2015 freeskier media kit

Transcription

WELCOME
FREESKIER ONE SHEETER
2015
FREESKIER MEDIA KIT
FOR THE PAST 17 YEARS, FREESKIER HAS
BEEN REVERED AS THE TRENDSET TER
AND LEADER OF SKI MEDIA, WITH AN
UNMATCHED UNDERSTANDING OF THE
“WHO’S” AND “WHAT’S” PROPELLING
OUR SPORT FORWARD.
Today, FREESKIER’s audience and universe
have erupted and now comprise the majority
of all skiers in North America. In fact, skiers
under the age of 34 now represent almost 2/3
of all ski participants, and 5.4 million of these
skiers identify themselves as “freeskiers”
(2013 SIA/Physical Activity Council Snow
Sports Participant Study).
Once viewed as a ski-market niche, freeskiing
is now the largest and most influential
segment of the market. No manufacturer or
resort can overlook this critical audience, and
no media can connect companies with these
skiers better than FREESKIER. We have an
unmatched knowledge of the people, places,
products and trends driving the sport, and
a loyal, targeted readership with whom to
share that information.
Social Platforms:
The most powerful
social network in the
industry, over 300K
strong and growing
Freeskier E-newsletters:
The industry’s most
effective e-marketing
channel, reaching
250K+ subscribers/week
SEPTEMBER 2013
S: AHMET DADALI
T: 360
P: NATE ABBOTT
L: TOGWOTEE PASS, WY
Freeskier Magazine:
The hub of the ski
industry and leading
media brand in the
snow space
Freeskier.com:
The industry’s digital
media center - home
to the most influential
stories on the web
Freeskier Video:
In-house video
production, third-party
distribution, pre-roll
advertising and more
Freeskier Studios:
Graphic design, custom
content, photo shoots,
production, events,
branding and more
AUDIENCE
FREESKIER AUDIENCE
DEMOGRAPHICS
Median Age: 25
Median HHI: $66,580
Percent Male: 88%
COMMITTED
CONSUMERS
COMMITTED
SKIERS
$2,687 average spent on ski
gear and travel
86% Advanced / Expert Skiers
5.3 average overnight ski trips
3.2 average hours per issue
70% of readers never throw
magazine away
INFLUENCERS
70% purchase a season pass
43 Days skied last year
16 Years skiing
90% Consider themselves extremely
active on social media
86% Have advised others in the
purchase of ski gear
78% Have advised others on
where to ski
TOTAL AUDIENCE/MONTH: 1.2 MILLION
FREESKIER MAGAZINE: 325,000/issue
FREESKIER.COM: 500,000 visitors (winter months)
VIDEO: Up to 100,000 views per feature
FACEBOOK: 155,000+ likes
TWITTER: 42,000+ followers
INSTAGRAM: 41,000+ followers
E-NEWSLETTER: 53,000+ subscribers
GOOGLE+: 67,000+ followers
FREESKIER’s audience is comprised of the
most coveted trendsetters and influencers
in the snow industry. From professional
skiers and shop techs to hardcore
enthusiasts and weekend warriors, our
readers are peer group influencers who are
loyal supporters of the FREESKIER brand.
Once viewed as a ski subculture, freeskiers
now represent the largest and most
influential segment of our sport. Today,
freeskiers represent the majority of all
skiers in North America, and skiers under
the age of 34 now comprise almost 2/3 of
all ski participants, and 5.4 million of these
skiers identify themselves as “freeskiers”
(2013 SIA/Physical Activity Council Snow
Sports Participant Study).
No other media in the industry owns
the relationship and loyalty of this
coveted audience like FREESKIER. These
tastemakers demand authentic content
from authentic brands, and for 17 years
they’ve turned to FREESKIER as their most
trusted media source.
CIRCULATION
FREESKIER MAGAZINE CIRCULATION
Total Reach: 325,000/issue*
*Includes pass-along readership
Our strategy has always been to connect with
the most qualified audience in the industry
through the most efficient channels possible.
Thus, our circulation model has more
integrity, more authenticity and more quality
than any other mag in the game.
Total Circulation:
Subscribers:
Newsstand:
Ski Shops:
Events/Film Tours:
Digital Copies:
70,000
25,000
20,000
10,000
5,000
10,000
Since its inception, FREESKIER has refused to embrace the old-world model of bloated
distribution, opting instead for a natural level of circulation targeted at the most
influential segment of the sport.
RETAIL SHOP PROGRAM:
FREESKIER has built the largest and most powerful retail shop distribution program in
the industry, with over 1,000 subscribing shops receiving 10 copies each. Distribution
of these 10,000 copies reaches nearly 100% efficiency, resulting in the most potent
distribution channel in publishing. Through FREESKIER you will reach your customers
and industry influencers in the buying environment – the shop floor.
SOCIAL MEDIA
T: Up rail, 180 oUt
S: Verneri HannUla
T: rail, 270 oUt
S: logan imlacH
(TOP)
T: air Up to a bUtter pad, down rail, 270 oUt
S: ilkka HannUla
T: Jump to bike ride
S: Logan imLach
T: bike rack ride to butter pad, down raiL, 270 out
S: Verneri hannuLa
To figure out what went on, I end up going back
to my photos, zooming in on crossed skis or
flicking through sequences. And that ends up
reminding me why the trip was one of the best
I’ve ever taken. I’m not sure it has anything to
do with skiing. These Finnish kids are simply
good people. But I can appreciate that skiing
has made it possible for me to visit Jyväskylä
and meet some people who greet you with a
smile and a laugh. No matter who you are. They
are not judging people or the skiing. There was
nothing that says, “This was good,” or “that was
bad.” There is only a trick, an idea and if the
trick is done, we are all very happy. At the end
of the week, everyone is very, very happy.
# 52
PAGE
REAL
SKIFI
J y v ä S K y L ä
F
i
n
REAL SKIFI_V4.indd 52
l
A
n
REAL SKIFI
VERnERI HAnnuLA, ILKKA HAnnuLA
d
Juho KilKKi, JAnnE KorPElA
8/26/13 6:32 PM
# 53
PAGE
8/26/13 6:32 PM
FACEBOOK
-155,000+ “likes”
-3 million unique people reached (peak month)
-18.3 million total impressions (peak month)
TWITTER
-40,000+ followers
INSTAGRAM
-40,000+ followers
-1,000,000+ likes received
GOOGLE+
-66,000+ followers
SOCIAL MEDIA AUDIENCE
Total Reach:
Facebook:
Twitter:
Instagram:
Google+:
While FREESKIER doesn’t sell its social
media channels, we do offer partnership
opportunities with our existing clients,
which can help build brands’ social media
following.
300,000+
156,000+ likes
42,000+ followers
41,000+ followers
66,000+ followers
FREESKIER’s social-media offerings are unrivaled by any media company in the industry.
We’ve built our followers and likes by earning them organically, not through paid
promotions, contests or gimmicks. This has enabled us to gain unmatched loyalty from this
audience, which in turn has resulted in the most powerful channel in the ski landscape.
Whether our users engage with Facebook, Twitter, Instagram or a combination of all
channels, we communicate with them daily and keep track of what resonates with them,
as well as what doesn’t. This has allowed us to create compelling content that garners
significant impressions.
From videos that have earned more than 1 million impressions on FREESKIER’s Facebook
page, to controversial topics that gained massive engagement, FREESKIER utilizes every
channel differently to deliver the exact type of content that each specific audience wants
to consume.
CONTACTS
CONTACTS
EDITORIAL
SALES
STORM MOUNTAIN PUBLISHING
Editor
Henrik Lampert
303-834-9775 x 115
henrik@freeskier.com
Associate Publisher
Zach Berman
303-834-9775 x 122
zach@smpmags.com
Founder & CEO
Bradford Fayfield
303-834-9775 x 101
brad@smpmags.com
Managing Editor
Damian Quigley
303-834-9775 x 114
damian@freeskier.com
Senior Account Executive
Jason Smith
208-360-8255
jason@smpmags.com
Finance & Operations Director
Andrew Fuhrer
303-834-9775 x 106
jason@smpmags.com
Art Director
Chris Hotz
303-834-9775
chris@poetsandprophets.net
Nicole Birkhold
616-560-1402
nicole@smpmags.com
Finance Coordinator
Erin Gunther
303-834-9775 x 108
erin@smpmags.com
Associate Editor
Donny O’Neill
303-834-9775 x 121
donny@freeskier.com
Account Executive
Grant Savidge
303-834-9775 x 123
grant@smpmags.com
Sales & Marketing Director
Greg Wright
303-834-9775 x 110
greg@smpmags.com
Video Editor
Shane Dowaliby
303-834-9775 x 121
shane@freeskier.com
Account Executive
Lindsey Hagen
303-834-9775 x 124
lindsey@smpmags.com
Digital Media Manager
Jon Glass
303-834-9775 x 118
jon@smpmags.com
Online Editor
Thacher Stone
303-834-9775
thacher@freeskier.com
Senior Writer
Tess Weaver
303-834-9775
tess@tessjweaver.com
STORM MOUNTAIN PUBLISHING COMPANY
FREESKIER & SNOWBOARD magazines
137 2nd. Ave., PO Box 789
Niwot, CO 80544
BUYER’S GUIDE
FREESKIER BUYER’S GUIDE
The arrival of the FREESKIER Buyer’s Guide each fall marks the start of
the buying season for skiers worldwide. Once again, this year’s Buyer’s
Guide will be the biggest and most definitive gear guide in the industry
- setting the standard by which other product guides are measured.
THE BRAND DIRECTORY
In each product category we dedicate the majority of the editorial to
the handful of products that earned our coveted “Editors’ Pick” honors.
And since not all of our favorite products can be showcased in this
manner, we also offer Brand Directory spreads enabling your company
to highlight its key products to the FREESKIER reader.
SEPTEMBER 2013
S: AHMET DADALI
T: 360
P: NATE ABBOTT
L: TOGWOTEE PASS, WY
BUYER’S GUIDE
ADVERTISING RATES
SKIS
MICROBREW POWDER SKIS
DROPPING KNOWLEDGE
Women’s Freestyle
T
here are a multitude of different materials,
processes and designs that go into
modern ski manufacturing. From a
garage in Salt Lake City where each ski
is meticulously handmade, to a European
factory where automated processes turn
out precision products with great efficiency, no two
are the same but many similar concepts are applied.
On these pages we present some of the popular
designs and materials you’ll come across today
while shopping for a new pair of sticks. Consider
what your needs are and decide what’s right for you.
Which shape and camber profile would you most
like under your feet? What type of wood will give
you the characteristics you want? Would carbon or
fiberglass help you in your daily pursuit?
KAPOW
HIGH SOCIETY
RAMP
LENGTHS
165, 169, 174
Once you build out your hypothetical ski, flip the page for
our detailed guide to which section you’ll want to be in.
We’ll direct you right where you want to go and guarantee
that you’ll find more than a few boards that you’ll want to
take to the hill this year.
Best for on-piste skis and all-mountain skiers who like to carve a lot
as well as park and pipe skiers.
S TA B I L I T Y
V E R S AT I L I T Y
REVERSE SIDECUT
P L AY F U L N E S S
REVERSE
Best for deep snow. A tapered tip and tail allow you to easily throw
‘em sideways.
F L O AT
Makes it easy to butter and schmear your way through the deep stuff.
OVERALL
SCORE
26.4 M
19.9 M @ 189
S TA B I L I T Y
F L O AT
Camber underfoot keeps you nimble on hardpack while variations
of tip and tail rocker are great for riding pow on wider models, or
buttering up the park on thinner-waisted skis.
A number of different sidecut radii throughout the length of the ski
for great edge hold on hardpack and flotation in the deep.
F L O AT
18.00
OVERALL
SCORE
$ 1089
PRICE
MICROBREW BIG-MOUNTAIN SKIS
HYBRID
MULTI-DIMENSIONAL
S TA B I L I T Y
$ 720
PRICE
3.20
3.80
3.20
3.60
4.20
CARVING
18.01
OVERALL
SCORE
$ 800
The Kapow is made for skiing
big lines and deep snow. The
combination of a 125 mm
waist, an early rise, and reverse
sidecut tip and tail ensures that
you can surf the deep stuff in
the morning and blast through
the crud and hardpack in the
afternoon without worrying
about lack of stability. “Bamboo
is awesome and extremely solid
underfoot,” said one tester,
referring to the full bamboo
core. “Stiff enough to bomb
through everything but with
enough give to let you ski it, not
have it ski you.”
2.86
3.29
3.71
3.86
4.29
CARVING
3
#
TURN RADIUS
As with the early-rise version, the
Powchickawowwow Dual Rocker
features a poplar wood core for
a light and responsive feel, with
P-Tex sidewalls for durability
and good energy transmission.
Testers noted that the dual rocker
iteration of this ski felt “softer and
more playful” than the early-rise
version, as they floated through
deep snow and blasted through
variable conditions. Even with
122 mm underfoot, testers found
this ski easy to get around on.
“So much fun,” said another
tester. “Floaty in the pow, quick
and lightweight, but still stable at
speed and in the crud.”
20.67
PRICE
153 - 125 - 142
2
#
TURN RADIUS
3.67
4.33
4.00
4.67
4.00
CARVING
DIMENSIONS
150 - 122- 140
W #1
15.5 M
169, 179, 189
DIMENSIONS
140 - 115 - 130
TURN RADIUS
LENGTHS
185
DIMENSIONS
A new offering from Folsom,
the Gold Digger is a women’sspecific powder ski but far
from one-dimensional. A dual
rocker profile and 115 mm
platform allow for easy flotation,
the bamboo/poplar core is
lightweight and a 15.5 m turn
radius makes for quick and sharp
turns. With high scores in both
the playfulness and stability
categories, testers agreed that
this ski can be taken anywhere
at any time. “Super playful, they
stomped through all conditions,”
described one of our testers.
“Stoke meter off the charts.”
REGULAR
Hourglass shape makes for effortless carving. Rip up the corduroy
or the pipe wall.
Freestyle
POWCHICKAWOWWOW DUAL ROCKER
FOLSOM
LENGTHS
Cambers
Sidecuts
TRADITIONAL
Freestyle
GOLD DIGGER
Women’s Freeride
S: SAMMY CARLSON
L: NEACOLA MOUNTAINS, AK
P: MARK FISHER_TGR
YVETTE 112RP
DPS
LENGTHS
Construction
168, 178
DIMENSIONS
141 - 112 - 128
10
W #1
TURN RADIUS
15 -18 M @ 178
“The Yvette 112RP was easy
and fun to ski,” said one tester.
A short, sweet bit of feedback
on a model based on the
platform of the Wailer 112RP.
Another tester spelled it out in
a bit more detail, commenting,
“It’s ultralight, playful and
carves like a champ. I wanted
to keep skiing this all day.”
A third spoke to its ability to
charge in variable conditions.
“Floaty thanks to its rocker
profile … forgiving in trees and
bumpy, powdery conditions,”
she said.
1
2
5, 6, 7 or 8
3
9
11 or 12
PAGE 34
[ DROPPING KNOWLEDGE - SKIS |
S TA B I L I T Y
It’s easy to be steezy on the Sammy BC. What? That’s right.
You’re going to have so much damn fun on these skis that
you’ll always look good. Of all the powder skis we tested this
year, these are the most focused on playfulness. It makes
sense when you think of how Sammy Carlson skis—he just
looks like he’s having a great time.
•
F L O AT
OVERALL
SCORE
99
$ 1249
| MICROBREW SKIS ]
PAGE 61
FREESKIER_MICRO_BREW_SKIS_V4.indd 61
GOGGLES
20.80
PRICE
•
[ FREESKIER |
8/6/13 12:05 AM
APO has blessed his BC pro model with a light and responsive
poplar and beech wood core and a profile featuring light tip
and tail rocker and a bit of traditional camber underfoot to
make these sticks as energetic in the pow as any ski out. As
one of our testers exclaimed, “They’re super f’n fun!” Get on
a pair, and you’ll be partying all day.
| FREESKIER ]
FREESKIER_SKI_INFOGRAPHIC.indd 34
4.40
3.60
4.00
4.40
4.40
CARVING
APO SAMMY BC
4
*CAP CONSTRUCTION SHOWN
8/6/13 11:41 AM
GOGGLES
FISHBOWL - SPACEGLAZE
VONZIPPER
$
MONOCLE
150
SHRED
The SpaceGlaze Collection of
color schemes spans seven
different VZ frames. The Fishbowl
frame features a huge spherical
lens for a humongous field of
vision. In addition, comfort is
paramount thanks to contoured
face foam all around, helmet
compatibility and an oversized
dual adjustment strap.
PROS
CONS
$
130
Boasting a decidedly retro
look, this goggle is an attention
grabber. It also stands out for
its patented NODISTORTION
technology. The cylindrical dual
lenses feature a small internal
valve that equalizes pressure
variation caused by changes
in altitude. This prevents
warping and distortion while
simultaneously filtering moisture.
Six styles come with a bonus lens.
Lacks no-slip measures on
the strap.
PROS
Insane lens flexibility ensures
durability through travel and
day-to-day wear and tear.
CONS
No quick-change lens mechanism.
