10 - Meeting Point

MAIN EVENT OF RETAIL INDUSTRY IN UKRAINE
10
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A N N I V E R S A R Y
October 30-31, 2012
President Hotel, Kiev
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GENERAL PARTNER
T I M E S O N TA R G E T
SPECIALIZED PARTNER
PARTNER
EXHIBITION PARTNER
EDUCATIONAL PARTNER
ORGANIZER
2012
RETAI L I N DU STR Y
F O RU M
FROM THE ORGANIZERS
TEN TIMES ON TARGET!
It seems not long ago, when the first Retail Industry Forum “Shopping Centers
Of Ukraine: where to find the square meters” took place (April 21st, 2008). But it has been five
years since our first meeting, and today we are all ready for a new one, which this time will be
held for the 10 th time!
October 30th and 31st the main event of Ukrainian retail will gather everyone who, for the last
five years, together with Meeting Point company have been taking part in developing the
Retail market in Ukraine, those who are interested in high quality relations with their partners
and profitability of their companies.
Throughout the history of Retail Industry Forum over 2000 professionals from Ukraine,
Russia, Poland, the UK, Latvia, Lithuania, Slovenia, Turkey attended the forum as experts,
speakers and delegates! This confirms the status of the forum as the largest international
event in the field of retail in Ukraine!
The program of the 10 th Retail Industry Forum contains valuable information from analysts
and practitioners that will reveal a realistic state of the market and will help you to evaluate the
consequences of ongoing changes in the market structure and consumer preferences, forum
will provide a number of excellent solutions for your challenges.
We’ll see you at the forum!
Respectfully,
Tatiana Semenova
General Director
Meeting Point
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ABOUT THE FORUM
RETAIL INDUSTRY FORUM – is an effective communication platform that gathers managers and
owners of companies operating in the retail industry in order to discuss current issues of market
development, to talk openly about the difficulties that arise in the process, and find the solutions
together
RETAIL INDUSTRY FORUM was created in 2008 to provide the players of Ukrainian market with
necessary information, analysis and solutions in regards to global retail industry as well as retail
industry in Ukraine
Since the first meeting of RETAIL INDUSTRY FORUM, organizers traditionally invite international
speakers and industry experts to share their experience with Ukrainian colleagues and find Ukrainian
business partners. Every year the number of foreign professionals is rising, confirming the status
of the forum as an effective international business platform for all retail businesses
REASONS TO PARTICIPATE:
in the RETAIL INDUSTRY FORUM is an opportunity to get an expert
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evaluation to any question or challenge you may face in your business
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Attending the forum together with your colleagues and partners in the market you are
building and developing retail industry trends and help the industry to be more civilized and
attractive to the international community
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Only at RETAIL INDUSTRY FORUM you will find useful and practical experts’ experience
from the main industry sectors: food retail, home furnishings and repairs, clothing and
footwear, pharmaceuticals
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Rich and convenient format of the forum, which includes: discussions, lectures, informal
fellowship with colleagues during breaks, interactive fellowship throughout the forum,
demonstration the latest technology to improve and optimize the business - all this
provides the retailer with necessary knowledge for its future work, and for companies
offering services and solutions allows to present their product to the audience in one day
You will get a fresh look at your company’s problems and challanges by working
5 Time-out.
outside of your usual work environment
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FEATURES OF
RETAIL INDUSTRY FORUM 2012
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10 the most relevant themes of the 10
10-th Retail Industry Forum:
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New solutions that enable retailers to monetize the flow of customers
Personnel as the value of the brand
Unique components of the store and consumer services that create advantages
Finding out the level of consumer awareness and loyalty. Factors that determine loyalty in 2012 - 2013 years.
The development of modern retail formats. Which formats are losing interest from its customers?
Rebranding and restyling in retail - fashion or necessity?
Factors which are important for the development of retail business for couple years ahead
What's next for the retail property in the short term future? What square footage is worth fighting for?
Modern features of the relationship between tenants and owners
What Ukrainian retail players should be ready for in conditions of competition with international networks?
10 features of the 10
10-th Retail Industry Forum program:
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Two days interactive program, including traditional presentations, panels and discussions with recognized experts in
retail industry.
