Western Lifestyle Retailer Media Kit

2015
Gypsy Soule shirt,
earrings and bangles;
Annette’s T
Touch of
Class shorts; KurtMen
Designs belt; and Dusty
Rocker boots.
mEDIA
PLANNER
,'
WESTERN LIFESTYLE RETAILER ★ SPRING 2014
,trihs eluoS yspyG
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WHO WE ARE
Western Lifestyle Retailer is a free business publication
that bridges the gap between fashion retailers and manufacturers of western-oriented apparel, headwear, footwear,
accessories, jewelry, gifts, home décor and other Western
lifestyle products.
T
he West’s warm,
Whether a retail operation focuses on the Western market
colors, earthy
or is simply interested in differentiating its store byrich
adding
ruggedness, wildlife
elements of traditional Western flair, Western Lifestyle
and independent spirit
Retailer provides a comprehensive look at theseduces
latest and
people all over the
greatest in Western fashion, as well as long-standing,
tradiworld. Many
of the colors,
textures and elements found
tional elements of Americana.
in the natural beauty of the
Western landscape can be
brought inside using rustic
PUBLISHED ANNUALLY home furnishings. The
Western Home
Western Lifestyle Retailer is published each December
giv-& Design
Center, located in The
ing you the opportunity to reach your customers
prior to an
Denver Mart, in Denver,
important buying season. The editorial content
concentrates
Colorado, is a mecca for
exclusively on Western fashion, accessories, jewelry,
gifts mountain
unique Western,
and home décor products and is illustrated byand
toplodge
fash-furniture, and
home decor.
ion photographers. In addition, there is a comprehensive
JENNIFER DENISON
product directory of Western fashion and lifestyle-related
business in each issue.
MAKING WAVES
Western Lifestyle Retailer keeps retail store owners and
Kippy’s introduces two new belts that add a splash of style and color
to an outfit. The Shangri-La belt (back) with Erte Pave buckle is
buyers in touch with coming trends by offering a sneak
2½ inches wide with turquoise leather,
gold stitching
and a rainbow
Unveiled
last Januar
y during the
of crystals. The Horseshoe Overlay
belt withEnglish
owl buckleSales
is alsoAssociation’s
2½
peek at the hottest new products and informing
them
of
Western
LEFT: Steel Strike Leather Company shows how a
inches wide and accented with crystal-adorned
leather overlays. Apparel &
International
Western/English
traditional, Victorian-style sofa can be updated into
the latest innovative merchandising and cost saving
a contemporary piece
of Western
furniture619-435-6218;
with
Equipment
Market, the newly renovated,
CONTACT:
Kippy’s,
kippys.com
sleek lines, saddle leather and Ralph Lauren fabrics.
strategies—strategies that bring a positive impact
to the
27,000-square-foot showroom is a sophisticated addition to the Mart complex and a
RIGHT: Bold, contrasting colors are hot in home
all-important bottom line.
design, as seen in this vignette featuring a stunning,
one-stop shop for wholesalers and interior
sleek turquoise leather chair with hair-on hide and
studded accents against a tangerine wall. The buffalo
head adds an element of Western surprise.
of high-end Western home furnishings
started with longtime Western art dealer
Chris Kellogg of Kellogg Home, home-furnishings designer and manufacturer Phillip
Smith of Steel Strike Leather Company,
and the new owners of The Denver Mart,
John Doyle and Ted Herrick.
designers. The idea to create a collective
“[ John] asked [Chris and I] what it
showroom exclusively for manufacturers would take to do something like this,”
CIRCULATION
SPRING 2014 ★ WESTERN LIFESTYLE RETAILER
More ThAn 10,000 MAIleD per Issue,
plus bonus DIsTrIbuTIon
Western Lifestyle Retailer reaches dedicated retailers of
................................................................................................................................................
Western lifestyle products, as
well
as crossover boutiques
................................................................................................................................................
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that carry hints of traditional................................................................................................................................................................
Western
products.
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reAch neW AccounTs
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Western Lifestyle Retailer is................................................................................................................................................................
mailed
to more than 10,000
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................................................................................................................................................
................................................................................................................................................................
