The Idea Newsletter For Auto Racing Promoters

Issue41.11
The Idea Newsletter For
Auto Racing Promoters
Pre-Season Preview, Buyers’ Guide
Thirty-Ninth Workshops Exhibitors
Each winter, more than 50
companies participate in the RPM
Promoters Workshops. Many
promoters take advantage of the
Workshops’ one-stop shopping
opportunity. For the benefit of
those who do not attend the
Workshops, we publish this
“Buyers’ Guide.” Readers will
recognize the ads of longtime
suppliers to promoters and
longtime Workshops supporters.
Each year, there are new
companies as well. If you are new
to promotion and looking for
services and products, this guide
has what you need. You can use it
now to gather the tools and
services you will need to operate,
and you can file it in your desk
drawer, glove compartment, or
briefcase for reference later. If
you’re a veteran, make sure you
take a look inside because besides
the ads you expect to see, there are
first-time exhibitors looking to
meet promoters. Don’t miss the
chance to meet with the
exhibitors. These new Commercial
Registrants support you by coming
to the Workshops. They do their
part to make possible our yearround publishing and our
reasonable registration fees. Most
offer more products and services
than shown here. If you don’t see
what you need, give them a call,
check their Websites, or send
them an e-mail inquiry. They
deserve first chance to earn your
business. Even if what you need
isn’t listed in the ads, discuss your
needs with them. Call them today,
and make them your first choice
for equipment and supplies.
We Support Our Troops
4111.1
A Service
to Promoters
Sponsored by
The
Promoters’
Voice
And Forum
Since
1971
Electronic scoreboards,
message centers, video
DAKTRONICS
boards, and timing systems
Daktronics, a leading
and manufacturer of visual
fordesigner
motorsports.
communication systems, offers display and timing systems
engineered exclusively for motorsports applications.
www.daktronics.com/motorsports
32nd SD
Avenue
201 Daktronics Dr., 331
Brookings,
57006 800-325-8766
Brookings, SD 57006
IMCA-INTERNATIONAL MOTOR
CONTEST
ASSOCIATION
IMCA-INTERNATIONAL
MOTOR
CONTEST
ASSOC.
Where
America
comes
to
race!
The
nation’s
largest
weekly
The nations oldest, and largest sanctioning body. Over 300
sanctioning body.
Affordable
racing
racers and prosanctions
at 150weekly
race tracks
infor
2010.
moters. Incentive programs for both. Contact us to put IMCA
POyou.
Box 921, Vinton, IA 52349, 319-472-2201
to work for
www.imca.com
raceimca@imca.com
http://www.imca.com
PO Box 921, Vinton, IA 52349 319-472-2201
http://www.daktronics.com
888-325-8766
Proud Sponsor of the RPM Promoters Workshops
800-648-5966
4111.2
eldoradoreno.com
Sponsor of Racing Promotion Monthly and the RPM Promoters Workshops
Corporate Office: 65465 U.S. Hwy. 31, Lakeville, IN 46536, 574-784-3152
Contact Your Nearest Hoosier Tire Distributor
Hoosier Tire East
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“Tires Designed For Champions”
26thYear
Year With
28th
WithRPM
RPM
MJB SCREENPRINT
Makers of RaceCals--America's favorite racing stickers.
Custom printed decals and souvenirs. Complete display
packages for tracks. Hot sellers!
www.racecals.com
24215 SE Green Valley Rd., Auburn, WA 98092
800-336-7601
CLASSIC TROPHY
TROPHY CO.
CLASSIC
CO.
Factory-direct wholesale motorsports awards.
Exclusive checkered
pattern.
Plaques and
trophies
cusFactory-direct
wholesale
motorsports
awards.
Trophies,
tom awards
designedcustom-designed
to fit your budget. to fit your
plaques, and
budget.
indclassictrophy@cs.com
www.indclassictrophy.com
PO Box 5487, Ft.Fax:
Wayne,
IN 46895, 260-483-1161
260-483-4797
http://www.indclassictrophy.com
PO
Box 5487, Ft. Wayne, IN 46895 260-483-1161
Supporting Sponsor of the RPM Promoters Workshops
Spec racing with INEX. Legends Cars, Bandoleros, Thunder Roadsters and the new
U.S. Legends Modified. Entry classes that attract new participants. Strict rules
enforcement alleviates rules problems. Complete car manufacturing, promotion and
rules enforcement.
