global brand business development

GLOBAL BRAND BUSINESS DEVELOPMENT is a global business development firm, focused on
creating profitable revenue for companies in the
premium retail and consumer goods sector.
LICENSEES/ FRANCHISEES TECHNOLOGY BRANDS RETAILERS/ REAL ESTATE INDUSTRY LEADERS GLOBAL FASHION INDUSTRY INVESTMENT COMMUNITY 2 • 
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Implementa?on of wholesale/retail strategy Long-­‐term business planning Interna?onal expansion Brand strategy • 
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Product strategy Private label Merchandising eCommerce strategy • 
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Iden?fy and execute product licensing opportuni?es Iden?fy interna?onal franchising opportuni?es Partnership selec?on and diligence Key rela?onship outreach process Nego?a?on and deal comple?on • 
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Site selec?on Merchandising mix Planning and layout • 
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Flow of retail Leasing strategy Brand outreach • 
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Interim management, including CEO and CFO posi?ons Strategic and opera?onal advisory and implementa?on Cash flow management Due diligence Overall reorganiza?on strategy / M&A advisory Key hire recrui?ng 3 FASHION/RETAIL
We work with brands, retailers, and developers in the fashion and beauty sectors to achieve global
growth through retail consulting, brand development, electronic retailing, licensing, franchising,
and business organization services.
CONSUMER
We work closely with private equity groups, brand owners, and marketers to assist in business
development for a number of Fortune 500 consumer goods companies through licensing
relationships and long-term strategic planning.
CELEBRITY
We believe the alchemy of a brand lies in the convergence of quality product and well-executed
endorsement. This principle lies at the heart of Traub Celebrity, a client-centric, one-stop platform
for celebrities, athletes, global icons and brands in the apparel, health, beauty, home furnishings
and food & beverage industries.
ACCELERATOR
Our mission is to link brands, designers, retailers, restaurants and businesses in other sectors with
new technologies that are critical to operations, such as those that elevate sales and productivity,
strengthen data security and advance omni-channel initiatives.
Companies that embrace evolution,
Stand the test of time
4 Real Estate ‘s best-in-class
network of operating partners
can derive value across sectors,
services and geographies.
Corporate Finance Store Design Back Office GEOGRAPHIES is comprised of
talented, internationallyrenowned industry experts.
IT Public Rela?ons CHANNELS PRODUCTS Logis?cs Marke?ng/ Adver?sing SERVICES Execu?ve Recrui?ng Procurement Legal Accoun?ng 5 TRAUB CLIENTS
Retail
Business Development
Celebrity
Al Tayer Group (UAE) Bloomingdales Dubai (UAE) Coin (Italy) Gulf Related (UAE) Harvey Nichols Dubai (UAE) Holt Renfrew (Canada) Luminance (South Africa) Macy’s Abu Dhabi (UAE) Mercury (Russia) Related (USA) Selfridges (UK) Shoppers Stop (India) TimeWarner (USA) Value Retail (UK) Wangfujing (China) Adrianna Papell Belber Benney Brooks Brothers DCI / Dita Von Teese Drinks Americas Elie Tahari Erin Fetherston Estée Lauder Folli Follie Hearts on Fire Junior’s Cheesecake Cris?ano Ronaldo Olivia Palermo Dara Torres Dita Von Teese Gordon Ramsay Jordin Sparks Kardashians Lauren Conrad Sandra Lee Selena Gomez Sofia Vergara Tony Bennec Evander Holyfield Technology
Orchard Mile Powa Venda Lanvin L’Oreal Sugarpova by Maria Sharapova Marks & Spencer Massif Collec?on Machew Williamson MCM Moleskine Oscar de la Renta Patchi Stuart Weitzman Tourneau Franchising/International
Build-­‐a-­‐Bear Workshop C Wonder Coach Crate & Barrel Magnolia Bakery Monsoon Ralph Lauren Serendipity Topshop Topman Uniqlo Whistles Business Optimization
Borghese Daffy’s The North Face Licensing
Cole Haan Elizabeth Taylor Helmut Lang Isaac Mizrahi Iman Cosme?cs Lacoste Liz Claiborne Trump Ocean Club Trump Vodka Zac Posen 6 “
is cu4ng edge in retail in the USA and around the world with a depth and breadth of knowledge of the business that translates into excep=onal results for both the developers and the retail opera=ng community. -­‐ Ken Himmel, Related Urban, CEO “
