Equine Sector Economic Impact Study FINAL
Transcription
Equine Sector Economic Impact Study FINAL
Authors Shashi Karunanethy Reviewed by Mike Ruzzene Todd Denham © Copyright, Urban Enterprise Pty Ltd, August 2008. This work is copyright. Apart from any use as permitted under Copyright Act 1963, no part may be reproduced without written permission of Urban Enterprise Pty Ltd. Document Information Filename: Document1 Last Saved: 8 July 2011 11:57 AM Last Printed: 11 July 2011 11:39 AM File Size: 1306 kb Disclaimer Neither Urban Enterprise Pty. Ltd. nor any member or employee of Urban Enterprise Pty. Ltd. takes responsibility in any way whatsoever to any person or organisation (other than that for which this report has been prepared) in respect of the information set out in this report, including any errors or omissions therein. In the course of our preparation of this report, projections have been prepared on the basis of assumptions and methodology which have been described in the report. It is possible that some of the assumptions underlying the projections may change. Nevertheless, the professional judgement of the members and employees of Urban Enterprise Pty. Ltd. have been applied in making these assumptions, such that they constitute an understandable basis for estimates and projections. Beyond this, to the extent that the assumptions do not materialise, the estimates and projections of achievable results may vary. TABLE OF CONTENTS DEFINITION OF TERMS II EXECUTIVE SUMMARY IV EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT IV WHAT IS THE EQUINE SECTOR? IV ECONOMIC IMPACT ASSESSMENT V 1. METHODOLOGY 7 1.1. INTRODUCTION 7 1.2. DEFINITION OF THE EQUINE SECTOR 1.3. EXPENDITURE CATEGORIES 10 1.4. METHODOLOGY OF THE ECONOMIC IMPACT ASSESSMENT 11 2. 3. 7 ECONOMIC IMPACT ASSESSMENT 12 2.1. INTRODUCTION 12 2.2. EXPENDITURE ESTIMATIONS BY CATEGORY 12 ECONOMIC IMPACT FINDINGS 3.1. 18 SUMMARY 18 APPENDIX A INPUT-OUTPUT MODEL 22 APPENDIX B ESTIMATED EXPENDITURES BY CATEGORY AND INDUSTRY 24 APPENDIX C CONSULTATION LISTS 25 FIGURES FIGURE 1 ESTIMATED DIRECT EXPENDITURE BY CATEGORY (MILLIONS), 2009/10 FIGURE 2 EQUINE INDUSTRY SECTORS: EXPENDITURE FLOW DIAGRAM 10 VI FIGURE 3 EQUINE SECTOR ECONOMIC IMPACT FLOW DIAGRAM 11 FIGURE 4 ESTIMATED EXPENDITURES BY EXPENDITURE CATEGORIES, 2009/10 ($MILLIONS) 18 FIGURE 5 EQUINE SECTOR ECONOMIC IMPACT FLOW DIAGRAM 23 TABLES TABLE 1 EQUINE SECTOR ECONOMIC IMPACT, 2009/10 TABLE 2 EXPENDITURE ASSUMPTIONS, BREEDING 12 TABLE 3 ESTIMATED EXPENDITURE ASSUMPTIONS, HORSE RACING EVENTS 14 TABLE 4 EXPENDITURE ASSUMPTIONS, LEISURE HORSE RIDERS 15 TABLE 5 ECONOMIC IMPACT OF EQUINE SECTOR, 2009/10 19 TABLE 6 ESTIMATED EXPENDITURES BY CATEGORY, INPUT OUTPUT INDUSTRY GROUP ABS 2006 24 EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL i V URBAN ENTERPRISE JULY 2011 DEFINITION OF TERMS Agistment – A contract or fee to pasture livestock, including horses. Arabian (Or Arab Horse) – A breed of horse that originated on the Arabian Peninsula; Arabians dominate endurance riding.. Consumption Induced Effects - The induced production of extra goods and services as a result of private final consumption expenditure of households affected by the equine sector on which the economic impact assessment is based. Covering – To copulate with a female horse. Economic Impact (or Economic Impact Analysis) – The effect of a policy, project, activity, event or industry on the economy of a given area. Economic impact is usually measured in terms of changes in output and associated changes in jobs. Economic Output – The quantity of goods and services produced in a given time by a firm, industry or region/country. Eventing – The hosting of dressage, showing and jumping competitions with regards to local adult riding club events. Expenditure on Imports (also Expenditure outside Shire) – Direct Expenditure from the equine sector outside Macedon Ranges Shire (e.g. expenditure on stallion service fees in the Hunter Valley by local thoroughbred studs). Foaling Down – To give birth to a young foal. Initial Output Effects - The estimated initial expenditure of the equine sector on the general Macedon Ranges Shire economy. This will be estimated through interviews with major stakeholders in the local equine sector, supplemented by findings of the Macedon Ranges Equine Business Survey. InputInput-Output Output Model - An Input-Output (I-O) table fulfils two key functions; it is firstly a descriptive framework for showing the relationship between industries and sectors and between inputs and outputs in an economy. Secondly, it is an analytical tool for measuring the impact of autonomous disturbances on an economy’s output, employment and income. Local Expenditure – Direct expenditure from the equine sector within Macedon Ranges Shire industries. Pony – A term encompassing several breeds of horses, including the Australian pony, Connemara Pony, Dartmoor Pony, Fjord Pony, Hackney Pony, Highland Pony, New Forest Pony, Shetland Pony and Welsh Ponies (A, B, C & D). Production Induced Effects - This is the estimated impact of the Initial Output Effects on the general economy. Quarterhorse – A small powerful horse originally bred for sprinting in quarter-mile races held in America. Stallion Sire Service Fees – A service fee to allow the covering of a mare. Standardbred – A breed of horse best known for their ability to race in harness. Stockhorse – A hardy breed of horse noted for endurance, agility and good temperament. It is used today in a wide variety of disciplines and is still value as a working horse by stockmen in Australia. EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL ii URBAN ENTERPRISE JULY 2011 Stud (or Horse Stud) – An establishment where horses are kept for breeding. Thoroughbred – A particular breed of horses best known for its use in horse racing due to their known agility, speed and spirit. Warmblood – A particular breed of middle-weight horses, particularly suited for equestrian sports. EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL iii URBAN ENTERPRISE JULY 2011 EXECUTIVE SUMMARY EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT Urban Enterprise was appointed to undertake research into the economic impact of the Macedon