“Your Safety Counts” Pfizer Little Island

SUBMISSION
EUROPEAN RESPONSIBLE CARE AWARD 2012
“Your Safety Counts”
Environmental /
Health & Safety
Management:
Pfizer Little Island
Health & Safety
Excellence
Engaging Colleagues
June 2012
Achieving Excellence In Health & Safety
1
PFIZER API PLANT LITTLE ISLAND
LITTLEISLAND CO. CORK
TABLE OF CONTENTS
INTRODUCTION
3
SHORT DESCRIPTION OF COMPANY/SITE ACTIVITY
4
EXECUTIVE SUMMARY
5
SECTION 1: SETTING THE SCENE FOR “YOUR SAFETY COUNTS”
8
1.1
BRINGING TO LIFE A ROBUST HEALTH & SAFETY PROGRAMME
8
1.2
THE CHALLENGE – KEY OBJECTIVES:
9
1.3
“YOUR SAFETY COUNTS” – CREATING A UNIQUE BRAND
9
SECTION 2: STRATEGY DEVELOPMENT – “YOUR SAFETY COUNTS”
10
2.1
HEALTH & SAFETY COMMUNICATIONS STRATEGY
10
2.2
“YOUR SAFETY COUNTS” – CORE ELEMENTS
12
2.2.1
2.2.2
2.2.3
2.2.4
BBS
THE 9 COMMITMENTS TO SAFETY
OPERATIONAL EXCELLENCE – X-MATRIX
EHS COMMUNICATIONS & MARKETING
12
13
14
15
SECTION 3:
3.1
3.2
3.3
3.4
“YOUR SAFETY COUNTS IN ACTION”
ST
BBS – CELEBRATING ITS 1 BIRTHDAY
9 COMMITMENTS TO SAFETY – “MY SAFETY COUNTS DVD”
HOSHIN “X-MATRIX” – PROJECTS & PROGRESS
EHS COMMUNICATIONS AND AWARENESS (KEY EXAMPLES)
18
18
20
21
22
SECTION 4: QUALITATIVE AND QUANTITIAVE RESULTS
23
4.1
23
23
23
24
25
4.2
4.2.1
4.2.2
4.2.3
A TRANSFERRABLE AND SUSTAINABLE CAMPAIGN
RESULTS – SUMMARY OF KEY RESULTS UNDER “YOUR SAFETY COUNTS”
TIR – TOTAL INCIDENT RATE
BBS – STEPS IN THE RIGHT DIRECTION
MISSION AWARD – LITTLE ISLAND X-MATRIX APPROACH & RESULTS
SECTION 5:
5.1
“YOUR SAFETY COUNTS - A CONTINUOUS AND VISIBLE PROCESS”
26
WHY “YOUR SAFETY COUNTS” WORKS NOW – AND WILL CONTINUE TO WORK
26
APPENDIX
2
INTRODUCTION
 PROJECT TITLE
This entry is submitted by the Pfizer Little Island facility and provides innovative examples of
Responsible Care in action in the areas of “leading edge approaches to achieving Health & Safety
excellence”. Specifically this project embodies our commitment to creating a safer site, a more engaged
workforce and ultimately creating a positive culture with respect to Health and Safety in the workplace.
The title of the project is “Your Safety Counts” and covers activity on this campaign to date in 2012.
“Your Safety Counts” engages colleagues across all levels of the organization and is collaborative and
innovative in its approach. Its much more than a communications campaign – it is a tangible programme
for action and improvements onsite.
 SITE DETAILS
Company Name:
Pfizer Ireland Pharmaceuticals – Little Island
Number of Site Employees:
140
Address:
Little Island Active Pharmaceutical Ingredient Plant
Little Island
Co. Cork
Contact Name & Title:
Shane Horgan
Health & Safety Team Lead
Telephone:
021 – 4523667
Email:
Shane Horgan
shane.m.horgan@pfizer.com
3
SHORT DESCRIPTION OF COMPANY/SITE ACTIVITY
Pfizer Little Island site started production as Plaistow Ltd. in 1978. Acquired by Warner Lambert in 1997,
the site engaged in an expansion programme as part of the wider Lipitor manufacturing expansion
programme. In 2000 Warner Lambert merged with Pfizer and all intermediates and final API for Lipitor
are now supplied from this site.
