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Multi-client Study
Smart Homes 2013
France
Executive Summary
By Greg Corty
Approved by:
Zoltan Karpathy
Report 57211/2
October 2013
Résumé
Domotique
La croissance du marché de la domotique est estimée à 12% par an entre 2010 et 2012, date à laquelle les ventes
de produits de domotique ont atteint 48,9 millions d’euros à prix fabricant. En incluant les frais d’installation /
intégration, le marché est estimé à 61,1 millions d’euros.
Le marché continue d’être dominé par les solutions intégrées ou complètes dans le secteur résidentiel de luxe. Des
systèmes plus basiques sont installés dans des logements du secteur moyen ou haut de gamme. Environ 200
intégrateurs de systèmes s’occupent des solutions intégrées et travaillent sur un nombre limité de projets haut de
gamme. Les systèmes plus basiques sont accessibles aux installateurs en électricité, dont l’implication va être
déterminante dans le développement de ce marché.
La pénétration des équipements domotiques dans les logements neufs et existants est actuellement très faible.
Elle est estimée à 2,5% dans le résidentiel neuf, ce qui représente environ 9 400 logements neufs en 2012. Dans les
logements existants, elle est estimée à 0,2%. Cela représente environ 68 400 habitations déjà équipées de
solutions domotiques.
80% des équipements sont vendus via le réseau de distribution de matériel électrique, dominé par les deux
grossistes français Rexel et Sonepar. Les 20% restants recouvrent la fourniture directe aux intégrateurs de
systèmes.
Les principaux fabricants sont Legrand, qui utilise un protocole propriétaire, et Hager, qui fournit des systèmes
reposant sur KNX. Ces entreprises vendent toutes deux leurs produits par l’intermédiaire des distributeurs en
matériel électrique. Parmi les fabricants on compte également Somfy, les fournisseurs de systèmes KNX (Schneider
Electric, ABB, Jung) et dans une certaine mesure Delta Dore, ainsi qu’un certain nombre de fournisseurs de
systèmes de base.
Résumé
Systèmes résidentiels de gestion de l’énergie
Les systèmes de gestion de l’énergie pour le secteur résidentiel sont restés un marché de niche au cours des trois
dernières années, de nombreuses initiatives ayant échoué tandis que des produits bon marché vendus par des
détaillants ou sur Internet sont entrés dans les foyers. Jusqu'à fin 2012, aucune aide financière ou autre facteur
incitatif n’a aidé le marché à démarrer, d'où une taille de marché stable estimée à 7 millions d’euros.
Cependant ce marché devrait décoller au cours des deux prochaines années, étant donné que la nouvelle
réglementation thermique RT2012 est entrée en vigueur en janvier 2013 et impose le contrôle de la
consommation énergétique dans le logement. Cela va avoir un impact fin 2014 ou début 2015, lorsque les
logements autorisés début 2013 seront achevés. Selon un modèle optimiste qui supposerait que tous les nouveaux
logements construits suivant les règles de la RT2012 sont équipés d’un système de gestion de l’énergie afin de se
conformer à la réglementation, la valeur totale estimée des systèmes de gestion de l’énergie dans le résidentiel
neuf devrait atteindre 48,5 millions d’euros. Les principaux fournisseurs de ce futur marché devraient être Hager,
Delta Dore et Legrand.
Régulation intelligente de l’environnement
En France, ce terme recouvre deux marchés : les gestionnaires d’énergie pour le chauffage électrique, et la
régulation pour le chauffage hydraulique. Alors que la régulation pour chauffage électrique devrait disparaître en
raison de l'effondrement du nombre d’installations de radiateurs électriques dans les nouveaux logements, la
régulation du chauffage hydraulique devrait rester un marché de niche estimé à 1,3 million d’euros en 2012.
Introduction
Introduction
Methodology


Total number of face to face interviews: 8
Total number of telephone interviews: 7
Attended trade show/ conference: 1
The present study was based on extensive desk
research with a number of sources used:
– The Internet, companies websites
– Ignes (groupement des Industries du Génie
Numérique Energétique et Sécuritaire)
– Le Journal du chauffage et du sanitaire
– Clima+Confort
– Négoce
In addition, a number of interviews were conducted faceto-face and by telephone. We attended one trade show
partially dedicated to smart homes: IBS (Paris).