Ranges Equine Sector. The economic impact of the equine sector was assessed through analysis of its key expenditure categories, including breeding, events, leisure horse riding, horse training and other equine activities. Assumptions on spending in these categories were established through surveys and consultation with stakeholders in the region and through a review of equine related literature. This information was used to determine the direct spending attributed to the equine sector in the Macedon Ranges Shire. The secondary economic impact attributable to this expenditure was calculated using a regional input-output model that estimates the impact of spending in one industry segments across the Shire economy. Economic impact will be defined as the effect of the direct expenditure by the Macedon Ranges equine sector on the economy of the Shire as a whole. It is important to note that the economic impact is different to economic output (defined as the value of the goods and services produced in a given time by the equine sector). Economic impact will be measured through the change in the value of the Macedon Ranges economy and the number of jobs supported by expenditure of the equine sector. WHAT IS THE EQUINE SECTOR? According to the 2004, Henley Centre Report of Research on the Horse Industry in Great Britain, the equine sector is defined as: “encompassing all activity that has the horse as its focus and activity that, in some reasonable capacity, caters for such an industry” Furthermore, the equine sector will be segmented into two key sub-sectors: the core equine sector and the supplementary equine sector. The core equine sector will consist of: • Horse Breeding; • Equine Education; • Horse Training/Equestrian Coaching; • Private Leisure Horse Owners; and • Equestrian Clubs and Associations. The supplementary equine sector will consists of: • Land-based equine business; • Equine Health; • Husbandry Services; • Fodder Suppliers; and • Other Sectors (e.g. retailers, wholesalers, trade and quarantine services, equine specialised insurance services) EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL iv URBAN ENTERPRISE JULY 2011 ECONOMIC IMPACT ASSESSMENT OVERVIEW OF ECONOMIC IMPACT The economic impact assessment found the equine sector to be an important contributor to the Shire’s economy and employment level. The result of this study is that in the 2009/10 financial year, the the equine sector generated an economic impact of $140 million and supported 907 jobs in the Macedon Ranges Shire, Shire, as shown in Table 1. In addition the local equine sector broadly contributes to other Victorian regions and New South Wales economies; the Macedon Ranges Equine Sector has spent an estimated $72.17 million outside the Shire. TABLE 1 EQUINE SECTOR ECONOMIC IMPACT, 2009/10 Macedon Ranges Shire Expenditure Outside the Shire Direct Economic Expenditure in the Shire Shire Total Economic Impact Shire Employment Impact $96,359,215 $139,997,646 907 $72,170,358 Source: Urban Enterprise 2011 DIRECT EXPENDITURE BY EQUINE SECTOR The economic impact analysis has found that breeders are the primary contributing component of the local equine sector to the Macedon Ranges Shire economy; horse studs (primarily thoroughbred breeders) have generated over $27.6 million worth of expenditure in Macedon Ranges Shire. Breeders have also spent over $22 million outside the Shire, primarily through purchase of high quality stallion services fees, transportation and handling fees. Second in direct spending, the leisure horse industry has generated an estimated $22.6 million in expenditure. $21.3 million was spent by the horse training sector and $13.7 million has been generated by equine events held within the Shire, primarily through race meets organised through the NMIT Kyneton and Hanging Rock Racing Clubs. In particular, race meets attract over 30,000 per year to the Shire. Eventing (dressage, showing and jumping events) held by the local pony and adult riding clubs also contributes to the event component of the equine sector. Other Equine Activities such as (primarily fodder, equipment retailers, wholesalers, husbandry services and construction) contributed $11.1 million worth of expenditure in the Shire. EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL v URBAN ENTERPRISE JULY 2011 FIGURE 1 ESTIMATED DIRECT EXPENDITURE BY CATEGORY (MILLIONS), 2009/10 $22.0 $19.2 $5.1 $17.5 $8.4 $27.6 $22.6 $21.3 $13.7 Breeder Events $11.1 Leisure Horse Industry Horse Training Other Equine Activities Expenditure Outside Macedon Ranges Shire Expenditure in Macedon Ranges Shire Source: Urban Enterprise 2011 EQUINE SECTOR ECONOMIC IC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL vi URBAN ENTERPRISE JULY 2011 1. METHODOLOGY 1.1. INTRODUCTION This section outlines the methodology of measuring the economic impact of the equine sector in the Macedon Ranges Shire. Clear definitions of the industry are required to establish the economic output and impact, as it must be possible to make distinctions between final output and intermediate consumptions. The methodology is based upon an adaptation of the expenditure approach to economic sizing used by the ABS. 1.2. DEFINITION OF THE EQUINE EQUINE SECTOR The Henley Centre “Report of Research on the Horse Industry in Great Britain” defines the “horse sector [or equine sector] as encompassing all activity that has the horse as its focus and activity that, in some reasonable capacity, caters for such an industry”. This report will divide the equine sector into two components: core equine sector and the supplementary equine sector. 