SKIING’S MOST DISTRIBUTED
PRODUCT GUIDE
-Combined print & digital audience of more
than one million viewers
-Increased magazine distribution & extended
newsstand shelf life
-Bonus distribution at your most critical
point of sale - the shop floor (1,000+ shops
across the US)
REVIEWS OF THE BEST SKIS,
OUTERWEAR, BOOTS,
GOGGLES & MORE
-We test over 600 products and only the
strongest are featured in the issue
-
Every item of gear is specific to the
FREESKIER reader and how they ski: park,
powder, big air and ripping turns
-Technological advances in gear construction
are explained throughout the issue, arming
our readers with the knowledge they need
to make informed purchase decisions.
PRODUCT, PRODUCT,
PRODUCT
FARGO
ZEAL
$
219
While oversized goggles are on
trend, Zeal presents a refreshing,
smaller-fit option in the Fargo.
The field of view rivals its larger
counterparts and a patented,
photochromic lens ensures you
won’t ever need to change your
lens when the light pulls a 180.
Also look to the triple-layer face
foam for all-day comfort and
spherical, dual lens construction
with anti-fog treatment to prevent
moisture buildup.
PROS
CONS
Polarized Automatic lens is
bomb-diggity.
Might feel a little small on
larger faces.
NOVA – Matte Limited Edition USA
$ 50
BOLLÉ
Feast your eyes on Bollé’s
limited edition Nova goggle,
inspired by the 2014 Winter
Olympics. Flow-tech venting
in the frame and double-layer
face foam keep the goggle
comfortable, while the starspangled banner plastered
across the frame and strap will
have you bombing down the hill
screaming, “‘MERICA!”
PROS
Very comfortable and affordable.
CONS
Field of vision is a bit limited.
PAGE 86
[ GOGGLES |
ADVANCED PROJECTS
XS NIKE COLLAB
DRAGON /NIKE
$
220
Look familiar? You likely saw
this medium-fit collab between
Dragon and Nike accompany
Gus Kenworthy onto a handful of
podiums last season. Triple-layer
face foam with hypoallergenic
microfleece lining provides
comfort and wicks moisture,
anti-fog treatment and generous
venting prevent dreaded fogging,
and silicone lining on the strap
keeps ‘em in place.
PROS
Lens snaps easily into the frame
for a quick change. Also comes
with spare lens.
CONS
Frameless design prone to
fingerprint marks when swapping.
EG2 – Torin Yater-Wallace
ELECTRIC
$
BLOK
GIRO
190
PROS
Massive field of vision.
CONS
No slip resistance measures
on strap.
PROS
Won’t break the bank.
CONS
Changing the lens is time
consuming.
| FREESKIER ]
FREESKIER_GOGGLES_V3.indd 86
$
VICE
90
This flashy, retro-styled goggle
is a new offering from Giro that
comes in at a very attractive price
point. The cylindrical Carl Zeiss
lens has an anti-fog coating and
combines with a low profile frame
design that increases peripheral
vision so you can see everyone
checking you out.
The editors all agree the EG2 has
the biggest field of vision of any
goggle we reviewed this year.
Both the red coloring and hand
drawn type face adorning the strap
(available with four goggle styles)
are inspired by young Yater-Wallace
himself, and features include triplelayer face foam, dual spherical
lenses and great ventilation to keep
your day fog-free.
SMITH OPTICS
$
140
The medium-fit Vice is new this
year, and as part of Smith’s
Vaporator Series, it utilizes
a silicone gasket to create
an impermeable seal against
moisture. A Porex filter in the
lens adjusts to air pressure
differences that accompany
elevation changes and prevents
deformation, while a buckle on
the strap makes for easy on/off.
PROS
Hard to beat the price for a
quality spherical lens goggle.
CONS
Quick-change lens system isn’t
as efficient as others.
[ FREESKIER |
8/6/13 2:09 AM
LCG – Roz G
SCOTT
$
185
The LCG comes with a spare lens,
sheathed in a molded lens case for
safe-keeping. When it comes time
to swap it out, simply engage the
slider on the right side of the frame
to pop it in or out. The siliconelined strap also dons a Right To
Play tag–the organization for which
Roz G is an ambassador.
PROS
Molded spare lens case.
Donation to Right to Play
organization.
CONS
Roz G’s talent not included.
PLATOON – Wiley Miller Signature
SPY
$ 150
The oversized Platoon goggle
makes its way to the pages of the
Buyer’s Guide once again, this time
with Wiley Miller’s signature styling.
A spherical, dual-lens construction,
along with triple-layer face foam
and the Scoop ventilation system,
serves to increase optical clarity
and comfort while regulating
moisture buildup.
PROS
CONS
Strategically placed vents on
lower frame help battle fog
buildup.
No quick-change lens mechanism.
| GOGGLES ]
PAGE 87
FREESKIER_GOGGLES_V3.indd 87
ADVERTISING RATES:
-Our readers eagerly anticipate this issue for
one reason, to geek out on new product.
We deliver just that.
-Each year products get more technically
advanced - not only do they work better, but
they fit more comfortably and look cooler.
-We focus on showcasing product design.
We create stunning product photography
that sells the sizzle.
8/6/13 2:09 AM
Inside Cover Two-Page
Spread
Two-Page Spread
Back Cover
Full Page
$23,125
$21,250
$16,875
$11,750
CLOSING DATES:
AD CLOSING DATE: 7-5-14
AD MATERIALS DUE: 7-11-14
NEWSSTAND DATE: 9-2-14
CONTACTS:
GREG WRIGHT
Dir. of Sales & Marketing
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
Sr. Account Executive
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
BUYER’S GUIDE
BRAND DIRECTORY RATES
FREESKIER TREND BOOK
ORAGE
ORAGE.COM
FREESKIER TREND BOOK
S // GILBERTI P // JORGENSON L // RETALLACK, BC
DEDicAtED to skiErs thEn,
now AnD forEvErmorE
Orage’s beginnings were modest and honest. In 1989, a business student at the
University of Québec in Montréal began crafting waterproof ski jackets and pants.
She made gear for herself, her friends and the university ski team. Her name was
Evelyn Trempe, and it didn’t take long before she and her beau, Eric D’Anjou,
began selling the goods out of her car on the streets of Montréal. The duo shared
the common goal of redefining what ski outerwear could be—they looked to blur
the lines between urban-styled and technically proficient outerwear. And so Orage
was born.
Today, as one of few ski-specific brands,
Orage continues to fulfill that vision
and has expanded to include offices in
both Montreal, QC and Burlington, VT.
In addition to outerwear, the company
now produces mid- and baselayers,
accessories and casual wear that stake
their claim not only on high quality
but unique style. This combination has
propelled Orage into the hearts of
skiing’s core fans as well as more than
500 stores worldwide. “The support
these [retailers] have shown our brand
over the years is where our responsibility
lies,” says Mike Nick, vice president of
marketing and sales. “It’s our job to find
ways to improve their business, which in
turn benefits everyone.”
Part of improving the retail side is
providing an authentic product. Nick,
a former Orage athlete, explains
what it takes to deliver that. “A lot of it
comes from your gut,” he says. “We’re
conscious of what’s going on around us
and what other brands are doing, and
we have a strong sense of skiing’s history,
but a lot of what we do is based on what
feels right to us. Retailers look to Orage
for something fresh in their stores. Skiers
look to us to show them a good time, and
our athletes expect us to keep pushing the
limits of product design.”
The athletes are a vital part of that
product design. Whether it’s the input
of Andrew Whiteford on a highly
technical piece such as the Seven
Prolite jacket or Phil Casabon on the
extra durable B-Dog jacket, it’s vital to
have that feedback.
But at the end of the day, Orage knows
that producing the right products is a
balancing act. “The trick is to be able
to filter through what the athletes are
asking for and what the market is
asking for,” says Nick. “Technical ski
wear is where we hang our hat, but we
know what’s up. We’ve always worked
hard to blur the lines between street
style and slope style.”
What the market is asking for now
is a variety of technical pieces that
don’t look so technical. Skiers want to
be able to switch up outfits and take
them from being on the hill to hanging
out downtown. That translates to an
expansion of the Orage line to include
a larger fall outerwear collection, more
layering pieces and lifestyle clothing to
round it all out.
Another part of serving the retailers
and the brand itself is to present and
maintain a vibrant image. Orage
maintains one of progression and
lightheartedness. “We’re in this thing to
have fun. You can’t take it too seriously.
We’re just sliding on snow,” says Nick.
BRAND DIRECTORY SPREADS
Deal Jacket (women’s): Inspired by Orage team
rider Tatum Monod we introduce the Deal jacket in 2014. A
strategically seam sealed, Prime 10 insulated canvas jacket
featuring a unique “boyfriend fit” with just enough room, and
a long ladylike silhouette. With a printed interior, a unique
expandable collar and perfect pocket placement the Deal is the
real deal. $330
To that end, the company continues its
infamous Orage Masters this spring.
The somewhat-annual event is dubbed
the “anti-comp” and has one rule: no
rules. Somehow, a winner is crowned,
but the important takeaway is that
everybody who goes, doesn’t want
to leave, and everybody who wasn’t
there, wishes they were.
Retallack Jacket (men’s): Orage has been building
jackets with the Retallack guide crew for six years now. The crew
takes pride in relentlessly pounding on their gear and Orage
takes pride in knowing that after five months of day in and day
out field testing their jackets come out with only a scratch or two
from a tree snag or a grease smear. More importantly, Orage
remains Retallack’s outerwear of choice. $400
The event “is our way of rolling our
brand up into a ball and throwing it
out there for the world to see,” Nick
explains. And what the world should
see is a brand that is driven by passion
and honesty, with ideals that ensure it
will continue to thrive in an industry that
rewards authenticity.
Republic Jacket (men’s): If it’s the warmth of a tropical
island beach rug that you’re looking for while slaying pow in
the dead of winter, the Republic jacket is your new best friend.
Coming in both insulated and shell versions, you can pick your
poison and battle old man winter with style. $250 shell /
$300 insulated
PAGE 070
PAGE 071
FIXED FORMAT.indd 70
1/16/14 1:37 PM
FIXED FORMAT.indd 71
-
Brand Directory spreads enable you
to highlight key product stories to our
discerning FREESKIER reader
-FREESKIER’s staff will work with your team
to ensure that the text, photos and gear
speaks to our audience
1/16/14 1:36 PM
ONLINE BUYER’S GUIDE
INCLUSION
-The FREESKIER Online Buyer’s Guide is
the industry leader in digital gear reviews,
and the most trafficked section of the
FREESKIER website
-Online retailer links allow our readers (your
consumers) direct access to the point of sale
VIDEO PRODUCT REVIEW
INCLUSION
-We will produce video product reviews of
your Brand Directory Page products. These
videos will be showcased on FREESKIER’s
Online Buyer’s Guide, our iPad edition
Buyer’s Guide, and our YouTube page.
BRAND DIRECTORY RATES:
- Two-Page Brand Directory Feature
- Production of 3 product review videos
- FREESKIER distribution of product review videos
- Inclusion in Online Buyer’s Guide
$18,350
$5,000
CLOSING DATES:
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
OCTOBER ISSUE
MOVIE STORIES
OCTOBER ISSUE
The October issue is the first action-packed issue of the season. We tell all of the
back stories of the top movie segments being shown in the theaters throughout
the fall. This issue’s distribution is laser-focused on the subscribers, core shops
and movie tours themselves. There’s no better time or place to put your
company’s message in front of our audience than during film premiere season.
SUPER SHOP DIRECTORY
LeVeL 1 exPLORes
BIBBY’S
BACKYARD
the most hILLbILLY skI tRIP OF ALL tIMe
“IT’LL
TOTALLY WORK”
REAL SKIFI REDEFINES SKIING (with a laugh)
dispLAy UntiL: OCTOBER 22, 2013
OCTOBER 2013
S: MAX MORELLO
T: UndERfLip tO OppOsitE tRAnny
P: nAtE ABBOtt_pBp
L: dEtROit, Mi
COVER_B.indd 1
Is marijuana tourism the
next bIg thIng In skIIng?
(Or will it just fall asleep on the couch)
8/21/13 4:24 PM
We’ve created a special advertising section where the top shops in the US are
invited to tell our readers what sets them apart from the others. Top movie
action, tailored distribution and a focus on the best shops in the land make this
one of the hottest issues of the season every year.
OCTOBER ISSUE
AD RATES
T: Up rail, 180 oUt
S: Verneri HannUla
T: rail, 270 oUt
S: logan imlacH
(TOP)
T: air Up to a bUtter pad, down rail, 270 oUt
S: ilkka HannUla
T: Jump to bike ride
S: Logan imLach
T: bike rack ride to butter pad, down raiL, 270 out
S: Verneri hannuLa
To figure out what went on, I end up going back
to my photos, zooming in on crossed skis or
flicking through sequences. And that ends up
reminding me why the trip was one of the best
I’ve ever taken. I’m not sure it has anything to
do with skiing. These Finnish kids are simply
good people. But I can appreciate that skiing
has made it possible for me to visit Jyväskylä
and meet some people who greet you with a
smile and a laugh. No matter who you are. They
are not judging people or the skiing. There was
nothing that says, “This was good,” or “that was
bad.” There is only a trick, an idea and if the
trick is done, we are all very happy. At the end
of the week, everyone is very, very happy.
# 52
PAGE
REAL SKIFI
REAL SKIFI
J y v ä S K y L ä
F
i
n
l
A
n
VERnERI HAnnuLA, ILKKA HAnnuLA
d
Juho KilKKi, JAnnE KorPElA
8/26/13 6:32 PM
GAD
GETS
KicKer
AmphitheAter Bluetooth
$300
GADGETS
Kicker’s Amphitheater Bluetooth is the next best thing to a fancy surround
sound system. Its 5-inch mid-bass speakers, ¾-inch tweeters, 6-inch
subwoofer and 50W stereo amp deliver clear and powerful sound
while the KickStart app allows you to fine tune it. The
spearkerphone-enabled system comes with a
handy remote, a USB port to charge your
devices and an AUX input for
universal connectivity. Note:
iPhone 5 will not fit
on dock.
# 53
PAGE
GO BEHIND THE SCENES OF
THE TOP MOVIE SEGMENTS
OF THE YEAR
Red Mountain, BC
AT THE EDGE OF THE KOOTENAy MOUNTAINS, A CHARACTER-FILLED FAMILy
RESORT IS QUIETLy GROWING TO OFFER EVEN MORE AMAZING SKIING.
WORDS: Tess WeaveR
PHOTOS: Dave HeaTH
sKullcAndy
and for $10, we could have
taken a cat to the top. Though
it’s either a cat ride or your
own two feet that will get you
up this year, at the summit, we
see stakes marking the location
of a new lift that will make this
1,000 acres of new terrain even
easier to lap in 2013-14. Facing
the resort, the south side offers
intermediate tree skiing, while
the north side serves up shorter,
steeper shots littered with cliffs
and interesting features.
Looking down Mt. Roberts.
Skullcandy offers you
some serious bang
for your buck with
these plush, over
the ear headphones.
A built-in, batterypowered amp delivers
head-rattling bass that
can be adjusted by a
slider on the exterior
ear cup. Comes with
a detachable auxiliary
cable with a single
button remote and
mic.
We’re headed one peak
farther to the north. We ski off
the top of Grey, beyond the
boundary, to our next staging
area. Less than an hour of
switchbacks later, we’re at
the wind scoured summit of
Mount Kirkup, looking over
the expansive Monashee and
Selkirk mountain ranges. Our
group of six enjoys 2,000 feet
of boot deep turns from the
summit down to the highway,
where Dan’s friend has parked
a truck. We’re back at the resort
in time for a few more inbounds
laps before closing.
hmdX
JAm Xt
$70
BeAts By dr. dre
the pill
$200
Medicate your life with the powerful
sound exuded by the four speakers
inside this pocket-sized sound
system.
The
Bluetooth-enabled
device also includes an auxiliary
cord. It runs on a built-in battery that
charges through a micro-USB port for
a lengthy running time that won’t leave
you searching for an outlet.
This compact speaker
features a water-resistant
and drop proof rubber
body. Despite the small
build, it bumps big sound.
An attached carabiner
allows you to easily clip
it to your pack for tunes
on the go. And don’t let
bothersome cords get in
your way—it’s Bluetooth
enabled to wirelessly
spit tunes. A line-in port
ensures you can pair it with
any device. A rechargeable
lithium-ion battery lasts
around four hours.
house of mArley
BuffAlo soldier
$100
Whether you’re on-hill, or road trippin’ through the heart of
America, this on-ear headphone has you covered. You’ll dig the
stylish look of sapele wood and durable canvas while 40 mm,
high performance speakers deliver ample bass along with strong
mids and highs. The ear cushions are plenty comfortable, and it
comes with an integrated mic’ and three-button control.
[ GADGETS |
PAGE 094
| FREESKIER ]
GADGETS.indd 94
You can tell a lot about a ski
area by its base lodge. There are
plenty built to impress, offering
valet parking, chandeliers and
four-star dining, but you’ll find
fewer of the worn-in, utilitarian
variety. The kind marked by
cubbies overflowing with kids’
gear, retired guys sharing brownbag lunches on picnic tables and
a fabled bar where live music
shakes 200-year-old timbers.
Two and a half hours north
of Spokane, WA in the West
Kootenay region of the Interior
of British Columbia, Canada,
Red Mountain has a true ski
club feel. In fact, up until the
late 1980s, it was just that—a
ski area owned by the town
and operated by its members.
Today, with free parking, sub$80 lift tickets and empty lift
lines, the place has all the
makings of a great little ski area.
