Festival Atlas 2015
Transcription
Festival Atlas 2015
Festival Atlas 2015 An overview and analysis of the music festival landscape in The Netherlands in 2015 Harry van Vliet MXStudio/Cross-media Research Group, Amsterdam University of Applied Sciences Amsterdam, 2016 Contents 2 — Festival Atlas 2015 4 6 14 16 18 28 30 32 34 42 46 48 50 52 54 56 58 60 62 64 66 68 70 72 78 101 102 104 Introduction I - Scope and Characteristics New music festivals 2015 Existing music festivals 2015 II - Programming Blues festivals 2015 Hardrock/Metal festivals 2015 Dance festivals 2015 III - Social Media A – Z Music festivals 2015 IV - Factsheets by Province Drenthe Flevoland Friesland Gelderland Groningen Limburg Noord-Brabant Noord-Holland Overijssel Utrecht Zeeland Zuid-Holland Maps of music festivals 2015 Methodology Festival Atlas team Festival information websites Colophon Introduction 4 — Festival Atlas 2015 The Festival Atlas 2015 gives an overview and analysis of the Dutch music festival landscape in 2015. The sector is bustling, diverse and attractive to many visitors – making it an important cultural, social and economic force in The Netherlands. In other words, many reasons exist for mapping out this landscape in greater detail. An Atlas Edition Zero Every year, the opening of festival season is widely covered in the press with overviews of the most popular festivals – and often come accompanied with a map of The Netherlands marking the festival locations. However, these maps only cover the tip of the iceberg; the festival landscape is actually much richer. But how rich is it? And if this richness is charted out, do the assumptions related to the developments and trends around festivals still hold true? Such excellent research questions beg for data. But while collections of data with information around festivals already exist, these almost all serve commercial goals and are not available as open research data. Therefore, a research database was set up that could collect all data related to festivals – on which overviews and supported statements could be made about the festival landscape. This Festival Atlas 2015 is the first result of this research. We regard this edition of the Festival Atlas as ‘Edition Zero’ – mainly because of all its evident shortcomings. This edition only covers music festivals, and does not even include jazz and classical music festivals (see Methodology). We also need to stress that the 900+ identified music festivals remains an underestimate of realities. The data set is only a sample – albeit a comprehensive one – and not a description of the complete population. The number of found music festivals can be put in perspective by knowing, for example, that the number of organised Dance parties is many times that of the number of music festivals. By including them, you will quickly arrive at thousands of music festivals/ music parties per year in The Netherlands. Use The overview and analysis of the festival landscape can help students better understand the current situation, and the relationships that exist, for example, between the ‘where’, the ‘when’ and the ‘what’ of the festivals taking place. Such information is not only of interest for students of event management and event marketing, but also those studying leisure, hospitality, cross-media, media, marketing and (commercial) economy. For professionals working in, or involved with, the event and festival sector, the atlas can function as a reference. For example, when you are positioning your own festival in the landscape, or need strongly supported statements on the sector’s working principles. The data presented in this atlas is also meant to challenge researchers to make their own connections on which to base further interpretations on the landscape’s composition and development. And such interpretations should not only be based on the quantitative data. For instance, the many included festival posters from 2015 beg for an analysis from other research areas, such as visual storytelling, semiotics and social identification. Our ambitions have only been awakened in making this edition – which provides another reason for calling this ‘Edition Zero’. This edition represents only a fraction of what is possible and therefore reflects only a fraction of our ambitions. By including more types of festivals (film festivals, literary festivals, etc.), more types of data (ticket data, sponsoring information, reviews, etc.) and more historical data, a fuller overview would be made possible – along with the possibility for more, and deeper, analysis. Via the website www.festivalatlas. nl and future editions, we hope to (gradually) expand on these challenges. As conclusion, we are very curious about your reactions to ‘Edition Zero’. You can also regard this publication as an open call for the sharing of data and information – so we can provide the festival sector with better, more complete and more sophisticated atlases in the years to come. Introduction — 5 I - Scope and Characteristics 6 — Festival Atlas 2015 How many music festivals took place in 2015? How are these festivals spread out over the year? What proportion of festivals has free admission? Are there more one-day festivals than multi-day festivals? How many music festivals were cancelled in 2015? How many new music festivals appeared in 2015 – and did most of these charge admission? The festival season In 2015, The Netherlands had 924 music festivals that together provided 968 music festival editions. These music festivals have a clear seasonal pattern: almost three-quarters took place during the summer period in the months May through September. On a variety of days in 2015, 20 or more music festivals took place on the same day. On the five days with the most music festivals, 14% of all the music festivals in 2015 took place. The music festivals also have a clear geographical pattern. The three provinces with the most music festivals were Noord-Holland, Noord-Brabant and Zuid-Holland, which together accounted for 55% of all music festivals. The busiest cities were Amsterdam, Rotterdam and Eindhoven. Together with Utrecht and Groningen, these five cities accounted for 30% of all music festivals. The largest proportion of music festivals is annually returning festivals, some of which had multiple editions in 2015. A sizeable proportion of the music festivals in 2015 is relatively young: 366 festivals, or 39%, have had three editions or less. A third (32%) of the music festivals have had 10 editions or more. This ‘old guard’ has their origins in the period of the late 1960s to 2005. multi-day music festivals over the months strongly resembles the overall division of music festivals over the months. Therefore here, we can also not speak of specific seasonal influences. The pattern of one-day festival and multi-day festivals when related to the provinces shows an erratic pattern. The provinces Noord-Holland and Utrecht have relatively more one-day festivals, while the provinces Noord-Brabant, Limburg, Friesland, Groningen, Zeeland, Flevoland and Drenthe have relatively more multi-day festivals (see IV). New and cancelled music festivals In 2015, a total of 127 new music festivals took place, representing 14% of the total offering of 924 festivals. These involved 130 festival editions. The vast majority (88%) took place in the summer period of May through September. The distribution of the new festivals over the months correlates strongly with the distribution of existing festivals, and follow the same seasonal pattern. Most new music festivals (65%) also took place in the provinces with the most festivals: Noord-Holland, Noord-Brabant and Zuid-Holland. In other words, most new music festivals took place during the busiest months in the busiest provinces. New music festivals are, however, more likely to be paid rather than free festivals, and also more likely to be one-day rather than multi-day festivals. Some characteristics of music festivals Over three-quarters (77%) of the music festivals in 2015 was paid festivals. The pattern of free and paid music festivals over the months strongly resembles the overall distribution of music festivals over the months. Therefore, no specific seasonal influences exist to account for the ratio between free and paid festivals. Also, no clear relationship was found between the proportion of paid/free and the provinces. Most provinces have a ratio around 75% - 25% (see IV). In 2015, a total of 45 music festivals were cancelled – about 5% of the total of 968 festival editions. In almost all cases, these music festivals were meant to take place in the summer. Cancelled music festivals were often paid one-day music festivals. Over half (52%) of the cancelled music festivals were young festivals existing no longer than three editions. A fifth of the cancelled music festivals in 2015 involved a new music festival. A large majority (73%) of music festivals in 2015 was one-day festivals. The multi-day festivals are concentrated in the typical festival months of May through September. The pattern of one-day and Scope and Characteristics — 7 Number of music festivals in 2015 by month 142 Busiest days in 2015 143 132 131 117 80 36 30 26 23 Jan 29 30 28 28 27 August 27 55 34 5 September May 5 4 April May July 27 24 23 n=949 Feb Mar Apr May June July Aug Sep Oct Nov Dec n=949 Year of first edition of music festivals in 2015 Best Kept Secret 140 120 100 80 Le Guess Who? 60 DeBeschaving 40 Pinkpop Zomerpop Zwarte Cross Parkpop 20 0 < 1970 1972 1975 1978 1981 1984 1987 1990 1993 1996 1999 2002 2005 2008 2011 2014 8 — Festival Atlas 2015 n=958 Number of music festivals in 2015 by province Noord-Holland Cities with the most music festivals in 2015 232 Noord-Brabant Rotterdam 168 Zuid-Holland 135 Gelderland 74 Limburg 73 Overijssel 73 Utrecht 43 Groningen 43 51 123 43 Groningen Eindhoven 69 Friesland Utrecht Amsterdam Den Haag 38 21 27 n=965 Zeeland 26 Flevoland 16 Drenthe 16 n=968 Percentage of music festivals in 2015 by edition Percentage music festivals in 2015 by frequency type 1+92+70G 14+25+111832G 7% 1% 14% 32% 25% 18% 92% One-off Annually 11% n=968 Several times a year Irregular New 2-3 4-5 6-10 n=958 > 10 Scope and Characteristics — 9 Number of paid and free music festivals in 2015 by month 39 37 22 110 96 94 90 29 22 23% 6 60 1 77% 88 18 5 free 43 €€€ 28 Paid vs. free admission 46 1 n=933 5 6 31 27 20 Jan Feb Mar Apr May June July Aug Sep Oct Number of paid and free music festivals in 2015 by province Noord-Holland 190 Noord-Brabant 127 Zuid-Holland 91 42 38 Nov Dec Percentage of paid and free music festivals in 2015 by province 40 Noord-Holland Gelderland Limburg 50 20 Limburg 55 11 32 68 24 76 29 71 Overijssel 42 23 35 65 Utrecht 17 23 77 Zuid-Holland 54 17 Utrecht 83 Noord-Brabant Gelderland Overijssel n=924 83 17 Friesland 35 5 Friesland 88 12 Groningen 36 5 Groningen 88 12 Zeeland 17 4 Flevoland Drenthe Zeeland 14 2 8 7 Flevoland n=933 Drenthe 19 81 88 53 12 47 n=933 10 — Festival Atlas 2015 Number of 1-day and multi-day music festivals in 2015 by month 45 1-day vs. multi-day festivals 41 23 38 1 44 >1 day days 109 97 102 73% 93 21 27% 73 n=949 59 4 4 30 19 Jan Feb 19 6 36 8 3 28 24 Mar Apr May June July Aug Sep Oct Number of 1-day and multi-day music festivals in 2015 by province Noord-Holland 192 Noord-Brabant 58 108 n=949 Percentage of 1-day and multi-day music festivals in 2015 by province Noord-Holland Noord-Brabant 83 17 35 65 27 52 20 Gelderland 72 28 28 Limburg 55 16 Overijssel 42 Overijssel Dec 73 96 Limburg Nov Zuid-Holland Zuid-Holland Gelderland 39 23 Utrecht 57 10 36 40 60 23 77 Utrecht 85 15 Friesland 28 15 Friesland 65 35 Groningen 27 14 Groningen 66 34 Zeeland 67 33 Zeeland 16 Flevoland 10 6 Drenthe 10 6 8 n=949 Flevoland 63 37 Drenthe 63 37 n=949 Scope and Characteristics — 11 free Paid vs. free admission €€€ Number of new music festivals in 2015 by month 89% 11% 25 21 n=126 21 16 12 3 2 Jan Feb 11 6 6 4 Mar Apr May June July Aug Sep Oct Nov 1 Dec Number of new music festivals in 2015 by province Noord-Holland 23 Zuid-Holland 19 Gelderland 1 day >1 days 7 Limburg 87% 5 Overijssel 8 Utrecht 4 Groningen 7 2 Flevoland 1 2 12 — Festival Atlas 2015 13% n=128 10 Friesland Drenthe 1-day vs. multi-day festivals 42 Noord-Brabant Zeeland n=128 n=130 free Paid vs. free admission €€€ Number of cancelled music festivals in 2015 by month 85% 15% n=33 6 1 Jan Feb Mar Apr 8 3 May June July 5 Aug Sep Number of cancelled music festivals in 2015 by province Noord-Holland 6 Noord-Brabant 4 7 3 Limburg 4 Overijssel 5 Utrecht 7 Friesland Groningen 3 Zeeland 3 Nov Dec n=27 Percentage of cancelled music festivals in 2015 by edition 21+31+71724G 21% 17% 31% 7% New 2-3 Flevoland 1 Drenthe 1 Oct 24% Zuid-Holland Gelderland 1 3 n=42 4-5 6-10 > 10 n=44 Scope and Characteristics — 13 IIIIIProgramming Social Media Programming De Festival Atlas is an is in important de periode way meimusic for 2015 tatus festivals peribus to attract anderibus, a public sus. to and Reperis differentiate ex exerio themselves dolupitatur, apeliquis from eachutother. quodiWhat ut ium proportion enis dolupta of a programme non plis is esti made deribus. up ofDis nihiliquam, Dutch artists? odio Is the temprogramming illaceperion exersperit plique innovative? Or can quis wevolorempero speak of id qui as nonsenim And McFestivalisation? fugiat how denisim do inveliqui music festivals ipsumtypify ditiantthemselves? et hilles repe cum cusapeditem ipiet, voluptium dusapitem quatem ne officit maioris dolut eum natur solest, odia ditasitenime nonet et qui doluptas earum qui aut et, que re, is dellaborepta vid quia verum audaess itaturem qui volorecti cum, si nimi, nonest, cuptur? Sum enestis mi, cus ipsunt, coruntem reribus, ea doluptia ditae praectincil ernatur? 