With Lipitor coming off patent the site has developed a competitiveness strategy in order to compete
with the generic market. Safety is a key pillar of this strategy, along with Quality, Cost and Supply. In
2011 the total number of colleagues onsite was 140 with an average age profile of 42. The average
service profile is 13 years with 73% of the site having a 3rd Level Education.
The site is situated on 19 acres and contains the following manufacturing areas:



OP 1: High Volume, general purpose organic synthesis facility
OP 2: Dedicated API Drying and Milling facility.
OP 3: High containment manufacturing facility. (Pfizer’s only OEB 5 facility)
The site has special expertise in Large Volume APIs, OEB 5 Containment and Small Volume Potent API’s.
Pfizer Little Island is committed to an ongoing improvements programme at the site and the continuous
improvement principles of the Responsible Care initiative.
4
EXECUTIVE SUMMARY
Pfizer Little Island has developed a comprehensive and collaborative Health and Safety Program in the
form of “Your Safety Counts”. It is more than a communications programme, it is a tangible and
measurable campaign that has delivered significant results year on year onsite. “Your Safety Counts”
embodies the sites commitment to becoming an Injury and Incident free environment through the
creation of an interdependent health and safety culture.
“Your Safety Counts” engages colleagues from all levels of the organization and is a great source of
information, knowledge sharing, motivation and above all a platform to recognise the health and safety
results achieved and vision for the future.
“Your Safety Counts” places colleagues at the core of all activity and is collaborative and innovative in its
approach. By placing colleagues at the epicenter of the campaign there is a true sense of ownership,
accountability and ultimately achievement. It’s for colleagues – By Colleagues.
The overarching goal of the strategy is to become an Incident and injury free site. Central to the
development, execution and success of the Health and Safety Strategy are a number of key pillars. They
are built on a very strong foundation of the robust systems onsite namely; Accident & incident
reporting, Risk Assessments, Hazaop, Permit to Work, Emergency Response and Occupational Health.
The collective force of the initiatives above ensures continuous improvement with respect to Health and
Safety across the sites. “Your Safety Counts” is a replicable and transferable strategy. Some of the key
principles of the strategy have already been shared with the wider Pfizer Ireland and Global Networks.
“Your Safety Counts” is an award winning campaign marked by the “Safety & Sustainability Star” award
in early 2012. This recognition has instilled a further sense of pride and achievement in all stakeholders
involved and serves as a motivating factor for future progress.
5
A manifestation of “Your Safety Counts” was the creation of Health & Safety DVD produced by the Little
Island site in 2011 centred on the 9 Commitments To Safety. Supported by Seamus Fives (Site Lead),
international colleagues Kirsten Lund Jurgensen (VP of the Primary Care and Oncology Operating Unit)
and Anthony Madaluna (President of Pfizer Global Supply, PGS) the DVD highlighted the importance of
Personal Responsibility both in the workplace and at home.
BBS or Behavioral Based Safety Programme is an observation-based process to encourage people to
think about safety when performing a task, and apply any learning’s. BBS is a step along the way
towards an injury free workplace. It examines at-risk behaviours which are responsible for 96% of all
injuries. To date 357 BBS observations have been completed onsite.
Operational Excellence is about ensuring a holistic and structured approach to the selection of priority
projects for safety onsite. The Hoshin X-matrix was identified as the most suitable tool to fulfill this
function. The X-matrix starts with the safety vision, determining:
1.
2.
3.
4.
STRATEGY - what areas the site will focus on
PROJECTS - what key projects will be required to be implemented
SYSTEM METRICS - the key metrics to indicate if projects are working and finally
RESULTS - The key target results that will indicate if strategies are delivered or not
The fourth and final pillar is an effective communications and awareness programme that utilizes
tactical, viral and guerrilla marketing to support the various programmes onsite. In addition to workrelated topics a firm focus is placed on Health, Safety and Wellbeing in the home .
Significant progress has been made to date in terms of reduction in the sites TIR rate, reduction in
incidents onsite and a move towards an incident and injury free environment. Key results achieved
include:







Significant TIR reduction from 2006-2010 (63%)
57 colleagues certified in BBS
156 colleagues trained in BBS
357 BBS observations completed
1071 positive engagements with safety onsite
“My Safety Counts” DVD distributed to 200+ colleagues, homes and stakeholders
Health & Safety Week - engaging colleagues, suppliers and internal/ external stakeholders
“Your Safety Counts” is a demonstration of our ongoing commitment to Health and Safety. It illustrates
the business value of responsible care, along with robust initiatives for achieving health and Safety
Excellence in the workplace.