1.2.1. THE CORE EQUINE SECTOR The core equine sector represents individuals, organisations and activities that involve the direct use of horses for the activity. The core equine sector consists of the following segments: HORSE BREEDING The horse breeding sector in the Macedon Ranges Shire plays a critical role as the main economic contributor to the local horse industry. The climate, availability of land and infrastructure and close proximity to race associations as well as Metropolitan Melbourne all contribute to the strategic location of the breeding sector. Macedon Ranges Shire is a major producer of thoroughbred horses; the Shire is also a producer of Arabians and several pony breeds. PRIVATE LEISURE HORSE OWNERS Private leisure horse owners defined as owners for whom the horse is not part of a business enterprise. Private leisure horse owners are numerically the largest proportion of the industry, although they do not directly produce economic output. This sector exacts economic contribution through acquiring horse equipment, suppliers, utilising husbandry and health services; all of which contribute a significant portion to sustaining the Macedon Range Equine Sector. RACING CLUBS The Macedon Ranges equine sector has one thoroughbred racing association, the Kyneton and District Racing Club, which holds race days at the Hanging Rock Racecourse and at NMIT Kyneton Park. The Racing Club contributes significantly to the local economy; in total, the Race Club will hold over 16 meets within the 2010/11 year and attract over 30,000 visitors and considerable tourism expenditure to the Shire. EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 7 URBAN ENTERPRISE JULY 2011 Unlike other sectors, racing events create economic impact through non-riders; race day spectators contribute through betting, purchase of food & drinks, transport and accommodation. CLUBS AND ASSOCIATIONS (ADULT RIDING AND PONY CLUBS) Equestrian clubs, centres and associations are primarily non-profit organisations, providing a platform for community and social interactions. Based on consultations with Horse Riding Club Association of Victoria (HRCAV) and Pony Club Victoria (PCV), there are approximately 8 adult riding and 8 pony club associations within Macedon Ranges Shire. These clubs and associations hold events (such as dressage, eventing, jumping and horse events at agricultural shows) that contribute to the local economy and also contribute to the social wellbeing of the community. HORSE TRAINING/COACHING Thoroughbred and harness horse training (conducted at the NMIT Kyneton Racing Club) is a key facilitator in providing essential skills across the thoroughbred racing and training industry. The racing club facilitates 80 horse trainers, drawing on jockeys and horses from all over Victoria to train within the Shire. Furthermore, between 100 and 120 horses train at NMIT Kyneton Park every day. The Shire also holds a number of horse trainers and equestrian coaching schools as well that provide training for club and association riding members as well as other notable riders keen in specific fields of horse riding. EQUINE EDUCATION NMIT Kyneton it is the first Victorian TAFE to introduce a degree specialised for the equine sector. However, NMIT does not currently utilise the Kyneton Racing Club for educational purposes (except for conference and meeting room facilities); plans have been put into place to consolidate programs within NMIT Kyneton in the future. This activity does not currently have a direct economic impact within the Shire, and is not included in further analysis. HORSE RIDING TOURISM Trail riding tourism services play a prominent role in drawing non-owning riders to the equine industry by offering products such as leisure-riding and day-trekking. However, consultations have revealed that trail riding / hire horses are not available in the Macedon Ranges. As such, this activity does not currently have a direct economic impact within the Shire, and is not included in further analysis. Infrastructure needs to facilitate growth in this sector will be analysed in the strategy. 1.2.2. THE SUPPLEMENTARY EQUINE SECTOR The Supplementary Equine Sector includes the services that support the region’s core equine sector including land-based businesses, equine health, husbandry services and fodder suppliers. These activities are vital to the sustainability of the equine sector and also generate economic impact within the Shire. LAND-BASED BUSINESSES The land-based equine sectors include businesses that particularly provide land and infrastructure for the accommodation of horses through agistment and other paid-for equine properties. This industry is crucial in providing accommodation for training horses, horses used for special events and races, brood mares / foaling down services and some leisure horses. EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 8 URBAN ENTERPRISE JULY 2011 EQUINE HEALTH The supplementary equine sector also includes equine health services, specialised veterinarians and dentists that cater to the surrounding horse population. The Macedon Ranges Business Register indicates that there exist a number of specialised veterinarians and dentists that service the equine sector in the region. The equine health industry is crucial in ensuring the health and sustainability of the Shire’s horse population, and though small in size, contributes significant structural roles in ensuring the well-being of the industry. HUSBANDRY SERVICES Farriers and barehoof trimmers are the major husbandry service for the equine sector and are responsible for the maintenance, care and shooing of the horses hooves. Other husbandry services would include horse therapists, manipulators and masseurs. NMIT in particular provides for the Certificate III in Farriery, critical in supplying farriers to not only the general Victorian horse industry but the local Shire as well, however, the courses are currently held outside the NMIT Kyneton campus. FODDER SUPPLIERS Fodder suppliers provide the food and nutritional source for the Macedon Ranges horse population. Fodder is distributed through local retailers and wholesalers. Hay consumed by horses is sourced locally; however the raw stocks of grains and pellets are sourced outside the Shire. OTHER SECTORS Other supplementary sectors include trade and quarantine services (for importing/exporting of horses), equipment retailers and wholesalers, equine specialised insurance providers, horse product manufacturing and transportation. Figure 2 provides a graphical depiction of the Equine sector; more specifically the expenditure flows within and outside the industry that will inform the economic impact assessment. EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 9 URBAN ENTERPRISE JULY 2011 FIGURE 2 EQUINE INDUSTRY SECTORS: EXPENDITURE FLOW