Cambalache: One Night in Argentina

I N C E L E B R A T I O N O F M A L B E C W O R L D D AY W E P R E S E N T
ONE NIGHT IN ARGENTINA
ARGENTINE WINE, FOOD, ART AND MUSIC EVENT TURNS BROOKLYN
NIGHT BAZAAR INTO FULLY IMMERSIVE CULTURAL EXPERIENCE
BRINGING THE PASSION, WARMTH AND SOUL OF
ARGENTINA TO NEW YORK APRIL 16-17
New York, NY – This April, after a wildly successful debut in London in
2013, New York will experience Cambalache – One Night in Argentina,
an unprecedented event that exemplifies the wine, food, art, music and
culture of Argentina. Breaking the mold of the stereotypical swirling
and sipping event, Cambalache will provide guests with an immersive
experience of the country’s best wines and intriguing lifestyle.
The word Cambalache, literal meaning in Spanish ‘bazaar’, was immortalized in the 1934 Argentine slang
language Tango song of the same name. Used at the time as a provocative commentary on society, in modern
Argentine vernacular it describes something that is chaotic, haphazard, full of contrast and contradiction and
above all exciting…epitomizing the heart and soul of the country. This event has been developed to embody
these contrasts, with each experience that guests encounter. These events include:
WINE
To celebrate Malbec World Day* guests will be able to sample over 120 wines from
26 of the top Argentine wineries. Each winery will be pouring a selection of world
renowned Malbec, Cabernet Sauvignon, Blends and Torrontes.
MUSIC AND WINE PAIRING
Tasting food and drink has become much more of a 360 sensory experience. It is
no longer just about smell and taste but also about sights and even sounds. Recent
studies have shown that certain types of music can greatly enhance the way wine
tastes. For a truly immersive tasting experience guests will be treated to an auditory
and oenology experience hosted by distinguished Oxford professors Barry Smith
and Charles Spence. Charles, a specialist on sound and taste interaction, helped UK
celebrity chef, Heston Blumenthal develop one of his signature dishes, where he invites
diners to wear headphones and experience the “Sound of the Sea” while they eat.
I N C E L E B R A T I O N O F M A L B E C W O R L D D AY W E P R E S E N T
1940s STYLE COCKTAIL LOUNGE
Even though drinking wine in Argentina is a long-standing tradition, the European
contemporary locals love cocktails. New York’s Malbec House will create stunning
30’s and 40’s style cocktails such as Sol de Mayo and Mar del Plata. The Lounge is
a reflection of bars found throughout old Buenos Aries and will be art-deco themed
inspired by the old-school glamour of Argentina.
EAT AND DRINK LIKE A REAL PORTEÑO
Of course, we couldn’t forget about Argentina’s most famous food – steak. Sur
Empanada Factory & Bakery will offer guests the simple pleasure of delicious Argentine
food including empanadas (cooked pastries with meat and vegetable fillings,) choripan
(chorizo sausage sandwiches,) and Argentine steak sandwiches that all have been
cooked on a traditional Argentine parrilla (barbeque.) Then wash it down with a bottle
of Quilmes, Argentina’s local beer.
STREET ART SOCIALISING
Argentina’s turbulent history has produced an extraordinary urban art culture with a
unique language. City walls have become a channel for public expression. After the
economic crisis of 2001, groups of artists went out to paint in order to inject positivity
and energy into the streets. The result was incredible, and shows the powerful effect
street art can have on a culture. Argentina is unique in that artists often paint huge
murals as communities. At Cambalache, three of the most provocative street artists
– Cabaio Stencil, Roma and Tec – will paint a live mural in the outside space, as they
would in their own uninhibited city.
NUEVO TANGO
Music forms a massive part of the Argentine culture, and none more so than Tango.
In the last 20 years, a more modern form of tango has emerged called Nuevo Tango
– a Tango that has evolved with young people’s tastes and contemporary styles.
Guests will be able to enter a modern day Milonga (place to dance Tango) and with
a fashionable electronica soundtrack get to watch, learn and take part in this famous
dance with some of the leading Argentine tango dancers today from Strictly Tango.
