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AIR DATE - Univision
CONTENT FOR GROWTH 2014/2015 2 La Gata The story of Esmeralda, a young woman who lives in the marginal neighborhood of La Barranca… a place where many, like her, live in abject poverty without the protec@on and love of a family; a place where she is exploited by the person who is raising her and has liCle to look forward to. But there is hope. Esmeralda becomes friends with a young boy from a good family and with @me they fall in love… a love that has to remain hidden from the young man’s family… a love that is torn apart by lies and decep@on and destroyed. But @des turn, and truths surface and Esmeralda and Pablo manage to come together and live happily from then on. CAST: Maite Perroni, Daniel Arenas PRODUCER: Nathalie LarElleux AIR DATE: Q4 2014 – Q1 2015 TIME: PrimeEme CROSS-‐PLATFORM MARKETING OPPORTUNITIES • • • • • • ON-‐AIR DIGITAL SOCIAL INTEGRATIONS PRIME SPOTLIGHTS BELNDED VIGNETTES PREMIERE/FINALE SPONSORSHIPS CLOSED CAPTION SPONSORSHIP ELITE SEAT MOVIE STUDIO OPPORTUNITY • SPINOFF: Mid-‐novela event forces character to make a crucial decision. Wkly 5min episode tells alternate story • INNER WORLD: Character reveals private/in@mate thoughts during wkly 5min episode • PLUS: Behind-‐the-‐scenes, photo galleries, loca@ons, fashions etc. • FAN OF THE WEEK: on-‐air/social promo • LIVE-‐TWEETING: premieres/finales • EPISODIC HASHTAGS: for cri@cal plot developments • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/retweets in EL & SL • THROWBACK THURSDAY: content 3 for remakes La Malquerida The Bad Mistress. This is the story of Acacia, a young girl whose father is killed in a terrible accident. The loss of her father is further complicated when her mother (Maria) discovers their hacienda has many debts. Esteban, a handsome and capable employee asks Maria to accept his help, telling her that together they will save the family hacienda. Esteban and Maria’s working rela@onship becomes one of mutual love as well. All seems well, except for one thing: Acacia cannot accept her mother’s new love – she can’t accept that her mother has replaced her father – and as Acacia develops into a beau@ful young woman, Esteban discovers he carries a secret passion for her. CAST: TBD PRODUCER: Jose Alberto Castro AIR DATE: Q1– Q2 2015 TIME: PrimeEme CROSS-‐PLATFORM MARKETING OPPORTUNITIES • • • • • • ON-‐AIR DIGITAL SOCIAL INTEGRATIONS PRIME SPOTLIGHTS BELNDED VIGNETTES PREMIERE/FINALE SPONSORSHIPS CLOSED CAPTION SPONSORSHIP ELITE SEAT MOVIE STUDIO OPPORTUNITY • SPINOFF: Mid-‐novela event forces character to make a crucial decision. Wkly 5min episode tells alternate story • INNER WORLD: Character reveals private/in@mate thoughts during wkly 5min episode • PLUS: Behind-‐the-‐scenes, photo galleries, loca@ons, fashions etc. • FAN OF THE WEEK: on-‐air/social promo • LIVE-‐TWEETING: premieres/finales • EPISODIC HASHTAGS: for cri@cal plot developments • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/retweets in EL & SL • THROWBACK THURSDAY: content 4 for remakes Hasta el Fin del Mundo UnEl the End of the World. Ader her father’s death, Sofia, the oldest of three sisters takes the helm of her family’s business, a major chocolate manufacturing company in La@n America. Even though she is engaged (to a man who is ambi@ous and is using her as a stepping stone) at the @me, she feels an immediate and mutual aCrac@on to Salvador, a race-‐car driver who, due to some unfortunate circumstances, is working as her chauffeur. Sofia’s two sisters’ romances and their difficul@es create intriguing subplots, but, the heart of the story is about Sofia and Salvador, who never @re of demonstra@ng that even though there are hurdles, love is possible and that they can grow Fabrica Bandy into having interna@onal recogni@on and find a way for everyone to be happy. CAST: Marjorie De Sousa Julian Gil Claudia Alvarez PRODUCER: Nicandro Diaz AIR DATE: Q4 2014 – Q1 2015 TIME: PrimeEme CROSS-‐PLATFORM MARKETING OPPORTUNITIES • • • • • • ON-‐AIR DIGITAL SOCIAL INTEGRATIONS PRIME SPOTLIGHTS BELNDED VIGNETTES PREMIERE/FINALE SPONSORSHIPS CLOSED CAPTION SPONSORSHIP ELITE SEAT MOVIE STUDIO OPPORTUNITY • SPINOFF: Mid-‐novela event forces character to make a crucial decision. Wkly 5min episode tells alternate story • INNER WORLD: Character reveals private/in@mate thoughts during wkly 5min episode • PLUS: Behind-‐the-‐scenes, photo galleries, loca@ons, fashions etc. • FAN OF THE WEEK: on-‐air/social promo • LIVE-‐TWEETING: premieres/finales • EPISODIC HASHTAGS: for cri@cal plot developments • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/retweets in EL & SL • THROWBACK THURSDAY: content 5 for remakes Mi Corazón es Tuyo My Heart is Yours. Ana is in a job she despises, and she has just lost the home she struggled to own… she knows she has to “start over”… On account of some clerical error at an employment agency, Ana finds herself applying for the job of “nanny” to a wealthy widower with seven difficult