National Media Kit - The Chronicle Herald Media Kit

National Media Kit
Fall 2015
Our Region
Our Advantage
Our Print Products
The Chronicle Herald
Paid subscription newspaper, Mon-Fri
335,000 weekly readers
Halifax Citizen
Published each Tuesday
Every door + Herald Subs
55,000 households
Dartmouth Tribune
Published each Tuesday
Every door + Herald Subs
51,000 Households
The Chronicle Herald Weekend
Paid subscription newspaper,
Saturday – 100+ pages
302,000 weekly readers
Herald TV Guide
Paid subscription – weekly
supplement in The Chronicle Herald
4,400 subscriptions
2,100 sold in store - monthly
Bedford Sackville Observer
Published each Tuesday
Every door + Herald Subs
36,000 Households
Valley Harvester
Published each Thursday
Select doors + Herald Subs
51,000 copies
South Shore Breaker
Published each Wednesday
Every door + Herald Subs
45,000
Cape Breton Star
Published each Thursday
Select doors – Herald Subs + bulk
18,000
Our Digital Products
TheChronicleHerald.ca
Pay ramp subscription website
(news)
94,000 users/day
Social Media
Content, contests, promotions
46,000 Facebook likes
80,000 Twitter followers
iOS App
Pay ramp subscription app
106,000 unique users
Herald News Alerts (Email)
Headline e-blast
4,500 recipients
Herald Video
Unique & network video content
100,000 plays/month
Business Insider (Email)
Tomorrow’s business headlines
delivered M-F
8,000 subscribers
Our Reach
TCH CIRCULATION
Average Weekday:
Print Editions
• Halifax Area
• Outside Halifax
Digital Editions
Total
Average Saturday:
Print Editions
• Halifax Area
• Outside Halifax
Digital Editions
Total
DISTRIBUTION:
WEEKLIES
• Cape Breton Star
• Valley Harvester
• South Shore Breaker
• Dartmouth Tribune
• Halifax Citizen
• Bed-Sack Observer
• Total (All 6)
*Household Coverage
35,486
38,524
17,134
WEEKLY PRINT & ONLINE FLYERS
• Flyer packs reach over 221,268 homes in NS,
138,021 in HRM
• Weekly online flyers received 49,372 visits during
Sept 2015
91,144
TCH.CA
• Average daily users for Sept. 2015 – 94,000
• Average daily users for 2014 – 97,400
35,834
40,349
16,995
HERALD MOBILE APP
• 50,000 iOS app downloads to date
93,178
SOCIAL MEDIA
• 80,000 Twitter Followers
• 46,000 Facebook Likes
17,835
51,030 (96%*)
44,500 (89%)
51,365 (91%)
54,425 (68%)
36,000 (96%)
255,155
• We’re welcomed home – 72% of TCH circulation is home
delivered (Toronto Star – 61%; Metro – 0%)
• TCH is now home to over 43 titles and 12 services; Elevate is our
16th custom content magazine
• The Halifax market has the highest rate of newspaper
consumption in Canada – 84% (Canadian average - 74%)
• 57% of Nova Scotia’s population is urban compared to 86% in
Toronto. If you’re not advertising outside Halifax, you’re
missing 410K consumers
• 93% of rural residents regularly travel to Halifax to shop for
goods & services
Our Audience
%
52
Women
%
48
Men
Age of Readership
20%
18-34
35%
35-54
Household Income
45%
26%
52%
22%
55+
Education
%
75
L.T. $50K
$50K-$74.9K
$75K+
Home Ownership
82
%
Homeowners
At least some college/university education
We reach 435,000 readers every week.*
*Print and digital.
Our Audience
50%
%
50
Print
52%
48%
Digital
Women
Women
Men
Men
Age of Readership
Age of Readership
17%
32%
35-54
18-34
51%
29%
55+
Household Income
26%
L.T. $50K
24%
$50K-$74.9K
42%
18-34
35-54
19%
We reach 335,000 print readers every week.
55+
Household Income
50%
$75K+
29%
L.T. $50K
21%
$50K-$74.9K
60%
$75K+
We reach 261,000 digital readers every week.