”
was dead-­‐on when it came to our retail business. ”
-­‐ Alex Bolen, Oscar de la Renta, CEO “
Working with was instrumental in helping plan and execute our merchandising schemes for Tsum. ”
-­‐ Alla Verber, CEO, TSUM “
was the right partner to introduce the Dita Von Teese brand to the US market. We would not have done it without ‘s help. I truly thank , for their =me, commitment, and belief in our brand! ”
-­‐ Jonathan Clarke, DCI Director 7 case
STUDIES 8 experience
GULF RELATED Real Estate
OVERVIEW Related Companies is the most prominent privately-­‐owned real estate firm in the U.S. Formed 40 years ago, Related is a fully-­‐integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisi?ons, management, finance, marke?ng and sales, having developed or acquired over $22 billion worth of projects. Gulf Related is a regional real estate development venture, the result of a collabora?on between Gulf Capital, one of the region's leading alterna?ve asset management firms, and Related Companies. TRAUB ROLE “TRAUB is cutting edge in retail
in the USA and around the world
with a depth and breadth of
knowledge of the business that
translates into exceptional results
for both the developers and the
retail operating community.”
-­‐ Ken Himmel, Related Urban, CEO TRAUB helped forge the partnership between Gulf Capital and Related, the emerging en?ty being Gulf Related. TRAUB was retained as the exclusive retail advisor to Gulf Related in order to iden?fy and help develop large-­‐scale mixed-­‐use retail developments in the Middle East. Amer conduc?ng extensive due diligence in the region, TRAUB and Gulf Related iden?fied key loca?ons in Abu Dhabi for high-­‐end mixed-­‐use retail projects. TRAUB has engaged with all key local opera?ng partners and is leading the leasing ini?a?ve on behalf of Gulf Related. Our team works to define tenant mix, posi?oning, leasing strategy and execu?on and marke?ng. TRAUB RESULTS Gulf Related is currently in the design and development phase on several premier projects in the region. When completed, these sites will be among the most pre-­‐eminent real estate des?na?ons in the Middle East, with a unique collec?on of interna?onal brands and premium tenants. The first site, The Galleria at Sowwah Square, opened in Fall 2013. The Galleria is a 350,000 SF shopping, dining and entertainment development anchored by a world class collec?on of brands including Louis Vuicon, Prada, Gucci, Car?er, Dior, and Ralph Lauren, among others. The second phase of the project, Al Maryah Central, will open in 2018 and bring a cumula?ve ~2 million SF of retail to the project and will be anchored by Macy’s and Bloomingdales. 9 experience
AL TAYER GROUP Business Optimization, Development & Distribution / Licensing & Franchising
OVERVIEW The Al Tayer Group (ATG), based in Dubai, is one of the leading retailers in the GCC. Including its retail ver?cal, ATG comprises five companies and 8,800 employees (automo?ve, engineering & contrac?ng, distribu?on, services, investments and partnership). ATG is the opera?ng partner for 60 global leading retail brands across 12 countries including Macy’s, Bloomingdale’s, Harvey Nichols, Gap, Coach, Cwonder, Banana Republic, Crate & Barrel, Gucci, Prada, Armani, Bocega Veneta, Saint Laurent, among others. ATG has over 1.1 mm SF of GLA across 200 retail stores. Globally, ATG is the #1 franchise bou?que for Jimmy Choo, Thomas Pink, Alexander McQueen and Gap. TRAUB ROLE ATG has been a client of TRAUB’s for 12 years. TRAUB is currently engaged to advise on business op?miza?on, business development and department store strategy. This includes: •  Providing overall guidance in the implementaIon of a revised organizaIon structure for Al Tayer Retail to support its future growth plans •  TRAUB also acts as the Al Tayer Group’s New York City office •  Securing franchise/JV partnerships with brands. Over the past 12 years, TRAUB has secured: Macy’s Bloomingdale’s, Harvey Nichols, Gap, Coach, Banana Republic, Crate & Barrel, C Wonder, Serendipity, Magnolia Bakery •  Department store strategy mentor: support all aspects of the current business (merchandising, planning, opera?ons) and advise on strategic decisions and projects SELECT AL TAYER RETAIL: Department Store Luxury Brand Mid-­‐Market Brand Food & Beverage Furniture Brand 10 experience