18 hours of unique communication with market insiders
Special format “Speed Networking”
Introducing new service for increasing retail sales: Retail Optimization Cloud
Focus topic: Aroma marketing as a tool to increase sales
Discussion among the leading marketologists about the effectiveness of traditional and new marketing tools for the
modern retail
Map of the quality retail properties, launching in 2012 - 2013.
Focus Topic: The penetration of traditional retail in Internet
Discussion "Development plans of international operators on Ukrainian market "
Handing the name certificates confirming participation in the 10
10-th Retail Industry Forum
PARTICIPANTS OF THE FORUM
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Each year the forum brings together top managers representing retail, FMCG producers,
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representatives of the government, the most authoritative media, specialized editions and information
agencies.
PARTICIPANTS OF THE FORUM BY
THE COMPANY TYPE AND
MANAGEMENT LEVEL
Logistics IT
Trade equipment
Consulting
Law firms
Finance
Government
Production of food and
non food products
Media
Journalist,
Editor
Head manager,
National manager,
Manager
Trade chains
Department
head
Retail real estate
Chairman of the board,
General director,
Managing director,
Director
Deputy director,
Business director,
Executive director,
Financial director
AMONG PARTICIPANTS OF PREVIOUS
RETAIL INDUSTRY FORUM
A.T. Kearney
ACNielsen Ukraine
Alessandro
ALMAZ-Group
Amstar Europe
Antonio Biaggi
Bacardi-Martini Group
Beaumonde Group
Binatone
CARLO PAZOLINI
Carlsberg Group
Colliers International
DEPOT Development Group
DERBY
DiaWest
Emozzi
EVA
EVO Land Development
FoxMart
Finn Flare (Russia)
Gianni Group
HELEN MARLEN GROUP
IDS GROUP
INFOLine-Аналитика (Россия)
Jones Lang LaSalle
L’Kafa
Lee Cooper
LEROY MERLIN UKRAINE
LG Еlectronics
MD Group
MTI
Multi Development
Novus
OBI
Ralf RINGER (Russia)
Roland Berger Strategy Consultants
Rozetка.ua
Sela
Sitronics
Spar
Skymall ТРЦ
Schenker Ukraine
TAUR Holdin
WOW-Shop
Avanti Records
АVK
Agromat
Aladdin TC
Аllo
Aptechnaya set’ 36,6 (Russia)
Argo trade network
Astra Property
Auchan
Billa Ukraine
Bonduelle Central Europe
Brocard Ukraine
Bukvoed (Russia)
VVS Ltd
Veresen Plus
Vitalux
Gerts
Gloria Jeans (Russia)
Grand Retail
Delta Sport
Dikaya Orhideya
DC Ukraine
Evroproduct
EKO-Market
EpicentrK
Evroset’
Eldorado
Zara Ukraine
X 5 Retail Group Ukraine
Intermoda Trade
Karavan
Kviza-Trade
Klub Syra
Coca-Cola Beverages
Kray
Laska
L’Oreal Ukraine
Luxoptika
Maratex
Mars Ukraine
Mega Market
Melon Fashion group (Russia)
International Financial Corporation
(IFC)
Internation Trade Council
EuroTrade (Latvia)
Ministry of economical development
and trade
Metro Cash and Carry Ukraine
Mosmart
Naturproduct-Vega
Nestle
Novaya Liniya
Oskar
Operaa Passage
PAKKO Holding
Piramida TC
Planeta attrakcionov
Respect-Ukraine
Robinzon
Rukavichka TN
Rud’
Santa Vita
City Mall Management
Sumatra-LTD (Kosmo)
Tvoya Pressa
Tehnopolis
ТRK Appolo
Ukrainian Trade Guild
Utkonos (Russia)
Pharmatsiya
Phillip Morris Ukraine
Phitopharm
Fozzy
Fozzy-pharm
Furshet
Foxtrot
Ukrzoloto
Amstor
Planet Retail
BNS Trade
Miraton
Mobilochka
Dafi
Real, Hypermarket Ukraine
Colin’s
Comarch
Ingo Ukraine
Raben Ukraine
E-consulting
Monarch Retail Ukraine
Universal Bank
TIC “Bolshevik”
TIC “Ultramarin”
FORUM PROGRAM
Day 1 (October 30th)
9.00 - 9.45
Participants registration, morning coffee.
Expositions, negotiations
9.45 - 10.00
Speed Network
Special format of getting to know the participants of the forum to help you remember and identify
the delegates you are interested in the most
10.00 - 12.00
SESSION 1 TOOLS TO INCREASE PROFIT
Questions to be discussed:
• What factors are important to consider when planning the development of your retail business and
its profitability?