But Red is far from little. With its
new expansion of 1,000 acres
(including an entire new peak:
Grey Mountain), the resort is
now bigger than Jackson Hole
and sits in the top three percent
of North American resorts in
terms of skiable acres.
“It’s a mountain you can ski
360 degrees off one chairlift,”
says Dane Tudor, who lives
in Rossland, BC, 10 minutes
from Red Mountain. “A lot of
places you traverse and run
into cat tracks. Here, you ski
fall line.” Tudor’s skiing style
has evolved over the years,
as has his favorite line. “When
I was younger, I always went
off the backside of Granite,”
he says. “Now, I hit the
shoulders. They’re longer and
more gladed. The backside is
steeper with terrain that goes
from cliffy to mellow, while the
frontside offers longer pitches
and smoother runs.”
Despite the $50-million upgrade,
North America’s third oldest
ski resort hasn’t deviated from
its authenticity. Just look to its
sizable retirement crew—people
like Dan Loukras and his gang
of bearded guys in their 50s
and 60s who meet at the base
most every day. Decades ago,
“Danimal” read an article about
three under-the-radar ski areas
and drove west across Canada.
His plan was to hit Red Mountain,
then Fernie and Silverstar before
choosing his favorite, but after
one ride up Red’s Motherlode
chairlift and a powder filled
[ DESTINATION: RED MOUNTAIN |
PAGE 040
8/21/13 1:29 PM
-Targeted newsstand & special event
distribution
across the US)
8/26/13 6:32 PM
Destination:
crusher
$100
ORIGINAL CONTENT
I’m riding the Motherlode with
Dan on a hard-pack day, but
it’s clear we’re on one of the
world’s great chairlifts. The slow
triple ascends the north face of
6,807-foot Granite Mountain.
Interesting lines are visible
from flank to flank, but the
consistently steep fall-line shot
directly beneath the chair looks
like the ultimate line on a deep
Kootenay powder day. As we
creep along, Dan says the chair
needs to be slow to let your legs
recover after skiing the almost
3,000 feet of vertical below.
Until this season, Red Mountain
consisted of two peaks—
Granite, offering the majority of
the resort’s terrain, and Red, a
smaller 1,500-foot peak served
by a double chair. Of Red’s 88
named runs, 75 percent aren’t
groomed. It’s tree skiing at its
finest, and with so many acres,
even locals can’t find some of
the stashes twice. “We ski so
many more acres of this resort
than others of similar size,”
says vice president of business
development
and
former
general manager, Erik Kalacis.
“Of our 2,685 acres, there are
probably only 85 acres you
can’t ski.”
Our group skis off the backside
of Granite and throws on
skins for a quick hike up Grey
Mountain. We’re still inbounds
One of Canada’s highest
towns, Rossland is built into
the surrounding mountains.
Colorful, old mining homes line
descent, he traded in his day
ticket for a season pass.
| FREESKIER ]
DESTINATION.indd 40
ADVERTISING RATES:
-We take a deeper look at the stories behind
the movies premiered each fall
-Right on the heels of our annual Buyer’s
Guide the October issue is packed with
action that inspires our audience to ski
ISSUE DEPARTMENTS ROUND
OUT THE EDITORIAL CONTENT
-In Destinations, we take our readers along
with us as we explore some the world’s best
ski resorts and locations
-Our Gear Roundups department examines
the industry’s leading products with a
comprehensive look at emerging trends
in technology, safety and design
8/21/13 4:42 PM
Spread
Two-Page Spread
Back Cover
Full Page
$21,875
$17,350
$15,625
$9,750
CLOSING DATES:
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
OCTOBER ISSUE
SUPER SHOP RATES
SHOP
SPOTLIGHT
PHOTO: IAN COBLE
LOCATION: VALDEZ, AK
Located on Main St. in Breckenridge, CO, Slope
Style breathes new life into the retail options
available to shredders of the mountain town. To
fill what the owners saw as a lack of options, they
opened the 1,500-square-foot retail and tuning shop
in 2011 to offer the brands and products that people
wanted, but weren’t being offered. “We’re lucky to
be surrounded by the best parks in the nation,” says
co-owner Drew Van Gorder. “Breckenridge needed
a ski shop for the park scene.”
SKI SHOP
SPOTLIGHT
The store and website specialize in progressive
freeskiing brands such as Armada, Orage, Saga
and Full Tilt to name a few and carry all the hard
and soft goods you might need. Their full service
tune shop has a friendly and professional staff
that is great at helping everybody from the novice
looking for a quick tune to Bobby Brown swinging
through to get his new boards mounted up. Feet
hurt? Van Gorder and fellow owner Chris Krance
both have MasterFit certifications and are happy
to mold you a fresh pair of Intuition liners or tweak
your boots to get the best performance.
Shops are an essential part of skiing culture. A ton of
hoopla surrounds the latest and greatest gear every
season and none of us can wait to get our hands on
it. While the internet has put every product at our
fingertips, you can’t discount the opportunity to try
gear on while gaining insight from knowledgable shop
employees before making those tough choices. Here
are a few of our favorite places to do this.
In fall months, Slope Style sponsors movie premieres
in town to fuel the stoke and during events such as the
Dew Tour they host autograph sessions in the shop
with a laid back vibe to bring everybody together.
Next time you’re in Breck, swing through and say
hello or check them out online at slopestyle-ski.com.
Bryce Phillips, founder of evo, started selling gear as
a youngster to fund his skiing addiction. In 2001 the
scheme turned into a website and a vision of a different
kind of retailer that would bring artists and athletes
under one roof. In 2005, that retail space was born in
Seattle and now, in its 11th year, evo just moved into
a 25,500-square-foot facility, 50-percent larger than the
previous storefront.
Along with more space comes opportunity. “The new store
enables us to go way above and beyond what we ever
could before, creating a center for the ski and snowboard
community focused around art,” says Phillips. “Our goal
is to create a flexible space with a venue feel, allowing
us to host events and showcase local artists, inside and
outside of the store.” The new flagship store does just that
by blending an art gallery with a retail floor that stocks
hard and soft goods from too many manufacturers to
list, while Skullcandy keeps the vibe going with a styled
out sound system. A full-service tune shop is available
for whatever you might need and while your gear gets
worked on you can grab a bite to eat in one of the two
restaurants on-site. The once-struggling indoor skate park
underneath the space is currently being revamped and
evo plans to unveil it to the public in the near future.
3500 STONE WAY N.
SEATTLE, WA 98103
If you’re in the Seattle area, stop by the Fremont district
for a huge selection of gear with a side-serving of culture.
If not, check them out at evo.com.
[ SHOP SPOTLIGHT |
PG. 90
110 S. MAIN STREET, UNIT A
BRECKENRIDGE, CO 80424
evo.com
slopestyle-ski.com
evo
SlopeStyleSki
evogear
@slopestyle_ski
206-973-4470
970-547-4417
| FREESKIER ]
[ FREESKIER |
23_FREESKIER_SHOP.indd 90
11/12/12 10:50 AM
| SHOP SPOTLIGHT ]
PG. 91
23_FREESKIER_SHOP.indd 91
11/12/12 9:10 AM
[ FREESKIER ]
FREESKIER
SHOP DIRECTORY
PAGE 129 OF 140
SKIS.COM — THE ULTIMATE ONLINE SKI SHOP
1-800-SKIS-COM
SUPER SHOP DIRECTORY
PAGES
-The Super Shop Directory enables you to
highlight key differentiation stories
to our discerning FREESKIER reader
-FREESKIER’s staff will work with your
team to ensure that the text, photos
and gear speaks to our readers
MAGAZINE SHOP DIRECTORY
LISTING
-Each issue (6) of FREESKIER will include
a Super Shop Directory Listing
highlighting the shop’s pertinent
contact information.
FREESKIER MAGAZINE’S SUPER SHOP DIRECTORY
The ski industry lives and dies with the success of
retail shops. From the core brick and mortar shop
at the base of a mountain to the online retailers
supplying the masses with gear at the lowest prices
SHOP NAME
SHOP NAME
possible they all help us do what we love - go
skiing. The following are a list of shops across North
America that we recommend you look to first when
considering your next gear purchase.
SHOP NAME
SHOP NAME
SHOP NAME
Physical Address
Website Address
Hours of Operation
25 word description about
what separates this shop from
all others. Brands carried,
special events, team riders, or
special offers for our readers.
Physical Address
Website Address
Hours of Operation
Physical Address
Website Address
Hours of Operation
Physical Address
Website Address
Hours of Operation
Physical Address
Website Address
Hours of Operation
SHOP NAME
SHOP NAME
SHOP NAME
SHOP NAME
SHOP NAME
Physical Address
Website Address
Hours of Operation
SHOP NAME
Physical Address
Website Address
Hours of Operation
Physical Address
Website Address
Hours of Operation
SHOP NAME
Physical Address
Website Address
Hours of Operation
Physical Address
Website Address
Hours of Operation
SHOP NAME
Physical Address
Website Address
Hours of Operation
Physical Address
Website Address
Hours of Operation
SHOP NAME
Physical Address
Website Address
Hours of Operation
Physical Address
Website Address
Hours of Operation
SHOP NAME
SKIS.COM HAS BEEN IN THE SKIING
industry since 1990. Our company owns and
operates a number of retail stores and we have
been using the Internet as an extension of our retail shops since 1997, which equates to an amazing 15 years of experience on the Internet. Our
owner and company founder Steve Kopitz is an
avid skier with over 50 years of skiing experience
under his belt. When he was a child he dreamt
of owning a ski shop and Skis.com is the online
expansion of his dream realized. Our goal isn’t to
just sell you ski gear, it’s to make you love your ski
gear and give you a shopping experience that is
better than one you would receive in a store.
At Skis.com, we work hard to make our site the
Physical Address
Website Address
Hours of Operation
most comprehensive and helpful skiing website on
the Internet. Our site doesn’t just sell you products,
we give you information. Skis.com is filled with
articles, blogs, guides, and videos relating to skiing equipment and apparel for you to use at your
disposal. We also provide you with an immense
amount of site filtering to make the purchasing
process easier for you. We also have thousands
of “first-hand” video reviews from individuals who
have actually used the product.
It is this innovative vision, along with dedicated
hard work, that has allowed us to receive one of
the Internet’s most distinct honors, being named
to Internet Retailer magazine’s Hot 100 websites
for 2009. Widely viewed as the pinnacle of e-
commerce industry magazines, Internet Retailer
selected Skis.com as one of only seven websites
for its sporting goods category. In 2011 we joined
the ranks of one of the Internet Retailer top 500
websites online.
Here at Skis.com we take after our owner. We
love what we sell and we want you to love it as
much as we do. That’s why every person who is
employed here is involved in the sports we sell in
one way or another. This way we can offer you
the best product knowledge along with the best
products. Whether you are looking for alpine skis,
powder skis, twins, boots or bindings, you will be
certain to find it here. This is why Skis.com is the
web’s Ultimate Online Ski Shop!
-Super Shop online directory featured on
freeskier.com with links directly to your
shop’s website providing our audience
with direct access to your shop.
BRANDS CARRIED
LINE, ARMADA, K2, ROSSIGNOL, ATOMIC, SALOMON, VOLKL, ICELANTIC, FACTION, NORDICA, SCOTT, OAKLEY, FULL TILT,
ELECTRIC, MARKER, GIRO, POC, TECNICA, LANGE, THE NORTH FACE, ORAGE, SKULLCANDY
[ FREESKIER ]
SHOP GUIDE_DEC.indd 129
ONLINE SHOP DIRECTORY
INCLUSION
10/17/11 5:00 PM
SUPER SHOP DIRECTORY RATES:
- Two-Page Super Shop Directory Feature
- Magazine Shop Directory Listing
- Online Shop Directory Listing
$17,350
- One-Page Super Shop Directory Feature
$9,750
$2,500
CLOSING DATES:
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
NOVEMBER ISSUE
RESORT GUIDE
the
2014
NOVEMBER ISSUE
RESORT
GUIDE
RESORT GUIDE
The November issue features the best of ski resort stories, resort travel pieces
and our highly anticipated annual FREESKIER Resort Rankings. We call out the
best overall resorts, top resorts for powder, top resorts for parks and of course
top resorts for après. This issue hits subscribers’ mailboxes and newsstands just
in time for fall season pass sales and opening days.
THE RESORT DIRECTORY
DISPLAY UNTIL: NOVEMBER 19, 2013
NOVEMBER 2013
S: SAMMY CARLSON
T: SWITCH 900 BLUNT
P: ASHLEY BARKER
L: WHISTLER BACKCOUNTRY, BC
freeskier.com
COVER_B_FINAL.indd 1
9/18/13 4:36 PM
In each resort category we dedicate the majority of the editorial to the handful
of resorts that earned our coveted “Editors’ Pick” honors. And since not all of our
favorite resorts can be showcased in this manner, we also offer Resort Directory
spreads enabling your resort to highlight its key attributes to the FREESKIER
reader.
NOVEMBER ISSUE
AD RATES
2014
Resort
Guide
S: NATHAN HADLEY
L: BLACKCOMB, BC
P: ERIC BERGER
ORIGINAL CONTENT
we love about these ski
resorts. We made these
lists by trying to answer
the questions our friends
ask us: I have a week of
vacation, where should I
go? I want to ski a badass
park, where should I go? I
want to stop at the end of
an epic t-to-b run and have
a delicious drink, where
Another change is that
should I go? I just got fired
we’ve dropped the stats
from my job and I want to
from this issue. If you read
about someplace you want move to a ski town for a
to visit, go to freeskier.com/ year (and maybe stay for
With that in mind, we
resorts and all the necessary twenty), where should I go?
refined the categories of
information—vertical feet,
the Freeskier rankings this
Our answers are spread
average snowfall (all the
year instead of swapping
out over the next 17 pages.
resorts are above average,
a couple of numbers and
If you don’t find what you
calling it good. Who got the we guarantee it!), fresh
were looking for, may we
most powder? That’s so last snow, GPS coordinates,
year. Instead, we think you’ll twitter and web address—is suggest you start with a
stack of pancakes and then
there and up to date. Or, as
find utility in knowing the
just point your skis downhill.
they say on the interwebs,
best place to go on a pow
The answer has to be down
day as well as the best place SEARCHBAR.
there somewhere.
to find some fluffy goodness
The point is this: here’s
if you’re getting out there a
–Nate Abbott, Senior Editor
couple days after the storm. what we’ve seen and what
Ski resorts change at a
pace closer to glacial
than weedlike. As one of
our editors said while we
debated the best spots for
steep skiing, “Was there an
earthquake? No. So why
change the list?” Yet each
year the small changes add
up, a new lift here, a new
partnership there and a
resort makes a leap up in
our rankings.
When it comes to
experiences, living in a ski
town for a season is a far cry
from one sunny afternoon
on a deck or a late-night
dance-off under the black
lights. We split them up so
you can find what you’re
looking for.
[ RESORT GUIDE |
PAGE 072
| FREESKIER ]
[ FREESKIER |
RESORT GUIDE_V3.indd 72
G
Best of the Best
Snow
Parks
Towns
Steeps
Deets
The East
The In-Between
Gettin’ Up
Gettin’ There
9/19/13 1:42 AM
E
A
R
LAYERING
Gremlin Insulator Hoody // $160
This insulated option from
Armada is packed with 60 grams
of PrimaLoft insulation to keep
the warmth in, and features YKK
zippers to keep the moisture out.
An adjustable lower hem allows
you to customize the fit, while
inner-pocket adjustments keep
your hands out of the cold.
PHOTO: KERI BASCETTA
MOuntain Hardwear
Ghost Whisperer Hooded
Down Jacket // $320
Pg.
PAGE 073
9/19/13 1:48 AM
in a gesture of solidarity, and
down the hatch they went.
Banff, AB
The trifecta of ski resorts
around Banff are known as
the “Big 3,” and a convenient
shuttle service runs from
various points in town to each
of them. We’re not talking
run-down school bus shuttles
either, but rather plush motor
coaches. The closest resort is
Mt. Norquay, which boasts a
town hill kind of feel and sits
just on the other side of the
highway, about five minutes
outside of city limits. Norquay
offers night skiing on Fridays
and Saturdays as well as
outside-the-box events like
Chairlifts of Love, chairlift
speed-dating for those who
can’t seem to pull themselves
away from the hill long enough
to have a conversation with
somebody of the opposite sex.
Don’t worry, we understand
the addiction.
WITH SKI TERRAIN TO MATCH THE SCENERY, YOU’LL BE
HAPPY WHEN YOUR CAMERA BATTERY FINALLY DIES.
WORDS: DAMIAN QUIGLEY
Sunshine Village is the second
closest resort to Banff, about
25 minutes southwest of town.
We hopped a shuttle there for
our first taste of the terrain
Banff had to offer. A quick
gondola ride out of the resort
parking lot takes you up to one
of two base areas. From there,
you can access the three
mountains that comprise the
ski area.
P: RYAN CREARY
Oakley
ScOtt
tHe nOrtH Face
This women’s softshell is comfortable, practical and
stylish. The Gore Windstopper fabric is DWR coated
for protection from the elements and has a generous
amount of stretch to keep you agile. In addition, a lowprofile hood adds protection without bulk for a jacket
that can be used as a midlayer or outer layer.
This lightweight midlayer features 60 grams of
PrimaLoft insulation in the body, combined with
Polartec Power Stretch material in the arms and
hood for added mobility and breathability. It’s got a
DWR coating as well as Lycra openings in the cuffs
and hood to help keep you dry.