5245 NC 49 South, Harrisburg, NC 28075 704-455-3906 www.uslegendcars.com
4111.3
Supporting Sponsor of the RPM Promoters Workshops
Circle track crate engines. Engine, chassis and other racing/high performance accessories available at
your local GM dealer.
For more information, contact Bill Martens: bill.martens@gm.com
6200 Grand Pointe Drive, Grand Blanc, MI 48349 800-GM USE US (468-7387)
http://www.gmperformanceparts.com/circletrack/
Naughton Insurance, Inc.
P.O.Box 6192
Providence, RI 02940-6192
401-433-4000
One of America’s largest and oldest insurance specialists
for the motorsports industry.
We provide service in all 50 states.
RACETIRES
TIRES AMERICA,
INC.
RACE
AMERICA
Race
supply
of of
safe,
Race Tires
Tires America
Americaisisdedicated
dedicatedtotothethe
supply
of
competitive
affordable
race tires.
constantly
safe.
and
affordable
raceWe
tires.
We
conOur competitive
primaryand
focus
is on
making
competitive,
coststantly
look
for ways
torules
make
rules
easily
affordlook
fortires,
ways
easily
affordable.
effective
race
somake
that
you
can
focus
on increased
able.
car counts and
exciting shows.
dmateer@americanraceronline.com
1545 Washington
St., Indiana, PA 15701, 800-662-2168
1545 Washington Street, Indiana, PA 15701
http://www.americanraceronline.com
800-662-2168
www.naughtoninsurance.com
www.naughtoninsurance.com
47 years experience manufacturing economical
long-wearing retreaded racing tires, 7 to 13”
widths, dirt or asphalt. Track tire plans available.
www.towelcityracingtires.com
1601 N. Ridge Ave., Kannapolis, NC 28083
704-933-2143 FAX 704-933-7223
ALLIED
INSURANCE
ALLIEDSPECIALTY
SPECIALTY INSURANCE
A Leader
in theInsurance
Entertainment
and Amusement
Industry
Allied
Specialty
is a leader
in the Motorsports
industry since
1983.
Call
us
for
a
speedy
quote!
10451 Gulf Boulevard
Treasure Island, FL 33706
10451 Gulf800-367-6900
Blvd., Treasure Island,
FL 33706, 800-237-3355
FAX 727-367-5695
www.alliedspecialty.com
http://www.alliedspecialty.com
Supporting Sponsor of the RPM Promoters Workshops
4111.4
4111.5
4111.7
Supporting Sponsor of the RPM Promoters Workshops
AMI Graphics
Wholesale direct track signage, billboards, vinyl
banners, mesh banners, rigid prints and coroplast,
dibond and aluminum.
PO Box 157, Center Strafford, NH 03815 603-664-7174
www.ami-graphics.com
0
MYLAPS TIMING & SCORING
FIRETHORN MARKETING
E-mail marketing is a cutting edge advertising method
thatofgets
directly
your target
audience.
Developer
custom
e-mailtomarketing
campaigns
and custom
There
is
no
better
value
as
advertising.
website design. E-commerce specialists.
3518 Firethorn Drive, Whitestown, IN 46075
3518 Firethorn Dr., Whitestown, IN 46075, 304-481-9807
Over 200 American oval tracks rely on MYLAPS
Laptiming and Scoring Systems. MYLAPS timing
systems provide instant restart lineups after cautions,
live data to scoreboards, and each racers results on
your Website.
304-481-9807
http://www.firethornmarketing.com
www.firethornmarketing.com
2030 Powers Ferry Rd SE, Ste. 110, Atlanta, GA 30339
http://www.mylaps.com 678-816-4000
WISSOTA PROMOTERS ASSOCIATION
A member-driven promoters association and dirt track sanction in the
Upper Midwest featuring six divisions of race cars: Late Models,
Modifieds, Super Stocks, Midwest Modifieds, Street Stocks and Mod
Fours. As a member of WISSOTA, you vote on policies and rules and
help guide YOUR organization. New promoters and tracks welcomed
every year! Click on "Promoter Center" at wissota.org
PO Box 297, Dassel, MN 55325 320-275-9922
A leading sanctioning body for weekly tracks
and regional series throughout the U.S.
Comprehensive, flexible and professional!
457 S. Ridgewood Ave., #101
Daytona Beach, FL 32114
386-258-2221
www.wissota.org
www.asa-racing.com
Supporting Sponsor of the RPM Promoters Workshops
One-Way Radios
Race Management System
Raceceiver is the world’s smallest radio receiver, used for one-way communications to drivers.
