Sponsorship Proposal - The Grove Craft Beer and Wine Festival

Sponsorship Proposal Friday July 17, 2015 5:30pm – 10:00pm
The Grove, 1421 Milwaukee Ave. Glenview, IL
Sponsorship Opportunity
“most craC beer drinkers describe themselves as being educated, independent, open-­‐minded and willing to try new things. “-­‐ V.R. Lane, PHD Cra$ Beer and Consumer Behavior “The higher the income, the more likely one is to buy craC beer”-­‐ Jay Brooks, Cra$ Beer Untapped “CraC beer lovers are 153% more likely to always buy organic” -­‐ V.R. Lane, PHD Cra$ Beer and Consumer Behavior “36% more likely to be the ones to choose the movie they are going to see at the theater” -­‐ V.R. Lane, PHD Cra$ Beer and Consumer Behavior The !
Grove Craft Beer & Wine Festival!
Concept!
A Craft Beer and Wine festival showcasing 30+ brewers
and wineries in a beautiful outdoor environment over the
sprawling 143 acres grounds of The Grove in Glenview, IL.!
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Proceeds benefit the non-tax-supported Grove Heritage
Association (GHA) to acquire and preserve the quality of
surrounding properties, securing a green and !
sustainable environment for generations to come, and to
support special Grove projects. This is a fantastic green
initiative that sponsors can be proud of supporting.!
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Additional Elements to this festival include:!
• Excellent Live Music!
• A widely publicized home brewer competition!
• Home Brewing Education presentations!
• Display of a 1967 rare corvette valued near $1M!
• Access to The Grove’s spectacular Interpretive Center!
• Access to The Grove’s Smithsonian like historical
archives current exhibit!
• Games and activities!
• Excellent food from local vendors and restaurants The Grove Heritage Association!
Beautiful Park Setting in
Chicago’s near north shore
suburb of Glenview, IL!
Why Sponsor? • 
1. CraC beer fesPvals, in general, draw a unique psychographic/demographic profile combinaPon: –  They are typically early adopters more open to trying something new –  A more affluent demographic not concerned with higher price points –  Crowds that come and stay at events for 4 hours or more, remaining accessible to sponsors all the while –  A more open-­‐minded customer set that is easier to more likely to engage with experienPal markePng –  A psychographic that is 53% more likely to make choices for groups they are part of –  Feel rewarded by being idenPfied as a trend seZer • 
2. The specific event, “The Grove CraC Beer & Wine FesPval” is: The first in an annual series that will grow year to year Being held in an area 7 miles away from any the closest previously held fesPval In an area with an average household income of nearly $200,000 Is Ped to many posiPve aZributes including “green” preservaPon, historical preservaPon and charitable contribuPon –  Will reach 2,500 – 3,500 persons this year, and will grow to close to 10,000 next year with a full year’s promoPon and evolving into a weekend long event as opposed to one day –  Will reach more than 1,000,000 eyeballs during the enPre 4 month promoPon on line and in print, digital and broadcast media – 
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Demographics!
Average Average Average Male Population vs. Household Income Female population Neighborhood Population Age Average Highest Education Level Married Vs. Single Northbrook 39,519 33 Male 50%/ Female 50% $161,468 Bachelors Degree Married 62%/Single 22% Park Ridge 36,713 32 Male 49%/ Female 51% $129,983 Bachelors Degree Married 62%/Single 22% Mount Prospect 54,800 33 Male 50%/ Female 50% $90,386 Winnetka 18,961 32 Male 52%/ Female 48% $278,058 Bachelors Degree Married 71%/Single 16% WilmeZe 27,180 32 Male 51%/ Female 49% $204,287 Bachelors Degree Married 67%/Single 19% Northfield 18,961 31 Male 52%/ Female 48% $278,058 Bachelors Degree Married 71%/Single 16% Glenview 38,240 33 Male 47%/ Female 53% $136,940 Bachelors Degree Married 62%/Single 20% High School Diploma Married 59%/Single 25% Marketing Overview!
•  Marketing Messages!
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A unique event drawing a strong base of early adopters!
