The Essential Guide to the Motorcycle Trade

Transcription

EST 1895
JANUARY – FEBRUARY 2015
The Essential Guide to the Motorcycle Trade and Industry
www.motorcycletrader.net
MOTORCYCLE
TRADER AWARDS
2015
Recognising and
rewarding the best in the
industry!
LUBRICANTS
SECTOR
Analysis of the oil market,
its major brands and how
they succeed
COMPANY PROFILE
Petrol Scooter
A YEAR IN THE LIFE
OF THE MCIA
Month-by-month
round-up of 2014
NEWS
» Calls for CBT overhaul
» Highways Agency
reform
» Santander backs KTM
Cup
BUSINESS JOURNAL
After-sales warranty
provision
COLUMNS
»
»
»
»
End User
Kerr on China
Next Generation
Sticky’s Scooter Scene
TRADE MART
THE DIRECTORY
Follow us
facebook.com/
Motorcycle.Trader.UK
MOTORCYCLE TRADER • JANUARY – FEBRUARY 2015
Follow us
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MCTraderUK
FEATURES
REDCAT
MARKETING LTD
Newhaven
East Sussex
BN9 0EF
Tel: 01273 616040
21
PUBLISHING EDITOR:
MOTORCYCLE
INDUSTRY
ASSOCIATION
COLUMNS
31
NEXT GENERATION
38
STICKY’S
SCOOTER SCENE
39
END USER
Petrol Scooter: Coventrybased small-capacity ATV
distributor
42
KERR ON CHINA
MOTORCYCLE
TRADER 2015
AWARDS
10
A month-by-month roundup of 2014
Jenni Foulkes
jenni@redcat.co.uk
28
SUBEDITOR:
David Bradford
REGISTRATION
STATISTICS
November and December
end-of-year sales recordings
MARKET SECTOR
An overview of the part
lubricants play in the
motorcycle industry
26
63
COMPANY PROFILE
BUSINESS
ADVERTISING:
Rod Sopp
rod@redcat.co.uk
32
Recognising and applauding the
best in the business
CONTRIBUTORS:
Adam Bernstein
Bruce Wilson
David Bradford
Sean Kerr
Stevie Muir
Martin ‘Sticky’ Round
Mark Williams
35
5
44
EVENTS CALENDAR
ADVERTISERS INDEX
13
TRADER DIRECTORY
If you supply the trade, you
need to be in it!
publisher is unable to accept any claims or
14
NEW PRODUCTS
Tempting showroom goodies to
stock as well as workshop items
to use
that may appear for whatever reason. All
rights reserved. No part of this publication
may be reproduced or transmitted in
any form or by any means, electronic or
system, without permission in writing from
the publisher. © Redcat Marketing Limited.
THE DIRECTORY
A-Z of company contact details
Shows and exhibitions
information contained herein is correct, the
or any information storage and retrieval
BUSINESS JOURNAL
Thinking of offering an aftersales warranty? Read this first
NEWS
Latest round-up from the trade
and industry
While every effort is made to ensure that the
mechanical, including photocopy, recording
TRADE MART
REGULARS
PRINTED BY:
responsibility for any incorrect information
40
Find your supplier here
12
Newman Thomson Ltd
Burgess Hill
BUSINESS NEWS
Legislation and utility-switching
information
30
TRADER DAILY NEWS
Salient information straight
into your in-box
AJS Motorcycles
Bikesure
MAG Europe
Mitas
Modena
Off Road Only
Oxford Products
RG
Rock Oil
RS Equipment
Texa
VE
WMD
4
18
4
Cover
12
11
14/15
11
19
17
Back cover
2
7
January – February 2015
03
News All the latest from the trade & industry
We’re MAG Europe, the UK’s
largest distributor
of aftermarket motorcycle products. We cater for
all bikes
and all
markets. In fact, we have over 50,000 industry-leading parts and accessories: Exhausts, Suspension, Lithium-Iron Batteries,
Quickshifters, Seats, Digital Displays, Grips, Pegs... Well, you get the idea. And with quick and direct lines of communication,
high dealer margins and next day delivery, you can be assured we are committed to supporting your business.
Find out more, contact us today...
call: 0161 337 4390 | email: sales@mageurope.eu
04
|
visit: www.mageurope.eu
Driving licence to go card-only
DVLA to phase out paper licence in favour of photocard
From 8th June 2015, the driving licence counterpart
will not be valid and will no longer be issued by DVLA.
The counterpart (or D740) was introduced in 1998,
alongside the photocard driving licence, in order to display
information that could not be included on the photocard,
such as provisional driving entitlement categories and
current endorsements/penalty points. This information will
be held on DVLA’s driver record and available to check
online.
Photocard licence-holders are advised to destroy the
counterpart once the 8th June deadline has passed (keeping
the photocard, of course). Paper driving licence holders
(issued before 1998) will remain valid, and should not
be destroyed. Upon updating a paper driving licence, a
photocard only will be issued.
‘You’re never too good’ – bikers agree
THINK! evaluation reveals positive response to latest campaign
The THINK! campaign has carried out an evaluation of its
latest road safely videos. ‘Never too good’ comprised a series
of films featuring Chaz Davies, World Superbike rider, and
comedian Alan Davies undergoing further training alongside
a group of eight regular riders.
The campaign ran from mid-August until late-October
and attracted more than 466,000 views on YouTube. Of
the 500 riders who responded with their thoughts on the
campaign, 66 per cent liked the style of the videos and 45
per cent said they made further training look like fun.
Sixty per cent agreed strongly that further training can
improve defensive riding skills and reduce the risk of having
an accident; 62 per cent agreed that, no matter how good
or experienced you are, there is always more to learn about
riding.
Meanwhile, 43 per cent of those who recognised the
campaign said they had signed up to further training as a
result of seeing the videos.
Victoria Judd, THINK! motorcycling campaign manager,
said: “Never too good was well received and appears to have
influenced attitudes and intentions among some bikers to
take further training.
“While to date this has not translated into actual
sign-ups among the main training providers, this could be
because the campaign ran in late summer and continued
into autumn when many bikers begin taking their bikes off
the road.”
For more information about the THINK! campaign, visit
www.roadsafetygb.org.uk.
More news online at www.motorcycletrader.net – Updated every day.
Got a story? E-mail news@motorcycletrader.net
05
Highways Agency reforms afoot
A new bill currently being put before parliament
provides the legal framework for the government’s
£15bn ‘Road investment strategy’ and includes major
reforms to the Highways Agency. If the bill is passed,
the Highways Agency will become a governmentowned company, which could save the taxpayer at least
£2.6bn over the next 10 years, it is estimated.
The Highways Agency will be replaced with Highways
England from April 2015, and will be responsible for
delivering over 100 new road schemes between now
and the end of next parliament.
Dartford crossing goes non-stop
The Dartford Crossing has been equipped with a new
electronic payment system so that motorists no longer
have to stop at a toll booth to pay their charge. Under
the new system, motorcyclists will continue to use the
crossing free of charge. The crossing will remain tollfree for all vehicles every night, from 10pm to 6am.
‘What’ll it do, Mister?’ 122mpg,
actually!
Fuel-economy enthusiast ekes out winning
range from CG125
A motorcycle developed by enthusiasts for a fuel-economy
contest has achieved 122mpg. The Institute of Advanced
Motorists’ (IAM) London Advanced Motorcyclists’ annual
economy run is titled ‘What Will It Do Mister?’
The idea was the brainchild of long-standing member
Andrew Craster, and the run has been staged every year since
2009. The group has some strict guidelines about how the
economy run is conducted – everyone must ride to IAM test
standards, must not impede other road users and keep to all
road safety rules and guidelines. The route set by London
Advanced Motorcyclists took in nearly 60 miles of varied
conditions including A and B roads, busy town centres and
rural sections.
The winning rider was the group’s observer Peter
Gibbons, who achieved 122.9.mpg on his Honda CG125.
Runner-up was Peter Raynham on a Honda NC750X with
101.8mpg, with Dave Wilkins on a Honda C90 taking the
final ‘podium’ spot on a Honda C90 with 98.9mpg. Next
up were Eddie Wright on a Yamaha RX100 on 90.1mpg and
Alice Dryden on a Honda Integra with 90.2mpg.
For more information on London Advanced
Motorcyclists, visit www.L-A-M.org.
Ultrasonic cleaning on the south
coast
New high-volume facility opens for business
in Chichester
Honda wings its way to 300m
Honda Motor Co. reached its 300m-unit milestone in
September 2014. The company held a ceremony at its
Kumamoto production plant in Japan to celebrate the
300-millionth machine produced, a Gold Wing 40th
Anniversary Edition. Last year was Honda’s 66th year
of production, which began in 1949 with the Dream
Type-D.
06
Ultrasonic cleaners have been around since the Fifties, and
are now common in the bike trade for the cleaning of small
parts, cables, carbs, hoses, etc. This means of cleaning is
probably best known, though, for use on carbs and fuel
injectors, with which accessibility can be tricky.
Marlin Environmental Services is an established
specialist cleaning contractor, environmental consultancy
and engineering service. As part of the expansion of its
maintenance and engineering services, it has recently
installed an industrial-sized, 4,000-litre Ultrasonic Cleaning
tank at its head office site in Chichester Marina.
This facility caters for volume cleaning requirements and
larger components such as complete engines, cylinder heads,
wheels, footrest assemblies, handlebars and exhausts - even
complete frames and swingarms.
Visit www.marlinsvs.co.uk and click on the Ultrasonic
Cleaning link. Call Simon Evans on 01243 513657 or email
simon.evans@marlinsvs.co.uk for further information.
Santander backs KTM youth series
Major finance firm to sponsor championship
for teen racers
Santander Consumer Finance UK has been announced as
the new title sponsor of the upcoming KTM British Junior
Cup, the single-model KTM RC 390 series, which will be
run alongside the 2015 MCE Insurance British Superbike
Championship.
The Santander Consumer Finance KTM British Junior
Cup will be open to riders aged 13-18 years old, and every
rider will line up on an identical ‘Cup’ variation of the
recently-launched KTM RC 390. The series is designed to
offer equal opportunity and a level playing field for emerging
talent, and it will be promoted by MSVR across eight events
incorporating 20 points-scoring races.
Registration for the Santander Consumer Finance KTM
British Junior Cup is now open and the race entry fee is
£2,100, including personal accident cover. Two official tests,
subject to confirmation, are planned for March 2015.
Fitted with a wide range of extras, such as fully
adjustable WP Suspension and an Akrapovic exhaust, the
race-specification bike costs £6,420 (plus VAT) and is only
available from KTM dealers. Interested riders are required to
put down a deposit of £300.
For more information on the series, visit
www.ktm.com/gb, register at www.bsbteams.com or
contact info@ktm.co.uk.
Great choice
for suspension
Competitors in the KTM British Junior Cup do battle on a
race-spec version of the new RC 390
Fork Stanchions
& Progressive
Springs
Fork Bushing,
Seals &
Linkage
Bearings
Also Available
www.wmd-online.com
Tel:01273 595746
07
CBT under scrutiny
Safety app royally awarded
RealSafe Technologies has won the 2014 Motorcycle
Award, sponsored by The Motorcycle Industry
Association (MCIA), part of the Prince Michael
International Road Safety Awards.
At a ceremony held at The Savoy in London, HRH
Prince Michael presented the award to REALsafe
co-founders Zoe Farrington and Andrew Richardson
(pictured below) for their crash detection app
RealRider. This safety app for detects if a rider has
crashed and sends location and medical information
directly to the NHS Ambulance Control Room.
For further information, contact Andrew
Richardson at RealSafe Technologies on
0191 383 7436 or andrew@realrider.com.
Report recommends wide-ranging
improvements to learner-training course
A new study suggests that compulsory basic training
(CBT) should include a hazard-perception test, and
that more should be done to encourage learners to
undertake an extended period of training after CBT. The
recommendations are from a research report published on
5th December by DfT and DVSA, which was commissioned
to understand more about the riders who take CBT and to
gather the views of CBT instructors.
The report states that the majority of trainers would like
to see the introduction of a theory test which learners would
take prior to attending CBT. It also calls for more clarity
about how the theory element of CBT should be taught.
The core CBT course should be kept to one day, the
report concludes, but with a “strengthened requirement to
extend training when needed”. It adds: “The duration of
CBT courses should be determined by the pace at which
learners reach a competent standard as they progress through
the syllabus and courses can take longer than one day to
complete.”
On the important issue of cost, the report states: “It
should be made easy and not overly costly for those who
want extended training to be able to come back for another
two hours on the road for example.”
To read the detailed findings of the full report, visit:
http://tinyurl.com/nxwbjkt.
Brits abroad: The Oxford Products sales team recently celebrated their record-breaking 2014 with a long
weekend trip to Benidorm. This photo confirms that the risk of excessive frivolity and outrageous
behaviour was kept in check by three God-fearing nuns. Pictured (L-R): Matt, Ross, Dave, Steve,
Martin, Dave, Clem, Mark, Danny and Dean; and sisters Karen, Lauren and Wendy.
08
MCIA and police unite behind safety agenda
Industry association joins forces with ACPO to back biking
The Motorcycle Industry Association (MCIA) and
Association of Chief Police Officers (ACPO) have jointly
launched a new motorcycle safety and transport policy
framework. This policy document has been devised to
encourage greater use of motorcycles on UK roads, which it
is hoped will also improve road safety.
Though rider safety has improved considerably since
2000, motorcyclists are currently over-represented in
road fatality statistics (one per cent of traffic, 19 per
cent of fatalities). This could be reduced, given sufficient
government support, claims the MCIA. Police and industry
agree that traditional road safety policies directed at
motorcycling will only partially deliver improved safety,
whereas encouraging motorcycling has the potential to
contribute to better safety outcomes. Switching to two
wheels clearly helps solve the congestion problem too.
A Belgian study, which modelled a shift from cars to
motorcycles on one of the most congested roads in Europe,
found that when just 10 per cent of car drivers swapped to
a powered two-wheeler, congestion was reduced for all road
users by 40 per cent. When 25 per cent of drivers swapped,
congestion was eliminated altogether.
The idea that more motorcycles on the road improves
rider safety was initially based on European data, which
shows that when a greater percentage of traffic is made up of
motorcycles, mopeds or scooters, riders are less likely to be
involved in accidents. What’s more, there is a growing body
of evidence showing that people who begin their road careers
on a two-wheeler become safer drivers.
The policy document makes a long list of
recommendations; for more information, visit
www.mcia.co.uk.
Charging network upgrades announced
Government to tackle ‘range anxiety’ by installing more charge-points
The government has set out its aim to install enough chargepoints, within the next five years, to ensure that electric
vehicle users are no more than 20 miles from a charge-point
wherever they are on the UK’s trunk roads. Currently there
are 8,500 charge-points installed at nearly 3,000 locations
across the UK, 750 of which are rapid chargers.
An investment of £15m by the Highways Agency
will expand the existing charge-point network. Wherever
feasible, these will be rapid chargers, capable of charging an
electric vehicle to 80 per cent of capacity in less than 30
minutes. This investment is expected to add thousands of
new charge-points.
Alex Michaelides, a spokesperson for the Go Ultra Low
campaign, said: “We know from our research that ‘range
anxiety’ is one of the major concerns electric vehicle users
have when considering an ultra-low emission vehicle. The
news that you’ll never be more than 20 miles from a chargepoint means that this worry will no longer be a factor.”
New man at MAG
High-end parts importer appoints H-D specialist general
manager
Martin Szlagowski, a leading Harley-Davidson expert, has joined MAG Europe as its
new general manager. With immediate effect, Szlagowski will oversee MAG Europe’s
continued growth as the UK’s largest distributor of V-Twin aftermarket products,
including industry-leading brands Vance & Hines, Küryakyn, Performance Machine,
Roland Sands Design, Mustang Seats, Seats, Progressive Suspension and Burly Brand.
Having spent the past 25 years with Warr’s, Europe’s oldest Harley-Davidson
dealership, Szlagowski has a wealth of experience both on and off the track including
success with running Warr’s Race Team alongside former MotoGP rider Jeremy
McWilliams.
“I am very happy to be joining such an established and well known company with
a portfolio of fantastic brands and look forward to the road ahead,” said Szlagowski.
09
NEWS: BUSINESS & FINANCE
Online help with
switching comms
provider
Following the launch of a dedicated
online portal from Ofcom, small
businesses can now access information
and advice to help them make the
most of communications services and
switching provider.
The site includes advice, specifically
tailored for businesses, on choosing
or switching to a new provider, as
well as information on navigating and
negotiating contracts, and resolving
complaints with a provider.
It clearly sets out Ofcom’s role and
the rules communications providers
must follow when dealing with
business customers, offering advice on
landline telephone, broadband, mobile
and postal services. A summary of the
rights of businesses, both large and
small, is also available.
http://consumers.ofcom.org.uk/
ofcom-for-business-consumers/
State pension overhaul
date beckons
With less than 500 days to go before
the state pension system is overhauled,
the government has launched a new
campaign – “Your Pension, Your
Future” – to help workers understand
the reforms that will introduce a flatrate state pension.
The government believes that the
reforms will “tackle inequalities of the
past, with women, carers, lower earners
and the self-employed to benefit the
most.” It expects that in the first 10
years, around 650,000 women will
benefit from the transition valuation,
receiving on average £8 a week more in
state pension.
Ministers are urging everyone –
and the over-55s in particular – to
10
assess what the changes will mean for
them and to secure a detailed state
pension statement so that everyone can
plan accurately for retirement.
Under the new system, pensioners
would in time receive around £150
a week, or more if they have 35
years of full-rate national insurance
contributions. Those soon to retire will
need to check what it means for them,
with transitional arrangements in place
as the systems switch over.
The campaign coincides with the
publication of new research carried out
for the government which confirmed
the lack of understanding many people
have about the British state pension
system. Some 42 per cent of people,
yet to retire, admit they need to find
out more about saving for retirement,
while 38 per cent concede they “try
to avoid thinking about” what will
happen when they stop working. And
only 60 per cent of all adults surveyed
realise it is possible to take action to
increase their state pension.
For more detail on the campaign
https://www.gov.uk/yourstatepension.
Individual personal pension statements
can be found at https://www.gov.uk/
state-pension-statement
Businesses
taking advantage
of Employment
Allowance
New data released by the government
has revealed that over 850,000 UK
employers are benefitting from the
Employment Allowance in each region
and sector across the UK.
The Employment Allowance is
a reduction in National Insurance
Contributions (NICs) that an
employer pays on their employees,
and is worth up to £2,000 for eligible
businesses and charities. The allowance
was announced at Budget 2013 and
businesses only need to confirm their
eligibility for the allowance through
their regular payroll processes to
receive it.
Those not already receiving the
Employment Allowance can use a
calculator at http://bit.ly/1fL6NYu to
work out if they could benefit.
Tax before turkey!
Festive filing increase
HM Revenue and Customs (HMRC)
received 1,773 online tax returns on
Christmas Day – a 13 per cent increase
on last year’s total of 1,566. Logs reveal
the busiest time for online returns on
25th December was between midday
and 1pm, when 148 Yuletide returns
were delivered electronically.
Christmas Eve, traditionally a
much busier day for festive filing, saw
17,644 online returns successfully
submitted. This was up four per cent
on 2013. Another 4,811 online returns
ticked all the boxes on Boxing Day – a
seven per cent increase on the 4,493
received last year.
In total, 24,228 online returns
were received over the three-day festive
period – up five per cent on the 2013
total of 23,059.
The deadline for sending 2013/14
tax returns to HMRC, and paying any
tax owed, is 31st January 2015. All
outstanding 2013/14 tax returns must
now be submitted online (the paperfiling deadline was 31st October). To
send an online tax return, you must be
registered for HMRC Online Services.
Help and advice on filing your
return – including how to register for
online filing – is also available from
the gov.uk website, or call the Self
Assessment helpline on 0300 200
3310 (open 8am to 8pm, Monday to
Friday, and 8am to 4pm on Saturday).
BMW
HONDA
D U CAT I
KAWASAKI
CALL OR ORDER OUR
CATALOGUE ONLINE
01597 822666
oro@btconnect.com
www.oro2u.com
11
Events Calendar
Trade Events Calendar
FEBRUARY
MARCH
OCTOBER
7th – 8th. 35th Carole Nash Bristol
Classic Motorcycle Show, Bath &
West Showground, Shepton Mallet,
Somerset.
7th – 8th. MCN Scottish Motorcycle
Show, Royal Highland Centre,
Edinburgh.
17th – 18th. Carole Nash Classic
Motorcycle Mechanics Show, Stafford
County Showground, Staffordshire.
www.scottishmotorcycleshow.com
www.classicbikeshows.com
APRIL
29th – 1st November
The International Dirt Bike Show,
Stoneleigh Park, Warwickshire.
www.mcnmotorcycleshow.com
17th – 20th. MCN Live, Butlins,
Skegness, Lincolnshire.
www.dirtbikeshow.co.uk
21st – 22nd. Putoline Classic Dirt
Bike Show, International Centre,
Telford, Shopshire.
www.mcnlive.co.uk
13th - 15th. MCN London
Motorcycle Show, Excel, London.
25th – 26th. 35th Carole Nash
International Classic Motorcycle
Show, Stafford County Showground,
Staffordshire.
