Your Garden Center Playbook

Your Garden Center
Playbook
www.luurtsema.com
1-800-253-2052
Luurtsema Sales Staff
Ryan Weaver
ryanw@luurtsema.com
Sales Manager
Lauren Kamphuis
laurenk@luurtsema.com
Account Manager
Aimee Luurtsema
aimee@luurtsema.com
Account Manager
Phone: 1-800-253-2052
1-616-669-9301
David Luurtsema
davidl@luurtsema.com
VP Production
Dean Luurtsema
deanl@luurtsema.com
VP Finance
FAX: 1-800-238-1681
1-616-669-9678
Web: www.luurtsema.com
We would love to sit down with you and discover
how Luurtsema Solutions can help your garden center grow!
Getting Acquainted
with Luurtsema Sales
fresh
Our Story:
In 1946, Henry Luurtsema established Luurtsema Sales and it has remained a
family business for three generations. Relationship building has been at the core
of our business plan. This value makes us proud to say we have serviced many
of our customers for over 30 years. Our approach to everything we do is with
standards of quality and innovation as the foundation.
Purpose:
Luurstema Sales Inc. wants to beautify your world. We offer a full line of
Annuals, Perennials, Grasses, Baskets, Containers, Flower Pouches, Vegetables,
Herbs, Organics, Shrubs and Roses and much more. Along with these products
we also recycle our green industry plastic and reuse it within our industry.
Resources:
We excel in both quality production and vital services. These include: ordering
and delivery, a large distribution area, custom growing and manufacturing. Our
2,200,000 sq. ft. greenhouse space in close in proximity to our distribution facility
of 51,000 sq. ft. Our distribution facility is designed to quality check, consolidate
and ship fresh flowers daily! We offer a free recycling program, innovative
retail display fixtures, POP and merchandising sales assistance in many markets.
Goal:
Lurrtsema Sales Inc. wants the opportunity to show you how our Quality,
Innovation and Sustainability can benefit you! Simply stated, our goal is to be
“Your Garden Center Solution”. We understand that every retail location has
unique needs and opportunities. Luurtsema Sales is ready to take its complete
product line and specialized services to create a custom program that will meet
your specific needs. We believe that our success comes as a result of the success
of our customers!
www.luurtsema.com
1-800-253-2052
Shipping Racks
• Four types of racks
• All racks have a metal sign
with our name and phone number
11 - Shelf Bedding
Rack
Number of shelves: 11
Avg. shelf height: 8”
• All racks are the same size:
91: Tall x 32” Wide x 61” Deep
• All Racks have 4 swivel casters
2 with wheel locking levers
6 - Shelf Specialty
Rack
5 - Shelf Specialty
Rack
Adjustable Shelf
Specialty Rack
Number of shelves: 6
Avg. shelf height: 16”
Number of shelves: 5
Avg. shelf height: 20.25”
Number of shelves: 2-11
Avg. shelf height: adjusts w/n 4”
Sidewalk Display
• Typical display includes 8 shelving sections and 2 basket sections
• Each unit measures 3’ deep by 6’ long by 7’ high - 60’ of display
• Display length can be customized by adding or subtracting units
• Display units can be arranged in multiple configurations
Geraniums
Available in a rainbow of colors providing beautiful texture
and color to your guests containers.
The staple flower of containers,
baskets, and planters
4” Seed Geranium pk 6 w handle
5” Cutting Geraniums pk 8
6” Martha Washington pk 6
10” Cutting Geranium w/spike
10” Cutting Geranium
10” Calliope Gernaium
Ivy and Zonal Geraniums cross
Premium Geranium blooms all summer
Exceptional heat tolerance
Large semi-double blooms
www.luurtsema.com
1-800-253-2052
Containers
10” Red, White
Blue Pot w/Flag
10” Succulent Planter
Premium Planter Box
Great selection of
sizes, price, colors,
and textures to
ensure your
customer’s
satisfaction
24” Deck Rail
Planter
12” Buterfly
Planter
Roman Combo
Planter
15” Geranium Planter
10” Premium
Geranium with Spike
15” Premium Combo Planter
14” Mixed Color
Bowl/Insert
11” Mandevilla Container
Baskets
10” Premium Basket
Scroll Design Basket
12” Deco-stone Basket
Coco-lined Cone Basket
12” Nature’s Premium
12” Fiber Basket
10” Fern Basket
14” Deluxe Fiber Basket
Flower Pouches
Proper spacing in the greenhouse, quality plant material,
and careful handling during shipping make
Luurtsema’s baskets the right choice for your customers.
www.luurtsema.com
1-800-253-2052
“Speak to the
earth and it will
teach you.”
