Zoom In! - Stuller

THE STULLER
STANDARD
Zoom In!
the many angles
of Stuller
Your new business plan
JCK Highlights
exciting new metals
Bridal dazzle
may
june
2011
Behind every “It’s perfect,” there’s a great jeweler.
And behind every great jeweler, there’s Stuller.
From the fashionably modern to the quietly classic, Stuller is the bridal
authority with the most up-to-date styles and solutions in the industry.
We offer a vast selection of bridal jewelry and components as well
as unique selling tools for customization. For a wealth of ideas,
call 800-877-7777, or visit us at stuller.com. That’s the beauty of it all.
Visit us at JCK Las Vegas at PC-850 and ET&S 6265.
The DTC logo is a trademark used under license from DTC.
From Matt’s Perspective
The Power of Wow
Some of you know about my start
in this business. During my senior
year in high school I was running a
trade shop and couldn’t find a reliable
findings supplier. Being a budding
goldsmith with a passion to serve, but
a little short on patience, I thought,
“Why not manufacture settings and
findings myself ?” That, in essence,
is how Stuller was born. I perceived
a need. And looking back on it, that
has always been the way our company
evolved. Out of needs and desires that
you all have articulated. When we were
primarily in findings we heard “Do
Matt Stuller talks shop with Chris Davis, a master stone setter in CAM Services
you have mountings?” After we got
into mountings, it was “I wish you sold metals.” Years later, after we had honed our expertise with small diamonds and
gemstones, we branched out to finished jewelry. So in a sense it was you the customers who created Stuller.
It was organic innovation. With a commitment to quality, reliability, responsiveness, friendliness, and speed. We offered
things large and small that made a big difference to you, such as color catalogs, toll-free ordering, overnight shipping—
the list goes on and on. Today, with the high price of noble metals and gems, and with more educated and demanding
consumers, we are working hard in developing new and creative ways to partner with you. So that you can be heroes to
your customers. Profitably.
What we strive to do with every order is serve—with passion. It’s at the core of who we are. To supply valuable and
creative merchandise for you to grow your business. To offer support. And to give you the ‘wow experience.’ So that you
can give the wow to your customers.
Enjoy reading about all of the fun and exciting new tools to help you in your quest to be a great jeweler.
New Roles at Stuller
With an eye toward improving our mission and in recognition of the
great talent that is the backbone of Stuller, the company has awarded
promotions and created new strategic positions.
Most notably Chief Operating Officer Jay Jackson has been named
president and CEO, allowing company founder Matthew Stuller to
return to the position of chairman. Jackson has more than 15 years of
experience managing Stuller’s sales, supply chain and manufacturing
operations. He joined Stuller in 1996 and had previously served Sears
for 30 years in its product services division.
Harold Dupuy has been named vice president of strategic analysis.
He most recently served as chief merchandising officer.
Danny Clark is now chief merchandising officer. Clark was
formerly chief supply chain officer.
Stanley Zale has been named merchandise vice president—
diamonds and gemstones, heading that newly combined business
unit. Previously he headed the diamonds unit. Coby Blanchard is succeeding Clark as chief supply chain officer.
Grady Quebedeaux assumes the newly created role of executive
director of information technology.
Congratulations to all.
stuller.com
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Contents
58 Style Trend: Black and White
3 From Matt’s Perspective
5 News & Notes
The drama lies in the contrast in these
glamorous finished pieces
Introducing benchjeweler.com, QR code
for bridal, and more
8 Welcome to JCK
Highlights and booth maps
62 Diamonds
Stuller diamonds are 13 The Big Picture
Zooming in on Stuller’s world
20 Style Trend: Big & Bold
not only dazzling and diverse,
each is a testament to good pedigree—guaranteed
64 Pearls
They’ve never been so versatile—or exotic. -
Striking looks with an artful touch
24 Bridal Rings
Elegance with contemporary excitement
The shapes. The colors. And the interesting
ways women are wearing them.
70 Perfect Matches
Stuller’s restyle event program matches your
30 Style Trend: Negative Space
Where less really does equal more
32 Your New Business Plan
Mixing in Stuller solutions
puts the numbers in your favor
52
60 Gemstones
A garden of colorful delights
24
34 Silver Shows Off
New stylings for this of-themoment category
40 From the Bench
stone to our pre-merchandised settings - 72 Father’s Day
Products to dress Dad up
73 Face of Stuller
Get to know Andy Kroungold, the Tool Guy
74 Kera Beads
Like candy, for kids who’ve outgrown candy
A 12-page roll-out of the latest
Stuller offerings in tools, findings,
packaging, displays and more
64
52 Wedding Bands
tuller’s got every band imaginable from classic
S
to cutting-edge, in any material customers want
the Stuller Standard
Editor
photographers
Consulting Editor
Randi Bourg
John Rowland
Noelle White
Daniel Maldonado
Tim Allis
Designers
Alex Clement
Emily Graffagnino
Robyn Holbrook
Susan Kiefer
Maria Viator
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The Stuller Standard
Contributing Writers
Keri Barousse
Christienne Miller
Executive Director of Marketing
Kerry Hand
Photo Associates
Marketing Director
Ashley Brown
Donald Gremillion
Matthew Hernandez
Robert Lawson
Lynn Sandberg
Production Director
Shannon Guidry
News & Notes
What’s New at stuller.com
• “Set your stone” option. Now, when customizing
jewelry through Stuller Studio™, jewelers have
the option to set pieces with their own stones.
It’s easy. In the “Set Stone” screen, simply
choose “Send Stone”, enter a value for your
stone and complete your customization process.
Bridge into Tomorrow
The future is now. The innovative Bridge conferences at our
headquarters in Lafayette, LA, focus on giving jewelers the tools they
need to be connected and creative, while translating it all into profits
for their business. Participate in educational workshops and hear
keynote speeches from industry experts, including Whitney Sielaff
from National Jeweler and Dan Kisch from Instore magazine. Choose
from one of the following conference dates: June 27-29, July 11-13,
August 15-17, September 12-14, September 19-21, September 26-28.
• 360º View. Jewelers can now view new
products on stuller.com in a 360º video mode.
For more information or to request an invitation, visit stuller.com/
bridge or contact our Premier Services department at 866-751-5692
or at innovation@stuller.com
Bookmarked
The Watchband Collection
Just in time for the fall
selling seasons—new
catalogs! Look for a number
of new editions in metals,
mountings, contemporary
metals, watch straps and
tools.
For a preview, check out new
products and more today at
stuller.com.
Pricing is based on $1,350 gold and $33 silver markets. All pricing is
suggested retail unless otherwise indicated. Gemstone codes and additional
product information available at stuller.com. Product photography is
enlarged to show detail.
stuller.com
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5
News & Notes
Bridal on the Move
Our bridal catalogs are going mobile! Show your customers a
printed catalog and they snap the QR code. This action takes
them to a bridal-specific site where they can see more styles,
choose their favorites, and share with friends on Facebook.
The QR codes spotlight your store with valuable social media
coverage and you reap the rewards of their efforts.
Life’s a Bench
Visit benchjeweler.com, the new social community
designed especially for the bench jeweler. Create
a profile. Discuss projects and topics. Be the first
to preview the new offerings in tools, findings,
and supplies. Enjoy members-only savings. Chat
with Stuller experts. Network with other jewelers
worldwide. Hone your craft, share your voice, join
our community.
Scan this QR code with
your smart phone
CounterSketch Studio Training at Stuller
We’re now hosting CounterSketch Studio training at our headquarters in Lafayette, LA. Experience the full effect of 3D jewelry
design through installing and implementing techniques, selling tips, introduction to marketing materials, and so much more.
Call for more scheduled training dates. Contact Shelly Ellis with Gemvision Corporation at 800-357-6272 extension 104.
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The Stuller Standard
That Friendly Voice on the Phone
…belongs to Lou Guidry, Sales Consultant
How long have you been with Stuller?
Going on 5 years.
What’s something you’d like your customers to know
about you?
That they make this the most delightful industry.
From my first nervous days they have been wonderful
and taught me so much. I appreciate them more than
they know.
What are your hobbies?