12
NOVEMBER
3rd – 8th. EICMA, Fiera Milano
www.eicma.it
The bumper March 2015 issue of Motorcycle Trader will
include the indispensable annual industry bible, the
Motorcycle Trader Directory with its full A to Z listing
of Manufacturers, Distributors and Suppliers and fully
cross-referenced A-Z Product Guide.
This perfect bound issue will be printed on high quality
matt paper and will be retained for long term reference
by the Motorcycle Trader dedicated motorcycle trade
and industry readership. Motorcycle Trader is sent to our
regularly updated database of motorcycle retailers and
workshops who have requested a copy. It is not sent to
‘workshops’ or outlets that have never requested a copy
and is not bulk dropped at single addresses.
STANDARD LISTING – Zero Cost
All trade suppliers will continue to be listed freeof-charge with a Standard Listing which provides
the company name and telephone number. Please
complete the form below and return to: directory@
motorcycletrader.net
email address when using the on-line version at
■ Unlimited product cross referencing in the
Product A to Z
The print run of this issue will be increased to satisfy the
usual requests for extra copies
Special display advertising rates apply for this unique
trade and industry promotional opportunity.
For further details contact Rod Sopp on: 01273 616040
or 07768 855018
STANDARD LISTING – Zero Cost
Please provide the information below and return to
directory@motorcycletrader.net
Company Name:
Telephone:
UPGRADE LISTING - £50
UPGRADE LISTING - £50
A Full Listing option with product cross-reference listing
will cost just £50 and includes:
Please send the information below to
directory@motorcycletrader.net
Motorcycle Trader will make contact to complete
the full Upgrade Listing entry.
■ Company Logo
■ Full company name and address
■ Telephone and fax numbers
■ Email and website addresses
■ Up to 100 words narrative about your company and
what you can supply to the trade
■ An automatic ‘click-through’ service to your website or
Company Name:
Contact Name:
Contact Email Address and Phone Number:
2014
January –November
February 2015
13
New products
Pirelli
Scorpion Trail II
The Scorpion Trail II is the new ‘enduro street’ tyre from
Pirelli, which claims this tyre “marries off-road grip qualities
with high road mileage and good wet weather behaviour.”
It is aimed squarely at the Sports Adventure market for
big traillie machines, and is available in a selection of sizes,
including front sizes for 17 to 21-inch wheels.
Cost: £Phone
Contact: lydia.jones@pirelli.com
www.pirelli.com
Givi
XS318 tunnel bag
Givi’s new XS318 tunnel bag is designed for urban
scootering use, and the firm claims it is “ideal for safely
extending the storage capacity of your scooter without
sacrificing comfort.” The bag has a 25-litre capacity, with a
large compartment and two side pockets for smaller items. It
is made from 600D polyester with PVC inserts, and attaches
in the centre tunnel of the foot platform between the scooter
rider’s legs.
Cost: £80
Contact: 01327 706220
www.givi.co.uk
14
New products
Nova Racing
CR LITA gearbox for Kawasaki ZX-10R
LITA stands for Low Inertia Transmission Assembly, and this gearbox
from Nova Racing includes a new input shaft, full set of gears and two
output selector forks. It uses the standard selector drum, output shaft and
input fork. Claimed benefits are faster gear changes; lighter downshifts;
ratios optimised for track use; less backlash and stronger dogs. Woof!
Cost: £2,800
Contact: 01403 711312
www.novaracing.com
15
New products
Muvi
K-Series K-2 NPNG camera
The Muvi K2 NPNG hands-free camera records 1080p
at 60FPS using 19Mbits/sec, and is WiFi-enabled. It is
supplied with a waterproof case, making it suitable for
watersports, and its battery has a claimed run time of four
hours. The camera is bundled with detachable LCD screen,
8GB memory, helmet front mount, and is packed into a
reusable protective carry case.
Cost: £239.99
Contact: 01274 599172
www.directdistributionservices.co.uk
ProClean
Grip Lock
ProClean’s Grip Lock is a non-adhesive formula designed
to attach grips without causing damage. According to
ProClean, fitting grips using Grip Lock “could not be
easier… simply apply one short burst into the neck of the
grip, slide on to the bar adjusting into position, and the grip
is locked in minutes.”
Cost: £4.99 (70ml)
Contact: 01274 599172
www.pro-clean-uk.com
Akito
Horizon jacket
The Horizon is the latest sports-cut textile motorcycle
jacket from Akito. It is an entry-level garment, yet it has a
removable thermal lining, waterproof outer shell, neoprene
neck collar, waterproof main zip, breast ventilation, double
waist zipped pockets, and waist adjustment straps. It is
available in three different colours, in sizes XS-XXXL.
Cost: £69.99
Contact: 017684 83784
www.lloydlifestyle.com
S-Line
Helmet
S-Line’s E9-homologated helmet is aimed at the road,
street and scooter markets. The outer shell is made from
polycarbon, with front and rear vents, and a removable/
washable inner lining. It has a quick-release strap and there
are seven different colours/designs to choose from.
Cost: £Phone
Contact: 01597 822666
www.oro2u.com
16
New products
Peugeot
Speedfight 4
The new Speedfight 4 from Peugeot has a new look and
a new engine. At the front end, it has twin optical 35W
headlights, and dashboard features on-board digital
multifunction computer and USB socket for smartphone
connectivity. The standard model has an air-cooled 50cc
two-stroke motor, producing a claimed 3.8bhp. There are
three colour options: blue France, flat red and fluoro apple
green. Available summer 2015.
K-Tech
Cost: £TBC
Contact: 01202 810100
www.peugeotscooters.co.uk
Razor shocks for Harley-Davidson
K-Tech has launched a new range of Harley-Davidson front
fork internals and rear shocks. Featured here, the Razor
shocks allow riders to customise their machine according to
their riding style. They are nitrogen-filled shocks, and there
are multiple length options, with four-way adjustability for
refinement. The shocks come with an anodised black finish,
and K-Tech claims they offer increased control and comfort
over standard equipment.
Cost: £Phone
Contact: 01283 559008
www.k-tech.uk.com
17
New products
Sinnis
Retrostar 250
Big brother to the Retrostar 125, the 250cc version is
designed to evoke vintage biking, and is said to offer a
“Bonneville feel”. It is supplied with a 24-month warranty,
and available in black or red.
Cost: £2,200
Contact: 01273 506 306
www.sinnis.co.uk
Malossi
RX exhaust for maxi scooters
This catalysed exhaust system is suitable for the Piaggio
Beverly 350cc. It is E-marked for road use and is
manufactured from satin-finished stainless steel, with a
carbon-fibre end-cap. Three mounting blocks help to reduce
vibration, and the system offers a claimed weight saving
of 3kg. Available for over 40 models of maxi scooter from
Aprilia, Honda, Keeway, Kymco, MBK, Piaggio, Suzuki,
Vespa, and Yamaha.
Cost: £578.28
Contact: 0115 946 2991
www.ve-trade.com
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New products
Malossi
Variator for Piaggio/Vespa
Malossi has introduced two new variators for Piaggio and
Vespa scooters. Both variators are supplied as a complete kit
with rollers, variator-driven pulley, pulley bush, back plate,
sliders, and torsion spring. VM515639 is designed to fit the
early three-valve engine (Piaggio Fly 125, Vespa 946), while
VM516149 is designed to fit the later three-valve engine
(Vespa Primavera 125, Vespa Sprint 125).
Cost: £125.65
Contact: 0115 946 2991
www.ve-trade.com
Vicma
Replacement mirrors
Vicma makes OE mirrors for many European and Japanese
motorcycle manufacturers such as Suzuki, Yamaha, Peugeot
and Derbi. These pattern mirrors are designed as direct
replacements for the OE equivalent part, requiring no
modifications. They are E-marked for use in Europe. Also
available: universal mirrors with 8mm and 10mm threads.
Cost: From £13.22
Contact: 01273 595746
www.wmd-online.com
www.rockoil.com
rockoil.lubricants
rockoilnews
Cutting edge lubrication developed and tested in the UK!
For details on our full range of motorcycle products T: 01925 636191 F: 01925 632499 E: mail@rockoil.co.uk
19
New products
Denali
SoundBomb horn
The Denali SoundBomb is a 120dB dual-tone motorcycle
horn. Denali claims the SoundBomb is four times louder
than a standard horn. It measures 137 x 116 x 86mm,
and has a moulded clamp that mechanically mates the
compressor to the acoustic unit. Supplied with a 12V,
30A relay but requires an additional wiring harness and
mounting kit.
Cost: £32.99
Contact: 01420 89007
www.rg-racing.com
HJC
IS-MAX 2
The HJC flip-front IS-MAX 2 has a polycarbonate
composite shell with a poycarbonate chin-bar. Its features
include an integrated sunlight film, single-button chin-bar
release, and Pinlock visor. The interior padding is removable
and washable. Available in sizes XS-XXL.
Cost: £179.99
Contact: 01993 862300
www.oxprod.com
Skidmarx
Bodywork for Yamaha MT-07
Skidmarx has introduced six accessories for Yamaha's MT07: three fly-screens, a headlight protector, sports belly-pan
and rear hugger. The fly-screens are made in the UK from
3mm acrylic sheet in a choice of clear, solid black and light
or dark tints. The hugger and belly-pan are made from GRP,
with a gel coat finish in black, red, blue or white; the hugger
is also available in carbon.
Cost: £79.95 (fly-screen, belly-pan, hugger); £139.95
(carbon hugger); £19.99 (headlight protector)
Contact: 01305 780808
www.skidmarx.co.uk
HAC Products
Klicbag
Klicbags are a range of quick-release saddlebags from HAC
Products. They are designed for cruisers and made from an
artificial leather called Naugahyde, in plain or studded trim.
The bags are available in 17 or 23L capacity, with lockable
lids, a lock-to-bike option and a two-year stainless chrome
jacket warranty; supplied with fitting kit.
Cost: £365 (17L); £395 (23L)
Contact: 01773 835666
www.customcruisers.com
20
Feature Lubricants sector
Changing a bike’s oil is a relatively simple procedure. The same can’t be said for producing,
marketing and retailing the slippery stuff, as Bruce Wilson finds out
W
hen it comes to
consumables, few
products can claim
such importance to motorcycling as
oil. It is the lifeblood of our twowheeled ambitions, ensuring both the
longevity and the performance we’ve
come to expect from contemporary,
hi-tech motors. And, just like engine
performance, oil has evolved massively
over the years, from the days of being
wholly mineral in its make-up, to
predominantly synthetic.
Putoline’s John Hayden recently
explained to Trader: “We don’t actually
produce a mineral oil anymore;
our most primitive products are
semi-synthetic. To achieve the best
performance, a unique blend of
synthetic additives are required.
Engines have never been quite so
specific or demanding, to the extent
that it is essential we produce a wider
range of products, offering a more
exact formula for individual motors.”
The challenges placed on oil
manufacturers have never been
greater, with pressure applied from
both the consumer and retailer to
deliver affordable, dependable and
easy to digest products. In Hayden’s
opinion, the latter demand is as
crucial any other. “We’re proud to
produce one of the largest motorcycle
product ranges in the market, and
we’re perhaps equally proud of our
systems which deliver key information
to our end users. We do this by two
means: through our dealers and via an
aggregator on our website. In times
gone by, putting the wrong oil in
an engine might not have done too
much damage, but that’s not the case
anymore. Which is why we need to
ensure our customers go home with
the exact oil they need.”
Putoline is unique in that it is a
bike-only brand. Its specialists spend
time with their retailers, explaining
the product range thoroughly, giving
salespeople the knowledge they need
to guide end users with real clarity. The
brand’s online product selector, for
those who are savvy with such things,
helps deduce the exact best options by
determining an owner’s brand, model
and year of motorcycle.
Face-to-face interaction
Russell Bower from Rock Oil
reiterated the importance of online
interaction, yet he believes that most
customers still prefer to do business
face-to-face. “There is no doubt that
the internet has changed buying habits
for just about everything, but we are
finding that many people still like to
visit their local dealer.
“Many of our retailers have
21
Rock Oil is the UK's sole remaining major motorcycle lubricants manufacturer
websites [which they regard as] an
additional way to sell products. The
feedback from our distributors is
that the motorcycle industry is still
one where people like to go and visit
an outlet and purchase there. The
other side to this is that many of our
products are ‘relatively’ inexpensive so
the postage costs can add a significant
percentage to the cost.”
Keeping costs down is a priority
22
for all, whether you’re a commercial
or individual buyer. But keeping
prices down in a modern world is
increasingly challenging, especially
with notable fluctuations in the
price of crude oil recently, as Bower
explained. “As the feedstock to some
base oils, crude costs can have an
impact on the price of some products.
But there are many more factors that
influence the base oil pricing, such as
supply and demand and what refineries
are producing. As refineries come
under the microscope, their operations
teams are looking to generate as much
profit as possible to ensure that the
refinery stays open.
“This can be done by ‘turning the
wick’ up or down, and in some cases
shifting the production to fuels or
base stocks as necessary. Additives also
form a key component in lubricants
and in most cases are the biggest
cost component. Additives are in
short supply and the development
programme to get them from the lab
to the retail shelf can be extremely
costly.”
To put things in perspective, the
typical cost for a new four-stroke
oil’s development can easily exceed
$5m. To achieve an industry-standard
specification for a new product within
three years, typically five engine tests
are required, to the tune of $1m
a time, with additional lab bench
tests also needing to be factored in.
Multiplying that by the number of
performance specifications listed on
each oil gives an idea of the R&D costs
associated with oil production.
These huge costs undoubtedly have
a significant impact on the welfare
of the UK’s oil industry. Rock Oil
is one of our nation’s few surviving
oil manufacturers, and the firm is
committed to keeping production on
home shores. But the task is becoming
ever harder. There are no Group One
(mineral) base oil refineries left in the
UK, and many of the European plants
have been closed or changed their
The look of the end product is vitally important to its sales success, retailers testify
output in order to survive. Naturally,
this makes the task of sourcing raw
material extremely challenging, which
is why Rock Oil’s technical team
spends much time working with all
of the major technology providers to
guarantee it remains at the forefront of
any changes.
This proactive approach has
helped keep Rock at the vanguard
of premium product manufacturing.
Even so, Bower explained that Rock’s
consistently strong performance also
has a lot to do with the pragmatic
mindset of its directors. “In the oil
industry, some brands rise and fall,
and this might be down to a heavy
marketing spend at a given point
which then subsides. There are always
established brands and these have a
consistent presence, but again they
might ebb and flow dependent on
marketing spend and the quality of the
sales force.
“We have tried to stick to our
core values of high-quality, innovative
products with our experience in race
support. I think over time it’s been
the only way to remain a constant in
the marketplace. We have a strong
identity and are regarded as a proper
motorcycle brand. On top of this, we
have some fantastic distributors who
have been in the industry a long time
and are trusted by the trade.”
With more than 3,000 products
within the brand’s line-up, its
dependence on trusted, knowledgeable
and eager outlets is understandable.
High-performance demands
Another essential element in any
brand’s armoury is a strong marketing
strategy. Every oil brand executive I
spoke with was eager to talk about
their firm’s proactive methods of
targeting individual motorcyclists. It
appears the most common application
through which to portray a brand’s
ability is racing, which makes perfect
sense. Back in 1925, BMW released
the ‘sporty’ R39, producing 6.5bhp
at 4,000rpm. Fast-forward 90 years
and the German firm’s new S1000RR
makes a mind-blowing 199bhp.
In superbike-trim, the S1000RR
makes even more power, with an even
greater dependence on the oil used
to guarantee essential lubricating and
cooling of the highly-strung motor.
From a punter’s perspective, it makes
sense to use the same oil as used by the
race team of the bike on TV, which
helps explain why oil companies are
so keen to get involved with top-flight
race teams. There is no better advert.
Oil companies also support
dealerships with strong branding
in showrooms. I’ve yet to walk in a
dealership that doesn’t have its oil
neatly displayed within a purposebuilt display stand, logoed to the hilt
to ensure the customer knows what
they’re buying. Likewise, the use of
cardboard cut-outs and banners has
never been so popular, not to mention
the merchandise that goes with it.
Baseball caps don’t grow on trees, but
giving away the odd hat or jacket in
return for a walking, talking billboard
obviously makes commercial sense.
Compared to conventional advertising,
cultivating brand loyalty has the
potential to offer far better longevity
on your return.
Persuasive packaging
Andy Tempest from Webbs of Lincoln
23
It’s impossible to predict how the
industry will develop, but you can be
certain that the efforts of this select
group of specialists will power forward
relentlessly, producing that slippery,
complex nectar on which we depend.
Here’s to oil!
Sponsoring racing activity is one of the
key marketing strategies for oil brands
ENI
www.motoworld.co.uk
is a stockist of Motul and Yamalube.
He explained the important of image
from a sales perspective. “We’re
Yamaha dealers, so we stock Yamalube
as well as Motul. Motul has always had
a strong and attractive look and people
associate the image of the product with
the performance it delivers.
“Not too long ago, Yamalube was
in a very different situation. It came
in boring containers with no exciting
graphics to help draw a customer’s eye.
The result was that we sold very little.
But then they completely overhauled
the look of the products and now
everyone wants the stuff. It’s essentially
the same oil as it was before, but
its new look has made it a far more
attractive proposition.”
Tempest went on to explain how
price is still a critical factor for people
choosing their oil. He estimates
that 25 per cent of his customers
stick to a motorcycle manufacturer’s
recommended oil, while the rest
are liable to buy different brands
depending on image and pricing. “One
of our customers owns a Triumph and
a Kawasaki. He always puts Motul in
the Triumph, but opts for Yamalube
in his Kawasaki because it’s cheaper to
purchase.
“Brand loyalty has to be earned,
so not every customer is eager to
switch to one of our oils if they’ve
always used a different brand, in some
cases since they started riding. That’s
24
understandable, but it’s our job to
highlight the virtues of our products,
else we’ll not get the sales.
“To do this, we depend on experts
from our stocked brands to come
and educate us comprehensively
on the oils and ancillaries on our
shelves. Thankfully, Motul are
massively proactive and really help
us to technically grasp important
information, which we will in turn
instil in potential customers. Being
able to stand and deliver reassuring
knowledge to a buyer often gives them
the reassurance they need to take a
chance on our oil. And once they’re on
board, they stay on board.”
Hearing Tempest’s take was
fascinating and had me pondering
what it actually requires for an oil
manufacturer to succeed in today’s
market. Evidently, image can make the
difference between making a sale and
not, regardless of the technology of the
product. Similarly, affordability can
still steer a purchase.
The demands on oil companies
are extensive; each brand must have
a strong look, stronger marketing
campaign and an even more robust
support in the showroom. In a tough
environment, with fewer people
buying big bikes, oil manufacturers
have got their work cut out.
On the evidence discovered here,
they’re rising to the challenge, which is
great news for the rest of the market.
Eni I-Ride is a complete range
of superior quality motorcycle
and scooter lubricants with the
best technology to guarantee
maximum reliability, improved
power and performance. Eni
researchers have achieved
the highest standards of
technological excellence. All
Eni products are subjected
to the most severe tests,
ensuring that they conform
to the highest quality and
performance standards.
Moto World UK Ltd. is the
sole UK importers for Eni
and Agip oils. We offer an
excellent range of oils for both
commercial and private use,
and in a range of sizes from; 1
litres all the way to 200 litres.
We offer great prices for both
Trade and Consumer and have
a stand out customer service
team, waiting on standby for
any of your oil needs. Just
drop us a call for a quote on
01992 464 199 or visit www.
motoworlduk.co.uk for more
information on our products
and services.
FUCHS SILKOLENE
www.silkolene.com
MOTUL
www.motul.co.uk
“Following a fantastic sponsorship season, with three British
Champions including Shakey Byrne, the first man in history
to take the British Superbike title on four occasions, Fuchs
Silkolene is starting 2015 by rationalising its product range,
making life simpler for customers, dealers and distributors.
“Having recognised the four deciding factors when buying
motorcycle oil – fully or semi? Two or four-stroke? Road or
off-road? Do I have the correct grade/viscosity? Silkolene has
colour-coded each new product label and made the information
clearer in order to make the decision making easier; red fully
synthetic (top of the range Pro), gold ester-based semi synthetic
(medium Comp) and silver semi-synthetic (entry-level Super).
Fuchs Silkolene is known globally for offering the most
advanced motorcycle lubricants available and with the early
success of its XP technology, offering increases of up tothree
per cent in bhp, 11 per cent improved fuel economy, 18 per cent
reduced oil consumption and reduced engine emissions, there
are good times ahead!”
“With new vehicles registrations being
dominated by sub-125cc bikes, we
have seen the bike parc change
significantly over the past five years.
Despite these changes, we still have a
very diverse and knowledgeable bike
customer in the UK.
“As two-wheel commuting grows
so does the need for lower emission
products, which still deliver maximum
power without compromising on
component protection.”
History and R&D
“For over 150 years, Motul has pushed
the boundaries of what is possible in
the design and creation of motorcycle
lubricants. We pride ourselves on
creating some of the most advanced
ester based products on the planet.”
Technical development
ROCK OIL
www.rockoil.co.uk
“Rock Oil has been producing world-class lubrication for over 85
years, exporting to over 50 countries worldwide and supplying
numerous world and British championship winners. During
the last 12 months, the company has launched numerous
new products including a superb bike cleaner, fully synthetic
suspension range and more recently a high-performance engine
coolant.