................................................................................................................................................
★
E<NEFM<C
.........................................................................................................................................
core and crossover retailers of ................................................................................................................................................
Western
lifestyle
products in
................................................................................................................................................
................................................................................................................................................
................................................................................................................................................
the united states. The majority................................................................................................................................................
of
these
stores
are
indepen................................................................................................................................................
................................................................................................................................................
................................................................................................................................................
...............................................................................................................................................
dently owned with more than $1
million
in
annual
sales.
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★
E<N
EFM<C
A Showcase of Unique, Cutting-Edge
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MArkeTs AnD shoWs ................................................................................................................................................
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STYLISH SECURITY
................................................................................................................................................
In addition to copies mailed to................................................................................................................................................
qualified
retailers,
weAnnie’s
willSecret,
................................................................................................................................................
American
West introduces
................................................................................................................................................
................................................................................................................................................
a collection of 14 fashionable and functional
................................................................................................................................................
distribute bonus copies at the 2015
Dallas
and
Denver
................................................................................................................................................
concealed-weapon handbags. TheWestern
leather................................................................................................................................................
and Crossover Products
................................................................................................................................................
lined pocket on the back can be used to
................................................................................................................................................
Markets, as well as other selected
venues.
................................................................................................................................................
stow valuables or a defense weapon, and
................................................................................................................................................
................................................................................................................................................
zips closed. Bags come in hobo, tote or
................................................................................................................................................
................................................................................................................................................
shoulder styles, with hand-cut leather
................................................................................................................................................
................................................................................................................................................
appliqués, hand-tooled Western patterns
............................................................................................................................................
and hair-on hide designs.
CONTACT: American West, 888-367-2383;
americanwest.cc
ON THE FRINGE
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The “Megan” dress from Cowgirl Justice is cool and colorful for
spring and summer. Made from 100 percent polyester, the pansy-pink
dress is lightweight and airy with exposed
shoulders
and AM
flowing
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fringe down the front.
FREE RETAILER RESOURCE GUIDE
each issue of Western Lifestyle Retailer contains a
Annette’s Touch of Class denim shirt;
comprehensive
retailer resource Guide. retailers will
KurtMen
Design beaded bracelets;
Silveralways
Creations from
the Southwest
have
easy
access to your products. Plus, your listing
earrings; Bilagaanas necklace; Durango
boots;in
andthe
Eternal
Perspective
handbag.
retailer
resource
Guide is Free! simply go to
westernlifestyletretailer.com and fill out the form.
DIGITAL VERSION OF
WESTERN LIFESTYLE RETAILER
each issue of Western Lifestyle Retailer is available in a full
digital version. To view the digital version, or to send your
customer to this version, go to westernlifestyleretailer.com and
click the “digital version” link.
POSITIONING
certain far forward and island advertisements are considered
special positions. call for guaranteed positions and rates.
The publisher will make every effor to comply with position
requests but will not be bound by any conditions appearing in
contract, insertion order or copy instructions regarding position of advertising. special position requests may be approved
for full-page ads only, at an extra charge of 15%. bleed ads are
accepted at no additional charge.
ADVERTISING DEADLINES
SPRING/SUMMER 2015
Advertising close
October 15, 2014
Advertising materials due
October 22, 2014
Mail date
December 1, 2014
For Advertising Information contact:
kami peterson
kami.peterson@westernlifestyleretailer.com
(719) 651-3394
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WESTERN LIFESTYLE RETAILER ★ SPRING 2014
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PRODUCTION INFORmATION:
Production Offices:
2112 Montgomery St., Fort Worth, TX 76107
817.737.6397 Fax: 817.737.99455
E-MAIL: Wlrads@westernlifestyleretailer.com
SILVER STAMPEDE
FTP: ftp.westernhorseman.com
Texas-based engraver and silversmith Justin
Walker creates unique Western jewelry,
USER NAME: ads987f conchos, buckles and other accessories for
Rockin Out Jewelry Co. This sterling-silver
bucking
horse dog tag
has a punchy bronc rider
ID: whads (place ads in the
Wlrads
folder)
busting out from a vintage-style, filigree-
engraved backdrop. It goes well on oxidized
Ad Material: send all ad material
to the production offices
beads or any silver chain.
in Fort Worth. Western Lifestyle
Retailer
is a totally digital
CONTACT: Rockin Out Designs,
publication. A color proof must940-782-0288;
accompany
all ad material.
rockinoutdesigns.com
specify on ad documentation: publication, issue, size, color.