I love to read. 80% of my reading is business books. I am currently on my second reading of Chet
Holmes’ The Ultimate Sales Machine. Any business person will find diamonds in this book.
What makes you different than other “voices on the phone”?
No different. We all have that warmth and enthusiasm serving our customers. Some ask us if Stuller
has a special way to train ‘nice.’ Nope! It’s just our style, and hiring managers pick up on that in
interviews.
Where do you live?
The wonderful little community of Mire, Louisiana. Nice and quiet.
What’s the one thing you always want a customer to hear?
A welcoming enthusiasm.
Show
Stopping
Visit us at the
following summer
trade shows!
June 2-6
JCK
Las Vegas
June 15-16
National Pawn
Association
Las Vegas
June 16-18
Bench Jewelers
Conference
Atlanta
July 17
Fast Fix Convention
Las Vegas
July 24-26
JA Summer
New York
August 3-5
CMN
Philadelphia
What’s your sign-off?
Thank you and have a great day!
Trend Alert: Engagement Rings with Color
To love, honor and …disobey stuffy “rules” about what
an engagement ring should look like. Not that white
diamonds are going away any time soon. But for that
less conventional bride—such as Jessica Simpson and
Carrie Underwood—colored and mixed-stone rings
are coming on strong. Yellow diamonds, sapphires and
rubies are popular. Even the fustiest of institutions, the
English royal family, is in on the act: Prince William
presented Kate Middleton with an 18-carat sapphire
August 6-8
SJTA
Atlanta
August 7-9
JCK
Toronto
August 13-15
RJO
Indianapolis
August 20-21
Mid America
Columbus, OH
and diamond ring upon their engagement. It had
belonged to his mum, Princess Diana, who knew a little
something about starting trends.
From left to right: 68204 Blue Sapphire Black Box Gemstone® | 121633 Berry Sapphire Black Box Gemstone®
69242 Aquamarine Black Box Gemstone®
stuller.com
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7
Stuller welcomes you to JCK Las Vegas
Hello to all attendees, including our many
friends that we have made here over the years.
When you visit our two booths—#850 in the Plumb Club,
and #6265 in ET&S—you’ll see a lot of exciting new things:
Fashionable finished pieces, magnificent bridal,
knockout gemstones, creative styles in silver, mouthwatering pearls
and a bold explosion of contemporary metal jewelry.
You’ll also see problem-solving, innovative selling components,
cutting-edge software systems and beyond-high-tech tools.
Less visible, but no less present, is the Stuller promise:
to be there for you. Always. With the kinds of products that
make your business tick. With service and support simply above
and beyond. With an extended hand not just for shaking but
to pull you up—to enable you and your business to be the best
and most profitable it can be.
And for those of you not here in person,
we hope this issue of the Stuller Standard will be
your proxy and your lookbook.
S11271
S11470
S11471
S11571
S11670
S11671
S11770
S11771
S11870
S11871
REEVES PARK
SHR & SIMMONS
JEWELRY GROUP
P24
10'-0"
PC-745
OSTBYE &
ANDERSON
TARA &
SONS
8'-0"
PC-740
PC-730
EMA
JEWELRY
10'-0"
CONTINENTAL
8'-0"
PC-640
PC-630
PC-725
8'-0"
PC
PC-705
45
15
PC
-7
6
PC-850
A. JAFFE
10'-0"
-6
CITIZEN WATCH CO.
PC
#850
WALDMA
DIAMON
-6
PC-605
STULLER
P60
S119
FE
FE
S11570
In the Plumb Club
FE
S11371
MASTOLONI
PEARLS
BREUNING
-8
10
P61
PC
10'-0"
PC-840
10'-0"
MARATHON
COMPANY
-8
PC
GOLDSTAR
JEWELLERY
Rio Grande, Inc.
Z-Tech
Au
Advanced
Enterprises David H. Fell
Tech. Inc.
& Co., Inc.
PC-800
ET&S
Booth
B6270
B6272 B6274
10'-0"
B6264
PC-135
#6265
SEIKO
Kassoy
A & A Jewelry Supply
8'-0"
B6249
B6255
SUBERI BROS.
FE
B6187
B6279
8'-0"
Romanoff
International
Supply
Corporation
ti-research
Quantum
Leap
IMPERIAL DELTAH
WinJewel
Software
B6189
8'-0"
Bermark Design
Arch
Crown,
PC-500 Inc.
B6288
B6282 B6284
Pease
& Curren
Pacific Northern, Inc.
10'-
PC-400
Metalor
Technologies
USA
B6289
B6281 B6283 B6285
A3DM
SAMUEL
- TechForm
Heraeus
Compulink Business
Precious
Computer
Systems Metals Mgmt.
AARON IN
B6380 B6382 B6384 B6386
B6378
B6265
MICHAEL WERDIGER, INC
RDL
Marketing
Group, LLC
B6278
Stuller
INTERJEWEL
B6183
InCom
Technical
LOUNGE
PC-100
PC-110
Abbott Jewelry
Systems, LLC
/The Edge
LaserStar
Technologies
Corporation
B6169
GemVision
10'-0"
50'
STAR STRUCK LLC
B6165
PC-825
B6153
FREDERICK GOLDMAN
FE
FE
FABRIKANT TARA INT'L
Artco Group
FHC
FE
Southern California
Safe Company
B6248
PC-600
8'-0"
PC-830
United Precious
Metal Refining
10'-0"
PC-700
STUCKEY CO.
B6149
TACHE' USA
ROCKET
RED BOX
15
10'-0"
8'-0"
SY Kessler Sales
B6349
-2
10
B6552
W. J.
Hagerty
Bates Display
& Pkg. Company
PLUCZENIK
Bufkor, Incorporated
8'-0"
Store
Design
& Fixturing
Noble Gift
Packaging
Grid/3
Sarin
Technologies Ltd.
B6471 B6473
Logic Mate, Inc.
B6548
HONORA
Jewelry
Computer
Systems
Protective
Technologies
International
B6478
B6457
B6387
10'-0"
BEN
Harwood's
Miami
Safe
Solidscape Performance Laboratories
Concepts of America
B6480 B6482 B6484 B6486 B6488
10'-0"
LEO SCHACHTER
DIAMONDS
B6570 B6572
B6465
ARMS
CLYDE
B6383
DUNEIER
INC GS
B6379
FANTASY DIAMOND
PC
Alfa Box
Corporation
05
B6453 B6455
NKnewlook
Numaco
PC-200Store Fixture PC-300 Packaging Corp.
B6375
B6468 B6470 B6472 B6474
PC-120
PC-115
MPI
Jewelry
Systems, Inc. Display, Inc.
B6449
B6365
-1
B6452 B6355COLOR CRAFT
B&D
Sales
Corporation
PC
Ed's Box & Supply Co.
/Alanal Inc.
Econo-Lite
10'-0"
B6371
IB GOODMAN
B6369
10'-0"
Intercom
Packaging
(USA) Inc.
B6448
Rofin-Baasel, Inc.
Otto Frei
Gesswein & Co.
B6353
Grice Showcase &
Display Mfg., Inc.
ASC
PC-130
MK Digital
Direct Inc.
Alex
Velvet, Inc.
Guild
Jeweler
Artisan CNC
B6483
BULOVA
B6487 B6489
8'-0"
Max Pack
& Apple Display
B6479
Worldwide
Safe & Vault
Inc.
B6586 B6588
B6582
PC-305
PC-205
B6664
& Display
B6668 B6670 B6672
8'-0"
Ragar Company
Warner JewelryGROUP
Box
RICHLINE
Tanita
FHC
Corp. of
America, Inc.
B6678
Empire
Specialized
Hong Kong
Safe Co.RICHLINE
Technology GROUP
Trade Dev.
Resources
Council
STORAGE
U-Marq
USA
B6589
Reldan
Metals Co.
B6680 B6682 B6684 B6686 B6688
8'-0"
Spirit International
Xcalibur
XRFServices
B6587
B6581
Los Angeles EnvisionTec
Window Display
Company, Inc.
Alfa
DIASPARK,
Mirage Co.,
INC
Ltd.