“Today at the company headquarters in Warrington, the
technical department produces the finest quality motorcycle
lubricants which are exported over 50 countries worldwide.
Rock Oil doesn’t merely market lubricants, it produces them with
an absolute commitment to quality. This technical expertise is
backed up by the numerous world and British championships
won by Rock Oil-supported former and current racing pilots. In
2014 alone, Rock had over 10 British and European champions.
Next year will see Rock Oil launch a number of new products
along with its biggest-ever race support programme.”
“No one knows ester technologies
better than Motul. Our latest ester
Core technology utilises the very best
ingredients which coupled with our R&D
know-how delivers a range of unrivalled
products.
“With over 170 available products
including the most comprehensive
motorcycle specific cleaning and care
ranges on the market, Motul really does
have something for everyone.
“In 2015 many leading teams and
riders from Tech 3, Forward NGM &
Team Suzuki in MotoGP to the BSB
title challengers of Buildbase BMW
and Motorapido Ducati, will use our
products to challenge for race wins and
titles in 2015 and beyond.”
25
Column MCIA
Association Voice
2014: a year of growth and promise
Feeling buoyed up by market growth and the UK’s renewed interest in bikes, Stevie Muir offers
some festive cheer as she reflects on the key moments for the industry in 2014
I
hope you are as optimistic as we
at the MCIA are regarding the
year ahead. New registrations are
up and there seems to be a sustained
interest in motorcycling for both
leisure and commuting. The hard work
of 2015 beckons, but first I thought
I’d review what has been achieved
during the past 12 months, as a
snapshot of the highlights from 2014
– which form part of the growing
body of evidence that motorcycles and
motorcyclists are not a problem for
road and transport planners – they’re
the solution.
February
April
Motorcyclists commute happy
More MORE
The MCIA drew attention to an
Office for National Statistics report
showing that travelling to work on
a motorcycle, scooter or moped
was one of the modes of transport
least likely to negatively affect
wellbeing.
MCIA members behind the
Motorcycle Off-Road Experience
(MORE) announced it would hold
another four-day try-out festival
for off-road newbies. The decision
to put on the event for the third
year running was based on results
from the MCIA’s contact centre,
which discovered that a significant
percentage of past attendees
subsequently took further training,
bought a bike and/or influenced
friends and family to do the same.
January
Minister acknowledges social
value of motorcycling
As the keynote speaker at January’s
Wheels to Work Association,
Robert Goodwill lent his support
to the Wheels to Work concept
and to the potential value of
motorcycling to social inclusion.
The minister has also revealed
that he and his son both hold a
motorcycle licence, and he has
endorsed the idea that those who
start their road-going career on a
moped make better drivers.
26
March
Motorcycle training industry
gets new training courses
A specialist accreditation centre was
set up at MCIA HQ in Coventry to
help provide two courses, one for
those running motorcycle training
businesses (ATBs) and the other
for instructors. It provides a clear
framework leading to professional
recognition for those in the
motorcycle training industry.
May
Call for electric subsidy
The eMCI, which represents
the interests of alternativelypowered motorcycles and scooters,
issued a press statement asking
for parity between electric cars
and motorcycles when awarding
subsidy.
Column MCIA
June
September
Motorcycles cut through
congestion
More bikes equals safer roads
MCIA visited six of the UK’s most
congested cities for national Ride
to Work Day to stage a series of
‘city challenges’. The journey times
of motorcyclists, public transport
users, car drivers and cyclists were
compared to assess which mode
of transport was most effective at
cutting through rush hour traffic.
The motorcycle won in each case.
View the video at the MCIA’s
YouTube channel:
www.youtube.com/user/
MCIAssociation
July
Theft down for tagged bikes
Following a meeting of the
Motorcycle Crime Reduction
Group, which met in July, figures
released showed that Master-tagged
bikes were four times less likely to
be stolen than unmarked bikes.
Steve Kenward elaborated on the
MCIA’s Motorcycle Safety and
Transport Policy to delegates at the
National Safer Roads Partnerships’
Conference. The conference, held
in Manchester, brought together
professionals from road safety
partnerships, police forces, local
authorities, government officials,
academics and road safety charities.
October
Case made for motorcycle fleet
Following the launch of Honda’s
national fleet dealer network, there
was considerable interest from
specialist media in the idea that
this form of fleet transport could
be viable for businesses looking to
save time and money.
Honda UK became the first
manufacturer in the country to
introduce a specialist motorcycle
fleet dealer network. The service will
emphasise the many benefits of doing
business on two wheels. These include
high fuel economy, low running costs,
low CO2 emissions and increased
productivity, as motorcycles waste less
time stuck in traffic.
August
December
Festive spirit and reason for
optimism
We had 12 months of continual
growth in new registrations, with
an overall increase of around 10 per
cent for 2014. Annual registrations
are set to exceed the benchmark
figure of 100,000, which bodes
well for 2015; a further 10 per
cent in registrations growth is
anticipated this year.
Last year ended on a high note with
a very well attended Parliamentary
Reception at which the MCIA and
Association of Chief Police Officers
(ACPO) launched a landmark policy
document, ‘Realising the Motorcycling
Opportunity: A motorcycle safety and
transport policy framework’. This sets
out a clear safety agenda, based on the
fact that more motorcycles on the road
will benefit all road users. Increasing
motorcycle use is clearly a developing
trend, fuelled by the climb out of
recession and the ever-increasing
problems of congestion.
Spreading the word about
motorcycling
CEO Steve Kenward took the
MCIA’s proposed Motorcycle
Safety and Transport Policy safety
strategy to the National Motorcycle
Safety Conference, organised by
the Association of Industrial Road
Safety Officers (AIRSO).
November
A month of good statistics
Motorcycle Live attendance was up
10 per cent, and this year’s MCIA
membership survey found that
100 per cent of members would
recommend the MCIA.
27
Company profile Petrol Scooter
Heavyweight in
lightweight ATVs
For several years, the small-capacity ATV market suffered severe reputation damage caused by
poor-quality, low-cost imports. But one company – Petrol Scooter – stood strong against the
negative impact of rogue traders by refusing to compromise on integrity and quality
W
est Midlands-based Petrol
Scooter is one of a few
companies continuing
to trade in junior and light-utility
ATVs in the UK, principally with the
Chinese-made Kazuma brand. The
family-run importer/retailer provides
machine and parts supply and offers
technical support.
Trader spoke to the company’s
David Smith and discovered that
Petrol Scooter is also often the first
port of call for dealers who are
desperately searching for obsolete
Chinese spare parts.
28
Motorcycle Trader: Tell us
a little about the history of
Petrol Scooter.
David Smith: Petrol Scooter was
started in 2002 as a small family-run
business based in the West Midlands.
Originally, the company specialised in
selling board-style petrol scooters and
associated parts.
At that time, we had a small
web presence, with most sales being
generated on eBay. The company then
started importing the Kazuma brand
of ATVs, with which we had great
success, particularly in the junior and
light-utility markets. We expanded to
stock an extensive range of Chinese
and Taiwanese spare parts for ATVs,
road-legal scooters and mini-bike
sports.
MCT: Where is the business
located and what is the size
of the operation?
DS: We are currently located in
Coventry and employ 20 staff,
including several apprentices. We
have a trade counter on site, but
the majority of our trade conducted
by mail-order, and on average we
Company profile Petrol Scooter
despatch approximately 10,000 items
per month.
The Petrol Scooter HQ is situated on Carter Road in Coventry
MCT: Which brands do you
currently import/distribute?
DS: Kazuma ATVs are the main
brand that we import and distribute to
trade. Our retail-facing operation also
stocks Wulfsport helmets and clothing,
Stomp pit bikes, some own-brand
electric scooters and a wide variety of
different branded parts, but all with
a focus on Chinese and Taiwanese
generic parts.
MCT: Which sectors of the
market do you target?
DS: The Kazuma quad range is sold
both direct to retail and also via our
trade partners. They are generally best
suited to consumers looking for a
reasonable balance of quality and cost.
They are very popular for junior riders
and businesses where a light-utility
vehicle will prove more useful than
heavyweight agricultural machinery,
such as equestrian centres.
Our spare parts business is focused
mostly at retail customers who are
seeking reasonably priced parts for
their Chinese-manufactured scooters
and other machinery. However, we
are also often a first port of call for
motorcycle shops and mechanics who
are faced with an unknown or generic
Chinese bike that has been brought to
them for repair.
MCT: What initially attracted
you to these particular
brands?
DS: We believe that the brands
we stock offer great value without
sacrificing the consistency and parts
back-up that are often lacking with
other Chinese imports. For example,
we are still able to support Kazuma
bikes that we sold almost 10 years ago
with parts and mechanical advice.
MCT: What are the brand’s
and the company’s unique
selling points?
DS: We have a very strong
customer service ethos and focus on
convenience. We strive to change the
usual perception of low-cost Chinese
goods by providing a strong technical
team offering assistance by phone and
email.
MCT: Why might a dealer be
tempted to make contact
with Petrol Scooter and buy
its products?
DS: The Kazuma brand has a long
track record of popularity, quality and
parts back-up. We offer a 12-month
parts warranty to dealers and are
always on hand to assist with technical
advice. The price point is right for the
junior and light-utility markets.
MCT: Are dealer margins
attractive?
DS: Yes, we try to maintain healthy
MCT: Does supply always
meet demand?
DS: Yes, almost always; we work
closely with traders to try and
determine demand ahead of the
Christmas peak. We usually maintain
a good stock on key lines, although
popular models can sell out in the last
couple of weeks before Christmas.
MCT: How does the end-user
learn of your products? Do
you advertise to end-users
to drive traffic to trade
customers?
DS: We have a strong web presence on
our own website (www.petrolscooter.
co.uk), eBay and Amazon. Our website
points users toward the dealer locator,
and we regularly refer customers to
their local dealer.
Although we do sell direct, we
never undercut the retail price, as it is
important to ensure that dealers can
maintain a good margin.
margins across the range, while
keeping the retail prices attractive to
consumers.
MCT: How do you use
electronic marketing and
social media?
DS: We use Google AdWords to drive
MCT: Is there a minimum
stocking requirement?
DS: We don’t offer credit, so most
traffic to the site and have a social
media presence on Facebook and
Twitter. However, we recognise that
there is a lot more work to do in this
area for 2015..
traders tend to buy between three and
10 units at a time.
MCT: What are the delivery
terms?
DS: We charge £45 excluding VAT
per pallet to most UK destinations.
Each pallet will accommodate two
to four machines, depending on the
model.
To speak to the Petrol Scooter
sales team, call 02476
455893 or email
sales@petrolscooter.co.uk.
Visit the website at:
www.petrolscooter.co.uk.
29
You are working.
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And you need to know today.
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moving fast. In 2014 you
simply can’t afford to make
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If you aren’t already receiving the Trader
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news@motorcycletrader.net
Column Next Generation
Next Generation
Could Be Tweaked
Mark Williams spent Christmas mulling over a report on Compulsory Basic Training, and he
reckons that a few new year’s resolutions are in order for the 25-year-old course
T
he ‘Learners’ and Trainers’
Perceptions of Motorcycle
Compulsory Basic Training’
is a bit of a mouthful as a report title.
Nonetheless, it’s a comprehensive,
64-page document, prepared for the
DoT and the DVSA by research body
SPA Future Thinking, offering useful
insights into how well we’re doing at
getting new bums on saddles.
SPA polled 865 learner bikers
who’d completed CBT in March 2014
and were assisted by the DVSA, which
sent a questionnaire to all recent test
candidates, from which 428 learners’
surveys were received. Of these, 358
came from males (84 per cent), 69
from females (16 per cent). Twelve per
cent were 16-18 years old, 13 per cent
were 19-23 and 74 per cent were aged
24 and over. These percentages broadly
reflect the overall profiles of CBT
candidates.
Gender trouble
The survey reminds us that “7,000 to
8,000 road collisions each year where
the police were in attendance involved
moped riders and motorcyclists aged
16-24”.
Fifty-eight per cent of such
collisions involved 16-19 year olds.
Moreover, 88 per cent of collisions
involved males.
While this gender distribution is
proportional to the profile of all CBT
learners, the data reveals that a higher
proportion of collisions involving
males were severe, with more resulting
in death or serious injury, than
collisions involving females (24 per
cent compared to 13 per cent).
Therefore, it’s evidently critical that
CBT must be of the highest possible
effectiveness. The survey’s remit was
to determine how good CBT was in
its current format, what trainers and
trainees felt about it, and how it might
be improved.
In-depth interviews with a small
sample of trainers found that 23
per cent felt that CBT is too basic,
while 17 per cent opined that it is
not long enough. Suggestions for
how CBT might be improved also
emerged, including recommendations
for “stronger theory element/theory
test” (21 per cent of respondents),
a “more practical element” (10 per
cent) and “flexibility adapted to the
individual” (10 per cent). The latter
was a common theme among trainers,
27 per cent of whom felt that “the
fixed syllabus was too prescriptive” and
that there is “no distinction between
first-timer CBTs and renewals/levels of
experience” (25 per cent).
Some of the conclusions drawn
concerned multiple test-takers, the
incidence of male learners who behave
in a macho manner and/or think they
already know what biking is all about
and the quality of modular instruction.
For now, though, let’s look at the
findings to which the trade may be
able to react to make improvements.
Practical necessity
One especially interesting motivation
for getting a motorcycle licence, cited
by over half the sample, was to be
able to use a bike (which henceforth
includes mopeds, scooters and pukka
motorcycles) for commuting or riding
“It’s evidently critical that
CBT must be of the highest
possible effectiveness”
to school or college – just like in the
Fifties and Sixties! Dealers, take note;
it may be worth upping the ante for
small-capacity sales. Indeed, pile-’emhigh-sell-‘em-cheap might prove more
lucrative than the bigger margins
gleaned from selling just a few pricey
hyper-bikes to the well-heeled.
While 48 per cent of CBTtakers learnt about the course from
a friend or relative, only seven per
cent received this information from
a bike dealer – surely a missed
opportunity. The survey also found a
wide disparity between charges, with
36 per cent of companies charging
£120 or more, and 29 per cent less
than £100. These charges do not
always reflect the duration of the
course or any guarantee of success.
Clearly, dealers could have influence
here recommending the local courses
that offer the best value for money.
(Nevertheless, 54 per cent of riders
thought that their course represented
good value for money, which dropped
slightly to 49 per cent for 16-18-yearolds.)
To conclude, the SPA survey makes
stimulating reading for legislators
and dealers, who between them could
positively improve the training offered
to wannabe bikers. Request your copy
by emailing: drivingstandardsagency@
service.govdelivery.com.
31
Feature 2015 Motorcycle Trader Awards
AWARDS 2015
As the new year gets under way and we all look forward to a continuation of the market’s
recovery, underpinned by the improved year-to-date registration statistics, it’s time for the best
trade and industry manufacturers, suppliers, products and services to take a bow in the
2015 Motorcycle Trader Awards
Motorcycle Trader Parts Supplier of the Year – WMD
WMD goes from strength to strength, offering an ever-growing catalogue of
parts and accessories to dealers nationwide with a first-class, fast delivery service.
www.wmd-online.com
Motorcycle Trader Marketing Campaign of the Year Bike Tyrestore
Never one to shy away from a challenge, BTS has successfully diversified with its
exclusive European-manufactured motorcycle, scooter and cycle tyre brands. The
company has made best use of modest marketing budgets to reach both trade
and consumers with targeted marketing such as its weekly trade newsletter, and
newly-built Rubena web site.
www.worldofbiketyres.com
www.rubenacycle.co.uk
Motorcycle Trader Lightweight Manufacturer of
the Year - AJS
A classic name on a range of quality lightweight motorcycles and scooters all
backed by an enthusiastic team offering an excellent dealer support service.
www.ajsmotorcycles.co.uk
32
Motorcycle Trader Distributor of the Year Oxford Products
The biggest and the best by trying harder. And then trying harder again. Top
products. Top marketing. Top service. Simple really.
www.oxprod.com
Motorcycle Trader Trade Personality of the Year Henry Maplethorpe. WK Bikes
The WK brand has quickly won the approval of dealers and customers alike. A
quality range at competitive prices is only half the story; the other half is sales
and marketing manager Henry Maplethorpe. He works hard at keeping WK
dealers, retail customers and the media happy and he does it all with a smile.
www.wkbikes.com
www.quadzillaquads.com
Motorcycle Trader Accessory Manufacturer
of the Year - R&G
Expanding beyond its original crash protection products, R&G continues to
develop into new areas with innovative, quality accessory designs.
www.rg-racing.com
Motorcycle Trader Consumables Supplier
of the Year - Rock Oil
A vast range of lubricant and associated bike care and maintenance products.
Excellent packaging, POS material, pricing and nationwide distribution.
www.rockoil.co.uk
Motorcycle Trader Off-Road Trade Supplier
of the Year - Off-Road Only
All your off-road specialist parts and accessories under one roof.
www.oro2u.com
33
Motorcycle Trader Performance
Parts Supplier of the Year - VE (UK)
Tuning parts for scooters and lightweight motorcycles? VE is your first stop.
www.ve-trade.com
Motorcycle Trader Insurance Provider
of the Year - Bikesure
An insurance company that is ‘in it for the long haul’, with a long-standing
dealer referral promotion. It offers specialist schemes for convicted riders,
custom and classic bikes, trikes, quads, electric machines and multi-bike policies
to support its regular motorcycle, moped and scooter policies.
www.bikesure.co.uk
Motorcycle Trader Custom Aftermarket Distributor
of the Year - MAG Europe
The custom market is booming. MAG Europe has the experience and the
products to help you profit from it.
www.mageurope.eu
Motorcycle Trader Workshop Equipment Supplier
of the Year - RS Equipment
From design to post-installation support. RS provides equipment,
advice and backup for workshop installations big and small.
www.rsworkshopequipment.co.uk
Motorcycle Trader Innovation Award of the Year TEXA Smart Glasses
The second award to date for the innovative ‘reality’ glasses. Texa’s smart glasses
allow technicians to view all the information needed for repairs projected in
front of their eyes whilst working on a macine.
www.texa.co.uk
34
Business
Business
Journal
Journal
WARRANTIES:
GUARANTEED TO CONFUSE!
Warranties come in many different forms. They often perplex dealers and frustrate customers.
Joel Combes guides you through the different types, your legal obligations and the devilish small-print
W
hen an insurance warranty
claim takes too long
to resolve or is turned
down, the customer is liable to get
very irritated. In 2006, Auto Trader
conducted a survey among more
than 1,200 motorists across the UK.
Almost 45 per cent of respondents said
warranties are not worth the paper
they are written on. Over 30 per cent
claimed they had not been dealt with
satisfactorily and over 40 per cent said
that their claims had been invalidated
by small-print details. Many warranties
do not live up to their promises, and
unfortunately when your customer
becomes dissatisfied with their
warranty, it reflects badly on you.
As a motorcycle retailer, you have
Sale of Goods duties. Many warranties
(which should enhance basic Sale of
Goods rights) provide fewer customer
rights than those automatically granted
when a bike is sold. A customer’s
legal rights cannot be restricted by a
warranty; he or she is always able to
claim for compensation arising from
the breakdown of a component that
has failed.
Around 90 per cent of customers
who take up a six-month warranty
will not make any claims; they will
be pleased with their purchase and
happy with the warranty. However, the
remaining 10 per cent or so will have
an issue and try to make a claim under
the warranty. If a claim is handled
incorrectly, an issue can quickly
develop into a complaint.
What’s ‘reasonable’?
Of course, not every claim will be
valid; some customer demands are
unreasonable. The warranty should
offer an alternative solution and help
your customer understand what is
legally (and practically) reasonable.
Unfortunately, making a claim under
a warranty can be frustrating for a
customer. With so many exclusions,
terms and conditions, the customer
has little choice but to contact you, the
supplying dealer.
Dealers should regard warranties as
a defence mechanism, not something
to safeguard consumer rights
protection. The customer’s rights are
assured under the Sales of Goods Act;
the warranty simply provides a set of
instructions on how to make a claim if
there is a problem.
The Sale of Goods Act covers
new and used motorcycles/scooters,
and stipulates several conditions that
all machines sold by a trader to a
consumer must meet. These include
the requirements that the motorcycle
must be:
1. As described. This refers to
any advert, paperwork, signage or
verbal description made by you. 2.
Of satisfactory quality. This covers
minor and cosmetic defects as well as
substantial problems. It also means
that products must last a reasonable
time. But it doesn't give your customer
any rights if a fault was obvious or
pointed out to them at point of sale.
3. Fit for purpose. This covers
not only the obvious purpose of
a bike but also any purpose your
customer queried and has been given
assurances about. If you sell a machine
that doesn't conform to the above
conditions, you are legally obliged to
resolve the problem if the customer
“Customers can make a
claim for compensation up to
six years after purchase”
seeks redress. The Sale of Goods Act
states that if a customer wants to
reject a faulty bike, they have to do so
within a "reasonable time". The legal
definition of "reasonable" varies from
case to case and could be just a few
weeks from the date of purchase.
If a customer rejects a faulty bike
within this "reasonable" period, they
are entitled to ask for their money
back and, in some cases, compensation
to cover costs. However, the right
to reject goods and get a full refund
usually only lasts for a short period, as
agreed at the time of purchase. This
doesn't mean that the customer has
no legal redress, just that they are not
entitled to a full refund.
