We`re all about ideas in 2011!

GBP Whitepaper - December 2011
YOUR MARKETING IDEAS!
We’re all about ideas in 2011!
Here’s a summary of some of the business
ideas we presented in IGNITE! this year.
Call us for your own copy, or download a PDF from GoldenBelt.com.
.........................................................................
January: How to Reach 1,250 Key Business Leaders.
Membership in the local Chamber of Commerce allows you to send your ad piece to all 1,250 Chamber members. This is a
great B2B marketing tool. You design, or we can provide a professional design for you.
Benefits:
YOUR DIGITAL OFFSET COLO
R PRINTING
• Exposure to all Great Bend area business leaders.
• Reasonable cost.
Action Steps:
How to Reach 1,250* Key
LO MÁS EFICAZ PARA
• Call the Great Bend Chamber (792-2401) to arrange for payment of their insertion fee.
Business Leaders by
LA SALUD
Doing Nothing!**
• Call GBP (793-6351) to discuss design and printing requirements.
Kansans Optimizing Health Program (KOHP)
DE LAS PERSONAS DE KANSAS
February: Three Keys to Direct Mail Success.
Un programa de seis semanas desarrollado por la
su salud – paso a paso
Universidad de Stanford para ayudarle a mejorar
What are the most important elements for success in direct mail?
1. Your List – Begin with your own customers and prospects. Add to that with a
purchased list targeted to your ideal customer profile.
2. Your Offer – The best offers, that produce the best results, are compelling
and trackable.
3. Your Presentation – Professional design, high quality graphics, optimum
postage discount.
Benefits:
• Targeted to your customers, prospects, audience.
• Multiple formats available.
• Tried and effective.
Action Steps:
• Call GBP (793-6351) to discuss list needs, design and printing requirements.
• Prepare a dynamite offer.
The Great Bend Chamber of Commerc
e membership includes
every important business leader in the
area: the movers-and-shakers, the decision-makers, the communit
y pillars, the influencewielders. The absolute best way to reach
these business leaders
is by advertising with a professional, attention-g
etting insert in the
Great Bend Chamber of Commerce’s monthly
Outlook Business
Journal. Start here:
o pulmonar,
¿Vive con artritis, diabetes, una enfermedad de corazón
los días?
de asma o los effectos de un derrame cerebral todos
Aprender:
El Patrocinador
del Programa:
What are the benefits of your product/se
rvice?
from the product manufacturer, your franchise Use resources
marketing department, or other sources.
High-quality images and graphics make
your insert pop! Send
your best to Golden Belt Printing at www.Golde
nBelt.com (click
on “Send a File”) or e-mail to GBP@Gold
enBelt.com. Tell us
any design requirements or restrictions
, the quantity you want
printed, and any other specifics.
We’ll design an insert and send you a
PDF proof via e-mail for
you to approve or edit.
WE SPECIALIZ
CONVENIENC E IN COMFORT,
E AND BEAUTY
.
Top quality craftsm
KDHE Part Poster Span.indd 1
anship and
below designe
r prices! Perfect expert installation
for home remode
projects from
your kitchen
ling
to the bathroo
m.
“I didn’t feel comfort
able or
safe using my old
bathtub...
the Bliss walk-in
tub gave
me back my indepen
dence.”
-Mary G. from Carlsbad,
Your ideas will
come to life. Call
visit to discuss
us for a
the enhanceme
nts you
want to make
to your home.
Counter tops
• Quartz counter
tops
Silestone, Cambria, from
Avanza,
Formica, Zodiac
and natural
stone.
CA
We’re now a
dealer
distributor for
walk
in tubs.
Solid surface
counter tops
• from Array, Meganite,
Samsung,
HiMax, Hudson
Mysteria
Dovae, Kradon
and others.
Featured Brands
Include:
• Bliss, Boca,
American Acrylic
and
several other
brands.
• Soakers or
jetted water and/or
air.
• Huge selection
of colors and
chip sizes.
• Custom bathroom
applications
from the Onyx
Collection.
Designer sinks
for all uses.
• Recently added
BLANCO
Silgranit II for
our new installed
counter tops.
We have great
ideas! Call Wes
Be sure to call the Chamber of Commerce
at 792-2401 to arrange for your insert
to
be included in the next Outlook Business
Journal. (The Chamber charges $80 for
this
member service.)
786-8567
Golden Belt Printing, Inc.
Digital Offset Color • Calendars
• Envelopes • Pro Mailing
March: Your Organization’s “Silent Salesperson”.