HC
FHC
OGITECH
Legor
Group
PC-320A
FE
FE
B6579
Intercept
Silver &
Jewelry Care
6'
Impenco Ltd/Prestige Pak
PC-220
6'
6'
6'
NTR
Metals, Inc. Imagem Inc.
EXIT
EXIT
Tecno
Display
B6656
J. BIRNBACH
JEWELRY
EXIT
30'
International
Packaging
Future Designs
PC-320B
By Lahijani
B6565
DCIT Business Mind
Corporation
B6652
Gunther Mele Packaging, Inc.
6'
B6553
Jewel Case
Corporation
B6648
Presentation Box &
Display/Int’l Packaging Corp.
6'
B6549
FE
File-A-Gem,
Inc.
EXITS
FE
8'-0"
Ultima Design of
South Florida, Inc.
stuller.com
ABI
Precious
Metals
|
TD Retail
Card
Services
9
STORAGE
8
5
We’ve Got Your Luck
In the Plumb Club
8
5
0
The Merchandising Solution / Our prototype merchandising program designed
to lower inventory costs while increasing product-offering size.
Sterling Silver Fashion / Great new styling with and without gemstones at
accessible price points.
New Contemporary Metals / White Dura Tungsten™ was created exclusively for
Stuller. This metal is the first scratch-resistant white tungsten available. It resembles
white gold and has a weight similar to platinum.
Dura Cobalt's exclusive formula makes it the most durable on the market.
Diamonds / Our Red Box Diamond® program now includes Canadian diamonds
and GIA triple excellent reports.
Our melee diamond offering now includes enhanced fancy color melee and
precision cut melee.
Gemstones / Big, bold and beautiful gemstones such as sapphire (pink & blue),
peridot, aquamarine, tanzanite, red spinel, Paraiba tourmaline and blue zircon.
Pearls / A wide assortment of South Sea, Tahitian and multi-color pearl strands and
loose South Sea ornamental pearls.
Kera™ Beads / Natural, art glass, sterling silver, Murano glass and crystal pavé —
beads for all your customers’ treasured moments.
Findings / Everything you need from Stuller-manufactured components to twist
jump rings and beaded toggle clasps.
ky Numbers:
Highlights of our two booths.
Please stop by!
62
6
At the ET&S booth
6
2
6
5
GRS ® GraverMach Engraving Machine / Using our new engraver, you can easily switch
from the precision of hand control to the power of foot control for greater comfort in a
wider range of jobs.
HD Silver Bullet / Employing alternating air pressure and light energy, the automatic
hyperbaric chamber can produce larger or multi-cavity molds that are bubble free. Our
representatives will be demonstrating the easy touch-screen system.
Performance Jewelry Microwelder by Rofin / Built by the most experienced company
in laser technology, these microwelders maintain superior performance and now feature
improved ergonomics for greater comfort.
G-Tec TB-30 Natural Gas Torch Booster / This booster provides an all-day, steady
supply of natural gas directly from your standard utility gas line.
Image Dome Micro / Representing a whole new way to capture jewelry, this light box
features five axis positions to bring attention to areas of interest. Our experts will show
you how easy it is to use the flexible lighting system and LED lamps to create adjustable
hotspots and reflection areas.
Saw Frame Kit / These lightweight frames allow for better handling and control during
delicate operations. Making relief cuts on prongs is made easier with our precision tools.
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Introducing StudioFlex from Stuller Studio
™
A better approach to non-calibrated gemstones
and important diamonds.
Our stock size
Your need
Our solution
With StudioFlex, you can now order many Stuller mountings scaled precisely to your specific center stone
dimensions—another great solution from Stuller Studio™.
Maximize your flexibility with these great benefits:
•Non-calibrated stones are no longer a problem
•Enjoy a precise fit without having to retrofit
•Your mountings options now go beyond our standard
•Let us set the mounting, with your stones or ours
center stone size ranges
•Order the exact setting size you need and eliminate
difficult or risky modifications
•Sizing occurs in a CAD file, eliminating sizing joints
•Easy to order through stuller.com or 800-877-7777
•6-8 day turn time
•Your customer thinks you can work miracles
in the shank
“StudioFlex is the ideal solution to create custom
settings for important diamonds. No more stressed
prongs, no more guesswork about which size to
order—now you can “Flex” the style and Stuller
delivers the perfect mounting within a few days.”
—Kristen Sossong, Gold Rush Diamonds
StudioFlex orders are priced like other Stuller Studio items, plus a one-time $99 charge for CAD/CAM work.
Visit stuller.com/studio/flex for more information.
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The Stuller Standard
Four decades in the business have
yielded a range of offerings so wide
and deep that it’s hard to capture in
a snapshot. But pull back and notice
how, from findings and tools to finished
jewelry and software-based selling
systems, all the pieces of Stuller link
up. A marvelous wide-angle image
emerges—the ultimate resource,
your go-to partner whose well-vetted
inventory becomes your personal
stockroom. A partner with solutions. A
partner exploring the next big thing
so that you have the head’s up. A
partner you can lean on.
“Yes, we can.”
That’s your answer to your
customers, over and over, when you
know you have the backing of Stuller.
Impeccable products. Service and
support unmatched in the industry.
Genuine investment in your success.
Get the picture? At Stuller, more than
anything, we’re focused on you.
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Whether you need melee or
serialized diamonds, Stuller is
your complete source for brilliance.
Choose from a wide variety of
shapes and sizes. Take advantage
of our diamond repair and laser
engraving services. And rest easy
as our strict grading standards
ensure your customer receives an
exceptional diamond every time.
Our DTC Sightholder distinction
signifies our dedication and
commitment to excellence.
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The Stuller Standard
Finding just what you need is simple
at Stuller. Let us provide you with
everything from lightweight earring
and pendant settings to sterling
silver twist jump rings and basket
settings, all in a variety of metal
qualities. As a prime manufacturer,
we offer precision products,
utilizing our technological expertise
in casting, metal mold and die
striking. Quality craftsmanship
and exceptional values.
From left to right: 545, SH294, SH308, 28102, 28075
Stuller is your direct source for every
gem from aquamarine to zircon.
Enjoy the experience and value of
one supplier with all of the sizes,
shapes and qualities you need.
When you’re in the market for large,
one-of-a-kind gems, look no further
than our extensive inventory. Mail
in an existing piece of jewelry and
our experts will match size and
quality for you.
Stuller mountings are the perfect
foundation for any jewelry
business. We are ready to meet
any customer’s style, personality,
or request. Mix and match with
diamonds and gemstones.
Customize bracelets, pendants,
rings, earrings, charms and men’s
fashion through Stuller Studio™.
From left to right: 82532, 7478, 121587, 6114
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Stuller offers a full range of
products and services to fortify
this cornerstone of your business.
Customize engagement rings
to suit your client’s personality.
Offer couples the widest possible
selection of wedding and
anniversary bands in precious
and contemporary metals.
Clockwise from left: 67860, 67583, 67706, 65460
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The Stuller Standard
Craftsmanship starts with tools and
Stuller has everything you need to
succeed. From laser welders and
benches to tweezers and pliers, it's
the largest selection in the industry.
In a bind? Turn to the tools tech
support hotline for help with any
troubleshooting.
Dress your store for success.
Choose from many different colors
and materials to outfit your place
with showcase displays, boxes,
watch bands, labeling supplies,
accessories, gifts and much more.
Or, let us help you build your
showcase displays from scratch with
our virtual design program, Case-byCase. And don’t forget to brand your
store with our hot stamp custom
branding program.
Customization becomes simple
when you rely on us. Our services
include stone setting, shank and
head assembly, ring sizing,
engraving, stringing, providing special
finishes and patterns and CAM
services. It’s a cost-effective way to
virtually extend your resources.
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17
Unlock endless possibilities with
the tool that is revolutionizing the
jewelry industry. CounterSketch
Studio is a 3D design platform that
gives jewelers the opportunity to
work together with a customer
to create one-of-a-kind jewelry
produced specifically for her.
Grow your business with styles you
want at price points you need. From
earrings to rings and everything
in between, Stuller has finished
jewelry that will to make your
customers take notice. Fashionfocused design poised to deliver the
perfect piece just in time to satisfy
your every customer.
