Sweet Inspirations - Haagen-Dazs made like no other - Häagen-Dazs

Sweet Inspirations
Brought to you by the HÄAGEN-DAZS® brand
Ciao amici, and welcome to our Fall eNewsletter. HÄAGEN-DAZS® Gelato is here!
Add a little Italian romance to your menu this season with all new HÄAGEN-DAZS
Gelato. We’ve got tips, recipes and ideas to build your business.
Introducing HÄAGEN-DAZS Gelato
®
A New Italian Love Affair!
Gelato is cooler than ever! If you’ve been thinking of adding gelato to your
menu, there’s no time like the present. Because now you’ve got the proven
power of the HÄAGEN-DAZS brand behind you. And when the leading
national Super-Premium Ice Cream brand does gelato, you know it’s going
to be delicious.1
New HÄAGEN-DAZS Gelato is expertly crafted, using only exceptional
ingredients to create the flavors today’s customers can’t resist. We’re
talking Cappuccino, made with real Brazilian coffee; Black Cherry Amaretto
blended with real black cherries and Italian liqueur, and more. There are
7 tempting flavors in all, available in a variety of pack sizes, ranging from
2.5-gallon tubs to 14-ounce cartons and 3.6-ounce single-serves.*
Give your customers a whole new way to love HÄAGEN-DAZS products.
Call (800) 531-CONE, or click here to get the scoop.
* Not all flavors available in all sizes.
7 Great Flavors!
Dark Chocolate Chip
Black Cherry Amaretto
Vanilla Bean
Cappuccino
Stracciatella
Limoncello
Sea Salt Caramel
Operator Spotlight Hyatt® Hotels
“Spoonful of Italy” Promo Gives Guests a Taste of New HÄAGEN-DAZS Gelato
Hyatt Hotels & Resorts is getting in on the gelato boom with a nationwide “Spoonful of Italy” promotion that features
four of the new HÄAGEN-DAZS gelato flavors in a special menu of sweet treats.
“We’re very selective about the brands we promote, because we want them to match the quality standards of the
Hyatt experience,” explains Susan Terry, VP of Culinary Operations at Hyatt Hotels. “HÄAGEN-DAZS products have
always been right in line with that. We’ve done seasonal promos with the brand for the last 12 years, because it offers
that combination of comfort and indulgence our guests count on us to provide.”
Susan went immediately to her HÄAGEN-DAZS sales rep, Gary Lucier, who helped her coordinate all the details
to make their Italian-themed gelato promotion come to life. Colorful “Spoonful of Italy” in-room and restaurant
merchandising materials promote the special gelato items, which
include a Gelato Trio, an Affogato (Cappuccino gelato topped
with a shot of espresso) and an Italian Gelato Fizz (gelato with
Blood Orange soda) that’s also offered in an “adult” version,
spiked with Blood Orange Liqueur.
The high-visibility promotion will likely continue into 2014, with
the possibility of seasonal and holiday variations.
“We’re all about telling a great story with everything we promote,”
says Terry. “With ‘Spoonful of Italy,’ our guests see the HÄAGENDAZS brand and know they’ll be getting something they love
while the gelato angle lets us take them on a mini Italian vacation
without ever leaving the property. It’s two great stories in one.”
A Spoonful of Italy
Susan Terry, VP of Culinary Operations, Hyatt Hotels & Resorts
HÄAGEN-DAZS Products Mean Profit Power
Increase margins
59%
1
2
of visitors are willing to pay more
for ice cream desserts branded with
HÄAGEN-DAZS Ice Cream.2
Enhance your quality image
60%
believe desserts would taste better
if made with HÄAGEN-DAZS Ice
Cream, and 63% perceive the
desserts to have higher quality.2
Nielsen Scantrack, XAOC, 52 weeks ending July 13, 2013
Branded Desserts at Casual Dining Restaurants Study, NPD Foodservice, January 2013
STAY IN TOUCH
We’re here to answer your questions:
HÄAGEN-DAZS Foodservice: 1 (800) 531-CONE (2663)
Website: foodservice.haagendazs.com
Hyatt is a trademark of Hyatt Corporation.
©HDIP, Inc.