“QR” code on the back of
each tag brings customer to
www.ALLRECIPES.com
4” Pot, Packed 10 per Tray
16.9 oz (500ml)
Pot colors differentiate
herbs and vegetables
The quality,
consistency, and
aesthetics of
conventionally
grown plants with
the benefits of
certified orgranic
growing methods.
P.O.P. materials available
Classic herbs and vegetables that have been
grown for generations!
• Broad selection of hybrid
vegetables, and heirloom
vegetables.
• Pots are color coded making
it easy to create attractive and
organized displays.
• Large, decorative tag provides
information at the time of
purchase with a website
reference providing
additional information.
4” Diameter Pot
(1.05 pt/499ml)
Tried and true varieties that ensure success
Cut and eat, cut and eat, cut and. . .
Living Salad Bowl
• 14” bowl 3.4 gallons (12.87 l)
• Large Informative tag
• A unique impulse item
• 4 great recipes, two contain herbs
• Great for people with limited space
• 48 to a shelf
The Living Salad Bowl is an eclectic mix of popular herbs
and lettuces growing in a large patio bowl. When placed
in a convenient, sunny location and kept well-watered,
the Living Salad Bowl will continue to grow all summer
providing a full season of fresh salads!
www.luurtsema.com
1-800-253-2052
Perrenials & More
Qt. Daylilies pk 12
8” Assorted Ferns
Assorted Qt.
Perrenials pk 12
Qt. Hostas pk 12
Qt. Clematis pk 12
Qt. Peonies pk 12
Aztec Jar
We have worked hard to select
the most popular varieties proven
to perform well in the garden,
assuring you the best selection
for your guests.
Qt. Mini Carnation pk 12
#1 Pot
Ornamental Grass
Asiatic Lily
#1 Pot
#1 Pot Assorted
Perennials
Creeping Phlox
5” Container
10” Succulent
Variety lists available upon request or refer to the order form
Shrubs & Roses
LA Dreamin Hydrangea
Knockout Roses
Assorted Rose Bushes
www.luurtsema.com
Blue For You
Hybrid Rose – Limited
1-800-253-2052
Essential Accents
Thrillers:
Fillers:
Big bold accents that
use their tall height and
distinct form to create
the “centerpiece”
of a combination
Build the bridge between
the tall, bold accents and
the cascading or spiller
plants. Fillers add lushe
shape, texture, and
visual balance to the pot.
Spillers:
Accents that cascade
over the container
and soften its edges
while connecting the
plants to the pot.
Gazania
Purslane
Magenta (shown)
Scarlet, Yellow
Zinnia Profusion
Cherry, Yellow,
White, Orange
Hypoestes
Pink (shown),
Red, White
Gypsophilia
Mexican Heather
Coleus
Raspberry Tart (shown)
4 varieties
Sweet Potato Vine
6 varieties
Grasses
Optical(shown)
10 varieties
Spikes
Sprengri
Vinca Vine
2 colors
Assorted Ivy
3 varieties
Licorice
White (shown)
Licorice Petite
Pk 18 per flat 13.0 oz
384 ml per unit
Wave Petunias
4” Wave pk 12
Shock Wave
Easy Wave
EZ Wave 3/06
with handle
12” Wave Container
Tidal Wave
Easy Wave Series
• Grow beautiful containers
and beds fast and easy
• Height: 6 to 12 inches
• Spread: 2.5 to 3 feet
Wave
Shock Wave Series
• Petite flowers in high voltage
color for small spaces
• Height: 7 to 10 inches
• Spread: 2.5 to 3 feet
Wave Series
• Creates a ground-hanging
carpet of color
• Height: 4 to 6 inches
• Spread: 3 to 4 feet
Proven Winners
Nationally Advertised in
• Television • Magazine
• Print
#1 Pot
Grande Pot pk 10
www.luurtsema.com
1-800-253-2052
Essential Accents
Great for landscape
or container
plantings!
Great Selection
with over
40 colors!