18 — Festival Atlas 2015 Country of origin Many artists and bands perform during music festivals. In cooperation with www.festivalinfo. nl, we determined the programming of 581 of the researched music festivals. In total, this consisted of 13 403 performances, with an average of 20 performances per festival. The number of performances per festival varies greatly, ranging from only five performances to over 100. Of these performances, the land of origin was registered for 7996 bands. These bands came from 59 different countries. The large majority were artists/bands from The Netherlands with 68%. The UK followed with 8% and the rest of Europe totalled 13%, of which a large majority came from Belgium and Germany. The USA provided 7% of the bands for Dutch music festivals in 2015. The proportion of Dutch artists/bands varies per festival characteristic. For instance, the proportion of Dutch artists/bands is higher at free musical festivals than at paid ones. The proportion is also higher at one-day festivals than at multi-day festivals. While the proportion of Dutch bands/artists also differs per month, no specific pattern could be determined. For example, in the summer months when many foreign bands are touring festivals, it is not true that the number of Dutch bands/artists is notably lower. In fact, the months with the least proportion of Dutch bands/artists are the months October through January, with a sudden rise in February and March. The division over provinces also shows an erratic pattern: with the busiest province Noord-Holland not showing a significantly different division of countries of origin than a less busy province such as Utrecht. The most extreme division can be found with the two least busy provinces: Flevoland has the smallest proportion of Dutch artists/bands, while Drenthe has the largest proportion. Innovation in programming Programming is an important way for music festivals to attract a public and to differentiate themselves from each other. At the same time, festivals are commonly criticised for becoming ever more similar – often referred to as McFestivalisation. A comparison between Pinkpop and Lowland shows that such statements can easily be tested. By comparing the programming of Pinkpop and Lowlands over the years 1993 through 2015, it became apparent that some overlap exists in the way Pinkpop ‘borrows’ bands from Lowlands over the two years following a Lowlands edition. In other words, if you missed Lowlands one year, you can just go to Pinkpop the following year. As a ‘trendsetter’, Lowlands does not go much further. From the innovation index that shows how little bands are repeated in a festival’s programme (with a score of 1 when each edition has a completely new line-up), the difference between Pinkpop and Lowlands is not substantial. Several newer music festivals are in fact much more ‘innovative’ – but, of course, this may have to do with the limited time they have been around. A mapping of festivals shows a cluster of festivals having similar line-ups, but also many festivals that revolve around this core as if representing a galaxy being formed. Further analysis needs to determine which clusters are stable and if there is a valid argument to be made about the McFestivalisation of Dutch music festivals. Genres Music festivals adopt over 280 different genre terms to typify their festival – sometimes using dozens per festival. These genres range from known genres such as rock, house and pop, to more obscure designations such as neurofunk, deathcore and nedertronica. In total, 10 418 references to genres were found on music festival websites (data taken from hugo.events). The most commonly used genre terms are dance, house, rock, pop, techno and electro, which together account for an ample 45% of all references found on festival websites. Genre terms that appear rarely but still account for more than 1% of the total references include terror, dancehall, acid, breakbeat and salsa. Programming — 19 Land of origin of bands performing at Dutch music festivals in 2015 20 — Festival Atlas 2015 n=7996 Programming — 21 Percentage of land of origin of bands at free and paid music festivals in 2015 Percentage of land of origin of bands at 1-day and multi-day music festivals in 2015 1 3 8 3 4 7 15 3 5 4 8 11 17 5 9 11 85 76 60 65 Paid 1-day Free NL UK Rest of Europe Percentage of land of origin of bands at music festivals in 2015 by month jan feb Percentage of land of origin of bands at music festivals in 2015 by province mrt 65 80 Gelderland 70 Limburg 69 juli 70 Utrecht aug 70 Friesland 81 69 61 Groningen 65 okt 55 Zeeland nov 56 Flevoland dec 76 Overijssel 65 sep 63 Zuid-Holland 76 mei 67 Noord-Brabant 84 juni Other Noord-Holland 57 apr USA multi-day 63 77 56 Drenthe 38 94 n=7850 NL 22 — Festival Atlas 2015 UK n=7850 Rest of Europe USA Other 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 LowLands Overlap in programming of Lowlands and Pinkpop in the period 1993 – 2015 (the darker the more overlap) Pinkpop b+65+549081100+98 Innovation index 6 music festivals up to and including 2015 0.98 0.65 1 0.54 0.81 Lowlands Pinkpop Best Kept Secret Bastard Fest Woo Hah! Festival Down the Rabbit Hole 0.9 Programming — 23 Mutual distances of the programming of 581 music festivals 0.10 0.00 -0.10 -0.10 24 — Festival Atlas 2015 0.00 0.10 0.20 Programming — 25 Genre terms used by music festivals 26 — Festival Atlas 2015 > 90% > 50% > 25% > 10% > 5% > 4% > 3% > 2% >1 n=10418 Data provided by hugo.events Programming — 27 III Social Media Social media offers an obvious opportunity for music festivals to stimulate mouth-to-mouth advertising, and thereby involving visitors with the festival. But what social media platforms do music festivals use? How do visitors react? And what differences exist between the different music festivals? 34 — Festival Atlas 2015 Music festivals and social media Of the 12 social media platforms that were studied, an obvious top three are used by music festivals: Facebook (73%), Twitter (57%) and YouTube (39%). Instagram remains bubbling under with 20%. Other platforms were used very little or to a limited degree. This is particularly notable for platforms that specifically focus on music, such as music streaming services (Spotify, Soundcloud, last.fm and Deezer) and community platforms (MySpace). The average number of Facebook ‘likes’ on a music festival page is 14 275, but a vast range exists. A small group of music festivals (around 15%) score above this average, with some extreme cases ranging from hundreds of thousands of likes to over a million of likes (such as the festival A State of Trance). Most music festivals (84%) are under the average, with 17% scoring less than a thousand likes. A similar pattern exists with Twitter followers and YouTube views. The average number of Twitter followers is 1974, with 75% of the music festivals actually scoring lower, and 2% having over 10 000 followers. With YouTube, the average is almost 784.000 views (!). This average is caused by a small group of music festivals (3%) that score over one million views, with even more extreme cases scoring between 117 million views (Qapital) and 185 million views (Liquicity Festival). Of the music festivals, 89% do not get above 100 000 YouTube views. Significant correlations exist with music festivals between the number of Facebook likes, Twitter followers and YouTube views. More differences between music festivals Music festivals also have other differences when it comes to social media. Paid music festivals score better than free festivals when it comes to likes, followers and views. This may have to do with the budget that paid festivals spend on marketing and communication. Multi-day festivals score better than one-day festivals when it comes to likes and followers, but not when it comes to YouTube views. On average, one-day festivals actually score better with YouTube views. This may have to do with the number of one-day festivals that generate an extreme amount of views. New music festivals score significantly more than existing music festivals when it comes to likes, followers and views. However, this effect is not apparent when we compare ‘young’ festivals (less than four editions) with ‘old’ festivals (over 10 editions): these barely show any differences in the number of likes and followers; however, with the number of YouTube views, younger festivals score higher than older festivals. A limited analysis (of 71 festivals) of the effect of genre shows that visitors of dance music festivals do a lot more on social media than visitors of blues and metal music festivals. These differences are absolute differences, and has not been adjusted to the visitor numbers since that data is currently not available. Livestreaming music festivals Livestreaming has become popular via apps such as Meerkat and Periscope, which allow anyone with a mobile phone to ‘broadcast’. It may look like an obvious way for music festivals to share with others, but it’s also seen with great fear by some festival organisers. The use of livestreaming at music festivals was very limited in 2015 if judged by the use of the Meerkat app. Of the top ten international music festivals, only SXSW springs out with almost 400 ‘broadcasts’ and 500+ viewers. Large music festivals such as Glastonbury and Roskilde only did a handful of livestreams with only a few hundred viewers. In The Netherlands only Pinkpop pops out with 23 Meerkat streams and 500+ viewers (3 200). With the nine other Dutch music festivals that were studied, few or no Meerkat livestreams were used. Social Media — 35 Percentage of music festivals in 2015 who used social media platforms 73 57 39 1 1 1 last.fm Deezer 0,5 MySpace 1 Pinterest 4 Tumblr 4 Google+ Spotify Instagram YouTube Twitter Facebook 6 SoundCloud 20 n=852 Use of Meerkat Live Streaming at music festivals in 2015 worldwide and in the Netherlands (views and streams) 5 ADE 4 Pinkpop 10 Parkpop Exit 0 Life I Live Festival Fuji Rock 0 Zwarte Cross 391 Lowlands 0 TT Festival Assen 0 2 Big Rivers 0 0 Appelpop 0 3 Defqon 1 0 314 Glastonbury Roskilde Werchter 335 26 500+ SXSW Sziget Lollapalooza 213 Off festival Sonar 36 — Festival Atlas 2015 319 1 5 500+ 46 23 1 0 24 5 1 1 Percentage of music festivals by number of Facebook Top 5 music festivals with the most Facebook likes likes 1+15+421725G 3+22+5025G 3+8+16948G 1% 25% 15% 17% 42% > 1 million > 100 thousand > 10 thousand > 1 thousand >0 =0 n=647 Percentage of music festivals by number of Twitter followers 3% 25% > 1 million > 100 thousand > 10 thousand > 1 thousand >0 =0 a A State of Trance Qapital Amsterdam Dance Event Sensation Pinkpop 244.930 106.069 76.771 62.348 57.879 n=647 Percentage of music festivals by number of YouTube views Top 5 music festivals with the most YouTube views 8% 16% 48% 16% 9% Top 5 music festivals with the most Twitter followers 22% 50% 3% b A State of Trance 1.085.662 Sensation 922.604 Qapital 555.262 Mysteryland 454.466 Amsterdam Dance Event432.478 > 1 million > 100 thousand > 10 thousand > 1 thousand >0 =0 r Liquicity Festival 185.830.238 Qapital 117.329.695 Sensation 48.423.275 A State of Trance 45.894.936 Lowlands 18.728.915 n=647 Social Media — 37 Average social media use of paid vs. free music festivals 14,8 2,4 2 3,3 b Average number of views (x million) Average number of followers (x 1000) Average number of likes (x 1000) 18,4 1,1 0,8 0,8 0,1 Total Paid Free a Total Paid Free r Total Paid Free n=620 Average social media use of 1-day vs. multi-day music festivals 15,6 14,3 3,3 2,3 1,8 Average number of views (x million) Average number of followers (x 1000) Average number of likes (x 1000) 18,1 1,1 0,8 0,2 b Total 1 day > 1 day a Total 1 day > 1 day r Total 1 day > 1 day n=630 38 — Festival Atlas 2015 Average social media use of new versus existing music festivals 13,6 3,9 2,3 1,7 Average number of views (x million) 14,3 3,3 Average number of followers (x 1000) Average number of likes (x 1000) 20,2 0,8 0,5 b Total New Existing a Total New Existing r Total New Existing n=646 Average social media use by young (< 4 editions) versus old (> 10 editions) music festivals b Total 16,5 15,4 Young Old a 2,4 Total 2,4 Young 2,4 Old Average number of views (x million) 15,9 Average number of followers (x 1000) Average number of likes (x 1000) 1,8 r 1,1 0,4 Total Young Old n=435 Social Media — 39 Average social media use of music festivals by genre 5,9 90 1,8 b Dance Blues Average number of views (x million) Average number of likes (x 1000) Average number of followers (x 1000) 12,4 5,2 a Metal Dance 0,4 0,5 Blues Metal r Dance 0,02 0,01 Blues Metal n=71 Average social media use of music festivals by month 90000 80000 70000 60000 50000 40000 30000 20000 10000 Jan Feb Mar Facebook Likes 40 — Festival Atlas 2015 Apr May June July Twitter Followers Aug Sep Oct Nov Dec n=630 YouTube Views (x100) Average number of Facebook likes of music festivals by province 24985 21276 14275 8435 6728 5782 4753 NH NB ZH GE LI 5857 4668 OV UT FR 3320 3819 GR ZE 2040 FL DR n=647 Average number of Twitter followers of music festivals by province 4748 3242 2176 1315 NH 774 738 NB ZH 1360 1099 793 655 GE LI OV UT FR GR 654 ZE 484 FL DR n=647 Average number of YouTube views of music festivals by province 2724 1874 1109 381 NH NB 38 74 45 85 ZH GE LI OV UT 36 12 FR GR 103 ZE 2 FL DR n=647 Social Media — 41 IV - Factsheets by Province The music festival landscape has peaks and valleys: not only across the months of the year but also across the different provinces and cities where music festivals take place. Each province has its own music festival profile – which becomes more apparent in the factsheets by province. 