The North Face took this versatile layering piece and
upped the ante by making it reversible, allowing you
to go flannel side down and expose a DWR shell for
protection from the elements. It’s a great outer layer
during the spring or fall, and 40 grams of Heatseeker
insulation will keep you warm all winter long.
PAGE 090
Pg.
| RESORT GUIDE ]
A lightweight down
jacket is essential
for anyone who
frequents the
backcountry. At
less than eight
ounces, the Ghost
Whisperer won’t
weigh you down
and also won’t
easily succumb to
moisture thanks
to Mountain
Hardwear’s
Q.Shield, water
repellent down.
When things warm
up, simply fold the
jacket into its own
pocket for easy
storage.
Lutsen WS // $260
074
076
078
Pg. 080
Pg. 082
Pg. 083
Pg. 084
Pg. 085
Pg. 086
Pg. 088
Pg.
RESORT GUIDE_V3.indd 73
Destination:
arMada
distribution
across the US)
Decoder // $190
Fort Point Flannel // $99
[ GEAR |
The closest major city to Banff
is Calgary, about 80 miles to the
east, in South Central Alberta.
From there, you can hop on
a bus or rent a car for the
90-minute drive that winds from
the plains into the Canadian
Rockies before you find yourself
in the shadow of Cascade
Mountain, a rocky pyramid that
looms over Banff at a height of
almost 10,000 feet and provides
the quintessential mountain
town view for residents and
visitors alike.
Banff Avenue is the main drag,
and as my friend Reily and I
pulled into town last January,
we found our accommodations,
the Fox Hotel and Suites, right
there among many other options
that range from mediocre to
magnificent. A very nice young
9/18/13 11:55 AM
lady with a thick Australian accent
got us checked in. While it seems
that many American skiers have
yet to discover Banff, we quickly
came to find that the Aussies
have been in the know for a while.
Most of the bars and
restaurants in Banff lie within
a few blocks of each other.
We headed downtown our
first night and bellied up to the
bar at the Elk and Oarsman, a
second-floor pub on the main
drag. As we chowed down
some delicious elk burgers,
the bartender advised us on
some of the spots in town: St.
James’ Gate (a.k.a. The Gate)
for a good pub scene with
live music; the Devil’s Gap,
where the younger locals go
to get loose once they’re done
serving the tourists; and The
[ DESTINATION: BANFF |
PAGE 036
| FREESKIER ]
GEAR.indd 90
Alberta doesn’t always
get the recognition it
deserves—a surprising
notion given what lies within
its borders. Tucked away
in the southwest corner of
the Canadian province is
Banff National Park and the
town of Banff itself. The
park holds claim to one of
the most astounding natural
settings you’ll ever come
across and the town, rivaling
its neighbors to the west, is
one that can accommodate
skiers of any type, budget or
personality. It’s a no-bullshit
destination where residents
will welcome you with open
arms, leaving you wondering
why you haven’t made it
there before and when you
might be coming back.
Dancing Sasquatch or Aurora
nightclubs if you’re into the
club scene. He also mentioned
the Pump and Tap, a British
football bar in the basement
of a slightly odd indoor mall of
sorts, where one could surely
find some salty residents and a
good time.
We settled up and were just
about to head out when the
bartender set two shots of
Jäger in front of us. Not my
first choice in spirits, but the
small glasses of syrupy black
liquid represented two things:
the welcoming nature of the
people in this town and that
while it may not be listed
on any official documents,
Jäger is most definitely the
official drink around there. The
barkeep raised his own glass
We headed toward Lookout
Mountain, and after a few
warm-up laps, made it to
the top, and the entrance
to Delirium Dive, one of two
zones at the resort where
you find a steel gate at the
entrance (the other is Wild
West on Goat’s Eye Mountain).
The self-locking entry points
are secured by Backcountry
Access sensors that only
unlock once they detect the
ping from your transceiver,
which is required along with a
shovel and probe.
As we approached the
access gate, three confused
Frenchmen were pulling on
the handle and looking unsure
as to why it wouldn’t open.
A ski patroller asked them to
step aside—apparently we
looked like we knew what
we were doing. I bellied up
to the gate, and the red X
changed to a green circle,
unlocking the latch. Maybe the
Frenchmen were well versed in
backcountry safety but not the
gate protocol, or maybe they
were clueless. Either way, it’s
a great system that many ski
areas could benefit from.
RANKING THE BEST
DESTINATIONS IN NORTH
AMERICA
-This issue is dedicated to skiing that we can
all do, whether we live in the Midwest
or Whistler
-
From parks to peaks to powder, we
show our readers where to go no matter
what they’re looking for in a resort
-
Inspiring, resort-based trip stories with
skiing’s biggest icons round out the
editorial features
| FREESKIER ]
DESTINATION.indd 36
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CLOSING DATES:
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
NOVEMBER ISSUE
RESORT DIRECTORY RATES
RESORT
DIRECTORY
MOUNT SNOW, VT
TIPS BY
DEVIN LOGAN
Located off Route 100 in Southern Vermont, Mount
Snow is a favorite destination of skiers living in New
England and beyond. Its central location, just two
and a half hours from Boston and less than two from
Albany, makes it an easy weekend trip for friends
and families around the region to get their snowsliding fix. The 2011/2012 season saw many
capital improvements around the resort, including
the new Bluebird Express–a high-speed detachable
six-person bubble lift that keeps you comfortable
as it whisks you to the summit–and improvements
continue this year.
On the hill, the resort has all types of terrain and is
divided into four areas. The main face is made up of a
combination of green and blue runs. Sunbrook, a southfacing basin will provide you with mostly intermediate
entertainment and you can look to the North Face for
advanced runs like Ripcord and Challenger. Every
zone also includes hand cut glades but you’ll have to
suss them out as they don’t appear on the trail map
and are not patrolled.
The fourth and probably best-known area is Carinthia,
a 100-acre terrain park filled with every feature you
can imagine. Carinthia is comprised of a whole
mountain face that used to be a neighboring resort
until Mount Snow acquired it in in 1986 and its
development shows Mount Snow’s commitment to
freeriding. It has 2 pipes and 10 parks with hits that
range from small to extra large. The high-caliber
Superpipe and Inferno terrain park played host to
the only East Coast Winter X games in 2000/2001
and have done nothing but improve since then.
In fact, the superpipe is actually cut by X Games
medalist Jason Evans so you can be sure it’s done
carefully and precisely. Access to most of the park
from the Nitro Express high-speed quad and Heavy
Metal double lift ensure that only your tired legs will
hold you back from more laps. Look for new, one-ofa-kind features to be rolled out this year as Carinthia
continues to stay among the best parks in the East.
Off the hill, Go Fish, a new sushi joint at the
base, will be serving up fresh sushi rolls and
other Japanese fare. If sushi isn’t your thing,
you can dip into 1900’ Burger for hand-pattied
Angus burgers with thick milkshakes or a classic
American beer to wash them down. Domestic
brews not your thing? Hit up the Station Tap Room
for 20 rotating taps pouring small-batch brews
from mostly New England-based microbreweries.
Included are two Mount Snow exclusives from
Northshire Brewery and Harpoon. If local flavor
is what you really want, head just down the road
to the Dover Bar and Grill, affectionately known
as the D-Bag, for some suds and surly locals.
After that tour you’ll surely need a place to stay,
so check into the recently renovated Snow Lake
Lodge for affordable rates and a short, hungover
walk to the lifts.
ON-HILL TIPS
OFF-HILL TIPS
When you get powder, the best place to shred is the
North Face. You have to get up there early though or
else you’ll be looking for late day powder in tree runs.
mountsnow.com
MountSnowVermont
RESORT DIRECTORY PAGES
The best place for lunch at Mount Snow is Tony’s Pizza,
but if you’re trying to find some après, Cuzzins is the
spot. For dinner and a game of pool, the best place to
go is Dover Forge.
@MountSnow
[ RESORT DIRECTORY |
PG. 098
CARINTHIA, A 100-ACRE TERRAIN PARK FILLED WITH EVERY FEATURE YOU CAN IMAGINE.
mountsnow
| FREESKIER ]
20_FREESKIER_RESORT DIRECTORY.indd 98
[ FREESKIER |
9/12/12 2:12 PM
| RESORT DIRECTORY ]
20_FREESKIER_RESORT DIRECTORY.indd 99
PG. 099
9/12/12 2:12 PM
-
The Resort Directory enables resorts
to highlight key differentiation stories to
our discerning FREESKIER reader
to ensure that the text, photos and story
speak to our readers
ONLINE POWDER FINDER
INCLUSION
-The freeskier.com Resort Powder Finder
is the industry leader in forecasting and
promoting upcoming powder days. When
your region is anticipating more than 6
inches of powder, we will feature your resort
in the Powder Finder.
POWDER FINDER
E-NEWSLETTER FEATURE
-
Participation in the FREESKIER Resort
Directory includes a featured inclusion in
one Powder Finder e-newsletter, sent on
Wednesdays to more than 50,000
subscribers throughout the winter months.
RESORT DIRECTORY RATES:
- Two-Page Resort Directory Feature
- Inclusion in online Powder Finder
- Powder Finder E-Newsletter Feature
$17,350
- One-Page Resort Directory Feature
$9,750
$2,500
CLOSING DATES:
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
DECEMBER ISSUE
BACKCOUNTRY EDITION
BACKCOUNTRY
ISSUE
PARKER
WHITE
SKIING’S NEW
DECEMBER ISSUE
BACKCOUNTRY EDITION
ANTI-HERO
COULOIR ME BAD
STRAIGHT CHUTING FROM
COLORADO TO NORWAY
COWBOYS &
KICKERS
IN THE WYOMING
BACKCOUNTRY
+
PACK UP TO
GET DOWN
THE
THE GEAR
GEAR FOR
FOR YOUR
YOUR
NEXT
NEXT MISSION
MISSION
PRO TIPS
HOW
HOW TO
TO SKIN,
SKIN,
PICK
PICK YOUR
YOUR LINE
LINE
AND
AND MORE
MORE
OUR GUIDE
NORTH AMERICA’S
DISPLAY UNTIL: DECEMBER 17, 2013
DECEMBER 2013
NORTH AMERICA’S
HIGHWAY
HIGHWAY PASSES
PASSES
S: THOMAS HLAWITSCHKA
P: PALLY LEARMOND_LOS
L: EAGLE PASS, BC
FREESKIER.COM
COVER_B.indd 1
10/16/13 7:32 PM
With more than 75% of our audience skiing the backcountry, and even more
aspiring to leave the gates for the first time, it’s no surprise that they look to
FREESKIER as their primary resource. And while our readers already receive
backcountry beta in all issues of FREESKIER, we wanted to give them more.
FREESKIER’s Backcountry Edition answers the call.
THE BACKCOUNTRY GEAR DIRECTORY
In each backcountry specific product category we dedicate the majority of
the editorial to the handful of products that earned our coveted “Editors’
Pick” honors. And since not all of our favorite products can be showcased in
this manner, we also offer Backcountry Gear Directory pages, enabling your
company to highlight its key products to the FREESKIER reader.
DECEMBER ISSUE
AD RATES
page106
|NORWAY
Night Moves
Sea to Sky Couloirs in Norway’s Northern Reaches
WORDS: KiM HAvell PHOTOS: GABe ROGel
ORIGINAL CONTENT
Like stripes on a zebra, long, distinct
and aesthetic couloirs lined the entire
west-facing peninsula in front of us.
Captain Stein measured it—a three
nautical mile long fantasy lineup just
begging to be skied. We were between
Lilliehöökfjorden and Möllerfjorden in a
peninsula called Kong Haakons Halvøy,
and the massif had us questioning our
plans to go farther north.
An archipelago in the Arctic Ocean, Svalbard
makes up the northernmost part of Norway, resting
halfway between the country’s mainland and
the North Pole, 600 miles away. On May 26, our
11-member team arrived in the small coal-mining
town of Longyearbyen on the island of Spitsbergen.
The other unpopulated islands are covered in snow,
tundra, permafrost and crumbling rock. It’s a land of
midnight summer sun and endless winter darkness.
After 24 hours of flying across the globe, our restless
crew was eager to get skiing in the Arctic Circle.
page 107
NORWAY.indd 106
10/16/13 12:24 AM
distribution
across the US)
|NORWAY
NORWAY.indd 107
G
10/16/13 12:24 AM
E
A
R
P: BEYER
LAYERING
arMada
Gremlin Insulator Hoody // $160
This insulated option from
Armada is packed with 60 grams
of PrimaLoft insulation to keep
the warmth in, and features YKK
zippers to keep the moisture out.
An adjustable lower hem allows
you to customize the fit, while
inner-pocket adjustments keep
your hands out of the cold.
PHOTO: KERI BASCETTA
MOuntain Hardwear
Ghost Whisperer Hooded
Down Jacket // $320
A lightweight down
jacket is essential
for anyone who
frequents the
backcountry. At
less than eight
ounces, the Ghost
Whisperer won’t
weigh you down
and also won’t
easily succumb to
moisture thanks
to Mountain
Hardwear’s
Q.Shield, water
repellent down.
When things warm
up, simply fold the
jacket into its own
pocket for easy
storage.
1. Keep these factors in mind as you survey a zone:
location, recent history of precipitation, wind speed and
direction, tree density, changing slope angle, blind areas,
and landmarks.
2. Existing snow conditions ultimately determine what
you’re going to ski or whether you’re going to ski at all. If
there’s any doubt that a line is safe, don’t let other people
or your desire to ski the line influence your decision.
3. Consider your energy level. Take inventory of your
body and mind, and be realistic with your goals.
4. Know before you go. There’s no surefire way to know
an avalanche won’t happen but you should check your
local avalanche forecast site. Don’t just look at the
warning level, read what others have observed.
P: JORGENSON_PBP
PeP
Fujas
on How to select
Pep Fujas is a creative
person, and it shows in his
skiing. He has a knack for
finding interesting lines,
which he does under the
pressure of the camera
on a regular basis. “Pep has the ability to visualize the task at hand
and is very good at making that visualization a reality,” says friend
and ski partner Andy Mahre. “To have creativity like Pep’s requires
confidence, strength and a lot of time in the mountains.” Pep admits
choosing a line in Alaska is far different from choosing a line at your
local ski hill, but he always draws on the tips below.
Your line
PAGE 118
9. Make critical observations about
the snow and your environment
which are both constantly changing.
Pay attention to fluctuating temps,
wind and clouds. These factors will
determine if you need to bail off a
line or just hold tight and wait out the
weather. Always have a backup plan.
[ TIPS |
ScOtt
tHe nOrtH Face
This women’s softshell is comfortable, practical and
stylish. The Gore Windstopper fabric is DWR coated
for protection from the elements and has a generous
amount of stretch to keep you agile. In addition, a lowprofile hood adds protection without bulk for a jacket
that can be used as a midlayer or outer layer.
This lightweight midlayer features 60 grams of
PrimaLoft insulation in the body, combined with
Polartec Power Stretch material in the arms and
hood for added mobility and breathability. It’s got a
DWR coating as well as Lycra openings in the cuffs
and hood to help keep you dry.
The North Face took this versatile layering piece and
upped the ante by making it reversible, allowing you
to go flannel side down and expose a DWR shell for
protection from the elements. It’s a great outer layer
during the spring or fall, and 40 grams of Heatseeker
insulation will keep you warm all winter long.
PAGE 090
| FREESKIER ]
LEARN FROM A PRO.indd 118
Oakley
Lutsen WS // $260
10/16/13 9:09 AM
-From human-powered ascents, to remote
sled accessible zones, this issue fuels the
stoke to explore every mountain possible
-Top pros share advice from the field and
take us along with them on some of their
best backcountry adventures.
8. Reduce the role that sluff will play
in your line by paying attention to
slope angles and estimating where
and how fast the snow will slide.
Wherever you make a turn, the snow
is going to move. Decide whether
or not to make an aggressive turn
knowing that if you turn your skis too
far sideways, you might lose your
bearings in the white room.
5. Wind can create better pockets of snow, but it can
also create hazards like cornices and wind slabs. Ski cut
10. Visualize. Make note of
wind-affected slopes. The snow will always be better
landmarks like trees and rocks
where the wind hasn’t disturbed it.
that will help you navigate your
6. Choose a line to mitigate avalanche danger. Embrace the way down. If you’re hiking, keep
mellowness and find some small features to play on. Learn checking your landmarks and
planning your turns around them.
pow butters and ride switch. Have your friend hold your
poles, drag your hands and slash a big turn for Instagram. After you’ve picked your line,
pause, close your eyes and feel
yourself skiing. But remember,
7. If you go for a highly featured, steep pitch, make sure
from straight on everything looks
you have a good run out and locate a bench or island of
2-dimensional. Once you’re skiing,
safety. Speed is your friend. Stay away from rollovers,
the features really come to life.
make a couple of overhead turns and pin it out of there.
100% OF THIS ISSUE’S
CONTENT IS DEDICATED TO
BACKCOUNTRY SKIING
Decoder // $190
Fort Point Flannel // $99
[ GEAR |
-In How To, we educate our readers on
how to get the most of a backcountry
skiing experience
| FREESKIER ]
GEAR.indd 90
ADVERTISING RATES:
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Back Cover
Full Page
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CLOSING DATES:
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
DECEMBER ISSUE
BACKCOUNTRY GEAR DIRECTORY
PACK
LIKE
YOU
MEAN
IT.