Interview Details
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Timing
Research dates: May – September 2013
Field work dates: May – August 2013
Researching period: 5 months
Attended trade shows and conferences:
– Intelligent Building Systems, Paris, France
Number of interviews
Manufacturers
11
System Integrator
1
Dealers / wholesalers / distributors
Utilities
Trade association
3
Other stakeholders
Others
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Type of company
Exchange rates 2012 and onwards: 1 EURO = $1.2858
Exchange rates 2011: 1 EURO = $1.3924
Exchange rates 2010: 1 EURO = $1.32789
Product values stated in this report refer to the
Manufacture Selling Price (MSP).
Product values stated in this report refer to the
Manufacture Selling Price (MSP).
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Introduction
Report Structure
Product Scope
The market is segmented and reported into three
major section:
• Smart Home Market
• Home Energy Management
• Residential Environmental Controls
The definition of each market segment is provided in
the Definition and Glossary chapter.
The following products are measured in this study.
 User interface
 System controller
 Field devices (sensors, switches / relays,
actuators)
 Energy management panel and software
 Smart meter
 Energy meter / plug
 Intelligent thermostat
Geographical Coverage
France including
Corsica,
excluding
Overseas
territories
(Guadeloupe,
Martinique,
French Guiana,
Réunion,
Mayotte)
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Definition of Market Size
Product
market
size
System
Integration
market
size
Total
market
size
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Definition
Definition of Home Automation
Home Automation (Smart Home)
•
Home Automation is the residential extension of "building
automation".
•
As shown in the diagram, a smart home system provides
integrated centralized control on individual systems.
•
Environmental control system refers to heating, air
conditioning and ventilation
•
Smart appliances include all household smart appliances.
Such as clothes dryers, clothes washers, refrigerators,
freezers, dishwashers, ovens, coffee makers, microwaves,
range tops.
•
According to the Association of Home Appliance
Manufacturers, “Smart Appliance” with respect to the
Smart Grid refers to a modernization of the electricity
usage system of a home appliance so that it monitors,
protects and automatically adjusts its operation to the
needs of its owner.
•
Consumer electronics refer to TV, radio, AV equipment,
game console, etc.
•
Building component control refers to the control of blinds,
curtains, windows, doors, etc.
•
Home automation for the elderly and disabled can provide
increased quality of life for persons who might otherwise
require caregivers or institutional care.
•
Devices may be connected through a wired or wireless
network to allow control by a personal computer, and may
allow remote access from the internet.
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Smart Home
Home Energy
Management
Individual System Control Level
Environmental
control
Smart
appliances
Consumer
electronics
Lighting
Building
control component
control
Security
system
Safety
alarm
Definition of smart home (home automation) used in this
study
•
Products and systems that can provide integrated control on
two or more sub-systems at home are counted as smart home
systems
•
If the home automation can be accessed via the cloud from
outside the dwelling (via PC, smart phone, tablet), BSRIA
applies the term ‘Connected Home’ and is also included in the
product scope
•
Sub-systems include environmental control, smart appliances,
consumer electronics, lighting, building components, security
system, and safety.
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Smart Home Definitions in Europe
•
•
•
•
•
The definition of smart home technology is the
integration of technology and services through home
networking for a better quality of living. (Smart Home
Association, the Netherlands)
In Europe, the smart home market can be divided into
two segments: “multi-room solution” and “real smart
home”.
Multi-room solution is a more standard control
solution that provides control of multiple systems,
usually lighting, blinds and heating, in a room. The
room control units are linked to the centralized home
control panel for centralized control and monitoring.
Multi-room systems are mostly installed by
electricians.
Real smart home refers to a very high-end integrated
home control solution., all devices are networked and
linked to enable all possible applications. These
solutions are highly customized according to the home
owners’ requirement. Products used in this segment
are mix and match. System integrators play the key
role in design and installation.
Smart home products and services can be divided into
six categories:
1. Comfort
2. Energy management
3. Multimedia and entertainment
4. Healthcare
5. Security and safety
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•
•
1.
2.
3.
4.
5.
•
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In Europe, we see the major players focusing on
comfort and energy management. Players from
multimedia background have a minor share in the
market. Healthcare is still under development. Security
and safety are usually a separate standalone system.