Raceceiver Race Management System by Westhold, transponder scoring for short tracks.
www.raceceiver.com
204 B West Academy Street., Gainesville, GA 30501 866-301-7223
4111.8
4111.9
Supporting Sponsor of the RPM Promoters Workshops
Moffett Productions
Professional audio production, radio spots, TV ads, Tracks Trax race track audio CDs, great creative, fast
service reasonable prices.
www.moffett.com
800-HOTT ADS 16140 Kuykendahl Street, Ste 126, Houston, TX 77068
1
Customized ticketing solutions featuring online
seat selection, membership, and fan club sales to
increase your ticketing revenue.
4858 E. Baseline Rd., Suite 103, Mesa, AZ 85206
WELDON, WILLIAMS & LICK
WW&L, Inc. specializes in roll tickets and fast turnaround
event tickets. We also sell the automated KIS G2 (TM) Ticket
System. PO Box 168, Fort Smith, AR 72902
sales@wwlinc.com
www.wwlinc.com
800-242-4995
480-726-3581
www.ticketforce.com
Professional race communications. Motorola,
Leading directory of race tracks updated every
year. Over 1350 tracks listed with pertinent
information on each. Great seller for souvenir
stands. Over 30 years in the business.
Two-way
radio communications
for track
operators
and race
Kenwood,
and Reliant two-way
radios,
scanners,
teams. Scannersheadsets,
and accessories
for fans. One-way receivers.
and accessories.
RaceSafe system.
840 Derita Road, Concord, NC 28027
840 Derita Road.,800-321-5111
Concord, NC 28027, 800-321-5111
909 Seneca Rd., Wilmette, IL 60091 847-853-0294
http://www.racingelectronics.com
www.racingelectronics.com
www.speedwaysonline.com
AMWINS MOTORSPORTS
Providing insurance and risk management services to the
motorsports industry including facilities, events and teams.
Over 60 years combined insurance experience. AmWINS
Motorsports--there’s a better way.
40 South Pine Street, Zionsville, IN 46077 260-437-3389
Gator-Ad concrete and asphalt decals, concrete wall
decals, Dura-Mesh bleacher backs, Dura-Last
billboard wraps. Dura-Mesh fence screen.
22 South Harbor Dr., Ste 101, Grand Haven, MI 49417
800-790-7611
www.amwins.com/motorsports
4111.10
http://www.bigsigns.com
Supporting Sponsor of the RPM Promoters Workshops
The largest refiner of racing gasoline. National
distribution of quality brands. SUNOCO, Turbo
Blue, and Trick.
PO Box 1226, Linwood, PA 19061 800-722-3427
www.racegas.com
Westhold is a manufacturer and provider of
transponder timing systems, scoreboards and
scoring software.
PO Box 29, Santa Clara, CA 95052 800-346-3633
RACE TRACK WHOLESALE
We offer racing t-shirts and souvenirs to the dirt
track market. Over 30 designs available.
www.racetrackwholesale.com
www.westhold.com
817 Delaware, Independence, MO 64050
816-718-2231
American Electronics, Inc.
Contingency Connection guarantees a track $50,000 in
contingencies. Weekly tracks connect with national
manufacturers offering bonus awards, making it
affordable for racers to run more often!
Two-way
radios,
noise cancelingheadsets,
headsets
Two-way
radios,
noise-canceling
headsets,
and
accessories for
for speedways
speedways and
headsets
and
accessories
and
dragstrips.
of of
thethe
BOSS
II and
EARSEARS
headsets,
dragstrips.Home
Home
BOSS
II and
Freedom
Radios
headsets, andand
Freedom
Radios.
800-872-1373
http://www.contingencyconnection.com
P.O. Box 301 Greenwood, IN 46142
276-466-1001 21585 Campground Rd. Bristol, VA 24202
jtstiles@netdirect.net
T&B EQUIPMENT
GT GRANDSTANDS
Design, engineer, manufacture and install bleachers
and grandstands. Also manufacture and install
SAFER Wall.
2810 Sydney Road, Plant City, FL 33566 813-305-1415
Spectator seating and hospitality suites for
sporting events. Additional items include,
stages, TV towers, pedestrian bridges, and
barricades.
www.gtgrandstands.com
11065 Ledbetter Road, Ashland, VA 23225
804-798-2000
4111.11
www.tbequipment.com
MobileRPM
MobileRPM offers readers all the services
of the computer-based RPM Website.
