November 2013 - Retail Merchants Association

NOVEMBER 2013
Retail Merchants Association Launches
Consumer Driven RVA ShopTalk
RMA launched its brand new program,
RVA ShopTalk, at Saxon Shoes on
Saturday,
September
28,
2013.
Saxon put the event to good use by
celebrating its 60th Birthday. Gary
Weiner, president of Saxon Shoes,
and his mother, Gloria Weiner Adams,
talked to patrons about the store’s
history and how it succeeded. All the
while a live Jazz Band filled the store
with music. On top of that, Saxon Shoes
gave away ten $60 gift certificates to
customers.
Guided by our new mission statement,
“We help local retailers thrive,” RMA
created this FREE event series which
differs from any other RMA program.
RVA ShopTalk is unique in that it was
created to drive more consumer foot
traffic into RMA member locations.
While RMA continues to offer a variety
of member programs and opportunities
to connect, RVA ShopTalk is designed
to reach consumers directly, telling
In This Issue...
1 RVA ShopTalk
Grand Prize Winners
2 President’s Letter
3 Think. Shop. Buy.
Local® Saturday
4 The RMA Scene
6 New $100 Bill
7 Inc. 5,000 List
8 Richmond’s Best
9 Welcome New Members
10 RMA Event Schedule
them about fun
and informative
happenings in
RMA member
stores.
CONGRATULATIONS
to the 3 Grand Prize
Winners from the Retail
Marketing Expo in August!
1ST PLACE
ShopTalk allows the hosting retail
member to really get creative. There
is no formula to follow or to expect, but
rather the host retailer can determine
how to structure the program to best
meet its needs. RMA helps to promote
these events, but their structure and
format are planned and executed
entirely by the hosting merchant.
While RVA ShopTalk events are
open to the general public, space
capacity is determined by the retailer.
Depending on what the host wants
to relay to attendees, they will plan
their own itinerary. The hosting store
has an opportunity to offer discounts
on the day of the event to drive sales,
cater refreshments for attendees,
hold traditional talks or even host a
workshop. Anything is possible and
encouraged!
To participate and hold an RVA
ShopTalk event, RMA members apply
online through the event’s website,
www.rvashoptalk.com.
Once
the
application has been received, an
RMA staff member will contact the
retailer to set up the date, time and
details of the event. ShopTalk events
are then promoted on RVA ShopTalk’s
website calendar, and through email
marketing and social media, at no cost
to the retailer! We suggest giving RMA
at least three weeks advance notice
to properly promote the event.
We hope you’ll contact us soon
to host your store RVA ShopTalk!
Sandra & Bart Carrique
Smiley’s Mobile Glass Shop
2ND PLACE
Leslie and Joe Crowley
Optimum Ed
3RD PLACE
Michelle Brumfield & Annette Lindsey
Bed Crafters by Michelle
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VISION STATEMENT
Creating vibrant retail communities together.
MISSION STATEMENT:
We help local retailers thrive.
CORE VALUES
1 We are loyal to our members, always building lasting relationships.
2 We are passionate entrepreneurial community leaders.
3 We act with honesty, integrity, accountability and professionalism.
4 We are innovators who drive change, creativity,
collaboration and connectivity.
5 We expect excellence in ourselves and our work.
6 We immerse ourselves in the retail industry and our
professions; and we share what we learn.
2 | Retail Partners | RetailMerchants.com | ThinkShopBuyLocal.com | November 2013
Think. Shop. Buy. Local®
Look out for Think. Shop. Buy. Local® Saturday
For the third year in a row, Think. Shop.
Buy. Local® Saturday is back! On
December 14, 2013, RMA members
are encouraged to participate on this
special day, designed to drive holiday
shoppers into participating Think. Shop.
Buy. Local stores.
As you know, the Think. Shop. Buy. Local
program aims to increase consumer
awareness of the importance of
shopping locally all year long. TSBL
Saturday provides additional emphasis
on this message for the holidays, the
retail industry’s busiest season.