MACY’S ABU DHABI Development & Distribution / Licensing & Franchising
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OVERVIEW Macy’s Abu Dhabi will be one of the premier anchor department stores and the first Macy’s store outside the U.S. The four-­‐level store will be located at Al Maryah Central, Abu Dhabi’s highly an?cipated new retail experience that will be a major regional shopping des?na?on. The project will also be home to Bloomingdale’s second store in the United Arab Emirates (UAE). TRAUB ROLE TRAUB represented Dubai-­‐based Al Tayer Group in their partnership with Macy's Inc. as well as acted as the exclusive advisor on strategy and leasing to the developer, Gulf Related. TRAUB has served as advisors to both Al Tayer and Gulf Related for over ten years. Our team nego?ated the franchising agreements and is in the process of sourcing key roles, crea?ng and refining the business plan, designing the store and developing a merchandising plan/mix. TRAUB RESULTS With the combina?on of these flagship stores, Al Maryah Central will be home to the two largest department store offerings in the region. Al Maryah Central is expected to open in Spring 2018. 11 experience
BLOOMINGDALE’S DUBAI Development & Distribution / Licensing & Franchising
OVERVIEW Bloomigdale’s Dubai is one of the premier department stores in Dubai and the first Bloomingdale’s store outside the U.S. The store, in the Dubai Mall, is 200,000 square feet of upscale retailing that includes a 50,000-­‐square-­‐foot home store and Magnolia Bakery, the first of the iconic bakery’s stores to be located outside of New York. TRAUB ROLE TRAUB was engaged on behalf of the Al Tayer Group to advise on securing the franchising rights and developing the Bloomingdale’s Dubai store. Our team nego?ated the Bloomingdale’s franchising agreement, developed an organiza?onal structure, sourced key roles, created and refined the business plan, designed the store with architect Callison, developed merchandising plan/mix and created a promo?onal calendar. TRAUB RESULTS Bloomingdale’s Dubai sales and gross margin exceeded an aggressive plan and the store reached profitability within its first year. 12 experience
HARVEY NICHOL’S DUBAI Development & Distribution / Licensing & Franchising
OVERVIEW Harvey Nichols is a leading upscale department store with several unique specialty areas that dis?nguish it as a shopping des?na?on and include a personal shopping suite, spa services, Beyond Beauty as well as a Juice Bar and food market concepts. Harvey Nichols Dubai, located in the Mall of Emirates, is approximately 140,000 square feet and is the largest Harvey Nichols store outside the U.K. TRAUB ROLE “We are delighted to have
Harvey Nichols in Dubai,
which is today regarded as
one of the top retail luxury
destinations in the world,”
-­‐ Joseph Wan, CEO of Harvey Nichols TRAUB was engaged on behalf of the Al Tayer Group to advise on securing the franchising rights and developing the Harvey Nichol’s Dubai store. Our team nego?ated the Harvey Nichols franchising agreement, developed an organiza?onal structure, sourced key roles, created and refined the business plan, designed the store with architect Callison, developed a merchandising plan/mix and created a promo?onal calendar. Harvey Nichol’s was the first point of distribu?on the Ralph Lauren home furnishings business in the Gulf. TRAUB RESULTS Harvey Nichols Dubai sales and gross margin exceeded an aggressive plan and the store reached profitability within one year. 13 experience
ADRIANNA PAPELL Development & Distribution
OVERVIEW The Adrianna Papell Group (“APG”), is the leading lifestyle fashion and dress resource in the U.S. Its three brands include: Adrianna Papell, Aidan Macox and Hailey Logan. Together these brands represent a $150mm wholesale business. TRAUB ROLE TRAUB was ini?ally engaged by APG to develop an interna?onal wholesale business. TRAUB helped to: • 