Vegetative annuals that will
WOW your customers
4” Premium Annual
pk 12
5” Premium Annual pk 8
terracotta/sun
grey/shade
Potted Annuals
PROVEN WINNER GRANDE POT PK 10
Ageratum
Blue Artist
Angelonia
Angelface Blue
Dresden Blue
Pink
Argyanthemum Butterfly
Bacopa
Blue Bubbles (NEW)
Pink
Snow Globe
Bidens
Yellow Goldilocks
Calibrachoa
Blackberry Punch
Super BellsBlue
Cherry Star
Dreamsicle
Frost Fire (NEW)
Grape Punch
Lemon Slice
Pomegranate Punch
Pink
Red
Strawberry Punch
(NEW)
Yellow
DiasciaOrange
Pink
Euphorbia
Diamond Delight
(NEW)
Diamond Frost
Lobelia
Blue with Eye
Laguna Sky Blue
Lobularia
Dark Knight (NEW)
Frosty Night
White Night
NemesiaCoconut
Cranberry
Lemon
Mercardonia Gold Dust
Osteospermum Light Purple
Purple
White
Oxalis
Charmed Wine
PhloxBlueberry
Cabernet
Sanvitalia
Sunbini Yellow
Scaevola
Whirlwind Blue
Supertunia
Bermuda Beach
Black Cherry (NEW)
Bordeaux
Bubble Gum
Flamingo
Limoncello (NEW)
Pretty Much Picasso
Raspberry Blast
Royal Velvet
Silverberry
Torenia
Midnight Blue
Verbena
SuperbenaChambray
Cherry Burst (NEW)
Iced Cherry
Peachy Keen
Royal Plum Wine
Red
Violet Ice (NEW)
Whitecap (NEW)
WAVE PETUNIAS 3/06 PK 4” PK 12
Blue
Burgundy Star
Burgundy Velour
Flag Mix
Great Lakes Mix
Lavendar
Neon Rose
Opposite Attract Mix
Pink
Plum Vein
Purple
Red
Rose
Salmon
Violet
White
www.luurtsema.com
3/06 Handle Pk
PREMIUM ANNUALS 4” PK 12 & 5” PK 8
CaladiumPink
Polka Dot
Red
White
Dahlia
Assorted
Dragon Wing Begonia
Red - Pink Asst.
Fanfare New Guinea
Assorted
Fiesta Double Impatien
Apple Blossom
Bi-Color
Burgundy
Lavender
Pink
Purple
Red
Rose
Salmon
White
Fuchsia UprightAssorted
Fusion Exotic Impatien
Assorted
Gerbera DaisyMix
Helenium
Dakota Gold
Ivy Geraniums Bi-Color
Lavender
Pink
Red
White
LantanaBi-Color
Blue
Red
Yellow
New Guinea Impatien
Lavender
Orange
Pink
Purple
Red
Rose
Salmon
White
Non-stop Begonias
Mix
Orange
Pinks
Red
White
Yellow
Ornamental Peppers
Explosive Ember
Petunia-BlackMidnight
Petunia-Phantom Yellow/Black
Petunia-Pinstripe Pink/Black
Thunbergia
Sunny Lemon
1-800-253-2052
Early Spring Products
6” Martha Washington
Geranium pk 6
Get your season
started off right with 10” Ranunculus Planter
early color and texture
and the scents of spring!
Available in:
4” Primrose
6” Pansy Planter
6” Ranunculus
6” Martha Washington Geranium
10” Primrose
10” Scrumptious Pansy
10” Ranunculus
6” Scrumptious Pansy
Living Salad Bowl
Living Salad Bowl
Primavera Planter
10” Primrose Planter
Specialty Products
Race Day Planter
12” Designer Petunia Basket
3 1/4” Custom Annual & Veggies
12” Designer Petunia Basket
Mandevilla Planter
Custom grown
programs to
differentiate you
from your
competitors!
Watering Can
www.luurtsema.com
Wooden Chair Planter
1-800-253-2052
Fall Products
5” Garden Mum
#1 Pot Flowering Kale
#1 Pot Aster &
#1 Pot Celosia
The Tailgater
10” Basket Combination
10” Mum Basket
12” Combination Planter
12” & 14” Jumbo Hardy Mum
10” & 14” Harvest Basket MUM
Recycling
• Great for the environment
reduces carbon footprint
• Easy to implement
everything provided at no cost
• Insures repeat customers
return plastic = additional sales
Luurstema Sales will leave one delivery cart at
your location with the first delivery of the season.
Use that cart to collect the plastic pots, trays, and
baskets. We will pick up the recyclables with the
next delivery and leave another empty cart. The
plastics are returned to our facility where they are
sorted; we will reuse as many items as possible.
Luurtsema Sales wants to work
with you to make a difference
Informational Signs Available
POUNDS RECYCLED
Total Luurtsema Collected Recycled Outside Industry Recycled Inside Industry Reused Inside Industry * (Jan-Aug 2014)
www.luurtsema.com
2012 85,856
9,010
23,070
25,622
2013 2014
95,139 134,243
3,125 25,998
54,179 70,075
26,518 38,170
1-800-253-2052
Helping Garden Centers Succeed
Since 1946
Providing Quality
Bedding
Baskets
Containers
Potted Annuals
Vegetables
Herbs
Organic
Perennials
Nursery Stock
www. luurtsema.com
1-800-253-2052