“Your Safety Counts” is a replicable and transferrable strategy. Colleague engagement is an integral
part. By focusing on the work environment through BBS, Operational Excellence and the 9 Commitments
to Safety colleagues have a shared responsibility for Health and Safety onsite. This is supported by an
extensive EHS communications and awareness programme that reinforces the importance of a safe
6
working environment while simultaneously encouraging safety at home. The inclusion of the home
aspect ensures family and friends become a key driver for influencing change.
Pfizer Little Island is striving to become incident and injury free site and is truly on a journey to a safer
site.
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SECTION 1: SETTING THE SCENE FOR “YOUR SAFETY COUNTS”
1.1
BRINGING TO LIFE A ROBUST HEALTH & SAFETY PROGRAMME
Pfizer Little Island has developed a comprehensive and collaborative Health and Safety Program in the
form of “Your Safety Counts”. It is more than a communications programme, it is a tangible and
measurable campaign that has delivered significant results year on year onsite. “Your Safety Counts”
embodies the sites commitment to becoming an Injury and Incident free environment through the
creation of an interdependent health and safety culture.
“Your Safety Counts” is the brainchild of the Health & Safety team and Safety Reps on-site. In late 2010,
early 2011 the Safety team set about formalizing their strategy onsite and looking at innovative and
engaging ways of communicating the progress made in Health & Safety onsite.
“Your Safety Counts” is anchored on four key areas: BBS – Behavioural Based Safety, 9 Commitments to
Safety, Operational Excellence and EHS Communications and Awareness. Colleagues are central to the
development and execution of all aspects, which is represented through the visual below.
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1.2
THE CHALLENGE – KEY OBJECTIVES:
Prior to the roll out of “Your Safety Counts” the team invested time in defining exactly what was
expected of the campaign. The challenge for the Health & Safety team and safety reps was to develop a
creative, tangible and above all sustainable campaign that:
 Would help reduce the TIR onsite
 Would help to achieve Health and Safety targets set within the Global Network
 Would actively engage colleagues across all areas of the organization
 Would improve colleagues relationship with safety onsite
 Would foster an interdependent culture onsite
 Would improve the competitive positioning of the site within the Irish and Global Network
 Ultimately would help realize the sites vision of becoming an Incident and Injury free site
1.3
“YOUR SAFETY COUNTS” – CREATING A UNIQUE BRAND
“Your Safety Counts” is the umbrella under which all Health and Safety Programmes operate onsite.
Central to the development of any marketing and communications strategy is a strong brand. “Your
Safety Counts” has succeeded in creating something unique, recognizable, and above all creating a
campaign that influences real change.
Colleagues are the foundation of the campaign, as illustrated in the previous graphic, and the featuring
of “Your” in the brand is further testament to this. It highlights accountability, responsibility and the
importance of the individual. “Counts” is about making it matter; it’s about colleague’s understanding
that they are important, valuable and above all that their interests are at the heart of all activity.
The logo is a visual representation of the sites commitment, “to establish a strong EHS programme that
puts the health, safety and wellbeing of colleagues as the focal point”. For consistency, the logo appears
on all Health and Safety related material and communications across the site.
Localization is essential. This logo was designed and developed for the Pfizer Little Island site specifically,
adding to the authenticity of the strategy.
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SECTION 2: STRATEGY DEVELOPMENT – “YOUR SAFETY COUNTS”
2.1
HEALTH & SAFETY COMMUNICATIONS STRATEGY
“Your Safety Counts” is a comprehensive strategy and a real departure from historic campaigns run
onsite in the past. The Health and Safety team recognized the importance of achieving targets and
objectives as set out in section 1.2. Campaign objectives were clearly defined and formed the
foundation of the marketing activity, work-streams and ethos upon which “Your Safety Counts” was
built.
The Health & Safety team embraced the opportunity to get insight and support from a range of internal
and external stakeholders. From the outset it was agreed that communications would be tailored to
enable effective communication and collaboration throughout the journey.
