fatboy coffeetable book.

rising
humorous
axed
orf l
fatboy
coffeetable
book.
Enjoy me.
1
r
e
d
n
o
wfuller
e
f
i
l
A
4
5
There’s no stopping the Fatboy® family
tree. It’s growing and taking shape like
you wouldn’t believe. Gigantic lamps, bags
with moonboot soles, über-sized umbrellas,
magical bag-blanket combo… All designed
in the name of a wonder-fuller life. Keep
your eyes peeled because it’s only the start
of the Fatboy® legacy.
6
7
meet
the
fam
8
9
your dog will
love me !
Truth be told, I’m not much of a
people person. However, I will
become your dog’s best friend
in no time. Don’t believe me?
Ask your dog. Oh that’s right,
you don’t speak dog. Well, I do.
So just trust me on this one. My
extreme comfort and handsome
design will draw your dog in
and put him down for the best
nap ever. A flat-on-your-back,
throw-all-four-limbs-in-the-airand-cock-your-head-to-the-side
kind of nap.
i’m available in 8 colors
and 2 marimekko® patterns
Size Small: 60x80x15 cm
Weight: 2,3 kg
Size Large: 120x80x15cm
Weight: 4,8 kg
Easy to clean
i’m available in 2 sizes for
big
and little breeds: s and l
hi ! i'm the
doggielounge
10
11
i offer extreme
luxurious comfort
i have enough room for
one, two or three people !
i’m available
in 10 colors
Forget about fancy spas, incense
sticks or easy listening music.
You haven’t felt truly relaxed until
you’ve hung out with me. My
smooth fabric and sturdy support
frame guarantees that nothing
besides a torrential downpour
will disturb us. Take one swing
on me and you’ll feel like you’re
sipping a coconut on a sunny
beach in Hawaii listening to the
ukulele.
Size: 330x100x110 cm
Weight: 24,5 kg
Practical bag for carrying
Maximum weight: 200 kg
hello ! i’m the
headdemock
float like a feather on
my sturdy support frame
12
13
i’m available
in 10 colors
pick me up and
carry me around
I’m on a boat. Wait, no, I’m in
the back of your car. Oh look,
I’m on your roof terrace. I’m in
the garden, at the beach, in
your living room. I’m in your
basement?
I’m everywhere you want me
to be. Because I can handle any
situation, thanks to my rain,
stain and UV protective coat.
Show me how far you can take
your outdoorsiness. Or not.
Size: 190x140 cm
Weight: 8,9 kg
Coated for outdoor use
Dirt and moisture repellent
i’m very suitable
for outdoor use
hola ! i’m the
buggle-up
14
15
i light up
the dark
i’m very suitable
for outdoor use
Personally, I love the dark.
Without it, I would simply be
another ingenious piece of
modern design furniture. But in
the dark, I stand out. My strong
waterproof design lets me shine
a new light onto the deepest
corner of your backyard, or add
that extra bit of ambiance to
your library. From top to bottom,
I transform into a brilliant
silhouette with only one purpose:
for you to love the dark as much
as I do.
Size: 60x90 cm
Weight: 12 kg
Cable length: 5 meters
Energy efficient
Outdoor proof
IP55
bonjour !
i’m edison
the grand
16
place me indoor or
outdoor, i like it both !
17
yo ! i’m the
soulbag
i’m on a
holiday !
hello ! i’m
the eetwie
i’m getting
my tan on...
18
we'll
be
back
Hi, I’m Eetwie. Unusual
name, I know. I’m
special because I’ve
taken the bean out of
beanbag. Instead I long
to be filled with your
favorite things. Built
with the sturdy fabric
only Fatboy® has the
secret for, I’ll hold your
stuff safe like no other
pouch. And on top of
that, or in this case, on
the bottom of that, my
underside is reinforced
with a super-thick
rubber sole.
19
You've met Eetwie?
Well, I’m her older
brother. They say I’m a
more masculine version
of her. But “they” are
selling me short. I’m
a robust shoulder bag
with enough space
to hold your stuff, my
sister’s stuff and then
some. And I don’t stop
there, oh no, I’ve got
soul. I boast a thick,
funky rubber sole, which
will keep your stuff
safe from the worst
of mishaps you can
imagine. So, let’s get
going!
i’m available in 16 colors
People totally underrate quality
relaxation time. They’re always
in a rush to get somewhere. Or
do something. But what about
going nowhere? Or better yet,
doing nothing? See, that’s what
I’m all about. I’m comfy and
I’m soft. I’m basically irresistible
and you my friend, should pick
up the phone right now and
call in sick. You deserve it. Your
body deserves it. So dive right
in, and, relax. After all, there’s
so much nothing to do.
Size: 180x140 cm
Weight: 6,8 kg
Fatboy® by Jukka Setälä
hei ! i’m
the original
i’m already bought
over 1 million times!
i’m a very oversized
lifestyle icon
20
21
Fat News
The Fatboy Daily
our mission
We don’t intend to
be the first piece of
furniture on the moon,
even though that would
be pretty cool. We
simply want to create
a wonder-fuller life for
you by making everyday
stuff and experiences
more fun and exciting.
breaking news
FATLINE
brand personality
Everyday
what do
we have in
common with
our fans ?