Our Readership
THE CHRONICLE HERALD
Throughout NS:
• Weekly Reader (6 Day CUME - Print)
• Online Weekly Reader
• Total Weekly Readership (Print or Online)
CHRONICLE HERALD READERS’ INTENT TO PURCHASE
• Home Renovation Supplies
265,000
• Technology or Electronic Products 244,000
• A Vacation Trip
244,000
• Retirement Savings or Investments 183,000
• Home Furnishings
174,000
• A Major Appliance
96,000
• A New or Used Vehicle
91,000
• A Recreational Vehicle (RV, ATV, Boat) 26,000
• A New or Previously Owned Home
22,000
335,000
261,000
435,000
CHRONICLE HERALD READERS ARE:
• Highly educated
• Homeowners
• Affluent
• Engaged – on average, 40.8 minutes spent with the Weekend Edition
READERSHIP DEMOGRAPHICS
OVERALL NS POPULATION
Adults 18+
Male
Female
TCH WEEKLY READERS
48%
52%
749,935
359,969
389,966
58%
48%
52%
435,000
208,800
226,200
18-34
35-54
55+
25%
36%
39%
187,186
272,433
290,913
20%
35%
45%
87,000
152,250
195,750
HH Inc. $75K+
46%
344,970
52%
226,200
College/University
68%
509,956
75%
326,250
51%
382,467
54%
234,900
34%
248,978
32%
139,200
80%
599,948
82%
356,700
Managers, Owners,
Professionals and
Executives
Adults with Children
Under 17
Home Ownership
THE CHRONICLE HERALD FLYERS
Throughout NS:
• 522,808 weekly readers
• 55% female
• 87% satisfaction rate
(61%)
(56%)
(56%)
(42%)
(40%)
(22%)
(21%)
(06%)
(05%)
Our Print Section Readership
Market
Reach
NS Adults 18+
(749,935)
360,660 (48%) of adults read
Source: CRA 2014
The Chronicle Herald.
Male
Female
Ave.
Age
HHInc
$75K+
University
Educated
Homeowners
48%
52%
49
46%
68%
80%
50%
50%
53
50%
71%
83%
342,800
(95%) read News
50%
50%
52
50%
71%
83%
310,000
(86%) read Arts & Life
48%
52%
54
49%
73%
84%
298,100
(83%) read Opinions
50%
50%
52
51%
73%
84%
277,800
(77%) read Business
54%
46%
53
53%
72%
84%
261,100
(72%) read Travel
50%
50%
54
53%
75%
84%
255,000
(71%) read Homes
47%
53%
49
51%
72%
84%
238,500
(66%) read Sports
58%
42%
52
56%
73%
86%
184,800
(51%) read Wheels
59%
41%
54
51%
73%
85%
Our Content
Plus
MON
TUES
Dan Leger Take-notice
journalism
Herald Business Insider
emails, weekdays
Who? What? Where? Test your
Nova Scotia knowledge
Jan Wong Thought provoking
Paul Schneidereit Always an
opinion
Peter Moreira
Entrevestor: Tue, Thurs
and Sat
Movie listings
Weather Daily in
Sports
Business Insider
Daily, straight to your
inbox
Bruce MacKinnon Canada’s
best
NS Stocks Daily
Neil MacFarlane on Gaming
Comics & Puzzles
Daily in Arts & Life
Classifieds Daily
WED
Chris Cochrane Never a
fence-sitter
George
John DeMont
Michael Gorman NS politics
Scott Taylor Front line military
TV5 TV this week
Pet Corner
Chad Lucas Life with Kids
Elliott Clarke
Books
JoAnn
Alberstat
Obits, Horoscopes
Daily
THUR
Daily vintage photo
Best of Nova Scotia Readers
favourites
FRI
On the web
TheChronicleHerald.ca
Enriched for a better weekend experience
What’s Happening? Every
Thursday
Bill Spurr The Bourgeois
Gourmet
Stephen Cooke Music
Lezlie Lowe Provocative,
informative
Elissa Barnard Visual arts
Roger Taylor Local
business & concerns
Jim Meek Quotes Harper…&
Shakespeare
Tim Dunn Monthly Military
Ralph Surette Left but
mostly right
Gail Lethbridge Social,
political, edgy
Bill Black Business and
politics
Roger Taylor All about
business
Rachel Brighton Just
Business, weekly
Willy Pavlov
Inside the Q
Tim Arsenault Wide Screen
Movies
What’s Happening?
Every Thursday
Lexicon Friday
Moira Peters Glass Act
Jodi DeLong The real dirt on gardening
Nadine Fownes Comfort Food
Comics & Puzzles Movies
Steal a Deal Travel deals
Updated January 12, 2015
Our Coverage
91,144 Daily
20,000
Weekly
52,000
Weekly
4,000
Weekly
21,000
Weekly
147,000
Weekly
46,000
Weekly
Buying the Province - We’ve Got Nova Scotia Covered.
Sources: AAM 2014, TCH 2014
Our Broadsheet Modules
M001
FULL
PAGE
(100%)
M002
M003
2/3 PAGE
(66%)
3/5 PAGE
(60%)
10” x 13.35”
7.98” x 15.71”
10” x 20”
M009
1/4 PAGE
IMPACT
(25%)
4.96” x 9.93”
M014
BANNER
(15%)
10” x 3”
M010
1/4 PAGE
(25%)
7.98” x
6.35”
M015
M045
1/5 PAGE
IMPACT
(20%)
M004
M005
1/2 PAGE
IMPACT
(50%)
HALF PAGE
VERT.
(50%)
HALF PAGE
HOR.