Industry and International best practice was a source of inspiration and knowledge in activating
programmes in the early stages of “Your Safety Counts”. Insight provided from colleagues in Pfizer
Grangecastle, Newbridge, Loughbeg API, Shanbally Bio Plant and Puurs was all carefully reviewed, and
where appropriate, localized for the Little Island site.
From the outset four key pillars have formed “Your Safety Counts”:
They are built on a very strong foundation of the robust systems onsite namely; Accident & incident
reporting, Risk Assessments, Hazaop, Permit to Work, Emergency Response and Occupational Health.
Section 2.2 examines each pillar in greater detail giving you a deeper understanding of the work-stream
and highlighting examples of activation and implementation onsite.
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2.2
“YOUR SAFETY COUNTS” – CORE ELEMENTS
Four core elements combine to deliver this strategy.
2.2.1
BBS
BBS or Behavioral Based Safety Programme is an observationbased process to encourage people to think about safety when
performing a task, and apply any learning’s.
BBS is a step along the way towards an injury free workplace. It
examines at-risk behaviours which are responsible for 96% of all
injuries. To date 357 BBS observations have been completed
onsite.
BBS is based on the principles of behavioural psychology, also
known as behaviour modification. It is a technique for modifying
behaviour of workers to make them work safely. It uses behaviours
as a performance measure, removes barriers and motivates safe
behaviour.
BBS is a voluntary programme facilitated through consent based
observations. It forces the “observer” and “observee” to actively
think about safety and the task in hand.
The site adopted the S.T.E.P.S approach for the BBS programme,

Stop
o
Think

Evaluate

Proceed
o
Safely
Pfizer Little Island have set clear goals for the execution and
future of the BBS programme onsite, namely:
•
•
•
•
Get all colleagues onsite trained up on BBS
Ensure each department onsite achieve the required
number of observations
Ensure observations are reviewed and all trends are
communicated to the site in a timely manner
Consideration for accreditation through from RoSPA
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2.2.2
The 9 Commitments To Safety
The 9 Commitments To Safety are fundamental to “Your Safety
Counts”. They focus on the importance of the individual and the
personal responsibility each colleague has onsite with respect to
Health & Safety.
It’s about working safe, to return home safe every day to family,
friends and loved ones. It’s a belief that “All Injuries & Incidents
are preventable”.
Ongoing marketing of the 9 Commitments to safety is two-fold.
Tactical marketing techniques are adopted in the form of side wide
posters supported by strategic positioned “jacksmails” in the male
and female bathrooms onsite.
On a monthly basis, each poster site is updated with a new
commitment, which has been designed specifically for the Little
Island site. The graphics utilized are cartoon based, light-hearted,
eye-catching but above all feature hard hitting safety messages to
colleagues.
In 2011, the Safety Team and Safety Reps commissioned the
production of a 12 minute DVD entitled “My Safety Counts”. Shot
onsite, it featured six colleagues representing Labs, Admin,
Warehouse, Production and EHS Operations.
Each colleague spoke about personal responsibility, the actions
they take to ensure they work safe each day and most poignantly
they shared the motivating factors for working safe each day.
Family being a key driver in most cases.
A key message, reinforced in unison by kids of colleagues, was
“Your Safety Counts To Us”. It serves as a reminder to anyone
viewing the DVD that Safety is an integral part of day to day life
both in the workplace and at home.
The “My Safety Counts” production is unique to the Pfizer Little
Island site, but the impact of the message has been acknowledged
internationally by Kirsten Lund Jurgensen (Senior VP of Oncology
Operating Unit) and Anthony Madaluna (President of Pfizer Global
Supply, PGS)
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2.2.3
Operational Excellence – X-Matrix
Operational Excellence is about ensuring a holistic and structured
approach to the selection of priority projects for safety onsite. Safety
is a key pillar of the Little Island Site Strategy. With that in mind, the
Hoshin X Matirx was adopted enabling the site to select, monitor
and measure key projects onsite from a Health & Safety perspective.