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iden?fy best-­‐in-­‐class interna?onal doors introduce the Company to execu?ves at leading department stores develop collateral materials secure wholesale and shop-­‐in-­‐shop partnerships in leading global department stores Following the high demand for the brands in interna?onal markets, APG subsequently engaged TRAUB to implement a Middle East retail store roll out. In this role, TRAUB ran the RFP process for regional opera?ng partners, solicited interest and nego?ated with regional partners for the three APG brands and advised on the final nego?a?on and selec?on of a regional operator. TRAUB RESULTS During a five year partnership with TRAUB, APG launched a substan?al interna?onal business, reaching 10 interna?onal retail doors, 753 interna?onal wholesale doors and 22 directly operated department store shop-­‐in-­‐shops. Today, Adrianna Papell, Aidan Macox and Hailey Logan are distributed across 4 con?nents in 21 countries. Adrianna Papell and Aidan Macox also operate 10 stores globally, with Hailey Logan retail stores slated to open in the Middle East. APG is projected to generate an addi?onal $20+ million in revenue across 22 new retail doors in the region by 2019. 14 experience
TSUM MERCURY Development & Distribution
OVERVIEW Tsum is the largest upscale department store in Eastern Europe at approximately 500,000 square feet. It carries more than 1,500 designer brands including Alexander McQueen, Tom Ford, Lanvin, Valen?no, Gucci, Dolce & Gabbana, Bocega Veneta, Prada, Celine, Yves Saint Laurent, Victoria Beckham, Michael Kors, Roland Mouret, Loro Piana, Missoni, Carolina Herrera and more, including a free-­‐standing Ralph Lauren shop-­‐in-­‐shop. TRAUB ROLE “Working with TRAUB was
instrumental in helping plan
and execute our
merchandising schemes for
Tsum.”
TRAUB worked on the overall strategy for Tsum-­‐Mercury, secured Ralph Lauren for the Tsum store, developed an organiza?onal structure, recruited for key roles, created and refined the business plan, designed the store, developed a merchandising plan/mix and created a promo?onal calendar. TRAUB RESULTS The project had a highly successful launch with results exceeding plan. -­‐ Alla Verber, CEO, TSUM 15 experience
DITA VON TEESE Development & Distribution
OVERVIEW Bloomingdale’s
In-Store Presentation Bloomingdale’s flagship 59th street
launch event The Dita Von Teese lingerie collec?on is inspired by, and designed in collabora?on with, the style icon herself. The collec?on captures the spirit of retro glamour, while being accessible and func?onal for moments of every day beauty and luxury. Dita successfully launched her more accessibly priced line, Von Follies by Dita Von Teese, in February 2012 in Australia, New Zealand, Germany, France and the UK. TRAUB ROLE TRAUB was retained by DCI, the Australia-­‐based lingerie developer and manufacturer, to expand the Dita Von Teese lingerie brand into the U.S. market through the department store and specialty store channels. TRAUB also acts as the U.S. sales office for DCI in New York City. TRAUB RESULTS Bloomingdale’s West Coast
launch event Bloomingdale’s April 2014 Intimate Mailer
featuring Dita Von Teese on the cover Campaign TRAUB worked with DCI to refine the line into a premium brand and then forged a retail partnership with Bloomingdale’s, who exclusively launched the brand in March 2014. The launch was a tremendous success and received significant posi?ve reac?on from not only consumers but also the press and industry insiders. For Fall 2014, TRAUB has secured addi?onal U.S. distribu?on for Dita Von Teese lingerie including another leading premium department store, leading premium in?mate apparel specialty store and leading in?mate apparel e-­‐commerce player. 16 experience
BENNEY Development & Distribution
OVERVIEW The House of Benney is a London-­‐based luxury jewelry designer, manufacturer and retailer. Gerald Benney, founder of The House of Benney was the crown’s silversmith as well as patrons like Chris?e’s, Oxford or Cambridge. The company is now led by his son, Simon Benney. Simon recently unveiled a client’s commission, "The Three Sisters" candelabra, at Goldsmiths' Hall. Weighing over 50 kilograms, it is the largest piece of silver to have been made in Britain for many years. TRAUB ROLE TRAUB was retained by Lazarow, the American-­‐based advisory and business development firm, to launch the Benney jewelry brand interna?onally through the department store and specialty store channels as well as e-­‐commerce retailers. TRAUB also acts as the U.S. sales office for Benney in New York City. TRAUB RESULTS Benney had a successful e-­‐commerce launch with Moda Operandi. It currently has an outstanding customer engagement and effec?ve product sellout which has resulted in Moda Operandi asking Benney to be part of their Holiday Trunk Show. TRAUB is currently nego?a?ng an agreement with an iconic New York City Department Store for Benney’s first retail launch. 17 experience
