The Papercrafting Market

Transcription

The Papercrafting Market
2012 Media Kit
READER PROFILE
82% of readers have visited an advertiser’s website; 61% have made a purchase
because of that advertisement.
CardMaker is the first magazine of its kind, bringing artful and inspiring designs
to crafters who create greeting cards for all occasions. With original designs,
beautiful color photos, and technique articles that explain how to use a variety
of materials, CardMaker attracts general crafters of all experience levels, along
with card-making enthusiasts who are always looking for distinctive, unusual
projects.
CardMaker provides easy-to-follow instructions, and a detailed source list and
buyer’s guide so readers can successfully duplicate the project as pictured. Plus,
CardMaker lists materials in a general way so readers can develop thier own
creativity and customize their projects with materials they have on hand.
HERE COMES THE BRIDE
Materials
Card stock: white, black
Oval All stamp set
Dye ink pads: black, gray
14 inches 5/8-inch-wide
black/white ribbon
21 white small self-adhesive
pearls
Punches: Scroll Lace Edge Punch
Around The Page, 1¾ x /8-inch
Oval, Scalloped Oval,
Petite Scalloped Circles LG die
templates (#S4-115)
Textile Texture embossing folder
(#37-1153)
Die-cutting and embossing
machine
Paper adhesive
ADVERTISING DIRECTOR
Michelle Thorpe
(877) 282-4724, ext. 213
michelle_thorpe@drgnetwork.com
Best
Wishes
D E S I G N B Y T R AC Y H E N R Y
Form a 4⅛ x 51/2-inch top-folded card from black
card stock.
Using Textile Texture embossing folder, emboss a
4 x 51/2-inch piece of white card stock. Using Scroll
Lace Edge punch, punch bottom edge of white
embossed panel.
Cut a 2⅞-inch circle from white card stock. In the
same manner as before, emboss circle with Textile
Texture embossing folder.
Using 3⅛-inch Petite Scalloped Circle LG die
template, die-cut a scalloped circle from black card
stock. adhere embossed circle to scalloped circle.
adhere to center top of white embossed panel.
34
CardMaker M ay 2011
Inside detail shown above.
Stamp “Best Wishes” sentiment onto white card
stock using black ink. Punch out sentiment using 13/4
x ⅞-inch oval punch. Punch a scalloped oval from
black card stock. Layer and adhere ovals together;
adhere to embossed circle as shown. Wrap ribbon
around white embossed panel; tie knot on front of
panel and trim ends. adhere to card front. attach
pearls to card front as shown. ●
Sources: Stamp set, Oval punch and Scalloped Oval punch from
Stampin’ Up!; ribbon and self-adhesive pearls from Michaels Stores
Inc.; Scroll Lace Edge Punch Around The Page punch from Martha
Stewart Crafts; die templates from Spellbinders™ Paper Arts; Cuttlebug
embossing folder from Provo Craft.
Card-making skill level
Beginner6%
Easy16%
Intermediate53%
Experienced25%
Ways the Internet is used as a
card-making resource
Blogs
Videos
Project ideas
Forums
E-newsletters
Research
Make purchases
Connect with other hobbyists
Enter contests & promotions
32%
53%
89%
11%
36%
32%
63%
16%
16%
Average amount spent on supplies
each year
$0–$503%
$50–$1006%
$100–$25021%
CardMaker
$250–$50033%
$500–$75021%
$1,000+16%
®
presents
84
Sources for project ideas
Magazines93%
Books40%
TV16%
Websites72%
Blogs27%
Classes/workshops 49%
E-newsletters30%
Kits26%
Number of projects completed
each year
1–109%
11–5036%
51–10033%
100+23%
CardMakerMagazine.com | Fall 2010
Fun Folds
Projects
Inside!
CArDMAker PresenTs: Fun FolDs
Circulation 80,000
Amount spent on supplies in relation
to previous year
As much36%
More than43%
Less than21%
Card-making techniques used
Machine die-cutting
81%
Paper-punching
81%
Stamping
93%
Embossing
84%
Flocking
23%
Embellishing
90%
Paper-piecing 52%
Digital 17%
FAll 2010
We deliver a qualified and engaged paper-crafting audience to help build your
business and promote your brand and products. Let us customize a marketing
solution for you.
Length of time readers hold onto
each issue
1–5 years47%
5–10 years24%
10+ years29%
Discover Creative
Card Making With
•Accordion Folds
•Tea Bag Folding
•Iris Folding
•And More!
Print
CardMaker regular features include the following:
Card Capers: Features quick
Stamping Savvy: Features
cards that can be created in ten
minutes or less.
CarD Capers Cute school-themed papers are the key element
in this design that is sure to make the grade!
Materials
Back To School™ printed papers:
School Buses, Computer Class,
Scattered Pencils
Back To School™ stickers: Dome,
K–6 Grade Dimensional,
Bouncy, Rulers & Pencils
Chipboard
5 inches ⁄-inch-wide blue
numbered Back to School™
ribbon
Green pearlescent gel pen
Paper trimmer
Metal ruler
Scissors
Adhesive foam tape
Permanent tape runner
cards with stamped images,
backgrounds and borders.