Time limit for claims
Customers can make a claim for
compensation at any time until six
years after purchase (in Scotland, five
years from discovery of the problem).
This is the legal limit on court claims
for breach of contract. Don’t panic,
though; a claim must always be
supported by persuasive evidence.
Any repair or replacement you
arrange must not cause your customer
unreasonable inconvenience. You
may have to pay for other costs
such as transportation. However,
if a replacement is impossible and
the machine cannot be repaired
economically, or vice versa, then you
35
Business Journal
can offer a full or partial refund.
Under the amendments to Sale of
Goods Act (EC Directive 1999/44/
EC), if you want to dispute a claim
by a customer within six months of
purchase, it is up to you to prove that
the fault was not present at the time
of sale. However, after six months
have passed, it's up to your customer
to prove the bike was faulty when
sold. Needless to say, the evidence
would have to be strong to lead to a
conclusion after such a length of time.
A customer has no rights in
respect of defects that were brought
to their attention before the sale, nor
for defects that should have been
readily noticeable. A customer cannot
claim for damage they may cause
to themselves, or if they themselves
damage the bike, or they simply
change their mind about wanting the
machine. Neither can a customer claim
for faults that appear as a result of fair
wear and tear, nor can they claim for
“inaccurate description” if they were
aware of it before the sale was agreed.
In addition to having legal rights,
a customer may be offered a warranty
by a dealer on a voluntary basis. It is
up to the dealer offering the warranty
to decide on the duration. Many
used bikes are sold with a one-year or
three-month warranty. Selling a used
bike without a warranty is also entirely
legal. Although warranties do not have
to be offered, dealers should provide a
written guarantee, claims procedure or
simple terms and conditions. This can
help manage difficult customers and
prevent unsubstantiated claims.
A new MOT will prove the bike
was roadworthy and a documented
PDI/service will add weight in your
favour in the event of a claim.
Under the amendments to the Sales
of Goods Act (EC Directive 1999/44/
EC), warranties given free of charge
must be legally binding on the person
offering the warranty, written in
English and in plain intelligible words
36
"When selling used bikes
with a six-month warranty,
approximately 90 per cent of
your customers will not make
any claims"
and available for viewing by consumers
before purchase. They must also state
that they do not affect the consumer’s
legal rights, and state its territorial
limits. A dealer’s own warranty must
comply with this.
Insurance backing
With so many warranty companies
offering various warranties, it can get
very confusing and extremely difficult
to know which one to choose. Start
by checking the level of cover. If
you are looking at insurance-backed
warranties, make sure the cover is
comprehensive, i.e. all mechanical and
all electrical components are covered.
A poor level of cover could result in
you having to contribute towards a
claim.
However, if you are considering a
dealer-backed warranty, you should
choose one with listed components, as
this will help manage difficult claims.
You should always take legal advice
on your customers' legal rights before
refusing a claim.
Next, read the terms and
conditions because you need to
make sure that the warranty terms
and conditions are not unfair. The
Unfair Terms in Consumer Contracts
Regulations 1999 protect consumers
against unfair standard terms in
contracts and The Office of Fair
Trading, together with certain other
bodies, can take legal action to prevent
the use of such terms. Watch out for
servicing loopholes, i.e. that the bike
must be serviced six months or every
6,000 miles after the date of purchase
and then in accordance with the
manufacturers recommendation.
If you are looking at insurancebacked warranties, you need to check
that there are no restrictions on labour
rates. Make sure that diagnostics,
recovery and bike hire are included,
else you could end up paying for them
yourself. Make sure you understand
the exclusions because although the
level of cover in some warranties
may look comprehensive. This can
soon change when you look at the
exclusions. If wear and tear is excluded,
you can almost guarantee that most
claims for second-hand bikes will be
turned down. If consequential damage
is excluded, you can be sure you will
be contributing something towards
the claim.
A list of typical exclusions might
contain general maintenance and
Business Journal
components failing due to wear and
tear; consequential damage or damage
to parts covered caused by parts
not covered; faults that were on the
machine at time of purchase; timing
belts if there’s no service history and
they’re not covered for damage caused
by the failure of a worn-out timing
belt; over-heating damage, cracked
blocks, cracked cylinder heads, burnt
valves, oil and fluid leaks; and recovery
and bike hire. While excluded from
most insurance-backed warranties,
these issues may be covered by your
customers' legal rights.
Lastly, research the warranty
provider. Find one that understands
your liabilities and can give sound
advice in awkward situations. Your
warranty will be only as good as your
warranty provider. Check that the
warranty provider and their warranty
comply with the EC Directive and
Financial Conduction Authority
(FCA) regulations. Make sure they
have a 24/seven claims helpline and
administration service or you could
find yourself administering your own
warranties while paying someone else
to do it. Check your warranty provider
has access to technical advice and a
good relationship with a reputable
network of service and repair garages.
Other types of warranty
Warranties, broadly speaking,
can be divided into three types:
manufacturers, insurance-backed and
dealer-backed. With a manufacturer’s
guarantee, the manufacturer promises
that if anything goes wrong with
the product due to faulty design or
manufacture, or the item otherwise
does not live up to its expected
performance, it (the manufacturer) will
replace the product or make it perform
as intended. The manufacturer’s
guarantee is usually the best type of
warranty, but it is offered only from
new and may cover the bike for a
limited period only, sometimes on a
declining scale.
Insurance-backed warranties
are underwritten by an insurance
company and are an agreement that
the insurance company will indemnify
the policyholder against loss caused by
a covered peril. This type of warranty
offers peace of mind, with the backing
of an insurance company, that a
customer can seek help from the FCA
and Financial Ombudsman if they feel
they have been unfairly treated; and
if you are FCA-approved you can sell
other insurance products.
"Warranties given free
of charge must be legally
binding"
On the flipside, you will need
to be FCA-approved or become
an appointed representative of an
insurance provider, with the associated
training, record keeping and general
bureaucracy.
The cost of insurance-backed
warranties is usually significantly
higher than that of dealer-backed
warranties, as there is an insurance cost
and middlemen costs too. Also, many
insurance warranties have exclusions
that you would be legally obliged to
honour under your customers' legal
rights.
Dealer-backed warranties come in
four flavours. An obligor warranty/
guarantee is a contractual warranty
between you and your customers
which a warranty provider administers
on your behalf. Financial protection
is provided through an insurance
policy or service contract to cover any
losses you may suffer due to bikes
failing while under the control of your
customers. This type of warranty offers
the backing of an insurance company
and doesn’t require FCA registration.
However, this type may be costly and
may have exclusions which you would
have to honour.
A self-funded warranty is a
contractual warranty between you
and your customers which a warranty
provider will administer on your
behalf. Your warranty provider
will charge you as each warranty is
registered, holding your money to
cover any claims made under the
warranty.
At the end of each year, you will
receive back any unclaimed money,
less an administration charge. The
advantage is that you do not have
the extra expense of the insurance
company/policy, nor do you have to
register with the FCA. The downside
is that your money is held by a third
party and you administer the warranty.
An in-house warranty saves on
the extra expense of the insurance
company/policy or warranty
administrator and requires no
registration with the FCA. However,
it is your responsibility to make
sure your warranty complies with
necessary legal requirements and FCA
regulations and you administer all your
claims
Lastly, a verbal warranty is a
gentlemen's agreement between
you and your customer. It costs
nothing and also doesn’t require FCA
registration, but it is illegal (under the
amendments to the Sales of Goods
Act) and therefore not recommended.
Whichever type of warranty
you choose to provide, remember
that none is perfect, and the most
important recommendation is to
follow the law and the spirit of the
warranty process.
Joel Combes is sales and marketing
director at Lawgistics, a specialist law
firm serving the motor trade. jcombes@
lawgistics.co.uk.
37
Column Sticky’s Scooter Scene
Sticky’s Scooter Scene
The best brands are built, not bought
As Lambretta is reduced to a T-shirt motif and Foggy becomes “that bloke off I’m a Celebrity”,
Sticky yearns for more meaningful forms of bike-related fame
I
’ve covered the saga surrounding
ownership of the Lambretta name
in these pages before, so I won’t
repeat myself. Suffice to say, previous
attempts at reviving the legendary
scooter brand have failed, primarily
because there were so many competing
parties trying to rinse every cent out
of the name. What does it mean when
repute is so easily bought?
Modern society has sunk to a
level where hard-fought, worthwhile
achievements count little towards
success. Carl Fogarty, presenting a
trophy at the recent British Comedy
Awards, made a valid point: winning
three WSB titles earned him no
invitations to present such awards, but
suddenly, having eaten camel cock on
I’m a Celebrity Get Me Out of Here,
he is a household name. The years of
sporting effort, injuries and sacrifice
seem like a waste of time. Depressing.
More than ever before, business
success is all about fame, image and
merchandising rather than substance.
Many more people wear T-shirts than
ride scooters, and the profit line in a
branded T-shirt is far higher – so why
bother making scooters at all?
Old-new hybrids
The answer is that there remains a
healthy demand for classically-styled
scooters with modern technology.
This market is currently being satisfied
by Vespa, LML, Peugeot and WK
Bikes in the UK, and many more
players worldwide. The fact is that
some customers are willing to sacrifice
practicality to evoke a historic style.
38
The success of vehicles like the ‘new’
Beetle, Mini and Fiat 500 further
prove that point.
A fresh competitor has recently
entered retro-modern scooter
market: UK brand Scomadi. This
firm has recently distributed its first
50cc models to dealers. Its scooters
are unapologetically based on the
styling of the 1969 Bertone-designed
Lambretta Grand Prix, but sport
modern engine and suspension
wrapped in painted ABS bodywork.
Over the course of a decade, Frank
Sanderson of Scooter Innovation
and Paul Melici of PM Tuning have
dragged their labour-of-love project
from a cottage industry, making
limited-edition carbon-fibre specials,
into a full production-line scooter.
Key to the ambitious elevation of
their target was Dutchman Robert
Olsthoorn of AGM Scooters. He
helped to set up the production deal
with Hanway in China and is now
busy establishing Scomadi’s European
dealer network.
Sanderson and Melici are
personally handling UK distribution.
They have established a network of 14
dealers which they plan to expand to
40 by the end of 2015. The £1,895
TL50 model is due to be followed
up by a springtime launch for an aircooled 125 priced at £2,495. However,
the model that really has scooterists
excited is the 300cc version, which is
purportedly powered by an Italianmade, fuel-injected engine. No prizes
for guessing who is supplying that.
While designing and setting up
the production of complete 125cc
and 50cc models in China has not
been easy, it was simple compared to
the complexity of getting European
engines into a scooter chassis built
in China. One of the main hurdles
was sheer cost, so Scomadi began a
crowd-funding campaign on Indiegogo
aimed at raising £200,000 by selling
everything from T-shirts and key-rings,
through to taking deposits on the first
100 of the 300cc model.
The crowd-funding campaign
received a very mixed reception on
social media. Certainly, there were
some who thought that raising money
this way smacked of ‘dodgy’ financing.
However, the campaign closed having
met 27 per cent of the target amount.
The pledges secured the production
of the first 100 of the 300cc models,
which will be assembled in the UK.
They also proved that, despite Scomadi
being a relatively unknown brand,
there are people willing to support it.
Interestingly, Sanderson and Melici
were once approached about licensing
the Lambretta name for their scooters,
but declined. I think that was a good
move. In my eyes, Scomadi are to
Innocenti’s original scooter what
Westfield and Caterham are to the
original Lotus 7.
Scomadi’s scooters look like
Lambrettas but aren’t. It is better
that Scomadi grows in its own right
rather than trading on the historic
achievements of an ancient brand.
In this era of vacuous fame, that
might be the harder path – but is also
undoubtedly the right one.
Column End User
Mark Williams
Old bikes, new tricks
As he considers resuming a long-planned custom project, Williams hits upon the realisation that
there’s good money to be made from used bike bits
A
s I’ve mentioned in these
pages before, I was planning
to pander to current fashion
and build myself a street-tracker. My
main problem was that I couldn’t find
a suitable, affordable donor bike. Truth
be told, if I’d been able to locate and
personally import a Honda VT500
Ascot from the USA – they were never
a UK model, sadly – then I’d have
done so and saved myself the bother of
the build.
The Ascot, an unashamed Harley
XR750 lookalike, is pretty much my
inspiration for my project. But the
import business is, I discovered, best
left to the professionals. The handful
of yank dealers and private vendors I
found that had an Ascot for sale were
extremely suspicious of some dodgy
old Limey trying to do a deal that
made sense… at least to a dodgy old
Limey.
So it’s back to square-one, and thus
I managed to find and successfully
‘win’ a Honda CB400N – the
laughably misnamed Superdream – on
fleaBay. It’s a suitably shabby but a
sound starter and runner, and it’s also
all of apiece (apart from dodgy wiring
and a hand-painted frame). It will thus
make a suitable donor for my streettracker ambitions. I’ve invested much
research and fantasising in determining
the build process and parts sourcing,
but the whole experience has reminded
me what a fantastic commercial
advantage the trade in used bikes
enjoys compared to the used car
market.
As it happens, to raise finance –
and indeed liberate workshop space
– for the street-tracker enterprise, I
had to sell one of my crap old cars,
specifically a 1997 Renault Twingo,
one of those cheeky little frogeyed hatchbacks so ubiquitous on
the Continent but never imported
here. Based on Clio mechanicals,
they’re huge fun to drive and
50mpg-economical, but the going
rate for my 1968 model – partly
of course because, being left-handdrive, they’re an acquired taste – is
£600-700. In the end, I had to let
it go for £550, which is just £20
more than I paid for the CB400N.
Nice little value-holder
Think about that for a moment. The
Honda is 16 years older than the
Renault, its electrics a spider’s web of
brittle corrosion, the paintwork dented
and scratched, the forks seals leaky
and the ‘zorst system rusty. None of
which matters because of my plans to
transform the bike. But the Twingo,
with its full-length sunroof, electric
everything and near-perfect bodywork
will give a caring owner years of service
with little expenditure, and yet in, say,
five years’ time, it will be worth maybe
£200-300. Meanwhile, the unmodified
Honda would still be worth over £500,
and probably more if some chancers
start calling it a ‘classic’ and the likes
of David Silver remain able to support
it with spare parts (as they probably,
inevitably will).
So as long as the bike trade can
leverage the differential between the
value of old bikes versus old cars, it
should damn well survive and prosper.
And yet one wonders what’ll happen
“As long as the bike trade can
leverage the differential … it
should damn well survive and
prosper”
with hugely complex and expensive
short-run hyper-bikes like Kawasaki’s
new H2R or Yamaha’s YZF-R1. Will
they be still running around on our
roads in 30 years’ time? Actually, they
might… if a cunning old friend of
mine has his way… He’s just put down
deposits for not one, but two H2Rs.
Not that he plans to salt them away in
the hope that they actually rise in value
over the decades.
“Someone out there will want a
brand new complete engine, engine
management system and loom, for
a special,” he wryly notes. “That’ll
be £15k. Then there’ll be plenty of
people wanting the brakes, suspension,
wheels and suchlike to upgrade their
own tweaked Kawasakis. And finally,
someone will stack one within a week,
because somebody always does, so
that’s the bodywork taken care of. And
that leaves a frame and V5.
“If I play my cards right, I think
I could clear £10-12k profit in a few
weeks. Depends on how Kawasaki
prices its parts, but for an absolutely
top-line, limited numbers, hand-built
thing like this, parts won’t be cheap.”
Indeed they won’t, and that’s
another reason why being an
independent bike trader is, these days,
perhaps the best automotive business
to be in.
39
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41
Column KerrChing
Kerr on China
Enticing the dragon
European companies outsourcing production to China is old news. But now many are also
making attempts to market their products to the Chinese. Sean Kerr explains
Q
uite a lot has been written
recently about the arrival
of foreign advisors in the
Chinese motorcycle industry. Well,
now there’s a new phenomenon:
foreign motorcycle technology
companies actively marketing their
products to the Chinese market.
This was obvious at the recent
China International Motorcycle
Trade Exhibition (CIMAmotor)
42
which featured representation from
Continental, JJuan (brake systems),
Holland mechanics (spoke wheel
machinery), Shad (motorcycle storage
boxes) and Ixil (silencers).
Continental featured with a huge
expo stand; I spoke to one of its
employees who commented, “We’re
really not here expecting a huge influx
of business for Continental. Our
products are mainly too expensive
for the Chinese market. It’s really
just a case of us having to be seen to
be represented at these exhibitions,
and just hope that in the future the
motorcycle industry might change to
suit our products.
“The Chinese industry is changing;
it’s almost unrecognizable from what
it was like five years ago in terms of
technology, style and quality upgrades
but it has a way to go before it uses
Column KerrChing
“We have to have a presence at CIMAmotor; the Chinese market has changed beyond
recognition over the past five years” — Continental spokesperson
Continental products in a big way. As I
say, we are just here to have a presence
in China.”
Taste for the traditional
Holland Mechanics is a Dutchowned company headquartered in
Amsterdam. It specialises in the
precision machines to make spoke
wheels. CEO Wouter van Doornik
reported “Certain Chinese motorcycle
factories are interested in our
product, mainly the more progressive
companies that are looking for the
European market. The vogue in
Europe has once again gone to spoke
wheels – a symptom of the retro bike
fashion – and for companies chasing
that market, we have the ideal product.
CIMAmotor has been great for us. It’s
our first time here, and there has been
big interest.”
Inaki Leopold from JJuan Brake
Systems was similarly positive about
CIMAmotor: “We exhibit every year at
CIMAmotor. We were the first foreign
motorcycle technology company to do
so, and it’s given us a huge advantage
in the market. Five years ago, Chinese
companies just looked at us like we
were a producer of ‘luxury’ products
but now it’s different. We have become
an essential part of the Chinese
motorcycle manufacturing industry’s
infrastructure.
“We collaborate with all the top
companies and are now looking to
expand our influence to the many
middle-sized motorcycle manufacturers
that now need to upgrade their brake
systems in line with international
expectations. It is in large part due to
our persistent marketing campaigns
like this one that we have established
ourselves as the number-one
international brake system company
in China.”
Ixil silencers have something
in common with JJuan and Shad,
in that they all belong to the huge
motorcycle industry cluster in
Barcelona, Catalonia. General manager
Enric Llevadot Porta commented,
“Although upgrades in exhausts are
not yet a factor in the same way as
they are for brakes and EFI – with
regard to the changing world laws
and the export manufacturers need
to meet those laws – we are finding
that there is a fast-growing interest in
our products from the bigger Chinese
motorcycle manufacturers which
have the ambition to compete on
motorcycle markets that demand more
quality. We are looking to become
the top international brand in China,
and everything is going very much to
plan.”
Pau Xicola Serrano, general
manager of motorcycle storage box
manufacturer Shad, commented:
“The Chinese are now getting into
motorcycle touring in a big way. Also,
their commuter bikes are of a higher
quality than in the past, so they are
requiring boxes of the best quality.
“Of course, there are many
motorcycle storage box producers
in China but Shad has become a
market-leader, as Chinese riders are
changing their view on consumption
and are now choosing to buy goods
of a greater quality rather than the
cheap but practical stuff of the past.
In many cases, Chinese consumers are
now asking for Shad by name, and
we have been getting many inquiries
from motorcycle accessory distributors
throughout China.”
Touring market
China’s new-found interest in
motorcycle touring was evident from
the buzz around another expo stand.
For the first time, the exhibition had a
separate section for international tour
companies looking to promote their
motorcycle package holidays to the
huge and growing Chinese motorcycle
tourism enthusiasts.
One exhibitor, Route 66
International, a Norwegian tour
operator, organises motorcycle tours
on America’s famous route 66. CEO
Arve Stallvik commented: “This was
our first time publicising our tours in
China, and we were amazed by the
interest. People were actually offering
to pay us in cash for the tour, there
and then. We had heard that there
was a growing interest in motorcycle
tourism in China but we could never
have guessed the amount of attention
our product would receive.”
All of the international companies
represented at CIMAmotor have
production plants established
in China. Despite having had a
manufacturing presence in China for
many years, only relatively recently
have these European manufacturers
started marketing Chinese-made
products to the Chinese industry.
Inaki Leopold commented: “It is a bit
ironic, I suppose, but for many years
the Chinese workers were making
these products, in China, for European
companies without the Chinese
industry needing to purchase the parts.
It’s all changed now, of course, but
although we manufacture in China, we
still maintain the levels of quality that
the world has become used to from a
European manufacturer.”