MOLESKINE Development & Distribution
OVERVIEW Time Warner Center, NYC
Third best performing store worldwide
Moleskine was created as a brand in 1997, bringing back to life the legendary notebook used by ar?sts and thinkers over the past two centuries: among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. Moleskine SpA is a small and crea?ve company enjoying con?nuing growth. Moleskine develops, markets and sells products and services that provide open playorms to create, communicate and share. Moleskine is dedicated to suppor?ng its users in expanding knowledge, crea?vity and individual expression. TRAUB ROLE Soho, NYC
Second best performing store worldwide
TRAUB and its opera?ng partners were retained to establish and implement a growth strategy for Moleskine brand products in the U.S. through opening standalone concept stores and shop-­‐in-­‐
shops in the department store channel. TRAUB con?nues to work with Moleskine in developing and analyzing the ongoing performance of the brand in the U.S. TRAUB RESULTS Short Hills, NJ
First Moleskine free standing store inside a Mall
10 TRAUB and its opera?ng partners successfully opened three Moleskine concept stores in the Time Warner Center, Soho NY and Short Hills NJ. We also successfully opened two shop-­‐in-­‐
shops in Bloomingdale’s 59th Street and Chicago Medinah. We also worked with management to drive store traffic and sales by coordina?ng in-­‐store marke?ng events featuring popular ar?sts. 18 experience
OSCAR DE LA RENTA Development & Distribution
OVERVIEW Oscar de la Renta is one of the world’s leading luxury goods firms. The company was established in 1965, and produces collec?on of women’s RTW, accessories, bridal, and home, childrenswear and beauty. The Oscar de la Renta retail division was launched in 2004 with the opening of the designer’s first freestanding store on Madison Avenue in New York. TRAUB ROLE “TRAUB was dead-on when it
came to our retail business.”
-­‐ Alex Bolen, Oscar de la Renta, CEO TRAUB was engaged to develop a retail strategy for Oscar de la Renta, which had previously been sold only through high-­‐end wholesale accounts. Our team created and refined a detailed business plan which included a broader accessories collec?on including shoes, handbags and scarves. We iden?fied and nego?ated a lease on Madison Avenue in New York, worked closely with leading architects and design firms to design a store that reflected Oscar’s personality and heritage and recruited key personnel. TRAUB RESULTS First year sales on Madison Avenue were double what was projected and annual sales today are over $10 million. The Oscar de la Renta retail network in the U.S. includes freestanding bou?ques in Bal Harbour, Costa Mesa, Dallas, Las Vegas, Los Angeles and Manhasset. The company is preparing for an interna?onal retail rollout, as this division contributes significantly to the profitability of the business. 19 experience
THE TIME WARNER CENTER Real Estate
OVERVIEW The Time Warner Center is an award-­‐winning iconic project recognized worldwide as a premier urban des?na?on. The upscale des?na?on features luxury retail, condominiums, restaurants featuring world-­‐renowned chefs Thomas Keller, Masa Takayama, Michael Lomonaco, Marc Murphy and nightlife entrepreneur Rande Gerber, Jazz at Lincoln Center and the Mandarin Oriental Hotel. It is a 2.8 million square foot mixed-­‐use center with 500,000 square feet of retail space. The Shops at Columbus Circle houses over 40 specialty retailers, a 60,000 square foot Whole Foods Market, a 40,000 square foot square foot Equinox Fitness Club, making it the city’s most stylish and sophis?cated des?na?on. “One of the keys to the project …
is that TRAUB was a consultant.