The Hoshin X-matrix was identified as the most suitable tool to fulfill
this function and has seen the progression of a number of key
projects in 2011. The X-matrix starts with the safety vision,
determining:
1. STRATEGY - what areas the site will focus on
2. PROJECTS - what key projects will be required to be
implemented
3. SYSTEM METRICS - the key metrics to indicate if projects are
working and finally
4. RESULTS - The key target results that will indicate if strategies
are delivered or not
The main benefit of “Safety X-Matrix” platform is that it provides
confidence that the correct projects are being focused on to deliver
each element of the site strategy. Inherent in the X-Matrix is the
Little Island Safety Vision outlining “We will deliver Safety Excellence
at Little Island by ensuring everyone works together to achieve and
injury free site and maintain strong regulatory compliance”
Visibility, accountability and tracking are critical. To that end a
number of boards have been set up to assist with tracking, progress
and communication of achievements/milestones. For consistency
and clarity the X-Matrix Board, Project Tracking Board and Site
Metrics board are all positioned in the same room onsite.
1. X-Matrix Board:
The X-Matrix Board is a comprehensive display board
identifying the vision, strategies, projects, metrics and
results. Numerical values or strengths are placed against the
links/relationships between each resulting in the
identification of priority projects.
14
2. Project Tracking Board:
Project Sponsors onsite attend a fortnightly meeting at the
board to track projects against milestone place, to discuss
and agree specific project actions and review and discuss
actions from the previous meeting. Attendance sheets are
posted to the board and are available for all colleagues to
view.
3. Site Metrics Board:
The Site Metrics Board was borne through the need to
clearly track the key metrics so the site performance could
be reviewed, measured and assessed by the wider
management group.
This section serves to give you a deeper understanding of the
purpose and role the X-Matrix plays onsite. Individual projects,
progress and results of same are explored in Section 3 of this
submission where the role and value becomes even more apparent.
2.2.4
EHS Communications & Marketing
The fourth and final pillar is an effective communications and
awareness programme. “Your Safety Counts” marries best practice
EHS and marketing principles to deliver a sustainable and effective
Health and Safety Programme onsite.
Tactical, Guerrilla and Viral marketing methods are all deployed
onsite to deliver “Your Safety Counts”. It goes beyond compliance,
something that is reinforced by the supporting communication and
EHS awareness campaigns. In addition to work-related topics a firm
focus is placed on Health, Safety and Wellbeing in the home.
For the purpose of this submission we are concentrating on three
Communications and awareness campaigns run onsite over the past
year. Each with their own objectives, messaging and outcome.
15
1. Safety Road Show – Health & Safety Week
The EHS awareness team put together an extensive week-long
activation plan to promote four topics/themes onsite. Topics were
selected based on data relating to near miss reporting.




PPE
Nitrogen
Chemical Exposure and Leaks
Ergonomics
Four individual stands were designed and displayed in high traffic
areas of the site. Safety reps took responsibility for each and
allocated 1 hour per day to man the stand. Demonstrations,
discussions and videos ensured that colleagues who engaged were
fully informed.
In addition, a series of competitions and quizzes ran throughout the
week serving as a motivating and rewarding take-out for each
colleague.
External stakeholders and safety experts were invited onsite to
provide information sessions ranging from “Fire Safety At Home” to
“Safety @ Home – Parenting”. A valuable addition included
demonstrations on how to carry out chest compressions.
Data collated by the safety rep group in advance showed a need to
incorporate “Safe Use Of Fork trucks” and “Chemical Awareness”
strands. Guerilla marketing techniques were adopted with two reallife scenarios set up using dummies, props and site materials. They
proved to be highly effective and significantly increased the
“talkability-factor” of the week.
2. Safety Step
The Safety Step concept is one that has been adapted from the
highly successful “Speaker Corner” in operation in Pfizer Puurs. In its
simplest form it is a discussion based platform or safety forum.
It is a vehicle to discuss incidents and near misses to highlight where
opportunities exist for prevention, improvement or simply to raise
awareness. It demonstrates leadership commitment onsite and is a
very quick, flexible and impactful communications tool.
16
In effect, the “Safety Step” is discussed at a leadership level drafted
up and distributed to the entire site within that working day. It
specifies what happened and what items/areas to be mindful of.
Leaders are more visible in their areas, have increased competencies
in communicating safety messages and overall the Safety Step
ensures heightened awareness site wide.
3. Injury Free “Ball Box”
The canteen area is the single highest traffic area onsite. As a result
it was chosen as the location for the Injury Free “Ball Box” which is a
visual representation of the daily progress onsite. For every Injury
Free Day a coloured ball is placed in the Perspex funnel to mark the
achievement.