children. Somehow, without creden@als and/or a cultured background, Ana manages to charm the children and make them show signs of beginning to recover from the loss of their mother. Meanwhile, Fernando, their father pursues a woman with a suitable pedigree, but it becomes increasingly obvious that he smiCen with Ana, and Ana is smiCen with him! CAST: Slivia Navarro PRODUCER: Juan Osorio AIR DATE: Q3 2015 – Q4 2015 TIME: PrimeEme CROSS-‐PLATFORM MARKETING OPPORTUNITIES • • • • • • ON-‐AIR DIGITAL SOCIAL INTEGRATIONS PRIME SPOTLIGHTS BELNDED VIGNETTES PREMIERE/FINALE SPONSORSHIPS CLOSED CAPTION SPONSORSHIP ELITE SEAT MOVIE STUDIO OPPORTUNITY • SPINOFF: Mid-‐novela event forces character to make a crucial decision. Wkly 5min episode tells alternate story • INNER WORLD: Character reveals private/in@mate thoughts during wkly 5min episode • PLUS: Behind-‐the-‐scenes, photo galleries, loca@ons, fashions etc. • FAN OF THE WEEK: on-‐air/social promo • LIVE-‐TWEETING: premieres/finales • EPISODIC HASHTAGS: for cri@cal plot developments • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/retweets in EL & SL • THROWBACK THURSDAY: content 6 for remakes 7 Bailando por un Sueño Dancing For A Dream. Celebri@es are partnered with common, everyday people, to compete week a`er week on the dance floor. A panel of judges and the audience decides who con@nues and who must go home. HOSTS: Adrian Uribe Livia Brito PRODUCER: Galindo Brothers AIR DATE: Jun 1 – Aug 31, 2014 EPISODES: 14 CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • • • • • PRESENTING SPONSORSHIP HOSTED PITCHES SECTION/SEGMENT SPONSOR CONTENT CAPSULES SPONSOR SHOULDER PROGRAMMING NEXT DAY SPONSOR DIGITAL SOCIAL • SOCIAL TV INTEGRATIONS • SECTION SPONSORSHIP SOV: • BRANDED POSTS ON FACEBOOK, • BEHIND-‐THE-‐SCENES TWITTER • PROFILES • VIDEOS & PHOTOS GALLERIES • FAN OF THE WEEK: on-‐air/social promo • LIVE-‐TWEETING: premieres/finales • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/retweets in EL & SL 8 Va Por Ti HOSTS: Galilea MonEjo All For You. A singing reality compeEEon where aspiring singers are chosen to compete, PRODUCER: Televisa first in teams and then individually. Three AIR DATE: SEPT 7 –DEC 7 2014 celebri@es each lead a team. Week ader week EPISODES: 14 the audience will vote to decide who con@nues and who must go home. CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • INTEGRATED IN-‐STUDIO SPONSOR (BRANDED AREA) • SEGMENT SPONSOR ON VARIOUS SHOW MECHANICS • VOTING SPONSOR • INTEGRATED FEATURES • HOSTED PITCHES DIGITAL • VIRTUAL CASTING • VOTING via MOBILE-‐TWITTER-‐ ONLINE • DIGITAL AFTERLIFE: digital-‐only compe@@on for eliminated contestants • SONG COMPETITION • VA POR TI-‐UFORIA RADIO STATION ONLINE SOCIAL • BRANDED POSTS ON FACEBOOK, TWITTER • FAN OF THE WEEK: on-‐air/social promo • LIVE-‐TWEETING: premieres/ finales • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/ retweets in EL & SL 9 Nuestra Belleza LaEna Our La4n Beauty. Univision’s own beauty pageant and reality show. 12 young women compete to become the top queen and television’s next star. CAST: Chiqui Delgado, Alejandra Espinoza, Osmel Sousa, Lupita Jones PRODUCER: Nelson Ruíz AIR DATE: Q1-‐Q2 2015 TIME: Sunday 8PM CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • SPONSOR PACKAGE INCLUDES : • BRANDED CHALLENGE, • BRANDED RECAP, • SHARED PRIZE SHOWCASE, • INTEGRATED FEATURES, • PLUS-‐UP: • VIGNETTES – TUNE IN • BEAUTY WEEK (TUNE IN PROMOTION) DIGITAL • NBL EXTRA • NBL BEHIND THE SCENES IN THE MANSION • AUDITIONS SPECIAL COVERAGE • DIGITAL CASTING • NBL UNIVERSITY • VOTING via MOBILE-‐TWITTER-‐ ONLINE SOCIAL • CONFESSIONARY • FAN OF THE WEEK • QUESTIONS TO THE STARS 10 El Gran Chapuzón The Big Dive. 15 Mexican celebri@es train during six weeks to let go of their fears and learn how to jump from professional diving plahorms and springboards. In a total of 10 episodes, the audience will decide which of their favorite ar@sts executes the best dives. CAST: Alan Tacher & 15 Top LaEno ArEsts PRODUCER: Galindo Brothers AIR DATE: Q4 2014 TIME: Sunday Prime CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • HOSTED PITCHES DIGITAL SOCIAL • BRANDED POSTS ON FACEBOOK, • SECTION SPONSORSHIP SOV: TWITTER, • BEHIND-‐THE-‐SCENES • FAN OF THE WEEK: on-‐air/social • PROFILES promo • VIDEOS & PHOTOS GALLERIES • LIVE-‐TWEETING: premieres/finales • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/retweets in EL & SL • THROWBACK THURSDAY: content 11 for remake 12 Pantelion Films Award winning films such as ‘Casa de mi Padre’, ‘Zapata’, ‘Labios Rojos’ and blockbuster hit ‘InstrucEons not Included’ with Eugenio Derbez will air exclusively and for the first @me on television only on Univision PRODUCER: Pantelion Films AIR DATE: Q4 2014 – Q1 2015 TIME: Sunday Prime CROSS-‐PLATFORM MARKETING OPPORTUNITIES • • • • • ON-‐AIR DIGITAL PRESENTING SPONSORSHIP HOSTED PITCHES SECTION/SEGMENT SPONSOR CONTENT CAPSULES SPONSOR SHOULDER PROGRAMMING NEXT DAY SPONSOR • SECCION SPONSORSHIP SOV: • BEHIND-‐THE-‐SCENES • PROFILES • VIDEOS & PHOTOS GALLERIES 13 14 Gritos de Muerte y Libertad Cries of Death and Freedom. A digital-‐only series that will premiere simultaneously for binge viewing. The show is based on the Mexican period in the War of Independence between 1808 and 1821. CAST: AlejandroTommasi, Alberto Estrella PRODUCER: Televisa AIR DATE: SEPTEMBER 2014 DESTINATION: Digital-‐Only CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • Can @e into Hispanic Heritage TV package DIGITAL • Each series will have an Exclusive Branded Experience with100% ownership that can include: • Pre-‐roll • Banners • Branded Skin 15 El Encanto Del Águila The Charm of the Eagle. A digital-‐only series that will premiere simultaneously for binge viewing. The 13-‐episode show is based on the Mexican Revolu@on and explores the storylines of Emiliano Zapata, Francisco Villa, and Venus@ano Carranzo. CAST: Carlos Corona, Emilio Echevarría PRODUCER: Televisa AIR DATE: SEPTEMBER 2014 DESTINATION: Digital-‐Only CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • Can @e into Hispanic Heritage TV package DIGITAL • Each series will have an Exclusive Branded Experience with100% ownership that can include: • Pre-‐roll • Banners • Branded Skin 16 Ellas Son La Alegría Del Hogar They Are The Joy of Home. A digital-‐only series that will premiere simultaneously for binge viewing. The Eugenio Derbez-‐starring show revolves around the experiences of construc@on workers and their witnessing of a murder. CAST: Eugenio Derbez PRODUCER: Televisa AIR DATE: SEPTEMBER 2014 DESTINATION: Digital-‐Only CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • Devious Maids format, can be @ed to female targeted campaign/ segments DIGITAL • Each series will have an Exclusive Branded Experience with100% ownership that can include • Pre-‐roll • Banners • Branded Skin 17 Durmiendo Con Mi Jefe Sleeping with My Boss. A digital-‐only series brings white humor for the en@re family through the story of a businessman (Jorge Ormz de Pinedo) who loses his fortune due to his wife ´s wrath ader discovering he is chea@ng on her. He is forced to work as a regular employee and starts encountering situa@ons and adventures he is not prepared for… CAST: Jorge OrEz de Pinedo, Raul Araiza PRODUCER: Televisa AIR DATE: OCTOBER 2014 DESTINATION: Digital-‐Only CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • Can @e into a broader comedy package on DA/Gala or family oriented movie package on Unimas DIGITAL • Each series will have an Exclusive Branded Experience with100% ownership that can include: • Pre-‐roll • Banners • Branded Skin 18 La Cocina de Victoria Victoria’s Kitchen. A digital-‐only series that will premiere simultaneously for binge viewing. The 30-‐minute show starring Chef Victoria Branda who offers cooking @ps and delicious recipes for the best Mexican dishes. CAST: Victoria Branda PRODUCER: Televisa AIR DATE: NOVEMBER 2014 DESTINATION: Digital-‐Only CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • Can @e into DA Cooking Segment Sponsorship package DIGITAL • Each series will have an Exclusive Branded Experience with100% ownership that can include: • Pre-‐roll • Banners • Branded Skin 19 20 Señorita Pólvora Miss Gunpowder. When a beauty queen’s body CAST: Camila Sodi was found ader a shoo@ng between drug dealers PRODUCER: Sony and Mexican soldiers, authori@es thought she had AIR DATE: Q4 2015 been used as a shield. However, inves@ga@ons PrimeEme revealed that not only was she a successful model TIME: in Mexico, in fact she was a dealer herself who led a double life. CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • ELITE SEAT FOR LAUNCH • PRESENTING SPONSORSHIP (for a given period @me within the run) • INTEGRATED FEATURE PACKAGE DIGITAL • PREQUEL: (12) 5 min episodes tell the story of his early days • INNER WORLD: Character reveals private/in@mate thoughts during wkly 5min episode • PLUS: Behind-‐the-‐scenes, photo galleries, loca@ons, fashions etc. SOCIAL • FAN OF THE WEEK: on-‐air/social promo • LIVE-‐TWEETING: premieres/finales • EPISODIC HASHTAGS: for cri@cal plot developments • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/retweets in EL & SL • THROWBACK THURSDAY: content 21 for remakes El Varón de la Droga The Drug Lord. The real story of “the most powerful drug trafficker in the world,” el “Chapo Guzmán,” according to the U.S. Department of the Treasury. The hotly viewed topic on the special Guzmán-‐dedicated edi@on of ‘Aqui y Ahora’ doubled show’s season average. CAST: TBD PRODUCER: TBD AIR DATE: Q4 2015 TIME: 10pm CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • ELITE SEAT FOR LAUNCH • PRESENTING SPONSORSHIP (for a given period @me within the run) • INTEGRATED FEATURE PACKAGE DIGITAL • PREQUEL: (12) 5 min episodes tell the story of his early days • INNER WORLD: Character reveals private/in@mate thoughts during wkly 5min episode • PLUS: Behind-‐the-‐scenes, photo galleries, loca@ons, fashions etc. SOCIAL • FAN OF THE WEEK: on-‐air/social promo • LIVE-‐TWEETING: premieres/finales • EPISODIC HASHTAGS: for cri@cal plot developments • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/retweets in EL & SL • THROWBACK THURSDAY: content 22 for remakes De-‐Mente Criminal Demented Criminal. Thriller mystery based on the life CAST: SebasEan Ligarde Maria Fernanda of Edmundo Chirinos, the famous Venezuelan Yepez psychiatrist who abuses his paEents with mind PRODUCER: Cisneros Media games that lead to sexual abuse. His dark side is discovered by a female pa@ent and he kills her. The AIR DATE: Q1 2015 story then focuses on the vic@m’s mother and her TIME: 10PM quest to find evidence to expose her daughter’s killer.. CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • ELITE SEAT FOR LAUNCH • PRESENTING SPONSORSHIP (for a given period @me within the run) • INTEGRATED FEATURE PACKAGE DIGITAL SOCIAL • WEB SERIES – scripted docudrama • FAN OF THE WEEK: on-‐air/social promo about an actress audi@oning for a • EPISODIC HASHTAGS: for cri@cal role in Sangre en el Divan. This plot developments parallel storyline merges with the on-‐air series mid-‐season. • BEHIND-‐THE-‐SCENES • CAST INTERVIEWS • CHARACTER PROFILES 23 • SNEAK PEEKS La Fiesta del Chivo The Feast of the Goat. Based on the novel by Nobel Prize winner Mario Vargas Llosa and set in the 1950’s, this is the real story of the Dominican Republic’s abusive dictator, Rafael Trujillo. WRITER: Kiko Olivieri PRODUCER: Patricio Wills (RTI) AIR DATE: Q2 2015 TIME: 10PM CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • ELITE SEAT FOR LAUNCH • PRESENTING SPONSORSHIP (for a given period @me within the run) • INTEGRATED FEATURE PACKAGE DIGITAL • PREQUEL: (12) 5 min episodes tell the story of his early days • INNER WORLD: Character reveals private/in@mate thoughts during wkly 5min episode • PLUS: Behind-‐the-‐scenes, photo galleries, loca@ons, fashions etc SOCIAL • FAN OF THE WEEK: on-‐air/social promo • EPISODIC HASHTAGS: for cri@cal plot developments 24 Héroes del Norte Heroes of the North. In Season 3, our banda heroes are off on a Caribbean adventure. They are forced to change their iden@ty, experience a series of bizarre events and return home to face new compe@@on: the women of “The heroines of the South”. PRODUCER: Televisa/Gustavo Loza AIR DATE: Q2 2014 –Q4 2014 TIME: Tuesdays at 9pm CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • • BRANDED AFTERSHOW: 60-‐min hosted comedic interview show reveals band’s “Top 10 Truths”. POD-‐BUSTERS: :60s branded top-‐ truth” Podbusters run during breaks of Season 3 telecast. DIGITAL • SCRIPTED-‐REALITY WEB-‐SERIES: El Show de Zacarias III” (over-‐the top funny character) takes to the streets to interact with fans. SOCIAL • • • SOCIAL MEDIA INTERVIEWS LIVE TWITTER PARTIES 5 MINUTE “PREVIOUSLY ON HEROES” SHOW 25 MísEco e Inexplicable Mys4cal and Inexplicable. A 30-‐minute host-‐ and-‐segment show exploring the paranormal. From UFO’s and crop circles to the Mayan calendar and s@gmata, the show offers viewers a window into the mys@cal. The docu-‐reality series is made in coopera@on with Jaime Maussan, famous Mexican paranormal scholar. CAST: Jaime Maussan PRODUCER: Carlos Guevara & Marcela Brito AIR DATE: Sep 2014 TIME: 9pm CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • PRESENTING SPONSORSHIP • SECTION/SEGMENT SPONSOR (i.e. PROYECTO X –secret project) • CONTENT CAPSULES SPONSOR • SHOULDER PROGRAMMING DAY OF AND NEXT DAY SPONSOR (MAUSSAN APPEARANCES ON DA-‐ SG) DIGITAL SOCIAL • SECCION SPONSORSHIP SOV: • • EXCLUSIVE CONTENT -‐STORIES • USER GENERATED STORIES • VIDEOS & PHOTOS GALLERIES • SOCIAL MEDIA SPECIAL CORRESPONDANT INTERVIEWS (FERNANDO CORREA) TWITTER PARTIES – MAUSSAN FOLOWERS LIVE TWEETING WITH HIM 26 27 Premios Deportes Ul@mate sports awards show for U.S. Hispanics. Honoring top athletes and teams from the leagues and sports Hispanics care about most. Star@ng with the glitz and glamour of the pre-‐ show red carpet, top names celebrate Hispanic heroes across mul@ple sports. AIR DATE: December 2014 TIME: 2 hours CROSS-‐PLATFORM MARKETING OPPORTUNITIES SPONSORSHIPS • CO-‐PRESENTER • AWARD CATEGORY • IN-‐SHOW/BACKSTAGE PRODUCT INTEGRATION • ON-‐SITE ACTIVATIONS • RED CARPET SPONSORSHIP • DIGITAL EXCLUSIVES • SOCIAL MEDIA INTEGRATIONS 28 29 SábaGol A fan event hosted over 40 weekends during PREMIERE: Summer 2014 the Liga MX calendar in key Hispanic markets in AIR DATES: Jul-‐Dec / Jan -‐May the southwest, mid-‐west and pacific regions. TIME: 40 Saturdays Event will feature on-‐site ac@va@on for sponsors, live on-‐air integra@on into Liga MX broadcasts, area for interac@ve ac@vi@es, Univision Deportes talent on-‐site and concerts. CROSS-‐PLATFORM MARKETING OPPORTUNITIES SPONSORSHIPS • PRESENTING SPONSORSHIP • ON-‐SITE ACTIVATIONS • DIGITAL & SOCIAL MEDIA INTEGRATIONS • ON-‐AIR INTEGRATIONS 30 31 Univision Cup Univision is bringing the teams Hispanic America cares about most to their backyards. The Univision Cup will pit four top AIR DATE: July-‐Aug. 2015 Mexican club teams against each other in a round-‐robin style