This year, RMA is promoting Think.
Shop. Buy. Local Saturday in radio and
print advertisements, through social
media, in both consumer and RMA
member targeted e-communications,
on the RMA and the Think. Shop. Buy.
Local websites, and on more digital
advertising outlets than ever before!
Additionally, RMA will once
again offer a $500 gift card
to be used at select Think.
Shop.Buy. Local member
stores!
On
December
14th,
consumers will have the
opportunity to enter for the
chance to win the $500 gift
card by filling out an entry
form – but only at participating RMA
member locations. No purchase is
necessary to enter. RMA will provide
participating retailers with the entry
forms. Retailers will send the forms to
RMA shortly after December 14th, and
then RMA will notify the winner of the
$500 gift card drawing.
community together and drive traffic
to our local Richmond stores! This
Holiday season, please think before
you shop and buy local whenever you
can, especially on December 14.
So, if you haven’t yet, register to
participate in this event and take
advantage of this exclusive RMA
member benefit.
Let’s bring the
The Retail Partners Newsletter is
published four times annually.
Editorial Offices
Retail Merchants Association
5101 Monument Ave
Richmond, VA 23230
804.662.5518
804.662.5507 fax
editor@retailmerchants.com
Executive Publisher/Editor
Kate Fraser-Orr
kfraserorr@retailmerchants.com
Ad Sales
Julie Hill
jchill@retailmerchants.com
© 2013 Retail Merchants Association,
Richmond VA. All rights reserved.
DOWNTOWN • 125 SOUTH 14TH STREET • 23219
804.648.6210 • FREE PARKING • WWW.LADIFF.COM
THE RMA SCENE
1
2
3
4
5
6
7
8
9
Valor Award winners: Deputy Sheriff
Jason S. Bonifacio (Hanover Co. Sheriff’s
Office), Deputy Sheriff Thomas E. Hauck
III (Hanover Co. Sheriff’s Office), Officer
Brian K. Anderson (Henrico Co. Police
Division), Officer James P. Gray (Henrico
Co. Police Division), Officer Latosha
Lewis (Richmond Police Department),
Officer Reynaldo Perez (Richmond
Police Department), Master Officer
Paul J. Cunniff (Chesterfield Co. Police
Department) and Officer Jessica L. Fiden
(Chesterfield Co. Police Department)
Ken Wayland (Free Agents Marketing),
Nancy Thomas, Preston Perrin (RMA),
Carl McNeill (Free Agents Marketing)
1
2
3
Jonathan Raymond (EMyth.com)
Keynote Breakfast Speaker
The RMA staff at Valor Awards, listed
left to right, top row to bottom: Megan
Way, Kate Fraser-Orr, Sherry Minson,
Jenna Mosman, Nancy Thomas, Julie
Hill, Kathy Robbins, Mary Huffard-Kegley,
Len East, Diana Kent, Preston Perrin
Tricia Huebner (EMyth.com)
Expo Power Session Speaker
4
Donald J. Rissmiller (Stategas), speaker
at the Economic Forecast in October
5
Michael Brangan (Strategas), Nancy
Thomas (RMA), John Whitlock (Whitlock)
Guests at the September First Friday Forum
Attendees at the Ball Office
Products Expo Exhibit
10 Eric Martin (80amps) Expo
Luncheon Speaker
11 Julie Hill (RMA), Jenny Price (Boomer
Magazine), Mike Baum (Keep Virginia
Beautiful), Nancy Thomas, Len East (RMA)
6
12 Andy Stefanovich (Venture Richmond)
7
& Nancy Thomas (RMA)
13 Police and Fire combined Honor Guard
at the 24th Annual Valor Awards
14 Christy Ferguson-Snead (SunTrust
Bank), Donald J. Rissmiller (Strategas),
Bill Longan (SunTrust Bank)
15 The 24th Annual Valor Awards: David
Gallagher (Dominion Payroll Services),
Tom Silvestri (Richmond Times-Dispatch) &
Bobby Ukrop (Ukrops Homestyle Foods)
16 Andy Stefanovich (Venture Richmond)
speaking at September’s First Friday Forum
17 Kevin Reardon (Franco’s Fine Clothier),
8
Julie Hill (RMA) & Darryl Flick (O’ Virginia)
18 Christopher Holder & Amy
Dufors (Capital Ale House)
19 Nhat Pham (SUCCESSWERKS),
Norman Way, Gary Glover and
Dane Gay (Puritan Cleaners)
20 Pauline Singleton, Margaret Cogar &
Maria Cain (Health Diagnostic Laboratory
Inc.) at the 24th Valor Awards
4 | Retail Partners | RetailMerchants.com | ThinkShopBuyLocal.com | November 2013
2012 DISTINGUISHED RETAILER OF THE YEAR AWARD CEREMONY
9
11
10
12
13
14
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20
RMA IN RVA
Show and Tell: the New $100 Bill
On September 4, 2013, Retail
Merchants Association hosted a special
presentation at its headquarters.