However, when an injury (including a 1st Aid), happens onsite all of
the balls are removed and the process starts again. Over the past
few months this has proven to be an effective method of reinforcing
the goal to become and Incident and Injury free site.
As outlined in the 9 Commitments to Safety, It’s the sites belief that
“All Injuries & Incidents are preventable”.
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SECTION 3: “YOUR SAFETY COUNTS IN ACTION”
BBS – CELEBRATING ITS 1ST BIRTHDAY
3.1
In early 2012, the Safety Team and Safety Reps developed a concept to celebrate the milestones and
achievements of the BBS programme to date. This was brought to life in the form of a Birthday
celebration onsite. Key goals and objectives were defined in the form of;

Raise the profile of the BBS programme onsite

Encourage the 25% of colleagues outside the programme to engage and sign-up

Use event as mechanic to encourage certified colleagues to increase activity

Promote the completion of scheduled observations
Given the potential scale and return of the Birthday event the Safety team completed a communications
and event audit in advance. This highlighted the platforms available and the optimum way to
communicate to all colleagues site-wide. It was agreed that the following marketing plan would be
adopted.
Pre-Event







Canteen Screens Graphic
“Jacksmails” – Birthday
Themed
Leadership Commitment
through the use of BBS logo
on all internal mails
Viral – safety reps engaged
to seed message
Engaged colleagues close to
certification to encourage
completion of observations
Inclusion on weekly comms
to all colleagues
Safety team developed
content to be displayed on
A0 boards to highlight key
messages and milestones
Event












Guerrilla – Set up overnight, engaging night
shift first (85% of shift engaged on the night)
5 colourful display boards (results, trends,
case studies)
Canteen transformed & decorated
Canteen Screen graphic updated
Reception screen updated with BBS
highlights, TIR and Birthday messaging
“Happy Birthday BBS”
Competition mechanic to win safety related
prizes for the home
220 BBS cupcakes distributed to colleagues
Sign-up station set up to register interest to
get involved
Certification/Award process
Key note speaker Tony Nation onsite to
deliver talks on benefits of BBS
BBS promoted as an international language
that can be used across a range of industries
Branded balloons (giant foil BBS balloons)
Post-Event





Birthday card distributed to
all colleagues onsite as
reminder of key BBS
achievements
Call to action – “Sign Up
Today”
Thank You email to all
colleagues who attended
and engaged with BBS
event
Competition winners drawn
and presented with prizes
Training arranged for all
new colleagues signed up
for BBS
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3.2
9 COMMITMENTS TO SAFETY – “MY SAFETY COUNTS DVD”
“Your Safety Counts” engages colleagues from all levels of the organization and is a great source of
information, knowledge sharing, motivation and above all a platform to recognise the health and safety
results achieved and vision for the future.
“Your Safety Counts” places colleagues at the core of all activity and is collaborative and innovative in its
approach. By placing colleagues at the epicenter of the campaign there is a true sense of ownership,
accountability and ultimately achievement. It’s for colleagues – By Colleagues. The DVD commissioned
and produced onsite is a prime example. Below are some examples of the actions colleagues take to
ensure they work safely to return home safe every day.
Finola Allen (QA)
Chris Reidy (Warehouse)
Anna Mc Carthy (Labs)
“Outside of work I suppose my family
depend on me, I mean my parents they
depend on me more, and I need to stay
safe and healthy so that as they grow
older that they can call on me whenever
they need me”
“I wear my PPE every day. I also make
sure to use my manual handling aids
when needed and I always use correct
precautions when lifting, not to be
stooping or over reaching”
“I need to be aware of my colleagues around
me. My actions impact them too”………”If I
was to have an accident then the person
working on the bench next to me could be
injured”
Tony Varian (Production)
Mary Crockett (Supervisor, Labs)
Michael Falvey (EHS Operations)
“….. The main thing really is that people
can become complacent, and
complacency can kill.”