OAKLEY
OAKLEY.COM
THE
RIGHT
GEAR
FOR
THE
JOB
8.
Transcending performance innovations into solutions
for everyday application is the standard by which Oakley
operates. By serving the demands of professional
athletes, they create innovations that serve all. Striving
to redefine the limits of ever-evolving possibility,
Oakley’s heritage is never ignored. They utilize modern
design cues that bridge sophistication and refinement,
while solving problems in unexpected ways. Oakley’s
offering for Fall 2013 is the most absolute collection of
modern utility that blends performance and style. A true
creation of products of indisputable quality that set a
new standard in people’s lives by wrapping science with
art. Inventions that are built to move, built to protect.
7.
5.
For some skiers, the
answer reflects a
complex decisionmaking process that
only makes sense to
them. For others, it is
less an answer than
the result of what was
closest to their pack
as they rushed out the
door before dawn, dazed
and foggy-eyed from an
après session that raged
into the wee hours. To
shed light on what gear
should make your cut
on different backcountry
adventures, we asked
four pros to share some
of their obvious and less
obvious essentials. The
lists aren’t intended to
be comprehensive. For
instance, all four carry
a beacon, shovel and
probe, but we didn’t
include those in every
breakdown. But their
choices are backed by
years of trial and error,
which means you can
stress less about what’s
in your pack and focus
on the snow.
SETH MORRISON SIGNATURE
SERIES AIRBRAKE
$ 270
Risk Taker with Blue Iridium / 2nd Lens H.I. Persimmon
FEATURES
Switchlock™ Technology for fast and easy lens interchangeability
Rigid exoskeleton frame reduces distortion with enhanced protection
Flexible face plate and triple layer face foam offers plush comfort
Helmet-compatible O Matter™ outrigger strap attachments
Dual-vented lenses with F3™ anti-fog coating
Includes two lens tints and case
OAKLEY
OAKLEYACTION
Words: Devon o’neil Photos: nate abbott
There’s only so much
room in a backpack
or on a snowmobile
or in a duffel bag on
the back of a donkey
traveling through a
remote mountain
range. You can’t bring
everything when you
go backcountry skiing,
even though Murphy’s
Law guarantees you will
immediately need the
one thing you decide to
leave at home. So how
do you choose what
gear to bring and what
to forgo?
OAKLEY
3.
BACKCOUTNTRY GEAR
DIRECTORY PAGES
4.
BC DAY TRIP
-
Backcountry Edition Gear Pages enable
you to highlight 3 key product stories
to our discerning FREESKIER reader
-FREESKIER’s staff will work with your
team to ensure that the text, photos
and gear speaks to our audience
Rachael BuRks
PRo skieR
salt lake city, ut
1. ADVENTURE
MEDICAL KIT
ULTRALIGHT/
WATERTIGHT .5.
A minimalist kit with
supplies to treat
common injuries, this
$17 lifesaver is an
essential component
for backcountry travel.
Worried about space?
Ditch the camera.
2. SMITH I/OS
GOGGLES.
Not only does
Burks bring an extra
pair of Smith’s top
interchangeable-lens
goggle, she brings an
extra lens. “I always
bring a clear lens in
case I need to get out of
somewhere in the dark,”
she says.
3. DYNASTAR
CHAM W 107.
There’s a reason Burks
uses these boards for
90 percent of her ski
days. “They’re much
lighter than your typical
fast-charging Dynastar,
but they still uphold
that integrity,” she says.
“They rip.”
4. PEAK PERFORMANCE
HELI REGULATE
JACKET.
It traps heat, has an
ample-sized hood for
windy ridges and is built
to breathe. (Burks also
brings an extra Peak
Performance puffy just
in case.)
5. BLACK DIAMOND
COSMO HEADLAMP.
Speaking of the dark,
a good headlamp can
turn a seven-hour exit
into a one-hour exit. The
Cosmo has a 70-lumen
beam and weighs only
3.2 ounces.
PAGE 120. FREESKIER.COM
BELTLINE PRO JACKET
$ 600
Seth Morrison Pro Rider Series
BELTLINE PRO PANT
$ 460
FEATURES
3L Gore-Tex® Pro / fully taped
O2 breathable collar
Lens pocket with microclear 2.0™ goggle wipe
Recco
Tank track stitching
FEATURES
Tank skin reinforced lower leg patches
Recco
Snap storm skirt connection
PG. 184
GEAR_V2_BL.indd 120
10/21/13 2:08 PM
BRAND DIRECTORY_2/2.indd 184
8/1/13 2:13 PM
ONLINE BUYER’S GUIDE
INCLUSION
-The FREESKIER Online Buyer’s Guide is the
industry leader in digital gear reviews, and
the most trafficked section of the
FREESKIER website
-Online retailer links allow readers (your
consumers) direct access to the point of sale
VIDEO PRODUCT REVIEW
INCLUSION
- We will produce video product reviews of
your Backcountry Gear Directory products.
These videos will be showcased on
FREESKIER’s Online Buyer’s Guide, our iPad
edition Buyer’s Guide, and our YouTube page
BACKCOUNTRY GEAR DIRECTORY RATES:
- One-Page Brand Directory Feature
- Inclusion in Online Buyer’s Guide
$9,750
$5,000
CLOSING DATES:
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
JANUARY ISSUE
PHOTO ANNUAL
Photo
S: JOHNNIE PAXsON, gus kENwOrtHy & JOssI wElls P: NAtE ABBOtt L: Mt. BACHElOr, Or
AnnuAl
FREESKIER.COM
JANUARY ISSUE
PHOTO ANNUAL & HOLIDAY GIFT GUIDE
As fall turns to winter and the season reaches full stride, we deliver the
ultimate stoke issue to our readers right when it counts. The best photos of
the year inspire our readers to get out and do more.
THE HOLIDAY GIFT GUIDE
While we call out some of our top holiday wishes in the Holiday Gift Guide
section, we also offer advertorial placements, enabling your company to
highlight your key products to the FREESKIER audience during the holiday
shopping season.
JANUARY 2014
DISPLAY UNTIL JANUARY 14, 2014
COVER_001B.indd 1
11/14/13 11:06 AM
JANUARY ISSUE
AD RATES
YEAR AFTER YEAR,
THE CLICHÉS THAT
TRY TO DESCRIBE SKI
PHOTOGRAPHY MATCH
THE CLICK-CLACK OF
ORIGINAL CONTENT
MOTOR DRIVES. THIS
S: TOBI TRITSCHER P: PALLY LEARMOND_LOS L: EAGLE PASS HELISKIING, BC
11/13/13 11:31 AM
in a gesture of solidarity, and
down the hatch they went.
Banff, AB
PHOTO WELL_SNOW.indd 55
11/13/13 11:31 AM
GLOVES
GLOVES
SNOWFARI GLOVE
The trifecta of ski resorts
around Banff are known as
the “Big 3,” and a convenient
shuttle service runs from
various points in town to each
of them. We’re not talking
run-down school bus shuttles
either, but rather plush motor
coaches. The closest resort is
Mt. Norquay, which boasts a
town hill kind of feel and sits
just on the other side of the
highway, about five minutes
outside of city limits. Norquay
offers night skiing on Fridays
and Saturdays as well as
outside-the-box events like
Chairlifts of Love, chairlift
speed-dating for those who
can’t seem to pull themselves
away from the hill long enough
to have a conversation with
somebody of the opposite sex.
Don’t worry, we understand
the addiction.
WITH SKI TERRAIN TO MATCH THE SCENERY, YOU’LL BE
HAPPY WHEN YOUR CAMERA BATTERY FINALLY DIES.
WORDS: DAMIAN QUIGLEY
SCOTT
P: RYAN CREARY
The closest major city to Banff
is Calgary, about 80 miles to the
east, in South Central Alberta.
From there, you can hop on
a bus or rent a car for the
90-minute drive that winds from
the plains into the Canadian
Rockies before you find yourself
in the shadow of Cascade
Mountain, a rocky pyramid that
looms over Banff at a height of
almost 10,000 feet and provides
the quintessential mountain
town view for residents and
visitors alike.
Banff Avenue is the main drag,
and as my friend Reily and I
pulled into town last January,
we found our accommodations,
the Fox Hotel and Suites, right
there among many other options
that range from mediocre to
magnificent. A very nice young
lady with a thick Australian accent
got us checked in. While it seems
that many American skiers have
yet to discover Banff, we quickly
came to find that the Aussies
have been in the know for a while.
Most of the bars and
restaurants in Banff lie within
a few blocks of each other.
We headed downtown our
first night and bellied up to the
bar at the Elk and Oarsman, a
second-floor pub on the main
drag. As we chowed down
some delicious elk burgers,
the bartender advised us on
some of the spots in town: St.
James’ Gate (a.k.a. The Gate)
for a good pub scene with
live music; the Devil’s Gap,
where the younger locals go
to get loose once they’re done
serving the tourists; and The
[ DESTINATION: BANFF |
PAGE 036
Dancing Sasquatch or Aurora
nightclubs if you’re into the
club scene. He also mentioned
the Pump and Tap, a British
football bar in the basement
of a slightly odd indoor mall of
sorts, where one could surely
find some salty residents and a
good time.
Text your friends without removing your gloves.
CONS
Not suitable for ultra cold conditions.
AX-30 THE JAM
We settled up and were just
about to head out when the
bartender set two shots of
Jäger in front of us. Not my
first choice in spirits, but the
small glasses of syrupy black
liquid represented two things:
the welcoming nature of the
people in this town and that
while it may not be listed
on any official documents,
Jäger is most definitely the
official drink around there. The
barkeep raised his own glass
11/13/13 6:03 PM
60
PROS
The charcoal and bamboo liner
resists bacteria, helping to
prevent stinky gloves.
CONS
You may crave a bit more
insulation on the coldest of days.
distribution
across the US)
THE PHOTO ANNUAL IS
ALWAYS A FAVORITE
-This issue is filled with photos that provide
inspiration through technique, action,
location and aspiration
-We take the issue a step further with
editorial columns intended to help our
readers do more with their own photos
-The Photo Annual is the issue most likely to
see the highest pass along readership
TRACER MITT
DAKINE
$
30
Thanks to high-loft synthetic insulation and a fleece
lining, your hands stay warm and cozy inside the Tracer
mitt. On the palm, you’ll find synthetic suede and
silicone grip, ensuring you won’t miss your grab ever
again (you wish). Plus, at $30, you’re stoked. Craving
ultratech? Look elsewhere.
SETH MORRISON PRO
HESTRA
$
PROS
This mitt screams, “I love to party.”
CONS
No means of securing the cuff tightly around your wrist.
185
Family owned and operated for 77 years,
Hestra imbues its products with superb
craftsmanship and the Seth Morrison Pro
is among the highest quality pieces in
the collection. It features Hestra’s highly
waterproof/breathable Czone membrane,
Thermolite insulation, top-notch leather, hefty
knuckle padding, zip closure and handcuffs
for retention. And with all this, it’s no wonder
Seth Morrison’s name is on it.
PROS
CONS
Quality glove meets demands of the most
aggressive skiers.
Not everybody can pull off the race-y
look like Seth.
PAGE 144
| FREESKIER ]
DESTINATION.indd 36
$
SWANY
It’s not quite a pipe glove; it’s
not quite a cold-weather glove.
Swany’s AX-30 The Jam falls
happily in between. The glove
features a soft charcoal and
bamboo lining for insulation,
a Hipora insert ensuring
waterproofness and breathability,
a printed softshell, and a
synthetic-suede palm with silicon
texturing. A hook and loop tab
keeps the snow out.
We headed toward Lookout
Mountain, and after a few
warm-up laps, made it to
the top, and the entrance
to Delirium Dive, one of two
zones at the resort where
you find a steel gate at the
entrance (the other is Wild
West on Goat’s Eye Mountain).
The self-locking entry points
are secured by Backcountry
Access sensors that only
unlock once they detect the
ping from your transceiver,
which is required along with a
shovel and probe.
As we approached the
access gate, three confused
Frenchmen were pulling on
the handle and looking unsure
as to why it wouldn’t open.
A ski patroller asked them to
step aside—apparently we
looked like we knew what
we were doing. I bellied up
to the gate, and the red X
changed to a green circle,
unlocking the latch. Maybe the
Frenchmen were well versed in
backcountry safety but not the
gate protocol, or maybe they
were clueless. Either way, it’s
a great system that many ski
areas could benefit from.
45
PROS
Sunshine Village is the second
closest resort to Banff, about
25 minutes southwest of town.
We hopped a shuttle there for
our first taste of the terrain
Banff had to offer. A quick
gondola ride out of the resort
parking lot takes you up to one
of two base areas. From there,
you can access the three
mountains that comprise the
ski area.
Alberta doesn’t always
get the recognition it
deserves—a surprising
notion given what lies within
its borders. Tucked away
in the southwest corner of
the Canadian province is
Banff National Park and the
town of Banff itself. The
park holds claim to one of
the most astounding natural
settings you’ll ever come
across and the town, rivaling
its neighbors to the west, is
one that can accommodate
skiers of any type, budget or
personality. It’s a no-bullshit
destination where residents
will welcome you with open
arms, leaving you wondering
why you haven’t made it
there before and when you
might be coming back.
$
Ladies who enjoy ripping slushy park laps in the
springtime will dig the Snowfari glove. Thanks to
conductive material on the thumb and index finger,
the glove allows you to bust your smartphone out
of your pocket and get that epic photo before the
moment passes. A silicon-coated Clarino palm
allows for easy-grabbing, and the Micro-Bemberg
lining is comfortable to the touch.
S: PEP FUJAS T: HAND DRAG 360 P: JAY BEYER_SWEETGRASS L: TORDRILLO MOUNTAINS, AK
Destination:
TO FREESKIER’S
PHOTO ANNUAL.
S: PEP FUJAS T: HAND DRAG 360 P: JAY BEYER_SWEETGRASS L: TORDRILLO MOUNTAINS, AK
PHOTO WELL_SNOW.indd 58
YEAR, LET’S SHUT UP
AND ENJOY. WELCOME
[ GLOVES |
-
In Gear Roundups, we examine a
product category through a comprehensive
look at emerging trends in technology
and design
| FREESKIER ]
FREESKIER_GLOVES.indd 144
ADVERTISING RATES:
8/6/13 2:53 AM
Spread
Two-Page Spread
Back Cover
Full Page
$21,875
$17,350
$15,625
$9,750
CLOSING DATES:
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
JANUARY ISSUE
HOLIDAY GIFT GUIDE RATES
SHRED OPTICS AND SLYTECH PROTECTION
HOLIDAY
GIFT GUIDE
SHREDOPTICS.COM
Shred and Slytech are about un-limiting a rider’s pursuit of fun through technological advances in engineering and a unique sense of style. The company is based
around their love for all forms of shredding, as we all
push the boundaries in search of freedom. Their products are the brainchild of the athletes using them, and
are made by riders for riders, not by a conglomerate
of businessmen. Each item is produced with materials
of the highest quality in order to break technological
barriers. Shred and Slytech make the products of our
dreams, with passion, love, and experience.
SHRED OPTICS
SHREDOPTICS
SHREDOPTICS
SLYTECHPROTECTION.COM
SLYTECH PROTECTION
SLYTECHPROTECT
SLYTECHPROTECT
HALF BRAIN CLARITY
$ 100
The Half Brain Clarity is everything you need and nothing
you don’t, and now introducing ICEdot identifier for added
safety. Hike the pipe and session all day with reduced fog
and moisture build-up.
SHRED STUPEFY DON
$ 170
The Stupefy is a spherical goggle with truly oversized
lenses and an almost frameless design; it has the widest
uninhibited field of view in the market, and NODISTORTION™ technology.
$500
CANON POWERSHOT G12 CAMERA
PRO MITT $175
HESTRA HENRIK WINDSTEDT
$90
NIKE MOGAN MID 2 OMS SHOES
SPLICE
OAKLEY SIMON DUMONT SIGNATURE
GOGGLE $160
FLANNEL $120
THE NORTH FACE FORT POINT
ZEAL BREWER SUNGLASS $129
SLYTECH 2ND SKIN™ BACKPRO XT LITE $ 199
SHRED BELU$HKI SHRASTAWOOD
This back protector is as essential as a helmet, because it
protects your vulnerable spine and tailbone. With the 2ND SKiN™
XT Foam Technology, Slytech leapfrogs all the copycats who
merely revise their offerings and brings back protection to the
next level by embracing completely free, flexible, light, and
comfortable materials.
Shred dials up both fashion and function with optics by
Carl Zeiss Vision, multilayer acetates, and wood temples
that leave a lasting impression. Shred researched the finest materials and technologies to provide customers with
uniquely sophisticated and handcrafted pieces that are
loaded with style.
$ 149
PG. 195
17_FREESKIER HOLIDAY GIFT GUIDE.indd 118
10/10/12 11:52 AM
8/2/13 2:12 PM
OAKLEY
OAKLEY.COM
Transcending performance innovations into solutions
for everyday application is the standard by which Oakley
operates. By serving the demands of professional
athletes, they create innovations that serve all. Striving
to redefine the limits of ever-evolving possibility,
Oakley’s heritage is never ignored. They utilize modern
design cues that bridge sophistication and refinement,
while solving problems in unexpected ways. Oakley’s
offering for Fall 2013 is the most absolute collection of
modern utility that blends performance and style. A true
creation of products of indisputable quality that set a
new standard in people’s lives by wrapping science with
art. Inventions that are built to move, built to protect.