43
The Motorcycle Trader Directory is a dedicated source of reference,
catering for all aspects of the trade and industry and updated monthly
A–B
Adly Moto
Staffordshire
Tel: 01543 466789
AMCA Events
Staffordshire
Tel: 01543 466282
Autocom Products
Cambridge
Tel: 01480 399 499
100% Biker
Cheshire
Tel: 01244 881888
Adventure-Spec Ltd
West Yorkshire
01422 882997
Andover Norton International
Hampshire
Tel: 01264 359 565
Autoglym
Hertfordshire
Tel: 01462 677766
3E
N.Yorkshire
Tel: 01423 567 333
ADX Media
Manchester
Tel: 0845 0569754
AP Racing
Coventry
Tel: 024 7663 9595
Autoprotect MBI
Essex
Tel: 0871 384 1167
Airflow UK
Oxfordshire
Tel: 0845 4582611
Apico International /Vesty UK
Lancashire
Tel: 01282 473 190
AJS MOTORCYCLES
Avon Tyres
(Cooper Tire & Rubber)
Wiltshire
Tel: 01225 703101
Aprilia / Piaggio
Kent
Tel: 0208 2908800
A.K. International (I&E)
W.Midlands
Tel: 01384 480490
A16 Road n Race Supplies
Lincolnshire
Tel: 01507 480 455
Aaron Radiator Co
London
Tel: 0208 653 1144
Abba Motorcycle Equipment
Essex
Tel: 01245 322 331
Able Plastics
Essex
Tel: 01206 272004
Acerbis UK
Bedfordshire
Tel: 01582 491076
Acewell
Northumberland
Tel: 0191 640 8663
Active Tyres
Lancashire
Tel: 01204 391166
Activ8 Lubricants
Dumfrieshire
Tel: 01387 811007
Acumen
Hampshire
Tel: 01264 359922
Hampshire
Tel: 01264 352712
Website:
www.ajsmotorcycles.co.uk
Alan UK
Wiltshire
Tel: 01793 882431
Arctic Cat UK
Essex
Tel: 01702 603364
Allens Performance R&D
Nottinghamshire
Tel: 01949 836733
Almax Security Chains
Tyne & Wear
Tel: 0191 264 2773
Alpha.Dot Security
Bedfordshire
Tel: 020 7431 0738
Alpinestars S.P.A
Italy
Tel: 0039 0423 5286
AWS
Lancashire
Tel: 0161 475 1800
ARD Racing
Tyne-and-Wear
Tel: 0191 261 4579
AJP MOTOS
B&C Express
Lincolnshire
Tel: 01522 791369
Alexander Leisure UK
Cheshire
Tel: 01625 571111
All Bike Engineering
London
Tel: 020 8858 9052
Avon Motorcycles
Bristol
Tel: 0117 972 8769
Armitt Leisure Supplies
Cheshire
Tel: 07736 002 185
Web: www.ajpmotos.co.uk
Email: mct@ajpmotos.co.uk
Baby Biker
Warwickshire
Tel: 01926 889165
Baglux UK
See Trophy UK
Astro General Corporation
Cumbria
Tel: 01539 536655
Bandero Face Masks
Northants
Tel: 01707 336715
Atv City
See C-Dax Systems Eu
Bandit Mania
Lincolnshire
Tel: 01522 871600
ATVS Only
Bucks
Tel: 01280 848426
Audicator
W.Sussex
Tel: 01903 851905
Auto-Cycle Union (ACU)
Warwickshire
Tel: 01788 566400
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44
B
Bankstone
West Yorkshire
Tel: 0844 888 7610
Bertoni UK (formally Scooteria)
Dorset
Tel: 07764 474952
BIKE TYRESTORE
Banner Batteries
Staffordshire
Tel: 01889 571100
BG Motorsport
Northants
Tel: 01327 855200
Baotian UK
Kent
Tel: 01227 720 700
Bickers PLC
Suffolk
Tel: 08704 282272
BARRACUDA UK
BIKE ALERT PLC
Tyburn Trading Estate
Ashold Farm Road
Erdington
Birmingham
West Midlands, B24 9QG
Tel: 0800 281 413 Freephone
Fax: 0121 350 5792
E-Mail:
sales@biketyrestore.com
Website:
www.worldofbiketyres.com
Barrus E.P
Oxfordshire
Tel: 01869 363 644
Barton Mills
W.Sussex
Tel: 01293 417596
Battery Tender
Germany
Tel: 0049 6306 70170
Biker 247
Kent
Tel: 01959 564987
Bikers Wear
W.Midlands
Tel: 0121 326 6080
Bikers Discount Store
Hampshire
Tel: 01256 703593
Bikers-line.com
Middlesex
Tel: 0845 0523530
Biker Tidy
Tel: 01933 274 323
Bikesport News
Derbyshire
Tel: 07984 802793
Bike Jobs
Northamptonshire
Tel: 01780 768 581
BB Plastics
Tel: 01438 350001
BDK Race Engineering
Norfolk
Tel: 01508 481713
Bike Torque Racing
Somerset
Tel: 01373 464252
Bike Trader
Greater Manchester
Tel: 08444 708 129
BEK Wholesale
W.Sussex
Tel: 01903 212140
Bike Trac
Northants
Tel: 01327 855586
Bell Apparel
Staffordshire
Tel: 01922 416500
Bell Motorcycle Tyres
Mid Glamorgan
Tel: 01792 795144
Bell Racing / BG Racetech
Dorset
Tel: 01202 388035
Ben - Automotive Industry Charity
Berkshire
Tel: 01344 620191
Bennetts
Cambridgeshire
Tel: 0800 107 7990
Beowulf Performance Products
Yorkshire
Tel: 01422 377603
Bering UK
Northants
Tel: 01280 700804
Bike World
Essex
Tel: 01702 300011
BIKE IT
Hampshire
Tel: 023 8065 8700
Bauer Media
Peterborough
Tel: 01733 468000
East Winch Hall
East Winch
Kings Lynn
Norfolk
PE32 1NH
Tel: 0800 0892000
Fax: 08700 772938
bikesure@adrianflux.co.uk
Web: www.adrianflux.co.uk
Enter the “World Of Bike Tyres”
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Tel: 01322 526 236
Fax: 01322 528 487
E-mail: sales@bikealert.com
Web: www.bikealert.com
Essex
Tel: 01245 360560
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Bikers Paradise
W.Midlands
Tel: 02476 466296
Bikers Warehouse
Greater Manchester
Tel: 01204 862832
Bill Smith Motors
Cheshire
Tel: 01244 320699
Calling All Motorcycle Dealers! You
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Ever been at the point of closing a
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We also have specialist schemes
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Birchills Automotive
W.Midlands
Tel: 01922 628379
Birmingham Road Safety Unit
W.Midlands
Tel: 0121 303 7606
Bitco
Surrey
Tel: 01483 284181
Bits-A-Bikes
Derbyshire
Tel: 0115 9302203
BJP Insurance Brokers
Berkshire
Tel: 01189 792121
BKS (made to measure) Ltd
Exmouth
Tel: 01395 278861
Black Horse Motorcycle Finance
Wales
Tel: 02921 386 338
BLD
Hampshire
Tel: 0845 803 3388
Blueflame Performance
Lancashire
Tel: 01695 733100
BMG Scooters
London
Tel: 020 8878 8121
45
B–C
BMW Motorrad UK
Berkshire
Tel: 01344 426565
British Schoolboy M/C Association
Gloucestershire
Tel: 01453 766516
Bob Heath Visors
W.Midlands
Tel: 01922 614747
British Standards Institute
Hertfordshire
Tel: 01442 230442
Bob Wright Motorcycles
Somerset
Tel: 01934 413847
Brituro Silencers
W.Midlands
Tel: 0121 356 1110
Boblbee UK
W.Sussex
Tel: 01798 344888
Broomhill Composites
Essex
Tel: 01376 552 657
Bonhams
London
Tel: 08700 273 616 /
08700 273 643
BRP Recreational Products
Dorset
Tel: 00 800 25255050
C & C Supplies
Hampshire
Tel: 07802 831781
C Wylde and Son
W.Yorkshire
Tel: 0113 246 8888
C-Dax Systems
Norfolk
Tel: 01953 609999
Cadwell Park
Lincolnshire
Tel: 01507 343 248
CAMBRIAN TYRES
Boyer Bransden Electronics
Kent
Tel: 01622 730939
Bruntingthorpe Aerodrome &
Proving Ground
Leicestershire
Tel: 0116 2478030
Brackenbury PR
Northants
Tel: 07838 166213
BSA Co
Hampshire
Tel: 023 8036 6404
Bracken MW
London
Tel: 0207 232 1814
BSM Rider Training
Somerset
Tel: 01454 202262
BRADBURY BROS
Buffera
Hertfordshire
Tel: 01707 852244
W.Yorkshire
Tel: 01484 641073
Fax: 01484 460027
Email: info@bradburybros.co.uk
www.bradburybros.co.uk
Bulldog Security Products
Shropshire
Tel: 01952 728171
Brakefree
Nottinghamshire
Tel: 0870 242 7570
Bullet mc-online
London
Tel: 07956 954866
Bullet Polish
Worcs.
Tel: 01886821330
Branson GB
Somerset
Tel: 01278 420101
Bull-it Jeans
Hampshire
Tel: 01489 582707
Bridgestone UK
Warwickshire
Tel: 01926 488540
Bumpy
W.Yorkshire
Tel: 01924 470432
Britbits
Dorset
Tel: 01202 483675
British Automobile Racing Club
Hampshire
Tel: 01264 882200
British Dealer News
Devon
01237 422660
BWP Spark Plugs
Pembrokeshire
Tel: 01646 687987
Bykebitz
Hampshire
Tel: 01252 870900
British Motorcyclists Federation
Leicestershire
Tel: 0116 2795111
Cambridge (Auto Bulbs)
Cambridgeshire
Tel: 01954 231611
CAP
W.Yorkshire
Tel: 0870 122 2211
Capital Bank Motorcycles
Merseyside
Tel: 0845 300 0769
BR Special Tuning
Herefordshire
Tel: 01497 821 234
Bowbury Enginering
Derbyshire
Tel: 01332 298523
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Carbon Can Company
S.Yorkshire
Tel: 01302 339031
Carbontek Racing
Surrey
Tel: 0208 6600444
Carole Nash
Cheshire
Tel: 0161 9272424
Carrera Leathers
Hertfordshire
Tel: 01763 247365
Castle Combe
Wiltshire
Tel: 01249 782 417
Castrol UK
Wiltshire
Tel: 01793 452465
Catalyst Computer Systems
Leicestershire
Tel: 0116 230 1500
CCM Motorcycles
Lancashire
Tel: 01204 544910
CEL Trade
Leicester
Tel: 0116 2449846
Central International
Warwickshire
Tel: 01926 430562
Central Wheel Components
West Midlands
Tel: 01675 462264
Cetem Polishing Supplies
Lincolnshire
Tel: 01472 824520
CGH Imports
Staffordshire
Tel: 01283 500450
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C–D
Champion Equipment
Norfolk
Tel: 01953 888664
CONTINENTAL
TYRES
Chandler Direct
West Yorkshire
Tel: 0845 000 3035
Channel Rider Training
Kent
Tel: 01303 220800
Charnwood Classics Ltd
Leicestershire
Tel: 01509 508 905
Cheffins
Cambridgeshire
Tel: 01223 213777
CI Sport
Surrey
Tel: 01372 378000
CIA
Warwickshire
Tel: 0844 88 88 323
Cipher Graphics
Staffordshire
Tel: 01782 5255002
Cirrus (UK)
Norfolk
Tel: 01379 853129
Classic Motor Cycles
Hants
Tel: 01794 518 433
Classic Bike Shows
Lincolnshire
Tel: 01507 523 456
Clinton Enterprises
Leicestershire
Tel: 01455 292111
Close Motor Finance
S.Yorkshire
Tel: 01302 646 619
CMC Distribution
Dorset
Tel: 0870 4461644
CMF Engineering
Herefordshire
Tel: 01989 769191
CMS Wholesale
Devon
Tel: 01392 202670
Colin Appleyard Sport & Pleasure
West Yorkshire
Tel: 01535 606311
Competition Logistics
Derbyshire
Tel: 01332 695258
Compass Sales
Northants
Tel: 08446 860 486
Cambrian Tyres
North Parade
Aberystwyth
SY23 2JR
Brand Manager: Graham
Matcham (07772 911137)
graham@cambriantyres.co.uk
www.conti-bike.co.uk
Last year was a very strong year for
Continental, and 2014 will certainly
be no exception. As a recognised
and trusted brand, our continued
growth has often been in sharp
contrast to the overall trend in the
motorcycle sector.
With our innovative
technologies we continue to
produce tyres which not only
meet, but exceed the changing
expectations and demands of
today’s rider. This year will see the
launch of our new ContiRoadAttack
2 EVO; which will bring higher
mileage and even better wet grip
to the sports touring market. Our
revolutionary ContiMove365 allseason tyre has been designed to
allow scooter riders to use a single
tyre for all-year round performance.
Our development team have
worked hard to provide high end
products for growing UK markets,
such as the classic bike segment.
The ContiRoadAttack 2 and
ContiClassicAttack bring radial
tyre technology to the classic bike
market, and 2013 saw a number
of teams claim wins on Continental
Tyres including Phase One, who
took the European Classic Bike
Series title in 2013. As an extension
to the classic bike scene, we have
seen a growth in the bobber and
Café Racer segment, with tyres like
the ContiGo! and TKC 80 proving
very popular.
This year we will also see
the introduction of a number of
additional Harley-Davidson sizes
into the ContiMilestone range,
reflecting the increased sales of the
brand in recent years.
A wide range of point of sale
material is available from Cambrian
Tyres as the official UK importer.
The brand is fully supported by
a collaborative marketing effort
between Continental in Germany
and Cambrian Tyres; both online
and offline in order to maintain a
high level of exposure to end users.
What business wouldn’t benefit
from an instantly recognised, well
supported brand providing premium
quality products at great prices?
Get in touch with Cambrian Tyres
for more information today.
Core
Powys
Tel: 01686 412157
Cosworth Racing
Northants
Tel: 01604 598300
D3o Lab
E.Sussex
Tel: 01273 418600
County Battery Services
Notts
Tel: 01623 757377
Darley Moor MCRRC
Derbyshire
Tel: 01246 866537
CRD International.co.uk
Kent
Tel: 01233 666996
Datatag Id
Surrey
Tel: 01932 895304
Creative Products
Gloucestershire
Tel: 0770 392 4448
Datatool UK
Surrey
Tel: 0844 8717947
Croft Promosport
N.Yorkshire
Tel: 01325 721 815
Dave Cooper Trailers
Kent
Tel: 01732 820082
Crossbow Calendars
Surrey
Tel: 020 8669 6400
David Silver Spares
Suffolk
Tel: 01728 833020
Crowtree Leathers
Lincolnshire
Tel: 01507 602099
Davida UK
Merseyside
Tel: 0151 647 2419
Cruiser Ecosse
Scotland
Tel: 01334 652670
Dealerwebs
Derbyshire
Tel: 0845 257 8277
Cumbria M/C & Driver Training
Cumbria
Tel: 01900 604030
Dawson Harmsworth
S.Yorks
Tel: 0114 233 7460
Custom Cruisers
Derbyshire
Tel: 01773 835666
Deep Blue Systems
Surrey
Tel: 020 8541 4131
Custom Fasteners
Powys
Tel: 01686 629666
DB Covers
Staffordshire
Tel: 01782 335649
Custom Made Ear Protection
Dorset
Tel: 01305 264021
Delkevic
Staffordshire
Tel: 01782 338 736
Cylinder Head Shop
Co Wexford
Tel: 00353 539134090
Demon Tweeks
Wales
Tel: 01978 664 474
CZ CHAINS UK
Dennis Trollope Racing
Somerset
Tel: 01179 570821
Putoline Distribution Ltd
Blue Diamond House
Stirling Way
Market Deeping
Peterborough
PE6 8AS
Tel: 01778 349 333
Fax: 01778 348 080
E-mail: www.putoline.co.uk
Denso (Michael Brandon)
Borders
Tel: 01450 373333
Dep Sport
Kent
Tel: 01622 765353
Derbi UK
London
Tel: 0800 81829800
Devitt
Essex
Tel: 01708 385959
47
D–F
Devon Rim Company
Devon
Tel: 01769 574108
Duke Marketing
Isle of Man
Tel: 01624 640000
Eco-Machines
West Midlands
Tel: 0121 520 2333
Eskay
West Sussex
Tel: 07803 896090
Digital Speedos
W.Midlands
0121 745 9555
Dunlop Tyres
W.Midlands
Tel: 0121 306 6000
Ecolve
Greater London
Tel: 0208 815 9578
Eskee Z
Somerset
Tel: 08456 585 856
Digitek Moto Technics
Leeds
Tel: 0113 246 7230
Dura
Northants
Tel: 01280 706050
Eddy Electrick
London
Tel: 020 7401 3589
Euro-Classics
Northamptonshire
Tel: 01604 591222
Direct Battery Solutions
Leicestershire
Tel: 01858 433330
Durnbury Ltd
Essex
Tel: 01787 475351
EDZ
Cumbria
Tel: 01900 810260
Euromoto Direct
Hampshire
Tel: 0870 442 8399
Dirt Bike Rider
Lancashire
Tel: 01524 833111
Dynojet UK
Lancs
Tel: 01995 600500
eGrandprix
Tel: 0870 445 0111
Europa Motorsports Uk
County Antrim
Tel: 0870 243 8817
DL Motorsports
Notts
Tel: 0844 4125795
Dynostar
The Netherlands
Tel: 0031 165 521 336
DLK Imports
Tel: 01685 810005
Dyno Pro
Hampshire
Tel: 08000 4321 68
Ekselsior
Hampshire
Tel: 0238 0636296
Elcea UK
Herts
Tel: 01582 767007
Elecscoot
Co.Durham
Tel: 01207 502 599
DMS Technologies
Hampshire
Tel: 01794 525400
Dobbs Leathers
Northants
Tel: 01604 753712
E City Wheels
London
Tel: 0207 193 7970
Donington Park
Derbyshire
Tel: 01332 810 048
E-Motive Electric - see Koelliker
Bedfordshire
Tel: 01582 488 192
Electrex World
Oxon
Tel: 01491 682369
Electric Motorcycles
Bucks
Tel: 07808 118118
Double Red
Linconshire
Tel: 01522 693 278
E-Scoota
Tel: 0845 652 0757
Emblem Motorcycle Magazine
Leicestershire
Tel: 01509 508423
Doug Dearden Yamaha
Hampshire
Tel: 023 80891110
E.P. Barrus
Oxfordshire
Tel: 01869 326 400
English Abrasives & Chemicals
Staffordshire
Tel: 01785 251288
DP Brakes (PhilL Ayliff Products )
Warwickshire
Tel: 024 76 343741
Earl’s Performance Products
Northants
Tel: 01803 869850
ENI OIL UK
IMPORTERS
DPC Distribution
W.Yorkshire
Tel: 0870 1220214
Easy Rider (Europe)
Staffs
Tel: 01785 250353
Draper Tools
Hampshire
Tel: 023 8049 4333
Eazy Tracker
See Astro General Corporation
(AGC)
Dread
Buckinghamshire
Tel: 01908 221666
EBC Brakes
Northants
Tel: 01604 583344
Driving Standards Agency
Nottinghamshire
Tel: 0115 901 2500
Ebike Insurance
Somerset
Tel: 0870 753 1124
Ducati UK
Buckinghamshire
Tel: 0845 1222 996
Eccles Racing
Norfolk
Tel: 01842 755525
Duck Smart Cleaning Products
Benfleet, Essex
01268 750300
Eco Scooters
Warwickshire
Tel: 01455 292688
Moto World (UK)
Tel: 01992 464199
Enzo Industries
Essex
Tel: 07960 678786
European ATV Safety Institute
West Sussex
Tel: 01903 816286
Europium World
Greater Manchester
Tel: 0161 2573524/644
Eurotek Sport Motorcycles
N.Yorkshire
Tel: 01765 608209
Evans Waterless Coolants
Swansea
Tel: 01792 572299
Event Express
Worcestershire
Tel: 01905 732737
Every Accessory
W.Midlands
Tel: 0121 501 3321
Evolution Composites
Hampshire
Tel: 01590 622355
Evopos UK
Dorset
Tel: 0845 644 9424
Exactrep
Warwickshire
Tel: 024 76442054
Exitlight
Leicestershire
Tel: 0116 2700005
Epeds
Tel: 0845 388 9829
Experian
Nottinghamshire
Tel: 0870 4140310
Equinox
Lincolnshire
Tel: 01724 798024
Express Equipment
Cumbria
Tel: 01539 739733
Ermax UK
Essex
Tel 01245 361687
Express Insurance
W.Midlands
Tel: 0800 9801513
Escoota
Tel: 0845 652 0757
Express Keys
Kent
Tel: 01689 850008
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entry
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as £20.
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our our
sales
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entry
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as £20.
sales
team
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616040
48
F–G
Flair Newcastle
Tyne And Wear
Tel: 0191 2327474
Fuchs Lubricants (UK) PLC
Staffordshire
Tel: 08701 200400
Gerbing Heated Clothing
East Sussex
Tel: 01580 200 212
Flextion Technology
Worcester
Tel: 01905 641910
Fuel Exhausts
Cumbria
Tel: 01539 738 333
Get Bike
London
Tel: 0208 3263366
Fabs County Trailers
Essex
Tel: 07984 336756
Footman James & Co
West Midlands
Tel: 0121 561 4196
Fun Bike Imports
Wiltshire
Tel: 01225 790159
GETECH
FABULOUS BIKER
BOYS
FERIDAX (1957)
FunBikes Ltd
Leicester
Tel: 0844 873 0307
Extreme Publishing
London
Tel: 0208 8404760
Public Relations
Est. 1996
Witney Business & Innovation
Centre Windrush
Industrial Park
Burford Road
Witney Oxon
OX29 7DX
Tel: 01993 709486
Web: www.fab-biker.co.uk
Factory Agencies
South West
Tel: 0845 8340102
Falcon Insurance
W.Midlands
Tel: 0800 4402830
Falcon Shock Absorbers
Dorset
Tel: 01929 554545
Fast Bikes
Somerset
Tel: 01225 442244
Fastec-racing
Suffolk
Tel: 01683 660186
Faster By Design
Co Durham
Tel: 01388 773 322
Feridax.com … your one
destination Excellence is a core
belief of how we do business at
Feridax. Our complete sales and
business support service is backed
up by an internal sales team with
more than 50 years of industry
experience, unrivalled product
training, a customer service team
and our dedicated field sales team
to ensure that our world class
brands stay ahead of the game,
so you stay ahead of yours.From
prestige brands like Shoei, Spada,
Sidi and Caberg, to everyday
hard-parts like NGK, RK Chains,
EBC brakes and Yuasa batteries,
we ensure that we can cover all
your needs. So whether delivering
an industry beating pick rate,
maintaining a high stock availability
or next-day delivery, we can
guarantee that you’ll never be short
on our extensive product range or
after-sales support.