Their presence was really
important to us.”
-­‐ Marty Staff, President, Hugo Boss USA, WWD TRAUB ROLE TRAUB was engaged to secure luxury tenants including a Hugo Boss flagship store, Cole Haan, Coach, Stuart Weitzman and Armani Exchange, among others. Our team assisted with layout, mix and flow of retail, as well as the launch event and marke?ng ini?a?ves. TRAUB RESULTS Retail sales and gross margin exceeded an aggressive plan and reached profitability within one year. The Time Warner center has over 15 million visitors and retail sales of approximately $1,500 per square foot. 20 experience
TRUMP OCEAN CLUB Licensing & Franchising
OVERVIEW Rising 70 stories above the Punta Pacific peninsula in Panama City, Trump Ocean Club is an all-­‐encompassing development offering condos with a world-­‐class hotel, numerous retail offerings, bou?que shops, a selec?on of restaurants, state-­‐of-­‐
the-­‐art fitness center, 46,000 square feet of mee?ng space, and soon-­‐to-­‐come interna?onal casino, private beach club in the Pearl Island and wellness spa. TRAUB ROLE TRAUB worked with Colombian commercializing firm Espacios Urbanos, Colombian architecture firm Arias Serna Saravia and Prodigy Interna?onal in developing a world-­‐class landmark and icon. Our team nego?ated a deal on behalf of the developers in order to create this unique branding opportunity TRAUB RESULTS The Trump name was successfully licensed to Newland, with Trump Hotel Collec?on, the award-­‐winning hotel management company, being retained to set a new benchmark for luxury hospitality not only in Panama, but throughout La?n America. The project was completed in 2011. 21 experience
ROCK & REPUBLIC Business Optimization
OVERVIEW Rock & Republic, a top ?er premium denim brand, was founded in 2002 and soon was coveted for its fit, dis?nc?ve design and quality cramsmanship. Fueled by its Hollywood rock-­‐and-­‐roll image and it’s charisma?c founder, Michael Ball, the company had revenues near $100 million within six years. Hit hard by the global economic downturn, Rock & Republic’s business faced challenges in 2008 and in 2009, and filed for voluntary Chapter 11 bankruptcy protec?on. TRAUB ROLE TRAUB and its investment banking partner Atlas Advisors were engaged to help Rock & Republic evaluate its strategic op?ons. They were tasked with exploring either selling a stake in the company or selling part or all of the intellectual property of the company and iden?fying key financial and strategic partners. TRAUB and Atlas contacted a wide range of poten?ally interested buyers, including private equity firms and strategic players in the U.S., Europe and Asia. TRAUB RESULTS Rock & Republic ul?mately sold its intellectual property to VF Corpora?on, a major apparel company and denim specialist, owning such brands as Seven for All Mankind, Lee and Wrangler in January 2011. The transac?on resulted in an extremely posi?ve posi?ve outcome for the client, allowing Rock & Republic Holdings to repay all its creditors fully and Michael Ball to receive cash for the excess equity value. 22 experience
SCOTCH & SODA Business Optimization
OVERVIEW Scotch & Soda is an Amsterdam-­‐based contemporary clothing brand. The brand began as a men’s wear label and has since expanded to include women’s collec?on Maison Scotch, Scotch Shrunk, a boys’ collec?on, Scotch R’belle, a girl’s collec?on and premium denim collec?on Amsterdams Blauw. TRAUB ROLE TRAUB and its investment banking partner Atlas Advisors were engaged by the main shareholders of Scotch & Soda to help find a buyer for the business. TRAUB and Atlas contacted a select range of poten?ally interested buyers, including private equity firms as well as strategic players in the U.S., Europe and Asia. TRAUB RESULTS In July 2011, Kellwood, a poryolio company of Sun Capital, acquired Scotch & Soda. The acquisi?on represented Kellwood’s largest and first interna?onal acquisi?on. The nego?ated transac?on resulted in an extremely posi?ve outcome for both Scotch & Soda and Kellwood. 23 experience