Tips & Techniques:
D E S I G N B Y S T E P H A N I E B A R N A R D, CO U R T E S Y O F T H E S TA M P S O F L I F E
Back-toSchool
Form a 41/4 x 51/2-inch side-folded card from
orange cardstock. Using black ink, stamp diamond
background onto card front.
Cut a 33/4 x 5-inch piece from black cardstock.
Using Damask embossing folder, emboss black panel.
Wrap ribbon around black panel 3/4 inch below top
edge; secure ends to back. Adhere to card front.
Cut a 17/8-inch square from orange cardstock.
Using black ink, stamp Halloween sentiment onto
orange cardstock. Using electronic cutting machine,
cut a 13/8-inch circle around sentiment. In the same
manner, cut a 13/4-inch scalloped circle from black
cardstock. Layer and adhere square, scalloped circle
and sentiment circle to card front as shown.
Cut a 23/8 x 21/8-inch piece from black cardstock.
Adhere to orange cardstock; trim a small border.
Adhere to card front as shown.
Using orange ink, stamp body of pumpkin onto
cream cardstock; stamp pumpkin outline, stem and
jack-o’-lantern face onto orange pumpkin with
brown ink. Cut out and attach to card front as
shown using foam squares.
Use black ink to stamp “trick or TreAT!” and
a bat onto orange cardstock. Cut out. Adhere
to black cardstock; trim a small border. Adhere
inside card. ●
Sources: Cardstock from Bazzill Basics Paper Inc.; stamp sets from
The Stamps of Life; embossing folders, embossing machine and
eclips electronic cutting machine from Sizzix.
Stitching
Materials
Cardstock: orange, black, cream
Stamp sets: Backgrounds2build,
Thanks2Fall
Dye ink pads: black, brown,
orange
5 inches ⁄-inch-wide black/white
decorative ribbon
Damask & Regal Flourishes Set
embossing folders (#656648)
Embossing machine
Electronic cutting machine
Adhesive foam squares
Paper adhesive
B Y K I M B E R M CG R AY
D E S I G N CO U R T E S Y O F C R A F T M A R K E T I N G CO N N E C T I O N S I N C .
Form a 5 x 7-inch side-folded card from School Buses paper. Cut a
41/2 x 3-inch piece from Computer Class paper and a 3 x 4-inch piece from Scattered
pencils paper. Adhere pieces to card front as shown.
Adhere ribbon to card front, 11/8�inches above bottom edge. Attach star Dome
stickers along upper left edge of Computer Class paper piece.
Using foam tape, attach stickers to card front as shown. Attach desired Bouncy
stickers inside card. Write desired message using gel pen. ●
many of the techniques used in card making come
from other types of crafting. Sewing on paper is a
perfect example. Stitches create additional texture
and interest, and give cards an added homemade feel.
Three ways to add stitching to your cards are with
your sewing machine, hand-stitching or embroidery
with a simple needle and thread, or you can create
faux stitches with your favorite pen.
Yes, the same sewing machine that you’ve used for
stitching together your fabric projects can be used
with paper. The following three helpful suggestions
will lead you to success the first time you use it on
paper. First, it’s best to keep one needle set aside
just for paper, because sewing on paper will dull
your needle. Next, lengthen your stitch setting. If
your stitches are too close together, you will end up
shredding your paper and cutting it apart with the
stitches. You may also need to adjust the tension.
run a scrap paper through to test your setup
before sewing on your project. Finally, use adhesive
sparingly where you plan to stitch. If you stitch
through adhesive, it may gum
up your machine. Have fun
experimenting with different
stitch designs and thread
colors. machine stitching on
your projects is really quick,
easy and fun.
If you don’t own a
sewing machine, you
can hand-stitch
or embroider on
your cards just
CardMaker S ep T em B er 2011
Happy Birthday to
You: Features birthday card
24
like you can on fabric. The most important thing to
remember is that you will need to prepunch holes
for your design in your paper before you begin. Start
by using a pencil to draw a line or design where you
want the stitching to be. Next, use a paper piercer
or pushpin to create holes an even distance apart.
You can either eyeball the hole placement or use a
ruler for more precise stitch lengths. There are some
great tools on the market that do the designing for
you. Bazzill’s In Stitch’z offers many different design
templates for you to lay on your project, and all
you have to do is pierce through the holes to create
the design. We r memory Keepers offers the Sew
easy tool and different design stitch heads. Simply
lay your paper on a piece of craft foam and roll the
Sew easy tool over your paper. It perfectly pierces
a stitch design right into your project. Use a needle
and embroidery floss to stitch the design. Hand
stitching is more time consuming, but it will add a
homespun look without a machine.
Finally, if you like the look of stitching but don’t
want to mess with needle and thread, grab a pen and
create faux stitches! You can either take your pen
straight to paper or plan it out a bit. Using a pencil
and maybe even a ruler, draw out your design first.