According to Aldrich, there are five hierarchical
classes of smart home:
Homes which contain intelligent objects – single,
standalone applications and objects which function in
an intelligent manner
Homes which contain intelligent and communicating
objects – appliances and objects which function
intelligently on their own and also exchange
information between one another to increase
functionality
Connected homes – have internal and external
networks, allowing interactive and remote control of
systems, and access to services and information, both
within and beyond the home
Learning homes – patterns of activity in the homes are
recorded and the accumulated data are used to
anticipate users’ needs and to control the technology
accordingly
Attentive homes – the activity and location of people
and objects within the homes are constantly
registered, and this information is used to control
technology in anticipation of the occupants’ needs
At the moment, learning and attentive homes is only at
pilot and trial stage.
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Definition of Smart Home
User
Interface
The architecture of latest Smart Home System
Touch Panel
Push Button
Remote controller
Actuator
System
Central
controller controller
Keypad
Some system may not require any
central controller. E.g. KNX
Thermostat
Light control
Security control
Switch / Relays
Sensor
Web Control
Mobile
phone/PDA
Light sensor
Motion sensor
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Shade control
Door / Window
Actuator
Meters
Blinds Motor
Smoke detector
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Definition of Home Energy Management System
•
•
•
•
The Home Energy Management Systems (HEMS) are
designed to provide information and functions to both
consumers and energy suppliers such that they can
monitor energy consumption, reduce waste, manage
budget, and schedule demand to avoid peak periods,
so that the need to build new power generation plants
can be reduced.
The Home Energy Management solution includes a
Home Energy Controller (HEC) or a PC/ smart phone/
tablet application for consumers and Energy
Management Software hosted services for utilities.
HEMS products and systems existing in Europe can
be divided into different categories according to the
functions:
 Display only - the system gets data from the
energy meters and displays it either on a in-house
display device (smart home) or via an energy
management platform (via cloud – in the case of
connected homes)
 Display and control – same as display only with an
addition of smart plugs, so that individual electrical
appliances can be monitored and controlled (from
a panel in the home or via the cloud).
Other value-added functions :
•
Energy consumption history
•
Energy cost based on time of day
•
Energy budget management
Navetas
•
Micro-generation monitoring
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•
•
•
•
In the future, energy suppliers would like to be able to
control home energy consumption via HEMS to manage
the peak load. However, there are many legal issues that
need to be resolved before the idea can be fully
deployed. These issues are related to data privacy,
should the energy suppliers be granted the power to take
control in consumers’ homes
Another issue faced by the utilities is that connectivity in
connected homes is provided by telecoms and/or internet
providers and at this stage there are no cooperation
agreements in place between these two parties
The main market driver for HEMS are telecom
companies
Increasingly there are wireless HEMS systems on the
market (such as ONZO, which has a model with ZigBee).
Green Energy Option (geo)
AlertMe
11
ONZO
Home Automation Europe
11
How does a HEMS work
The following figure shows the working principles of a typical HEMS. This type of design is commonly used in the
UK. However, this system design may not be applicable in other European countries as in point 1, the clip needs
to clamp on the main cable of electricity meter. In other European countries, this cable is enclosed in side the wall.
In other European countries, energy consumption data can only be obtained directly from the data output of the
smart meters.
Source: www.alertme.com
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Elements in Intelligent Home Environmental Controls
•
European homes normally have some control over the HVAC system. These
controls are very basic, such as boiler connected to an analogue or digital inhouse thermostat or to an outdoor temperature sensor. Some boilers have a
chrono-stat so the on / off time of the boilers can be programmed.
•
However, for an intelligent home environmental controls system, the system
needs to have communication capability (wired or wireless), able to provide
room / zone controls based on temperature (and/or ventilation).
Enhanced function may allow remote control via PC, SmartPhone or tablet
(via the cloud in the case of a connected home).
•
•
Due to the climate in Europe, most of the home environmental controls are for
heating systems, although in the Mediterranean region air-conditioning is
prevalent
•
The intelligent heating control system is composed of four elements:
• Central control panel – the user interface where users can set the
temperature, time schedule, viewing the status of each room/zone, etc.
• Room control unit – the user interface where users can set the room
temperature and display the status of the room.
• Radiator/underfloor heating control actuator – senses the room
temperature, regulates the amount of water going into the radiators/
underfloor heating, and thereby controls the room temperature.
• Controller – controls the boiler or multiple heating systems.
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Siemens Synco Living
Danfoss living connect
Honeywell evohome
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Contact Details
Grégoire Corty
Regional Manager
France & BeNeLux
Old Bracknell Lane West, Bracknell, Berkshire RG12 7AH, UK
M : +33 (0)6 65 21 46 62 F : +44 (0)1344 465626
E : greg.corty@bsria.co.uk
W : www.bsria.co.uk
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