DIAGRAM Source: Urban Enterprise 2011 1.3. EXPENDITURE CATEGORIES Research reveals that a number of establishments partake in several activities across the core equine and supplementary equine industry; for example, a horse breeder or horse training school may provide agistment services. As such, for the purposes of the assessment, expenditure of the equine sector (both core and supplementary sectors) will be simplified and compartmentalised into the following categories: • Breeders – this reflects the expenditure of the horse breeding industry; • Events – this reflects the expenditure of race course facilities to host events, and expenditure by visitors to these events; • Leisure Horse Riders – this reflects the expenditure by the leisure horse riding community, in particular the adult riding club members and pony club riding members; • Horse Training/Coaching – this reflects the expenditure to host horse training within the Shire, as well as expenditure by horse trainers and riding instructors themselves; • Other Services – this reflects the expenditure of components of other sectors including landbased businesses, insurances, husbandry services and horse product manufacturing. EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 10 URBAN ENTERPRISE JULY 2011 1.4. METHODOLOGY OF THE ECONOMIC IMPACT ASSESSMENT The economic impact assessment is based on the input-output analysis framework. The method focuses on the impact on the economic expenditure and employment at a local Shire and state level. Input-Output (I-O) analysis is a widely used technique for estimating economic impacts of an activity in a region, it examines how the industry affects an economy through its linkages between all other sectors in the industry. For the detailed economic methodology, refer to Appendix A. The Total Economic Impact of the equine sector is constructed through three categories: • Initial Output Effects – the estimated initial expenditure of the equine sector on the general Macedon Ranges Shire economy. This is be sourced through the interviews with major stakeholders in the local equine sector supplemented by findings of the Macedon Ranges Equine Business Survey; • Production Induced Effects – this is the estimated impact of the Initial Output Effects on the general economy. The Production Induced Effects are made up of two components: • The First Round Effects – is the amount of output required from all industries of the economy to produce the Initial Output Effect; and • Industrial Support Effects – the effects of the second and subsequent rounds of induced production; • Consumption Induced Effects – the induced production of extra goods and services as a result of private final consumption expenditure of households affected by the equine sector. Coupled together, the Production Induced Effects and Consumption Induced Effects are known as the Indirect Expenditure Effects. Figure 3 graphically depicts the flow of the economic impact of the Macedon Ranges equine sector, based on the expenditure categories defined in section 1.3. FIGURE 3 EQUINE SECTOR ECONOMIC IMPACT FLOW DIAGRAM Source: Urban Enterprise 2011 EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 11 URBAN ENTERPRISE JULY 2011 2. ECONOMIC IMPACT ASSESSMENT 2.1. INTRODUCTION The section presents the economic impact in Macedon Ranges Shire from each of the equine expenditure categories. Assumptions drawn from findings from the Macedon Ranges Equine Business Survey and consultation are made to construct the estimated expenditure of the equine sector. Refer to Appendix C for the list of consulted stakeholders. 2.2. EXPENDITURE ESTIMATIONS BY CATEGORY BREEDING Consultations with Stud Book Australia revealed over 537 thoroughbred foals were born in Macedon Ranges Shire (in 2010) through 70 studs; furthermore, the data revealed that there are approximately 15 operating thoroughbred stallions within the Shire, which have covered over 1,250 mares in 2010. Data on the number of brood mares could not be obtained from Stud Book Australia. Utilising anecdotal evidence of the number of brood mares of consulted studs, we will assume that an average stud consists of 35 mares per thoroughbred stud. Therefore, 2,450 thoroughbred brood mares are estimated in the Shire. The following are key assumptions of Macedon Ranges Shire horse stud expenditure: TABLE 2 EXPENDITURE ASSUMPTIONS, BREEDING Breeding Expenditure $ Source Average Imported Stallion Service Fees $31,952 Australian Stud Book,2010 (NSW and VIC) Average Local Stallion Service Fees $16,229 Australian Stud Book,2010 (Eliza Park) Foaling down charges $450-$650 Arabian Horse Society of Australia Extra Veterinary Medical Expenses $700-$1,200 Consultations Agistment Fees $80-$85 Consultations Other Husbandry Fees (e.g. farriers, worming) $650 Consultations Castration $400-$500 Consultations Average Sire Fees $400 Australian Pony Stud Book Society Handling Fees $50 Australian Pony Stud Book Society Agistment $20 Australian Pony Stud Book Society Agistment Fee (Wet Mare) $25 per day CJ Park Warmbloods Handling Fees $450 CJ Park Warmbloods Average Sire Fees $2,750 Warmbloods-australia.com and CJ Park Warmbloods Thoroughbred and Arabian Pony and Stock Horses Warmblood Warmblood EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 12 URBAN ENTERPRISE JULY 2011 Horse studs primarily produce foals up to 5 types: yearlings (for sale), adult stallions (for resourcing stallion fees), geldings (castrated adult males), adult mares (adult females for breeding) and race horses (for attaining prize money through racing competitions). According to consultations with Joe Vella (Wingrove Park) an average total operating expenditure to produce a thoroughbred foal to an adult costs approximately $20,000, while producing a yearling costs $12,000. Extra expenses will be incurred for castration (ranging between $400 and $500); for the purposes of this report, we assume 25% of foals produced will be castrated. The Macedon Ranges Shire is also a prominent producer of Arabian horses with 18 major 1 Arabian stud establishments . There are currently 211 standing stallions within the Shire (of which 157 are active) and 465 standing mares (incorporating both purebreds and hybrids). For the purposes of this report, thoroughbred foal producing costs will be applied to the Arabian stud sector. 