46 — Festival Atlas 2015 Diffusion of festivals Provinces show significant differences in the number of festivals they held in 2015. Noord-Holland is the absolute leader, accounting for almost a quarter (24%) of all festivals. Noord-Brabant and Zuid-Holland follow in second and third place. Together, these three provinces account for 55% of all the music festivals. The provinces Flevoland and Drenthe have the least number of music festivals – not even reaching 10% of the number organised in Noord-Holland. The diffusion of festivals within a province follows a whole other pattern, with an inverse relationship between the province’s number of music festivals and the diffusion of these festivals in places across that province: the more music festivals in a province, the more concentrated these festivals are as to where they take place; or the less music festivals in a province, the more distributed they are across the province. For example, the diffusion index (see Methodology) of the province Zeeland is 0.84, which means that almost every festival took place in a different location. Meanwhile, the diffusion index of Noord-Holland is only 0.22. This can perhaps be partly accounted for by the magnetic pull of big cities such as Amsterdam in Noord-Holland, and cities in other provinces such as Rotterdam, Eindhoven, Utrecht and Groningen. Some characteristics of music festivals by province The average proportion between paid and free music festivals lies around 75% - 25% for all provinces. Relatively-speaking, the provinces Zuid-Holland, Overijssel and Drenthe have slightly more free festivals, while the provinces Friesland, Groningen and Flevoland have slightly more paid festivals. But these differences are not significant. There exists even a significant positive correlation between paid and free music festivals across the provinces: the more of one, the more of the other. correlation. The provinces Noord-Holland and Utrecht have relatively more one-day festivals, while the provinces Noord-Brabant, Limburg, Friesland, Groningen, Zeeland, Flevoland and Drenthe have relatively more multi-day festivals. This last group of provinces are mostly ones with fewer festivals anyway, whereby it seems that while these provinces perhaps organise less festivals, they do organise relatively more multi-day ones. However, Noord-Brabant does not fit into this overall pattern (relatively more music festivals, relatively less oneday festivals), and neither does the province Utrecht (relatively less music festivals, relatively more one-day festivals). New and cancelled music festivals, by province The absolute number of new music festivals clearly differs by province. The three provinces with the most music festivals also had the most new music festivals in 2015: Noord-Holland, Noord-Brabant and Zuid-Holland. If we look at the relative proportion of new music festivals, then Noord-Holland (18%) and Groningen (17%) score above the national average (14%); and the provinces Friesland (9%), Zeeland (8%), Limburg (7%) and Flevoland (6%) score below the national average. Also in the distribution of a music festival’s ‘age’, obvious differences are seen between provinces. Zeeland (54%) and Drenthe (53%) have significantly more music festivals that have had 10 or more editions, relative to the national average (32%); while Noord-Holland (24%) and Utrecht (23%) are significantly under the national average. Cancelled music festivals do not occur relatively more often in the busier provinces; in provinces such as Utrecht, Overijssel and Limburg music festivals are also cancelled whereby the (small) number does not rival the number of cancellations in busy provinces such as Noord-Holland and Zuid-Holland. The relationship between one-day and multi-day music festivals over the different provinces shows a less clear pattern, but still has a significant positive Factsheets by Province — 47 Drenthe Busiest places Most festivals (16) New festivals (2) 11 10 Cancelled festivals (1) Diffusion index (0,63) 10 2 Busiest day: 11 September (3). Number of music festivals in 2015 in Drenthe by month (16) 1 Jan 1 Feb Mar Apr 2 3 May June July 4 5 Aug Sep Oct Nov Dec n=16 Percentage of music festivals in 2015 by frequency type in Drenthe Percentage of music festivals in 2015 by edition in Drenthe 0+94+60G 13+13+754G 6% 13% One-off Annually Several times a year Irregular 94% 48 — Festival Atlas 2015 n=16 54% 13% 7% 13% New 2-3 4-5 6-10 >10 n=15 Number of paid (purple) and free (orange) music festivals in 2015 in Drenthe by month 1 1 Jan Feb Mar Apr 2-1 1-1 May June 1-2 2 3 July Aug Sep Oct Nov Dec n=15 Number of 1-day (purple) and multi-day (orange) music festivals in 2015 in Drenthe by month Feb Mar free €€€ Paid vs. free admission Apr 3 May June 1-day vs. multi-day festivals 1 day 1 1-1 >1 days 4-1 3 July Aug Sep Paid vs. free admission - New free Jan 1 €€€ 1 Oct Nov Dec n=16 1-day vs. multi-day festivals - New 1 day >1 days 53% 47% 63% 37% 50% 50% 50% 50% n=15 n=16 n=2 n=2 Factsheets by Province — 49 Flevoland Busiest places Most festivals (16) New festivals (1) 11 12 Cancelled festivals (1) Diffusion index (0,38) 10 7 Busiest days: 19 June, 4 July (2). Number of music festivals in 2015 in Flevoland by month (16) Jan 2 1 Feb Mar 2 Apr May 4 3 3 June July Aug 1 Sep Oct Nov Dec n=16 Percentage of music festivals in 2015 by frequency type in Flevoland Percentage of music festivals in 2015 by edition in Flevoland 0+87+130G 6+6+251944G 6% 13% One-off Annually Several times a year Irregular 87% 50 — Festival Atlas 2015 n=16 6% 44% 25% 19% New 2-3 4-5 6-10 >10 n=16 Number of paid (purple) and free (orange) music festivals in 2015 in Flevoland by month Jan 2 1 Feb Mar 1-1 Apr May 1-2 4 3 June July Aug 1 Sep Oct Nov Dec n=16 Number of 1-day (purple) and multi-day (orange) music festivals in 2015 in Flevoland by month Feb Mar free €€€ Paid vs. free admission 2-2 2 Apr May June 1-day vs. multi-day festivals 1 day 2-1 1 3 >1 days 87% 13% 63% 37% n=16 n=16 July Aug Sep Paid vs. free admission - New free 1 €€€ Jan 1-1 100% 0% n=1 Oct Nov Dec n=16 1-day vs. multi-day festivals - New 1 day >1 days 100% 0% n=1 Factsheets by Province — 51 Friesland Busiest places Most festivals (43) New festivals (4) 8 9 Cancelled festivals (0) Diffusion index (0,6) 12 4 Busiest day: 14 May (4). Number of music festivals in 2015 in Friesland by month (43) 10 Jan 2 1 1 Feb Mar Apr 9 6 3 May June July Aug 8 Sep 1 1 1 Oct Nov Dec n=43 Percentage of music festivals in 2015 by frequency type in Friesland Percentage of music festivals in 2015 by edition in Friesland 0+100+0G 9+28+141633G 100% 9% One-off Annually Several times a year Irregular n=43 52 — Festival Atlas 2015 33% 28% 16% 14% New 2-3 4-5 6-10 >10 n=43 Number of paid (purple) and free (orange) music festivals in 2015 in Friesland by month 1 Jan 1 8 2 1 1 Feb Mar Apr May 1 1-2 7 6 6 1 1 1 June July Aug Sep Oct Nov Dec n=40 Number of 1-day (purple) and multi-day (orange) music festivals in 2015 in Friesland by month 2 1 Feb Mar Apr free €€€ Paid vs. free admission 2-1 May June 1-day vs. multi-day festivals 1 day >1 days 6 2 3 4 3 5 1 1 1 July Aug Sep Oct Nov Dec Paid vs. free admission - New free 1 €€€ Jan 8 2 n=43 1-day vs. multi-day festivals - New 1 day >1 days 87% 13% 65% 35% 75% 25% 75% 25% n=40 n=43 n=4 n=4 Factsheets by Province — 53 Gelderland Busiest places Most festivals (74) New festivals (7) 4 6 Cancelled festivals (3) Diffusion index (0,54) 7 5 Busiest day: 6 June (4). Number of music festivals in 2015 in Gelderland by month (74) 13 9 4 Jan Feb 11 2 Mar Apr May June 11 8 July Aug 5 4 Sep Oct 2 Nov 3 Dec n=72 Percentage of music festivals in 2015 by frequency type in Gelderland Percentage of music festivals in 2015 by edition in Gelderland 1+92+70G 10+24+151437G 7% 1% 10% One-off Annually Several times a year Irregular 92% 54 — Festival Atlas 2015 n=74 24% 37% 14% 15% New 2-3 4-5 6-10 >10 n=72 Number of paid (purple) and free (orange) music festivals in 2015 in Gelderland by month 2 1 3 Jan Feb 2 7 Mar Apr 4 11 9 3 8 2 5 May June 3-2 4 July Aug Sep Oct 2 2-1 Nov Dec n=71 Number of 1-day (purple) and multi-day (orange) music festivals in 2015 in Gelderland by month 1 Jan Feb Mar Apr free €€€ Paid vs. free admission 3 8 day 6 3 May June 1-day vs. multi-day festivals 1 5 5 >1 days 76% 24% 72% 28% n=71 n=72 July Aug 1 2 4 4 Sep Oct Paid vs. free admission - New €€€ 3 2 4 5 free 12 1 100% 0% n=6 Nov 3 Dec n=72 1-day vs. multi-day festivals - New 1 day >1 days 67% 32% n=6 Factsheets by Province — 55 Groningen Busiest places Most festivals (43) New festivals (7) 9 6 Cancelled festivals (3) Diffusion index (0,33) 7 9 Busiest day: 5 September (3). Number of music festivals in 2015 in Groningen by month (43) 10 1 2 1 5 6 Jan Feb Mar Apr May 3 June 6 4 3 July Aug Sep Oct Nov Dec n=41 Percentage of music festivals in 2015 by frequency type in Groningen Percentage of music festivals in 2015 by edition in Groningen 0+95+50G 17+19+1728G 5% 28% 17% One-off Annually Several times a year Irregular 19% New 2-3 4-5 6-10 >10 17% 95% 56 — Festival Atlas 2015 n=43 19% n=42 Number of paid (purple) and free (orange) music festivals in 2015 in Groningen by month 2 2 1 1-1 Jan Feb Mar 4 4 3 Apr May June 8 6 4 3 July Aug Sep Oct Nov Dec n=39 Number of 1-day (purple) and multi-day (orange) music festivals in 2015 in Groningen by month 2 Jan Feb 3-1 Mar free €€€ Paid vs. free admission 1 2 5 Apr May 1-2 3 3 2-1 8 June July Aug Sep 1-day vs. multi-day festivals 1 day >1 days 88% 12% 66% 34% n=41 n=41 4 Paid vs. free admission - New free 1-1 €€€ 1 100% 0% n=7 Oct Nov Dec n=41 1-day vs. multi-day festivals - New 1 day >1 days 100% 0% n=7 Factsheets by Province — 57 Limburg Busiest places Most festivals (73) New festivals (5) 4 8 Cancelled festivals (4) Diffusion index (0,62) 5 3 Busiest day: 29 August (4). Number of music festivals in 2015 in Limburg by month (73) 16 13 1 1 4 3 Jan Feb Mar Apr 10 8 7 May June 7 July Aug Sep Oct Nov Dec n=70 Percentage of music festivals in 2015 by frequency type in Limburg Percentage of music festivals in 2015 by edition in Limburg 0+99+10G 7+24+72339G 1% 7% One-off Annually Several times a year Irregular 99% 58 — Festival Atlas 2015 n=73 24% 39% 7% 23% New 2-3 4-5 6-10 >10 n=72 Number of paid (purple) and free (orange) music festivals in 2015 in Limburg by month 2 1 1 4 Jan Feb Mar 1-2 Apr 1 4 4 6 May June 5 11 10 6 4 July Aug Sep 1 6 Oct Nov Dec n=69 Number of 1-day (purple) and multi-day (orange) music festivals in 2015 in Limburg by month 8 6 Jan Feb 1 free €€€ Paid vs. free admission 8 9 May June July Aug Sep 4 Apr 3 Mar 7 4 3 4 1-2 1-day vs. multi-day festivals 1 day >1 days 71% 29% 60% 40% n=70 n=70 Paid vs. free admission - New free 1 €€€ 1 1 100% 0% n=5 3 4 Oct Nov Dec n=70 1-day vs. multi-day festivals - New 1 day >1 days 100% 0% n=5 Factsheets by Province — 59 Noord-Brabant Busiest places Most festivals (168) New festivals (23) 2 2 Cancelled festivals (4) Diffusion index (0,34) 5 8 Busiest day: 27 April (8). Number of music festivals in 2015 in Noord-Brabant by month (168) 24 19 25 23 20 19 11 8 6 Jan 3 4 Feb Mar 4 Apr May June July Aug Sep Oct Nov Dec n=166 Percentage of music festivals in 2015 by frequency type in Noord-Brabant Percentage of music festivals in 2015 by edition in Noord-Brabant 1+89+100G 14+24+1028G 