ADVERTISING DEADLINES:
RUSTIC WARMTH
Spring/Summer 2015 Issue
Ad close
october 15, 2014
CONTACT: Homemax Imports, 866-960-9710; homemaximports.com
Ad materials due
october 22, 2014
Mail date
December 1, 2014
The Barbwire duvet set from HiEnd Accents adds warmth, color and texture to a Western bedroom. Detailed
barbed-wire embroidery adorns the border of the plush, chocolate-colored, faux-suede comforter. Matching
pillows with silver buckles and studs provide a stunning contrast.
Digital Requirements: Adobe photoshop, Adobe InDesign
cs 3 or earlier, Adobe Illustrator, Adobe Acrobat pDFX1a
2004 cD-rom. Files under 20 Mb can be e-mailed to
)) WESTERN LIFESTYLE RETAILER ★ SPRING 2014
production office. File larger should
be uploaded to the ftp
address above. All graphics: TIFF or eps. Images: 300 DpI.
ADVERTISING SPECIFICATIONS:
colors: cMYk. If providing native files , please include both
22
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Western Lifestyle Retailer
will not be Publication Trim Size: 8.875" x 10.625"
Full-Page Bleed: 9.125" x 10.875"; no charge for Full-page bleeds.
responsible for any loss of data or damage to media.
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Digital: preferred (see Digital requirements)
ADVERTISING INFORmATION:
Payment Information: prepayment is required for all new
customers for the first order. payment by check, VIsA or
Mastercard accepted. net 30 days after credit has been
established. A charge of 1% per month will apply on all
accounts 30 days past due.
Frequency Discount: Frequency discounts are earned within
a 12-month period. Advertisers who do not fulfill their
contract will be short-rated.
Colors Available: Four-color and pMs matched using cMYk.
Safety Margin: live matter safety margin is .25” to .38” from trim size.
Inserts: All inserts must be submitted in advance for approval.
1/6 H
1/3 SQ
1/6
V
1/2 I
1/4 V
2/3
1/3
V
1/2 H
Equine Group Volume Discounts: call your regional sales
representative for cross-platform marketing opportunities.
Digitally Supplied Discounts: A 15% discount is available
for digitally supplied ads on their first insertion.
Agency Discounts: A 15% agency commission is available
for all established agencies.
Advertising Policy: publisher reserves the right to reject any
advertisement for any reason that he/she deems inappropriate
matter for Western lifestyle retailer. The publisher also
reserves the right to label as “paid advertisement” any
advertisement which may be mistaken for editorial matter.
publisher reserves the right to hold advertiser and its
advertising agency jointly liable for such monies as are
due and payable to the publisher. rates, conditions and
space units are subject to change without notice. Advertiser
materials will be kept on file for one year after publication
date unless the advertiser has made special arrangements.
After one year materials will be destroyed.
Two-page spread bleed
18" x 10 7/8"
18" x 10.875"
Full-page Trim
8 7/8" x 10 5/8"
8.875" x 10.625"
Full-page bleed
9 1/8" x 10 7/8"
9.125" x 10.875"
Two-Thirds page
5 3/16" x 9 5/8"
5.188" x 9.625"
one-half page Island
5 3/16" x 7 1/8"
5.188" x 7.125"
7 7/8" x 4 11/16"
7.875" x 4.688"
2 1/2" x 9 5/8"
2.5" x 9.625"
5 3/16" x 4 11/16"
5.188" x 4.688"
one-Fourth page Vertical
3 7/8" x 4 11/16"
3.875" x 4.688"
one-sixth page Vertical
2 1/2" x 4 11/16"
2.5" x 4.688"
5 3/16" x 2 1/4"
5.188" x 2.25"
one-half page horizontal
one-Third page Vertical
one-Third page square
one-sixth page horizontal
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