2 Furthermore, consultations reveal there are currently 18 pony studs operating within the Shire . Although data on the existing pony horse population within the Shire is not available; for the purposes of this report, we will assume that the size of the pony breeding population is equal to the Arabian breeding population (as both groups have 18 breeders). Further research indicated there are approximately 50 stockhorses standing and there are an existing 4 warmblood studs in the Shire. Data on the number of warmbloods standing is unavailable, however, average thoroughbreds standing per stud and existing prices of warmblood agistment and stallion service fees will be applied to the industry. EVENTS This expenditure category analyses pony and adult riding club association events, and racing meets held at the NMIT Kyneton and Hanging Rock racing facilities. In particular to the clubs and association sector, there are over 741 members in pony and adult 3 riding clubs in Macedon Ranges Shire . Flow on expenditure occurs mainly through eventing dressage, jumping, showing competitions and monthly rallies. Approximately 180 rallies and 84 competitions were held in Macedon Ranges Shire last year. Consultations reveal that primary expenditure on items include: • Judges - an average of $150 per 8 pony riders and $1,642 per adult riding event; most judges are sourced locally. • Canteen – food and beverages costing over $5 per participating rider (sourced locally); • Ribbons – costing an average $550 per event (sourced locally); • Horse Floats – assumed to be an average of $99 per float hire (with tack box and breaching gates). Expenditure will be allotted according to the number of estimated participants. Purchases of horse floats have been accounted for in the Other Equine Services expenditure category; • Instructors – costing approximately $1,467 per adult riding event and $150 per 9 pony riders in pony riding events. Expenditure on instruction and private riding lessons outside competition occurs as well (and these will be allotted into the Horse Training/Coaching 1 2 3 Arabian Horse Society of Australia (AHSA) Stud Book Australian Pony Society (APS) Stud Book Pony Club Victoria and Adult Riding Club Victoria EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 13 URBAN ENTERPRISE JULY 2011 Expenditure Category); consultations reveal that over half of the members undertake consistent weekly training (including private lessons); • Maintenance, equipment and capital expenditure – steel poles costing $80 a pair; clubs usually spend on 5 pairs per event (we assume these are sourced through local distributors). An average of $1,000 is necessary to maintain the arenas; consultations reveal that an average of $8,000 has been spent on other maintenance expenditure of courses per club; and • Insurance – an average cost of $70 per rider in insurance fees are made to state bodies for local pony and adult riding clubs; Through data provided by Mark Graham (CEO of NMIT Kyneton and Hanging Rock Racing Club) and the 2006 Economic and Social Contribution of Thoroughbred Horse Racing in Country Victoria (prepared by Victoria University), over $12.7 million was spent on hosting country racing in Macedon Ranges Shire; expenditure was allocated into items based on industry estimates provided by the ABS Sports and Recreation Services 2004-05 Report. Application of cost growth rates at 3% p.a. will be applied to these figures to allow for adjustment to an estimated 2010 expenditure figure. TABLE 3 ESTIMATED EXPENDITURE ASSUMPTIONS, HORSE RACING EVENTS Estimated Thoroughbred Racing Event Expenditure Expenditure $ Wages & Salaries $3,401,411 Super Contributions $273,300 Compensation Costs $171,788 Fringe Tax Benefits $48,413 Payroll Tax $142,116 Prize $5,664,332 Liquor $440,403 Food $271,738 Animal Feed $412,292 Animal Medicines $42,166 Other $452,897 Payment to Broadcasting $188,967 Advertising $593,451 Sponsorship $121,814 Rent leasing $174,912 Total $12,400,000 Source: 2006 Economic and Social Contribution of Thoroughbred Horse Racing in Country Victoria, allocated according to industry proportions provided by ABS Sport and Recreation Services 2004-05 Report. EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 14 URBAN ENTERPRISE JULY 2011 Furthermore, horse racing events in the Macedon Ranges have attracted over 30,000 visitors to 4 the Shire per year . Using event industry estimates from another Victorian regional shire, there occurs an estimated expenditure of $281 per day from overnight visitors and $163 per day from 5 day trip visitors . LEISURE HORSE RIDERS According to consultations with the Pony Club Victoria and Adult Riding Club Victoria, there are approximately 1,292 horses (an estimated 720 horses and 572 ponies) used for adult and pony 6 riding activities within the Shire . However, anecdotal evidence reveals that the figures may be significantly higher than this, as many households (who are not members of clubs and association) own at least one horses (paddock ornaments/other recreational uses). Riding club managers estimate that over a quarter of households own horses on their properties; according to ABS 2006 data, there are over 8,003 separate houses in Macedon Ranges Shire (excluding the urban centres of Woodend, Gisborne and Kyneton); assuming a third of these residential properties own an average of 1 horse. There are approximately 2,667 leisure horses in Macedon Ranges Shire (of which 1,292 are for pony and adult riding club activities and the remaining 1,376 as paddock ornaments and other recreational uses). Furthermore, research through the Australian Stock Horse Society Stud Book revealed that there are approximately 50 standing 7 stock horses . Expenditure on ponies and adult riding horses, stock horses, paddock ornaments/other recreational horses will be accounted into the economic impact analysis. Literature review and consultations with clubs and associations have been used to estimate industry expenditures of the leisure horse rider expenditure category. According to the 2010 report on the Contribution of the Pet Care Industry to the Australian Economy, an average of $5,010 is spent on horse and riding equipment per horse; these costs will be accorded to leisure horses utilised for pony and adult riding clubs. TABLE 4 EXPENDITURE ASSUMPTIONS, LEISURE HORSE RIDERS Horse and Riding Equipment and Products Indicative Costs (Range) Helmet $99.00 - $695 Boots $49.95 - $350 Chaps $44.95 - $225 Saddle $449.00 - $5,995 Rug $59.95 - $230 Reins $20.00 - $85 Halter (leather) $23.95 - $150 Leads $5.95 - $17 Bridle $39.95 - $220 Bit $36.95 - $47 Stirrupirons $24.95 - $90 4 http://kyneton.countryracing.com.au/ Bass Coast Shire Coail and Economic Impact of Events Study 2011 (Draft) – Urban Enterprise 720 adult horse and 572 ponies, assumption of 2 horses per club member as anecdotally provided by consultations. 