10% 1% 14% One-off Annually Several times a year Irregular 89% 60 — Festival Atlas 2015 n=168 28% 24% 24% 10% New 2-3 4-5 6-10 >10 n=168 Number of paid (purple) and free (orange) music festivals in 2015 in Noord-Brabant by month 5 2 6 17 18 11 6 5 17 15 14 13 2 1 9 6 Jan 3 4 Feb Mar 7 4 Apr May June July Aug Sep Oct Nov Dec n=165 Number of 1-day (purple) and multi-day (orange) music festivals in 2015 in Noord-Brabant by month 11 6 Jan 3 4 Feb Mar free €€€ Paid vs. free admission Apr 5 14 13 May June 1-day vs. multi-day festivals 1 day >1 days 77% 23% 65% 35% n=165 n=166 14 13 July Aug 15 Sep Paid vs. free admission - New free 11 7 €€€ 8 10 9 91% 9% n=23 5 1 6 7 2-2 Oct Nov Dec n=166 1-day vs. multi-day festivals - New 1 day 91% >1 days 9% n=23 Factsheets by Province — 61 Noord-Holland Busiest places Most festivals (232) New festivals (42) 1 1 Cancelled festivals (6) Diffusion index (0,22) 3 12 Busiest day: 27 April (13). Number of music festivals in 2015 in Noord-Holland by month (232) 43 38 28 27 22 22 15 7 7 6 Jan Feb Mar Apr May June July Aug Sep Oct 8 8 Nov Dec n=232 Percentage of music festivals in 2015 by frequency type in Noord-Holland Percentage of music festivals in 2015 by edition in Noord-Holland 3+90+70G 18+25+161724G 7% 3% 18% 24% One-off Annually Several times a year Irregular 17% New 2-3 4-5 6-10 >10 25% 90% 62 — Festival Atlas 2015 n=232 16% n=231 Number of paid (purple) and free (orange) music festivals in 2015 in Noord-Holland by month 12 5 32 31 9 3 19 7 7 Jan Feb 5 18 3 25 17 15 2 1 6 5 Mar Apr May June July Aug Sep Oct Nov 8 Dec n=230 Number of 1-day (purple) and multi-day (orange) music festivals in 2015 in Noord-Holland by month 7 7 36 31 6 27 3 19 4 11 13 7 Jan Feb Mar Paid vs. free admission free 1 5 Apr May June 1-day vs. multi-day festivals 1 day >1 days July Aug Sep Paid vs. free admission - New free 6 1 €€€ 1 €€€ 22 9 83% 17% 83% 17% 90% 10% n=230 n=231 n=42 Oct 7 8 Nov Dec n=231 1-day vs. multi-day festivals - New 1 day 93% >1 days 7% n=42 Factsheets by Province — 63 Overijssel Busiest places Most festivals (73) New festivals (8) 4 5 Cancelled festivals (5) Diffusion index (0,42) 4 6 Busiest day: 5 May (4). Number of music festivals in 2015 in Overijssel by month (73) 16 12 2 1 Jan Feb Mar 9 8 8 5 4 Apr May June July Aug Sep Oct 3 3 Nov Dec n=71 Percentage of music festivals in 2015 by frequency type in Overijssel Percentage of music festivals in 2015 by edition in Overijssel 90+10+G 11+25+71641G 10% 11% One-off Annually Several times a year Irregular 90% 64 — Festival Atlas 2015 n=73 41% 25% 7% 16% New 2-3 4-5 6-10 >10 n=71 Number of paid (purple) and free (orange) music festivals in 2015 in Overijssel by month 6 2 1 5 Mar Apr 1 Jan Feb 4 8 9 4 4 May June July 2 4 5 Aug Sep 1-2 3 3 Oct Nov Dec n=64 Number of 1-day (purple) and multi-day (orange) music festivals in 2015 in Overijssel by month Feb Mar free €€€ Paid vs. free admission Apr 11 10 2-2 May June 1-day vs. multi-day festivals 1 day >1 days 1 July 8 3 5 2 3 3 3 Aug Sep Oct Nov Dec Paid vs. free admission - New free Jan 8 2 €€€ 1-1 1 5 65% 35% 77% 23% 87% 13% n=65 n=71 n=8 n=71 1-day vs. multi-day festivals - New 1 day >1 days 100% 0% n=8 Factsheets by Province — 65 Utrecht Busiest places Most festivals (69) New festivals (10) 7 4 Cancelled festivals (7) Diffusion index (0,23) 1 11 Busiest days: 5 June, 4 September (3). Number of music festivals in 2015 in Utrecht by month (69) 12 4 4 Jan Feb 2 Mar 8 3 Apr May June 12 6 6 July Aug Sep 4 4 Oct Nov 2 Dec n=67 Percentage of music festivals in 2015 by frequency type in Utrecht Percentage of music festivals in 2015 by edition in Utrecht 1+86+130G 15+30+62623G 13% 1% 15% 23% One-off Annually Several times a year Irregular 26% 86% 66 — Festival Atlas 2015 n=69 New 2-3 4-5 6-10 >10 30% 6% n=69 Number of paid (purple) and free (orange) music festivals in 2015 in Utrecht by month 2 2 4 4 Jan Feb 2 1-2 Mar Apr 10 6 May June 2 2 1 4 4 July Aug 9 Sep 1 4 3 Oct Nov 2 Dec n=65 Number of 1-day (purple) and multi-day (orange) music festivals in 2015 in Utrecht by month 2 Jan Feb 2 Mar free €€€ Paid vs. free admission 3 Apr May June 1-day vs. multi-day festivals 1 day >1 days 83% 17% 85% 15% n=66 n=67 6 5 July Aug 4 8 3-1 4 Sep Paid vs. free admission - New free 4 1 €€€ 4 10 8 100% 0% n=10 Oct Nov 2 Dec n=67 1-day vs. multi-day festivals - New 1 day >1 days 90% 10% n=10 Factsheets by Province — 67 Zeeland Busiest places Most festivals (26) New festivals (2) 10 10 Cancelled festivals (3) Diffusion index (0,84) 7 1 Busiest days: 14 May, 25 July (2). Number of music festivals in 2015 in Zeeland by month (26) Jan Feb 2 1 6 Mar Apr May 4 June 6 3 2 July Aug Sep Oct Nov Dec n=24 Percentage of music festivals in 2015 by frequency type in Zeeland Percentage of music festivals in 2015 by edition in Zeeland 100+G 8+21+1754G 8% 100% One-off Annually Several times a year Irregular 21% 54% New 2-3 4-5 6-10 >10 17% n=26 68 — Festival Atlas 2015 n=24 Number of paid (purple) and free (orange) music festivals in 2015 in Zeeland by month 1 Jan Feb 2 1 4 3 Mar Apr May June 2-1 5 July Aug 1 Sep Oct Nov Dec n=20 Number of 1-day (purple) and multi-day (orange) music festivals in 2015 in Zeeland by month 1 2 Mar Apr May free €€€ Paid vs. free admission 4 5 June July 1-day vs. multi-day festivals 1 day >1 days 81% 19% 67% 33% n=21 n=24 3 Aug 2 Sep Paid vs. free admission - New free Feb 1 €€€ Jan 1-1 100% 0% n=1 Oct Nov Dec n=20 1-day vs. multi-day festivals - New 1 day >1 days 100% 0% n=1 Factsheets by Province — 69 Zuid-Holland Busiest places Most festivals (135) New festivals (19) 3 3 Cancelled festivals (7) Diffusion index (0,27) 1 10 Busiest days: 13 June, 19 September (5). Number of music festivals in 2015 in Zuid-Holland by month (135) 21 19 18 18 14 9 2 Jan 8 8 5 Feb Mar Apr May June July Aug Sep Oct 6 Nov 4 Dec n=132 Percentage of music festivals in 2015 by frequency type in Zuid-Holland Percentage of music festivals in 2015 by edition in Zuid-Holland 1+92+70G 14+27+101336G 7% 1% 14% One-off Annually Several times a year Irregular 36% New 2-3 4-5 6-10 >10 27% 92% 70 — Festival Atlas 2015 n=135 13% 10% n=135 Number of paid (purple) and free (orange) music festivals in 2015 in Zuid-Holland by month 6 2 1-1 3 6 5 6 Jan Feb Mar Apr 15 5 10 6 12 5 12 9 9 May June July Aug Sep 3 4 6 Oct Nov 4 Dec n=130 Number of 1-day (purple) and multi-day (orange) music festivals in 2015 in Zuid-Holland by month Jan 1 4 Feb Mar free €€€ Paid vs. free admission 2 14 12 4 14 5 6 Apr May June 1-day vs. multi-day festivals 1 day >1 days July Aug Sep Paid vs. free admission - New free 1-1 8 3 11 5 6 €€€ 1 4 17 1 3 3 3 3 Oct Nov Dec n=132 1-day vs. multi-day festivals - New 1 day >1 days 68% 32% 73% 27% 72% 28% 68% 32% n=133 n=132 n=18 n=19 Factsheets by Province — 71 72 — Festival Atlas 2015 Festival maps — 73 74 — Festival Atlas 2015 Festival maps — 75 76 — Festival Atlas 2015 Festival maps — 77 Methodology This Festival Atlas is built on the many choices that had to be made related to the research’s theoretical framework or practical considerations around the data collection. These methodological considerations give insight into these decisions and the effects these decisions had on the data’s presentation and interpretation. 78 — Festival Atlas 2015 Collecting data on music festivals The Festival Atlas was developed and realised in the period of May 2015 through April 2016. The first phase involved creating a list of as many festivals as possible, with a clear focus on music festivals. Various sources were used in this process: websites, festival calendars, (online) festival guides, databases, Wikipedia, newspaper features with overviews of the festival season and interviews with (fanatical) festival goers. The resulting first ‘dirty’ list included over 1200 festival names. The list was then cleaned up by removing any repetitions, and by crosschecking sources to confirm whether a particular festival actually exists (or existed). An additional search was made for festival posters and maps, which resulted in the finding of several new festival names. From January 2016, festival information was registered weekly following fixed protocols. This process also delivered new festivals, which were then also included in the registration for 2015. In the end, a total of 1231 festivals were registered (as of 4 April 2016) into a specially developed relational database (see below). A second phase involved evaluating whether a festival should be included in the analysis for the Festival Atlas. This evaluation was based on the festival characteristics as described by Van Vliet (2012)1: a festival is organised, accessible to the public (paid or not) and involves multiple performances that take place during a specific period (mostly one-day or weekend-long). This general description was made more specific for this report based on the following characteristics: • It’s about Dutch festivals – that is to say, festivals that take place in The Netherlands (excluding overseas territories). These could be internationally oriented festivals that take place in The Netherlands, but not festivals organised by a Dutch organisation in a foreign country. • It’s about annual festivals – that is to say, festivals that take place every year. But with the following exceptions: - Festivals that only took place in 2015 are also included (12 festivals). - Festivals that take place irregularly but happened to have an edition in 2015 (1 festival). - Some festivals are annual but have more than one edition a year, such as winter/summer editions, indoor/outdoor editions, etc. Such festivals include: 2Generations, Drop the 90s, Grotesque Indoor Festival, Hardclassics, Kaleidoscope, Kingsland, Lakedance, London Calling, PRSPCT XL, Rumor Festival, Stekker in the tunnel, Subway XL, We Are Hardstyle (all 2 editions), Holi Fusion Festival, Nordic Delight Festivals, B.I.T.C.H., Trossen Los! (all 3 editions), Deventer Muziek Totaal (all 4 editions). - Some festivals are annual but then have multiple editions by going to different cities. The following festivals were all included: Cross-Linx (Rotterdam, Groningen, Eindhoven, Amsterdam), Loudness (Eindhoven, Delft, Rotterdam), Muziek bij the Buren (Deventer, Zwolle, Hengelo, Arnhem, Nijmegen), Neonsplash (Amsterdam, Groningen), Palm Parkies (Den Bosch, Tilburg, Roosendaal, Dordrecht, Bergen op Zoom), Stille Nacht Festival (Rotterdam, Lelystad, Eindhoven), Summerloverz Festival (Hoogeveen, Ede, Apeldoorn) and The Flying Dutch (Eindhoven, Amsterdam, Rotterdam). - Under the criterion of annual: (weekly/monthly) Dance parties were not included in the research, but if these parties also had a festival version, then those were included –Dancetour (party) was therefore not included but Dancetour festival was included, Essentials (party) was not included but Essential festival was included, Pussy Lounge (party) was not included, but Pussy Lounge at the Park was included, etc. - Various talent contests in The Netherlands have many qualifying rounds, all of which have not been included. However, when the finale 1 H. van Vliet (Red.). 