From left to right: 67414, 68147, 66234
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The Stuller Standard
Offer your customers an extensive
selection without investing in
deep inventory. Use the whole
prototype system or choose only
the displays that fit your needs. Each
provides a balanced assortment
of bestsellers. Return up to 25%
of your samples and purchase
replacements every six months.
Discover a world of affordable
options with our Contemporary
Metals jewelry line. Fun and modern
styling combines with titanium,
Dura Tungsten™, stainless steel,
ceramic and cobalt to create fashionforward jewelry. Choose a selling
system or order individual wedding
bands, pendants, earrings, cufflinks,
bracelets and watches to meet the
market’s growing demand.
KIT:114:T
From left to right: W1016, COR205, E103
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19
A. 68523 Genuine Green
Quartz Pendant, 16mm x 16mm,
sterling silver, 180 $435 (shown
on CH338, sold separately).
Mounting #85015 | B. 68524
Genuine Smoky Quartz
Pendant, 25mm x 10mm,
sterling silver, 126 $135 (shown
on CH338, sold separately).
Mounting #85017 | C. 68519
Genuine Rose Quartz Pendant,
30mm x 10mm, sterling silver,
204 $165 (shown on CH338,
sold separately). Mounting
#85012 | D. 67924 Genuine
Honey Quartz Ring, 16mm x
16mm, sterling silver, 181 $299
A
B
C
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The Stuller Standard
D
Big and colorful is the news. The international tradeshows were awash in
bright, oversized fashion jewelry that gives customers maximum
impact at reasonable price points. Stuller’s wide palette
captures all the trends—broad, smooth surfaces;
unusual shapes; unique cuts; dreamy
colors both strong and subdued.
Style
Trend
F
E
G
H
E. 68208 Genuine Brown Quartz & Champagne Diamond Ring, 23mm x 14mm, .04 ct tw, sterling silver, 272, 273 $345 | F. 67936 Genuine Green Gold
Quartz Ring, 28mm x 16mm, sterling silver, 302 $425 | G. 68152 Genuine Olive Quartz Ring, 20mm x 16mm, sterling silver, 271 $465 | H. 67935 Genuine
Flourite Ring, 18mm x 13mm, sterling silver, 232 $249
stuller.com
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21
J. 67925 Genuine Rose De France Amethyst
Ring, 16mm x 16mm, sterling silver, 252 $385
| K. 68268 Genuine Lime Quartz Ring,
20mm x 20mm, sterling silver, 182 $349
L. 68414 Genuine Checkerboard Honey
Quartz Ring, 20mm x 20mm, sterling silver,
181 $309 | M. 68416 Genuine Rose De
France Amethyst and Diamond Ring, .07 ct
tw, 20mm x 15mm, 252, 110 $579 | N. 67899
Genuine Rutilated Quartz Ring, 20mm x
15mm, sterling silver, 261 $395 | P. 68527
Genuine Green Quartz Earrings, 28mm x
14mm, sterling silver, 180 $839 per pair.
Mounting #85015.
P
L
M
N
J
K
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The Stuller Standard
Q. 68297 Genuine Multi-Gemstone
Ring, 22mm x 17mm, sterling silver,
255, 43, 271, 180, 48, 272, 104, 105 $409
R. 68296 Genuine Multi-Gemstone
Necklace, 35mm x 28mm, sterling
silver, 255, 43, 271, 180, 48, 272, 104,
105, 20" $725 | S. 68295 Genuine
Multi-Gemstone Bangle Bracelet,
37mm x 28mm, sterling silver, 255, 43,
271, 180, 48, 272, 104, 105 $909
R
S
Q
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23
T he Wow Factor
New Bridal rings exude intricate refinement
and contemporary stylishness
B
A
C
A. 68050 Anniversary Band, 5⁄8 ct tw,
14kt white, 32 $2,719. Mounting #121687
B. 67802 Princess-shape Semi-mount
Engagement Ring, 3⁄4 ct tw, 14kt white, 32
$2,235 (shown with 5.5mm center diamond,
sold separately). Mounting #121618. 67802
Diamond Matching Band, 3⁄8 ct tw, 14kt white,
32 $1,305. Mounting #121587 | C. 68224
Round-center Semi-mount Engagement Ring, 1⁄2
ct tw, 14kt white, 32 $1,875 (shown with 5.2mm
center diamond, sold separately). Mounting
#121727. 68224 Diamond Matching Band, 1⁄4 ct
tw, 14kt white, 32 $905. Mounting #121727.
D. 67793 Round-center Semi-mount
Engagement Ring with Fleur de Lis Gallery,
1
⁄6 ct tw, 14kt white, 32 $835 (shown with
5.2mm center diamond, sold separately).
Mounting #121592. 67793 Diamond Matching
Band, 1⁄8 ct tw, 14kt white, 32 $635. Mounting
#121592 | E. 68219 Princess-shape Semimount Engagement Ring, 3⁄4 ct tw, 14kt white,
32 $2,509 (shown with 5.5mm center diamond,
sold separately). Mounting #121741. 68219
Diamond Matching Band, 1⁄5 ct tw, 14kt white,
32 $845. Mounting #121741 | F. 68214
Anniversary Band, 1⁄2 ct tw, 14kt white, 32
$2,149. Mounting #121735 | G. 68145
Anniversary Band, 3⁄8 ct tw, 14kt white, 32
$2,005. Mounting #121724.
E
Visit stuller.com for additional sizes.
F
G
D
time to take their
breath awaµ
A
B
A. 67721 Round-center Cushion-frame Semi-mount Engagement Ring, 3⁄4 ct tw, 32 $2,219 (shown with
6.5mm center diamond, sold separately). Mounting #121587. 67721 Diamond Matching Band, 3⁄8 ct tw,
14kt white, 32 $1,305. Mounting #121587 | B. 68205 Round-center Semi-mount Engagement Ring, 3⁄4 ct
tw, 14kt white, 32 $2,159 (shown with 5.8mm center diamond, sold separately). Mounting #121737. 68205
Diamond Matching Band, 1⁄2 ct tw, 14kt white, 32 $1,439. Mounting #121737.
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The Stuller Standard
C
F
E
D
C. 67787 Round-center Semi-mount Engagement Ring, 1⁄8 ct tw, 14kt
white, 32 $835 (shown with 6.5mm center diamond, sold separately).
Mounting #121598. 67787 Diamond Matching Band, 1⁄8 ct tw, 14kt white,
32 $519. Mounting #121598 | D. 67784 Princess-shape Semi-mount with
Trapezoid Side Diamonds & Shoulder Accents, 1⁄2 ct tw, 14kt white, 32, 241
$3,969 (shown with 6mm center diamond, sold separately). Mounting
#121622. 67784 Diamond Matching Band, 1⁄10 ct tw, 14kt white, 32 $585.
Mounting #121622 | E. 68012 Anniversary Band, 3⁄8 ct tw, 14kt white, 32
$1,805. Mounting #121689 | F. 68196 Anniversary Band, 11⁄2 ct tw, 14kt
white, 32 $4,325. Mounting #121702.
stuller.com
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27
shouldn’t each ring
feel like a thrill ?
A
D
B
C
A. 67864 Round-center Semi-mount Engagement Ring with Split Euro Shank, 1⁄4 ct tw, 14kt white, 32 $1,165 (shown with 6.5mm center diamond, sold
separately). Mounting #121670. 67864 Diamond Matching Band, 1⁄8 ct tw, 14kt white, 32 $635. Mounting #121670 | B. 67851 Round-center Semi-mount
Engagement Ring, 3⁄8 ct tw, 14kt white, 32 $1,359 (shown with 6.5mm center diamond, sold separately). Mounting #121659. 67851 Diamond Matching
Band, 1⁄5 ct tw, 14kt white, 32 $715. Mounting #121569 | C. 68041 Diamond Anniversary band, 3⁄8 ct tw, 14kt white, 32 $1,899. Mounting #121707.
D. 68272 Princess-shape Semi-mount Engagement Ring, 1⁄2 ct tw, 14kt white, 32 $1,545 (shown with 5.5mm center diamond, sold separately).
Mounting #121736. 68272 Diamond Matching Band, 1⁄8 ct tw, 14kt white, 32 $725. Mounting #121736.