7 99 stock horses standing in the postal code regions 3200 to 3499 (detailed data for the Macedon Ranges were not available; as such, we will assume half these stock horses are standing in the Macedon Ranges Shire). 5 6 EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 15 URBAN ENTERPRISE JULY 2011 Horse and Riding Equipment and Products Indicative Costs (Range) Brushes $12.95 - $30 Clippers $99.00 - $689 Coatcare and polishes $15.95 - $34 Groomingkits $19.95 - $30 Hoof picks and scrapers $2.95 - $6 Hoof polish $10.25 - $34 Shampoo (1 litre) $10.95 - $20 Flyveils $12.95 - $35 Source: Contribution of the Pet Care Industry to the Australian Economy, 2010 Furthermore, the cost of veterinary and grooming suppliers (including wormers and shampoos) range between $200 and $1,000 per annum. Consultations with pony and adult riding club managers reveal that an average of $5,200 is spent on fodder per horse per year. In summary, approximately $10,010 is spent per annum on pony and adult riding horses, while approximately $6,000 will be spent on paddock ornaments. HORSE TRAINING/COACHING Existing equine education also encompasses horse training, particularly race horse training within the NMIT Kyneton Racecourse (facilitated by the club) and other training establishments (e.g. horse training conducted at Wadham Park). Research shows that between 100 to 120 horses are 8 training daily within NMIT Kyneton racecourse . Consultations with the Kyneton race course show that costs of training horses are $70 to $100 a day. Other expenditure includes an average of $10 per week on supplements, rugs costing $133 per horse and veterinary fees (at an average of $100). Anecdotally, wages and salaries are the primary source of expenditure; other economic impacts occur outside the Shire including transportation fees (particularly for interstate horses), retail expenditure on fodder and grain and husbandry fees. OTHER EQUINE SERVICES Other assumptions drawn from findings of the equine sector include the following: FODDER AND RETAIL Horses consume an average of 5 kilos of feed/hay per day; 3 kilos of fodder is sourced retailers and 2 kilos consists of hay (locally sourced). Furthermore, consultations show over 90% of local horse owners source their fodder within Macedon Ranges Shire. Consultations with local feed suppliers show that over 75% of fodder is sourced from local feed wholesalers and manufacturers. Some raw materials for fodder cannot be sourced within the Shire (additional vitamin and mineral supplements, barley, oats, etc.); as such, a large part of the fodder supply chain takes place outside the Shire, with key elements of retailing and wholesaling services occurring within Macedon Ranges. 8 http://kyneton.countryracing.com.au/ EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 16 URBAN ENTERPRISE JULY 2011 Furthermore, purchases of horse floats have been accounted through an assumed expenditure of $35,000 per item / per club member in the Shire (as an assumed estimated population of persons owning a horse float); the purchases will be amortised across a 10 year usable life period, whereby depreciation expenses per annum will be accounted into the economic impact of purchases horse floats in the Shire. AGISTMENT The agistment services industry is relatively smaller within Macedon Ranges Shire (compared to other local government areas closer to Metropolitan Melbourne); this is mainly due to the availability of relatively larger parcels of land for households to accommodate their own horses. Agistment services are also a relatively larger industry in Shires closer to Metropolitan Melbourne, providing city dwellers with easier accessibility to their horses. However, there may be opportunities to facilitate the provision of agistment services in areas of the Shire with accessible linkages to Metropolitan Melbourne (e.g. Gisborne and Romsey). Within Macedon Ranges Shire itself, agistment services are typically offered as secondary services by studs and horse training schools, as value-added services to sustain their businesses. EQUINE HEALTH Interviews show that horse studs are able to source on-going health services through the local veterinary and health equine services, however, there is a lack of specialist horse services (e.g. embryonic transferring services, ultra sound scanning, heavy operations). Horse breeders must transport their horses to hospitals at Werribee and Shepparton, contributed to outside expenditure of transport and specialist medical treatment. HUSBANDRY Expenditure by husbandry services (sourced from the Equine Sector Business Survey) on new buildings/renovations, plant/machinery and other capital expenses have been accounted for in the economic impact assessment. CONSTRUCTION Furthermore, expenses on construction have been sourced through the Macedon Ranges Building Approval Database. Data in the 2009/10 financial year were sorted according to category to account for the economic impact of this expenditure. EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 17 URBAN ENTERPRISE JULY 2011 3. ECONOMIC IMPACT FINDINGS 3.1. SUMMARY In 2010, the Macedon Ranges equine sector had an estimated economic impact of $140 million in the local Macedon Ranges Ra Shire’s economy, of which $96.3 million was sourced from direct expenditure of the equine sector. The Macedon Ranges equine sector also spent an estimated $72.2 million outside the Macedon Ranges Shire (on goods and