document - Fragrance Foundation UK

 THE FRAGRANCE FOUNDATION IS A NON PROFIT MAKING EDUCATIONAL TRUST FOUNDED IN NEW YORK IN 1949 BY CHANEL, COTY, ELIZABETH ARDEN, GUERLAIN, HELENA RUBINSTEIN AND PARFUMS WEIL. IT HAS BECOME A SUBSTANTIAL ORGANISATION IN THE UNITED STATES AND IS WELL KNOWN INTERNATIONALLY AS THE FORUM FOR THE FRAGRANCE INDUSTRY. The mission of the Fragrance Foundation is to enhance the image of the fragrance industry and expand the appreciation and use of fragrance in all its forms across all distribution channels globally. The fragrance Foundation now has affiliates in the following countries France, Germany, Italy, Japan, Russia, United Arab Emirates, United Kingdom, United States The Fragrance Foundation UK has over 100 Member companies which are from all sectors of the fragrance industry from manufacturers, marketers, suppliers, media, advertising, public relations agencies, financial service firms, consultants, packaging designers, visual merchandisers and retailers. The Foundation serves the global fragrance industry, retail, media, students and libraries, as well as the public at large in providing a central source for educational and historical information on all aspects of fragrance and the sense of smell. Education and Training Fragrance Foundation Online Training. The Fragrance Foundation Online Training Programme is designed to broaden knowledge of all aspects of perfumery, from the ingredient building blocks that create fine fragrance to how fragrance can be expertly sold in store. The comprehensive course includes: •
The history of fragrance •
A thorough founding on fragrance families •
An understanding of olfactory and fragrance terms •
A grasp of practical fragrance know how •
An understand of the construction of modern fragrances •
Techniques to improve the sense of smell •
How once qualified to best use their new found experience Companies that are enjoying success through using this training module are: •
Armani •
Boots •
Clarins •
Debenhams •
Elizabeth Arden •
Fenwick Ltd •
House of Fraser •
Kenneth Green Associates •
Les Senteurs •
L’Occitane •
L’Oreal Designer Fragrances •
Penhaligon’s •
Superdrug •
Team Beauty •
The Fragrance Shop •
The Perfume Shop •
Yves Saint Laurent All graduates receive a certificate and pin. The Academy Comprising of a four-­‐‑part training course covering the following areas, participants will enjoy a full day on each of the below with experts from the Fragrance industry. The Fundamentals of Fragrance The Science of Fragrance The Fundamentals of Fragrance – Advanced The Marketing of Fragrance Marty the Mighy Nose Marty the Mighty Nose is a new initiative offering teachers ideas on using the sense of smell to engage pupils and to extend learning. The Mighty Nose Awards are the highlight of this programme where children aged 7-­‐‑11 enter their ‘smelly poems’ and winners are recognised at The Jasmine Awards. More information can be found at www.martythemightynose.org This year’s Judges were Richard E. Grant, Natasha Kaplinsky, Editor of First News Nicky Cox & Rachel Lowe MBE, Founder of Destination Board Games & SHE WHO DARES fine fragrance and accessories brand. Celebratory and Recognition Fragrance Foundation Awards Set up in the UK in 1993 these Awards recognise excellence within the Fragrance arena, from Packaging, Advertising through to Best New Fragrance, the event is held at The Brewery in the City of London, and attended by over 500 industry guests and celebrities have included Richard E Grant, Alesha Dixon , Natasha Kaplinsky, Paris Hilton, Rebecca Furguson, Kim Kardashian and Kanye West. Coverage of the awards is supported by the whole fragrance industry including the press and retailer outlets engaging with consumers through advertising and promotional sites in stores. The 24th Annual Awards will be held on Thursday 12th May 2016. Jasmine Awards At the Jasmine Awards ceremony the industry shows its appreciation to the beauty press for the efforts it has made to acquire and communicate this specialist knowledge. The awards are recognised as the most prestigious in beauty journalism. They recognise and reward the talents of journalists and visualisers whose difficult task it is to translate the complex art of perfumery into words and pictures. A new panel of judges is recruited annually. The panel of judges includes a leading retailer, at least one designer, and writers -­‐‑ either a journalist or an author, or a representative of the publishing world. The judging panel meet at a lunch in London in October when their role and the scoring process are explained to them. They are asked to read a large