SETH MORRISON SIGNATURE
SERIES AIRBRAKE
$ 270
HOLIDAY GIFT GUIDE PAGES
-FREESKIER’s Holiday Gift Guide pages enable
you to highlight key product stories to
our discerning FREESKIER reader during the
holiday shopping season
to ensure that the text, photos and gear
speak to our readers
Risk Taker with Blue Iridium / 2nd Lens H.I. Persimmon
FEATURES
Switchlock™ Technology for fast and easy lens interchangeability
Rigid exoskeleton frame reduces distortion with enhanced protection
Flexible face plate and triple layer face foam offers plush comfort
Helmet-compatible O Matter™ outrigger strap attachments
Includes two lens tints and case
OAKLEY
OAKLEYACTION
OAKLEY
ONLINE HOLIDAY GIFT GUIDE
INCLUSION
-The FREESKIER Holiday Gift Guide is a key
component to the Online Gear Guide,
and it is the most trafficked section of the
FREESKIER website
ONLINE RETAILER LINKS
BELTLINE PRO JACKET
$ 600
BELTLINE PRO PANT
BANFIELD JACKET
$ 460
$ 320
BANFIELD PANT
$ 300
SIMON DUMONT SIGNATURE SERIES SPLICE
Simon Dumont Pro Rider Series
Simon Dumont Pro Rider Series
Post Apocalyptic with Dark Grey
FEATURES
Hydrogauge™ 20 / fully taped
BioZone™
Touch pocket
Recco
FEATURES
Hydrogauge™ 20 / fully taped
BioZone™
Adjustable/removable suspenders
Lower leg abrasion resistant patches
Recco
FEATURES
Oakley’s patented O-Flow arch allows for easy breathing and unrestricted airflow
Semi-flush lens geometry for improved downward visibility
Balanced fit, with or without helmet, via O Matter™ strap outriggers
Flexible O Matter™ chassis conforms to your face
$ 135
FEATURES
O2 breathable collar
Recco
Tank track stitching
FEATURES
Tank skin reinforced lower leg patches
Recco
Snap storm skirt connection
-Online retailer links within the Holiday Gift
Guide allow readers-your consumers - direct
access to the point of sale
PG. 185
PG. 184
8/1/13 2:13 PM
8/1/13 2:13 PM
HOLIDAY GIFT GUIDE RATES:
- Two-Page Holiday Gift Guide Feature
- Online Holiday Gift Guide Inclusion
- Online Retailer Links
- One-Page Holiday Gift Guide Feature
- Online Holiday Gift Guide Inclusion
- Online Retailer Links
$17,350
$9,750
CLOSING DATES:
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
FEBRUARY ISSUE
SPRING/SUMMER ISSUE
FEBRUARY ISSUE
SKIER OF THE YEAR
In our final issue of the cycle, we highlight the top male and female skiers of
the year, as determined by our audience via online voting. Last year, more than
20,000 readers cast their votes for the skier of the year.
The final issue of the year, February has the longest newsstand and coffee
table shelf life. We dedicate a significant portion of this issue’s editorial to
spring and summer skiing. From southern hemisphere destinations and spring
celebrations, to our favorite summer camps and activities, we give our readers
the information they need to keep skiing year round.
SPRING/SUMMER SKIING DIRECTORY
COVER_FEB_0001B.indd 1
12/6/11 11:40 AM
We can’t showcase every Spring/Summer ski destination in this issue, so we also
offer a Spring/Summer Skiing Directory, enabling your company to highlight its
Spring and Summer offerings to the FREESKIER reader.
FEBRUARY ISSUE
AD RATES
ORIGINAL CONTENT
A #SOTY worthy rail gap to fakie, landing on PHOTOS: NATE ABBOTT
the dark, icy side of the 9 Knights castle. LOCATION: MOTTOLINO, ITALY
WORDS: TESS WEAVER
PG. 054
PG. 055
11_SOTY_V3.indd 54
12/4/12 12:53 PM
11_SOTY_V3.indd 55
12/4/12 12:53 PM
PHOTO: BRYAN BARLOW_MSI
LOCATION: THE CIRQUE
PACKS
A2_18
FUNCTION
$
180
This unique, minimalist 18-liter pack is made
with Dyneema, an extremely lightweight fiber
material that is 15 times stronger than steel.
Designed for backcountry travel, it features a
diagonal ski-carry system, dedicated probe
pocket and back panel access. The pack
comes with a lifetime warranty, so feel free to
put it through the wringer.
KIRKWOOD, CA
PROS
Dyneema fabric is ridiculously strong.
CONS
Utility trumps style.
AVIPACK 23L
WARY
$
799
This pack utilizes a compressed air system to
inflate the 150-liter airbag, stored just behind
the user’s neck and triggered by a stowable
handle located on the right shoulder. The main
compartment, with back panel access, houses
the cylinder. Other features include a helmet
sling, a dedicated tool pocket and a goggle
pocket with a waterproof zipper.
PROS
Slim and ergonomic fit. Glove-friendly
loops on zippers.
CONS
Back panel opening is slim.
SNOWMAD R.A.S.
OAKLEY
$
225
This 30-liter pack is compatible with the
Snowpulse removable airbag system, leaving
more than enough storage space for avalanche
tools. The durable pack is made of lightweight
ripstop fabric with ballistic nylon that will hold
up against backcountry abuse and includes
diagonal and A-frame ski carry systems to suit
your preference. Numerous internal accessory
pockets make sure everything else has a place.
PROS
Snowpulse airbag compatible.
CONS
Hydration system doesn’t fit easily into
pack with airbag system inside.
FREE RIDER 22 W
SKIER: JJ SCHILLER
PHOTO: AMY JIMMERSON_MSI
ORTOVOX
ANTE UP.
A NEW SEASON
BRINGS BIG CHANGES
TO KIRKWOOD
WORDS: TESS WEAVER
Ski areas off the beaten path share common
ground. They breed a different culture. The locals
are a little crustier, the amenities less posh, the
infrastructure basic, the lunches brown bag
and the après scene more tailgate than fireside.
The terrain and snowfall are usually the selling
points. And Kirkwood lacks neither.
229
PROS
Spine protector. Multiple ski-carry
options.
CONS
Plethora of pockets may impede
access to safety tools.
SURGE II CHARGED
THE NORTH FACE
$
229
Nobody likes to run out of juice, and this 32-liter
backpack aims to keep you going with the
included Joey T1 battery pack (approximately
2.5 full phone charges). A plethora of neoprene,
padded pockets are perfect for your laptop,
tablet, phone, music players and other gadgets,
and wire routing lets you charge them all
throughout the backpack.
You have to want to get to Kirkwood. It’s nearly
an hour drive from South Lake Tahoe, over two
mountain passes that often close during storms.
Those who make the trek are after Tahoe’s
lightest and most consistent snow. The resort
has the highest base elevation of all the Tahoe
resorts and some of the most legitimate bigmountain terrain in the country. And things are
only getting rowdier.
PROS
CONS
[ DESTINATION |
PG. 042
$
A 22-liter backpack for the female bigmountain assassin, the Free Rider features
an A-frame, diagonal and crossed ski-carry
plus six pockets for plenty of storage. A beefy,
padded waist strap ensures that the pack stays
secure and comfortable, and a removable
spine protector will keep you comin’ back for
more in the case of a misguided cliff drop.
| FREESKIER ]
09_DESTINATION.indd 42
PAGE 138
12/4/12 12:41 PM
[ PACKS |
distribution
across the US)
BEST SKIERS, BEST TIME OF
YEAR TO SKI
-
Unveiling the results from our annual
Skier of the Year online poll (20,000+ votes)
-Showcasing the top destinations around
the world for spring skiing and festivities
-Final issue of the year organically receives
extended shelf life for advertisers
-
In Gear Roundups, we examine a
product category through a comprehensive
look at emerging trends in technology
and design
Durable materials. Power to go.
Pockets for everything.
Features are more suited for the lodge
than the hill.
| FREESKIER ]
FREESKIER_PACKS.indd 138
ADVERTISING RATES
7/31/13 4:49 PM
Spread
Two-Page Spread
Back Cover
Full Page
$21,875
$17,350
$15,625
$9,750
CLOSING DATES:
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
FEBRUARY ISSUE
SPRING/SUMMER DIRECTORY RATES
SUMMER CAMP
SPOTLIGHT
PHOTOS: COURTESY MOMENTUM
Now entering its 22nd year of operation, Momentum
offers the quintessential summer ski camp experience
in Whistler, B.C. Fly into Vancouver and take
a ride north where you’ll be put up at a hotel in
the heart of Whistler Village. Each morning you’ll
cruise to the top of the glacier where Momentum’s
five lanes of terrain await. An abundance of jumps,
rails and moguls are complemented by a BagJump
and a private 22-foot halfpipe. The elite coaching
staff, with big names such as Dorey, Wallisch and
Dumont, will work with you to establish goals and
raise your level of skiing.
After skiing all day you can choose from a number
of activities to fill your late afternoon. Some of these
include paintball, mountain biking and climbing as
well as water ramp and trampoline sessions. These
VITALS:
momentumskicamps.com
momentumcamps
@momentumcamps
604-905-4421
activities, as well as all your meals, are included
in the full price package. The inclusion of dinner is
especially nice as it’s hosted by various restaurants
around the village each night.
Momentum will offer bonus programs at its third
session of the summer. Girls Week will offer special
instruction and activities focused on women, with
one lucky lady earning a free session through the
Spirit of Sarah Scholarship. The Exposure Film and
Photo camp will also run during the third session and
is perfect for people with aspirations behind the lens.
Work with top name filmers and photographers such
as Blake Jorgenson to hone your skills and move
toward a possible career in the industry.
DATES:
COACHES:
SESSION 1 __ JUNE 21 - 28 (ALL AGES)
SESSION 2 __ JUNE 28 - JULY 05 (YOUTH)
SESSION 3 __ JULY 05 - 13 (GIRLS WEEK)
SESSION 4 __ JULY 13 - 21
SESSION 5 __ JULY 21 - 29 (ADULTS ONLY)
Tom Wallisch, Gus Kenworthy, James Woods, TJ Schiller, Mike Riddle,
Alex Schlopy, Paul Bergeron, Alexis Godbout, Rory Bushfield, Matt
Margetts, Mike Henitiuk, Corey Vanular, Peter Olenick, Riley Leboe,
Josh Bibby, Dave Crichton, Roz Groenewoud, Megan Gunning, Anais
Caradeux, Dania Assaly, Maude Raymond, Jess Reedy and more.
*All sessions start at $1,445 CAD
*Coaches subject to change at anytime.
[ SUMMER CAMP SPOTLIGHT |
PG. 86
| FREESKIER ]
23_FREESKIER_CAMP.indd 86
12/4/12 1:10 PM
SUMMER CAMP
SPOTLIGHT
SUMMER CAMP
SPOTLIGHT
No expense was spared when building “The
Bunker” at the newest location for the action sports
training camp. This state-of-the-art, 33,000 squarefoot facility has all you need to perfect your skills
including a launch pad, foam pits, six Olympic-sized
trampolines, one super-tramp, indoor skate park,
skatelite ramps and more.
PHOTO: HENRIK LAMPERT
PHOTO: BEN BIRK
PHOTO: BEN BIRK
woodwardtahoe.com
woodwardtahoe
@woodwardtahoe
DATES:
SESSION 1 __ JUNE 16 - 22
SESSION 2 __ JUNE 23 - 29
SESSION 3 __ JUNE 30 - JULY 06
SESSION 7 __ JULY 28 - AUGUST 03
SESSION 8 __ AUGUST 04 - 10
SESSION 9 __ AUGUST 11 - 17
*Session prices range from $1,099 to $1,999
530-426-1114
[ SUMMER CAMP SPOTLIGHT |
PG. 084
Campers stay at the base of the mountain in
Copper’s EDGE building where they can eat, sleep,
watch movies and play in the arcade. There are only
two campers per room, which includes a private
bathroom and no bunk beds. A typical day starts out
with breakfast before heading up the hill for some
instruction on the snow. The park has jumps and jibs
of all sizes and experienced coaches are on hand to
help you reach your goals.
After lunch, head down to “The Barn,” an indoor
playground that dreams are made of. Ramps, rails,
foam pits, trampolines (including a super tramp) and
a skate bowl are a few of the things you’ll find here.
Work with coaches and visiting pros to perfect your
skills before heading back out to try them on snow
the next day. Other activities include skating, hiking,
climbing, and go-karting. Oh and did we mention
bumper boats and a slip-n-slide? Yeah they have
those too.
DIGITAL SPRING/SUMMER
GUIDE INCLUSION
Head on over to The Cage in your downtime to
chill out on some giant bean bags, design your
own skateboard or beat up on your friends in Xbox,
ping pong and foosball. One thing is for sure at
Woodward at Copper, you’ll never be bored.
VITALS:
woodwardatcopper.com
DATES & PRICES:
Summer ski camp starts June 16, 2012. Prices as low as $1,499.
@woodwardcopper
970-968-2318
[ FREESKIER |
12/10/12 12:59 PM
-Freeskier.com is the industry leader in digital
content and user engagement. All content
from the FREESKIER Spring/Summer Skiing
Guide will be featured across our website,
social media outlets and email newsletters
woodwardcopper
| FREESKIER ]
-Paid placements in the FREESKIER Spring/
Summer Skiing Directory enable you to
highlight key product and service stories to
our discerning FREESKIER reader
to ensure that the text, photos and story
speaks to our reader
PHOTOS: ERICA PEDERSEN
Summer camp comes to Colorado with Woodward
at Copper offering all you’ve come to expect from
a destination camp–high-caliber coaching, indoor
training, on-snow sessions and tons of other activities
when you’re not in your ski boots.
A typical day will include an on-hill session and
bunker time, both with instruction, as well as free time
to relax or do with what you please. Campers are
housed in dorm-style rooms with tasty meals being
served up daily at the mess hall. Woodward Tahoe
also offers digital media camps and when the snow
starts to melt in the later summer months, dryland
training camps that utilize all that The Bunker has to
offer at a slightly more economical rate. Whatever
camp or session you choose, you’re sure to have the
time of your life.
VITALS:
SPRING/SUMMER SKIING
DIRECTORY RATES
Woodward Tahoe is located at Boreal Mountain
Resort, just 45 minutes from Reno-Tahoe International
Airport and three hours from San Francisco. The
summer terrain park on Boreal is fully lift accessed
with a variety of jumps and rails in addition to a
BagJump for honing those tricks that aren’t quite
ready for a hard landing. A 22-foot superpipe is cut
for all your shredding pleasure and coaches, along
with visiting pros such as Gus Kenworthy and Tanner
Hall, are on hand to coach you through the finer
points of slopestyle and halfpipe progression.
| SUMMER CAMP SPOTLIGHT ]
PG. 085
12/10/12 12:59 PM
DIRECTORY RATES:
-Two-Page Spring/Summer Skiing Directory Feature
-Inclusion in Online Spring/Summer Skiing Directory
$17,350
- One-Page Spring/Summer Skiing Directory Feature
- Inclusion in the Online Spring/Summer Skiing Guide
$9,750
CLOSING DATES:
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
GEAR GIRL
PRODUCT SHOWCASE
PHOTO: NATE ABBOTT
MODEL: CAITLYN
GEAR GIRL
FREESKIER Gear Girls have played a significant role in our editorial mix since
our launch 17 years ago when supermodel Cindy Crawford graced our firstever cover. And today, our Gear Girls and related editorial and marketing
initiatives continue to be some of our most popular editorial content.
In each Gear Girl department, we unveil some of the greatest new products
and gadgets in the snow space, as showcased by one of our lovely FREESKIER
Gear Girls. The photos and videos provide the perfect opportunity to highlight
your products in an entertaining and compelling editorial environment.
Bikini Bottoms: Powder Room, Cut N’ Sew Retro. $60
Socks: Dakine, Women’s Thinline. $18
Bikini Bottoms: Roxy, Outdoor Fitness Surf Ready. $42
Socks: Fits, Light Ski Women’s. $24
[ PAGE |
GEAR_GIRL.indd 48
| 048 ]
8/21/13 2:39 PM
The Gear Girl photo shoot gains tremendous exposure through the magazine
department, and even more traction through our digital and social channels.
And, the behind-the-scenes video content is a must-watch. With a median age
of 25, and a 90% male audience, it’s no wonder why the FREESKIER Gear Girl
continues to be some of our most popular content.
GEAR GIRL
AD RATES
7/31/07
5:35 PM
Page 1
freeskier
magazine
october
Rory Freeskier 2
10.2
gear girl
044
Urban ChiC
Our gear girl steps
Out On the tOwn
Fate Down parka
$300
fateclothing.com
Oakley Behave sunglasses
oakley.com
Bula Cowgirl scarf
bulabula.com
ridedna.com
Coal lopez hat
coalheadwear.com
Ogio satch Bag
$78
PRODUCT INCLUSIONS
$40
$40
-
Partners pay to have their product(s)
showcased in our monthly Gear Girl photo
shoot, including an image, editorial write up
and a “where to buy” link. A maximum of
five products will be included in each Gear
Girl shoot, ensuring that the products
receive the exposure they deserve. Partners
can buy a minimum of one product inclusion,
or up to all five, making it an exclusive
partnership
Model: Kira Landis
Photo: Jay Michelfelder
ogio.com
$230
$17
Dna Blush sweatshirt
036-051_FOBa_01.indd 44
PAGE 044
8/15/07 11:02:36 AM
FREESKIER.COM | VOLUME _11_ISSUE 02_
TRAVEL GUIDE ‘09
freeskier
magazine
DeCember
MAGAZINE EXPOSURE
gear
girl
074
Our gear girl steps out in old-school neon but makes it look red hot.