Forcefield Body Armour
Northants.
Tel: 01933 410818
Fastrack 4 Solutions
Northants
Tel: 01604 811965
Ferodo
Italy
Tel: 00 39 0174 560511
FGM Claymore
Warwickshire
Tel: 01789 490177
Forza Italia
Northamptonshire
Tel: 01327 858916
Fox Europe
Tel: 0191 4876100
Freeflow Power Sport
Glasgow
Tel: 0141 6300021
FI International
E.Sussex
Tel: 01424 215444
Freewheel UK
Norfolk
Tel: 01692 500300
Firestorm Distribution
Yorkshire
Tel: 01262 469904
FJH Products
Kent
Tel: 01304 210202
W.Midlands
Tel: 01384 413841
Fax: 01384 638287
E-Mail: info@feridax.com
Website: www.feridax.com
Freight Products (UK)
Warwickshire
Tel: 01926 641222
Frost Auto Restoration
Lancashire
Tel: 01706 658619
Furlong Motorcycle Tyres
Somerset
Tel: 01935 425888
Furygan
France
Tel: 07812 985 947
Future Safety
Merseyside
Tel: 01744 818838
FW Developements
Lancashire
Tel: 01995 600680
Leeds
Tel: 0844 8009785
Email: info@getech.org.uk
Web: www.getech.org.uk
GH Racing Ireland
N.Ireland
Tel: 0289 269 8554
Girls Bike 2
Somerset
Tel: 01278 420101
Givi UK
Northants
Tel: 01327 706220
Glass’s Information Services
Surrey
Tel: 01932 823823
G2F Media
Lancashire
Tel: 0117 636660
Glf Accessories
Bedfordshire
Tel: 01525 717009
Garelli UK
Tel: 01159 300020
Gliptone Leathercare
W.Yorkshire
Tel: 01706 819365
Garmin (Europe)
Hampshire
Tel: 023 8052 4000
Glo-Marka Distributors
Devon
Tel: 01271 865528
Gas Gas Motos
Derbyshire
Tel: 01298 766813
Global Distributors
Ireland
Tel: 00 3531 862 3438
Gazelle Stainless Steel Exhausts
Pembrokeshire
Tel: 01239 841715
Global Fuel Treatments
Tel: 0845 2600 145
GBS Impex
Cheshire
Tel: 01270 768 455
GE Commercial
Surrey
Tel: 01932 792000
Gefco UK
London
Tel: 0208 742 4254
Geoplan
N.Yorkshire
Tel: 01423 569538
Geoff Selvidge
Berkshire
Tel: 01628 631 690
Global Racing Oil
Lincs
Tel: 01507 824 703
Globe Busters M/C
Powys
Tel: 08452 304015
GMA Wholesale
Cheshire
Tel: 01625 576138
Goka UK
Essex
Tel: 01245 226680
Go MX Distribution
Co Down/ NI
Tel: 02892 699 770
Gold & Goose
London
Tel: 0208 4442448
49
G–I
Golden Tyre Direct
Bucks
Tel: 01494 482 664
Griffin Shopfittings
S.Yorkshire
Tel: 0114 270 1370
Hein Gericke (UK)
N.Yorkshire
Tel: 01423 873070
Holeshot PR
Kent
Tel: 01732 761 006
Goodwood
W.Sussex
Tel: 01243 755033
Grinfactor
Devon
Tel: 01288 275002
Hejira Racing Developments
Buckinghamshire
Tel: 01280 822143
Honda Logistics Centre
Wiltshire
Tel: 01793 833397
GOLDING BARN
RACEWAY
Gruffs Studio
Clwyd
Tel: 01978 755802
Hel Performance Products
Devon
Tel: 01392 811601
Honda UK
Berkshire
Tel: 01753 590500
GT-85
Hampshire
Tel: 01730 825151
HELD UK
N.Yorkshire
Tel: 01423 790 121
Honley
Huddersfield
Tel: 01484 421232
Guildford Tyre Company
Surrey
Tel: 01483 531831
Helite
Leeds
Tel: 01132 843497
Hood Jeans
Norfolk
Tel: 01953 861166
Helphire Bike Assist
Somerset
Tel: 0500 224455
HPS / Harwood Perf. Source
Derbyshire
Tel: 01773 831 122
H-C Travel
Hampshire
Tel: 01256 770775
Henry Squire & Sons
W.Midlands
Tel: 01902 308050
HQB Sport & Leisure
Hampshire
Tel: 01264 889012
Hagon Products
Essex
Tel: 0208 5026222
Hi Level
S.Yorkshire
Tel: 01302 890400
Hunterclass
London
Tel: 020 8923 6753
Halton Engineering
N.Lincolnshire
Tel: 01724 732283
Hid City Bikes
London
Tel: 020 86908826
HVUK
Surrey
Tel: 01293 771 691
Exeter Airport Business Park
Devon
EX5 2UP
Tel: 01392 369090
Fax: 01392 441780
E-Mail: sales@goodridge.net
Web: www.goodridge.net
Hardcore Racing Products
Cambridgeshire
Tel: 01487 813755
Hideout Leathers
Essex
Tel: 01799 584828
Hyperbolt
London
Tel: 020 8579 5166
Harglo Performance
Gloucestershire
Tel: 01386 701162
Highfive
Leicestershire
Tel: 01332 724747
Hyperdyno UK
Worcestershire
Tel: 01299 828037
Goodridge is the world’s leading
manufacturer of performance
fluid transfer systems. It operates
in the automotive, motorcycle,
motorsport, military and specialist
industrial sectors. This dynamic
private company manufactures in
9 facilities globally and supplies
customers around the world
with innovation, reliability and
outstanding service.
Harley-Davidson UK
Oxfordshire
Tel: 0870 8501903
Highway Hawk UK
Dorset
Tel: 01202 571812
Harpers Raceshop
Essex
Tel: 01702 482016
HIFLOFILTRO
Grampian Motors
Merseyside
Tel: 0151 931 5009
Harris Performance Products
Hertfordshire
Tel: 01992 532501
Grand Prix Racewear
Northamptonshire
Tel: 01327 855585
Hawkshaw Motorcycles
Liverpool
Tel: 0151 9490991
Graphix
Staffordshire
Tel: 01782 570010
Haynes Publishing
Somerset
Tel: 01963 440635
Greenmonkeywholesale.com
Staffordshire
Tel: 0845 561 0080
HD Tools
W.Sussex
Tel: 01798 813837
Greeves Motorcycle
Essex
Tel: 01245 227667
Hebo UK Racing
London
Tel: 020 8314 0888
www.goldingbarnraceway.co.uk
Gould Autoplates & Signs
Somerset
Tel: 01275 853853
GP Promowear
E.Sussex
Tel: 01424 716161
GR Ducati
London
Tel: 020 8947 7555
GOODRIDGE
UK
Harrison Billet
Kent
Tel: 01795 477752
One Optima Park,
Thames Road,
Crayford, Kent,
DA1 4QX
Tel: 01322 526 236
Fax: 01322 528 487
Web: www.hiflofiltro.com
HM Quickshifter
Kent
Tel: 01795 429168
HM Racing
Kent
Tel: 01689 856595
Hobbsport Racing
W.Yorkshire
Tel: 01535 653050
Icat Europe
Warwickshire
Tel: 07734 529441
Icomm
Northants
Tel: 01604 584655
IGM UK
Cornwall
Tel: 01209 217777
ILS (Italian Locking Systems)
East Lothian
Tel: 0131 665 2256/9099
IMP UK
S.Yorkshire
Tel: 01226 202 299
In Car- On Bike
N.Yorkshire
Tel: 01759 302350
Independent Tools Ko-Ken (UK)
W.Yorkshire
Tel: 01422 833440
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CallCall
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team
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I–K
Indespension
Lancashire
Tel: 01204 478500
Izax Motorcycle Engineers
Derbyshire
Tel: 01773 875986
Indian Motorcycles
Mid Lothian
Tel: 0131 557 5807
John Milverton
W.Midlands
Tel: 0121 772 4517
Kais Suspension Services
Greater Manchester
Tel: 01942 896366
John Mockett
E-Mail: john.mockett1@
btopenworld.com
Kawasaki 4U
Staffordshire
Tel: 01785 257611
Institute Of Avanced Motorist
London
Tel: 020 8996 9600
J H Haynes & Co
Somerset
Tel: 01963 440635
Johnson Controls Batteries
Please see VARTA by Johnson
Controls
Kawasaki Motors (UK)
Buckinghamshire
Tel: 01628 856600
Inta Motorcycle Services
Kent
Tel: 01622 688727
J&S Accessories
Cheshire
Tel: 01606 810800
Jon Fraser Exotica
Suffolk
Tel: 01379 870312
Kazimo
Lancashire
Tel: 01282 699 001
Inta-Moto
Wiltshire
Tel: 01249 705926
Jack and Associates
Middlesex
Tel: 07887 642001
Jorade Commercial
Berkshire
Tel: 0118 988 2852
KAZUMA
Intermot
Germany
Tel: +44 (20) 75666345
Jack Lilley
Middlesex
Tel: 01784 420421
JPD Developments
Derbyshire
Tel: 0870 2401165
INTERNATIONAL
DIRT BIKE SHOW
JAYCEE
DISTRIBUTORS
JPI Motorsport Services
Lincolnshire
Tel: 01522 540808
JT Engine Developments
Derbyshire
Tel: 01530 272045
Mortons Media Group Ltd
Tel: 01507 529430
www.dirtbikeshow.co.uk
info@dirtbikeshow.co.uk
Now in its second year under the
guidance of Classic Bike Shows
organiser Mortons, the International
Dirt Bike Show remains the
UK’s only, and Europe’s largest,
dedicated off-road bike show.
The 2014 show returns to
Stoneleigh Park in Warwickshire
and will run from Thursday 30th
November until Sunday 2nd
November.
There are a number of reasons
why the International Dirt Bike
Show returns to the same facility in
the heart of the UK. These include;
ease of access, plentiful and free
parking for exhibitors and visitors,
and a team of exhibition specialists,
happy to work with the show
organisers and stand holders.
Despite rising costs elsewhere,
Mortons has kept stand costs to
the same cost-effective price and
a tiered payment plan is available
with substantial discounts for early
payment. These savings are well
worth taking advantage of.
Stand space will go on general
sale at the end of March 2014
and prime sites tend to sell out
quickly. Interested exhibitors are
encouraged to book early to avoid
disappointment.
IXS Motorcycle Fashion
Switzerland
Tel: 00 41 41 926 6111
Suffolk
Tel: 01473 281838
Fax: 0800 269637
Email: sales@jayceeip.com
Web: www.jayceeip.com
JENKS BOLTS
Essex
01245 361687
www.jenksbolts.com
sales@motoevolution.co.uk
Jtec Sports
Ireland
Tel: 00353 879 107521
JTS Biker Clothing
Leicestershire
Tel: 01530 812121
JT SPROCKETS
Jim Sandiford
Lancashire
Tel: 01706 230396
Jinlun
Staffordshire
Tel: 08712 885 669
One Optima Park,
Thames Road,
Crayford, Kent,
DA1 4QX
Tel: 01322 526 236
Fax: 01322 528 487
Web: www.jtsprockets.com
Juicy Bike
Derbyshire
Tel: 01298 214040
Jmc Engineering
Merseyside
Tel: 0151 546 0604
Joe Hughes International
Derbyshire
Tel: 01332 769578
Jofama
Leicestershire
Tel: 07811 389416
John Lampkin Imports
W.Yorkshire
Tel: 01535 655970
Keihan Systems
Worcestershire
Tel: 01527 518525
Keith Blair
Staffordshire
Tel: 01283 820508
Keith Martin Action Photography
N.E.Lincolnshire
Tel: 01469 573063
Kiddimoto
Somerset
Tel: 01749 871175
Kirkby Tyres
Liverpool
Tel: 08702 428 800
Jepson & Co
Tel: 0114 273 1151
JHS Racing
Somerset
Tel: 0117 986 8844
Warwickshire
Tel: 02476 455 893
sales@petrolscooter.co.uk
www.kazumaquadbikes.co.uk
Kitech Performance
Powys
Tel: 01938 871 590
KJM Trade
Greater Manchester
Tel: 01257 451656
Kleaning Equipment Western
Shropshire
Tel: 01952 502600
Kliktronic
Suffolk
Tel: 01359 242100
K&N Filters (Europe)
Cheshire
Tel: 01925 636950
Knockhill
Fife
Tel: 01383 723 337
K-Lock
Kent
Tel: 01797 367 527
Knox
Cumbria
Tel: 01900 825825
K-Tech Suspension Ltd
Derbyshire
Tel: 01283 559 008
Koelnmesse Gmbh Intermot
Germany
Tel: 0049 221 821 2499
51
K–M
LAZER HELMETS
(OFF ROAD)
Koyo (UK)
Buckinghamshire
Tel: 01908 289 300
Lydden Hill
Kent
Tel: 01304 830557
Kriega
Cheshire
Tel: 01829 770767
KTM Sport Motorcycles
Northants
Tel: 01280 709500
Kudos Software
Devon
Tel: 01548 843586
W.Midlands
Tel: 01384 413841
Fax: 01384 638287
E-Mail: info@feridax.com
Website: www.feridax.com
Lazer (On road)
Compass Sales
Northants
Tel: 08446 860486
KW Automotive
Kent
Tel: 0870 9907536
LEDwear
Burton-on-Trent
Tel: 01283 480 609
Kymco
Shropshire
Tel: 01743 761107
Lexham Insurance
Norfolk
Tel: 0845 6076756
LL t/a Kendall Motor Oil
London
Tel: 020 8961 7292
L&L Imports
Cumbria
Tel: 01697 349295
Llexter
Devon
Tel: 0845 4592369
LAMEDUCK
ENTERPRISES
SEE BOX ADVERT
27 Duxford Close
Redditch, Worcs
B97 5BY
Tel: 01527 542269
Fax: 01527 540299
E: lameduck@hotmail.com
W: www.LameduckUK.com
Lloyd Lifestyle
Cumbria
Tel: 01768 483784
Lock Mate Key
London
Tel: 0207 351 7908
Lookwell Bike Fashion BV
Netherlands
Tel: 0031 40 251 0506
Loop Fobs
Derbyshire
Tel: 01283 224404
Langcourt
Somerset
Tel: 01934 612226
LPG Scooters
London
Tel: 0208 299 5078
Laser
Warwickshire
Tel : 01926 818196
Langston Motorsports
Surrey
Tel: 01932 850631
Larsson UK Ltd
Northants
Tel: 01536 265 633
Lawrence Performance Services
(LPS)
Wiltshire
Tel: 01985 850132
LS2 Helmets
Tel: 01670 856342
LSL
Essex
01245 361687
www.motoevolution.co.uk
sales@motoevolution.co.uk
Lucas Oil Products (uk)
Anglesey
Tel: 01248 723 666
Lucy Dell Earplugs
Worcestershire
Tel: 01584 781762
Lazertrack
Bedford
Tel: 01767 641489
LB Restoration Services
Cornwall
Tel: 01208 269746
Lust Racing
London
Tel: 07960 990134
M-Sport Developments
Staffordshire
Tel: 01827 875888
Chain Breaker KitstShades Visor Inserts
Motorcycle Covers t5hermal Inner
Gloves t5hermal Balaclavas
5hermal Neck Warmerst(PPp Puncture
Proofing t Fog X Anti-Mist Spray
Lid X Helmet SanitisertL Plates
Checkout our new product range at
M.A.D Services
E.Sussex
Tel: 07710 732888
M/C Electrics
Norfolk
Tel: 01603 400297
Madison
Middlesex
Tel: 0208 385 3385
Mag (UK) - M/C Action Group
Warwickshire
Tel: 0870 444 8448
Mag Europe
Manchester
Tel: 0161 337 4390
Magicalia Publishing
London
Tel: 020 78438870
Maguire’s Garage
Northen Ireland
Tel: 02890 613141
Maitland Racing
London
Tel: 020 7485 0473
Malcolm Rathmell Sport
N.Yorkshire
Tel: 01423 772885
Mallory Park Motorsport
Leicestershire
Tel: 01455 842931
Manbat
Shropshire
Tel: 01743 460792
Manheim Auctions
Nottinghamshire
Tel: 0844 856 4610
Manx Leathers
Isle of Man
Tel: 01624 862632
Manx Mcc
Isle of Man
Tel: 01624 644649
Mapfre Abraxas
Avon
Tel: 01454 616300
Maple Signs
Shropshire
Tel: 08707 441130
www.LameduckUK.com
01527 5422tMBNeduck@hoUNBJMDoN
Mark 2 Solutions
Peterborough
Tel: 01223 911 409
Mark-It UK Distributors
Worcestershire
Tel: 01386 792867
Martin Conquest
Greater Manchester
Tel: 0161 3510324
Martin Heath Photography
West Sussex
Tel: 07977 596 164
Masco
Shropshire
Tel: 01743 761107
Masterquote
Hampshire
Tel: 0870 242 0056
MAW Solutions
West Sussex
Tel: 01273 493343
Maxco
Lancashire
Tel: 01204 492 536
Maxton Engineering
Cheshire
Tel: 01928 740531
Maxxis UK PLC
Suffolk
Tel: 08704 282728
MB Developments
S.Yorkshire
Tel: 01709 869756
MBM
Northamptonshire
Tel: 01604 713656
MBT Customs
Devon
Tel: 01392 666107
MCA (Aston)
W.Midlands
Tel: 0121 554 6644
McAMS
Lancashire
Tel: 0845 054 1000
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youryour
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52
M
MCI Tours
Cheshire
Tel: 0161 941 7149
Midwest Marketing
Worcestershire
Tel: 01527 574422
Motex Systems
Somerset
Tel: 01934 424111
Motomecca Spares
Dorset
Tel: 01202 823453
MD Racing Products
Somerset
Tel: 01935 429646
Mike Pearce and Sons
Devon
Tel: 01404 890234
Motad
W.Midlands
Tel: 01922 714700
Motoport UK
N.Yorkshire
Tel: 01423 797911
MDL
Derbyshire
Tel: 01773 864420
Missing Link
Northamptonshire
Tel: 01327 857061
Motocom
Buckinghamshire
Tel: 01525 270 100
Motorecruit Ltd
Web: www.motorecruit.co.uk
MDS Battery
Enfield
Tel: 0800 310 2100
Mito UK
Dorset
Tel: 01202 667323
Moto Corsa
Dorset
Tel: 01202 822511
Meguiar’s UK
Northants
Tel: 0870 2416696
MK Powered
Northants
Tel: 01536 484009
Motodirect
Derbyshire
Tel: 01773 864420
Mer Products
Hertfordshire
Tel: 01992 512 698
Mobil Oil Company
Surrey
Tel: 01372 222000
Moto Evolution
Essex
Tel: 01245 361687
Merlin Books
W.Sussex
Tel: 01403 257626
MODE
PERFORMANCE LTD
Motofax
Hampshire
Tel: 02380 511999
Merton College
Surrey
Tel: 0208 4086500
Moto GB.co.uk
Lancashire
Tel: 0844 412 8450
Metasystems UK
Worcestershire
Tel: 01905 791700
6 Silverstone Technology Park
Silverstone Circuit
Silverstone
Northamptonshire
NN12 8TN
Tel: 01327 855999
Website: www.mode
performance.co.uk
Metisse Motorcycles
Oxfordshire
Tel: 01367 870630
Moggstar
Berkshire
Tel: 07932 121468
Metmachex Engineering
Derbyshire
Tel: 01773 836241
Moore International
Dorset
Tel: 01202 743222
MHH Engineering Co
Surrey
Tel: 01483 892772
Moore Large & Co
Derbyshire
Tel: 01332 274254
S.Yorkshire
Tel: 0870 224 2880
E-Mail:
sales@motografix.com
Web: www.motografix.com
MHSS 1st
Cambridgeshire
Tel: 01733 345118
Moore Speed Racing
Dorset
Tel: 01202 746141
MotoGuzzi
Kent
Tel: 0208 2908800
Michael Brandon
Borders
Tel: 01450 373333
Morgan Carbtune
N.Ireland
Tel: 028 9023 9007
Motohart (UK)
Tyne & Wear
Tel: 0845 527 7249
Michael Tyres
Norfolk
Tel: 01508 499718
Morris Lubricants
Shropshire
Tel: 01743 232200
Motohaus
Hampshire
Tel: 01256 704909
Michelin
Staffordshire
Tel: 01782 402000
Mortons Media
Lincolnshire
Tel: 01507 529 342
Moto Impex
West Midlands
Tel: 0121 236 4968
Microlon
Wiltshire
Tel: 0844 7042000
Moss Europe
Middlesex
Tel: 020 88672000
Moto Legends
Tel: 01636 605105
Metal Mule
W.Sussex
Tel: 01273 842094
Micron Exhausts
Derbyshire
Tel: 01773 876333
Motarrad Handler
Austria
Tel: 0043 2772568230
Moto.GB Distribution
Lancashire
Tel: 0845 0941934
Motogear
Northants
Tel: 01536 485484
MOTOGRAFIX
Moto Services (Southern)
Essex
Tel: 07803 086298
Moto Sifam UK
Shropshire
Tel: 01952 580500
Moto X Rivara
Kent
Tel: 01634 849764
Moto-Bins
Lincolnshire
Tel: 01775 680881/680580
Moto-Cal
Mid Lothian
Tel: 0131 2585000
Moto-Master
The Netherlands
Tel: +31 (0)497 68 40 36
MotoNovo
Wales
Tel: 02920 393600
Motoprotect
Tyne & Wear
Tel: 01207 271600
Motorbike Search Engine
Tel: 07941 851 9902
Moto Magazine
London
Tel: 0207 3329700
Motorcycle Accessories Direct
Buckinghamshire
Tel: 01494 784898
Motorex
Switzerland
Tel: +41 (0) 629 19 75 75
MOTORCYCLE
INDUSTRY
ASSOCIATION
1 Rye Hill Office Park
Birmingham Road
Allesley, Coventry
W.Midlands, CV5 9AB
Tel: 02476 408000
Website: www.mcia.co.uk
Motorcycle Industry
Exhibitions (MCIE)
Warwickshire
Tel: 02476 408000
53
M–O
Motorcycle Industry Trainers
Association
Warwickshire
Tel: 02476 408 032
MOTORCYCLE
TRADER
30 - 34 High Street
Hailsham
East Sussex
BN27 1DW
Tel: 01273 616040
Fax: 01273 514417
E: office@motorcycletrader.net
W: www.motorcycletrader.net
The oldest motorcycle trade
publication in the world with a
history at the British Library dating
back to 1895. The quality option
trade and industry magazine,
published monthly in a new B5,
user-friendly perfect-bound format.