Your business or organization’s brochure is a 24/7 salesperson. Make it represent you well - attractive design; description of the
benefits of doing business with you; how to contact you via phone, walk-in, email or web.
Benefits:
• Represent yourself the way you wish to be perceived.
• “Speaks” for you even when you’re not around.
Action Steps:
• Call GBP (793-6351) to discuss content and design elements.
April: Unique Calendars – An Effective Marketing Tool.
Calendars have marketing value all year long. Consider one that your customers and prospects will actually use, so they’ll have
it in front of them every day. Various formats are available to fit your goals.
Benefits:
• Exposure every day, all hours.
• Reasonable cost.
More
1125 US Hwy 281 Bypass • P. O. 997 • Great Bend, Kansas 67530-0997
(620) 793-6351 • (800) 299-6351 • Fax: (620) 792-5322
GoldenBelt.com
or Shirley (620)
330 West Hwy
4 • Hoisington
, Kansas 67544
Mobile: (620)
786-8567
rdmarble@ruraltel.ne
t
*This is the subscription count; the actual
number of readers is much greater than
1,250.
**Actually, you do need to take the first
step. We’ll do the heavy lifting on everything
else.
1125 US Hwy 281 Bypass • P. O.
997 • Great Bend, Kansas 67530-0997
(620) 793-6351 • (800) 299-6351
• Fax: (620) 792-5322
GoldenBelt.com
• A comer bien y vivir bien
• A usar las medicaciones con eficacia
• A solucionar los problemas y encontrar los
objetivos personales
• A dialogar con su doctor sobre su salud
• A tomar las opciones sobre su tratamiento
• A compartir las experiencias y aprender de los
otros
Call Butch or Roy at 793-6351 (800-2996351 for out-oftowners) to get the ball rolling. We will
help you with the
next steps.
What product/service do you wish to promote
to business leaders? Remember this is a B2B (businessto-business) promotion, targeting businesses and organizatio
ns in Great Bend and
beyond.
• Las formas de reducir su dolor
• A tratar la fatiga, frustración y aislamiento
• Las ventajas de ejercicio, cómo entrenarse sin
peligro y aumentar su nivel de energía
• A manejar la tensión y relajarse
Golden Belt Printing, Inc.
Digital Offset Color • Calendars • Envelopes • Pro Mailing
11/7/08 10:09:34 AM
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.........................................................................
We’ll have lots of new ideas in 2012. Start your new year by giving us a call - ask for
Butch, Mike or Roy - and let’s set a time when we can listen to your challenges and
together come up with fresh approaches to meet those challenges.
620-793-6351 or 800-299-6351.
1125 US Hwy 281 Bypass • P. O. 997 • Great Bend, Kansas 67530-0997
(620) 793-6351 • (800) 299-6351 • Fax: (620) 792-5322
GoldenBelt.com
al Offse
new from
Digital Offset
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Golden Belt Printing, Inc.
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QR (Quick Response) codes send your smart-phone-using customers and prospects to web sites promoting your company
and its uniqueness – testimonials, videos, coupons, maps, etc.
Benefits:
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A unique calendar format gives extra value and impact for your marketing
dollar. Mouse Pad Calendars (regular paper or FusionRepositionable material),
Community Calendars, Calendar Mailers, Calendar Magnets – all make your
calendar distinct, practical, out-of-the-ordinary.
Benefits:
• Unique; customers won’t discard them.
• Your contact information visible 24/7/365.
Action Steps:
• Call GBP (793-6351) and ask for ideas and samples.
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enbelt.com
July: Use QR Codes to Connect With Customers and Prospects
September: Calendars Don’t Have to be Ordinary
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Paper is not just paper. Unique qualities give your materials more zing and usability.
Non-tear cover stock? Waterproof? Repositionable adhesive? We have them.
Benefits:
• Attract and maintain attention with unique substrates.
Action Steps:
• Call GBP (793-6351) to discuss what substrates give your marketing materials
more impact. Lower quantities are now available.
Every Door Direct Mail – Retail (EDDM-Retail) is a USPS program with
significant postage discounts and allowing you to target select areas of
any community. Easy to qualify, easy to use.
Benefits:
• Choose the areas of your trade area to target.
• Very reasonable postage rates.
Action Steps:
• Call GBP (793-6351) and ask for EDDM-Retail materials.
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June: Use an Unusual Substrate to Give Your Marketing
Materials Impact.
August: Use EDDM-Retail to Target Selectively
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• Call GBP (793-6351) and ask for “IGNITE! Your Marketing With a Unique Calendar”.
• Begin collecting ideas, photos, graphics for your own calendar.
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