Our gear girl rOlls frOm
the hills tO the hOt tub with
all kinds Of style
nau Cacoon trench jacket
$298
nau.com
the nOrth faCe adrianne boots
$190
thenorthface.com
girO root goggle
$100
giro.com
armada stitch headband
$18
armadaskis.com
Oakley tri bikini
$73
oakleywomen.com
head JO Pro skis
$710
head.com
swany X-Quisite glove
$54
skullcandy.com
$25
DIGITAL & SOCIAL EXPOSURE
VON ZIPPER: Feenom goggles
vonzipper.com
$140
SUUNTO: Lumi watch
-The Gear Girl editorial is also featured on
freeskier.com, and promoted through our
myriad social media channels. Digital
content will also highlight outtakes from
the shoot, garnering more exposure for your
products.
suunto.com
$350
SPACECRAFT: Coleco Yellow belt
spacecraftclothing.com
$40
SMS: Classic 6 pants
smsclothing.com
$150
NIKE 6.0: Dunk High shoes
nike6.com
$82
SPACECRAFT: Zilla creature
spacecraftclothing.com
$40
ZINKA: Nosecoat sunscreen
zinka.com
$6
Photo: Jay Michelfelder
Model: Angela Kmezich
swanyamerica.com
SKULLCANDY: Icon headphones
060-081_FOBbDest_01.indd 74
10/10/07 4:44:37 PM
:4HBC>=40$ 2><
PHOTO: Jay Michelfelder
A08;B9D<?B$<8=DC4;85C=867C98118=6
7008KEYCoreAd-SkierMag.indd 1
G_fkf1AXpD`Z_\c]\c[\iJb`\i1JXddp:Xicjfe)''.MX`cJldd`kI\jfikj#@eZ%Xcci`^_kji\j\im\[%
NEON STREETS
gear girl:
HigH Class FasHion
nordicausa.com
- Our Gear Girl editorial is consistently some of
the most popular content in the magazine,
often making its way to bedroom and ski
shop walls. It remains one of FREESKIER’s
top-performing and timeless departments.
Photo Credit: Blake Jorgenson
VIDEO EXPOSURE
-
Each Gear Girl department includes a
behind-the-scenes video compiled from the
photo shoot. The video content will be
distributed through FREESKIER’s digital and
social channels, providing more exposure
for your products.
7/20/07 3:15:06 PM
PRODUCT INCLUSION RATES
- One Product Included
- Guaranteed exposure
via Freeskier’s magazine,
digital, social and video
channels
- Two Products Included
channels
- Three Products Included
channels
- Exclusive
- All products in shoot will
be from your company.
- Guaranteed exposure via
Freeskier’s channels
$3,000
$5,000
$7,000
$10,000
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
FREESKIER.COM
DISPLAY ADVERTISING
FREESKIER.COM
DISPLAY ADVERTISING
Freeskier.com is a vital connection between the ski industry and skiers.
Every year, our staff creates thousands of photos, countless stories and
videos, and we distribute this massive pool of ski content through our
website. We reach millions of skiers each year online, and the audience
is growing rapidly.
Whether you’re looking to rack up brand impressions or to drive retail
sales conversions, our display advertising options are optimized to get
the job done. We constantly update our website to take advantage of
new technology, to adapt to changes in online media and to make your
ads perform better. As a result, our display ads deliver above industry
average click through rates (CTR) throughout the year.
FREESKIER.COM
DISPLAY ADVERTISING
WE OFFER 7 STANDARD DISPLAY UNITS:
1
2
3
300x250
300x600
1200x2000
1. 1200 x 2000 BACKGROUND SKIN
2. 300 x 600 DISPLAY UNIT
visibility and best performance metrics of any
unit we offer. This asset is ideal for a campaign
strategy that includes brand awareness and
retail conversion goals.
Also called a “Half Page” unit, this display
unit is extremely visible and clickable and
can be used for brand awareness and retail
conversion. Additionally, this display unit is
one of three ad assets visible across all devices
(desktop, tablet & mobile).
4
5
This run of site display unit (ROS) has the most
The 300 x 250, or “Medium Rectangle,” is our
most popular ad asset, and for good reason.
It is ideal for quick hitting video creative.
Additionally, this display unit is one of three
ad assets visible across all devices (desktop,
tablet & mobile).
6
728x90
300x100
320x50
This “Leaderboard” display is the most
standardized and effective online advertising
unit. The dimensions are perfect for brand
messaging and/or retail offers that aim to
drive sales.
Our “Small button” display units are among
our most affordable, and enable advertisers
to focus on a pure impression strategy.
Additionally, this display unit is one of three
ad assets visible across all devices.
6. 320 x 50 MOBILE ONLY
Looking to target our users on their mobile
devices? This is your solution. This “Mobile
Only” ad unit is visible exclusively on tablets
and mobile phones. What it lacks in size, this
ad unit makes up in performance.
7
640x90
PAGE VIEWS
VISITORS
-Annual: 9.4 million
-Winter Monthly: 1.5 million
-Annual Visitors: 4.3 million
-Unique Annual Visitors: 2.1 million
-Monthly Visitors: 500,000
-Unique Monthly Visitors: 340,000
SESSION METRICS
4. 640 x 90 VIDEO DISPLAY UNIT
This Video Display Unit takes center stage
beneath our video player. This unit is an ideal
way to promote your message in the highest
traffic area of our site - the video section.
-Average Time on Site: 2:40
-Average Pages Per Visit: 3.2
PRICING:
[1] 1200 × 2000
Background Skin:
[2] 300 x 600
Half Page:
[3] 300 x 250
Medium Rectangle:
[4] 728 x 90
Leaderboard:
[5] 300 x 100
Small Button:
[6] 320 x 50
Mobile Only:
[7] 640 x 90
Video Display:
$60 CPM
$40 CPM
$30 CPM
$30 CPM
$20 CPM
$40 CPM
$50 CPM
FREESKIER
EMAIL NEWSLETTERS
TUESDAY
EXCLUSIVE
WEDNESDAY
POWDER
FORECAST
THURSDAY
GEAR
GIVEAWAY
SUNDAY
FUNDAY
EDIT
EMAIL
NEWSLETTER
The FREESKIER E-newsletter hits 53,000 subscribers’ inboxes 4x per week.
Each E-newsletter carries a different theme, and content ranges from the
best of web stories and current snow reports, to gear reviews and special
offers from our partners.
Every E-newsletter has a unique advertising opportunity that ties directly
into that E-newsletter’s theme. We work with our advertisers to customize
their promotion to fit FREESKIER’s voice and characteristics. This ensures
maximum authenticity for the reader, and maximum engagement for the
advertiser.
Built organically, one name at a time, the FREESKIER E-newsletter list
employs the highest standards in e-mail list management and marketing.
The result is a high-quality audience of loyal, active and engaged users who
look forward to their dose of FREESKIER in their inboxes.
FREESKIER
TUESDAY EXCLUSIVE NEWSLETTER
TUESDAY EXCLUSIVE
E-NEWSLETTER
PRICING:
This E-newsletter hits our email audience with an exclusive message
written and crafted directly by you - our advertising partner. Our team
will work with yours to design and code your exclusive E-newsletter,
ensuring that it resonates with the FREESKIER audience and results in
high engagement and open rates.
Exclusive Send
$4,500
*Avg Opens: 20.4% (of deliveries)
*Avg Clicks: 9.2% (of opens)
*Open & click percentages are based on season-long averages from our clients’ campaigns. There is no performance guarantee.
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
FREESKIER
WEDNESDAY POWDER FORECAST E-NEWSLETTER
EMAIL SPONSORSHIP
FEATURED INCLUSION
WEDNESDAY
POWDER FORECAST
E-NEWSLETTER
Our audience doesn’t want to know where it has snowed; they want to
know where it’s going to snow. This E-newsletter gives them the inside
scoop on where Mother Nature is going to unload her treasure next.
PRICING:
Featured Inclusion:
Consisting of 50 words,
small image or logo and link
directly to your offer
E-Newsletter Sponsorship:
Consisting of “BROUGHT TO
YOU BY” messaging, 10 words
of copy, and a logo/link
$2,500
$1,500
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
FREESKIER
THURSDAY GEAR GIVEAWAY E-NEWSLETTER
GEAR GIVEAWAY SPONSORSHIP
Every Thursday, we partner with our Gear Giveaway E-newsletter
sponsor to drive thousands of clicks to a corresponding product page
on Freeskier.com. These product pages drive great retail conversion
through our “Buy it Now” links to our online retailer partners.
THURSDAY
GEAR GIVEAWAY
E-NEWSLETTER
Added Value:
The Gear Giveaway sponsorship comes with Facebook and Twitter
promotions, which significantly increases the campaign’s total
impressions, opens and clicks.
PRICING:
Gear E-Newsletter Sponsorship:
$4,500
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
FREESKIER
SUNDAY FUNDAY EDIT E-NEWSLETTER
FEATURED INCLUSION
GEAR FEATURE
SUNDAY
FUNDAY EDIT
E-NEWSLETTER
Our Sunday Funday E-newsletter highlights the very best of our editorial
content from the week. This E-newsletter blast is a one-stop shop for what’s
hot in skiing right now.
PRICING:
Featured Inclusion:
Consisting of 50 words,
small image or logo
and link to your offer
Gear Feature:
300x250graphicdesigned
byourproductionteamor
provided by you
Text Link Inclusion:
Consiting of descriptive
copy linking to your
story or offer
$2,500
$1,500
$1,000
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
FREESKIER
VIDEO ADVERTISING
VIDEO ADVERTISING &
PRODUCTION SERVICES
FREESKIER is a multi-platform, multi-channel connection between the ski
industry and skiers. Every year our staff creates and curates thousands of
videos. We distribute this massive pool of video content to our consumers
through freeskier.com, social media streams and our award winning
iTunes podcast.
FREESKIER offers a variety of video solutions including full in-house production
capabilities, targeted distribution strategies, original content creation for your
brand, pre-roll advertising and more. Whether you’re looking to run video-based
advertising campaigns, or simply sponsor our website’s video section, FREESKIER
has the production capabilities and channel to do it all.
FREESKIER
VIDEO ADVERTISING
BRANDED CONTENT
DISTRIBUTION
Do you have a branded video intended for
avid freeskiers? Let us deliver it to them
through our distribution channels: freeskier.
com, Vimeo, YouTube, social media feeds and
the FREESKIER Podcast. We’ll work with your
team to ensure the video resonates with our
audience, ensuring optimal engagement.
While there’s no guaranteed number of
views, quality videos can easily rack up 20,000
views across our channels, with the most
successful reaching over 100,000 views.
VIDEO PRE-ROLL SPONSORSHIP
VIDEO PRE-ROLL ADS
If you want to promote your retail or
branding message alongside the best video
content in skiing, consider a video preroll sponsorship. Your :15 video will be
permanently embedded into an original
video file uploaded to our website, social
media feeds and iTunes Podcast. Wherever
our featured video content goes, your retail
or branding message goes with it.
We guarantee at least 25,000 impressions on
each video pre-roll sponsorship purchase.
VIDEO PLAYER CUSTOM
DISPLAY BANNER
This custom 640 x 90 display unit - our only
clickable video ad available - appears directly
below our video player. There are a limited
number of sponsorships available per month,
based on impressions. Date-specific takeovers
are available at a premium.
VIDEO PLAYER CUSTOM DISPLAY BANNER
PRICING:
Branded Content
Distribution
Video Pre-Roll Ads
Video Player Banner
(640 x 90)
$4,500 each
$2,500
$30 - $40 CPM
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
FREESKIER
VIDEO PRODUCTION
VIDEO PRODUCT REVIEWS
Our production team will concept, produce
and deliver a 1:00 to 1:30 long video reviewing
the specific attributes of your product.
Whether we shoot your product in-house, or
you provide us with stock imagery, the video
is a powerful promotional tool for websites
and social media feeds. We can also create
informational and/or instructional videos
designed to aid your sales staff or consumers.
TELEVISION & PRE-ROLL
COMMERCIALS
When you’ve only got a few seconds to make
a lasting impression, the storytelling and
visuals must deliver. Our deep experience in
capturing and delivering content has given
us the ability to effectively convey your brand
message through video. Video pre-rolls are
typically 15 seconds and TV commercials can
be 30 or 60 seconds.
SINGLE EPISODES OR
SEASON-LONG SERIES
Engage your audience through your own
channels with a custom-produced web edit.
We deliver stunning imagery and concise
storytelling thanks to our experience behind
the lens. The average length of a web video
will range from 5 to 7 minutes, with 4 to 6
episodes in a typical season-long series.
PRICING:
- PERSONALITY PROFILES
- VIDEO PRODUCT REVIEWS
- INSTRUCTIONAL VIDEOS
- TV AND PRE-ROLL COMMERCIALS
- BRANDING VIDEOS
- WEBISODES
CONTACT A REP FOR A QUOTE
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
FREESKIER
CONTESTS
CONTESTS
FREESKIER has set the standard for building and hosting high-quality contests
that perform for our clients. If you’re looking to establish a connection with our
audience through an experiential and engaging medium, consider our menu of
custom contest platforms. Whether the goal is audience engagement on social
media, or brand exposure across every distribution channel we offer (print,
web, email, social, mobile and events), we have the perfect platform for your
campaign.
FREESKIER
CONTESTS
CONTEST!
THE SEARCH FOR THE
NEXT HEAVENLY ANGEL
Go to facebook.com/skiheavenly for more details and enter by 1/15/2012*.
Then tell as many people as you can to vote for you.
ISSUE 14.6
PAGE
052
FACEBOOK CONTESTS
We work with your social media administrator
to develop and install a custom application on
your Facebook fan page, and we “fangate”
the promotion, requiring contest entrants to
“like” your page prior to entering.
These contest platforms require entrants to
upload videos, photos or stories to enter.
Once an entry is up, the platform is designed
to encourage sharing and voting, adding
an interactive element to the contest. We
concept, design and administer the contest
for you.
PHOTO: JAY MICHELFELDER
Heavenly Mountain Resort in Lake Tahoe is looking for the next Heavenly Angel. If you are outgoing, love snowsports, and think you have
what it takes, go to facebook.com/skiheavenly to enter now. The winner will be featured in a Heavenly ad campaign and as the Freeskier
Gear Girl in the 2012 Buyer’s Guide.
* Actual date may change.
APPLY TO BE A
HEAVENLY ANGEL
Do you enjoy attending events and meeting new
people? If so, you may be a great fit for Heavenly’s
local team of Heavenly Angels. Learn more or apply
at www.facebook.com/skiheavenly.
WEBSITE & FACEBOOK
SWEEPSTAKES
www.facebook.com/skiheavenly
[ FREESKIER ]
HEAVENLY_FEB_V7.indd 52
12/12/11 9:16 AM
If acquiring fans while racking up brand
impressions is your goal, hire us to create
an online sweepstakes promotion. We keep
the barrier to entry low by only requesting
(and capturing) personal information
including email, zip code, age and name.
This promotion can be installed on your
Facebook fan page for a simultaneous fan
acquisition or on freeskier.com for mass
impressions.
MULTI-PLATFORM CONTESTS
This style of contest promotion comprises
nearly every possible marketing point - print,
online, video, social, mobile, E-newsletter
and more. If your goal is massive engagement
with impressions, this is the option for you.
We can rack up millions of impressions
over an extended period of time, while
simultaneously creating a strong bond
between the FREESKIER brand and yours.
Heavenly Angel multi-platform contest
PRICING:
FACEBOOK CONTESTS
FACEBOOK AND/OR WEBSITE
SWEEPSTAKES
MULTI-PLATFORM CONTESTS
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
FREESKIER
EVENTS
EVENTS
FREESKIER has earned a reputation for throwing the best parties and events in
the industry, and this season will be no different as we play host once again to
some of the biggest events in skiing. Our events and Party Series include stops
at high-profile venues like the Winter Dew Tour, Winter X Games and the SIA
Trade Show.
Each FREESKIER event is promoted through a full FREESKIER media blitz - including
magazine and web advertising campaigns, e-newsletter promotions, social-media
posts and more. Our follow-up magazine and digital editorial garners massive
audience impressions, guaranteeing that brand exposure extends far beyond the
event itself.
With over 17 years of event experience, FREESKIER has built the brand equity and
industry relationships to guarantee that every event we host is a success. If your
company is looking to showcase its brand in the right place, to the right people,
at the right time – the FREESKIER event sponsorship packages are perfect for you.
Title, presenting and supporting sponsorships are available for all events.
FREESKIER
EVENTS
OPENING DAY PARTIES
-FREESKIER’s audience is comprised of those
avid skiers who’d never miss an opening
day at their local resort. And we’ll be right
there with them, making first turns and
celebrating with an après party to kick-off
the season in style
-FREESKIER’s opening day parties will take
place at multiple resorts in Colorado during
the month of November, and will provide
exceptional
branding
exposure
for
companies looking to reach the hard core skier at the onset of the season.