Once you are satisfied with the design, draw even
dashes to replicate stitches. Let the pen ink dry for a
moment and then carefully erase the pencil line. Faux
stitching is quick and easy, and allows for a lot of
freedom in design.
Try one or all three types of stitching. No matter
which way you add some stitches to your cards,
you will end up with beautiful handmade results. ●
18
Clear the Road
DESIGN BY KRISTINE REYNOLDS
Die templates: Long Classic
Rectangles LG (#S4-142),
Long Classic Scalloped
Rectangles LG (#S4-143),
Standard Circles LG
(#S4-114), Standard Circles
SM (#S4-116)
Die-cutting machine
Adhesive foam squares
Paper adhesive
Artful Mini Cards
Quill It Easy: Features
CardMaker S ep T em B er 2 0 1 1
cards with quilled accents.
QuILL It easY Deliver a not-so-spooky Halloween message
in this quick and easy card.
Halloween Bat Card
Fun Folds: Features
™
By Janice E. McKee
Creative Techniques
and
Inspiration for Card
Makers
701028
OUR FAVORITE PRODUCTS
Portrait Gallery Papers, Overlays &
Rub-ons
Raffia Collection
Thanks2Fall Clear Stamp Set
Manufactured by The {Stamps} of Life
HoneyPOP Clear Stamp Sets &
Whether you’re celebrating Halloween,
Tissue
Paper Pads
Thanksgiving or simply the beauty
of autumn,
Manufactured
you’ll find the Thanks2Fall stamp
set just whatby Inky Antics
The HoneypOp
Collection from Inky
you need. A total of 34 images, designed
by
sogiving
much fun! There are 12
Stephanie Barnard, are includedAntics
in theisset
clear stamp are
sets in the collection each
you incredible versatility—the possibilities
work with the honeycomb
endless! Stamped pumpkins candesigned
easily betoturned
paper
pads,
which
are
into jack-o’-lanterns with your choice of noses, eyes like the festive
honeycomb
decorations
you’ve seen at
and mouths, and the word stamps
are designed
in
party
stores.
are included on the
a manner that allow you to create
several
diffInstructions
erent
back of each
stamp set showing you how easy it
sentiments. As with any stamp purchase
from
is the
to add
this of
dimensional surprise inside
The {Stamps} of Life, you’ll have
option
a card. The honeycomb paper pads measure
purchasing the same
5 x 7 inches and are available in 10
images in digital
different colors.
format. Join Stephanie’s
Suggested retail prices—Stamp set, $11.95;
monthly stamp club to
paper pad, $5.95
enjoy reduced prices!
Visit their website for
more information.
Manufactured by Hambly Studios
Manufactured by Prima Marketing Inc.
Who knew raffia could be used to create such
gorgeous flowers! my experience with raffia
is limited; I’ve used it mainly to wrap around
handmade cards and to tie gift bags shut. The
folks at prima marketing have definitely taken
raffia up to the next level with these beauties.
each flower is handmade and is adorned with a
beaded rhinestone
center. Thper
ere are a multitude
Suggested retail prices—Printed
papers, $.64–$1.29
of color
palettes
so you’re
sheet; stickers, $3.99–$4.99;
stamp
sets, available,
$9.99–$11.99
sure to find your favorite. each
package contains four flowers
in four coordinating
colors. Flowers measure
Copic® Airbrushing System
Manufactured by Imagination International Inc. approximately 21/4 inches
in diameter.
Did you know that besides using your Copic markers
to color beautiful images,
price— airbrush
you can also airbrush with them? The ABS-1N kit Suggested
is Copic’s retail
best-selling
package
system. With this kit, you’ll receive everything you $4.99
need,per
other
than the markers,
to begin airbrushing as soon as you open the box. The system is easy to operate
and no electricity is required. There is also no cleaning involved when changing
colors; simply insert a different-color marker and press the trigger!
Intended for use with Copic Original and Sketch markers, this
system can be used to airbrush any surface. Different effects
Irresistibles
can be achieved, depending on the
pressure that is put on
the trigger and the distance the Manufactured
ink is being sprayed from
by Closeand
To are safe to use
the surface. All Copic inks are nontoxic
My Heart
for airbrushing.
The Eclectic
Suggested retail price—$109.99
Alphabet set
from Close to My
Heart is simply
irresistible! Each
letter has a resist
pattern printed on
it. Cover the letters with inks, markers, chalks or
watercolors, and wipe away the excess with a
paper towel to watch the patterns appear. Being
able to choose what color of ink you want to use
makes these letters extremely versatile. This set
includes two 9 x 12-inch chipboard sheets of
die-cut letters featuring four different patterns.
Check out Close To My Heart’s website to see
the entire Irresistibles line.
Hambly Studios always amazes me with their
hand–silk-screened papers, overlays and rubons. Without fail, their designers transform
trendy images into classic patterns that work
well not only in the paper-crafting world, but
also in the home-decorating world. I have long
loved silhouette portraits, so the new Portrait
Bean Blossoms
Gallery collection became an instant favorite of
Manufactured by Jillibean Soup
mine as soon as I saw it! The 12 x 12-inch papers
If you’re looking to save time when making
arecards,
available in four different colors, while
you will love these self-adhesive jute flowers,
otherwise
the
12 x 12-inch overlays are available in five
known as Bean Blossoms, from Jillibean Soup.