“The safety motto for me here in the
labs is clean as you go. Good
housekeeping really is the cornerstone
on which good safety is built”
“(recounting story)….…..I reckon if people
came in that gate every morning with that
kind of attitude everybody will go out the
gate because they are looking after
themselves and they are looking after the
person next to them and they are all doing
the same down along the line. We’ll all come
in the gate safe – and all go back out the gate
safe”
“If you follow your standard operating
procedures you will remain safe”
“I really enjoy my free time, spending
time with my family and friends is
extremely important to me”
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3.3
HOSHIN “X-MATRIX” – PROJECTS & PROGRESS
The main benefit of “Safety X-Matrix” platform is that it provides confidence that the correct projects
are being focused on to deliver each element of the site strategy. The projects identified and delivering
safety results in 2011 include, but are not limited to the following:
Project
Description
Safety Leadership Knowledge &
Coaching
Working on developing leader visibility across the site and demonstrated leadership
commitment.
SIMS
SIMS or Safety Incident Management System is a mechanic for near miss and incident
reporting. The site is currently working on a SIMS system that is easier to use,
provides useable trendable data and facilitates closure of investigations within
specified timeframes. Inherent in this is a visible management board to track
progress.
EHS Awareness
Consistent and relevant messaging is the cornerstone of any good safety strategy. The
Safety team is working on creative and novel ways to increase awareness,
engagement and foster an interdependent culture onsite.
Life Safety – Asphyxiant
Working on improving the sites score to ensure best achievable compliance to RP-203
Process Safety Leaks
Working on data generation from SIMS trending, BBS observations and predicting
potential injuries from incidents to put plans in place to eliminate leaks of
flammables/corrosives
Permit Improvement
Output from permit Kaizen to improve the permit forms, training and approach to
work permitting
Ergonomics
Examining manual handling process maps of activities onsite to determine areas for
priority risk assessment of individual tasks
Vent Header Basis of Safety
Managing timelines and commitments from corporate EHS action
BBS Observations
As referenced earlier in the submission maintaining a sustainable level of BBS activity
site wide and at all levels of the organization is key
% LEL
Project tracking commitment milestones on EHS corporate audit action
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Elimination of Methanol for Mill
cleaning
3.4
Exploring alternative means of scheduled cleaning of mill. Potential to remove/reduce
use of methanol and or frequency of methanol cleaning in order to eliminate
colleague exposure and potential leaks
EHS COMMUNICATIONS AND AWARENESS (KEY EXAMPLES)
Consistent and relevant messaging is the cornerstone of any good safety strategy. The Safety team is
working on creative and novel ways to increase awareness, engagement and foster an interdependent
culture onsite. EHS communications and awareness is a priority safety project under the safety X-Matrix
referenced in section 3.3.
Outline below are some visuals and examples of recent campaigns rolled out onsite. It is important to
note that most if not all of the communications campaigns are developed, designed and distributed by
colleagues’ onsite further adding to the localization and authenticity of “Your Safety Counts”.
The site ran a competition for kids of colleagues, so that
they too could play an important role in “Your Safety
Counts”. Their task was to come up with names for our
two safety characters onsite used in cardboard cut-outs,
posters & wider site safety comms.
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The judges reviewed all entries and the winning entry
received a prize from the safety team.
And the winner is……………………
“SAFE SALLY”
“WRECKLESS RICHARD”
SECTION 4: QUALITATIVE AND QUANTITIAVE RESULTS
4.1
A TRANSFERRABLE AND SUSTAINABLE CAMPAIGN
The impact of the actions undertaken within “Your Safety Counts” has contributed to a reduction in the
TIR rate, a heightened awareness of health and safety related issues and above all a more engaged
workforce. The principles, programmes, projects delivered through “Your Safety Counts” are replicable
and transferrable.
To date it has received recognition from international colleagues, awarded a Safety & Sustainability Star
and has been shared within the Irish and Global Pfizer Network.
“Global EHS would like to thank everyone who contributed to the 2011 Safety & Sustainability Award
program. The competition was significant; in total there were 163 entries, each one of which outlined
significant achievements and innovation being made by our colleagues in reducing the impact of Pfizer
operations and significantly improving our Environmental, Health and Safety performance.”
“Your Safety Counts” goes beyond compliance which is evident in the results achieved to date, the
improvements onsite and the number of people that have been engaged internally and externally. It is
supported at all times by the robust systems onsite in the form of Accident & incident reporting, Risk
Assessments, Hazaop, Permit to Work, Emergency Response and Occupational Health.