2012. Festivalbeleving. Utrecht: Hogeschool Utrecht. Methodology — 79 • • - - • involves a concluding festival, these were included (e.g. ‘Grote Prijs van Nederland’, the ‘Popronde’). It is about festivals that had an edition in 2015, including cancelled editions. A cancelled edition is an announced festival that did not end up taking place. These are different than a festival that, for example, announces that they will be skipping a year – this is not considered a cancellation since the festival never communicated that it would indeed take place that year. Festivals that no longer existed in 2015 are obviously not included in this overview of 2015, but may still appear in the database. It is about music festivals, but with the following caveats: It is not always apparent in a festival’s name that they are indeed a music festival. Therefore the website must be visited to evaluate if the name does indeed represent a music festival. Examples of subsequently removed festivals include: Amsterdam Festival Experience, Drakenboot Festival, Lifetime Festival, Surfana Festival and Tilt festival. Of the music festivals, jazz festivals and classical festivals were left out for the pragmatic reason of keeping the amount of involved research manageable. Besides jazz and classical, no other musical genres were left out. This Festival Atlas edition is about festivals with genres such as pop/rock/dance/gospel/hiphop/blues/ soul/metal et cetera. ‘Hybrid’ or ‘cross-over’ festivals were evaluated on a case-to-case basis to see if they should be included in the research. This dilemma only arose with a few cases: Gaudeamus Muziekweek, Grenzeloos (both cross-over from classical) and the North Sea Jazz festival (cross-over from jazz) were not included; Rumor Festival (alternative music seeking cross-over to jazz and classical) was included. Music must stand central. Music festivals also feature fringe programming, such as readings, workshops, play areas and literary podiums. But music can also be included in other types of 80 — Festival Atlas 2015 festivals, such as street theatre festivals or food festivals. Questions arose with several festivals on whether they were music festivals with an expanded fringe program; or whether the music was part of the fringe programming around another form of cultural expression which was actually central; or whether the festival had a broader cultural program with an equal amount of music as other types of cultural activities, such as theatre, literature, dance, food. In such cases, the following consideration were made: - Festivals are not included when music only provides the ‘framing’ for the festival. Examples include: Octoberfests (Achterhoekse Oktoberfeesten, Brabants Oktoberfest, Die Heise Bierfesten) and the Amersfoort Bock Beer Festival, where beer-drinking is central; American Tukkerday which is primarily about American cars; Boeren, Burgers & Buitenlui which is primarily about foodtrucks; Festival Pure Passe which is primarily about food and wellness; Fierce Fashion Festival which is primarily about fashion, Vierdaagse Feesten Nijmegen which is primarily about walking (the Valkhof festival which takes place during the Vierdaagse was, however, included); Elfia Haarzuilens which is primarily about fantasy and roleplaying, and the Brabants Latin festival which is primarily about dance workshops and demonstrations. All of the above festivals have music programming – but it is usually limited and does not form the main attraction. - No culture festivals were included that had music as just one form of many cultural expressions, such as theatre, dance, literature, multimedia, etc. Such festivals included: Afrovibes, Blikopener Festival, IpsYlon Festival, Living Lochem, Manus van Alles Festival, Midzomergracht Festival, Robodock, Slowlands, Tweetakt and Stukafest. Openings of the cultural season were also not included, such as Amsterdamse Uitmarkt, Haags UIT festival, LelyStart, Uitfestival Leeuwarden and Utrecht Uitfeest – since they are considered cultural festivals and not specifically music festivals. - The following festivals were, however, included as music festivals because the music does stand central with a specific and broad fringe programming: Barber Beer Blues & Tattoos (music where also ‘barbering’ takes place), Buma Nl (a conference which features evening programming with shows from Dutch artists), Castlefest (music with also fantasy and roleplaying), Full Colour Festival (two music podiums but also with a cultural market, children’s activities and street theatre), Southpark Festival Middelburg (two music podiums for talent, but also with a cultural market and children’s activities) and Stratenfestival Zwolle (bands across the whole city). Stadsfeest Zwolle was not included since it offers a broad palette of cultural activities. These discussions around what is, and what is not, a music festival did not come unexpectedly. Van Vliet (2012; in press2) has argued extensively that festivals should be considered a natural category and not a formal category. For example, a formal category is the collection of all rectangles. A rectangle is easy to define (four sides with four right angles), with one rectangle not being any better or worse than another rectangle. However, a natural category such as a collection of fruit has many components that may resemble each other, but are yet still different. The fruits may share characteristics, but not a single fruit has all the characteristics. They only show a family resemblance. A consequence of this concept is that the borders of such a category are ‘fuzzy’ – there is no clear line to draw around the category. On the edges of such a category, all sorts of hybrids and composites exist that are not prototypical for the category, but do have some of the category’s characteristics. These ideas around family resemblance, (proto-) typicality and fuzziness have meanwhile been established as a psychological reality, in the sense that they explain a lot about how we learn and 2 H. van Vliet. (in press). Festival Experience. A Visitor’s Perspective. Amsterdam University Press. think in categories. In line with this idea, we had many early discussions about ‘core’ characteristics of festivals and the meaning of ‘being central’. And we did indeed end up confronting ‘fuzziness’: of the 1200 examples of festivals, there are both prototypical examples (Pinkpop, Lowlands) and doubtful cases. Our (research-oriented) responsibilities involve precisely describing how these doubtful cases are dealt with – as we do in in this chapter. However, the number of doubtful cases is limited – it’s about tens of cases, or about 2-3% of the total. Analysis has shown that including or not including these doubtful cases has little effect on the presented numbers (except for the absolute numbers). • In the selection of the music festivals, no quantitative criterion was followed in regards to the size of the music festival – in the sense of the capacity or number of visitors. The database includes music festivals with a capacity of only a few hundred visitors in a tent in a farmer’s field, and also ones involving tens of thousands of people in a big city park. • In the selection of music festivals, no normative criterion was followed in regards to the nature or quality of the music festival. It doesn’t matter if it is a sing-a-long-to-the-oldies festival, an avant-garde music festival, a big public-pulling festival or a village pop festival that has existed for over 30 years, all festivals been registered in the database as equals. • Two external data sources were used: Hugo. events provided information about the genres of festivals and www.festivalsinfo.nl provided information about which bands performed at a particular music festival in 2015. In the end, the used selection resulted in 924 Dutch music festivals in 2015. Together, these 924 festivals had 968 editions. This number is very high – in fact, about twice as high – when compared to existing festival reports (e.g. from Bureau Respons and EM-Cultuur) and published festival guides (e.g. the EB Festivalgids).3 Currently, we have no decisive Methodology — 81 explanation on why these differences exist, since the different databases have not been compared on overlaps and differences. In some cases, the differences can be (partly) explained by the following of different criteria. For example, the research bureau Respons uses a quantitative criterion and only includes festivals with around 3000 visitors or more. We did not follow this criterion because we saw no reason to do so. In fact, to chart out the dynamics of the festival sector as well as possible, we believe that you need to look at small, medium and big festivals. Only then are you able to answer questions such as: What is the relationship between small, medium and large festivals? Has the ratio between these festivals shifted over time? Are there cases of ‘upward mobility’ – do small festivals grow into medium and large festivals, and when does this happen or not? Et cetera… You simply can’t rule out beforehand, for example, that the category of small festivals does not have the same potential dynamics as new festivals. These would then remain under the radar with a criterion based on a certain (significant) number of visitors. The 900+ identified music festivals represents an under-estimate of reality. Hence, we regard the dataset – as comprehensive as it might be – as only a sample and not a description of the full population. We know that our current number of music festivals is low because we keep finding and adding new festival names – including festivals that had editions in 2015. This can be partly explained by festivals varying widely in their communica- 3 The factsheet from the festival monitor Respons (www.respons.nl) registers 553 music festivals in 2015, which includes jazz and classical. The festival overview from EM-culture (http://www.em-culture.nl/nieuws/infographics/infographic-festival-overview-2015/) presents numbers on over 1002 festivals, of which 44% is pop festivals (a collection of pop/ rock/blues/hip hop/dance/world music, etc.), therefore around 440. In the index from the EB Festival Guide 2015 includes around 600 Dutch festivals, but this includes jazz festivals and some theatre and cultural festivals. 82 — Festival Atlas 2015 tion. For example, not all festivals have their own website but rather ‘hide’ themselves on Facebook pages or Twitter accounts – if they even do that. Not all festivals have a poster, or end up on festival calendars. We regularly come across festival names that cannot be found back on in-depth information websites such as www.festivalinfo.nl, partyflock.nl or www.hugo.events. The ‘fleeting’ nature of information is also an issue: as soon as one edition is over, festivals are already busy with the next edition and often take the old information off their websites. Coming across a festival that has a nice ‘history’ page with the background and the programming of all its earlier editions is a rarity – and was often rewarded by a ‘Yes!’ from the team collecting the information. Data collection of social media around music festivals Based on the original list of music festivals and their associated websites, an additional action was undertaken to collect any missing URL’s by searching for the name of the festival. For the collecting of social media metrics, the first step was to develop an accurate list of social media profiles. To make this list, an automated web crawler was developed that could methodically visit all the found music festival websites and collect their social media profiles. The list of social media platforms visited by the web crawler are: Facebook, Twitter, YouTube, Instagram, Myspace, Deezer, Last.fm, Spotify, Tumblr, Pinterest, SoundCloud and Google+. The found social media profiles were then saved in a database for further processing. Despite the fact that the web crawler collected many profiles, we saw that some music festivals had multiple Twitter or SoundCloud profiles. These profiles consisted mostly of artists that performed at the music festival. In a number of cases, the web crawler collected nothing. The reasons for this were: (1) technical in that the website was temporarily unavailable or the web crawler could not interpret the source code, (2) the website no longer existed (3) the address of the website was wrong, or (4) the music festival had not linked to any social media profiles from their website. All found addresses were then checked manually per music festival. Double addresses and addresses that did not link with the festival were removed. During this process, it became evident that music festivals organised by the same organisation used the same social media profiles. We also noticed that music festivals with different editions (for example, summer/winter or indoor/outdoor) also used the same profiles. In other cases, a band or pop venue had organised the music festival. These observations raised two relevant questions: (1) Do we include the organisations and locations in the data collection? (2) What do we do with the different editions? We decided, for now, to specifically focus on the social media profiles that were created for the festival itself. Hence, organisations, bands and locations were not included in the data collection. For cases where a musical festival used the same social media profiles for their different editions, it was decided to include only one edition in the data collection – to avoid redundant data and since the social media data is coupled to the entity ‘Festivals’ (see below). Besides this ‘un-doubling’, several dozen festivals were not included that had been added to the database at the beginning of 2016 – because the baseline measurement of the social media behaviour of festivals was done in the first week of 2016. In total, we used 852 music festivals for the social media analysis. For the further analysis of the social media data, we chose to focus on the three most used social media platforms: Facebook, Twitter and YouTube. To do this analysis, an application was developed that brought together a music festival’s website, Facebook, Twitter and YouTube onto one screen. Using this application, we could once again quickly and easily determine, based on the content, if the profile indeed belonged to the music festival. If a profile was missing, the application automatically looked for the music festival on the relevant social media platform. Based on the logo, the house style of the website and the location of the music festival, it was determined if the found profile indeed belonged to the music festival. During this last check, we came across profiles that