They’re
different
colors. Rub-on transfers, which include
perfect to use as the focal point on your project
or as a like a top hat, bow ties, glasses and
fun images
finishing touch. Available in three color palettes,
each are available in black, antique pink
mustaches,
package contains three flowers in different colors
and teal.
and antique
fl
owers
sizes. Small flowers measure 13/4 inches, medium
Suggested retail prices—Papers, $1.69 per sheet,
measure 2 inches and large flowers measureoverlays,
21/2 inches.
$3 per sheet; rub-ons, $4
premade embellishments like these can make your card
making so easy!
Suggested retail prices—
Clear stamp set only,
$12.95; clear stamp set &
digital images, $15.90 or
Club Price, clear stamp
set, $10.95; clear stamp
set & digital images,
$14.90
Suggested retail price—$3.99 per package
GooseBumps Clear Texture Spray
Manufactured by Tsukineko LLC
Use this quick-drying spray to add instant
texture to almost any craft project! With a simple
press of a button, you can add a light coating of
texture that resembles a water mist up to a thick
coating that creates a glaze depending on how
close you spray it to your project. The spray dries
clear and is water-resistant once dry. Drying time
will vary depending on the thickness of
and
10coat
the surface on which it’s being spray
onto. Unlike some sprays, this spray
will not cause your paper to curl up
along the edges. It can be used on
a variety of surfaces and can also be
used in resist techniques along with
stencils to create stunning textured
patterns on your projects. Available
in a 2 fluid ounce bottle, best results
are achieved when cleaning sprayer
with water immediately after
each use.
Triple Layer Punches
Manufactured by Stampin’ Up!
most crafters never have enough storage area in their
homes, so any product that can save space is bound to
be popular. meet the new Triple Layer punches from
Stampin’ Up!, which include three coordinated images
in each punch. move the lever on the end of the
punch to choose the image you want to create. punch
all three images and you can create your own layered
embellishment. each punch measures approximately
21/4 x 41/2 x 2 inches when closed. A lever on the bottom
of the punch allows you to lock the punch in place so
it stays flat when in storage.
I L LU S T R AT I O N O N PA G E 7 7
For bat’s body, use quilling tool to roll a 6-inch
length of black quilling paper into a marquise (see
illustration). repeat once.
For bat’s wings, use quilling tool to roll a 15-inch
length of black quilling paper into a marquise (see
illustration). referring to photo, choose which edge
will be bottom of wing; pinch bottom edge with
fingers to create a rippled effect. repeat once.
Assemble and adhere bat to card front as shown. ●
Source: Quilling paper strips and quilling tool from Quilled Creations Inc.
Materials
Black cardstock
Orange Halloween-themed
printed paper
Black ⁄-inch-wide quilling
paper strips
Halloween sentiments rub-on
transfers or stamps (optional)
10 inches ⁄-inch-wide white/
black-stitched ribbon
Quilling tool
Tweezers
Toothpick
Paper adhesive
Computer with printer
Cardstock: kraft, brown, dark orange
Wild Saffron Designer Paper Pad
Tracing paper
Black fine-tip marker
1-inch square punch
Double-sided tape
Paper adhesive
Computer with printer/scanner
(optional)
CardMakerMagazine.com
9
a CarD & mOre Handcrafted note cards with a special surprise
tucked inside are an ideal way to deliver warm autumn greetings.
Sketch Book: Features
Materials
Cardstock: orange, black, white
White chipboard “B”
Fanciful Fall stamp set
Black dye ink pad
Copic® markers: G94, Y35, Y38,
YG95, YR18
Craft sponge
Paper adhesive
Fall Note Card
card sketches and sample
projects aimed at inspiring
card makers.
Sources: Cardstock and stamp set from Gina K. Designs; chipboard
“B” from Hobby Lobby Stores Inc./The Paper Studio; markers from
Imagination International Inc.
D E S I G N B Y PAT T I G I L L I A M
Materials
Cardstock: light tan, red, ivory, black
Harvest Gatherings Mat Stack
Stamps: Pumpkin Emma,
Back2Basics set
Dye ink pads: black, brown, blue,
olive green, light brown distress
Copic® markers: E00, E01, RV21
Black fine-tip pen
Classic Scalloped Rectangles LG die
templates (#S4-133)
Die-cutting and embossing machine
Scoring tool
Sponge dauber
Paper adhesive
sKetCH bOOK Start with a card sketch to inspire, add your
favorite supplies and let your creativity soar!
sK
mIs
s
Card e tCH eD
M
e
has akerM s 1–
them
2
ag
avail azine.c 4?
ab
om
le no
w!