tournament to take place in the key U.S. Hispanic markets. Here’s the special hook: The tournament’s champion earns CROSS-‐PLATFORM the right to travel to Europe to play one of the giants of European soccer and compete for the Univision Cup. MARKETING OPPORTUNITIES SPONSORSHIPS Owned and operated by Univision, the Univision Cup will offer unprecedented marke@ng opportuni@es for sponsors. • PRESENTING SPONSORSHIP OF THE TOURNAMENT ON-‐SITE ACTIVATION IP RIGHTS USE FIELD BOARD EXPOSURE TICKETS AND HOSPITALITY, PLAYER ESCORTS AND/OR BALL KIDS • PLAYER MEET AND GREETS • ADDITIONAL PROPRIETARY PROGRAMS • AUTOGRAPHED MERCHANDISE, 32 VIP EXPERIENCES, AND MORE • • • • USA-‐Mexico Challenge Capitalizing on the growing USA vs. Mexico rivalry, live events in different sports including baseball and boxing, plus na@on vs. na@on compe@@ons in cooking, music and even beauty. AIR DATE: January – December 2015 CROSS-‐PLATFORM MARKETING OPPORTUNITIES SPONSORSHIPS • PRESENTING SPONSORSHIP OF THE TOURNAMENT • ON-‐SITE ACTIVATION • IP RIGHTS USE • FIELD BOARD EXPOSURE • TICKETS AND HOSPITALITY, PLAYER ESCORTS AND/OR BALL KIDS • PLAYER MEET AND GREETS • ADDITIONAL PROPRIETARY PROGRAMS • AUTOGRAPHED MERCHANDISE, 33 VIP EXPERIENCES, AND MORE 34 Minuto 91 Minuto 91 is the new magazine show from Univision AIR DATE: Fall 2014 Deportes, featuring the world of soccer in a fun, friendly way. TIME: Sunday, 12AM This is the place for the latest, end-‐of-‐the weekend fútbol results and highlights from Mexico, U.S., Europe, Central America, South America and more. CROSS-‐PLATFORM Minuto 91 promises to be great family fun for soccer fans of all types – with the reach of UCI’s flagship network, MARKETING OPPORTUNITIES Univision. SPONSORSHIPS • PRESENTING SPONSORSHIP • ACTION-‐BASED AWARDS ( I.E. PLAY OF THE WEEK, TOP 11 PLAYERS OF THE WEEK, ETC.) • GEO-‐BASED REPORTS (I.E. EURO RECAP, MEXICO RECAP, ETC.) • SOCIAL TO TV INTEGRATION (USER’S CHOICE, VOTE FOR TOP GLOBAL HIGHLIGHT) • DIGITAL HIGHLIGHT PACKAGES AVAILABLE ONLINE 35 36 NEWS ECOSYSTEM DIGITALLY AND SOCIALLY-‐DRIVEN CONTENT HUELLA DIGITAL INTERACTIVE FEATURES DOCU-‐TAINMENT CREW DOCUMENTARIES/SERIES MulE-‐plahorm presentaEons of a wide range of stories and issues, from culture and idenEty to the war on drugs 1. DOCUMENTARIES: La Fania, Cuba Skate, Who Is Dayani Cristal?, Girl Behind the Camera, The Ball 2. SERIES: Rootas, Strange Medicine, Drug Wars, Back Home LA FABRICA DIGITAL-‐FIRST PRODUCTION STUDIO Univision controlled high-‐quality video content for digital plahorms. New editorial brands and verEcals with UNIFIED LINEAR AND EVENTS COMPONENTS DIGITAL 1. Variety LaTno /Entertainment (Spanish) 2. Gringo Guide: Men’s Lifestyle (English) 3. Red Bull Media Partnership adventure sports (Spanish) EVENTS 1. LaTno Hollywood Awards 2. Univision + Bloomberg Awards MulE-‐media, interacEve features made specifically for digital plahorms, exploring topics that maxer most to our audience echo 1. Surrounding, powers, and amplifies the other three quadrants. 2. Offering a comprehensive context, related data, related stories, in depth coverage of character/locaTons THE UNITS IN-‐DEPTH REPORTING In-‐Depth invesEgaEon, data-‐driven analysis reporEng, empowerment plahorms. MulEplahorm approach to deliver news that will create posiEve change 1. 2. 3. 4. Data Analysis Unit Health Unit Environmental Unit Empowerment PlaRorms 37 38 La Fabrica La Fabrica is our new digital producEon studio dedicated to: • Crea@ng high-‐quality, digital-‐first content finding voids in content landscape • Partnering with top content brands (including Variety and RedBull Media House) to develop video content for a younger, digital-‐na@ve audience • Digital, Linear, and ExperienEal structure from the start to sa@sfy the ver@cal audience • Offering new adverEsing formats (na@ve, new ad units) and innovaEve sponsorship and branded content opportuniEes with La Fabrica’s new Partner Studio 39 39 2014 La Fabrica Brands VARIETY LATINO Powered by Univision GRINGO GUIDE (Working Title) ALMA: EXTREMA CONTENT LEVEL PARTNERSHIPS The go-‐to desEnaEon for inside Hollywood entertainment news for US Hispanics in partnership with the leading brand in the industry A desEnaEon for young males with a so` spot for beauEful LaEn women…beauty with a dash of irony. An “adventure sports” and lifestyle desEnaEon for US Hispanics, powered by a launch partnership with Red Bull Media House. TARGET A 18-‐45 (60% Female/40% Male) Spanish Men 18-‐25 English Men 18-‐34 Spanish CONTENT TOPICS • • • • LAUNCH February 27 VERTICAL LEVEL PARTNERSHIPS Entertainment Celebrity Gossip News • • • • • Girls Sex Gadgets Entertainment Sports Q2 • • • • • Adventure Sports Bike Motorsports Skate, snow and surf Music Q2 40 The Variety LaEno brand sa@sfies the cravings of Spanish-‐speaking entertainment enthusiasts like only Univision and Variety can. • Zeroes in on insider general U.S. Entertainment News with a Hispanic lens from Variety and its PMC sister companies • Coverage areas include: movies, Hollywood