services from other regions of Victoria and New South Wales). W Comparative data on the expenditure leakages outside the Shire were difficult to source, source due to the lack of available small regional area studies on the equine sector. sector. However, the 2008 Economic Impact and Review of the Equine Industry in the City of of Greater Bendigo may offer some perspective. The report notes that for every $1 dollar spent by the local equine sector, an estimated $0.51 was spent outside the City of Greater Bendigo to support its operations. This is compared to the he Macedon Ranges equine equine sector, whereby a $1 dollar spent by the local loc equine sector will allow for $0.42 to be spent for goods and services outside the Shire. The following table is a summary of expenditure by category (refer efer to Appendix B for full details). FIGURE 4 ESTIMATED EXPENDITURES BY EXPENDITURE CATEGORIES,, 2009/10 ($MILLIONS) $27.6 $22.6 $22.0 $21.3 $19.2 $17.5 $13.7 $11.1 $8.4 $5.1 Breeder Events Leisure Horse Horse Training Industry Expenditure in Macedon Ranges Shire Other Equine Activities Expenditure Outside Macedon Ranges Shire Source: Urban Enterprise 2011 EQUINE SECTOR ECONOMIC IC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 18 URBAN ENTERPRISE JULY 2011 TABLE 5 ECONOMIC IMPACT OF EQUINE SECTOR, 2009/10 Economic Impact $ Direct Expenditure of Equine Sector $96,359,215 Total Economic Impact $139,997,646 Total Shire Employment Impact 907 Source: Urban Enterprise 2011 The study has found the Macedon Ranges Equine Sector has contributed over $140 million in total economic impact to the Shire. The on-going operations of the industry sustain over 907 jobs in Macedon Ranges Shire economy. BREEDING Consultation with the local equine sector suggests that the breeding sector is of significant value to the Macedon Ranges Shire economy. The combination of soil rich in mineral content, proximity to Melbourne and its international airport and linkages to the broader horse racing industry has enabled the Macedon Ranges Shire to become a prime producer and international exporter of high quality thoroughbred horses. The breeding sector contributed an estimated $27.6 million in expenditure in the 2009/10 financial year. Furthermore, horse breeders spent $22 million outside the Shire. Consultations suggest that leakage in expenditure outside the Shire primarily due to: • Fees from covering mares through high quality stallions (located within other Victorian regions and New South Wales); • The purchase of fodder raw materials sourced outside Macedon Ranges Shire are the primary components behind these leakages; and • Husbandry services (farriery) and specialist health care services in Werribee and Shepparton (x-ray services, embryonic transfer technologies, etc.). EVENTS The events industry contributed an estimated $13.7 million in expenditure in 2009/10. A large contributor can be attributed to thoroughbred racing events held in the NMIT Kyneton and Hanging Rock race courses. The race meetings attract over 30,000 visitors to the Shire every year, also contributing a large portion of local tourism expenditure. Consultations show that expenditure outside the Shire occurs through visiting horses (for races) who source husbandry and transportation services, equipment and fodder supplies from outside the Shire. Furthermore, the races draw in expenditure on broadcasting, advertisements, wholesale liquors, food and beverages (spent outside the Shire). Dressage, eventing, jumping and showing competitions by local pony and adult riding clubs also contribute a portion to the events expenditure. Consultations indicate that expenditure outside the Shire occurs through horses visiting for events that source husbandry, transport, equipment and fodder supplies from outside the Shire. Expenditure by Racing Victoria and local race course facilities through purchases of broadcasting, advertisements, equipment, wholesale liquors, food and beverages also contribute to expenditure outside the Shire. EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 19 URBAN ENTERPRISE JULY 2011 LEISURE HORSE RIDERS This report finds that the leisure horse rider expenditure category contributes an estimated $22.6 million in expenditure to the Macedon Ranges economy through direct expenditure. The availability of appropriately sized and zoned residential land has allowed households to maintain a number of horses on their properties, increasing the number of horses in the region and associated expenditure. HORSE TRAINING/COACHING The horse training sector provides an estimated $21.3 million of local expenditure within the Macedon Ranges Shire. The economic impact of this sector is mainly due to the thoroughbred and harness training at the NMIT Kyneton race course and other major horse training establishments (e.g. horse training conducted in Wadham Park). This training draws in a large number of horse trainers, jockeys and stable hands from across Victoria, and provides employment opportunities to the local community. The Shire also has a number of horse riding schools, trainers and instructors that provide key educational opportunities to the local dressage, showing and jumping competitors, as well as other interested residents. The sector has also generated over $19.2 million worth of expenditure outside the Shire (sourced primarily through purchases of fodder and transportation fees of horses). OTHER EQUINE SERVICES Other equine services have an estimated $11.1 million in direct expenditure to the Shire. The expenditure is primarily driven by purchases of equipment, feed retailers and wholesalers. The local equine health and husbandry services (eg. Masseurs, farriers) also provide local expenditure as well as maintaining an important role in servicing the general horse population in Macedon Ranges. Raw materials purchases of fodder contribute to the large $17.5 million spent outside the Shire. EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 20 URBAN ENTERPRISE JULY 2011 APPENDICES EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 21 URBAN ENTERPRISE JULY 2011 APPENDIX A INPUT-OUTPUT MODEL INTRODUCTION The following section provides the description of use and methodology of the