• The most effective pricing schemes
• Introducing new service for increasing retail sales: Retail Optimization Cloud
• Related diversification in retail. Existing and new solutions for monetization of the customers flow
• Adaptation of innovations in retail. The experience of the Ukrainian market players
• Communication with personnel - carriers of the brand’s values
• How to build effective motivation system
12.00 - 12.30
Coffee – Break
12.30 - 16.00
SESSION 2 INTENSE COMMUNICATION WITH CUSTOMERS –
FOUNDATION OF SUCCESSFUL MANAGING
DECISIONS
(lunch break 14.00 to 15.00)
Questions to be discussed:
• How to create interest and attract the right customers to the point of sale?
• Elements of successful concept of the retail chain store. What store concepts can be profitable?
• Specialties of the customer’s decision making at the counter
• What are the unique components of stores and consumer services that will create advantages of
the retail chain?
• Methods for determining the level of consumer awareness and loyalty to the retail brand. How to know
that the brand has lost its touch with the consumer?
• Rebranding at retail - fashion or necessity? (Change of trading concepts, searching and introducing new
instruments of communication with the consumer, visual changes according to the modern trends)
• Restyling in retail. Ukrainian experience
• What factors other than price will determine customer’s loyalty in 2012-2013?
• Strategies for keeping loyal customers
• Experience in improving the quality of service
FOCUS TOPIC: AROMA MARKETING, AS A TOOL TO INCREASE SALES
(The best experience of the operators)
DISCUSSION SESSION:
16.00 – 18.00 MOST EFFECTIVE MARKETING INSTRUMENTS FOR
THE MODERN RETAIL
During the section leading marketing experts in the field will discuss the effectiveness of existing and new
tools of communication with the customer (Information on the receipt, SMS mailing, customer’s web pages,
info booths, e-mailing, bonus programs, and more)
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FORUM PROGRAM
Day 2 (October 31st)
9.00 - 10.00
Participants registration, morning coffee
Expositions, negotiations
10.00 - 12.00
SESSION 1 ANALYTICAL INDICATORS OF UKRAINIAN
RETAIL
Questions to be discussed:
• Key indicators of the competition level and profitability of Ukrainian retail sector
• Development of modern retail formats. Which formats are losing interest
from its customers?
• The penetration of traditional retail in Internet. Retail segments, which show
strong growth and development in Ua.net. Why are we on the low rate
of retail development on the Internet?
• Investment attractiveness of Ukrainian retail. Availability of financial tools
12.00 - 12.30
Coffee break
12.30 - 16.00
SESSION 2 RETAILERS: PLANS OF DEVELOPMENT
FOR 2012-2013
(lunch break from 14.00 – 15.00)
Questions to be discussed:
• Shopping centers, which are scheduled for launch in 2012 - 2013
• What will happen to the retail market in the short term future?
• Most remarkable projects of retail property, square meters worth fighting for
• Advanced features of the relationship between tenants and owners.
Art of compromise (whether to sign a preliminary agreement, short-term
or long-term rent: the pros and cons, the enforcement of lease
obligations, the quality of work of managing companies in the capitals and
the regions)
16.00 - 17.30
DISCUSSION SESSION:
INTERNATIONAL OPERATOR’S DEVELOPMENT PLANS
Increasing number of quality retail properties stimulates international operator to enter into
the market in Ukraine. What Ukrainians retailers should be ready for in order to increase their
competition ability?
Can international brands survive the period of adaptation to Ukrainian market and find
an understanding among customers. What kind of retail properties are chosen by international
retailers. Was it profitable to enter the Ukrainian market for Centr Obuvi, New Yorker,
Domino's Pizza, Costa Coffee, Laroy Merlin, Novus, etc.?