RESTAURANTS Business Development
OVERVIEW Junior’s is an iconic New York City restaurant ins?tu?on that is world famous for its New York style cheesecake. TRAUB ROLE TRAUB is ac?ng as strategic advisor to Junior’s, suppor?ng the Company in its efforts to expand the business interna?onally focusing mainly on the GCC and Mexico. TRAUB RESULTS TRAUB is currently in discussion with various poten?al partners in several geographic regions around the world to expand the Junior’s franchise. OVERVIEW Magnolia Bakery is an iconic New York City bakery that makes world famous cupcakes. TRAUB ROLE TRAUB supported Magnolia Bakery on the interna?onal expansion of its business. TRAUB RESULTS In 2010, Magnolia Bakery opened its first non-­‐US loca?on in Bloomingdale’s Department Store in Dubai. The success of it led to the opening of a Magnolia Bakery in Bloomingdale’s New York’s loca?on on 59th street. OVERVIEW Serendipity is an iconic New York City restaurant known for its famous frozen hot chocolate, ice creams and other desserts. TRAUB ROLE TRAUB is advising Serendipity on the interna?onal expansion of its business focusing mainly on the GCC, India and China. TRAUB RESULTS TRAUB signed a best-­‐in-­‐class franchise operator in the GCC to build several restaurant loca?ons in the region. 24 Mortimer Singer
Christopher West
Geoffrey D. Lurie
• President, CEO & Partner
• Managing Director & Partner
•Managing Director & Partner
Calvin Chou
• Vice President
• Former Director of Strategy & Innovation
at Gilt Groupe
• Former Associate at Morgan Stanley
Kelsey Groome
• Senior Vice President
• Former Financial Advisor
at Thomas Weisel Partners
Burton Tansky
Stephen Sadove
• Vice Chairman
• Co-founder and Chairman of TRAUB
• Former Chairman, President and CEO of
Accelerator
the Neiman Marcus Group
• Former Chairman and CEO of Saks Inc.
• Former CEO of Bergdorf Goodman
• Former President of Clairol
• Former CEO of Neiman Marcus stores
• Former EVP at Kraft General Foods
• Former President and COO of Saks Fifth Avenue
25 MorImer Singer President & CEO msinger@marvintraub.com Christopher West Partner, Managing Director cwest@marvintraub.com Geoffrey D. Lurie Partner, Managing Director glurie@marvintraub.com
Kelsey Scroggins Senior Vice President kscroggins@marvintraub.com Calvin Chou Vice President cchou@marvintraub.com Burt Tansky Vice Chairman btansky@marvintraub.com Bruce Ross Managing Partner, TRAUB Celebrity bross@marvintraub.com
John Goodman Managing Partner, TRAUB Celebrity jgoodman@marvintraub.com
Stephen Sadove Chairman, TRAUB Accelerator ssadove@marvintraub.com
J. Patrick Kenny Managing Director, TRAUB Consumer pkenny@marvintraub.com Brian Kenny Vice President, TRAUB Consumer bkenny@marvintraub.com
Charles Davidson Vice President, TRAUB Consumer cdavidson@marvintraub.com Maggie Montagna Associate mmontagna@marvintraub.com
Michael Boord Associate mboord@marvintraub.com
Amy Ha[in General Manager ahafkin@marvintraub.com
Alexandre Assouline Analyst/Ar?s?c Director aassouline@marvintraub.com
Barbara Sullivan Execu?ve Assistant bsullivan@marvintraub.com
Marisa Selfa Managing Director (Los Angeles) mselfa@marvintraub.com
MARVIN TRAUB ASSOCIATES 885 Third Avenue, Suite 2620, New York, NY 10022 Tel. (+)1.646.723.2990 info@marvintraub.com www.marvintraub.com