D E S I G N B Y CO R E N E PA I N T E R
I L LU S T R AT I O N S O N PA G E 7 8
S K E TC H B Y TA M I M AY B E R R Y
22
You Soar Above
the Rest
S ep T em B er 2011
15
D E S I G N B Y KO R I N S U T H E R L A N D, CO U R T E S Y O F S W E E T ‘ N S A S S Y S TA M P S
Sources: Cardstock from Die Cuts With A View; Little Boy printed papers
from Echo Park Paper Co.; Little Boy Toys stamp set from Sweet ‘n Sassy
Stamps; markers from Imagination International Inc.
Congratulations
D E S I G N B Y V I C K I D U TC H E R
Sources: Cardstock, Inside & Out stamp set and Vintage Background stamp
set from Gina K. Designs; printed papers from K&Company and Hobby
Lobby Stores Inc./The Paper Studio; self-adhesive rhinestones from The Paper
Company™/TPC Studio™; die templates from Spellbinders™ Paper Arts.
Sources: Wild Saffron Designer Paper Pad from K&Company; square
punch from McGill Inc.
23
82
16
Print
25
#
into a triangle shape, fold
wrong sides together
along horizontal crease;
push sides in toward
center, pushing along
horizontal fold (Fig. 2
and Fig. 3).
To complete each folded triangle, fold left outside
edge of top layer up toward center fold; repeat with
right outside edge (Fig. 4 and Fig. 5). Flip folded
piece over; fold left layer down, aligning outside edge
with center fold (Fig. 6); secure fold with doublesided tape. repeat with right layer (Fig. 7); this
creates a square shape on this side.
Adhere eight folded pieces to card front as shown.
For inside, hand-print or use a
computer to generate desired
sentiment onto kraft cardstock.
Cut a rectangle around
sentiment. Adhere to red printed
paper; trim a small border.
Adhere to brown cardstock; trim
a border. Adhere inside card.
Adhere remaining two folded Inside detail shown above.
leaves inside card as shown. ●
11
greeting cards that provide
useful extras.
saY It WItH stYLe A chipboard “B” and stamped pumpkins
partner to deliver a special Halloween greeting.
Form a 51/2 x 41/4-inch top-folded card from orange
cardstock. Adhere a 31/4 x 41/4-inch piece of black
cardstock to card front, aligning left edges.
Cut a 5 x 33/4-inch piece from white cardstock.
Stamp pumpkins onto white panel as shown. Color
pumpkins and add grass using markers. Adhere to
card front.
Using craft sponge, ink chipboard “B” black.
Adhere to left side of image panel. Stamp pumpkin
onto lower left corner inside card. Stamp “happy
Halloween” inside card. ●
A Card & More: Features
Falling
Leaves
Manufactured by We R
Memory Keepers
Due to the
popularity of the
Sew easy tool
since its official
release last
November, We r
memory Keepers
has released new larger
interchangeable heads, new floss combinations, a
new foam piercing mat and a new storage carrying
case. The new heads, which feature designs like
banners, hearts, loops and lazy-daisy stitches,
measure approximately 11/4 inches in width
versus the 3/4-inch size of the original heads. New
floss-color combos include variegated, glitter
and baker’s twine. The storage case measures
approximately 9 x 14 inches and has room to store
several flosses, numerous stitch heads, scissors, the
Sew easy tool and the 7 x 12-inch piercing mat.
S ep T em B er 2 0 1 1
Features cards that include
special words or sentiments.
DESIGN BY MELANIE MUENCHINGER
Project notes: Refer to photo and illustration on page 77
when forming quilled shapes. Use a toothpick to place glue
on ends of quilling paper when securing quilled shapes.
Tweezers can be used to place quilled shapes onto cards.
Form a 5 x 41/4-inch top-folded card from black
cardstock.
Use computer to generate “Swooping In to Wish
You a HAppY HALLOWeeN!” onto orange printed paper as shown. Option: Sentiment may also be
created using rub-on transfers or stamps. Trim sentiment
panel down to 43/4 x 3 inches. Adhere to card front.
Cut ribbon into two 5-inch lengths. Adhere lengths
of ribbon to card front as shown.
Materials
S ep T em B er 2 0 1 1
Sew Easy
Storage Case &
Accessories
Suggested retail prices—Storage case, $15.99; piercing
mat, $8.99, stitch heads, $3.99; floss, $3.99
Say It With Style:
Boo!
DESIGN BY ANN MARTIN
cards that showcase easy
and innovative folding
techniques.
Project note: If you’ve never tried tea-bag folding, it is
a good idea to practice the folding technique with larger
squares of paper before folding 1-inch-square pieces.
Form a 51/2 x 41/4-inch top-folded card from kraft
cardstock.
place a sheet of tracing paper on top of branch
pattern on page 78 and use a pencil to trace branch.
Turn tracing paper over and use pencil to retrace the
lines; this creates your own transfer paper. Turn tracing
paper over to front and place on top of a 51/8 x 33/4-inch
piece of brown cardstock, positioning branch as shown.
retrace branch again, transferring pattern onto brown
piece. remove tracing paper and outline branch with a
black marker. Option: You can also use a computer scanner
to scan the branch pattern onto your computer, print it onto
brown cardstock and then cut to size.