Check it out today on your iPhone,
Blackberry or other mobile device. Keep
abreast of RPM when you are on the go,
away from the office, in the water truck,
or on the golf course. Just browse to
racingpromotionmonthly.com It’s just
that simple, the phone does the rest
for you.
Medtech Wristbands is the World’s largest
manufacturer of of wristband products. Litter-free,
ultra-security, RFID are some of the variety
manufactured.
7380 Sand Lake Rd., Ste. 500, Orlando, FL 32819
519-686-0028
www.medtechgroup.com
Join the RPM Online
community. We
encourage promoters to
use the forum to offer
ideas, gather ideas, to
create discussion
groups or just e-mingle.
Digital RPM
Use the “Read Online, or “Download
Latest Newsletter” links on the RPM
Website to access our server login
page.
U-Report
Show off your track. Text RPM
pictures of your events. We’ll
post the pix to the Website or
use them in RPM. Shoot it as it
happens and send it via MMS to
RPM at 715-432-5310.
Speedweek National Workshop
February 20-22,
Daytona Beach, FL
PRIVACY POLICY: RPM does not sell subscriber information. When promoters
and other readers provide RPM with their mailing address, telephone numbers,
cell phone numbers, or e-mail addresses, for any reason, they are used only by
RPM for communicating with subscribers. Data are not sold or distributed to third
parties. RPM does, however, provide exhibitors with a list of mailing addresses
and phone numbers for tracks registered for the Workshops, a service offered as
part of commercial registration for more than 20 years.
EDITORIAL DISCLAIMER: The RPM E-Letter and Racing Promotion Monthly are digests of ideas provided to
the operators of auto racing facilities. Published material is informational in nature and is adapted from
many sources. The editor, publisher, parent corporation, the publication's sponsors and all their heirs and
assigns, assume no responsibility for the practicality of the ideas and information appearing herein.
Persons using or adapting ideas or procedures from the E-Letter and RPM do so of their own freewill, and
assume all risk for incidents which may occur because of, or despite, the adaptation or use of such ideas and
procedures. Editorial content and views expressed are those of the editors, and do not necessarily reflect
opinions of the newsletter's sponsors.
4111.12
ON THE WEB: www.racingpromotionmonthly.com
CONTACT...
EDITOR: Stewart Doty FOUNDER: Stew Reamer
PHONE 715-536-1067 FAX 715-536-3616 MAIL: PO Box 406, Merrill, WI 54452
E-MAIL ADDRESS: rpmeditor@frontier.com
Copyright 2011, RPM services Inc.
ACTS AND ATTRACTIONS
EXTREME PYROTECHNICS/LEGENDARY ENT.
http://www.legendaryentertainment.net
Box 333, Commercial Point, OH 43116, 614-402-2375
Turn-key entertainment. Fireworks, stage, sound,
lighting, national acts, local bands, skydivers, laser
lights, everything you need to raise attendance.
ADMISSION CONTROL/TICKETS
TICKET2SPEED/EXTREMETIX
http://www.ticket2speed.com
1311 NW Fwy #520, Houston, TX 77040‚ 832-872-5511
Market your track’s activities and location, and sell
tickets online via mobil app to a massive national
motorsports audience.
MEDTECH WRISTBANDS
http://www.medtechgroup.com 519-686-0028
7380 Sand Lake Rd., Ste. 500, Orlando, FL 32819
‚Medtech Wristbands is the world’s largest manufacturer
of wristband products. Litter-free, ultra-security, RFID are
some of the varieties manufactured.
AUDIO, SIGNAGE, ART AND PRINTING
MULTIAD SPORTS
http://www.multiad.com 800-348-6485 Ext 5124
1720 West Detweiller Drive, Peoria, IL 61615,
National offset and digital sports printer also offering
direct mail, mobile apps, fulfillment, and interactive
publications.
COMPUTER TIMING & SCORING, SCOREBOARDS
MOTORSTATS.COM
http://www.motorstats.com 919-401-4940
5010 Garrett Rd, #906, Durham, NC 27707
Website Horse Power-the easiest way to update results,
points, stats and rosters on your website. Completely
rebuilt for 2011.