no longer existed or discovered that the link on the website was wrong. All music festivals were manually checked in this way. This resulted in an accurate list of music festivals and their associated social media profiles. To collect data about these social media profiles, an application was then developed that used the available application programming interfaces (APIs). Facebook, Twitter and YouTube use APIs to unlock their data for third-party developers who can then use this data for their own applications. Our application continues to systematically gather quantitative information via these APIs. The information, also known as social media metrics, covers variables such as number of fans, check-ins, followers, tweets, videos, views, etc. For 2015, this information was gathered in the first week of 2016. From January 2016, this information is collected on the 1st of every month and stored in a database. From this database, the information is exported for further analysis and included in the database Festivalmonitor. In the end, social media metrics data was collected for 647 music festivals. The current report applied the following social media metrics as used by the 647 festivals: • Facebook - Likes: number of people that like a festival’s Facebook page (also known as fans). • Facebook - Check-ins: number of people that showed that they were present at the physical location of the festival. • Facebook - Talking About: number of people interacting with the messages from the festival by, for example, reacting, liking or sharing the message. Or by interacting with the page by liking it, or by naming it in their own message. • Twitter - Followers: number of people that follow the festival’s Twitter profile. • Twitter - Favourites: number of messages (tweets) that like the festival. Methodology — 83 • Twitter - Statuses: number of messages (tweets) that the festival has written. • YouTube - Views: number of times that the video shared by the festival has been watched. • YouTube - Comments: number of messages placed under the festival’s video. • YouTube - Subscribers: number of people that follow the festival’s YouTube profile. In the future, the application will be expanded to include other platforms and qualitative information, such as message content and interactions between fans and music festivals. Information was also gathered around live streaming – which is the possibility to stream live video on your mobile phone to another public. In 2015, this technique received attention via apps such as Periscope and Meerkat. However, collecting data on live streaming proved challenging. Periscope has no API or archive (as of January 2016) from which data can be collected. But Meerkat does offer an API from which to pick up extra information about their livestreams – namely, the number of people that watched the livestream. Unfortunately, it was not possible to search for the livestreams of music festivals using the Meerkat API. However, as soon as someone starts a livestream, this is shared on Twitter. So we could search Twitter for each festival (“Name of music festival” + (“mrk.tv” or “meerkat”)). The Twitter search results were stored, and for each found livestream, the number of viewers was collected. Through manual work, a selection was made of music festivals. This selection consisted of the 10 largest international music festivals and the 10 largest national ones. By looking at the international music festivals, a comparison could then be made to help establish the state of livestreaming in The Netherlands. The Festivalmonitor database A relational database, under the name Festivalmonitor, was developed to register the research data. The most important entities in this research database are: 84 — Festival Atlas 2015 • Festivals: registering festivals by attributes such as name, type (including categories such as ‘music’), frequency (including categories such as ‘annual’), website, country, year of first edition and year of last edition. Festivals have 0 or more editions. • Editions: an edition is an actual occurrence of a festival. It is a specific instance. You may say that you are going to ‘Pinkpop’, but it’s more precise to say that you are going to ‘Pinkpop edition 2015’. An edition occurs at a specific place (address, place, province) and at a specific time (starting date, ending date). Other edition attributes include capacity, whether it is sold out or not and whether it was cancelled or not. At one edition, 0 or more performances take place. • Performances: registering the performances that took place during a specific edition of a festival, with attributes such as date, start time, ending time, podium and whether it was a headline act or not. Each performance is provided by 1 band or occasion band; a band/ occasion band can give multiple performances during an edition of a festival. • Bands: registration of the bands/occasion bands that provide performances. A band has, among other attributes, a name and a country of origin. An occasion band is a (temporary) combination of different artists who give a shared performance during an edition of a festival. • Social Media: a festival can make use of 0 or more social media platforms, such as Facebook, Twitter, Deezer and YouTube. In the entity Social Media, the platforms used by the festival are registered, including their specific address within the used platform. In addition, certain metrics for each social media platform are collected, such as the numbers of likes (for Facebook), tweets (for Twitter) and views (for YouTube). • Tickets: an edition of a festival can use ticket sales, around which the following can be registered in the database: type of sales (including categories such as ‘door’ and ‘early bird’), type of ticket (including categories such as ‘day ticket Friday’ and ‘passe-partouts’), amount and whether service costs are included or not. Alternatively, one can simply register whether the festival was free or paid. The database can also register other types of festivals besides music festivals, such as film festivals or literary festivals, and include additional festival-relevant information such as sponsors, reviews, festival organisations, fringe programming, band discographies, etc. But currently such information is not yet being systematically gathered. Data registration The registration of data began in August 2015 based on the festivals already collected at that time. A variety of online and offline sources were used, including festival guides. The starting point was always the festival’s website and the information it contained. Since the actual registration only began later in 2015, we were quickly confronted (as mentioned earlier) with how the information on festivals sites quickly ‘evaporates’ after a festival edition is over. Websites were commonly wiped of information and replaced with, for example, an after-movie and an announcement for next year’s edition. With the Wayback machine on internet (archive.org/web), earlier versions of the festival website were searched for; but this only provided information for a limited number of cases. So with some cases we had to fall back on finding information using secondary sources, such as festival guides and festival information websites. This information was always double-checked by comparing it with at least one other source. The data registration was also seen by at least two sets of eyes. We followed a working method whereby the first basis registration was done in Excel where another person checked it before it was entered into the database. Typos were unavoidable due to the sheer mass of data that was registered. For the quantitative data, specific queries searched the data to track down empty fields and number/data fields that seemed unlikely – any required additions and corrections to the data were then made. With the experience of the data registration in 2015, from 1 January 2016 weekly searches are made for information on festivals that are organised in that period. Following an established protocol, information is now gathered and registered. Additional information such as timetables, maps and posters are directly saved into a separate data environment. Two adjustments were made during this process of searching, collecting and registering. The first involved ticket information. Not only is ticket information difficult to come by after a festival has already taken place, but the sector is experiencing a wild growth of ticket types – including day cards, passe-partouts, camping tickets, campingXL tickets, camper tickets, group discounts, VIP tickets, children day tickets, etc. The question also arises on whether festivals define all these ticket types in the same way. In addition, the moment of purchase also has a variety of categories: door sales, pre-sales, early, super-early bird, late bird (!), etc. Confronted by all the incomplete data and the challenges involved doing meaningful analysis on this great diversity of ticket types, we decided to stop registering ticket information in such an in-depth way. Besides, ticket sales organisations already continually and carefully document this sort of information, linking with their data makes much more sense than building our own register. So instead of documenting the exact ticket information, we opted for simply registering ‘paid’ or ‘free’. Of course, this method is much courser, since ‘paid’ may mean 5 euros or 100+ euros. However, since this information can be quite reliably found for all festivals, it does allow for meaningful analysis. One last comment about ticket information: in cases of multi-day festivals where one day was free and another day was paid, the festival edition was registered as paid and free – but this only applied to a few cases. The second adjustment related to allocating genre for each festival edition. As with ticket types, genre is also experiencing an explosive growth of different terms used by festivals to reflect what Methodology — 85 kind of music they offer. It is not uncommon that ten or more terms are used, with all sorts of variations and the use of niche genres. It’s also unclear whether every festival defines the used genre terms in the same way. At a certain point, we chose to document only a limited number of genres – music categories such as blues, rock, pop, country, metal, folk and EDM (electronic dance music). These chosen music categories are based on international scientific research into ‘music preferences’ (see Van Vliet, in press). Multiple genres can be linked to a particular festival edition. Per genre, a measurement can be made on the genre’s prominence. Using a 5-point scale, measurements ranged from ‘1 only’ and ‘2 prominent’ to ‘5 marginal’. For the genre analysis, only very evident genres were included (score 1 or 2), and these were mostly in the genres hardrock/metal, blues and dance. • Data-analysis Most analysis involved merely counting up the information in the database, split up by components such as period (by month), location (by province) or by subdivisions such as free/paid. In this process, the following rules were followed: • To establish the month in which a multi-day festival edition took place, the first day of the festival was used. This is important for multi-day festivals that cross months. Hence, a festival scheduled for 29 August to 1 September, is listed as taking place in August, and a festival running from 31 July to 2 August is listed as July. • To establish how many editions a festival has had, the years between the first edition and 2015 (included) were added together, and then the number of cancelled editions was subtracted (since these cannot be considered as editions). Festivals deal with this in different ways: some include their cancelled editions when communicating about their number of editions, and some do not. We decided to not include them. This rule was only applied to annual festivals, and not to festivals that have a 86 — Festival Atlas 2015 • • • history of irregular editions or that have multiple editions per year. These require a separate counting. In addition, many festivals have difficulties in differentiating between how many years that they have existed and their number of editions. A festival that began in 2005 has its 10-year anniversary in 2015 with its 11th edition. Such facts are not always made clear in the communication on a festival’s website. Defining a festival as ‘one-day’ or ‘multi-day’ seems straightforward, but festival information websites deal with it in different ways. For example, a festival that stops after midnight, at 1am for instance, gets the date of the new day as its end date. Here, we do not do this. If a festival begins on Saturday and runs until 1am on what’s Sunday, we still consider it a one-day festival. We came across no examples with which we had to make a decision on, for example, what to do if