quantity of articles solely on the subject of fragrance published between 1st January and 31st December each year. These articles are sent to judges mid-­‐‑December. They are asked to complete a score sheet for each and return them to the Jasmine Awards Office, where a shortlist is compiled. The shortlisted articles for each Awards category are re-­‐‑presented to the judging panel for final assessment shortly before the awards ceremony and only at this point are the final winners chosen. At the annual Jasmine Awards ceremony the perfume industry shows its appreciation to the Beauty press for the efforts it has made to acquire and communicate this specialist knowledge. Each of the judges is invited to present one of the prizes. This years Judges were Oliver Cheshire Male Model and Blogger, Simon Comins Beauty Director at Superdrug, Isabelle Grey Novelist and Screenwriter, Joanne Harris best selling Author, Paula Johnson Publisher and Journalist, Brix Smith Start Stylist and Fashionista. Chairman of the judges Joanne Norman The Fragrance Foundation on behalf of the Jasmine Awards also organise training days to assist beauty journalists in learning more about the fascinating subject of fragrance. The Jasmine Awards in 2016 will be held on Wednesday 16th March at BAFTA Circle of Champions In 2007 the Fragrance Foundation UK introduced ‘Circle of Champions’. This award is presented annually to a member of the industry that has made an outstanding contribution to the fragrance industry. Previous UK honourees: 2015 – Lucia van der Post – Grande Dame of Luxury 2013 – Marigay McKee – Chief Merchant -­‐‑ Harrods 2012 -­‐‑ Robin Vincent – Managing Director Clarins UK 2011 -­‐‑ Per Neuman – Managing Director Estee Lauder Companies 2010 – Stephen Quinn -­‐‑ Publishing Director Vogue UK 2009 – Kenneth Green Chairman -­‐‑ Kenneth Green Associates 2008 – Dame Vivienne Westwood Fashion Designer & Business woman 2007 – Sir Paul Smith Fashion Designer & Entrepreneur An evening with … An opportunity to spend an evening with inspirational members of the fragrance industry, to share their lives and achievements, in an exclusive one-­‐‑hour interview. Previous An evening with … 2014 – The Editors – Jane Bruton – Grazia, Jo Elvin – Glamour, Trish Halpin – Marie Claire, Toby Wiseman – Men’s Health (Interviewed by Chris Good, President Estée Lauder Companies UK & Ireland) 2014 – The Marketing Experts – Suzanne Cockerham-­‐‑ ADF, Daniel Jalalpoor – P&G Prestige, Antny Rankin-­‐‑ L’Oreal Luxe 2014 – The Managing Directors – Chris Hawksley – The Orange Square Company, Olivier Marret – Puig, Shelley Smyth – SAS & Company and Linda Taylor – Kenneth Green Associates. (Interviewed by Mia Collins – Divisional Merchandise Manager at Harrods) 2013 – The Managing Directors -­‐‑Siobhan McDermott – Feel Unique, Jo Walker of The Perfume shop and David Walker Smith of Fenwicks. (Interviewed by Sue Peart – Editor You Magazine) 2013 -­‐‑ The Buzz Creators – Trudi Collister – Communications Director – Aramis & Designer Fragrances, Kirsty Dale – Public Relations Director – Coty UK, Nicola de Burlet-­‐‑ Group Press & PR Manager – Kenneth Green Associates, Julian Vogel – Creative Director – Modus Publicity (Interviewed by Roja Dove) 2013 – The Educators – Kim Cowan – Education Director – Aramis & Designer Fragrances, Jane Gibbs-­‐‑ National Education Manager-­‐‑ Christian Dior, Lee Harding – Head of Training – Coty Prestige (Interviewed by Annalise Quest) 2012 – Thierry Wasser – Guerlain Perfumer (Interviewed by Jo Fairley) 2012 -­‐‑ The Best of British Journalism with Nadine Baggott, Jo Fairley & Kathleen Baird-­‐‑Murray 2011 -­‐‑ Jo Malone-­‐‑ Entrepreneur (Interviewed by Nadine Baggott) 2011 -­‐‑ Per Neuman-­‐‑ Managing Director Estee Lauder Companies (Interviewed by Hannah Betts) 2011 -­‐‑ Jeremy Seigal-­‐‑ CEO Watsons UK – (Interviewed by Alice Hart-­‐‑Davis) 2010 -­‐‑ Francis Kurkdjan – Perfumer (Interviewed by Josephine Fairley) 2010 -­‐‑ Marigay McKee-­‐‑ Fashion and Beauty Director Harrods (Interviewed by Roja Dove) Hot Off The Press A Fragrance Foundation Breakfast Briefing Offering a review into insights, trends and opportunities within the fine fragrance market, covering both sales and press marketing. For further information visit: www.fragrancefoundation.org.uk Telephone: 07969 040143 E-­‐‑mail: info@fragrancefoundation.org.uk Linda Key-­‐‑ CEO E-­‐‑mail: linda@fragrancefoundation.co.uk Maddi Kelly – Account Manager E-­‐‑mail: maddi@fragrancefoundation.co.uk Facebook: Fragrance Foundation-uk
Twitter: @FragranceFDN_UK
The Fragrance Foundation UK
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