Adhere brown panel to dark orange cardstock; trim
a small border. Adhere to brown card stock and trim
a very narrow border. Adhere to card front.
punch 10 squares from assorted printed papers. To
create leaves, use Basic Triangle Fold (Figs. 1–3), with
each punched square by folding square piece of paper
in half diagonally wrong sides together; unfold. repeat,
folding diagonally in opposite direction with wrong sides
together; unfold. Fold in half horizontally, right sides
together, crease well; unfold. Fold in half vertically, right
sides together, crease well; unfold (Fig. 1). To collapse
Mini Cards
S ep T em B er 2011
create these beautiful mini autumn leaves.
Artful
PaPer
Craft
Coming Soon from Annie’s Attic
Suggested retail price—$6
FuN FOLDs Build on basic tea-bag folding techniques to
20
Black/white drop shadow
and white/black
drop shadow versions
(below)
HappY bIrtHDaY tO YOu Celebrate one of the biggest milestones
in a teenager’s life with a card created just for the occasion.
Cardstock: light brown,
orange, white, light blue,
blue
Pyrus printed papers: Oblate,
Pirum, Regul
Birthday Boy stamp set
Black dye ink pad
Copic® markers: B00, B91, B93,
C-3, E00, E02, G20, G21,
YR00, YR04, YR21, YR24
Punches: ½-inch circle, Flower,
scalloped edge
8
projects.
Materials
It’s back-to-School time—celebrate
its arrival with this fun collection
from The paper Company! From
stickers to papers to stamp
sets, this assortment covers it all.
Colorful school motifs, along
with classic patterns like
polka dots, argyle and
plaid, decorate the 12 x 12inch sheets of double-sided
paper. A variety of stickers
including epoxy, chipboard
and dimensional give you lots
of design options. The school
bus stickers which bounce up and
down would surely bring a smile to your favorite
student’s face. Clear stamps and die cuts are
also available.
Stacked name version,
White (below)
mini cards are a wonderful way to let someone know you’re thinking of them.
They’re tiny enough that you can sneak them into a lunch bag or a briefcase, and not
only will you make the recipient’s day, you’ll let them know they are loved. This 48page book celebrates those tiny treasures. The book’s 12 chapters cover a wide variety
of techniques that can be used on mini cards. You’ll learn how to embroider on cards,
embellish fabric, stamp and emboss, monoprint and how to use vintage images on
your cards. Detailed instructions will help you learn each technique along with
photos to guide you. Beautiful photographs of cards incorporating each technique
will inspire you to create your own mini works of art! Available November 18, 2011.
Manufactured by The Paper Company™/
TPC Studio™
Minimum sizes allowed
(below).
Reverse white is not
recommended at this
size.
Black version (left)
White version (below)
Back-to-School Collection
Happy Halloween
Features helpful tips and
suggestions on today’s
top card-making tools and
techniques.
Note: Symbols such
as ®, ©, and ™ are
never to
appear as less than
5 pt. in size. If, in the
event of
reducing a logo to
fit a space the symbol
appears
too small, that symbol
must be reset to the
minimum
5 pt. type size.
Stacked name version,
Black (below)
Associate Editor Brooke Smith shares her views on products that are available for
card making. As always, check first with your local retail stores for products. If you
can’t find a product, contact the manufacturer directly to find a shop in your area.
See manufacturer listings in the Buyer’s Guide on page 79.
designs for spooky occasions and days to be thankful.
them, stitches add a charming homespun feel to card designs.
Sources: Back To School™ printed papers, stickers and ribbon from The Paper Company™/TPC Studio™; gel pen,
adhesive foam tape and permanent tape runner from Elmer’s® Products Inc.; paper trimmer, ruler and scissors
from X-ACTO®.
OFP
Annie’s Attic official
logo, created 1/03,
revised 6/04
(You must be familiar
with the DRG corporate
standards before any
logo
usage attempt.)
Black version (below)
O U R FAV O R I T E P R O D U C T S
stampING saVVY One versatile stamp set inspires autumn card
tIps & teCHNIQues Regardless of how you choose to create
14
Our Favorite Products: Features some of CardMaker’s favorite products!