economic impact assessment through a regional input-output table. WHAT IS AN INPUT-OUTPUT TABLE? An Input-Output (I-O) table fulfils two key functions; it is a descriptive framework for showing the relationship between industries and sectors and between inputs and outputs in an economy. It is also an analytical tool for measuring the impact of autonomous disturbances on an economy’s output, employment and income. Utilising the Leontief Inverse and several other augmentation methods, the economic impact of expenditure in Macedon Ranges Shire can be depicted through the I-O model. INPUT-OUTPUT MODEL METHODOLOGY As regional input-output models are not readily available, top-down techniques drawing and modifying direct import coefficients from the most recent 2006-2007 Australian National I-O tables are necessary to study the economic affects within small regional areas. The report will further utilise input-output model technique from Flegg and Webber (2000), the 9 Augmented Flegg Location Quotient (AFLQ) adjustment technique to construct a Macedon Ranges Input-Output Table. The AFLQ adjustment technique will allow for accounting the regional industry mix of the Shire, the relative size of the Shire’s economy and cross industry relationships. The report will utilise the ABS 2007 Input-Output Industry Groups (IOIG) consisting of 111 industry sectors for the economic impact analysis (refer to Appendix B Summary of Expenditure). The Total Economic Impact of the equine sector is constructed through three categories: • Initial Output Effects – the estimated initial expenditure of the equine sector on the general Macedon Ranges Shire economy. This will be sourced through the interviews with major stakeholders in the local equine sector supplemented by findings of the Macedon Ranges Equine Business Survey; • Production Induced Effects – this is the estimated impact of the Initial Output Effects on the general economy. The Production Induced Effects are made up of two components: • The First Round Effects – is the amount of output required from all industries of the economy to product the Initial Output Effect; and • Industrial Support Effects – the effects of the second and subsequent rounds of induced production; 9 Flegg. A.T., Webber, C.D., and Elliot, M.V., 1995, On The Appropriate Use of Location-Quotients In Generating Regional Input-Output Tables, Regional Studies, Vol. 29, No. 6, EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 22 URBAN ENTERPRISE JULY 2011 • Consumption Induced Effects – the induced production of extra goods and services as a result of private final consumption expenditure of households affected by the equine sector. Figure 5 graphically depicts the flow of the economic impact of the Macedon Ranges equine sector. FIGURE 5 EQUINE SECTOR ECONOMIC IMPACT FLOW DIAGRAM Source: Urban Enterprise, 2011 EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 23 URBAN ENTERPRISE JULY 2011 APPENDIX B ESTIMATED STIMATED EXPENDITURES XPENDITURES BY CATEGORY AND INDUSTRY Note that the following table excludes a further 95 Input-Output Industry Groups (ABS 2006) that did not 10 generate any expenditure . TABLE 6 ESTIMATED EXPENDITURES BY CATEGORY, INPUT OUTPUT INDUSTRY GROUP ABS 2006 Breeder Events Leisure Horse Industry Horse Training// Training Equestrian Coachers Other Equine Services Total Local Expenditure Total Imports Expenditure Total Industry Expenditure $0.0 $0.0 $0.0 $0.0 $4.3 $4.3 $22.9 $27.2 $8.5 $0.0 $0.0 $0.0 $0.0 $8.5 $18.6 $27.1 Retail Trade $7.5 $4.9 $7.5 $1.2 $0.0 $21.1 $1.8 $22.9 Road Transport $0.9 $0.2 $0.0 $3.1 $0.0 $4.2 $16.1 $20.3 Sports and Recreation $0.0 $4.0 $0.0 $12.4 $0.4 $16.7 $0.0 $16.7 $0.3 $0.2 $11.5 $1.5 $0.2 $13.8 $0.0 $13.8 $4.8 $0.0 $0.5 $1.2 $0.0 $6.5 $1.8 $8.3 Health Care Services $3.6 $0.0 $0.6 $0.2 $0.0 $4.5 $3.4 $7.9 Other Food Product Manufacturing $0.0 $0.0 $1.3 $0.0 $5.9 $7.3 $0.0 $7.3 Gambling $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $5.7 $5.7 Accommodation $0.0 $3.5 $0.0 $1.7 $0.0 $5.3 $0.0 $5.3 $1.9 $0.0 $1.1 $0.0 $0.2 $3.2 $0.4 $3.6 $0.0 $0.8 $0.0 $0.0 $0.0 $0.8 $0.7 $1.5 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.6 $0.6 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.2 $0.2 Wholesale Trade $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.1 Ceramic Product Manufacturing $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 $0.0 Total $27.6 $13.7 $22.6 $21.3 $11.1 $96.4 $72.2 $168.5 Input Output Industry Group ABS 2006 Sheep, Grains, Beef and Dairy Cattle Poultry and Other Livestock Non-Residential Building Construction Agriculture, Forestry and Fishing Support Services Auxiliary Finance and Insurance Services Food and Beverage Services Professional, Scientific and Technical Services Broadcasting (except Internet) Source: Urban Enterprise, 2011 10 Table 8: Industry by Industry Flow Table (Indirect Allocation of Imports); http://www.abs.gov.au/AUSSTATS/abs@.nsf/DetailsPage/5209.0.55.001Final%20release%202006-07%20tables?OpenDocument EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 24 URBAN ENTERPRISE JULY 2011 APPENDIX C CONSULTATION LISTS Person Organisations 1 Brad Perry Perry's Feed Store (Retailer, Wholesaler & Manufacturing Division) 2 Connie Pullella Equestrian Risk Solutions 3 Phil Jones NMIT 4 Shannon Lee Advanced Equine Dentistry 5 Teresa Edwards Arabian Horse Society of Australia Ltd. 6 Dale Sutton Wadham Park 7 Joe Vella Wingrove Park 8 Maureen Milburn Sha-lite Arabians 9 Karen Grieve Macedon Ranges Dressage Club 10 Leonie Lang District Commissioner of Pony Club Victoria 11 Sally Mizzi Horse Riding Club Association of Victoria 12 Barry Turner Horse Trainer (NMIT Kyneton) 13 Mark Graham NMIT Kyneton Club 14 Judi Tainsh Australian Pony Stud Book Society 15 Karen Middlebrook Gisborne Adult Racing Club 16 Jacqueline Stewart Australian Stud Book 17 Michelle Gray Department of Primary Industries, Victoria 18 Leigh Brooks Equine Lingerie Australia 19 Annie Lavelle Lancefield Equestrian Group 20 Mary McBurnie Australian Warmblood Horse Association 21 Australian Stock Horse Society 22 Australian Quarterhorse Association Source: Urban Enterprise, 2011 EQUINE SECTOR ECONOMIC IMPACT ASSESSMENT MACEDON RANGES SHIRE COUNCIL 25 URBAN ENTERPRISE JULY 2011