Attendees and staff were joined by
Jonathan Martin from the Federal
Reserve Bank, who previewed the new
$100 bill to be released on October 8,
2013.
This sneak peek not only allowed
attendees to see and feel the new bill,
but they were also educated on the
process of how the bill is manufactured
and tested, as well as how to identify a
counterfeit note.
The new bill was designed for release
due to the increasing usage of
currency in the United States which,
according to Martin, is attributed to the
sluggish economy. Consumers prefer
using cash because it’s a final form of
payment. The debt is paid on the spot.
“Money will always be used in some
form,” said Martin as he explained the
reason for the new bills appearance.
bill is the blue security ribbon which runs
down the center of the bill. If you look
closely, you can see liberty bells and
“100’s” alternating vertically.
Martin discouraged businesses from
using starch pens to check a bill’s
authenticity. According to Martin,
after years of handling, the ink on the
bills fades, making the surface and the
pens less trustworthy.
For more information on the new $100
bill, visit www.newmoney.gov.
Martin also gave tips to attendees
on how to spot counterfeit bills in the
future. His three main guidelines were:
1) Use a black light to view the
presence of the security thread in the
note.
2) The liberty bell watermark should
change from copper to green,
depending on the angle the bill is held.
3) The newest design added to the
RMA Endorsed Vendors
CAPITAL
, LLC
SINCE
SINCE 1907
1907
a subsidiary of
S. Freedman & Sons, Inc.
PAPER, MAINTENANCE & RESTAURANT SUPPLIES
CAPITAL PACKAGING & DESIGN
Meaghan Brown
804.400.4449
mbrown@sfreedman.com
David Bortz
301.275.8908
dbortz@cpd.sfreedman.com
D
P
S
DOMINION PAYROLL SERVICES
DOMINION PAYROLL SERVICES
Joe Labella
804.355.3430
jlabella@dominionpayroll.com
RICHMOND.COM
Doris Ann Kane
804.649.6291
dkane@timesdispatch.com
UPS
Allison White
804.743.8401
awwhite@ups.com
WORLDPAY: CREDIT CARD PROCESSING
Scott Johnston
804.836.6798
scott.johnston@worldpay.us
6 | Retail Partners | RetailMerchants.com | ThinkShopBuyLocal.com | November 2013
9th Annual Retail Marketing Expo
RVA ShopT
alk e
up everywh vents are popping
ere! This is
a FREE
RMA memb
er benefit
.
Draw shop
pers to yo
ur store b
up to host
y signing
your own R
VA ShopT
alk!
Visit www.r
vashoptalk
more info
.com for
or contact
D
ia
na Kent at
dkent@ret
ailmerchan
ts.com
ThinkShopBuyLocal.com
Four RMA Members Make the 2013 Inc. 5000 List
Richmond is home to some incredible
businesses. In fact, some of these
companies are so impressive they’ve made
Inc. Magazine’s 2013 list of the 5,000 fastestgrowing, privately-owned U.S. companies.
