Plant based Antibacterial Shower Gel For Commercialisation

Plant based Antibacterial Shower Gel For
Commercialisation
T H E B IG P IC T U R E
The natural and organic based ingredients segment is poised for good growth in home care and personal care markets, at a CAGR of 5.0 % between2012 and 2017 (Frost & Sullivan 2011). In personal care, anti-­‐aging ingredients form the major focus area for most ingredient manufacturers to differentiate and innovate. Initially, the anti-­‐aging ingredients market had been focused on masking or preventing the signs of aging, thereby targeting consumers over 30 years of age. However, due to increasing beauty consciousness of consumers, the over-­‐30 age group is also being targeted for anti-­‐aging products. In line to the current changing trend in the cosmeceutical industry, the plant based Antibacterial Shower Gel for both men and women was designed with the best formulation under extensive research. The innovation was developed using 100% active ingredients from Malaysian herbs via collaboration with local and overseas universities & institutions together with vast experienced traditional medicine practitioners. This is a new innovation that will target the need for organic and anti-­‐aging products. Many cosmetic companies are moving into the organic and natural based skin care and beauty range and are seeking for organic and herbal-­‐based plants as ingredients. This innovation would be a perfect answer for those who are seeking into venturing new business horizon in the cosmeceutical industry. T H E IN N O V A T IO N
IN T E L L E C T U A L P R O P E R T Y
This innovation is protected under
trade secrets.
W H A T ’S IN T H E B O T T L E ?
The plant based Antibacterial Shower Gel was developed using 100% active ingredients from Malaysian herbs via collaboration with local and overseas universities & institutions together with vast experienced traditional medicine practitioners. The product was manufactured complying with Good Manufacturing Practices (GMP) and with approvals from the Ministry of Health Malaysia, Poison Board, Malaysia Ministry of Agriculture (MoA) and other relevant authorities. The Antibacterial Shower Gel was tested and proven effective by three independent laboratories: 1. Standards and Industrial Research Institute of Malaysia (SIRIM) 2. Gribbles Pathology (M) Sdn Bhd (Australian-­‐based Laboratory) 3. Forest Research Institute Malaysia (FRIM) “The innovation is an excellent
natural herbal product for skin care
that is ready for commercialisation”.
W H A T ’S N E X T ?
This ready-to-market innovation
seeks
for
commercialisation
opportunities.
B E N E F IT S
This plant based Antibacterial Shower Gel is an excellent Natural Herbal product. This Plant-­‐based R&D Formulated product is used for cleaning the human body. This product is suitable to use in Hospital environment and at places where the public converges and are exposed to high risks of contamination by the multidrug resistant, superbugs and nosocomial bacteria such as MRSA (Methicillin-­‐
Resistant Staphylococcus aureus), MSSA (Methicillin-­‐Sensitive Staphylococcus aureus), Enterobacter spp., E. coli, Klebsiella spp., Acinetobactor spp., Salmonella spp. and VRE (Vancomycin-­‐Resistant Enterococci). Contains vitamins & moisturising agent to protect and give nourishment to skin. Direction: Squeeze a generous amount onto wet sponge or palm. Apply onto wet body, wait for a minute and then rinse off. Apply one or two times per week only. CONTACT
Biruntha Mooruthi
Assistant Vice President
biruntha@platcomventures.com
T:+603 83193119
Project Code: 105
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