news, music, TV, award shows Digital Video Social Media Weekly Na@onal TV Segment Stand-‐alone Website: VarietyLa@no.com Weekly Syndicated Local TV Segment 41 LaEno Hollywood Awards Variety La@no and Univision will join forces to create a celebrity gala event featuring musical performances and on air presenta@ons that honor both Hispanics and mainstream talent who have made a difference in our community. HOSTS: TBD PRODUCER: TBD AIR DATE: MAY 2015 LOCATION: LOS ANGELES CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • • • • • • • • • • • ON DISPLAY AT THE RUNWAY SPONSORED AWARD CATEGORY “OUR HOLLYWOOD” AWARD TUNE-‐IN VIGNETTES + PROMOS NOMINEE VIGNETTES + PROMOS COUNTDOWN VIGNETTES + PROMOS CONGRATULATORY VIGNETTES + PROMOS BACKSTAGE BRANDED AREA BREAKFAST WITH THE STARS TABLET/DEVICE SPONSORSHIP FASHION CAMERA DIGITAL • ROBUST MEDIA PLAN: Display, mobile, video units surrounding edit & video content including: • Music des@na@on on Uforia • Award vo@ng • Fashion • Nomina@ons • Photo galleries • COMPANION MEDIA In high-‐traffic relevant ver@cals including “Fashionometro” SOCIAL • QUESTIONS TO THE STARS/FAN COMMENTS ON SCREEN • SOCIAL-‐TO-‐SCREEN SHOUT-‐OUTS • REAL-‐TIME TWITTER VOTE 42 42 Alma Extrema: Kayak ExpediEon La Fabrica’s first series Alma Extrema: Kayak ExpediEon. The 5-‐episode original web series produced jointly by Red Bull Media House and La Fabrica in English and Spanish. Content will be featured on Uvideos and Red Bull’s pla|orm with a second window on Fusion. EPISODES: Five LANGUAGES: English, Spanish LAUNCH DATE: MARCH 2014 DESTINATION: UVideos, Red Bull’s Plahorm, Fusion 43 43 44 Univision News Environmental Unit A mulEmedia effort highlighEng key environmental issues (like climate change) championing innova@ve solu@ons, and the people driving change. Sponsor funds the produc@on of the unit for a pre-‐nego@ated content area and gets branding within the content. News retains editorial control. Example: Climate change/UN. UNIT TEAM EVENTS DIGITAL STRATEGY DEDICATED ENVIRONMENTAL UNIT PRODUCING CONTENT FOR TV SEGMENTS, DIGITAL AND DOCUMENTARIES IN ENGLISH AND SPANISH: • Two weekly stories for network news and one for local news sta@ons • Six posts of new digital content each week: • Ar@cles • Infographics • Videos • Slideshows AWARD-‐WINNING ENVIRONMENTAL DIRECTORS AND CORRESPONDENTS • Nicolás ibargüen with a mul@media producer and a journalist WEF: LATIN AMERICA • Crea@ng & modera@ng a tv session in panama on the environment and biodiversity EXTREME WEATHER EVENT • Developing concept with center for American progress for a Miami event • STAND-‐ALONE WEBSITE for environmental content • COMPREHENSIVE SOCIAL MEDIA STRATEGY • LONG FORM DIGITAL REPORTING 45 46 Non-‐FicEon Entertainment Socially relevant, thought-‐provoking, and engaging entertainment. • For the first @me ever, we are fostering one-‐on-‐one conversaEons with the most credible news organizaEon in the U.S., the premiere documentarians and news producers to create consumer-‐generated content • Content will live across all of our news plahorms: on Univision’s networks, Fusion, UVideos, and in dedicated units in our current popular news programs and entertainment shows • Socially driven • (1) data mining social network conversa@ons • (2) developing a roadmap of content around what people are talking about • (3) triggering content to develop crea@ve assets that is shared across mul@ple pla|orms • (4) syndica@ng content to all consumer touch-‐points 47 47 Series: Rootas A roadmap to explore the alternaEve and edgy side of LaEn America through the unexplored corners of the region, from Tijuana to Tierra del Fuego, uncovering the raw beauty and eccentrici@es of a land and its people. EPISODES: 13 AIR DATE: Q1 2015 CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR TRADITIONAL UNIMAS OPTIONS • ELITE SEAT FOR LAUNCH • PRESENTING SPONSORSHIP • INTEGRATED FEATURE PACKAGE PLUS NEW CONTENT INTEGRATION OPPS • CONTENT INTEGRATION WITHIN THE SERIES WORKING DIRECTLY WITH LA FABRICA PRODUCERS DIGITAL • EACH SERIES WILL HAVE AN EXCLUSIVE DIGITAL BRANDED EXPERIENCE WITH100% OWNERSHIP THAT CAN INCLUDE: • PRE-‐ROLL/BANNERS • BRANDED SKIN/RICH MEDIA SOCIAL • FAN OF THE WEEK: on-‐air/social promo • LIVE-‐TWEETING: premieres/finales • EPISODIC HASHTAGS: for cri@cal plot developments • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/retweets in EL & SL 48 *exact branding elements subject to approval Series: Strange Medicine Dr. Juan Rivera searches for the strangest cures and most exoEc medicines around the world while (reluctantly) facing off with alligators, peyote, and poisonous snakes in his quest for ancient remedies, treatments, and contemporary medical discoveries. EPISODES: 12 AIR DATE: Q4 2014 CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR TRADITIONAL UNIMAS OPTIONS • ELITE SEAT FOR LAUNCH • PRESENTING SPONSORSHIP • INTEGRATED FEATURE PACKAGE PLUS NEW CONTENT INTEGRATION OPPS • CONTENT INTEGRATION WITHIN THE SERIES WORKING DIRECTLY WITH LA FABRICA