All in all 23 Richmond-based firms made the
cut. Four of them are RMA members.
Need Supply Co., a
brand-new
addition
to the list, ranked #725
with a whopping 640%
growth rate over 4
years. Need Supply Co.
was also named #33
for the Top 100 Virginia
Companies and #45 for Top 100 Retail
Companies. Need Supply Co.was founded
in 2008 and currently has 31 employees.
The company is a boutique clothing retailer
offering a wide variety of contemporary
designers and independent labels from the
U.S. and abroad.
D
P
in transportation solutions for more than
80 years, this business offers passenger
transportation services, from a fleet of tour
buses to sedans, and usage for corporate
outings, school trips, and more.
of 47%. Ball Office Products added 6 new
jobs for a total of 23 current employees.
The company was founded in 2000 and
specializes in office furniture, supplies and
business equipment.
Ball Office Products
made
the
list
for the first time,
ranking #4,621 with
a 3-year growth
We’re proud of our members for making
this exclusive list and hope to see them on it
for years to come!
What’s Your Medicare Pickle?
©
Turning 65? No service?
Premium on the rise?
Co-pays & deductibles too high?
S
DOMINION PAYROLL SERVICES
Dominion Payroll Services (DPS) ranked
#3,293 and was listed for the fourth year in
a row! It showed a 3-year growth of 97%,
adding 16 jobs for a total of 34 current
employees. DPS was founded in 2002 and
is an RMA Endorsed Vendor. The company
provides complete outsourcing services
such as payroll processing, complete HR
services, credit card processing, and more.
James River Transportation ranked #4,521
with a 3-year growth of 50%, adding 22
jobs for a total of 281 employees. A leader
Whatever it is, we have the solution.
MEDICARE PLANNING & INSURANCE GUIDANCE
2025 E. Main St., Suite 118 • Richmond, VA 23223
Call Today For an Exclusive Offer: (804) 788-1965
RMA IN RVA
Congratulations to our members for making
Richmond Magazine’s 2013 Best list!
RMA is proud to congratulate our members
who were voted as winners in Richmond
Magazine’s 26th Annual Best and Worst
The Boathouse:
Outdoor dining
Restaurant to Take a Visiting Friend
Buz & Ned’s Real Barbecue:
Barbecue
Can Can Brasserie:
French Restaurant
Restaurant for a Lunch Meeting
Casa Del Barco:
New Use for an Old Building
Capri Jewelers:
Shop for Anniversary Gifts for Men
Carytown Bicycle Co.:
Bicycle Mechanic
CVS Pharmacy:
Pharmacy Services
Gearharts Fine Chocoloate:
Local Chocolatier
Ellwood Thompson’s Local Market:
Green –Focused Local Company
Lunch Hot Bar
Havana Connections:
Cigar Chop
Franklin Goose:
Baby Gear
Franco’s Fine Clothier:
Place to Buy a Suit
Place to Buy your Boyfriend/
Husband Clothes
Gelati Celesti:
Ice Cream so Good You’ll
Eat It in the Winter
Sleep Better on
Our Custom Made Mattress!
The Jefferson Hotel
(Lemaire Restaurant):
Impressive Night Out
Happy Hour for Grown-Ups
Restaurant Service (Tied)
Lex’s of Carytown:
Buy a Cocktail Dress
Mark Smith, Midas of Central VA:
Local Business Spokesperson
The Melting Pot:
Place to have an intimate dinner
Mekong:
Most Charismatic Chef or
Restaurant Owner (An Bui)
Local Beer Selection
Spring Rolls
Vietnamese Restaurant
Nutzy the Squirrel:
Local Sports Mascot
Pearl’s Cupcake Shoppe:
Cupcakes
Puritan Cleaners:
Shirt and Laundry Service
Richmond Flying Squirrels Baseball:
Spectator Sport Experience
Ruth’s Chris Steak House:
Steakhouse
Find out how we can
give you a better
night’s sleep on a
custom made mattress!