Print Schedule
2012 CardMaker Editorial Calender
2012 CardMaker Print Schedule
Issue
Ad Close
Date
Materials
Due Date
Mail Date
Newsstand
Date
November 2011
08/09/11
8/16/11
9/27/11
10/18/11
January 2012
09/27/11
10/04/11
11/15/11
12/06/11
March 2012
11/08/11
11/15/11
12/27/11
01/17/12
Spring SIP 2012
12/20/11
12/27/11
N/A
02/28/12
May 2012
01/31/12
02/07/12
03/20/12
04/10/12
July 2012
03/20/12
03/27/12
05/08/12
05/29/12
05/15/12
05/22/12
07/03/12
07/24/12
Fall SIP 2012
06/26/12
07/03/12
N/A
09/04/12
November 2012
08/07/12
08/14/12
09/25/12
10/16/12
January 2013
09/25/12
10/02/12
11/13/12
12/04/12
March 2013
11/06/12
11/13/12
12/25/12
01/15/13
March 2012 Issue: Spring Flowers; motifs and colors of springtime;
Submissions deadline: 6/20/2011 • Project/instruction deadline: 8/1/2011 • On-sale date: 1/17/2012
Editorial Focuses:
Paper Flowers (floral embellishments created with a variety of techniques; step-by-step tutorials will be
included)
Baby cards (birth announcements, baby- shower cards, “you’re expecting,” thank you)
The Colors of Easter (projects designed in bright pastel colors to cover spectrum of the color wheel;
religious, whimsical, and elegant designs)
May 2012 Issue: Sophisticated Card Making
Submissions deadline: 9/9/2011 • Project/instruction deadline: 10/20/2011• On-sale date: 4/10/2012
Editorial Project Focuses: Sophisticated greeting card designs; glitter, monochromatic color palettes
Wedding/Anniversary: color feature Monochromatic color palettes looking for elegant and sophisticated
card designs
Mother’s Day and Father’s Day:
Graduation/Teacher Thank You:
July 2012 Issue:
Editorial Focuses:
Birthday Bash (color wheel feature): prop with iced cookies and/or cupcakes
Patriotic themed feature
Photo cards: digital photos and software; print photos incorporated into card designs
September 2012 Issue: Autumn issue
Editorial Focuses:
All-Occasion Autumn Greeting Cards;
Halloween Treat cards and party invitations;
Stamped Scenes: cards that feature scenes created with a variety of stamps.
November 2012 Issue: Holiday issue
Submissions deadline: 3/20/2012 • Project/instruction deadline: 4/30/2012• On-sale date: 10/16/2012
Editorial Focuses:
All-occasion winter greeting cards
Thanksgiving; Hanukkah
Christmas
Please contact your account manager for design submission information
*Editorial Calendar subject to change.
Editorial
Calendar
September 2012
January 2012 Issue: Winter Warm-Up/Valentine’s Day
Editorial Focuses:
Winter Warm-Up (day-brightener, thinking of you, wishing you a good day, encouragement type
cards with fabric elements incorporated into the design in some capacity; die-cut pieces, sewn
embellishments, fabric flowers, etc.)
Valentine’s Day (will include vintage and traditional card designs and images)
Colorful Banners & Pennants (all-occasion card feature will showcase cards with banners or pennants
included in the design; the color wheel is the color inspiration for this feature; projects can include a
range of colors or can be monochromatic)
Online
*
FR00378
Chocolate Therapy
Materials
DeSIgn by Anne House
CardMaker e-Newsletters
are subscribed to by 95,000 card makers,
and the list is regularly updated. As a
connectivity tool, CardMaker’s FREE
e-newsletter arrives in subscribers’
inboxes every three weeks, with cardmaking information, patterns, ideas, tips
and the
latest news.
Project note: Use brown ink to stamp images; use light brown ink to ink edges of
cream pieces.
Form a 51/2 x 4-inch top-folded card from brown card stock. Adhere a 5 x 31/2inch piece of Spring Blossom paper to a 51/4 x 33/4-inch piece of cream card stock;
adhere to card front.
Stamp main image toward center top of a 23/4 x 31/2-inch piece of cream card
stock; stamp “Chocolate,” on lower right corner. Adhere to Easter Bonnet paper;
trim a small border. Adhere to brown card stock; trim a small border. Tie ribbon
around rectangle; trim ends. Attach pearls to upper left corner
of rectangle. Adhere to card front as shown.
Cut a piece of Spring Blossom paper to fit inside card; adhere.
Stamp “it’s cheaper than therapy.” on a 31/2 x 11/2-inch piece of
cream card stock. Adhere inside card. l
SIMPLY
QUICKLY
NEATLY
CREATE
YOUR WORLD.
Card stock: brown, cream
White Chocolate bunnies doublesided printed papers: Spring
blossom, easter bonnet
Chocolate Therapy stamp set
Ink pads: light brown, brown
fine-detail
5 brown self-adhesive pearls in
varying sizes
14 inches 3/8-inch-wide brown
decorative ribbon
Paper glue
Sources: Card stock from Die Cuts With A View; printed papers from Rusty Pickle;
stamp set from Inkadinkado; fine-detail ink pad from Tsukinkeo Inc.; self-adhesive
pearls from Kaisercraft; ribbon from Michaels Stores Inc.
XYRON® CREATE a STICKER MAX™
XYRON® CREATE A STICKER™ LETS YOU QUICKLY AND SIMPLY APPLY
EDGE-TO-EDGE ADHESIVE TO ALMOST ANYTHING UP TO 5” WIDE
WITHOUT HEAT, ELECTRICITY OR BATTERIES. Best of all, there is
no messy glue to clean up or hot surfaces to worry about.
What Will You Create?
For more information visit XYRON.com
Available at AC Moore, Amazon.com, JoAnn Craft and Fabric Stores,
XYRON® CREATE a STICKER™
Hobby Lobby, Michaels, Office Max, Roberts Crafts, StickerMaker.com,
Walmart and independent retail stores.