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The Stuller Standard
G
E
F
E. 68053 Anniversary band, 1⁄8 ct tw, 14kt white, 32 $1,165. Mounting #121712 | F. 68197 Round-center Semi-mount Engagement Ring, 1⁄3 ct
tw, 14kt white, 32 $1,775 (shown with 5.2mm center diamond, sold separately). Mounting #121709. 121709 Matching Band for 68197, 14kt
white $279 | G. 68139 Princess-shape Semi-mount Engagement Ring, 1⁄3 ct tw, 14kt white, 32 $1,495 (shown with 5mm center diamond,
sold separately). Mounting #121713. 68139 Diamond Matching Band, 1⁄6 ct tw, 14kt white, 32 $785. Mounting #121699.
stuller.com
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29
p
o
s
i
t
i
v
e
l
y
30
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The Stuller Standard
NCK172 Fashion Necklace,
sterling silver/rose gold
plating, 18" $539
84844 Reversible Fashion
Necklace, sterling silver, 18" $79
BRC639 Fashion
Bracelet, sterling
silver/rose gold
plated, 8" $295
BRC705 Cuff Bracelet,
sterling silver, 7" $335
It’s called negative space, but
put it in the plus column. Open,
airy and large-surface jewelry
ruled the collections at the
international trade shows in a
look also embraced by
Style
Trend
BRC704 Multi-strand
Fashion Bracelet,
sterling silver $115
68225 Diamond Necklace
with Grey Cord, 1⁄5 ct tw,
sterling silver, 239, 18"
$415. Mounting #84859
69287 Diamond Necklace
with Grey Cord, 1⁄10 ct tw,
sterling silver, 239, 18" $269.
Mounting #84738
68067 Diamond Earrings, 3⁄8 ct tw,
sterling silver, 239 $795 per pair.
Mounting #84860.
Hollywood. It allows maximum
impact for minimum investment.
These dramatic, idiosyncratic
pieces make sterling silver not
just more affordable but also
more fun.
69288 Diamond
Earrings, 1⁄10 ct tw,
sterling silver, 239
$335 per pair.
Mounting #84737
n
e
g
a
t
i
v
e
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31
nventory
i
e
v
i
l
g
n
i
ow mov
reduce sl
ons
e collecti
p
y
t
o
t
o
r
p
ore
expand m
ns
ry solutio
o
t
n
e
v
n
i
l
ua
ion of virt
t
a
t
n
e
s
e
r
p
enhance
pport
Stuller su
ent in
100K investm
ct
u
d
ro
p
e
liv
if it
It’s my 401k
ll
doesn’t se
fake
I don’t want
store
y
m
product in
$600
100
32
|
The Stuller Standard
al
(1 live brid
nt)
u
o
m
isem
t in
5K investmen
es
on prototyp
ti
lu
dising So
an
ch
er
M
e
Th
ct with new
stale produ
Switch out
TMS
onths with
every six m
prototypes
If I treat my
too
stomers do
cu
y
t, m
with respec
$25
100
totype
(1 TMS pro
i-mount)
bridal sem
I’ve saved $57,500.00 and can ‘sell’ the prototype over and over!
Dragged down by old inventory and high investments? Time for some new math.
Stuller’s innovative resources allow you to invest less, sell more and up your profits.
Vendor displa
ys
10-15K invest
ment
When orderin
g displays, cros
s
fingers and ho
pe it looks go
od
Customers pa
y attention to
the
jewelry, not th
e display
Creative disp
lays that show
your store’s pe
rsonality
$600 minimal
investment w
ith
Case by Case
program
Case by Case
lets a jeweler
see
their customiz
ed display ca
se
before they pu
rchase
Customers no
tice all details
when making
a jewelry purc
hase,
this includes
displays
F rom the desk
of R ich a rd
H a nnon
Warren Hanno
n
Jeweler, Olath
e, KS
In 2010 my stor
e’s overall sale
s were up 13%
Our gross profi
. Our average
t was up 18%.
sale price was
And our marku
up 22%.
seems unlikely,
p was up 8%. W
right? How did
ith the econom
we make it ha
y like it is, that
ppen?
Last year my so
n and I attended
Stuller’s Solutio
and next-gener
ns Symposium
ation solutions
. It presented pr
to the industry
there energize
actical approa
’s
cu
rrent issues, in
d, eager to inco
ches
a fun and com
rporate change
created a web
pe
lli
ng
s
in
fo
to
rmat. We left
our business.
site through S
We decided to
tuller’s custom
Solutions, Stulle
di
iz
ab
ve
le
in
w
he
eb
ad first. We
site program; pu
r’s prototype pr
ogram; and sign
rchased five of
gold and stale
ed up for the R
the Merchandi
inventory thro
ed Box Diamon ®
sing
ugh the Clean
remount event
d
pr
S
cr
og
ap
ra
m. We sold sc
Program; had
where we had
rap
diamonds re-c
great success
new settings.
ut; and held a
displaying a va
three week
riety of Stuller’s
loose gemston
es alongside
As I said, we ex
perienced huge
successes with
these changes.
But it was mor
e than common
sense that mad
e us take the pl
unge. At the
Symposium M
att Stuller said
something that
really resonate
d. He, along w
ith many other
Stuller associat
es, promised th
ey’d be there
for the indepe
ndent jeweler—
that Stuller
would be all-in
with me. So, I
w
anted to be
all-in with them
. And no regret
s.
stuller.com
|
33
D
B
C
A
From the Hannah Collection
A. 67985 Diamond Leverback Earrings, 1⁄10 ct tw,
sterling silver, 239 $209 per pair | B. 67984 Diamond
Necklace, .05 ct tw, sterling silver, 239, 18" $119
C. 67988 Diamond Necklace, .05 ct tw, sterling silver,
239, 18" $119 | D. 67989 Diamond Leverback Earrings,
1
⁄10 ct tw, sterling silver, 239 $215 per pair | E. 67993
Diamond Leverback Earrings, 1⁄10 ct tw, sterling silver,
239 $215 per pair | F. 67992 Diamond Necklace,
.05 ct tw, sterling silver, 239, 18" $115
E
F
Sterling Silver Shows Off
As platinum and gold prices sit high, silver emerges as the ultimate must-have. Its
timeless appeal, combined with innovative new stylings, have brought it to the fashion
fore. Now the emphasis is on intricate patterns and textures, and surprising contrasts
with jewels and other metals. It’s redefining rich.
B
A
C
I n t e r e s t in g t w i s t s
Silver lends itself to surprising
pairings and unusual shapes
D
E
A. 68508 Genuine Onyx Marine Link Necklace, sterling silver, 229,
16"-18" $625 | B. 68503 Genuine Onyx Marine Link Pendant, 30mm
x 22mm, sterling silver, 229 $139 (shown on CH72, sold separately)
C. 68507 Genuine Onyx Marine Link Bracelet, sterling silver, 229, 71⁄281⁄2" $439 | D. 68023 Genuine Multi-Gemstone Pendant, sterling
silver, 55, 104, 43, 48, 61, 75, 105 $89. (shown on CH332, sold separately)
E. 68017 Genuine Multi-Gemstone Earrings, sterling silver, 43, 48, 61, 75,
105 $99 per pair | F. NCK196 Fashion Necklace, sterling silver, 16" $439
G. 85041 Fashion Earrings, sterling silver $149 per pair | H. 85000
Filigree Design Earrings, sterling silver $139 per pair | J. 85001 Linear
Earrings with Scroll Pattern, sterling silver $165 per pair
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The Stuller Standard
H
J
F
G
stuller.com
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37
C
A
B
Happy mix
Intricate designs in
18kt gold really pop
off the silver backdrop
of this romantic and
ravishing collection.