-
Coverage will be distributed through
FREESKIER’s print, digital, and social media
channels.
PARTY AT WINTER DEW TOUR
- Winter Dew Tour is one of the premier action
sports events of the year, and FREESKIER
will again be there to kick off the Tour in
style by playing host to an annual Athlete
Welcoming party.
-The FREESKIER party will be a who’s who
list of today’s most progressive athletes
and influencers. Sports agents, industry
marketers and pro athletes will rub elbows
with the rest of the industry and fans alike.
-
channels.
PARTY AT X-GAMES
-For the 12th consecutive year, FREESKIER
will play host to an Athlete Kickoff Party at
Winter X Games in Aspen, Co. Entering its
18th year, Winter X will again bring together
the highest echelon of action sports athletes
and industry influencers, and FREESKIER will
again play host to one of the week’s
biggest and best parties.
-
Last year’s party at the Sky Hotel in
downtown Aspen set the stage for an
incredible week - as professional athletes
from across the globe filled the venue for
a night of camaraderie.
-
channels.
FREESKIER
EVENTS
SIA PHOTO EXHIBIT
-Every year, the ski industry gathers for the annual
SnowSports
Industries
America
(SIA)
winter
convention, and FREESKIER is on hand to host one of
the weekend’s best parties. Retail buyers, professional
athletes, agents and media all turn out for FREESKIER’s
festivities, centered around our photo exhibit. The
show puts FREESKIER‘s best photos of the year up for
auction, with all proceeds benefiting the Sarah Burke
Foundation.
-
Coverage will be distributed through FREESKIER’s
print, digital, and social media channels.
FREESKIERFEST (SKI TEST)
-FreeskierFest is FREESKIER‘s annual signature event
featuring on-snow product testing, daily après ski
parties and a grand finale fashion show blow out. The
multi-week event generates millions of impressions
through social media posts, photos, videos and featured
editorial stories. The results from the product testing are
featured in our Buyer's Guide released each fall.
-We enlist more than fifty testers who comprise our
professional testing squad for the daily on-snow
component. At the end of the day, this same crew
of testers brings their energy to our après ski parties,
creating an amazing atmosphere and our public facing component of the event. The fun ensues and
every last moment is captured and shared on social
media.
-
SPRING FESTIVAL ACTIVATIONS
-From Whistler to Aspen to Jackson Hole, FREESKIER is
a sponsor of the biggest spring bashes in skiing. Come
along with us and activate your brand in the biggest
resort towns in North America. From après ski bar
promotions to on-snow displays, your brand will be
right beside ours throughout.
-
TITLE SPONSORSHIPS:
PRESENTING SPONSORSHIPS:
Your brand’s name will be integrated into the title of the event.
Every time the event is mentioned via social media, promotions
or editorial coverage your brand will receive exposure.
Your brand will have a category exclusive
on an event presenting sponsorship.
PRICING: CONTACT A REP FOR A QUOTE
CONTACTS:
GREG WRIGHT
303-834-9775 x 110
greg@smpmags.com
ZACH BERMAN
Associate Publisher
303-834-9775 x 122
zach@smpmags.com
JASON SMITH
208-360-8255
jason@smpmags.com
NICOLE BIRKHOLD
616-560-1402
nicole@smpmags.com
GRANT SAVIDGE
Account Executive
303-834-9775 X 123
grant@smpmags.com
LINDSEY HAGEN
Account Executive
303-834-9775 X 124
lindsey@smpmags.com
FREESKIER
PRINT & ONLINE DISPLAY SPECS
Undermining the status quo has been part
of FREESKIER’s DNA since our inception in
1998. Today the insurgency continues, and
now our target is the role and definition
of media. FREESKIER is a multi-platform,
multi-channel connection between the ski
industry and skiers. The agility and forwardthinking company culture that established us
as leaders in a skiing revolution will enable
FREESKIER to stay ahead of the media curve
for the next decade.
PRINT &
ONLINE DISPLAY
SPECIFICATIONS
FREESKIER
SPREAD
SPREAD
FULL PAGE
FULL PAGE
1/2 H
1/3 V
TREND BOOK SPECS
REGULAR ISSUE SPECS
SIZEBLEED TRIM
Spread
20.5” x 12.5
20” x 12“
Full Page
10.5” x 12.5
10” x 12“
SIZE
Spread
Full Page
1/2 Horizontal
1/3 Vertical
BLEEDTRIM
17.25” x 11.0625”
17” x 10.8125”
8.75” x 11.0625
8.5” x 10.8125”
8.75” x 5.656”
8.5” x 5.406”
3.084” x 11.0625”
2.833” x 10.8125”
LIVE AREA GUIDELINE FOR ADS : Keep all Live area .25” from trim
on all sides
SUBMISSION GUIDELINES
We only accept .PDF/x1-a and .tif file types.
We are not responsible for color reproduction of ads
that are not supplied with SWOP-standard proofs.
All files must be built in CMYK color at 300dpi.
Any changes to or resubmission of ad materials will
incur a $75 charge per change.
ISSUE DATES:
FILE DELIVERY
CONTACT
Server: files.smpmags.com
Username: fsproduction
Password: fsproduction
Create and upload files to a
folder with your company’s name
production@smpmags.com
Tel: (303) 834-9775 x108
137 2nd ave, PO Box 789
Niwot, CO 80544
ISSUE
SPACE CLOSE
Buyer’s Guide
7-5-14
October7-25-14
November8-23-14
December9-20-14
January10-18-14
February11-14-14
Trend Book
12-15-14
MATERIALS DUE
7-11-14
7-31-14
8-29-14
9-26-14
10-24-14
11-20-14
1-3-15
ON-SALE
9-2-14
9-20-14
10-21-14
11-18-14
12-16-14
1-10-15
1-30-15
FREESKIER
728 x 90
1200 x 2000
300 x 600
1. 1200 x 2000 BACKGROUND
2. 728 x 90 LEADERBOARD
3. 300 x 600 HALF PAGE
300 x 250
300 x 100
320 x 50
4. 300 x 100 SMALL BUTTON
5. 300 x 250 MEDIUM
6. 320 x 50 MOBILE
SUBMISSION GUIDELINES
FILE DELIVERY
CONTACT
File types accepted: .gif, .jpg, .swf, .png
Please insert this tag into your flash source:
getURL(clickTAG, “_blank”);
Banner ads should not exceed 50kb in size
1200x2000 background skins must be submitted
with our psd template
Server: files.smpmags.com
Username: fsproduction
Password: fsproduction
Create and upload files to a
folder with your company’s name
production@smpmags.com
Tel: (303) 834-9775 x108
137 2nd ave, PO Box 789
Niwot, CO 80544
FREESKIER SALES
Associate Publisher
Zach Berman
P: 303-834-9775 x.122
E: zach@smpmags.com
Jason Smith
P: 208-360-8255
E: jason@smpmags.com
Account Executive
Nicole Birkhold
P: 303-834-9775 x.112
E: nicole@smpmags.com
FREESKIER EDITORIAL
Editor
Henrik Lampert
E: henrik@freeskier.com
Managing Editor
Damian Quigley
E: damian@freeskier.com
CEO
Bradford Fayfield
P: 303-834-9775 x. 101
E: brad@smpmags.com
Account Executive
Grant Savidge
P: 303.834.9775 X 123
E: grant@smpmags.com
Finance Director
Andrew Fuhrer
P: 303-834-9775 x. 106
E: andrew@smpmags.com
Account Executive
Lindsey Hagen
P: 303.834.9775 X 124
E: lindsey@smpmags.com
Dir. of Marketing and Sales
Greg Wright
P: 303-834-9775 x.110
E: greg@smpmags.com
TREND BOOK
Welcome to the ski industry’s newest and most cutting-edge trade magazine – the FREESKIER TREND BOOK.
Launched at the 2014 SIA Snow Show, the
survey results from more than 10,000 unique The FREESKIER TREND BOOK has become
premier issue of the TREND BOOK gained
respondents. The result is an incredibly
the new benchmark by which snow sports
thunderous applause for its unrivaled
accurate snapshot of which brands and
trade magazines are measured. And the
coverage of the brands, products, people
products are most coveted by skier under
2015 edition looks to raise the bar even
and trends driving the sport today. Anchored the age of 34 – which represent almost 2/3
higher – with more pages, stories, product
by FREESKIER’s massive audience and survey
of all ski participants today.
and analysis of the hottest brands in skiing
the TREND BOOK Anchored
compiles
today. Be
a part
of it.
the capabilities,
2014 SIA Snow
by FREESKIER’s
brands and products
are
most
ome to the ski industry’s newest and most cutting-edge trade magazine – the FREESKIER TREND B
hed at
the premier issue of the
D BOOK gained thunderous
use for its unrivaled coverage
brands, products, people
massive audience and survey
capabilities, the TREND BOOK
compiles survey results from
about 10,000 unique respondents.
coveted by skier under the age
of 34 – which represent almost
2/3 of all ski participants today.
mark by which snow-sport
magazines are measured.
the 2015 edition looks to r
the bar even higher – with
pages, more stories, more
TREND BOOK
WHO & WHAT
AUDIENCE
Freeskiing has become the largest and most influential segment of the
skiing market. Today, skiers under the age of 34 represent almost 2/3
of all ski participants. Given the size and influential power of these
skiers, companies can’t afford to overlook them, or worse yet, insult
them. These consumers have a BS alarm that triggers instantly if
something feels disingenuous. The FREESKIER TREND BOOK is here to
help ensure that your company knows what’s hot, and what’s not, for
2015 and beyond.
SIA SNOW SHOW ATTENDEES REPRESENT:
80% of retail buying power* in the snow sports industry
96% of supplier market share (ski, snowboard, apparel, backcountry)
1,000 snow sports brands presenting their collections
850 media/press in attendance
(Sources: SIA Snow Show Fact Sheet; *Buying Power index measured by Leisure Trends Group)
MARKET
FROM 2010/11 TO 2012/13, SKIERS WHO IDENTIFIED THEMSELVES AS:
FREESKIERS
ALPINE SKIERS
SNOWBOARDERS
+47%
-28%
INCREASED A WHOPPING 47%
(FROM 3.6M TO 5.4M)
-10%
DECLINED BY 10% (FROM
8.2M TO 7.4M)
DECLINED BY 28% (FROM
11.5M TO 8.2M)
TWIN-TIP SKIS
+60%
ALMOST 2/3 OF ALL SKI PARTICIPANTS
ARE AGES 34 & UNDER
+56%
TWIN-TIP SALES IN 2012/13,
UP 56% FROM 2009/10
+31%
TWIN-TIP REPRESENTED 31.45%
OF ALPINE SKI SALES IN 2012/13
(Sources: SIA Snow Sports RetailTRAK™ Data; SIA/Physical Activity Council 2013 Snow Sports Participant Study)
TREND BOOK
HOW
EDITORIAL
EDITORIAL
The TREND BOOK is produced by the editorial staff at FREESKIER, ensuring
that TREND
the coverage
most genuine
cutting
edge
in the space. ensuring that the coverage is the most genuine and cutting edge
The
BOOKisisthe
produced
by theand
editorial
staff
at FREESKIER,
in the space.
Articles include reviews of the hottest up-and-coming products; indepth analysis
of the of
season’s
bestup-and-coming
advertising campaigns;
surveys analysis of the season’s best advertising campaigns; surveys
Articles
include reviews
the hottest
products; in-depth
showcasing the
the leading
leadingbrands
brandsand
andtrends
trends
space;
how-to
showcasing
in in
thethe
space;
andand
how-to
stories to help retailers hedge their bets on which products to buy,
stories to help retailers hedge their bets on which products to buy, and
and how to sell them on the retail floor.
how to sell them on the retail floor.
Editorial Design Samples from 2015 Trend Book.
STANDARD
TREND BOOKADVERTISTING
HOW
The FREESKIER TREND BOOK offers various advertising options standard advertising pages, and custom Brand-Directory pages.
Custom Advertorial Design Sample from 2015 Trend Book.
BRAND
DIRECTORY
ADVERTISING
The FREESKIER TREND BOOK will feature
a custom advertorial section comprised of
2-page advertorial spreads highlighting the
product stories that YOU want shared with
the industry. The right-hand page features 3
new products, and the opposing page a
story about the company written by the
editors of the FREESKIER TREND BOOK.
D
TING
K will offer
partial ads
Y
NG
K will feature
omprised of
hlighting the
shared with
ge features 3
g page a
n by the
ND BOOK.
ed to
ction)
ES
The FREESKIER TREND BOOK will offer
full-page and spread ads. No partial ads
accepted.
(Note: companies must be invited to
participate in this advertorial section)
STANDARD
ADVERTISTING
BRAND DIRECTORY
ADVERTISING
RATES
The FREESKIER TREND BOOK offers full-page and spread ads. No
partial ads accepted.
I N SI D E F R O N T C O VE R SPR E A D
$ 6 ,5 0 0
I N SI D E B A C K C O VE R SPR E A D
$ 5 ,5 0 0
B
A
C
K
C
O
VE
R
,0 0 0
The FREESKIER TREND BOOK features a custom advertorial$ 5section
O
N E PA G E Aof
D two-page advertorial spreads, highlighting the$ product
3 ,5 0 0
comprised
Tstories
W O PA Gthat
E SPRyou
E A D want
AD
$ 5 ,0 0 0
shared with the industry. The right-hand
Tpage
W O PA
G E B R A N DupD Ito
R E Cthree
T O R Ynew
A D VEproducts,
R T O R I A L and the opposing
$ 6page
,0 0 0 a
showcases
story about your company, written by the editors of the FREESKIER.
[ FREESKIER
2016invited
TREND BOOK ] to participate in this advertorial section)
(Note: companies
must be
RATES
I NSI D E FRONT COVER SP RE AD
I NSI DE BACK COV ER SP RE AD
BACK COV ER
ONE PAGE AD
T WO P AGE SP READ AD
T WO P AGE BRAND DIREC TORY AD V E RTORIAL
CIRCULATION
$6,500
$5,500
$5,000
$3,500
$5,000
$6,000
The FREESKIER TREND BOOK promotes your brand and products to
snow sports manufacturers and retailers - the most valuable segment
[ FREESKIER
2016 TREND BOOK ]
of the trade industry. Copies are distributed via publication bins
at the SIA Snow Show, and hand-delivered to all exhibitor booths.
Additional copies are mailed to industry VIPs at the conclusion of the
show. A digital edition of the TREND BOOK is released on
freeskier.com in early spring, garnering an additional 20,000 views.
INSIDE FRONT COVER SPREAD
$9,500
INSIDE BACK COVER SPREAD
$8,500
BACK COVER$8,000
TWO PAGE BRAND DIRECTORY ADVERTORIAL
$7,500
TWO PAGE SPREAD AD$7,000
ONE PAGE AD$4,500
TOTAL PRINT COPIES10,000
SIA SNOW SHOW TRADESHOW
7,000
INDUSTRY/VIP SUBSCRIBERS
2,000
PROMOTIONAL
1,000
TOTAL DIGITAL COPIES20,000
TOTAL DISTRIBUTION30,000
NUTS & BOLTS
SPACE CLOSE DATE:
DECEMBER 15, 2014
SINGLE PAGE:
TWO-PAGE SPREAD:
SAFETY:
SAFETY:
9.5” x 11.5”
19.5” x 11.5”
MATERIALS DUE DATE:
JANUARY 3, 2015
BODY STOCK:
80 LB, #3
BLEED:
10.5” x 12.5”
20.5” x 12.5”
RELEASE DATE:
JANUARY 30, 2015
COVER STOCK:
146 LB, #3 MATTE
TRIM SIZE:
10” x 12”
20” x 12”
CONTACTS
CONTACTS
EDITORIAL
SALES
Editor
Henrik Lampert
303-834-9775 x 115
henrik@freeskier.com
Associate Publisher
Zach Berman
303-834-9775 x 122
zach@smpmags.com
Founder & CEO
Bradford Fayfield
303-834-9775 x 101
brad@smpmags.com
Managing Editor
Damian Quigley
303-834-9775 x 114
damian@freeskier.com
Jason Smith
208-360-8255
jason@smpmags.com
Finance & Operations Director
Andrew Fuhrer
303-834-9775 x 106
jason@smpmags.com
Art Director
Chris Hotz
303-834-9775
chris@poetsandprophets.net
Nicole Birkhold
616-560-1402
nicole@smpmags.com
Finance Coordinator
Erin Gunther
303-834-9775 x 108
erin@smpmags.com
Associate Editor
Donny O’Neill
303-834-9775 x 121
donny@freeskier.com
Account Executive
Grant Savidge
303-834-9775 x 123
grant@smpmags.com
Sales & Marketing Director
Greg Wright
303-834-9775 x 110
greg@smpmags.com
Video Editor
Shane Dowaliby
303-834-9775 x 121
shane@freeskier.com
Account Executive
Lindsey Hagen
303-834-9775 x 124
lindsey@smpmags.com
Digital Media Manager
Jon Glass
303-834-9775 x 118
jon@smpmags.com
Online Editor
Thacher Stone
303-834-9775
thacher@freeskier.com
Senior Writer
Tess Weaver
303-834-9775
tess@tessjweaver.com
STORM MOUNTAIN PUBLISHING COMPANY
FREESKIER & SNOWBOARD magazines
137 2nd. Ave., PO Box 789
Niwot, CO 80544

2015 freeskier media kit

Transcription

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