a festival ran until 7am the next day. With eight festivals, the year of their first edition could not be determined. Therefore, these festivals were not included where the number of editions was used for analysis. Because some festivals have multiple editions, it can happen that the numbers are still above the total number of festivals. Capacity numbers are not always possible to collect, and almost always come from the organisations themselves. Capacity numbers given by multi-day festivals can be particularly confusing, since it is not always clear if these numbers refer to the capacity per day, average capacity or the capacity of the whole festival. To avoid this problem, we only use capacity numbers for one-day festivals for any of the related analysis. For the analysis of the programming at music festivals, we used the programming data of festivals over 2015 as provided by festivalinfo. nl. This data was combined with data registered in the Festivalmonitor for the selected 968 music festival editions of the Festival Atlas. This combination gives information on over 13 403 - - - • performances for 581 of the festivals. This data was then analysed in three ways: Of the 13 403 performances, the country of origin of the band could be determined for 7 996 cases. The most important origin countries for bands are presented on a world map. Information about the country of origin is used to analyse, for example, whether differences exist between one-day and multi-day music festivals, and between paid and free music festivals. The 13 403 listed festival bands are used to analyse the overlap of programming in music festivals. To compare festivals (or editions of a festival), a distance measurement was defined based on their programme. The distance between two music festivals is the (root of) the amount of information you lose of a programme of one festival when you combine it with the programme of the other festival, if you know for both what the chance is finding a band on the programme of one on the programme of the other – the so-called Jensen Shannon divergence of the co-occurrence distributions. This is maximally 1 bit if the two music festivals have bands that never play at each other festivals, and minimally 0 bit if the bands on the two programmes are always precisely the same. By way of MDS (MultiDimensional Scaling) the distances between the festivals were converted to a two-dimensional scatter plot. To show the degree in which a festival programs the same bands over the years, an ‘Innovation Index’ was formulated. This index is calculated by: 1 - (total number of performances of bands that have performed more than 1x at the same festival / total number of performances of all the bands at the festival). This does not include multiple performances at the same festival edition, which also happens, but performances over different editions of the festival. The index can be calculated over two (consecutive) years, but also, for instance, over two decades or over the total programming history. • For the analysis of genres used by music festivals, data was provided by hugo.events. It was not possible to filter their information given the 968 music festivals of the Festival Atlas. The applied information is therefore from the over 1400 festivals registered by hugo.events. Regardless, it can be assumed that a large overlap exists between the two collections. • With the comparing of provinces, a ‘diffusion index’ was used for the festivals. The diffusion index is a simple measurement that shows the proportion between the number of places in a province where music festivals occur, and the province’s total number of music festivals. The index has a maximum value of 1, in which case all festivals take place in different places. If the index value approaches zero, an extreme concentration of music festivals exists in a very limited number of different places. For example, in the fictional scenario of 100 music festivals in one province that all occur in the same place, the spread index would be 0.01. • A number of so-called rank correlation (Spearman’s rank order correlation) were calculated to determine if there were any connections between certain rankings, related to the following statements: - The ranking of paid and free music festivals over the months shows a significant correlation with the whole distribution of music festivals over the respective months: p(10) = .97, p < 0.01 and p(10) = .92, p < 0.01. - The ranking of one-day and multi-day music festivals over the months shows a significant correlation with the whole distribution of the music festivals over the respective months: p(10) = .97, p < 0.01 and p(10) = .91, p < 0.01. - The ranking of existing and new music festivals over the months show a significant correlation with each other: p(10) = .86, p < 0.01. - The ranking of paid and free music festivals over the provinces show a significant correlation with each other: p(10) = .84, p < 0.01. - The ranking of one-day and multi-day music festivals over the provinces shows a significant Methodology — 87 - • - • - - correlation with each other: p(10) = .86, p < 0.01. The ranking of the number of music festivals per province and the spread index per province shows a significant correlation of 10%: p(10) = -.55, p < 0.06. This relationship is therefore inversely proportional: the less music festivals in a province, the more spread out they are over the province. In a few cases a standard pearson correlation was calculated to determine if any connections existed between certain data: The correlation was calculated between the numbers of Facebook likes, Twitter followers and YouTube views of 647 music festivals. In all cases, the results were significantly positive, and two-sided at 1%: FBlikes - TWfollowers r = 0.87, FBlikes - YTviews: r = 0.47, TW-followers - YTviews: r = 0.42. In a few cases, the mutual dependence of variables was tested with the aid of the non-parametrical chi-quadrant test. This involved the following statements: There is a dependence if a music festival is a new festival or an existing festival, and if the music festival is a one-day or a multi-day festival: Chi-quadrant = 15.74, p < 0.01. New festivals are relatively more often one-day festivals. A dependence exists between whether a music festival is a new festival or an existing festival and whether a music festival is a paid festival or a free festival: Chi-quadrant = 11.53, p < 0.01. New festivals are relatively more often paid festivals. Alphabetical list of music festivals 2015 11:11 Festival 18hrs Festival 1992 is 4 you! 1anderfestival 22Fest 2Generations (Winter) 2Generations (Beach) 5 Days Off 538 Koningsdag 88 — Festival Atlas 2015 7th Heaven Outdoor 7th Sunday Festival 8Bahn Harbour Festival 8Bahn Night & Day 909 Festival 90s Megaparty 90s No Limits A Day at the Park A Day of Wonder A Festival Downtown A State of Trance A Walk in the Park Aaipop Aangeschoten Wild Abbey Sessions Absolutely Kingsnight Acid Orange Afrikafestival Hertme After Summer Festival Afterslag Ainrommer Oavend AlexAnders Festival All Muzing Experience Alphen d’Huez Amstelveen City Blues Amsterdam Dance Event Amsterdam Electric Guitar Heaven Amsterdam Live on Stage Festival Amsterdam Metalfest Amsterdam Music Festival Amsterdam Open Air Amsterdam Roots Festival Amsterdam Woods Festival An Evening With The Blues Angerfist Raise and Revolt Anywave Appelpop Appelsap Art of War Festival Asser Bluesdagen Atmoz Classics Outdoor Awakenings Easter Special Awakenings Eindhoven Awakenings Electric Deluxe Awakenings festival B.I.T.C.H. B.I.T.C.H. (Haley Angels) B.I.T.C.H. (Bonus) B*There Babypop Outdoor Festival Back to the 90s Back to the 90s Outdoor Badpop Bam! Festival Band Talent Leiden Barber Beer Blues & Tattoos Baroeg Open Air Bassrulers Outdoors Bastard Fest Bastille Metalfest BBQ Pop BCKYRD Festival Beach Bash Festival Beach Event Son Beach Festival Haarlemmermeer Beach Party Outdoor Beach Rockers Festival Beachboom Festival Beachboom Festival Winter Beam Festival Beat the Boktor Fest Beat the Bridge Beatloverz Beatz & Bandz Summerfestival Beeckestijn Popfestival Beek Live Beerland Behind Bars Bergs Bluesfestival Best Kept Secret Betoncentrale Festival Betuws Spektakel Bevrijdingsfestival Alkmaar Bevrijdingsfestival Amsterdam Bevrijdingsfestival Brabant Bevrijdingsfestival Den Haag Bevrijdingsfestival Drenthe Bevrijdingsfestival Enschede Bevrijdingsfestival Flevoland Bevrijdingsfestival Fryslân Bevrijdingsfestival Groningen Bevrijdingsfestival Limburg Bevrijdingsfestival Nijmegen Bevrijdingsfestival Oldenzaal Bevrijdingsfestival Overijssel Bevrijdingsfestival Utrecht Bevrijdingsfestival Wageningen Bevrijdingsfestival Zeeland Bevrijdingsfestival Zuid-Holland Bevrijdingspop Haarlem Bevrijdingspop Ilpendam Beyond Festival Bierpop Biespop Big Band Festival (Alkmaar) Big Band Festival (Goor) Big Rivers Biggg! Smallband Festival Bimray Gospel Festival Bintjesfest Bleekpop Blendfest Blijdorp Festival Blue Moon Festival Bluegrass Beeg Blues & Roots Festival Oosterhout Blues Alive Deurne Bluesrock Festival Bluesroute Bluesroute Helmond Bluezy Blues Festival BMM Festival Bockesprongen Booch Festival Boogiedown Boothstock Bospop Boulevard Outdoor Festival Bounce Festival Brabant Live Brabantse Wal Festival Brak in het Park Brandend Zand Festival Methodology — 89 Breakfest Breda Barst Breda in Concert Breda Live Brij Blues Night Broekrock Brothers Open Air Bruis Buiten Westen Buma NL Buma Rocks Bungalup Bunkerpop Castle of Love Castlefest Catch Chateau Techno Cinema In de Kuip City Beats City of Dance Festival Cityrock Leeuwarden Click Festival Concert at Sea Concrete City Festival Conincx Pop Contra Open Air Contrabanda Festival Contrast Festival Counter Culture Festival Craft Crazy Sexy Cool Outdoor Festival Cross-linx (Amsterdam) Cross-linx (Eindhoven) Cross-linx (Groningen) Cross-linx (Rotterdam) Crossing Border Cruise And Dance Culemborg Blues Cult & Tumult Dag van het levenslied Dagverblijf Winterfest Damaris Festival Dance & Hardstyle in the Park 90 — Festival Atlas 2015 Dance at the Beach Dance Boulevard Dance Festival Haarlem Dance Nature Festival Dance Valley Festival Dance4Liberation Dancecity Dancetour Zomerfestival Dauwpop Daylight Festival De dag van de Muziek De Koninck Bluesfestival De Nacht van de Kaap De Nacht van Electra De Revolutie De Roos van Nijmegen De Vrienden Van Amstel Live De Zomer van Mares De Zon deBeschaving Decibel Outdoor Dedicated Defqon.1 Dekmantel Festival Delfpop Destress Festival Deventer Muziek Totaal (Bluesnight) Deventer Muziek Totaal (Koningsdag) Deventer Muziek Totaal (Herfst) Deventer Muziek Totaal (Lente) DGTL Festival Dias Latinos Dicky Woodstock Popfestival Dieksiepop Dijkfeest Dijkpop Festival Dijkrock Festival Dirty Dutch Meta Morphosism Dive Festival Diynamic Festival Dobbefestival Dockyard Festival Dokk’em open air Dolfinn Rocks Dollenacht Festival Dominator Don’t let daddy know Donderslag Doorgedraaid Festival Down the Rabbit Hole Down Under Festival Draaimolen Festival Dream Village Festival Dreamersland Dreamfields Festival Drift Festival Drijf-in Blues Festival Dromenland Festival Drop the 90s Drop the 90s Outdoor Dutch aqua Festival Dutch Doom Days Dutch Valley Dwaze Dinsdag Dynamo Metalfest Eastville Festival Edit Festival Eendracht Festival Ei-Pop Eindhoven Bop City Eindhoven Goes Ibiza Eindhoven Metal Meeting Eindhoven Psych Lab Elastiek Electric Orange Festival Electronic Family Electronic Picnic Elevator Sessions Embassy Festival Emporium Festival Encore Festival Enjoy HHW EO-jongerendag Epic Metal Fest Epic Vibes festival Epop Festival Essential Festival European World of Bluegrass Festival Eurosjopper Eurosonic Noorderslag Expedition Festival Experience Outdoor Explosion Festival Extrema Outdoor Extrema Solar Weekend Fairytale Festival Faktum 51 - Madchester Falcon The Tempo Tantrum of Hardcore Fantasy Island Festival FAQ Festival Farmfest Feelgood Festival FemME II Festifari Festifest Festifoort Festivaart Festival De Bestuiving Festival Gezellig Festival Havenwerk Festival Het Alternatief Festival Hongerige Wolf Festival Impact Festival Kingsday Zeeland Festival Mundial Festival Onderstroom Vlissingen Festival Op ‘t Eiland Festival Pal Mundo Festival Plein 7 Festival Strand Festival van het Levenslied Festival Zonder Naam Festyland Fields of Folk Fields of Joy Fire Festival Flinke Pink Festival Focus Festival Forever Festival Forever Young Fortarock Foute Zomerfeest Frank <3 Giel Festival Methodology — 91 Frank Festival Free Festival - The Harder Styles Free Festival - The Original Free for you Free Your Mind Festival Freefall Festival Freeze Festival Freshtival Frisian Metal Night Full Colour Festival Full Moon Beach Festival Full Moon Festival Fullmoon Festival Tilburg Fuze Outdoor Gaasperpleasure Gaellus Open Air Gay Fantasy Geheime Liefde Festival Geinbeat Festival Geleen Calling Festival Geluid van Loosduinen