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AMONG THE SPEAKERS OF PREVIOUS
RETAIL INDUSTRY FORUM *
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Igor Balenko
Chairman of the supervisory board
Furshet
Olga Andriyenko-Bentz
Head project manager
Roland Berger Strategy Consultants
(Ukraine)
Ivan Kotov
Director
A.T. Kearney (Russia)
Denis Kotov
General manager
Bukvoed (Russia)
Igor Gut
Counsel member
Almaz-Group (Ukraine)
Yuriy Grivnak
Director
TC Piramida
Vita Voynilovich,
Director,
BNS Trade (TM Calvin Klein,
Topshop, Topman)
Vladislav Chechetkin
Project manager
Rozetka.ua
Pavel Shevchuk
General manager
Novus
Krzysztof Badowski
Managing partner
Roland Berger Strategy Consultant
(Poland)
Anatoly Balyuk
Board chairman
DiaWest
Mihail Burmistrov
General manager
INFOLine-Analitika (Russia)
Maksim Zhyzhko
Development director
Bomond
Dmitriy Ermolenko
General manager
Maratex
Anton Volodkin
Marketing director
36,6 (Russia)
Sergey Fomenkov
Director
Academy of practical expert
counseling and analysis (APEKA)
(Russia)
Andrey Berezhnoy
General manager
Ralf Ringer
Milos Ryba
Head of retail analysis, (UK)
Vladislav Golovkin
Head VP of retail and property
management
Gloria Jeans (Russia)
Igor Didok
Marketing director
DC Ukraine
Valeriy Zolotuhin
Director
Allo
Aleksey Revin
Development director
Leroy Merlin Ukraine
Mihail Urzhumtsev
General manager
Melon Fashion Group
Igor Marosa
Head manager
A.T. Kerney (Slovenia)
Igor Hizhnyak
Director of business development
Comfy
Kseniya Ryasova
President
Finn Flare
Marina Naboka
Development director
MD Group
* Company and position at the moment of participation in the forum
PARTNERS OF PREVIOUS
RETAIL INDUSTRY FORUM
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MEDIA SUPPORT*
*Partners traditionally supporting the forum. List of media partners for 2012 is being formed
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PARTICIPANTS’ FEEDBACK
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Thanks to organizers for a good work. It is a great opportunity to widen the range of
professional fellowship and get important information. IFAK Ukraine Company will be
participating in the forum in the future.
Ukrainian office of International research agency
IFAK Ukraine
Participating at the forum was truly effective. Main goal for me at forums like this is always “live”
fellowship with the colleagues. Specifically at this forum I met many interesting people,
professionals of their industries. Organization was at the good level. Everything that remained
after the forum was positive impressions and everything left for me to do is to express my
gratitude. Best regards.
EpicentrK
We want to express our admiration to the wonderfully organized event. You as an organizers
were able to create an ideal platform for dialog between professionals of retail industry. List of
themes and speakers was matching the status of the main retail industry event in Ukraine. We
will gladly support any future Meeting Point events.
WATCOM|Group in Ukraine
This year our company took part in the Retail Industry Forum for the first time as a speaker and
an exhibitor. We are very pleased by the results of our participation.
Retail Industry Forum truly confirmed the reputation of the most effective platform for
communication, and it is great to realize that there is such high quality event in Ukraine, where
you can meet the heads of retail chains, trade centers, and other retail representatives. On
behalf of all E-consulting we would like to thank the organizers of this unique project for their
work and for providing an amazing opportunity to establish new professional connections, and
discuss the problems and innovations of the market.
E-Consulting
Group of Companies “Terrasoft” supports the value of this event, as an effective
communication platform of retail industry. We also want to express gratitude to the Meeting
Point company for successful event Retail Industry Forum 2011.
Terrasoft
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TERMS OF PARTICIPATION
For retailers, producers and distributors:
Registration before October 10th 2012 – 3500 UAH incl. VAT
Registration after October 10th 2012 – 4500 UAH incl. VAT
For the companies providing service and solutions:
Registration before October 10th 2012 – 4500 UAH incl. VAT
Registration after October 10th 2012 – 5500 UAH incl. VAT
Attention:
First 10 registered companies will get a 50% discount
Delegate’s package includes:
- Participating in every event of the forum (two days)
- Participation in Speed Network
- Informational and presentation materials of the forum
- Coffee breaks, lunches
- Name certificate confirming your participation at the forum
CONTACTS
Meeting Point Ukraine Ltd.
01014, Kiev, Blv. Lesi Ukrainki 27/2
Tel./fax: +38 (044) 390-76-70
Delegates participation:
Alena Zhupikova
a.zhupikova@meetingpoint.com.ua
Partners participation:
KaterIna Golik
k.golik@meetingpoint.com.ua
Project manager:
Dennis Nikolayenko
d.nikolayenko@meetingpoint.com.ua
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