Heavy push on green environment!
Fundraising event!
An evening enjoying nature in a beautiful park setting!
Live Music with multiple acts !
Unique Craft Beers and Diverse Wines sampling!
Historical and classic things to see and do!
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•  Marketing Period!
–  Pre event: February 2015 – July 2015!
–  Post event: July – August 2015!
–  Annual promotion for following years!
Promotional Outlets!
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Chicago Scene!
–  40,000 Website Subscriber Base !
–  150,000 email base with media partners! • 
–  28,000 Twitter base!
–  17,000 Facebook base!
Glenview Park District!
–  4,900 Email List (Grove & GHA) "
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–  23,000 Direct Mailing List "
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–  100,000 Glenview Parks Monthly Website! !
–  18,000 E Blasts – Park Dist. "
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–  1,650 Facebook Likes "
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–  3,400 Leaf Newsletter (Grove)" !
–  20,000 cars in view of signage daily!
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Other Marketing Channels!
–  TV Media partner!
–  Radio Media Partner!
–  Newspaper Media Partner!
–  Brewers and Wineries!
Sponsorship Options!
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Platinum!
Gold!
Silver!
Contributing !
Charitable!
Media Partner!
Special Display Locations!
Vendor Space!
Platinum Sponsorship Package!
“Presenting” sponsor with Chicago Scene, the Grove Heritage Association !
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At Event—!
–  Special display signage at various location throughout venue!
–  Naming rights at entry table of event and Main Entertainment Stage !
–  Prominent logo placement on collectible T-shirts and collectable sampling glasses!
–  List of all emails of ticket buyers via Eventbrite ticketing system!
–  Logo on all printed materials!
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Social Media!
–  Logos on all online images, webpages and social media !
–  Weekly social media posting through 8/1/15 including Twitter, Facebook, Linkedin, Pinterest and Instagram!
Advertising and PR!
–  Press release announcing sponsors position upon event announcement!
–  Chicago Scene website banner ads!
–  Chicago Scene dedicated email blast to 40,000 subscribers!
–  Event Website banner Ads!
Video!
–  (1) 30 second professional video produced for online commercial and website placement advertising with video
shoot at sponsor location including interviews of sponsor team members!
–  (1) 15 second professional video for Instagram and web advertisement purposes!
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Gold Sponsorship Package!
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At Event-!
–  Special display signage at various location throughout venue!
–  List of all emails of ticket buyers via Eventbrite ticketing system!
–  Logo on all printed materials!
Social Media!
–  Logos on all online images, webpages and social media !
–  Weekly social media posting through 8/1/15 including Twitter, Facebook, Linkedin,
Pinterest and Instagram!
Advertising and PR!
–  Press release announcing sponsors position upon event announcement!
–  Chicago Scene website banner ads!
–  Event Website banner Ads!
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Silver Sponsorship Package!
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At Event-!
–  Special display signage at various locations throughout venue!
–  List of all emails of ticket buyers via Eventbrite ticketing system!
–  Placement on one special location at venue!
Social Media!
–  Logos on all select images, webpages and social media !
–  Monthly social media posting through 8/1/15 including Twitter, Facebook, Linkedin,
Pinterest and Instagram!
Advertising and PR!
–  Event Website banner Ads!
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Contributing Sponsor!
Contributing sponsors provide some kind of value to ticket holders in the way of
products, discounts or special treatment as part of their promotional strategy. This is
an “in kind” sponsorship that requires no monetary contribution, but instead, a
transfer of some type of value to our ticket holders in exchange for promotion.!
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Announcement of participation on website and ticket sales outlets!
Call to action to ticket holders to visit stores, website and sample/buy product
under special conditions!
Placement on contributing sponsor’s page!
Periodic social media placement and posts!
Media Partner Sponsorship!
Media Partners are TV stations, Newspapers, Radio Stations and other
entities that will advertise our event and promote it in exchange for
branding and presence at the event and on our own promotional
materials used to sell the event.!
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•  Identification and brand promotion on Media Partners page of website!
•  Listing, logo and links to their main website from the main event website media
partners page!
