miami - Gay Ad Network

Proposal Summary
 
ONLINE DISPLAY CAMPAIGN REACHING GAY MEN
Efficient ROI-focused online marketing campaign
targeting gay male leisure and business travelers
in select major markets. Supports all forms of Rich
Media including video.
 
OPTIONAL ADD-ONS
Gay Ad Network
MIAMI
MOBILE CAMPAIGN REACHING GAY MEN
Mass reach campaign on popular Gay Social
Network iPhone Application.
GAY TRAVEL SEARCH ENGINE MARKETING
SEM complements your SEO work to find more
gay travelers on Google, Yahoo!, MSN, Ask.com
and AOL.
Mark Elderkin
Ft. Lauderdale, FL
954-485-9910
1
Online Display Campaign
 
Campaign may be optimized
based on CTR and post click
performance (by site and by ad
creative).
 
Campaign can be extended to
Lesbian Ad Network Sites
 
Campaign will be geo-targeted
to select geo-targets east of the
Mississippi.
 
Gay Ad Network
MIAMI
Campaign can include a value
-added Content Syndication
widget, with Twitter, video and
blog content from Miami CVB.
2
Gay Ad Network
MIAMI
Value Added Widget Syndication (Twitter/Video/Blog)
!! omg blog !!
411 Magazine
A Bear's Life Magazine
A lesbians faith
abOUTmag.com
ACD News
All Gay Network.net
AOL's Queersighted
Ask Angelo
ATLANTAboy.com
Baltimore OUTloud
Barefoot Male Celebs
Bay Area Reporter
BearParty Magazine
Best Lesbian Links
BGay.com
BigJock.com
Bitch Session
BIZ from NGLCC
BlackGayBlogger
Bladewire Syndicate
Blurbberry
Bryanboy
Camp Magazine
Chicago Free Press
ChicagoPride.com
Citizen Crain
Click Click Expose
ClubFly
Columbia City Paper
Commercial Closet
Connexion
Dailymotion
Damron Gay Travel Guides
David Atlanta Magazine
Designer Planet
doorQ.com
Echelon Magazine
ElectoPundit
Equality Press
Express Gay News
Feast of Fools
focusboy.net
FunMaps
GayInternetRadioLive
Gay City News
Gay List Daily
gay news blog
Gay News Watch
Gay Rights Watch
Gay Seattle Blogspot
Gay Sitges Guide
gay travel blog
Gay Travel News
Gay Villager
gay2share.com
gayborhood.tv
Gaybytes
GayCities
GayDC.net
GayFriendlyBiz.com
GayGamer.net
Gaymers
GayOrbit
GayRites.NET
GayTVone Television
GayWebSource
GayWeddings.com
Gaywheels.com
Gayz Of Our Lives
Genre Magazine
GFN
Girlports
GLBT and Proud
glbtq Encyclopedia
GLINN Media Database
Global Gay Classifieds
Good As You
HeSaid Publications
homofactual.com
Homotron
House of Jero
Houston Voice
Huzbears
Instinct Magazine
InterstateQ.com
JockBoyMusic.com
Joe.My.God.
JustGuys
lambdamedia
Lanzarote Gay Guide
Lesbian Mommy
LezTown
Mark's List
Meet Gay Couples
MenClick
Mogenic
Mombian
Movie Dearest
mySCENEcity Magazine
MySoCalledGayLife
National Gay News
Navigaytor.net
New Gay Travel Guide
New Mexico Voice
NikiiBabie's Haven
OhLaLa Mag
On Top Magazine
OurChart
Out & About Newspaper
Out In America Network
OutDrive
OutliciousTV
OUTmusic
Outsports
PageOneQ
Perfect Beat
Philadelphia Gay News
Pink Banana World
Pink Choice
pink district
Pink Kryptonite
PinkNews
Planitgay
Pop Culture Beast
Pop Sucker
Pride Fashions
Pride Source
Proud Parenting
Proud2Serve.net
Q Chicago
Q Cinema
Q Miami
Q New York
Q Portland
Q Radio
Q San Diego
Q San Francisco
Q Seattle
QMovieBlog
QNation.FM - Internet Radio
Queer Eugene
Queercents
Queerlife
Queerty
Real Gay LA
RealJock.com
ROD 2.0
Rosie O'Donnell's Blog
SHOUT Magazine
So Gay So What
Softly Dreaming
soliloqueer
Southern Voice
Stay With A Gay
Sterkworks
Superdyke.com
Team Biff
The Beeb Blog
The Big Bad Blog
The Bilerico Project
The DataLounge
The Entre-Nous Network
The Gay Community Yellow Pages
The Gay Youth Corner
The L Word Online
The Pretty Boys Club
The QTube - GLBT Music Videos
The Rainbow Babies
The Republiq of Austin
the17thman
This Happy Place
This is a Race
Thorspace
Thought Theater
Top Gayer
Treycruz
U4Men
Velvet Dice Bag
velvetpark magazine
Washington Blade
wayoutwest.tv
WhatsTheT
Windy City Media Group
Wolfe Video
Grindr iPhone Application
 
Fastest growing gay mobile app on iPhone.
 
Over 200,000 unique users and growing
quickly.
 
Unique opportunity to get in front of active,
wealthy, trend setters.
Gay Ad Network
MIAMI
4
Search Engine Marketing
Gay Ad Network
MIAMI
Run targeted gay travel text ads online.
Track web leads and conversions.
Find more customers, at a lower cost.
Gay Ad Network
MIAMI
Competitive Set
Total Unique Visitors (000) comScore Media Metrix November 2008
Gay Ad Network
Logo
(Logonline,
AfterEllen,
Downelink, etc.)
PlanetOut
(Gay.com and
PlanetOut.com)
Regent Media
(Gaywired, Out,
Advocate, etc.)
PlanetOut, Logo
and Regent Media
Combined
HHI US: $75K+
505
191
123
134
448
Male 25-54
355
88
192
94
374
Target Market
Advantage
Campaign
optimization to
maximize
efficiency by site,
ad space and ad
size.
More targeted reach
than all of the major
competitors combined
yes
Small, less than 25%
the size. Low
percentage of
males.
no
Small, less than
25% the size. HHI
levels are low.
no
This column shows
duplicated reach.
Small, less than 25%
Unduplicated reach is
the size.
even lower.
no
no
6