4.2
RESULTS – SUMMARY OF KEY RESULTS UNDER “YOUR SAFETY COUNTS”
Success can be measured in a number of ways. Pfizer Little Island prides itself on the measurement and
tracking tools ingrained in “Your Safety Counts”. Significant progress has been made to date onsite. The
results achieved to date have been extremely impressive and a new challenge lies ahead in sustaining
and building on the below. For the purpose of this submission a firm focus has been placed on TIR, BBS
and the Hoshin X-Matrix for Operational Excellence.
4.2.1 TIR – TOTAL INCIDENT RATE
“Your Safety Counts” and in particular the BBS programme have directly contributed to the reduction in
the Total Incident Rate or TIR for the site. A corporate target was put in place to reduce TIR by 40% from
2006-2010. In reality, Pfizer Little Island surpassed the corporate target set within that timeframe. The
sites TIR is currently 0.0.
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4.2.2 BBS – STEPS IN THE RIGHT DIRECTION
Safety in Little Island is not just the health and safety team, evidence of same can be clearly
demonstrated in the BBS programme onsite. The introduction of BBS – Behvaioural Based Safety in 2010
played a key role in achieving a more engaged workforce with respect to Health and Safety Onsite. The
Safety rep group are proactive in their efforts with a significant proportion of the site H&S qualified.
Results achieved thus far include:
 65% of the site directly involved in the programme
 160 people participating in the sites proactive behavioural training and observation program
 357 BBS observations completed to date
 156 trained in BBS (others in-training)
 57 certified in BBS
 1071 safety conversations or engagements to date
 3½ time as many good behaviours observed that at-risk behaviours
 All areas and levels of the organisation engaged in BBS
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BBS is a tangible programme achieving real change onsite. For example key findings within observations
have led to improvements in procedures/tasks making them inherently safer for colleagues onsite. Case
studies or “BBS Success Bulletins” can be found in the appendices relating to four areas.
“The Sludge Judge”, Heavy Metal Test in QC Lab, Rimmed Pallet (for the transportation of Just Rite
Solvent Kettles) and “Transportation of recyclable glassware from the QC lab”.
4.2.3 MISSION AWARD – LITTLE ISLAND X-MATRIX APPROACH & RESULTS
Pfizer Little Island pioneered the implementation of the Hoshin X-Matrix Operational Excellence
approach. In 2012, the site was recognized with the top Pfizer Global Supply “Mission Award” not only
for the use and implementation but also for the results achieved. The improvement of safety
performance onsite was the key contributing factor in achieving such a prestigious award.
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Mission Award for LI X-Matrix
Pictured left: Chairman and CEO of Pfizer, Ian
Read along with Anthony Madaluna, President
of Pfizer Global Supply, on hand to congratulate
the Pfizer Little Island Team
SECTION 5: “YOUR SAFETY COUNTS” - A CONTINUOUS AND VISIBLE STRATEGY
5.1
WHY “YOUR SAFETY COUNTS” WORKS NOW – AND WILL CONTINUE TO WORK
“Your Safety Counts” is a robust Safety Strategy that has delivered significant results for the Little Island
site. It has provided the side with a vision and a mechanism to affect real change in the area of Health
and Safety. “Your Safety Counts” actively engages colleagues and improves their relationship with
safety onsite.
The marketing techniques of tactical, viral and guerrilla are all deployed to support the communications
aspect of “Your Safety Counts” delivering maximum exposure and return. By adopting best practice
marketing and communications techniques messages cut-through.
“Your Safety Counts” is a demonstration of our ongoing commitment to Health and Safety. It illustrates
the business value of responsible care, along with robust initiatives for achieving health and Safety
Excellence in the workplace.
“Your Safety Counts” is a replicable and transferrable strategy. Colleague engagement is key. By
focusing on the work environment through BBS, Operational Excellence and the 9 Commitments to
Safety colleagues have a shared responsibility for Health and Safety onsite.
This is supported by an extensive EHS communications and awareness programme that reinforces the
importance of a safe working environment while simultaneously encouraging safety at home. The
inclusion of the home aspect ensures family and friends become a key driver for influencing change. A
quote from the DVD produced reflects this:
“Work is an important part of all our lives but it’s not the only part. Our life outside of work is also
very important and we all need to work safely to return home safely every day.”
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Pfizer Little Island is striving to become incident and injury free site and is truly on a journey to a safer
site.
APPENDIX
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