Coming this September The Herald`s new Monday magazine

The Herald’s new Monday magazine
Food, health & wellness
Coming this September
With the exciting re-launch
of the weekday New Zealand
Herald this September comes
a vibrant new Monday
magazine, Soulfood.
Dedicated to food, health and wellness, the exciting new liftout is packed with inspiration, tips and tools for a better you.
Food plays a major focus: designed as a bible for busy people
who love good food, the magazine will feature 24 pages of
ideas, recipes, tips and tricks.
Each week an expert editorial team also offers ideas for
pursuing healthier lifestyles – from guidance on relationships,
family and parenting, to practical advice on balancing mind
and body.
Printed on premium 60gsm newsprint – and beautifully
styled with an accessible, contemporary design – Soulfood
provides the perfect environment for advertisers looking
to target those all-important household decision makers
concerned with the health and wellbeing of their families.
The Soulfood reader
Soulfood is inserted in Monday’s New Zealand Herald which is
read by 527,000 people every week. Here’s what we know about
Herald readers.
•
Over a quarter (26%) are female aged 25-54.
•
They love trying new food and experimenting with new
recipes, and have a clear preference for preparing wellconstructed dishes.
•
They prefer cooking from scratch, adding authenticity
to the experience and are intrigued by new techniques
and ingredients.
•
They are most likely to be looking for family-meal solutions.
Dining out is secondary to preparing family meals, and is a treat
for a special occasion.
•
They have a good understanding of which foods are good for
them, and want to learn more about the nutritional benefits of
what they are eating.
•
They understand the importance of exercise, which comes from
a concern about physical health. They exercise regularly, often
with a gym membership, implying a disciplined approach to a
fitness regime.
•
Concerned with aging, they are proactive in their approach to
their health and wellbeing taking vitamins or supplements.
What’s inside
DINNER DASH
Two pages of themed recipes each week for preparation on the
fly. Featuring simple to make, delicious recipes with a 20-minute
cooking time. Planned themes include: summer barbecue, easy
entertaining and an old-favourite makeover.
THE KITCHEN
A personality-led column, featuring tips, answers to readers
questions, new culinary loves, discoveries at the Farmers Market,
new products to recommend and practical how-to items.
Every week we will also taste-test three products.
WEEKLY FEATURES
An authorative, well-researched feature article on a health
and wellbeing issue. For example, ‘What Do The Experts Do’,
interviewing a brain surgeon, cancer specialist and cardio
specialist to discover how they live their lives and the lessons
they’ve learned – plus ‘Two-minute consultation’ Q&As with
a doctor or nutritionist.
THE KNOWLEDGE
Actionable tips on weekly subjects to improve readers’ health
and wellbeing,
THE LETTER
Final designs subject to change. Source: Nielsen CMI, Q2 2011 - Q1 2012, AP15+
That letter you always wanted to write to… your parents, your
brother living on the other side of the world, yourself 18 months
on, your husband or wife (on leaving you after 40 years), your
childhood friend, or that kind-hearted woman in the supermarket.
In a snapshot
What:
Soulfood, a new weekly food, health and wellness magazine
When:
Every Monday from September 2012
Where:
Inserted in The New Zealand Herald, full run
Pages:
24
Stock:
60gsm premium newsprint
Target audience: Main household shoppers with children
Advertising opportunities
Full Page:
$9,772.02
Outside Back Cover:
$11,726.42
First Full Page:
$11,726.42
Second Full Page:
$11,726.42
Half Page Wide:
$5,403.35
Third Page Wide:
$3,717.20
Directory Large:
$958.04
Directory Medium:
$638.39
Directory Small:
$319.35
To find out more
For more information speak to your APN Account Manager
on 09 373 6400 or contact:
Jacqueline Fisher at jacqueline.fisher@apn.co.nz or call 09 373 6075
Janine King at janine.king@apn.co.nz or call 09 373 6064
All pricing excludes GST. Designs and final configuration are subject to change. All advertising is subject
to availability. Standard APN advertising terms and conditions apply. For details see soldonapn.co.nz