We make our mattresses to fit your sleep needs.
2014 Old Brick Road, Glen Allen • 804-270-4693
5772 Monticello Ave, Suite E, Courthouse Commons • 757-564-7378
www.bedcraftersbymichelle.com
“SLEEPY PEOPLE COME TO BEDCRAFTERS.” “GIVE US ONE NIGHT...WE’LL GIVE YOU A ETTER DAY! I PROMISE.”
Saladworks:
Salad
Saxon Shoes:
Local Sale of the Year
Schwarzchild Jewelers:
Shop for Anniversary Gifts for Women
8 | Retail Partners | RetailMerchants.com | ThinkShopBuyLocal.com | November 2013
RMA IN RVA
Short Pump Town Center:
Teen Hangout
Vera’s Fine Jewelers:
Statement Jewelry Selection
WTVR CBS 6
Local Sportscaster (Lane Casa Donte)
Sports Backers:
Local Ride, Walk or Run
(Monument Avenue 10k)
Virginia Credit Union:
Bank Customer Service
WWBT Richmond NBC 12:
Local Celebrity Twitter
Feed (Gene Cox)
Local App
New Reporter (Ryan Nobles)
Traffic Reporter (Tracy Lynn)
Woman About Town (Sabrina Squire)
TV Anchor Team (Sabrina
Squire and Curt Autry)
TV Anchor Who Never
Ages (Sabrina Squire)
Woman About Town (Sabrina Squire)
Tweed:
Prettiest Store Interior
Virginia Museum of Fine Arts:
Outdoor Sculpture
Tourist Attraction
Ukrop Family:
Corporate Citizen
Westhampton Pastry Shop:
Bakery
Venture Richmond:
Annual Event (Richmond Folk Festival)
World of Mirth:
Shop for Kids Birthday Gifts
WELCOME NEW MEMBERS
Front Row: Kelly Valentine (James
River Grounds Management,
Inc.), Vilma Seymour (Multilingual
Cultural Solutions)
Back Row: Kevin Wilson (Sticky
Rice), Chase Townshend (James
River Grounds Management,
Inc.), Tom Childrey (Virginia
Merchant Services, LLC), Charles
Fice (Tuckahoe Seafood)
Front Row: Kittygayle McMoon (Tax
Solutions Alliance), Vilma Seymour
(Multilingual Cultural Solutions),
Emma Montagu, Cachy Avila
(PNC Bank), Lindsey Barden (The
Rappaport Companies)
Back Row: Mathew Allen (RentA-Wreck), Vaughan Long (Tax
Solutions Alliance), Christopher
James (West End Gallery), John
Scott, Bill Monday (Experient
Health), Doug Carleton (SCORE),
Ernest Wright (The Wright Agency),
Sherry Minson (RMA)
COMMUNITY EVENTS
2013-14
EVENT CALENDAR
DECEMBER
6
First Friday Forum: Distinguished Retailer of the Year & Holiday Celebration
14 Think. Shop. Buy. Local
Saturday
JANUARY
10 First Friday Forum
20 VRF Legislative Reception
at the Hilton Garden Inn
Richmond Downtown
21 Member Power Hour
FEBRUARY
7
24 Annual Valor Awards and Ceremony
November 1, 2013
The 2013 Valor Awards
was a wonderful event!
Our keynote speaker was
Tom Silvestri, President and
Publisher for the Richmond
Times-Dispatch and the
proud son of a police officer.
We were proud to honor our first responders and
their families for all they do for our community.
Honorees were presented awards for their selfless
acts involving personal risk and injury while going
above and beyond the call of duty. Area Chiefs
of Law Enforcement, Fire and EMS presented the
awards.