PROFESSIONAL MOTORSPORTS SOLUTIONS
http://www.professionalmotorsportssolutions.com
926 Haley Street, Kannapolis, NC 28081 704-644-0883
Scoring equipment, radios, flags, shirts, scoreboards,
event services, credit card services, and print materials.
Special event services such as transponder scoring and
officials.
TAG HEUER TRACK INTELLIGENCE
http://www.trackintel.com
P.O. Box 1810, Deer Park, WA 99006, 888-966-6487
Professional transponder timing systems and cloudbased event management software.
TRACK SERVICES, INC. (TSI TIMERS)
TSITIMERS@aol.com 859-887-3290
137 MacArthur Ct., Nicholasville, KY 40356
Timing, scoreboards and public address systems for
dragstrips and oval tracks. TSI RaceNet System and
Westhold Trans-ponder System. Thirty years of satisfied
customers.
CRATE ENGINES/PERFORMANCE PARTS
FORD RACING
http://www.fordracingparts.com 313-845-1995
15021 Commerce Drive South, Dearborn, MI 48120
Ford Racing offers factory-engineered parts for
professional and sportsman racers. Ford sealed racing
engines are built to professional racing series standards
and deliver lasting performance.
INSURANCE/RISK MANAGEMENT
RAND SPORTS & ENT. INSURANCE
http://www.randse.com 888-815-8765
400 S. Atlantic, Ste. 101, Ormond Beach, FL 32176,
Insurance and risk management for the motorsports
industry, including spectator liability, participant
liability, accident, and other coverages.
RACING TIRES
GOODYEAR TIRE
race-tires@goodyear.com
1376 Techway Dr., Akron, OH 44316
Racing tires asphalt & dirt. East of the Mississippi: ST
Racing Tires, 434-735-8500; West of the Mississippi:
Penney Racing Supply, 916-388-3434. U.S. orders:
561-333-0082.
4111.13
RISK MANAGEMENT & SAFETY
RAINPROTECTION.NET
http://www.rainprotection.net,
rainprotection@gmail.com
39 Ryder Ave, Dix Hills, NY 11746 €¢ 800-528-7975
We pay you any dollar amount you want, for each day it
rains, during any time you choose.
SANCTIONING GROUPS
NESMITH CHEVROLET DIRT LATE MODEL SERIES
http://www.nesmithracing.com 770-560-1240
6 Grove Park Circle, Cartersville, GA 30120,
NeSmith Racing is a leading sanctioning body for crate
engine late model racing in the Southeastern United
States.
SEATING & SUITES
NUSSLI (US) LLC
http://www.nussli.com
1410 Hancel Parkway, Mooresville, IN 46158 U.S.
317-610-3050, Switzerland +41-52-748-2215
Temporary bleacher rental, manufacturer, and installer
of SAFER Barrier System.
4111.14
Confirmed
__________________
Check, Amt
__________________
Charged, Amt
__________________
Entered, Date
__________________
For Internal Use
Only
Please No E-Mail
Registrations!
Registrations
transmitted via
e-mail are void.
Do Not Email
P.O. Box 406,
Merrill, WI 54452
Mail To...
715-536-3616
FAX To...
Your credit card information
is secure when you register
with RPM. The RPM FAX line
uses no third party or FAX-toe-mail conversion. Your
information is secure at all
times in our offices.
Secure FAX
State
Zip
FAX
Charge
Security Code
Signature
Date
_____________________________________________________________________________________________________
SIGNATURE: I hereby agree to terms & condition at the right, registration fees, and charges to my credit card.
Expiration Date
_________________________________________________________________________________________________________________
Card Number
______________________________________________________________________________________________________
Name On Card
______________________________________________________________________________________________________
Register Online: www.rpmpromotersworkshops.com
Check
Total Fees (US Dollars)........................
_______________________________________________________
5th Registrant
$240
_______________________________________________________
4th Registrant
$240
REGISTERING EMPLOYEES: Track employees, association officials, touring series officials who attend without
their track owner or promoter, president, must pre-register using this form. Such personnel may not register at
the door. The RPM Workshops cannot guarantee acceptance of at-the-door registrations. At-the-door
registrations are non-refundable.
E-Mail Address
Only applications with e-mail provided above receive confirmation of
receipt of this application and of credentials
______________________________________________________
Telephone
______________________________________________________
City
______________________________________________________
Mailing Address
______________________________________________________
Contact Name
_______________________________________________________
3rd Registrant
$240
_______________________________________________________
2nd Registrant
$240
______________________________________________________
Track/Series/Club/Firm
_______________________________________________________
Owner/Promoter/First Registrant
$240
Duplicate this form as necessary for multiple Workshop or personnel applications
Credentials Requested For...