From CardMaker magazine, July 2009, Vol 5, No. 4, Page 52, Copyright © 2009 CardMaker magazine Page 1
Page 2
Page 3
PDF Downloads
DRG has 20,000 monthly PDF downloads of free paper-craft patterns on
www.FreePatterns.com and www.Free-CardMaking.com. Sponsor the
paper-crafting PDF downloads, and the first page of every download will have your fullpage ad. PDF downloads can only be sold on a monthly basis; there is only one full-page
ad per download.
Email Blasts
DRG has an email database
of paper crafters that can be
accessed for your company’s
promotional email blasts. There
are approximately 95,000 email
subscriber names, with the list
being updated frequently.
www.CardMakerMagazine.com
Follow us on Facebook to connect with other card makers, be among the first to
know when a new issue is released, get a behind-the-scenes look at the magazine,
share photos of projects you've completed and much more! 2,700 fans and
growing!
http://www.facebook.com/CardMakerMag
ollow us on Facebook to . . .
• CONNECTwithotherquilters
Opt-In sign up page
When card-makers sign up for one
of DRG’s free pattern sites, such as
FreePatterns.com or Free-CardMaking.com, they are brought to a web
page for the option to sign up for
additional clubs. Place your ad here
so dedicated card-makers can opt-in
to your clubs/newsletters/etc.
Visit Card-Making Connections, our NEW CardMaker blog that is coming
soon and is dedicated to all things card-making.
Online
is the online face of CardMaker magazine and serves 225,000 monthly page views. As an online
extension of the magazine, CardMakerMagazine.com offers more pages, more designs and more
information, in addition to a look at the present issue, a preview of the upcoming issue, and
keyed access to two years’ worth of easily accessible and searchable back issues. With a regular
online community, card makers meet, swap cards, download, enter giveaways and blog with
others as dedicated and as talented as themselves.
www.Free-Cardmaking.com serves 280,000 monthly page views and is home to hundreds of free
card-making and paper crafting patterns.
Specs
Online
Print
Full Page
Trim
8" x 103/4"
Bleed
81/2" x 111/4"
Two-Thirds Page
Vertical
45/8 " x 91/2"
Horizontal
7" x 61/4"
Unit
Size (Pixels)
Leaderboards
Wide Skyscraper
Medium Rectangle
Full Page PDF Download
728 x 90
160 x 600
300 x 250
8" x 10.5 " (144–350 dpi)
Submitting Materials
Materials can be submitted by email if files are under 5MB, or uploaded to an FTP site. For information on
our FTP site, contact Malinda Webster (contact information below). Proofs and CDs can be mailed to:
DRG
Malinda Webster
Ad Sales
306 East Parr Road
Berne, IN 46711
Electronic Media
DRG operates on a Mac platform. Files must include ALL original files, images (linked, placed or supporting
EPS files) and fonts.
One-Third Page
Vertical
21/4 " x 91/2"
Horizontal
7" x 31/8"
Square
45/8" x 45/8"
Fonts
All fonts used are to be supplied or converted to outlines.
Images
Supply high-resolution images (300 dpi or better). Photoshop files, PDFs, .TIFF, JPEG or EPS files are accepted.
(DRG does not accept responsibility for the quality of low-resolution files.)
Colors
All colors must be CMYK. Spot or Pantone colors will be converted to CMYK. Black needs to be 100% black.
One-Half Page
Vertical
31/2" x 91/2"
Horizontal
7" x 45/8"
One-Sixth Page
Vertical
21/4" x 45/8"
Horizontal
45/8" x 21/4"
One-Twelfth Page
Square
21/4" x 21/4"
Malinda Webster
Ad Traffic Coordinator
(877) 282-4724 ext. 309
malinda_webster@drgnetwork.com
Specs
One-Fourth Page
Vertical
31/2" x 45/8"
Horizontal
45/8" x 31/2"
Contact us with questions:
ADVERTISING DIRECTOR
Michelle Thorpe
(877) 282-4724, ext. 213
michelle_thorpe@drgnetwork.com
AD TRAFFIC COORDINATOR
Malinda Webster
(877) 282-4724, ext. 309
malinda_webster@drgnetwork.com
EDITOR
Tanya Fox
(260) 589-4000, ext. 320
Tanya_Fox@drgnetwork.com
DRG official logo, created 1/03, modified 12/11
(You must be familiar with the DRG corporate logo
standards before any usage attempt.)
DRG Logo Gray:
Pantone: Cool Gray 7
CMYK: 37K
RGB: R174, G176, B178
Hexadecimal: 808080
DRG Logo Blue:
Pantone: 660C, 285U
CMYK: C90, M57
RGB: R36, G74, B159
Hexadecimal: 24499f
Pantone 660C version (below)
Black version (below)
Minimum sizes allowed (below).
Reverse white is not
recommended at this size.
Pantone 660C version (left)

The Papercrafting Market

Transcription

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