•  Social media listing and promotion of their brand!
•  Logos and links for placement on charity website and social media to promote
ticketing page!
•  Contribution in kind consideration for charitable tax deduction!
•  Logo placement on marketing collateral and social media promotion of brand
(Level dependent upon in kind contribution)!
Redfield Pavilion Sponsorship!
Primary brand positioning with tables and seating or brand activation as defined by
sponsor upon approval. This is a fantastic location and setting to have a major
presence with shaded seating and room to display products and promotional
materials.!
SPONSOR SPONSOR Main Stage Sponsorship!
Live Music will be playing
throughout the event and
branding of the stage with
signage and banners will
identify sponsors that
supported this section. !
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Sponsors may choose to
leverage this sponsorship
with a variety of unique
and compelling
experiential marketing
activiations.!
Stage Sponsorship !
Signage and branding of stage and seating area!
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Main Stage Sponsorship!
(example- size and placement may be different)!
STAGE SPONSOR LOGO P
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O Redfield Estate Rooms Sponsorship!
Seating and tables or displays may be leveraged by sponsors who can leverage a
variety of experiential activations or product samplings in one of the historic and
classic rooms in the 1930’s estate. !
SPONSOR SPONSOR Redfield Estate Patio Sponsorship!
Banners, balloons,
signage of choice
upon approval with
seating and service
are all options. The
patio will offer both
a comfortable
seating area and
still an outdoor
access and visibility
to the entire crowd.!
SPONSOR SPONSOR Classic Car Display"
1967 Corvette Sponsorship
($1,000,000 appraised)"
Sponsorship Opportunity: !
Vehicle on display with sponsor branding
& signage with on location activation !
Homebrewing Presentation Sponsorship!
(Marty Nachel- Author, Brewer and Craft Beer Judge)!
CraC breweries should embrace consumer educaPon about the brewing process. They could potenPally gain a very large share of the craC beer market by focusing on the consumer’s latent desire to learn more about the beer they are drinking. For example, a large percentage of craC beer consumers aren’t experts on craC beers, but they are very passionate about the product. It is safe to say that many would embrace the opportunity to learn more about craC beers, given their passion about the beer. Breweries that helped consumers learn more about craC beer could potenPally earn market share or steal market share from compePtors who do not associate themselves with educaPon. Homebrew Competition Sponsorship!
(Marty Nachel- Author, Brewer and Craft Beer Judge)!
50-100 home brewers will submit their home brewed beer to be sampled by judges and
the public with awards for 1, 2, and 3 place to be determined based on sponsorship.!
Vendor Space"
Food Vendors , Local and national
businesses alike can promote and sell their
goods and services in booths along the
grounds of the Grove. Booth packages range
from $500 to $2,000 depending on size and
type of company. !
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Rent / Booth Sizes:!
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Local Companies
Booth (A) 10X20 = $1000!
Booth (B) 10X10 = $500!
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National Companies
Booth (C) 10X20 = $2000!
Booth (D) 10X10 = $1000!
Additional items: !
Tent + Table + Chairs = $300!
Official Program Advertisement = $250!
Social Media Promotion = $250!
Group Ticket Packages!
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Platinum $135 per person- Minimum 75 people!
–  VIP tickets and reserved area!
–  Tent!
–  Tables & Chairs!
–  Corporate Signage!
–  Food package!
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Gold $115 per person- Minimum 50 people!
–  VIP tickets and reserved area!
–  Tables & Chairs !
–  Corporate Signage!
–  Food package!
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Silver $80 per person- Minimum 25 people!
–  VIP tickets and reserved area!
–  Tables & Chairs!
Group ticket packages are a great way for companies to
reward their employees and gain exposure to the local
community while contributing to a great cause. !
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Corporations regularly plan schedule and produce events
specifically for team building and employee recognition
purposes. This takes a great amount of time, effort and
energy. !
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Leveraging The Grove Craft Beer & Wine Festival the
quick, easy and cost efficient way to say thank you to
employees and promote your business on a local level.!
Thank you! Contact informaPon-­‐ Ken Monro ken@chicagoscene.com 936 647 7399