Extra Edition
History Special
From consumer research,
we know that our fans
perceive Fatboy® as being
like a “sunday morning
feeling”: it’s a sense of
pure relaxation, of being
free and uninhibited, of
getting a break from the
routine. Building upon
that insight, we have
identified a common
ground for both fan
groups and the brand.
vox pop
hero products
With
the
evolved
positioning and visual
identity,
we
also
introduce
a
new
selection
of
“hero
products” to all markets.
Hero products are
like the “spokesbags”
for Fatboy®. They’re
specifically chosen to
highlight the world of
Fatboy® and to make
sure everyone enjoys
Fatboy® as the lifestyle
brand that it is. That's
why we start this
catalogue with them!
- Padre de familia
Fatboy® is not just a single person. It’s an
entire family, each with their own quirks and
key attributes. Nonetheless, they are still
related and have shared characteristics. They
all have big personalities and warm hearts.
Are surprisingly funny, humble and funloving. They can fit into any social situation,
but will always stand out because they are
just a tad bit different from everyone else.
The Fatboy® family is the quirky cool
neighbor you always wish you had. They
are always down to have people over for
a spontaneous party or random activity.
Regardless of the occasion, Fatboy®
likes to have a good time and facilitates
wonder-fuller ways to enjoy the situation at
hand.
22
My Fatboy®
hammock
is the ultimate
relaxation.
- Rob
My first
experience with
Fatboy® was at a
beach club.
It was morning
and the sun was
shining.
- Imelda
Fatboy® is open
and relaxed, that
Sunday morning
feeling.
- Harald
country after country without using voodoo or
cunning marketing tricks.
Once upon a time Jukka Setälä, a designer from
Golla (Finland), was listening to the edgy tunes
of Fatboy Slim (no, really!) while designing the
21st century beanbag. This combination of
activities resulted in an oversized beanbag of
the highest quality with a cheeky huge label on
the side. Fatboy® the original was born.
The only trick in the book was, and still is, to
always treat Fatboy® as an established brand and
to only act upon opportunities when it’s good
for Fatboy®.
And now.. there’s no stopping the Fatboy® family
tree! Gigantic lamps, über-sized umbrellas,
magical hammocks and outdoor chandeliers, all
designed in the name of a wonder-fuller life.
Dutchman Alex Bergman happily adopted this
cute oversized 'baby' in 2002. He intuitively
saw a great future lying ahead for this one and
started the brand ‘Fatboy®’.
Since the launch on the Dutch market in 2002,
the design of Fatboy® proved to sell itself.
Within 9 years Fatboy® successfully conquered
Selling in over 50 countries and every continent,
plus a USA branch…keep your eyes peeled
because it is only the start of the Fatboy® legacy.
23
i’m the kids proof
version of the original
hallo! i’m
the junior
I'm irresistible to any child
and child-resistant at the
same time. How’d I pull
that one off, you ask?
Well, unlike most toys, I
don't break. I don't need
superglue to get fixed. I
will even endure tantrums
thrown by the most
ruthless kids. And, last but
not least, I have the power
to make anyone with baby
teeth fall asleep.
Size: 100x130 cm
Weight: 3 kg
Easy to clean
i’m available
in 16 colors
24
25
i’m made of the highest
quality natural textile
i’m your
denim
beanbag
Secretly wish it would be
socially acceptable to wrap
yourself in denim from head
to toe? If you’re one of those
jeans lovers, we’re made for
each other. Holstered in high
quality organic indigo jeans,
I’m the denim Daddy. Let’s
get acquainted and chill for
a while. Even if you get me
dirty — relax. I’m totally easy
to clean up.
Size: 140x180 cm
Weight: 7 kg
Innerbag
Washable
the one
and only!
jeans
what ’s up !?
i’m the jeans
26
27
i fit everywhere you
like: in a tree, in your
bathroom, enjoy me...
i’m a signature design
by demakersvan
i use led
technology
i rock !
i'm the
rockcoco
i’m the first worldwide
outdoor proof chandelier!
Look at me people! Feast
your eyes on my beautiful
curves and voluptuous
design. I bring back Rococo
style, making it fitting for
the 21st century. Don’t let
my looks fool you; I’m no
Prima Donna. No sir. My
delicate frame will brave the
outdoors with eminent vigor.
I’ll be glad to hang in your
tree, over your pool or even
in your bathroom, as long as
I can add that extra dash of
style to your life.
Size: 68x62x62 cm
Weight: 6 kg
Cable length: 7 meter
IP 55
UV stabilized
Dirt- and moisture repellent
Fatboy® by DeMakersVan
i have 3
shades
of light
28
29
there’s no stopping
the fatboy family
fatboy’s family of products fit
easily into any environment
while boldly standing out
we come in peace…
30
31
yo ! i'm the
mètahlowski
i’m available in 6
different
metallic colors
Ever thought what disco would
look like if it were furniture?
Think no more, because I’m right
here, in front of your eyes. They
call me the Mètahlowski. I’m just
as comfortable as The original.