D
F
E
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The Stuller Standard
J
H
G
A. BRC702 Filigree Design Double Toggle Bracelet, 18kt yellow/sterling silver, 71⁄2"-8" $579 | B. 50947 Filigree Design Ring, 18kt yellow/sterling silver
$255 | C. 84995 Filigree Design Necklace, 18kt yellow/sterling silver, 18" $445 | D. 84998 Filigree Design Earrings, 18kt yellow/sterling silver $245 per
pair | E. 84997 Filigree Design Pendant, 18kt yellow/sterling silver $295. (shown on CH1003, sold separately) | F. 50948 Filigree Design Ring, 18kt
yellow/sterling silver $265 | G. BRC701 Filigree Design Double Toggle Bracelet, 18kt yellow/sterling silver, 71⁄2"-8" $535 | H. 85003 Filigree Design
Earrings, 18kt yellow/sterling silver $275 per pair | J. BRC700 Filigree Design Cuff Bracelet, 18kt yellow/sterling silver, 7" $395
stuller.com
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39
FROM THE BENCH
While a bench jeweler’s best tool is his own creative passion,
he still needs support. That’s where Stuller comes in.
Think of us as your toolbox, your warehouse
and your treasure chest all rolled into one.
Introducing the tool you can always count on.
(And the one you will never misplace.)
Welcome to benchjeweler.com, the online community created specifically
for you and your world. A free resource where you can enjoy the
benefits of a social, educational network without ever leaving your bench.
Hone your craft. Share your voice. Join our community.
Just a swivel and a click away at benchjeweler.com.
powered by
INNOVATION
B
A
C
Tools sold separately.
As jewelers ourselves, we know how important it is to have reliable tools at your
bench. Innovation drives us. We design and source the best so you don’t have
to. Preform Sizing System, a rotating Bur Holder, the Ring Cracker, The Clean
Scrap Program, and Ideal–Tek pliers are just a few of our secret weapons.
42
|
The Stuller Standard
D
the
99
.99
refined Karats
CLEAN
SCRAP
program
99
.99
E
refined Karats
A. 58-2440 Tungsten Ring Cracker Kit $68 | B. 19-9275 Stuller-Created Wooden Bur Holder $45 | C. 46-7015 Ideal-Tek 6-piece
Plier Set $215.95 | D. Turn in your scrap gold or stale inventory for cash or Stuller credit. See stuller.com/cleanscrap for
more details. | E. Save time and money when ring sizing with our Preform Sizing System. See stuller.com/preform for
more details. All prices are jeweler cost.
stuller.com
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43
PRECISION
B
A
NEW
NEW
C
When precision is a factor, every little piece counts. Whether the job is large
or small, you need the right tools to get it done. From hand and machine
engraving (talk about detail!) to laser welders, you can count on us to
provide precision tools for your most intricate projects.
44
|
The Stuller Standard
E
D
NEW
F
A. New standing laser from Rofin. Call for price. | B. 49-7213
Multi-Purpose Mini Saw Frames $24.95 | C. New high-powered
jewelry steamer from Jewel Jet. Call for price. | D. 26-4009
GRS® GraverMach Engraving Machine $1,495 | E. New desktop
laser from Rofin. Call for price. | F. SpeedWire™ Laser Wire
Spools and dispenser sold separately. | G. 26-3920 Best-Built
Dual Function Engraver (Flat and Inside Ring) $4,995
G
All prices are jeweler cost.
stuller.com
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45
FINE POINTS
B
A
E
C
D
F
G
A. Precision Melee from Stuller. Our precision melee is perfect for designers needing precision brilliance. Add a touch of radiance to your customers’
creations. | B. Enhanced Fancy Colored Melee from Stuller. The uniqueness of colored diamonds offers your customers something different—the chance
to own a piece of jewelry that’s special and distinctive. Visit stuller.com/diamonds for more information. | C. 24975 14kw, 7mm Round 4–Prong Peg
Setting with Accent $29.31, set on SH308 14ky Rope Peg Shank $82.91 | D. 28248 14kw, 7.4mm Round Halo Peg Setting, $48.88, set on 12600 14kw Cathedral
Solitaire Engagement Ring Mounting $251.53 | E. 28079 14kw, 7mm x 5mm Oval Peg Setting with Bezel Accent $23.69 Also available in 6mm x 4mm–
8.5mm x 6.5mm. | F. 28037 14kw, 6mm x 6mm Princess Peg Setting with Bezel Accent $35.06 Also available in 4.5mm–6.5mm. | G. 28081 14kw, 7mm x
5 mm Emerald Peg Setting with Bezel Accent $33.21 Also available in 6mm x 4mm–8mm x 6mm. All prices are jeweler cost.
When it comes to her special day, even the slightest detail means the world
to your customer. Spoil her with these gorgeous, accented peg and halo
settings and add a touch of exclusive brilliance to her unique piece.
46
|
The Stuller Standard
L
H
K
J
P
M
R
U
Q
N
T
S
H. 24964 Sterling Silver 8mm, 6–Prong Earring $23.72 Also available in 3.5mm–8mm. | J. Genuine Citrine | K. Antique Square Genuine Lemon Quartz
L. 23978 Sterling Silver 12mm Antique Cushion Vintage Scroll Setting® pendant $23.54 Also available in 8mm–12mm. | M. Genuine Ice Blue Topaz | N. 24562
Sterling Silver 12mm, 8–Prong Round Crown Setting $20.89 Also available in 4mm–12mm. | P. 24805 Sterling Silver 8mm, 6–Prong Round Crown Setting
$20.61 Also available in 3.5mm–8mm. | Q. Genuine Lemon Quartz | R. Genuine Smoky Quartz | S. Genuine Rutilated Quartz T. 24809 Sterling Silver 9mm,
4–Prong Scroll Setting $20.70 | U. 28095 Sterling Silver 22mm, Round Fleur-de-Lis Setting $32.45 Also available in 4mm–22mm. All prices are jeweler cost.
With the recent splurge of sterling silver in the market, the metal is touching every facet
of the industry including componentry. Playful gemstones complement the ornate
craftsmanship of these Stuller-manufactured findings. Designed to show off incredible
detail and chic styling, these components will grab your customer’s attention.
stuller.com
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47
FINISHING TOUCHES
c
ou
yT
s
a
gE
Introducin
.
ps
las
c
h
A
C
D
B
A. 28257 Sterling Silver Easy Touch Pearl Clasp
$19.90 Pearls sold separately. | B. 28258 Sterling
Silver Easy Touch Pearl Clasp $20.73 | C. 28260
Sterling Silver Easy Touch Pearl Clasp $24.40
D. 28259 Sterling Silver Easy Touch Pearl Clasp
$24.40 | E. 28072 Sterling Silver 14mm Twisted
E
F
Design Toggle Clasp Set $12.58 | F. 28069 Sterling
Silver 12mm Twisted Design Toggle Clasp Set
$10.85 | G. 28078 Sterling Silver 12.8mm Beaded
Design Toggle Clasp Set $11.09 | H. 28164 Sterling
Silver 15.5mm Stingray Patterned Toggle Clasp
H
G
Set $11.12 | J. 65-1058 Pink Snakeskin Slipper Ring
Holder $11.95 | K. 65-1059 Purple Sequined Slipper
Ring Holder $11.95 | L. 65-1058 Brown Snakeskin
Slipper Ring Holder $11.95 | M. 65-1059 Red
Sequined Slipper Ring Holder $11.95 | N. 65-1041
Bubinga Jewelry Chest with Elm Burl Inlay $190
P. 61-0158 Memory Rose Garden Jeweled Egg
$53.95 | Q. 61-0150 Royal Egg in Gold $42.95
R. 61-0157 Majestic Egg in Blue $42.95 | S. 65-1039
Burl Wood Brown Faux Alligator Humidor Reg $149,
Sale $124 | T. 65-1029 Burl Wood Black Faux Alligator
Humidor Reg $149, Sale $124.
J
K
All prices are jeweler cost.
Success is in the details. Stuller offers a wide range of clasps and toggles to
make all of your ends meet with style. Also a variety of creative and playful
displays and a whole universe of gift ideas. And if you’ve got last minute
shoppers, don’t worry, you’re covered by our next–day delivery.
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The Stuller Standard
L
M
N
Q
P
R
T
S
Available while supplies last.
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49
PRESENTATION
A. 61-6626 Beechwood Necklace Box $33.26 | B. 61-9510 Podium
Ring Box $4.98 | C. 61-6694 Small Gold Pillow Box 59¢ | D.