Ultra competitive new advertising
rates and the best editorial mix
of manufacturer, wholesaler and
dealer profiles, plus business
journal, statistical information,
events and show calendars, MCIA
updates and a wry outlook from
regular columnists. Also on-line at
www.motorcycletrader.net.
Motorcycle Direct
Gloucestershire
Tel: 0870 755 8250
Motorcycle Equipment
Essex
Tel: 01621 857544
Motorcycle Folly
Buckinghamshire
Tel: 08700 750950
Motorcycle Hire
London
Tel: 020 8752 3130
Motorcycle Seatworks
W.Yorkshire
Tel: 01274 604672
Motorcycle Show Traders
Association
Surrey
Tel: 0208 6696400
Motorcycle Sport & Leisure Tours
Cambridgeshire
Tel: 01353 616120
MW Leathers
London
Tel: 020 8471 3933
Motorcycle Trade Expo
Devon
Tel: 01237 422660
N-Duro MEC Performance Axles
Mid Glamorgan
Tel: 0844 357 2486
Motorcycle-UK
Surrey
Tel: 0845 2301584
National Motorcycle Dealer
Association
(Formerly The MRA)
nmda@rmif.co.uk
Tel: 01788 538332
Motorcycletyresuk.com
Essex
Tel: 01708 386931
Motosport Distribution
Tel: 01935 412501
MWM
SYSTEMS
National Motor Museum Beaulieu
Hampshire
Tel: 01590 614614
National Motorcycle Training
Agency
Leicestershire
Tel: 01949 861966
NCI Biker Rescue
N.Yorkshire
Tel: 0870 9012999
Unit 11 Ensign Business Centre
Westwood Business Park
Westwood Way
Coventry
W.Midlands, CV4 8JA
Tel: 0800 876 6696
E: info@mwm-systems.co.uk
W: www.mwm-systems.co.uk
MWM-Systems is a high-tech
low cost company at the forefront
of Professional web design.
Professional Company Web
Sites from £350.00 Support
from £25.00 per month Catalyst,
Dealer Edit & Khaos Control DMS
integrationScreen Savers, Videos,
Print, Corporate ID, Consultancy
and more...All MWM Systems sites
are provided with search engine
optimisation as standard.
Norton Motors
Staffordshire
Tel: 01889 586557
NRP
Greater Manchester
Tel: 0161 832 8646
Motorcycle Racer
Cambridgeshire
Tel: 01925 438 062
Motrac Racing
Cheshire
Tel: 0151 357 1062
Motorcycle Rider
N.Lincolnshire
Tel: 01652 680060
Motorcycle Technics
Suffolk
Tel: 01449 775775
Motorcycle Trade Desk
Essex
Tel: 01375 370451
Oakley UK
Hertfordshire
Tel: 01462 475475
Oakmain
Wales
Tel: 01495 248977
Oberon Performance
Hampshire
Tel: 023 9248 1188
Ocean Media
London
Tel: 0207 7728300
ÖHLINS
RACING UK
Neo-Trac
W.Sussex
Tel: 0870 143 1987
Nev Communications
Essex
Tel: 01245 465241
Nevis Marketing
Tel: 01425 478936
Newton Equipment
Essex
Tel: 0208 594 7990
NGK Sparkplugs (UK)
Tel: 01442 281000
Nick Stephenson Marketing
Surrey
Tel: 01306 711093
Nikwax Waterproofing
E.Sussex
Tel: 01892 786400
MPN (Motorcycle Product News)
Cheshire
Tel: 01244 372424
Nitro Racing
Tel: 01768 483 786
MPS
Mid Glamorgan
Tel: 0870 7777 333
Nitron Racing Shocks
Oxfordshire
Tel: 01993 849449
MTC Exhausts
Lancashire
Tel: 01704 893 337
NJB Shocks
Essex
Tel: 01206 768392
Muc-Off
Dorset
Tel: 01202 307790
Norman Hyde
Warwickshire
Tel: 01926 312 119
Multi Car Ramps
Berkshire
Tel: 0118 988 2852
Norman Motorcycle Equipment
(Italian)
Essex
Tel: 01268 710946
Office: Instrumentvägen 8-10
Mail: Box 722, S-194 27 Upplands
Väsby, Sweden
Tel: +44 (0)203 286 3127
Mob: +44 (0)7500 045 164
E: chris.witter@ohlins.se
Web: www.ohlins.com
Oily Rag Clothing
Gloucestershire
Tel: 01242 239571
Omega Tools
Cumbria
Tel: 01539 739733
On Two Wheels
Glamorgan
Tel: 08712 009 030
One Industries
Tel: 01404 549 696
Onestyle (t/a OSX)
London
Tel: 0207 702 2288
Onfire UK
Staffordshire
Tel: 44 (0)1283 537 722
Online Off Road.com
Devon
Tel: 01752 342407
Ontime Media
Northants
Tel: 01327 856161
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youryour
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entry
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our our
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team
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616040
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54
O–P
Origin Financial Services
Greater Manchester
Tel: 0845 602 3676
Paaschburg & Wunderlich Germany
Tel: +49 40 248277-0
Paul N. Blezard, Surrey
Tel: 020 8255 4237
ORO2
PDQ MOTORCYCLE
DEVELOPMENTS
Berkshire
Tel: 01753 730043
Fax: 01753 440415
Website: www.pdq1.com
Osram
Berkshire
Tel: 01744 812221
Pegasus Products (Leeds)
W.Yorkshire
Tel: 0113 261 1586
Pegasus Speed Needs
Hampshire
Tel: 01489 892679
Oulton Park
Cheshire
Tel: 01829 760 301
Pembrey
Carmarthenshire
Tel: 01554 891042
Overland Custom
Derbyshire
Tel: 01773 608489
Overmarsh Engineering
Derbyshire
Tel: 01332 775139
Pendragon PLC
Derbyshire
Tel: 01332 292777
Performance Direct
Essex
Tel: 0800 8119349
Owl Sound & Voice
Staffordshire
Tel: 01827 60577
Performance Friction (Europe)
Oxfordshire
Tel: 01295 21020
Oxford Products
Oxfordshire
Tel: 01993 862 300
Performance House
Surrey
Tel: 01737 780880
Performance Motorcycle Parts
Perth & Kinross
Tel: 01796 482507
P&P Seating
W.Midlands
Tel: 0121 784 4001
Performance Parts Direct
S.Yorkshire
Tel: 0114 2581151
P.A. Factors
Suffolk
Tel: 01502 710930
P3 Performance Engineering
Leicestershire
Tel: 01455 251728
Performance PR
Greater London
Tel: 0208 5413434
PA Promotions
Norfolk
Tel: 01603 487061
Pete Dalton
Lincolnshire
Tel: 01507 343315
Paf Systems
Northamptonshire
Tel: 01933 403555
Peter Henshaw
Dorset
Tel: 01935 389357
Pama
Cheshire
Tel: 0161 494 4210
Panchos Offshore Accessories
Guernsey
Tel: 01481 240576
Parts Xpress
Tel: 0845 466 1800
Performance Parts
Northants
Tel: 01327 706 139
Peter Philpott Spares
Kent
Tel: 01303 264770
Petrolscooter
W.Midlands
Tel: 02476 455893
PJB SECURITY
PRODUCTS
PFK Ling
Norfolk
Tel: 01379 851080
PGD Engineering
Somerset
Tel: 01373 464 252
Powys
Tel: 01597 822 666
Email: oro@btconnect.com
Web: www.oro2u.com
Oset Bikes UK
East Sussex
Tel: 08432 892890
Petseal UK Ltd
Leics
Tel: 0844 844 1348
Phil Ayliff Products
Warwickshire
Tel: 02476 343741
Phil Griffin Agencies
W.Midlands
Tel: 01384 873275
25 Parnall Rd
Fishponds
Bristol
Somerset, BS16 3JF
Tel: 0117 965 9240
Fax: 0117 965 3263
E-Mail:
info@pjbsecurity.co.uk
Website:
www.pjbsecurity.co.uk
Piperscross
Northamptonshire
Tel: 01604 707 750
Design / Manufacturer of
Motorcycle / Scooter Quad and
Garage Door security products.
Specialist in Bolt Down and
Built In anchors, Sold Secure Gold
approved products include- Red
Alert Double Bridge, Bullpoint,
Immobiliser, Taurus Bullring,
Concave & ATV Anchors, Garage
Defenders including the NEW
Secure A Door for Up and over
& Roller shutter doors, Squire
Ex-Caliber 16mm security chains,
NEW 19mm Untouchable security
chain & Untouchable Lock,
padlocks, Disc-Locks, Shed/ Van
Hasps etc. All enquiries welcome,
Wholesale price list available to
Trade customers, email us for price
list password, thirty day terms to
account holders, no minimum order
value, carriage free on net orders
over £400.00, Direct despatch to
your customer now available, next
day delivery from stock.
Pirelli Metzeler Moto UK
Staffordshire
Tel: 0845 6094949
Poeton Aptec
Gloucestershire
Tel: 01452 300800
Pirelli Tyres
Staffordshire
Tel: 01283 525252
Polar Power Batteries
W.Yorkshire
Tel: 01274 355630
PJ Engineering
Lincolnshire
Tel: 01673 858150
Polaris Britain (Victory M/C’s)
Warwickshire
Tel: 01675 437240
PJ Motorcycles Engineers
W.Midlands
Tel: 01902 307457
Pole Position Racing
London
Tel: 0207 4077050
PJ1 Oils
W.Yorkshire
Tel: 01924 477252
Polygon Engineering (P.E.S.T.)
Gloucestershire
Tel: 01452 380883
Piaa UK
Somerset
Tel: 01934 818430
Piaggio
Kent
Tel: 0208 2908800
Pidcock Motorcycles
Nottingham
Tel: 0115 946 2233
Pincus Displays
E.Sussex
Tel: 01273 570770
Pinewood Computer Solutions
W.Midlands
Tel: 0121 6976659
PM Tuning
Lancashire
Tel: 01524 850800
Poole Clayton Automotive
Hampshire
Tel: 0126 4334277
Portfolio UK
Cheshire
Tel: 01625 856000
55
P–Q
Quantya
Gloucestershire
01531 890 955
Pro-Clean Distribution
Dorset
Tel: 01305 759 966
applications. Putoline’s exceptional
product range is enhanced by their
customer service, which is second
to none. Putoline Distribution takes
pride in providing dealerships
throughout their UK network with
a highly professional and friendly
service.
Promark PR & Marketing
Surrey
Tel: 01293 823890/1
PVA Technical File Services
Northants
info@pva-pipe.org.uk
Proteus
Berkshire
Tel: 0118 9737409
PWS Leicester
Leicestershire
Tel: 0116 261 9198
Proto UK
Tyne And Wear
Tel: 0191 2720777
Pyramid Plastics
Lincolnshire
Tel: 01427 612536
Lodge Farm
High Toynton
Horncastle
Lincs LN9 6NR
Tel: 01507 522900 / 523900
E-mail:
sales@quadzillaquads.com
Web:
www.quadzillaquads.com
OptiMate, ProBike, Profi, Souriau,
Shadowfax, SynchroMate,
Tecalemit, VacuumMate, Microgas,
ProTech, Texa Axone.
Powerbronze
W.Sussex
Tel: 01903 783222
Predator Exhausts
Hertfordshire
Tel: 01707 334050
Pressplan Travel
Hertfordshire
Tel: 0845 6441381
Pretech
Berkshire
Tel: 01189 573123
Principal Insurance
Manchester
Tel: 0808 178 7921
Pro Tech Suspension Services
Lancashire
Tel: 01257 254760
Pro Twins
Surrey
Tel: 01342 892888
Pro X Racing Parts
Tel: 0845 450 1448
Pro-Bolt
Gloucestershire
Tel: 0800 0185500
Pro-Mar Distribution
West Sussex
Tel: 01403 240473
PROBIKE
Protyre
Hampshire
Tel: 01962 774437
PS International
Surrey
Tel: 01276 65554
Q8 Oils
W.Yorkshire
Tel: 0113 2350555
Pump-X (UK)
Gloucestersire
Tel: 01242 579362
QB Display Cubes
Norfolk
Tel: 01953 889499
Puncturesafe UK
Devon
Tel: 0870 241 3730
QB Motorcycles
W.Midlands
Tel: 01384 637168
Prospeed UK
Lancashire
Tel: 01704 895600
QUAD MAGAZINE
Protec Q
Somerset
Tel: 0870 0110112
Unit 4 Sterling Business Park
Salthouse Rd
Brackmills
Northants, NN4 7EX
Tel: 01604 660555
Fax: 01604 660444
E-Mail: sales@probike.co.uk
Web: www.probike.co.uk
The UK’s largest supplier of
dedicated motorcycle workshop
equipment. Range includes
hydraulic, pneumatic and electric
motorcycle lifts, motorised
computer wheel balancers, auto
tyre changers, MoT equipment,
Fuchs dynamometers, gas
analysers, computer diagnostic
analysers, ignition testers, battery
reclaimers, ultrasonic cleaners,
carburettor stands, cooling fans,
exhaust extraction systems, waste
oil collection, waste oil heaters,
compressors, air tools, airline
equipment and installations, advice/
design work undertaken, vast range
of hand tools. Exclusive and named
products: AccuMate, BatteryMate
battery reclaimers, Bike-Lift,
CarbClik, ECON, Facom, Fuchs
Dynamometers, IgnitionMate,
Protech Automotive UK
Berkshire
Tel: 0118 9312755
PUTOLINE
DISTRIBUTION
Blue Diamond House,
Stirling Way,
Market Deeping,
Peterborough,
PE6 8AS
Tel: 01778 349 333
Fax: 01778 348 080
E: sales@putoline.co.uk
W: www.putoline.com
www.facebook.com/PutolineUK
www.twitter.com/PutolineUK
Putoline Oil is 100% dedicated to
producing top quality products,
purely for the motorcycle industry.
The strong manufacturer/consumer
relationship they have enables
Putoline to produce only the finest
of products for all motorcycle
QUADZILLA
Synonymous with distributing
market-leading products at prices
that make them accessible to a
wide range of customers, Quadzilla
offers the UK’s largest range of on
and off-road quads and buggies
with machines from 50cc through
to 800cc, and has done so for over
a decade.
The importer stocks a huge
selection of spare parts and QZ
branded accessories and provides
a full 12-months’ parts and labour
warranty on all products.
As a brand, Quadzilla
advertises more than any other
supplier in the sector, and in many
divers types of media.
If you have a customer,
Quadzilla has a product to suit.
Quill Tradezone
Cheshire
Tel: 01942 721744
30 - 34 High Street
Hailsham
East Sussex
BN27 1DW
Tel: 01273 616040
E: editor@quad-online.co.uk
Web: www.quad-online.co.uk
The UK’s only quad and ATVdedicated website catering for all
facets of the industry.
Highly valued by web visitors
and advertisers alike, Quad Online
includes latest news, calendar
of events, club listing, features,
machine tests, race reports, reviews
and information.
For competitive advertising
rates, call Rod Sopp on 01273
616040.
R&G
Hampshire
Tel: 01420 89007
R&S Performance Centre
Nottinghamshire
Tel: 01909 482670
Racebikebitz
Hertfordshire
Tel: 01763 249807
Race By Design
Surrey
Tel: 01342 833999
Quad Master
Shropshire
Tel: 01743 792355
Race Fit
Derbyshire
Tel: 01629 735 071
Quadmaxx
Wales
Tel: 01792 860362
Race FX
Tel: 0845 450 1448
Quadlock UK
Somerset
Tel: 01963 34932
Race Plain
Wiltshire
Tel: 01722 743989
Highlight
youryour
company
entry
from
as little
as £20.
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our our
sales
team
on 01273
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company
entry
from
as little
as £20.
sales
team
on 01273
616040
56
R
Race Products
Lincolnshire
Tel: 01673 842704
Reivers Wholesale
Cumbria
Tel: 01697 343240
Rev and Go
Nottinghamshire
Tel: 07808 770368
Rieju UK
Lincolnshire
Tel: 01522 589121
Race Spec
Gloucestershire
Tel: 01684 299699
Renntec
Dorset
Tel: 01202 826722
Rev Gomm
W.Midlands
Tel: 0121 3604279
Rizoma
Italy
Tel: 0039 0331 242020
Racer UK
Hampshire
Tel: 07802 831781
Renold Chain
Staffordshire
Tel: 01283 512940
REV’IT Sport International
The Netherlands
Tel: +31-412 696740
Road Racing Ireland
N.Ireland
Tel: 02891 828 211
Racing Lines (GB)
Derbyshire
Tel: 01332 331716
Renthal
Cheshire
Tel: 0161 406 6399
Revs Suspension
W.Midlands
Tel: 0121 501 3321
Rob Hunter & Co
Somerset
Tel: 01749 880615
Rage Motorsport
Bedfordshire
Tel: 01582 477477
Respro (UK)
London
Tel: 020 7721 7300
RH Claydon
Suffolk
Tel: 01284 700748
Robinson Foundry
Kent
Tel: 01227 454366
Ramair Filters UK
Wiltshire
Tel: 01980 623 401
Retail Motor Industry Federation
London
Tel: 0207 580 9122
Rhencullen
Leicestershire
Tel: 01455 890345
Rockingham
Northamptonshire
Tel: 01536 500500
Rampdale
Hertfordshire
Tel: 0844 8156125
REDCAT
MARKETING
Rhino Dyno
Surrey
Tel: 020 8665 0488
ROCK OIL CO
Rapid Moto Distribution
Somerset
Tel: 01935 863988
M A R K E T I N G
L I M I T E D
30 - 34
High Street
Hailsham
East Sussex, BN27 1DW
Tel: 01273 616040
Fax: 01273 514417
E-Mail: office@redcat.co.uk
W: www.motorcycletrader.net
Rauf U
London
Tel: 0208 5567403
Rawland
London
Tel: 0208 926 8011
Ray Archer
Tyne & Wear
Tel: 0191 2701393
Reactive Suspension
Yorkshire
Tel: 01347 811 529
Readspeed Scooters Ltd,
Worcester
Tel: 01299 828037
Rebel Dogg MCT School
Oxfordshire
Tel: 01295 270785
Redwing Shoe Co
Essex
Tel: 01702 712990
Reevu
Tyne & Wear
Tel: 0191 418 7755
Reflex Racing
Essex
Tel: 01268 548108
Reg Mills Wire Wheels
Dorset
Tel: 01258 857700
Regina International UK
Lancashire
Tel: 01254 661116
Redcat Marketing Limited is a full
marketing and PR service agency
offering advertising, PR, design/
print, website, press relations and
copy writing services.