PRODUCERS DIGITAL • EACH SERIES WILL HAVE AN EXCLUSIVE DIGITAL BRANDED EXPERIENCE WITH100% OWNERSHIP THAT CAN INCLUDE: • PRE-‐ROLL/BANNERS • BRANDED SKIN/RICH MEDIA SOCIAL • FAN OF THE WEEK: on-‐air/social promo • LIVE-‐TWEETING: premieres/finales • EPISODIC HASHTAGS: for cri@cal storyline developments • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/retweets in EL & SL 49 *exact branding elements subject to approval Series: Drug Wars A series that will document the planning and execuEon of the latest mulEnaEonal missions to hunt smugglers and cartels. Directed by Robert Case (Whale Wars) the show explores engaging tac@cs and ac@on from the jungle to the high seas. EPISODES: 52 AIR DATE: Q1 2015 CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR TRADITIONAL UNIMAS OPTIONS • ELITE SEAT FOR LAUNCH • PRESENTING SPONSORSHIP • INTEGRATED FEATURE PACKAGE PLUS NEW CONTENT INTEGRATION OPPS • CONTENT INTEGRATION WITHIN THE SERIES WORKING DIRECTLY WITH LA FABRICA PRODUCERS DIGITAL • EACH SERIES WILL HAVE AN EXCLUSIVE DIGITAL BRANDED EXPERIENCE WITH100% OWNERSHIP THAT CAN INCLUDE: • PRE-‐ROLL/BANNERS • BRANDED SKIN/RICH MEDIA SOCIAL • LIVE-‐TWEETING: premieres/finales • EPISODIC HASHTAGS: for cri@cal storyline developments • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/retweets in EL & SL *exact branding elements subject to approval 50 Series: Back Home Diego Luna follows a different celebrity guest each week on an inEmate and emoEonal voyage to their family’s country of origin. For some, it’s their first chance to set foot in the place their parents or grandparents were raised. For others, it’s a chance to get to know a different side of a country and culture that has shaped who they are. EPISODES: 12 AIR DATE: Q4 2014 CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR TRADITIONAL UNIMAS OPTIONS • ELITE SEAT FOR LAUNCH • PRESENTING SPONSORSHIP • INTEGRATED FEATURE PACKAGE PLUS NEW CONTENT INTEGRATION OPPS • CONTENT INTEGRATION WITHIN THE SERIES WORKING DIRECTLY WITH LA FABRICA PRODUCERS DIGITAL • EACH SERIES WILL HAVE AN EXCLUSIVE DIGITAL BRANDED EXPERIENCE WITH100% OWNERSHIP THAT CAN INCLUDE: • PRE-‐ROLL/BANNERS • BRANDED SKIN/RICH MEDIA SOCIAL • FAN OF THE WEEK: on-‐air/social promo • LIVE-‐TWEETING: premieres/finales • EPISODIC HASHTAGS: for cri@cal plot developments • ENGAGEMENT-‐DRIVERS: trivia, ques@ons to fans, replies/retweets in EL & SL 51 *exact branding elements subject to approval Documentary: The Ball Vik Muniz will explore all-‐encompassing meaning of the ball and create works of art using 20,000 balls to reflect his findings and then donate the proceedings to soccer-‐ related chari@es. The Ball will live as a one hour documentary and will have live events in Mexico City and Rio. AIR DATE: TBD CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • TITLE SPONSOR: • OPEN BILLBOARD • TUNE-‐IN 25:5 • 1x ON-‐SCREEN CALL TO ACTION W/ LOGO FEATURE DIGITAL + SOCIAL • 100% OWNED HUELLA DIGITAL SECTION w/ PRE-‐ROLL / BANNERS • OFFERING A COMPREHENSIVE WORLD OF CONTEXT, RELATED DATA, RELATED STORIES, IN DEPTH COVERAGE OF CHARACTER/LOCATIONS 52 Documentary: La Fania The crossover of LaEn music into the American mainstream was spearheaded by the salsa movement in the six@es and seven@es. Long before ar@sts like Pitbull were heading the charts, a collec@ve of musicians brought together under the Fania label were inven@ng Hispanic urban expression in the United States. AIR DATE: Q4 2014 CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • TITLE SPONSOR: • OPEN BILLBOARD • TUNE-‐IN 25:5 • 1x ON-‐SCREEN CALL TO ACTION W/ LOGO FEATURE DIGITAL + SOCIAL • 100% OWNED HUELLA DIGITAL SECTION w/ PRE-‐ROLL / BANNERS • OFFERING A COMPREHENSIVE WORLD OF CONTEXT, RELATED DATA, RELATED STORIES, IN DEPTH COVERAGE OF CHARACTER/LOCATIONS 53 Documentary: Cuba Skate Miles Jackson, an American in the trenches of Cuba’s skateboarding scene, aCempts to inspire a team of talented but disheartened skaters by pu~ng together the country’s first world-‐class interna@onal skate compe@@on, overcoming decrepit skateparks, unhelpful Cuban and American governments, and an embargo that even scares sponsors. AIR DATE: Q4 2014 CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • TITLE SPONSOR: • OPEN BILLBOARD • TUNE-‐IN 25:5 • 1x ON-‐SCREEN CALL TO ACTION W/ LOGO FEATURE DIGITAL + SOCIAL • 100% OWNED HUELLA DIGITAL SECTION w/ PRE-‐ROLL / BANNERS • OFFERING A COMPREHENSIVE WORLD OF CONTEXT, RELATED DATA, RELATED STORIES, IN DEPTH COVERAGE OF CHARACTER/LOCATIONS 54 Documentary: Who is Dayani Cristal? Deep in the sun-‐blistered Sonora Desert beneath a cicada tree, Arizona Police discover a decomposing male body. Liding a taCered t-‐ shirt, they expose a taCoo that reads “Dayani Cristal”. This is the story of the tragic results of the U.S. war on immigraEon viewed through the eyes of one of its vicEms. AIR DATE: Q3 2014 CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • TITLE SPONSOR: • OPEN BILLBOARD • TUNE-‐IN 25:5 • 1x ON-‐SCREEN CALL TO ACTION W/ LOGO