MUSIC - September 2014

I
V O
C E S
POLLING
Voices
A N A LY T I C S
DATA B A N K
STRATEGY
No. 1 - November 2014
Information Brief
Top 3 Musicians Liked By Nigerians
11%
Tuface: Most Liked
Nigerian Musician
With The
Highest Fan Base
7%
Tuface
6%
Frank Edward
Davido
Top 5 Sources Through Which Nigerians Get The Music They Listen To
19%
27%
Free Online Download
Hawkers
29%
Supermarkets / Shops
22%
Dealers
(Alaba Boys)
18%
Listening on Radio
Key findings from the “Nigerian Music Industry Poll” revealed that the largest share of Nigerians
who listen to Nigerian music get their music from supermarkets/shops (29%), hawkers (27%),
dealers (22%) and free online downloads (19%); while 18% listen to music on radio.
www.noi-polls.com
POLLING
A N A LY T I C S
DATA B A N K
STRATEGY
Music Industry Snap Poll
Listenership of Nigerians Music
80% of Nigerians claimed
20%
they listen to Nigerian Music
20% of Nigerians said they
do not listen to Nigerian Music
80%
Top 5 Genre of Music Listened to by Nigerians
50%
33%
Religious
21%
21%
Hip - Hop
14%
Highlife
R&B
Afro Pop
About NOIPolls Limited
Survey Methods
The opinion poll was conducted in the
week of October 2014. It involved
telephone interviews of a random
nationwide sample. 1000 randomly
selected phone-owning Nigerians aged
18 years and above, representing the
six geopolitical zones in the country,
were interviewed. With a sample of
this size, we can say with 95%
confidence that the results obtained
are statistically precise within a
range of plus or minus 3%.
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NOIPolls is the No. 1 for country-specific polling services in the West African region.
We partner with Gallup USA to develop opinion research in Nigeria. We deliver forwardthinking research and relevant data on public opinion and consumer markets on a range of
topics. We enhance the activities of decision makers across all the vibrant sectors of the
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We partner with policy makers, governments, donor agencies, civil societies, corporate
organisations and the media to enhance their data set of information, ultimately adding
value to their output.
We have four core area of competence: Polling, Analytics, Databank Management, and
Strategy
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