Feb. 20-22, 2012
Speedweek Workshop:
Deadline, Feb. 8, 2012
______________________________________________________
Please Print Legibly All Information
Track or Organization
Dec. 5-7, 2011
Reno Workshop:
Deadline, Nov. 22, 2011
Select Workshop, Provide Complete Track Information, Names In Party
Applications by postal mail, FAX, or e-mail, after deadlines are void. Late applicants are not excluded and are welcome, but may
apply on site as “at-the-door” registrants at a fee of $290 per person.
Admission to the RPM Promoters
Workshops is limited to authorized
members of the motorsports industry.
This registration is offered only to
weekly-schedule oval track and dragstrip
promoters (and owners, lessees,
managers, etc.) and their designated
staff members, officers of racing
associations and touring series and their
designated staff members, promoters of
specialty motorsports events and their
designated staff members and the
motorsports press. Decisions regarding
eligibility to register and attend are
solely within the discretion of
Workshops management. Workshops
management reserves the exclusive right
to offer registration to other individuals.
Workshops management, in all
instances, reserves the right to decline
registration and admission at these
private meetings. Receipt or possession
of this application does not imply or
constitute a right of admission or a right
to participate in the Workshops. The
registration fees here are offered to race
facility owners, lessees, promoters,
managers, association officers and their
staff. Participation by commercial firms
shall be through commercial registration
only, as detailed in the solicitation of
such firms.
REFUNDS AND DEADLINES: Preregistrations not accepted after deadline
dates. Fee refunds are made upon
written request, following the
Speedweek Workshop. Fees may also be
credited toward registration at
subsequent Workshops. If a registrant
attends any meeting session, he or she
is ineligible for refund. All refunds are
subject to 10% handling charge.
Substitutions accepted only prior to
registration deadlines. Substitutions are
not accepted at the door. All at-the-door
registrations, new or substitute, will be
charged at-the-door registration fees.
PRE-REGISTER, PLEASE: Fees shown on
this application are for PREREGISTRATION ONLY. Pre-registering
saves you money (at-the-door
registrants will be admitted at the flat
rate of $290 per person).
WHO IS ELIGIBLE TO REGISTER:
Terms/Conditions
39th Annual RPM Promoters Workshops Credential Application--Reno 20111/Speedweek 2012
Reasons Successful Promoters
Never Miss the Workshops
1
Top Ten List!
5
“I CAN’T EXPECT DIFFERENT RESULTS
IF I DO THINGS THE SAME WAY!”
Someone said, “Insanity is doing
things the same way and expecting
different results.” If your car counts and
attendance are not what you would like, you
won’t increase them doing next season what
you did this season. The Workshops will give
you the motivation and ideas to reach your
goals for 2012.
“I TALK WITH PROMOTERS WITH
SIMILAR OPERATIONS.” At the
Workshops you will become
acquainted with promoters whose
operations are like yours... except
they won’t be your neighbors, so you’ll be
able to talk with them unreservedly, compare
results, bounce ideas, and see how well
things you’d like to try worked for them.
They’ll shoot straight, and you can too.
2
“I MAKE FRIENDS I CAN COMPARE WITH ALL
YEAR.” Promoters at the
Workshops put together working
groups, friends with similar racing
classes, in similar markets, facing
common challenges, but who
operate distant tracks, and they
confer sometimes every Monday throughout
the season, comparing their race nights and
bouncing ideas around.
3
“I GET IDEAS THAT SELL MORE
TICKETS.” Selling tickets is as
difficult as it’s ever been, but
successful promoters still draw
good crowds even in troubled economic
times. They do it with a combination of
hard work and creativity, trying new things
constantly--or reinventing proven ideas that
are decades old, and they’ll share their
experience in sessions and in hallways or
over coffee, helping you make the best of a
poor economic environment
9
“I GET IDEAS THAT SELL MORE
SPONSORS.” In all but the tiniest
communities sponsorship makes a
big bottom line difference. In
hallways and in sessions throughout
“I CAN NETWORK WITH VENDORS.” the Workshops many of the best at
Workshops vendors don’t just sell
sponsorship exchange ideas and share
stuff; they are a resource. They see expertise. If you worry these ideas are “big
operations from coast to coast and track” ideas you are mistaken. You don’t
watch some of the best work. They need suites or suits to sell sponsorship, all
can tell you what to do and, as importantly, you need is two businesses interested in
what not to do. They are committed to short making money and the Workshops shows
track racing and to giving promoters the best how bring them together.