TITLE SPONSORS
®
PLATINUM SPONSORS
GOLD SPONSOR
First Friday Forum
AWARDS SPONSOR
C.P. Dean
11 Connect@Custom Kitchens
SILVER SPONSORS
MARCH
7
First Friday Forum (Lunch)
APRIL
4
First Friday Forum
15 Member Power Hour
REGISTER NOW
Scan the code below to go to
the event registration page
Bon Secours Richmond
Health Systems
Puritan Cleaners
Stony Point Fashion Park
SunTrust
Village Bank
Virginia Credit Union
TABLE SPONSORS
Admiral Security Services
AlliedBarton Security Services
Christian Barton
Dominion Payroll Services
EVB
Global Spectrum
Haley Buick GMC
Henrico Police Foundation
James River Transportation
Owens & Minor
Richmond Alarm Company
Richmond Department of
Economic and Community
Development
Richmond Flying Squirrels
Richmond Region Tourism
Vector Security
SPECIAL GIFTS SPONSOR
Jack Kreuter Jewelers
SIGN SPONSOR
Keith Fabry Reprographic Solutions
PRINT SPONSOR
Printersmark
PHOTOGRAPHY SPONSOR
Robert Thomas Photography
AV SPONSOR
Visual Aids Electronics
VENUE HOST AND PARKING SPONSOR
Greater Richmond Convention
Center
PRINT MEDIA SPONSOR
Richmond Times-Dispatch
ONLINE MEDIA SPONSOR
Richmond.com
10 | Retail Partners | RetailMerchants.com | ThinkShopBuyLocal.com | November 2013
REGISTER TODAY!
December 6
First Friday Forum & Distinguished Retailer of the Year
The Distinguished Retailer of the Year Awards have been presented since
1966. This award it is designed to honor a member of the Richmond retail
business community who is a proven leader in his/her firm and who is
actively involved in community endeavors without regard
to personal benefit. Please join us as we pay tribute to RMA’s
2013 Distinguished Retailer of the Year and celebrate the
holiday season.
Scan to Register
December 14 Think.Shop.Buy.Local® Saturday
Come out and do your holiday shopping on Think. Shop. Buy. Local® Saturday! By
shopping at participating stores, you’ll help grow awareness of the importance
of shopping locally during the holiday season—and any time of the year—by
driving traffic to our local Richmond stores.
Scan to Register
January 10 First Friday Forum
The First Friday Forum is an RMA signature breakfast event. By the end of each
Forum, you are guaranteed to leave with some key takeaways that will help
you grow your company. And with an average of 200 business
professionals attending the Forums, you’re likely to walk away
with a few new relationships as well.
Speaker: Dr. Tara Dall, Chief Medical Officer for Health
Diagnostics Laboratory
Scan to Register
January 20 Legislative Reception
Get to know your Virginia legislators one-on-one, while connecting with fellow
RMA members and guests at the 2014 Virginia Retail Federation Legislative
Reception. All proceeds will go toward the VRF PAC (Political Action Committee),
which was formed to help elect men and women who support policies fostering
Virginia’s economic growth.
Scan to Register
January 21 Member Power Hour
You’re invited to come in for coffee, snacks, good networking and conversation,
new connections, and an overview of RMA. This is a great opportunity to see
and learn how your membership can help improve your business, its profitability,
and save money. You will also see how to take full advantage of many other
RMA benefits and services. And of course, there will be door prizes.
Scan to Register
Scan QR codes with your mobile device to go to event page to register.
PRSRT STD
US POSTAGE
PAID
RICHMOND, VA
PERMIT #2254
Retail Merchants Association | 5101 Monument Avenue | Richmond, VA 23230
Phone (804) 662-5500 | Toll free (866) 750-2532 | www.RetailMerchants.com
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The Retail Partners Newsletter covers RMA news with the latest updates on retail
and service industry practices, RMA member updates, and upcoming events.
Advertising with the Retail Partners Newsletter is an excellent opportunity for your
business to reach more than 2,500 readers who receive our publication.
To advertise in future issues, contact Julie Hill at
jchill@retailmerchants.com or call 804.673.5249.