61-6623 Beechwood Pendant Box $12.96 | E. 61-9512 Podium
Large Earring Pendant $6.95 | F. 61-0556 Medium Groovy Green
G
Mod Bag 10pk $13.95 | G. 61-0937 Silver Merchandise Bags
500pk $67.85 | H. 61-0533 Light Green Floral Wrapping Paper
$35.95 | J. 61-0993 Silver Wrapping Paper $21.60 | K. 54-9029
Sparkle Sparkle Everyday Jewelry Cleaning Set. The first
line of jewelry cleaner formulated to clean and care for all
F
jewelry types and gemstones. Non–toxic, no odor, leak–
proof packaging, safe for all jewelry and gemstones (pearls
to platinum, amber to zircon), no residue, brightens metals
without harsh abrasives or acids, botanical formulation. $12.95
All prices jeweler cost.
H
D
C
B
J
A
K
E
First impressions are everything. Give customers the right one with gorgeous
packaging options. Choices to fit every budget, every taste and every customer.
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The Stuller Standard
Piece by piece, our virtual display program Case–by–Case helps you build your showcases exactly the
way you want them. Utilizing computer–aided design (CAD) technology, you can choose from several
different colors, materials and display pieces to create your customized showcase. And don’t worry
about the outcome; Case–by–Case lets you preview what your showcase will look like before you buy.
Contact one of our showcase design coordinators by phone, 800-877-7777 x2487,
or email at casebycase@stuller.com to discuss your showcase options.
stuller.com
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51
Let’s
band together
Wedding bands for every taste.
The big news: Stuller's debut of White
Dura Tungsten™ and Dura Cobalt™.
D
E
A
C
B
F
White Dura Tungsten looks like white gold,
has a similar weight to platinum and
is scratch resistant.
Dura Cobalt™ uses an exclusive
formula making it the most
durable on the market.
J
H
K
M
G
L
A. TAR203 Satin & Polished White Tungsten Band $195 | B. TAR250 Satin & Polished Grooved White Tungsten Band $228
C. TAR204 Satin & Polished Ridged White Tungsten Band $195 | D. TAR035 Beveled White Tungsten Band $195 | E. TAR023
Domed White Tungsten Band $195 | F. TAR520 Satin & Polished White Tungsten Band $195 | G. COR206 Beveled Cobalt Band
with Gray Carbon Fiber $299 | H. COR209 Grooved Cobalt Band $199 | J. COR203 Grooved Cobalt Band with Hammered Finish
$259 | K. COR205 Polished & Satin Grooved, Beveled Cobalt Band $199 | L. COR208 Polished, Flat Cobalt Band with Black Enamel
$249 | M. COR207 Polished, Domed Cobalt Band with Hammered Finish $249
Younger guys,
especially, get
revved up by the
high cool factor
of our extensive
contemporary
collection...
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A
A. CR047 Ceramic Ridged Band with Tungsten Inlay $259
B. CR043 Ceramic Polished Band with Faceted Tungsten
Inlay $259 | C. CR042 Ceramic Domed Band with Satin
Tungsten Inlay $240 | D. CR053 Ceramic Domed Band with
Tungsten Inlay $239 | E. T898 Titanium Ridged Band with
Sterling Silver Inlay $138 | F. T892 Titanium Beveled Band
with Black Enamel $89 | G. TAR513D Ceramic/Tungsten
band, .10 ct tw $489 | H. T897 Titanium Milgrain Band
$119 | J. TAR252 Tungsten Satin Ridged Band $152
K. TAR295 Tungsten Diamond-cut 14kt Gold Inlay Band
$585 | L. TAR493D Tungsten Beveled Band with Sterling
Silver Inlay, .15 ct tw $699 | M. TAR268 Tungsten Domed
Black Enamel Band $200 | N. TAR326 Tungsten Grooved
Satin Beveled Band $152
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The Stuller Standard
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F
E
B
A
D
C
A. IRL10 Comfort Fit Light Wedding Band, 7mm, 14kt yellow, Tiger Pattern, size 10 $315; IRL7 size 7 $280 | B. 50984 Duo Band, 5mm, 14kt yellow, size 7
$969, size 11 $1,129 | C. 50983 Duo Band, 8mm, 14kt yellow, size 7 $1,575, size 11 $1,829 | D. 50133 Handwoven Comfort Fit Band, 5mm, 14kt tri-color,
size 7 $675, size 11 $825 | E. IR11 Comfort Fit Wedding Band, 5mm, 14kt yellow, Stone Finish, size 11 $324; IR7 size 7 $283 | F. 50980 Laser Pierced
Comfort Fit Band, 7mm, 14kt two-tone, size 7 $915, size 11 $1,055 | G. 50633 Handwoven Band, 6.75mm, 14kt white, size 7 $849, size 11 $1,039 | H. FIR10
Comfort Fit Wedding Band, 6mm, stainless steel, Mokume Pattern, size 10 $69; FIR7 size 7 $66 | J. 50976 Comfort Fit Enameled Band, 7mm, 14kt white,
size 7 $1,249, size 11 $1,455 | K. 50988 Comfort Fit Handwoven Band, 6.5mm, 14kt white, size 7 $1,055, size 11 $1,205 | L. 50981 Laser Pierced Comfort
Fit Band, 8mm, 14kt two-tone, size 7 $1,005, size 11 $1,169 | M. 50979 Comfort Fit Enameled Band, 7mm, 14kt white, size 7 $1,269, size 11 $1,479
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The Stuller Standard
...and for many, only
precious metals will do.
Stuller reinvents the
classics.
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Black, white…and hot. The drama’s in the contrast,
whether it’s diamonds with diamonds, or diamonds
with gemstones. Like Fred Astaire and Ginger Rogers
stepping out, this popular trend really has legs.
A
E
C
D
B
A. 69269 Genuine Black Spinel & Diamond Necklace, 1⁄5 ct tw, sterling silver with black rhodium, 18" $559. Mounting #84709 | B. 69268 Genuine Black
Spinel & Diamond Ring, .07 ct tw, sterling silver with black rhodium $255 | C. 68248 Genuine Black Spinel & Diamond Hinged Cuff Bracelet, 1⁄6 ct tw,
sterling silver, 219, 209 $615 | D. 68246 Genuine Black Spinel & Diamond Bangle Bracelet, 1⁄3 ct tw, sterling silver, 219, 209 $769 | E. 68234 Black & White
Diamond Necklace, 14kt white, 184, 110, 18" $3,069 | F. 67331 Black & White Diamond Ring, 1⁄2 ct tw, 14kt white, 184 $1,135
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The Stuller Standard
Style
Trend
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G. 68327 Black & White Diamond Necklace, 1⁄2 ct tw, 14kt white, 184, 18" $1,315 | H. 69175 Men’s Black & White Diamond Ring, 1⁄3 ct tw, 14kt white, 184,
$1,245 | J. 67760 Genuine Black Spinel Fleur-de-Lis Necklace, sterling silver, 16" $115 | K. 68233 Black & White Diamond Ring, 3⁄8 ct tw, 14kt white, 184,
110 $1,165 | L. 68325 Black & White Diamond Ring, 1 ct tw, 14kt white, 184 $1,709 | M. 68010 Genuine Black Spinel & Diamond Snake Necklace, 1⁄10 ct tw,
sterling silver 219, 209, 18" $229 | N. 67437 Black & White Diamond Ring, 1 ct tw, 14kt white, 184, 110 $2,345
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Gemstones
Are Popping Up All Over
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The Stuller Standard
A vast range to satisfy any
customer’s craving (and budget).
Black Box Gemstones® are handselected for beauty and originality.
Individually graded. Colors by
nature. Perfection by Stuller.
stuller.com/gemstones
Featured: Peridot, Blue Zircon, Tanzanite, Precious Topaz, Green Paraiba Tourmaline,
Blue Paraiba Tourmaline, Blue Sapphire, Pink Tourmaline, Spessartite Garnet, Red Spinel.
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Brilliant
WAY
IN EVERY
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The Stuller Standard
Think of Stuller’s impressive diamond inventory as yours (without the overhead).
Everything from finished pieces to melee. Competitively priced diamonds to match
any need or occasion. Your specs. Our commitment to quality.