Geulpop Ghosttown Giga-G-Festival Gitaarfestival Enkhuizen Glemmer Beach Festival Go Dutch Festival Gogbot Gorinchemse Zomerfeesten Graauwrock Graefenthal Grasnapolsky Graspop Grauzone Festival Green Vibrations Greidhoek’ Festival Groenendaal Festival Grolsch Summer Sounds Groove Garden Festival Grote Prijs van Nederland Grotesque Indoor Festival (Spring) Grotesque Indoor Festival (Winter) Ground Zero Festival Guilty Pleasure Festival 92 — Festival Atlas 2015 Haagse Popweek Haarlem Beach Festival Haerlemsche Helden Festival Halfvastenfeesten Haltpop Hard Bass Hard Candy Outdoor Hardclassics Hardclassics (Italy vs Holland) Hardclassics on the Beach Hardcore Alliance Hardcore Classics Hardcore4Life Harder Than Ever Hardfest Hardkingz Hardshock Festival Hardwell Revealed Haringrock Harmony of Hardcore Have a Nice Day Festival HBO Introfestival Healing Garden Heartland Festival Heaven Open Air Heechsimmer Festival Heerlijk Hemelrijk Festival Heineken Internationaal Boogie & Blues Festival Holland Heisa Festival Hemels Festival Hemeltje Lief Festival Here comes the summer Het Kraokfestival Hidden Treasures Hifi Festival Hilversum Alive Hipfest HobNob Festival Hoeve Blues Roots Rock Night Höftedagen Hengevelde Holi Fusion (Eindhoven) Holi Fusion (Maastricht) Holi Fusion (Nijmegen) Holland Pop Tribute Festival Hoogeveen Live Hoorn Rock’n’Roll Sunday Horizontoer Hossa! Høtspot Festival House4Pleasure Festival Housequake Houtfestival Haarlem Houtpop HPC Winterfestival Huntenpop I love HipHop IAMTHECITY IBB-Fest Identity Summer Festival IJsselFEstein Imaginarium Festival In The Cloud Festival Incubate Indian Summer Festival Indicator Outdoor Intensss Outdoor Intents Festival International Cajun & Zydeco Festival International Gipsy Festival Into Darkness Into the Grave Into the Great Wide Open Into the Void Into the Woods Jam de la creme Festival Jannarok Festival Jera on Air Jordaanfestival Julianapop Kaags Muziekfestival KaaiLive Kaap de Groene Hoop Kaaspop Kadepop Kaderock Kaleidoscope (1) Kaleidoscope (2) Karma Outdoor Kashfest Keifestival Keltfest Keltisch Festival Wijhe Keltisch Midzomerfestival Keltische Middag Kempenerpop Keti Koti Festival Kids ‘n’ Billies Kindergarten King Kong King’s Day at the Park King’s Day Strand West Kingdance Kings of Core Festival Kings of Hardstyle Outdoor Kingsday Festival Kingsday Open Air Kingsland Kingsland Kingsnakes Festival Kiss ‘n’ Run Klamme Handjes Festival Kletskoek Kliko Fest Klok Rock Orange Klomppop Knock Out! Knuffelbeer Festival Koele Koele Koempelrock Koetstock Koning Disco Koppelpop Koud Serveren Open Air Kovvernacht Krachtstroom Festival Kwadendamme Bluesfestival Lakedance (1) Lakedance (2) Lakeside Festival Methodology — 93 Landjuweel Last Minute Summer Event Latin Dance Night Latin Village Festival Lazy Sunday Festival Le Guess Who? Le Guess Who? May Day Lef! Festival Lente Kabinet Festival Let’s get Lost Lief Festival Life I Live Festival Lil’Hill Liquicity Festival Live at the Brons London Calling (1) London Calling (2) Los in de Loods Lost Memories Outdoor Loudfest Loudness (1) Loudness (2) Loudness (3) Lovedance Loveland ADE Loveland Festival Loveland van Oranje Loveland Weekender Lowlands Lulboompop Luminosity Beach Festival Lunapark Maasboulevardfeest Maasgouwmania Maddog Metalfest Made in Holland Zomereditie Madnes Magneet Festival Majestic Dance Event Making Waves Festival Mama’s Pride Manana Manana Masquerade Midnight Masters of Hardcore 94 — Festival Atlas 2015 Meddle Festival Meerlive Meerpaaldagen Mega Beach Festival Megabase Outdoor Digital Memory Lane Memphis Heart ‘N’ Soul Merlinpop Festival Metropolis Festival Midsummer Margraten Milkshake Festival Mindset Outdoor Festival Minirok MirandaMania Festival Misfit Festival Misfit Festival Indoor Misty Fields Mixtream Festival Momfest Moonshine Madness Motel Mozaïque Moulin Blues Mumbai Color Festival Music Meeting Mutesounds Festival Muze Misse Muziek bij de buren (1) Muziek bij de buren (2) Muziek bij de buren (3) Muziek bij de buren (4) Muziek bij de buren (5) Muziek in Giethoorn Muzuder Rock Festival Mysterious Outdoor Stadium Mysteryland Mystic Garden Festival Nach van ‘t Limburgse Leed Nachtbrigade Winterparade Nachtklooster Naked Song Festival Nazomeren Festival NDSM Vrijhaven NeonSplash (1) NeonSplash (2) Neurotic Deathfest Newborn Festival Night at the Park Night of the Proms Nirwana Tuinfeest Nispen Blues Festival Nix Blues Night No Milk Today Noisia Invites Festival Nomads Festival Noorderparkfestival Nordic Delight Festival (Norwegian Night) Nordic Delight Festival (Choir of Believers) Nordic Delight Festival (Iceland) North Sea Soul Festival North Sea Surf Festival Northcote November Music O.W.A.P. Obsession Outdoor Festival Occultfest Oerrock Festival Off The Record Ohm Festival OMG! Festival On(w)ijs Festival Once Upon A Time in the West One Day in Summer Oosterhout Live Op de Tôffel Op de Valrave Op Dreef Festival Orange Festival Oranje Festival Oranjebloesem Oranjekoorts Festival Oranjepop Nijmegen Oranjerock Oude Haven Zomerfestival Out of Control Outcatz Festival Outdoor Stereo Festival Outlands Open Air OutRageous Festival Outsiders Festival Over De Top festival Overstad City Festival Paardpop Paaspop Paaspop Den Hout Paaspop Zieuwent Pacha Festival Pact Festival Palm Parkies (Bergen op Zoom) Palm Parkies (Breda) Palm Parkies (Dordrecht) Palm Parkies (Roosendaal) Palm Parkies (Tilburg) Palmpop Pandemonium Paperclip Festival Paradigm Festival Paradiso Playground Parckpop Ilpendam Park Beats Parkcity Live Parkfeest Oosterhout Parkfest Parkfestival Nieuwegein Parkpop Pastorale Nisse Pedro Pico Pop Peelpop Peerock Pillar Dance Event Pinkpop Pinkpop Classic Pisart Festival Eijsden Pitch Festival Pitpop Plaatpop Plato Planet Play Festival Pleasure Island Plein Open Pleinpop Pleinvrees Heroes Pleinvrees King’s Day Methodology — 95 Ploegendienst Festival Ploegfestival Plufest Pluspop Pocketpop Polderpop Pop on Top Popcity Popelucht Popronde Potatolands Preipop Prilpop Prison Blues Festival PRJCT Music Festival ProgFrog Festival Progpower Europe PRSPCT RVLT Festival PRSPCT XL (may) PRSPCT XL (december) Psy-Fi Festival Puddingpop Festival Pussy Lounge at the Park Puur Festival Qapital Qlimax Qmusic Foute Party R2R Fest Ramblin’ Roots Randrock Rapalje Zomerfolk Festival Rariteitenkabinet Festival Rascalfest Rastaplas Rave The City Raw Beats Raw Definition Outdoor Raw Frequency Rebelfest Rebellion Rebirth Festival Remember the 90s Resist 96 — Festival Atlas 2015 Retropop Return 2 The 90s Reuring Festival Reurpop Rewire festival Rhythm & Blues Night Ribs & Blues Rijkdom Festival Riverland Festival Roadburn Festival Robles Rock Rock Alive Rock Around Giethoorn Rock Around the Bridge Rock of Ages Festival Rock op Brink Rock Röring Rock’n’Rollstreet Festival Terschelling Rockin’ Parkweg Festival Rocktocht Eindhoven Rode Oortjes festival Roekrock Festival Roest Festival Rondje-om-de-kerk-festival Roots in the Park Roots Open Air Rosrock Rotorock Festival Rotterdam Deathfest Rotterdam Outdoor Rotterdamse Rave Rough State Route 024 Ruis Festival Rumor Festival (1) Rumor Festival (2) Rush Festival Salsa Breeze Festival Saturday Live Festival Save Our Summer Schemerlamp Festival Schievesteval Schippop Schollenpop Scumbash Secret Forest Festival Secret Society Festival Sena PopNL Award Sensation Sense for Trance Septemberpop Shoeless Festival Silent Everything Simply Wild Singelfestival Sjwaampop Slam! Koningsdag Sleazefest Sleeptouw Festival Smartlappenfestival Amersfoort Smartlappenfestival Utrecht Smeerboel Festival Sneakerz in de Stad Sneeuwbal Winterfestival Sneeuwpop Dinxperlo Sneeuwpop Hoogwoud Sneeuwpop Obdam Sneeuwpop Wateringen Snertpop Sniester Soccerrocker Soenda Festival Solar Weekend Festival Solarfall Solstice Festival Sommeltjespop Songbird Festival Sonic Festival Sotu festival Southern Bluesnight Southpark Festival Middelburg Spatial Outdoor Speedfest Speelweide/Nachtweide Spieringfestival Spijkenisse Festival Splinterfestival SPOEL Spring Eenrum Springpop Revival State-X New Forms Stekker Festival Stekker in de Tunnel Stekker in de Tunnel (NYE) Stereo Sunday Sterrenfestival Stille Nacht Festival (Eindhoven) Stille Nacht Festival (Lelystad) Stille Nacht Festival (Rotterdam) Stone Rock Festival Stonehenge Festival Strafwerk Festival Strandbal festival Strandfestival Zand Stratenfestival Zwolle Streetrock Strooipop Structure Festival Subroutienfestival Subway XL (1) Subway XL (2) Sugar Mountain Festival Summer Beatz Summer Energy Festival Summer Square Summerlake Outdoor Festival Summerloverz Festival (Hoogeveen) Summerloverz Festival (Apeldoorn) Summerloverz Festival (Ede) Summerstrike Festival Sunglow Festival Sunsation Superbash Supersized King’s Day Festival Supersized Raw Special Supremacy Sweelpop Swing op de Brink Swolgen Rocks ‘Open Air’ Taaipop Tag Festival Take Root Techn040 Methodology — 97 Tegenstroom Festival Terug naar het Begin Texelblues The Brave Festival The Feel of Woodstock! The Flying Dutch The Flying Dutch (Amsterdam) The Flying Dutch (Eindhoven) The Hague African Festival The Holland International Singer-Songwriter Festival The Promised Land Festival The Promised Land Open Air The Road to Graauwrock Thuishaven Op Reis TikTak Eclectic Music Festival Time Warp Netherlands Tinte’s Zomerfeest Tispelpop Tivolivredenburgfestival Todo Mundo Toffler Festival Together We Are Festival Together we are Hardcore Totaly Summer Reunion Tower Festival Trance Nation Transito Trossen Los! (1) Trossen Los! (2) Trossen Los! (3) TT Festival Uit Je Bak Festival Ultrasonic Festival Under the Milky Way United by Music Festival Unity Festival Unlocked Festival Urpop Utopia The Party V-land Festival Valkhof Festival Valrave Festival (1) 98 — Festival Atlas 2015 Valrave Festival (2) Valtifest Vechtival Outdoor Veenhoop Festival Vendetta Verknipt Festival Vers! Festival Verueno Very ‘eavy Festival Vestingpop Vestival Vestrock Vitamin Z Festival Viva Brasil Festival Voetjes van de Vloer Vogelvrij Festival Voltt Loves Summer Festival Voodoo to Go Festival Vorstival VOTOWN Festival Vrienden van de Hout Live Vrij Festival Vrije Volk Festival Vrijland Festival Vunzige Deuntjes Festival Wâldpop Walhalla Zomerfeesten Wallenpop Wantijpop Wasted Festival Waterpop Wave Festival We Are Electric We Are Hardstyle (1) We Are Hardstyle (2) We are the Crowd We Love the 90s Weitjerock Welcome to the Future Festival Welcome to the Village Werfpop Wessummer Breeze Westerpop Westlandse Cross Where the wild things are Where we have met Wiedepop Wild Kingdom Festival Wildness Festival Winch Outdoor Winterkriebels Winterpark Festival Winterpeen festival Wintersleaze Wish Outdoor Wolfstijd Wonderland Festival Woo Hah! Festival Woodlands Festival Woodstock@Roepaen Wooferland World Minimal Music Festival World of Pleasure X-Qlusive Frontliner X-Qlusive Holland XXL Xplode Festival XXLerator Carnaval Xxllerator Raw Festival You Rock and Run Zandstock Zebra Festival Zeezout Festival Zino Classixs Outdoor Zoks Festival Zomaarpop Festival Zomer op het Plein Zomerkriebels Festival Zomernacht Festival Zomerpop Zomerterras Zonnerock Nazomerfestival Zwarte Cross Zwemfest Methodology — 99 100 — Festival Atlas 2015 Festival Atlas team Harry van Vliet Professor Saw Paul Weller of The Jam jump very high during Jazz Bilzen 1978. Erik Hekman Senior Researcher A man who will never again try to sell authentic Mexican food to festival visitors... Iris Willems Researcher Has the record of consecutively visited festivals that were mud-filled: 7! Julian Meertse Junior Researcher Is still waiting for his first festival – but did see Ariana Grande at Ziggo Dome... Festival Atlas team — 101 102 — Festival Atlas 2015 Festival information websites — 103 Colophon Festival Atlas. Festival Atlas is a product of MXStudio/Cross-media Research Group, Amsterdam University of Applied Sciences. June 2016 ISBN 978-90-813161-5-6 Author and Editor: Harry van Vliet Contributors: Erik Hekman, Iris Willems en Rogier Brussee Research team: Harry van Vliet, Iris Willems, Erik Hekman & Julian Meertse Thanks to: Members of the Cross-media Research Group at the Amsterdam University of Applied Sciences, and all festival and event professionals, researchers, teachers and students that have helped over the last years – without perhaps even knowing it – by pushing us in the direction of the idea for this atlas. Thanks to Maryam and Carlo for the ‘iterative’ developing and realising of this atlas. A special thanks to Rob van der Zwaan of Festivalinfo.nl for making the festival programming data available, and to Guy Kessels and Sietse van der Laan of hugo.events for making the festival genre data available. We hope that their shining example will inspire others to follow... Design: Tangerine Design Realisation: Armchair Adventure Publisher: Plan B Publishers Printing: www.lulu.com Website realisation: Refresh Interactive Visit: www.festivalatlas.nl 104 — Festival Atlas 2015