(50%)
7.98” x 12.5”
4.96” x 20”
10” x 9.93”
M011
1/5 PAGE
(20%)
5.97” x 6.78”
3.95” x 10”
M042
M041
BANNER
PRESENCE
(10%)
1/10
PAGE
(10%)
8/100
VERTICAL
(8%)
10” x 2”
3.95” x 5”
3.95” x 4”
M055
M006
MSP3
M026
2/5 PAGE
(42%)
5.97” x 14”
M007
M008
1/3 PAGE
IMPACT
(34%)
1/3 PAGE
(33%)
M012
M013
1/8 PAGE
(12%)
1/7 PAGE
(14%)
4.96” x 5”
3.95” x 7.21”
BANNER
IMPACT
(20%)
1/8 PAGE
IMPACT
(13%)
1.93” x 20”
7.98” x 5”
5.97” x 5”
3.95” x 6.0”
4.96” x 3.28”
10” x 5”
M017
15% OF
PAGE
(15%)
8/100 PAGE
(8%)
5.97” x 10”
1/4 PAGE
BANNER
(25%)
M016
1/5 PAGE
IMPACT HOR.
(20%)
M040
30%
IMPACT
(30%)
M050
MSP2
1/5 PAGE
VERT.
(20%)
M018
10” x 6.64”
5.97” x 11.21”
M027
M019
M020
10” x 4”
M021
6/100
PAGE
(6%)
5/100
PAGE
(5%)
5/100
Vertical
(5%)
4/100
PAGE
(4%)
3.95” x 3”
4.96” x 2”
1.93” x 5”
3.95” x 2”
M022
M023
3/100 PAGE
(3%)
2/100 PAGE
1.93” x 3”
(2%)
1.93” x 2”
Our Press Specifications
The Chronicle Herald uses a WIFAG OF370 coldset printing press. The prepress Platform is PC
Producing files for our newspaper...
Resolution for files placed in your layout:
DPI listed below is the required resolution at 100% print
size:
600 DPI for black & white logos or graphic files (black &
white line art - bitmap format)
360 DPI for cmyk and greyscale graphics containing
total images plus type
200 DPI for cmyk and greyscale logos
200 DPI for cmyk and black & white photos
All images and graphics must be scaled in photo editing
software to 100% print size and correct resolution
before placement in your layout.
Press Profile Available:
Readily available on our FTP upload web site:
http://ftp.herald.ca and click on the Herald Press Specs tag.
Fonts in your layout:
All fonts used in your layout must not contain artificial
styles (e.g. bold or italic) Please ensure that all font
styles are applied from font family only.
All fonts must be embedded in your PDF.
For Production Specification Issues concerning any print
pub. destined for our press, please contact either:
Dave MacNeil, Media Production
Ph: 902.426.2811, ext. 1071 Cell: 902.830.8343
email: dmacneil@herald.ca
Darren Saulnier, Media Production
Ph: 902.426.2811, ext. 1073 Cell: 902.452.1796
email: dsaulnier@herald.ca
Delivering files to our newspaper…
Sending us your ad file material...
The preferred method of delivery is PDF Transfer to
us via our web upload page at http://ftp.herald.ca
1. Complete the online form including run date,
client name, colour (or black &white) and contact
information
2. Preferred format is Print Optimized PDF (with
fonts embedded); we also accept tiff, bitmap, eps
(with fonts converted to paths) and postscript
files compressed into a transportable file. Do not
stuff PDF files.
3. For complete ads, click “complete ad” if sending
an entire ad, or “artwork” if sending a component
(i.e. logo or photo). This will direct the file to
appropriate department.
4. After completing the online form hit the browse
button and attach the file to the online form. If
sending multiple files, please compress using
Stuffit or Zip before attaching.
5. Hit send to complete the transaction and the
material will be forwarded. Note: If the
transaction is successful you will receive a
confirmation notice stating that we have received
the material and will contact you if any problems
occur. This process may take a few seconds to
complete. If you do not receive an
acknowledgement, the material was not
forwarded.
Delivering files to our commercial printing...
Sending us your commercial file material...
The preferred method of delivery is individual PDF
per page. Please upload your file to ftp.herald.ca.
Directory, username and password will be provided
by our prepress. The file format is Print Optimized
PDFs. Please contact us for appropriate distilling
settings to create your PDFs.
Format Image Sizes:
Broadsheet:
Text and Image Area: 10” wide x 20.2” deep
Format: 11” wide x 21” deep
Paper Type: 27 lb. stock newsprint
Tabloid:
Text and Image Area: 9.37” wide x 10” deep
Formal: 10.5” wide x 11” deep
Paper Type: 27 lb. stock newsprint
FOR DIGITAL SPECIFICATIONS, PLEASE REFER TO THE FOLLOWING LINK:
http://thechronicleherald.ca/sites/default/files/DigitalAdvertisingSpecSheet.pdf
Thank you
Alex Liot, Vice President, Media Sales
P. 902.426.2811.3039
M. 902-229-9551
aliot@herald.ca