FEATURE DIGITAL + SOCIAL • 100% OWNED HUELLA DIGITAL SECTION w/ PRE-‐ ROLL / BANNERS • OFFERING A COMPREHENSIVE WORLD OF CONTEXT, RELATED DATA, RELATED STORIES, IN DEPTH COVERAGE OF CHARACTER/LOCATIONS 55 Documentary: The Girl Behind The Camera A 35 year old woman has chronicled the last ten years of her life on film. Five boyfriends and two wedding proposals later she remains single. This documentary is a humorous, in@mate inves@ga@on on a genera@on of unseCled women that poses a ques@on about the choices we make (or don’t make) in life. AIR DATE: Q4 2014 CROSS-‐PLATFORM MARKETING OPPORTUNITIES ON-‐AIR • TITLE SPONSOR: • OPEN BILLBOARD • TUNE-‐IN 25:5 • 1x ON-‐SCREEN CALL TO ACTION W/ LOGO FEATURE DIGITAL + SOCIAL • 100% OWNED HUELLA DIGITAL SECTION w/ PRE-‐ ROLL / BANNERS • OFFERING A COMPREHENSIVE WORLD OF CONTEXT, RELATED DATA, RELATED STORIES, IN DEPTH COVERAGE OF CHARACTER/LOCATIONS 56 Flama Website The website of this digital-‐only English language brand will feature original video series along side snackable non-‐serial videos, curated content and irreverent “lis@cles” (a la Buzzfeed) everything made by, for and with La@no Millennials across category ver@cals such as comedy, music, lifestyle, and sports. The site is 100% sponsorship supported and has no IAB standard ad units for purchase. LAUNCH DATE: April 2014 SPONSORSHIP OPPORTUNITIES • VERTICAL SECTION SPONSORSHIP (1 per category) • PRESENTING SPONSORSHIP OF ORIGINAL SERIES (1 per series, see following pages for addi@onal details) • SPONSORSHIP OF FLAMA’S OWN USER RATING SYSTEM (featuring icons like pineapples for Fresco, or chickens for Loco . . .) • PRE-‐ROLL ADS • NATIVE ADS 58 Hometown Throwdown 17 year old choreographer and viral sensa4on, Chachi Gonzales, is hiTng the road to form the hoUest dance crew across the U.S. Chachi will travel the na@on in search of untapped talent to form teams of dancers in 5 different ci@es. She will tour the ci@es for local culture and style, serve as a guru to the teams, and help to bring out the flavors of their hometown through choreography. Fans will have the chance to vote for the winning team to perform live on Despierta America and the Premios Juventud in Miami. LAUNCH DATE: 2Q/3Q 2014 EPISODES: 15 SPONSORSHIP OPPORTUNITIES DIGITAL • PRESENTING SPONSORSHIP (1 available) • Logo En@tlement • Logo Integra@on into Show Artwork • Brand Integra@on in Series and Show Open • Open & Close Billboards • Na@ve Ad Unit Placement • Pre-‐Roll • Inclusion in Show’s Homepage Promo@on SOCIAL • Sponsored Posts & Video 59 Secret Lives of Babes Babes aren’t what you think. Just ask Lisa Ramos -‐-‐ she is one. In Secret Life of Babes (S.L.O.B.), Lisa corrects the “dangerous” stereotypes that exist about women. She dishes out real talk about the life and @mes of the so-‐called “perfect 10.” In each episode, she takes on a topic and refutes all the myths by telling hilarious, and outrageous stories from her life through sketch comedy. LAUNCH DATE: 2Q/3Q 2014 EPISODES: TBD SPONSORSHIP OPPORTUNITIES DIGITAL • PRESENTING SPONSORSHIP (1 available) • Logo En@tlement • Logo Integra@on into Show Artwork • Brand Integra@on in Series and Show Open • Open & Close Billboards • Na@ve Ad Unit Placement • Pre-‐Roll • Inclusion in Show’s Homepage Promo@on SOCIAL • Sponsored Posts & Video 60 Mile Marker Challenge Two YouTube stars journey cross-‐country armed with GoPro cameras and cell phones in order to film every moment of the voyage. Beginning at the Premios Juventud in Miami, the duo must arrive in @me for the Uforia Music Fes@val in Los Angeles. Along the way they will have to complete hilarious music-‐centric challenges, and hit key milestones with the help of random strangers & other YouTube stars. POSSIBLE YoMuscleBoii (510k Subscribers) TALENT LAUNCH DATE: TBD EPISODES: 7 J.R. Munoz (218k Subscribers) Niki Limo (116k Subscribers) Qbanguy (225k Subscribers) SPONSORSHIP OPPORTUNITIES DIGITAL • PRESENTING SPONSORSHIP (1 available) • Logo En@tlement • Logo Integra@on into Show Artwork • Brand Integra@on in Series and Show Open • Open & Close Billboards • Na@ve Ad Unit Placement • Pre-‐Roll • Inclusion in Show’s Homepage Promo@on SOCIAL • Sponsored Posts & Video 61 Last Call Four best friends take on challenges in the last five minutes before the bar shuts down. Four friends have made a pact, when the bartender calls “Last Call” at a bar, one of them has to do something incredibly bold: ask a girl for her phone number using a Bri@sh accent, get on stage and steal the spotlight from the band’s lead singer, convince the DJ to let him spin a Jus@n Bieber record. Watch as this hilarious crew tries to trump one another night ader night. LAUNCH DATE: TBD EPISODES: TBD SPONSORSHIP OPPORTUNITIES DIGITAL • PRESENTING SPONSORSHIP (1 available) • Logo En@tlement • Logo Integra@on into Show Artwork • Brand Integra@on in Series and Show Open • Open & Close Billboards • Na@ve Ad Unit Placement • Pre-‐Roll • Inclusion in Show’s Homepage Promo@on SOCIAL • Sponsored Posts & Video 62