SPEAKING LIKE AN ARGENTINE
Argentines love to talk and they communicate directly, openly and often loudly. Their
freedom of speech can be uninhibited and forms a strong part of their passionate
identity. To truly immerse oneself in Argentine life, one needs to learn the art of
street slang otherwise known as “lunfardo”; an entirely different language, combining
words with crazy expressions and gestures. Guests will be treated to a master class
from James Bracken, the author of the cult book “Che Boludo: a Gringo’s guide to
understanding the Argentines.”
I N C E L E B R A T I O N O F M A L B E C W O R L D D AY W E P R E S E N T
TEA AND TEXTS
Argentina has a rich history of literature and has produced world-class writers and
poets, especially between the 1930’s and 60’s. One of Argentina’s most famous writers,
Jorge Luis Borges was so celebrated because he wrote about every day life for an
Argentine: their struggles, passions, behavior, etc. Many locals love to gather in cafes
to sit, read and talk about their favorite books. In homage to this aspect of Argentine
culture, guests will be able to pour through old Argentina books and listen to excerpts
from Borges’ most famous book of short stories, The Aleph.
ICE CREAM PARLOR
There is a massive Italian influence in Argentina and this is no more apparent than
in the number of ice cream shops that overflow in each town and city. Argentines
absolutely love their ice cream, especially the famous dulce de leche (sweetened milk)
flavor. Guests will be able to taste the real Italian connection with New York’s Cones
serving their sweet ice cream treats.
LIFE IN THE COUNTRY
Argentina isn’t just about Buenos Aires. In fact, we’re here because of the wines, which
are produced mainly amongst the stunning backdrop of the Andes Mountains on the
western boarder of the country. Many people’s image of Argentina lies in its vast open
plains where you find numerous Estancias (ranches) that are tightly linked to the
history and essence of Argentine lifestyle. The Gauchos (cowboys) rule the roost here
and they have a very keen sense of tradition. Guests will be able to experience Gaucho
life and sample Argentina’s other signature drink; mate (a traditional South American
hot drink made with dry yerba mate leaves.)
MALBEC WORLD DAY
*On April 17, Wines of Argentina proudly present the fourth annual edition of Malbec
World Day, an international celebration dedicated entirely to the country’s most
emblematic grape. For 2014 they are linking Malbec with all things music related under
the title of ‘Malbec Making Noise’. They will be hosting a range of events, promotions
and online activity around this them both in the US and abroad. For more info visit
www.malbecworldday.com.
I N C E L E B R A T I O N O F M A L B E C W O R L D D AY W E P R E S E N T
ARGENTINE WINE, FOOD, ART AND MUSIC EVENT TURNS BROOKLYN
NIGHT BAZAAR INTO FULLY IMMERSIVE CULTURAL EXPERIENCE
FAC T- F I L E
W H AT
Malbec World Day presents Cambalache – One Night in Argentina
WHERE
Brooklyn Night Bazaar / 165 Banker St. Brooklyn, NY 11222
(Corner of Bankers St. and Norman Ave. in Williamsburg)
www.bkbazaar.com
WHEN
April 16 & 17, 2014 / 6pm – 11pm
WHO
Wines of Argentina along with Title Sponsors Argentina Tourism,
Aerolineas Argentinas, Sur Empanada Factory & Bakery, Quilmes,
Riedel, Malbec House, Cones, Argentine Yerba Mate, Strictly
Tango, Pan Americano and Eastern Acoustic Works & Mackie.
TICKETS
Tickets are $80, food and drinks included, and are available at
www.winesofargentina.com/cambalacheny*
*Included in your Cambalache ticket is the chance to win a set of two airline tickets
to travel from New York-JFK to Buenos Aires on Aerolineas Argentinas, plus 3 nights
accommodation at the Pan Americano hotel. Winners will be announced each night at
9pm at the event and must be present to win.
CO N TAC T
Media Contact for more information and/or images:
THE DOOR
Jesse Gerstein / jesse@thedooronline.com / 646-340-1731
Heather Muhleman / heather@thedooronline.com / 646-340-1709
Jetty-Jane Connor / Jetty-Jane@thedooronline.com / 646-340-1771