Redcat is the publisher of
Motorcycle Trader, a businessto-business motorcycle
trade-dedicated free-of-charge
publication published 10 times
a year. Trader offers a diverse
range of informative, interesting
and factual industry and business
editorial articles as well as the
Motorcycle Trader Directory. The
hard-copy magazine is reproduced
in a digital page-turning edition
on-line at www.motorcycletrader.
net and is supported by Trader
Daily News; an electronic newsletter
containing pertinent industry and
business news snippets and
distributed to just over 7,000
recipients.Redcat also supports
the Quad and ATV industry with
a topical news and feature-led
website;
www.quad-online.co.uk
Remit Training
Nottingham
Tel: 01623410033
Retails Motor Industry Training
(Technical Training) REMIT
Tel: 0115 975 9550
Rhino Goo
Wales
Tel: 07951 5603290
Rhino Protect
London
Tel: 0870 803 0187
RHT Marketing
W.Yorkshire
Tel: 01924 477252
Cheshire
Tel: 01925 636191
Email: mail@rockoil.co.uk
Web: www.rockoil.com
Rolls Racing Designs
Cornwall
Tel: 01566 774395
ROOF HELMETS
Ride Out for Spinal Research
Surrey
Tel: 01483 898786
Rider Support Services
London
Tel: 020 8246 4900
Riders For Health
Northamptonshire
Tel: 01327 300047
Rip n Roll Systems
Surrey
Tel: 01483 425506
RK Sports
Tyne & Wear
Tel: 0191 2612241
RNT Fastners
Derbyshire
Tel: 01332 738646
Roadsure Insurance
Northamptonshire
Tel: 0808 1601045
Putoline Distribution Ltd
Blue Diamond House
Stirling Way
Market Deeping
Peterborough
PE6 8AS
Tel: 01778 349 333
Fax: 01778 348 080
E-mail: www.putoline.co.uk
Roy Collins Motorcycle Security
Co.Durham
Tel: 0191 378 2142
Roy Thersby Wire Wheel Services
Cleveland
Tel: 01642 612784
RS Motorbike Paint
S.Yorkshire
Tel: 01226 241126
Riders Offshore
Guernsey
Tel: 01481 258520
Riders (Yeovil) Ltd
Somerset
Tel: 01935 421681
57
R–S
RS WORKSHOP
EQUIPMENT
Unit 28 Barnwell Manor Industrial
Estate
Barnwell
Peterborough
Cambs
PE8 5PL
Tel: 01832 741007
Fax: 01832 741008
E-Mail:sales@rsworkshop
equipment.co.uk
Website: www.rsworkshop
equipment.co.uk
The Trades leading supplier of
premium workshop equipment. Our
comprehensive rage of dedicated
Motorcycle workshop equipment
includes electro hydraulic and
hydraulic motorcycle lifts, scissor
jacks, Atv lifts, Mot equipment,
brake testers, headlight testers,
laser alignment, static and dynamic
wheel balancers, automatic tyre
changers, exhaust extraction
systems, gas analysers, diagnostic
fault code readers, paddock
stands, compressors, static
benches, parts washers, airline ring
mains, oil lube systems, waste oil
drainers, pillar drills, presses, off
set carb adjusters, chain breakers,
vacuum gauges, hand tools, spare
parts, service, service contracts,
installations, finance, Mot drawings,
site inspections, building work and
unlimited advice. Demonstration
and training facilities. Balco, JohnBean, Motomoclós, Durnbury,
Protec, Texa Axone, Accu-Track,
Sealey, Samoa.
RST Motorcycle Clothing
Derbyshire
Tel: 01773 864420
Rush Racing
Devon
Tel: 01404 549696
Schuurman (UK)
Peterborough
Tel: 01778 561 061
Shop Offshore
Guernsey
Tel: 01481 266415
Snetterton
Norfolk
Tel: 01953 887 303
Schwalbe UK
Shropshire
Tel: 01952 602 680
Showtrax International
Bedfordshire
Tel: 01234 709966
Snobs Ultimate Customs
London
Tel: 0208 5668881
Scooter Giant
London
0845 269 9049
Sidecar Moto Cross Association
Berkshire
Tel: 0118 961 7458
SolarTrack PLC
Essex
Tel: 01245 249382
Scooteria
Dorset
Tel: 07764 474952
Sifam
Leicestershire
Tel: 07754 144797
Sold Secure
Northants
Tel: 01327 264687
Scooters-R-Us
Kent
Tel: 01892 730407
Sigma Performance
Kent
Tel: 07881 820748
Solent (UK)
Hampshire
Tel: 02392 505322
Scorpion Automotive
Lancashire
Tel: 01257 249 928
Silkolene Lubricants
Staffordshire
Tel: 01782 203 700
Sonic Communications
W.Midlands
Tel: 0121 7814400
Scorpion Exhausts
Derbyshire
Tel: 01773 744123
Silverstone
Northamptonshire
Tel: 0844 372 8200
Sorrymate.com
Cheshire
Tel: 0845 676 9077
Scotfactors
Angus
Tel: 01382 461441
Sinnis International (UK)
E.Sussex
Tel: 01273 506 306
SOS M/C Recovery
Tel: 08442 484858
Scott Leathers
Co Durham
Tel: 01833 638913/08833
Skidmarx UK
Dorset
Tel: 01305 780808
Scottish Motorcycle Show
Mid Lothian
Tel: 01926 835782
SLD UK
Lincolnshire
Tel: 01522 691244
Scottoiler
Glasgow
Tel: 0141 955 1100
Slick Fairings
Norfolk
Tel: 08000 434099
Screenflow Manufacturing
Dorset
Tel: 01202 528153
Slick Marketing
Oxfordshire
Tel: 01235 530689
Sealey Group
Suffolk
Tel: 01284 757 500
Slipstream Tuning
Kent
Tel: 01732 743248
Seaton Tuning
Tel: 01206 866 400
Slow Gold
West Glamorgan
Tel: 01656 746984
Shell UK Oil Products
Greater Manchester
Tel: 0800 7318888
S.O.S Motorcycle Recovery
Lincolnshire
Tel: 08442 484 858
SamcoSport
Mid Glamorgan
Tel: 01443 23846
Shephards
Kent
Tel: 020 8460 9999
Shift Europe
Tyne & Wear
Tel: 0191 4876300
Sammy Miller Museum
Hampshire
Tel: 01425 616644
Santander Consumer Finance
(UK) plc
Surrey
Tel: 0871 200 4250
Shippey PR
Devon
Tel: 01548 821778
Shmuc
Tel: 0754 556 1521
Smalley Cross Scooter Centre
Derbyshire
Tel: 01332 881882
Smartwater Europe
Shropshire
Tel: 0870 242 8899
SMC GB
Devon
Tel: 01626 335764
Smiler Racing and Fabrications
Norfolk
Tel: 01493 369834
Smiths Services
Yorkshire
Tel: 01977 668256
Sound Distribution
Lancashire
Tel: 01942 604616
SP Engineering
Somerset
Tel: 01373 474 740
Spares GB
London
Tel: 020 8540 7155
Spares Unlimited
N.Humberside
Tel: 01482 320385
SPARX racing
London
Tel/Fax; 020 8553 4440
Spec Racing
France
Tel: 0033 546 979999
Specialised Exhausts Systems
Surrey
Tel: 020 8648 7486
Specials Scotland
Strathclyde
Tel: 0141 954 4225
Specialty Sports Europe
W.Midlands
Tel: 02476 705444
Speedaway
W.Midlands
Tel: 0121 559 1270
Speedycom Performance
Derbyshire
Tel: 01298 816 633
Highlight
youryour
company
entry
from
as little
as £20.
CallCall
our our
sales
team
on 01273
616040
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company
entry
from
as little
as £20.
sales
team
on 01273
616040
58
S–T
Spidi UK
Northants
Tel: 01536 526460
Suomy UK
Herefordshire
Tel: 01531 631272
Technology In Motion
London
Tel: 020 89449919
Three Cross Motorcycles
Dorset
Tel: 01202 810 100
Spitfire Products
Cheshire
Tel: 01565 632991
Supamotos UK
Cambridgeshire
Tel: 01733 579130
Tecstar
Cambridgeshire
Tel: 01480 399499
Titanium International
W.Midlands
Tel: 0121 789 5764
Sport & Leisure 2
Lincolnshire
Tel: 01522 868204
Superbike Magazine
Surrey
Tel: 0207 608 6511
Terry Shepherd Tuning
Lancashire
Tel: 01695 574454
TJ Wassell
Staffordshire
Tel: 01543 428614
SPR Race Products
Nottinghamshire
Tel: 01159 216958
Superbike Rental
Essex
Tel: 01277 366602
TEXA UK
Tomahawk Tyres
W.Midlands
Tel: 0121 777 4520
Sprint Manufacturing
Wiltshire
Tel: 01985 850821
Superchips
Buckinghamshire
Tel: 01280 816781
Stan Stephens Two Stroke Centre
Kent
Tel: 01732 760337
Supermoto International Magazine
Cambridgeshire
Tel: 01945 772082
Staniforth Motorcycle
S.Yorkshire
Tel: 0114 246 2027
Supersprox
Powys
Tel: 01531 631266
Starco GB
Staffordshire
Tel: 01889 571000
Supertracker
Hampshire
Tel: 023 8044 3325
Stomp UK
Tel: 0845 257 1056
Storm Buggies
Essex
Tel: 01245 222529
Storm Waterproofing (UK)
Derbyshire
Tel: 01773 521 309
Stradway Vending
Worcestershire
Tel: 01299 250007
Lancashire
Tel: 01282 606787
Trail Tech Products
Galashiels
Tel: 01896 753111
Torque Bike – Motorcycle Trade
Insurance
Norwich
Tel: 0845 467 8737
Thaw
Leicestershire
Tel: 0116 257 0088
Total UK
W.Yorkshire
Tel: 01977 636200
Surf & Turf
Cheshire
Tel: 01925 819608
The Bike Insurer
Tel: 0870 2258207
TR Distribution
Leicestershire
Tel: 0116 2750719
Suzuki GB
Buckinghamshire
Tel: 01908 336600
The Funding Corporation
Cheshire
Tel: 01244 625600
Swen (Europa)
S.Yorkshire
Tel: 0114 245 0377
The Institute of the Motor Industry
Hertfordshire
Tel: 01992 511521
Swinton
Manchester
Tel: 0800 0687988
The M Partnership
Worcestershire
Tel: 01584 881651
The Monogram Group
Oxfordshire
Tel: 01295 768903
Sub Zero Technology
Leicestershire
Tel: 0116 2402634
Sue Me
Tel: 01707 852 244
Suffolk Wheel Building
Suffolk
Tel: 01473 745380
Suitrak
Bedfordshire
Tel: 0783 443 9005
Sumi Trading
The Netherlands
Tel: 0031 71 5120866
Torco Racing Oils
E.Yorkshire
Tel: 01377 236170
Thatcham
Berkshire
Tel: 01635 868855
Stuff 4 Bikes
S.Yorkshire
Tel: 01302 881919
STX Bike Gear
Kent
Tel: 01795 424428
Top Shot Jackets
Cheshire
Tel: 01260 270763
T-Trac UK
W.Sussex
Tel: 01902 746972
The Mulberry Group
Oxfordshire
Tel: 01869 277077
TA Engineering Supplies
Lincolnshire
Tel: 01724 763773
The Performance Company
Northamptonshire
Tel: 08450 603020
Talon Engineering
Somerset
Tel: 01935 471508
The Tool Connection
Warwickshire
Tel: 01926 818196
Tay Trading International
Shropshire
Tel: 01952 580500
Thermoflash UK
Warwickshire
Tel: 01295 771088
Tecalemit Garage Equipment Devon
Tel: 01752 219111
Thoroughbred Covers
W.Yorkshire
Tel: 01132 795079
Techno-Weld
Oxfordshire
Tel: 01993 851028
Three Bond
Buckinghamshire
Tel: 01908 285000
Tracker Network (UK)
Middlesex
Tel: 01895 234567
Trade Bikes
Hampshire
Tel: 023 92 639372
Trade Direct
S.Yorkshire
Tel: 01142 570111
Tradeck
Cheshire
Tel: 0870 7580250
Traderbike
Tyne & Wear
Tel: 01207 271600
TradeZone(Quill Exhausts)
Cheshire
01942 721 744
Trail Riders Fellowship (TRF)
Shropshire
Tel: 01782 833222
Tran Am
Hampshire
Tel: 01425 620580
Transatlantic Trading Co
London
Tel: 0870 2005511
Trellesport
Cornwall
Tel: 01288 350588
59
T–V
Trev’s Custom Services
W.Midlands
Tel: 024 76 448811
Two Extreme
Worchester
Tel: 0845 609 4311
Tri-Peek International
Essex
Tel: 01799 524098
Two Wheel Centre
Nottinghamshire
Tel: 01623 627 600
Tri-Sphere
Staffordshire
Tel: 01785 282864
Two Wheelers International
Denbighshire
Tel: 01978 869513
Trials & Motocross News
Lancashire
Tel: 01524 834030
Two Zero Products
Tel: 01763 275 842
TWS GB
Herefordshire
Tel: 01531 631266
Trikebitz.com
Somerset
Tel: 01460 30170
Tri-Motive Brand Distribution
Glamorgan
Tel: 01792 652 011
Tyre Link (UK)
Staffordshire
Tel: 01827 62174
Tyreart Products
Kent
Tel: 01474 872924
Triple A Racing
Greater Manchester
Tel: 0844 826 0528
Tri-Sphere megaMAX
Stafford
Tel: 01785 282864
Tyresonline.net
W.Midlands
Tel: 0845 2601600
Triumph Motorcycles
Leicestershire
Tel: 01455 251700
UBL Distribution
London
Tel: 020 8655 2225
Trophy UK
Conwy
Tel: 01745 823333
UKEco Scooters
Wirral
Tel: 0800 141 2568
True Track Software
Staffordshire
Tel: 01782 338743
Ultimate Parts
Nottingham
Tel: 0115 9216668
Utag
Hampshire
Tel: 08452 637313
Wrexham
Tel: 01978 667800
TTS Performance Parts
Northamptonshire
Tel: 01327 858212
V2 Mal
Northamptonshire
Tel: 08700 677617
Tucano Urbano
London
Tel: 0208 876 6805
V60 Racing
Surrey
Tel: 01932 353 020
Tuffmap
Isle of Man
Tel: 0870 7477176
Vac-Bag Products
Northamptonshire
Tel: 01832 733115
Turn A Bikesystem
Middlesex
Tel: 020 8866 0126
Twinshock MX Association
Cumbria
Tel: 01229 463805
Varta Automotive Batteries
Buckinghamshire
Tel: 01753 480610
Two Brothers Racing
W.Yorkshire
Tel: 0113 2383708
VE (UK)
Unit 3C Sheet Stores Estate
Off Fields Farm Road
Long Eaton
Nottingham
NG10 4AU
Tel: 0115 946 2991
Fax: 0115 946 9292
E-Mail: sales@ve-trade.com
Website: www.ve-trade.com
VE (UK) have been wholesaling
and supplying Scooter performance
parts, standard replacement parts,
and scooter accessories for over
25 years. VE not only supply parts
for Scooters, but also for Moto
50/125 (lightweight m/cycles),
Quad/ ATV machines, and now
a full range of mechanical spares
for the Ape’ 3 wheelers. VE (UK)
are the main series sponsor for
the Malossi Piaggio Ape’ World
Championships, which VE have
sponsored since its inception.
VE are the exclusive importers
for Malossi performance products,
Giannelli scooter exhausts,
Mazzucchelli crankshafts, NZI
helmets, Corazzo scooter clothing,
NewFren friction equipment,
LeoVince scooter exhausts, Faco
scooter accessories, Ventico
drive belts, Dunlop scooter tyres,
Scorpion scooter exhaust systems,
FAR mirrors.
VE is also a leading wholesaler/
importer for many top brands
including: Dellorto, Polini, TNT,
Athena, Pinasco Performance
Parts, Top Racing, Vicma, Pinasco,
Franspeed, Artek, Schwalbe, and
Buzzetti.
VE offers the following services
to their extensive dealer network:
Carriage FREE on all invoices
over £50 nett, fast Drop Shipping
service, a new volume discount
on a wide range of parts, and
importantly low trade prices.
The VE exclusive ‘trade only”
web portal at www.ve-trade.
com offers 24/7/365 access, with
instant stock check, online chat is
available to assist dealers, technical
support, place your orders online,
view VE newsletters, and to help
with quotes there are trade & retail
prices.
VE also provide “FREE” their
complete parts database with
images for your company’s website
online store.
All in all, VE offer a package
to give you confidence that you
are getting the best in service, and
importantly, the top scooter brands.
Contact VE (UK):
Tel: 0115 946 2991
Fax: 0115 946 9292
Web: www.ve-trade.com
Vectrix
Hampshire
Tel: 01962 777600
Venhill Engineering
Surrey
Tel: 01306 885111
Verteci.com
Square Tomato
Herts
Tel: 0845 2020088
Veta UK
West Yorkshire
Tel: 01535 655970
Victory Motorcycles
Warwickshire
Tel: 01675 437240
Villiers Services
West Midlands
Tel: 01384 265797
Vintage Motorcycle Club
Staffs
Tel: 01283 540557
Visorvision Ltd
Befordshire
Tel: 07917 518993
Vemar UK Direct
Cumbria
Tel: 07785 247 021
Visordown
London
Tel: 0207 8438806
Vmaxbitz
Solihull
Tel: 0121 745 955
VMD Vision Marketing & Distribution
Clwyd
Tel: 01492 541004
Vortex
Hants
Tel: 023 9250 3423
VSJ
Cumbria
Tel: 017684 83786
Walker Exhaust Silencers (W.E.S)
Powys
Tel: 01874 623030
Walmsleys Commercial
Insurance Brokers
Wigan
Tel: 0845 224 7952
Warn
West Midlands
Tel: 01384 895700
Highlight
youryour
company
entry
from
as little
as £20.
CallCall
our our
sales
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on 01273
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company
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as little
as £20.
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60
W–Z
Wassell
Lincoln
Tel: 01522 888444/8
WK BIKES
Watsonian Squire
Glos
Tel: 01386 700907
Lodge Farm
High Toynton
Horncastle
Lincs LN9 6NR
Tel: 01507 522900/523900
E-mail: henry@wkbikes.com
Web: www.wkbikes.com
WD-40 Company
Milton Keynes
Tel: 01908 555400
Weaving Machinery
Worcs
Tel: 01386 49155
Weise Clothing Co
Bristol
Tel: 0117 971 9200
Weldtite Products
North Lincs
Tel: 01652 660000
Welwyn Tool Group
Herts
Tel: 01707 331111
Westcountry Windlings
Essex
Tel: 01279 731172
West Performance
Isle of Man
Tel: 0871 6661360
WestCo Batteries
Northants
Tel: 01536 484 009
What Bike?
Peterborough
Tel: 01733 468000
Wheeldon Off-Road Centre
S.Devon
Tel: 01548 821 784
A comparatively new name in the
UK, launching last year with a range
of quality scooters and motorcycles
sourced from the Far East. Its sister
company, Quadzilla, has been a
leading light in the quad market for
more than ten years, easily topping
the road legal quad market and,
more recently, moving successfully
into the utility and work quad
markets.
On the scooter front, the range
now boasts three 50cc, three
125cc and a 249cc maxi model,
with trade prices starting from
£749.17 plus VAT. These have
recently been joined by the SM50, a
50cc supermoto styled two-stroke
with a manual six-speed gearbox,
and a trio of 125s; the WK Spirit,
Trail and Sport.
Healthy dealer margins are
available in the region of 30 per
cent. Machines and parts are
available on next-day delivery and
all machines carry an unlimited
mileage, 12-month parts and labour
warranty.
Wiz Racing Products
Somerset
Tel: 01278 662146
World Of QB Carbon
Notts
Tel: 01949 845172
WP Motorsport
Tel: 02380 884088
WP Suspension
Suffolk
Tel: 01284 752102
Wulfsport International
Cumbria
Tel: 01900 873456
Wurth UK
Kent
Tel: 0208 319 6000
Yamaha Motor UK
Surrey
Tel: 01932 358000
Yuasa Battery Sales (UK)
Wiltshire
Tel: 08708 500257
ZingBikes
Tel: 0845 555 1234
World’s End Motorcycles
Distribution
Unit 7 Grange Rd Ind Est
Albion St , Southwick
West Sussex
Tel: 01273 595746
E: sales@wmd-online.com
W: www.wmd-online.com
Wilstow
Suffolk
Tel: 01284 852001
Wolf Racing Exhausts
Leighton Buzzard
Tel: 0870 7410667
WMD
Wholesale Motorcycle
Coventry
Tel: 02476 333319
Wilby
Halifax
Tel: 01422 358 525
types of silencers and complete
systems for road, race and off-road
machines with a choice of materials
and finishes. A high-profile retail
motorcycle press advertisement
and PR campaign is planned for the
brand, designed to drive showroom
traffic to Devil stockists.
Zion Motorsport Supplies
Tel: 01530 274 675
Zip Wear
Berkshire
Tel: 0118 9324201
Zircotec
Oxfordshire
Tel: 01235 434320
Quality replacement parts for the
motorcycle trade. WMD stocks an
extensive selection of parts and
accessories and, in many cases
one part will fit a multitude of
different marques.
WMD was recently appointed
as the official UK distributor for Devil
Exhausts. The premium quality
French high-performance exhaust
manufacturer has been dominant
in its home market for many years
and is now aiming to repeat that
success in the UK through the
Sussex-based operator.
The Devil range covers all
61
The International Centre | Telford | Shropshire | TF3 4JH
February 21-22
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32 - 34 Churchill Way
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www.texa.co.uk - info.uk@texa.com