value for their money. They have products
“I MAKE FRIENDS.”
that will keep racers racing, speed up your
Promotion is tough business,
show, increase your souvenir sales, and
and sometimes promoters
make your food stands more popular.
feel as if they are alone
“I GET IDEAS THAT IMPROVE MY
against the world. At the
RACING.” You’re proud of your
Workshops, you’ll meet people who walk in
racing, but you can see room for
your shoes and understand the challenges
improvement too. Another most
and frustrations of the race track business,
popular topic at the Workshops is
people you can relate to that will relate to
competition, creating parity, making the
you as well. Join the community of
show entertaining, moving the show along promoters at the RPM Promoters Workshops.
at a brisk pace to keep it short as possible.
You’ll be pleasantly surprised when you do.
To keep fans on the edge of their seats, you Every promoter gains valuable insight and
must motivate officials to make the best
gathers take-home, money-making, or
decisions and train racers to put on the best money-saving ideas no matter what size or
show and the Workshops will help you do
surface their track is. You’ll fit in easily. Plan
that.
today to attend Reno or Speedweek.
6
10
7
“I CAN GET IDEAS THAT INCREASE
CAR COUNTS.” Car counts are
always a moving target, even in the
best of times and the most common
topics of the Workshops are
TechSpec and class building
strategies. If have problem classes and look
for ways to draw more entrants, you’ll find
“I GET IDEAS THAT INCREASE
the ideas you need at the Workshops. The
CONCESSION REVENUE.” Leading
key to bigger car counts is a lot more than
promoters describe their tracks as
payouts and the Workshops will provide you
sports bars that present auto
with secrets experienced promoters use to
racing. They know they are in the
keep car counts high.
restaurant business, not the racing business.
At leading tracks, food and beverage income
4
are one third of all revenue and it should be
at your track as well. You’ll leave the
Workshops with ideas that will change your
menus from a ho-hum afterthought to
menus with memorable marquee items that
deliver extra margin and take your F&B
operation to the next level.
8
WIN
DAYTONA
TICKETS
4111.15
SEE YOU AT THE WORKSHOPS!
DECEMBER 5-7, 2011, RENO, NV
FEBRUARY 20-22, 2012, DAYTONA BEACH, FL
MORE INFORMATION:
RPMPROMOTERSWORKSHOPS.COM
4106
PRSRT STD
US POSTAGE
PAID
OSHKOSH WI
PERMIT NO 90
PO Box 406
Merrill, WI 54452-0406
A Service
to Promoters
Sponsored by...
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NZ
RACING PROMOTION MONTHLY INTERACTIVE: RPM
offers an array of digital assets you can adapt to your
business lifestyle. The ink-on-paper RPM is mailed
every month to promoters. But, there’s more.
Readers can download the full-color version of
RPM or read online using the “Page-flip”-style
online edition. Follow RPM on your mobile
device. RacingPromotionMonthly.Com is mobile
enabled for your iPhone, Blackberry, Android, or other
mobile device, offering instant, in-the-pocket, access to RPM. The
RPM Website is an easy-to-navigate portal to everything RPM. The
blog on the RPM homepage is updated frequently with news and
comment, and promotional ideas. U-Report. Don’t wait for track
photographers to send pictures to RPM. Take them yourself with
your phone, even video clips, and send them to RPM via MMS or email from your phone during your events. Click the RSS icon on
the RPM homepage and get automatic updates by e-mail.
Every time you open your e-mail our updates will be
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The easiest way to get the latest news from RPM. Get
Twitter updates right to your mobile phone. Follow
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experience uniquely yours.
4111.16
GLENN DONNELLY
1985
Donnelly united
New York and
Northeastern
tracks with his
organization DIRT
Motorsports,
unifying rules for
the modified class.
He operated individually or with
partners five New York tracks and
established the annual October Super
DIRT Week at the New York State
Fairgrounds mile as the premier event in
the eastern U.S. He sold DIRT
Motorsports to World Racing Group in
2005 and today is the managing partner
in the startup, multi-purpose Central
New York Raceway Park. He is also
developing a synthetic dirt surface for
race tracks.