And of course our dependable Red Box Diamond® program with its strict criteria
for size, quality and color. They’re guaranteed to be conflict-free, are individuallygraded, carry laser id’s and come with loss protection.
Whether big or small, when it comes to diamonds Stuller makes you shine.
Shown above: 66234 , 67785
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the Magical
Power
of Pearls
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B
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The Stuller Standard
From South Sea to freshwater and everything in
between, pearls break loose from convention
C
D
A. 67884 Freshwater Cultured Pearl Cuff Bracelet, 6.5mm-8.5mm, sterling silver, 316, 6" $699 | B. 68447 Freshwater Cultured Pearl & Diamond Ring,
9.5mm-10mm, 1⁄6 ct tw, sterling silver, 316, 33 $389 | C. 68087 Golden South Sea Cultured Pearl & Diamond Ring, 12mm-12.9mm, 1⁄3 ct tw, 14kt yellow, 322,
33 $2,505 | D. 67628 Freshwater Cultured Black Pearl Strand, 8mm-9mm, sterling silver, 40, 42" $125
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C
A
B
Contrasting sizes,
complementary colors, layering,
linking—it’s anything goes
All at great price points
D
E
A. 68380 Freshwater Multi-color Pearl Necklace, 6mm-7mm, 9mm-10mm, sterling silver, 316, 318, 319, 309 471⁄4" $399 | B. 68394 Freshwater Cultured
Multi-colored Pearl Necklace, 5mm-6.5mm, sterling silver, 318, 319, 320, 18" $99 | C. 68399 Freshwater Cultured Pearl & Genuine Crystal Necklace,
5.5mm-6mm, 7.5mm-8.5mm, 316, 305, 421⁄4" $99 | D. 66597 Freshwater Keshi White Cultured Pearl Earrings, 8mm-9mm, sterling silver, 173 $35 per pair
E. 68436 Freshwater Cultured Pearl Earrings, 5.5mm-6mm, 9mm-9.5mm, sterling silver, 316 $205 per pair
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The Stuller Standard
large freshw
ater
&
Tah
i ti a
np
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A
ngs
i
t
t
e
s
g
rin
c
i
t
a
get su
ppo
rt f
ro
m
m
dra
ls...
ear
B
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A. 68445 Tahitian Cultured Pearl Ring, 9mm-10mm, sterling silver, 321 $345 | B. 66907 South Sea Cultured Pearl & Diamond Ring, 13mm, 1⁄2 ct tw, 14kt
white, 113, 33 $2,049 | C. 68453 Freshwater Cultured Pearl Ring, 9.5mm-10mm, sterling silver, 316 $155 | D. 68449 Freshwater Cultured Baroque Pearl &
Diamond Ring, 12mm-13mm, 1⁄10 ct tw, sterling silver, 316 $299 | E. 67975 Freshwater Cultured Pearl Ring, 8mm-8.5mm, sterling silver, 316 $65
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The Stuller Standard
A. 68396 Freshwater Cultured Multi-colored
Pearl Necklace, 5mm-7.5mm, 306, 315, 307,
308, 170, 309, 18" $75 | B. 68442 Freshwater
Cultured Multi-color Pearl & Grey Agate
Strand, 6mm-7mm, 170, 308, 315, 306, 317, 391⁄2"
$79 | C. 66659 Freshwater White Cultured
Pearl Strand, 10mm-11mm, sterling silver, 39,
18" $305 | D. 66658 Freshwater Multi-Color
Cultured Pearl Strand, 10mm-11mm, sterling
silver, 39, 140, 18" $305 | E. 67263 Freshwater
Black Cultured Pearl Triple Strand Bracelet,
8mm-9mm, sterling silver, 40, 71⁄4" $75
F. 67262 Freshwater White Cultured Pearl
Triple Strand Bracelet, 8mm-9mm, sterling
silver, 39, 71⁄4" $75
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Perfect Matches
Stuller has upgraded its restyling program for your ease and profitability
Stuller makes restyling easy and affordable for everyone. With exciting and contemporary
new styling, and greatly expanded presorted groupings, you can now offer options by
category. That’s ideal for themed promotions such as girl’s night out, Valentine’s Day, an
in-store bridal event or you can choose our master kit to suit any occasion.
New settings are complementary to our gemstones, your gemstones or theirs.
Get unset mountings with next day delivery. Contact our prototype specialists at
1-800-877-7777 x414 or email us at remount@stuller.com
Ring featured: 120704
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Tailor-Made for Dad
Because Father’s Day (and every day) should be fashionably fun
A
B
E
C
D
A. W1004 Ceramic Chronograph $589 | B. MC003 Stainless Steel Money Clip $99 (gift sets
available) | C. L889 Chocolate Immerse-Plated Stainless Steel Cuff Links $149 | D. P800DAD
Stainless Steel Dog Tag Pendant $29 (shown on ball chain C407, sold separately; gift sets available)
E. KR101 Stainless Steel Key Ring with 14kt yellow screw $79 (gift sets available)
A Head for
tools
And an eagerness to share his vast knowledge
with you. That’s where Andy “The Tool Guy”
finds his bliss. Just ask him.
His official title is “Director of Tool Sales & the Technical
Bench” but Stuller colleagues and more than a few customers
know Andy Kroungold as “The Tool Guy”—a name earned
via four decades in the industry, including 12 years at
Stuller. His passion for his craft radiates from his bright eyes
outward. “How many people can say they truly love what they
do?” asks Andy, 57. “I’m a bonafide workaholic in the best
sense. I’m one of the luckiest men on the planet.”
Luck did play a part in Kroungold’s journey. A native of
Philadelphia, where his family owned a furniture store, he
was working as a lifeguard in Miami Beach, putting himself
through college in Communications and Business, when a
friend asked him to help out with a budding jewelry business.
“Which I knew nothing about, so I started out sweeping
floors,” he says with a laugh. “But I guess he saw something in
me and he took me under his wing.”
That friend did more than teach Andy jewelry sales. He
trained him to be a bench jeweler. From there Kroungold
moved into repairs and factory management. His
mastery of these areas, as well as his near
photographic memory, caught the eye of J.R.
Newman of Swest, in Atlanta. It was there
that he picked up the moniker “The Tool Guy.”
Recalls Andy: “I remember J.R. sitting me
down and going through Swest’s catalog
page by page, teaching me about each tool.
But that’s the kind of industry we work
in—people help each other.”
When a former VP at Swest, Darrell
Warren, moved to Stuller, Andy
followed. Together they have
worked to create a tool department
with a technical knowledge base
unparalleled in the industry—a
dream made real with Stuller’s
support. “Stuller made me feel
completely valuable. In fact, I
remember shortly after I started here, Matt Stuller himself, at
a family event, got down on one knee to shake my 5-year-old
son’s hand and tell him how glad he was that he and his mom
and dad were here in Lafayette. That blew my mind. But that
type of integrity flows freely from the top down.”
Away from Stuller, Kroungold savors simple family life. His
son Robbie is now 18 and juggles college at the University of
Louisiana at Lafayette and a budding lawn business. Andy and
his wife Susan, who helps their son with his business, enjoy
playing golf, listening to country music and cheering ULL’s
basketball team on. No one begrudges him his hours logged
at Stuller. “They’re very supportive.”
Today Kroungold’s team fields more than 140 calls a day,
as well as emails and faxes. All with a smile. “While Andy’s
experience and knowledge allow him to help customers with
their issues,” says Chris Lalanne, Executive Director of Sales
Operations, “It’s his enthusiasm that wows them.” With his
eye on the latest advances in tools, Kroungold also scours
other industries to find tools to adapt to bench work, aiming
to add ease and efficiency for jewelers. But it’s safe to say
no one will ever invent a device clever—or hard-working—
enough to replace Andy. “If I miss a day of work, I feel like
I’m missing out, which is why I don’t think I’ll ever retire,” he
says. “I come to work every day with a family I love. Who’d
want to retire from that?” —Christiénne Miller
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The Stuller Standard
Satisfy their craving for bright, playful Kera ™ beads.
They mix. They match. They brighten up your business.
And Kera beads sell like candy in a
grown-up candy store.
Sweet, right?
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