And my shiny metallic leotard
look has made the Bee Gees
seriously consider a reunion tour.
Size: 180x140 cm
Weight: 7,5 kg
Flexible
Metallic look
titano
silvi
goldi
i’m made of funky &
smooth italian fabric
with a subtle shine
bronzo
black
white
i’m the perfect alternative
for unaffordable design
32
salut ! i’m the
marimekko
Just like Jackie O’ did back in
the 60’s, I’m going to make
heads turn. The iconic Finnish
flower pattern printed on my
soft canvas comes to life in a
whole new way. I will take full
responsibility for making the rest
of your furniture jealous and I’m
okay with that. After all, that’s
the least I could do for you.
Size: 140 x 180 cm
Weight: 6,8 kg
Easy to clean
unikko® black
unikko® red
kaivo
unikko® blue
i’m an original dressed
like an oversized bouquet
of flowers to sit on!
35
Sometimes you want more
than the ordinary and I’m all
for it. See, I too like to stand
out. Thanks to my pressuresensitive fabric, your weight
defines who I am. You make me
into an ever-changing-one-of-akind art wonder. So go ahead
Picasso, mold me, define me and
reinvent me. Or just sit on me.
That’s okay too.
i’m available
in 3 colors
i’m so sexy !
Size: 180x140 cm
Weight: 7,6 kg
Color changing effect
Flexible
latoya
michael
buon giorno ! i’m
the djeksun
42
janet
i stretch into another
color when you sit
down on me
43
i have 2 shades
of light
bonsoir !
i'm edison
the petit
i’m portable !
Bonsoir, I’m Edison the Petit.
I’m the small, tough and
portable version of Edison the
Grand. If you need a gentle
yet powerful light source, I’ll
be your lamp. And I mean it.
I’ll glow your mind wherever
your mind may be. Just pull
my tag and voilà! You’re in
the presence of a brilliant and
bright little piece of design.
Size: 25x16Ø cm
Weight: 0,5 kg
Battery and charger included
Splash resistant
UV stabilized
Dirt- and moisture repellent
i use led
technology
44
45
i’m available
in 16 colors
i offer endless
possibilities
for use
Everyone has that one thing
in life they are really good
at. Not me. I have 46. For
instance, I’m really good at
holding up your aching feet,
or giving the kids something
comfortable to sit on while
watching TV. Hell, you can
roll me around like a barrel if
you feel the urge to. It would
be my pleasure. Simply put,
I’m here to make your life
easier. That is what I like
being good at most of all.
Size: 35x50Ø cm
Weight: 1,9 kg
Easy to clean
ciao ! i'm
the point
46
47
make me into
streets, blocks
and other
modules
howdy ! i'm
the avenue
Remember that movie where a crazed
scientist shrinks his kids by mistake? I like
to think of myself as a gigantic building
block and you as the shrunken hero. Now,
imagine an unlimited number of me. You
can just piece us all together. Build The
Great Wall of China in your office space?
You got it. Think the Eiffel Tower would give
your Swedish sauna more zing? You bet. Go
ahead and unleash your inner architect.
Coated for outdoor use
Dirt and moisture repellent
First
i’m available in
3 colors (taupe,
black, white)
Size: 58x58x47cm
Weight: 5,2 kg
Second
Size: 36x90x47cm
Weight: 5,9 kg
Block pattern
Parc pattern
i’m perfect at home, in
the garden, at work or
your local beachclub
48
49
Ciao ragazzi. I’m the Cuscino.
My wardrobe is extensive and
chic. See these patterns, and
this subtle use of color? I call
it bedazzling, but you can also
call it classic. I’ll fit perfectly
with the rest of your stylish
interior. Truth be told, being the
limited edition product that I
am, I deserve the Louvre, but
I’ll be equally happy in your
apartment.
my logo has a
distinctive color
i’m available in
limited editions
Size: 99x99 cm
Weight: 4,2 kg
High end Italian fabric
Limited
i’m a big pillow offering
extreme comfort
hi ! i'm the
cuscino
50
i’m highly fashionable:
true italian style
51
hallo ! i'm the
desswerrum
i’m available in 2
colors of ’brabants
bont ’: taupe and red
I take undercover to a whole new
level. My fashionable disguise
will have you mistaking me for
a designer cushion, but don’t be
fooled. I’m no ordinary pillow.
I’m actually a hot water bottle,
warmer than your beloved blanket
and more huggable than your
favorite teddy bear. When feeling
sick, I’ll pamper you until you feel
better. And while we’re on the
subject of motherly chores, I’ll even
water your plants once I turn cold.
Size: 45x45 cm
Weight: 1 kg
easy pull your picnic cloth
into a bag and vice versa
i’m a hot water
bottle and a
pillow in 1
Washable
Fatboy® by Anne van Strien
i’m the perfect
picnic gear
If you’re like me, you love a
good picnic. I‘m a super handy
carrying bag that transforms
into a cozy blanket with the
simple shake of a hand. Flanked
on the upside with a classic
gingham pattern and on the
other with a water and dirt
resistant fabric, I literally make
walks in the park a walk in the
park. So get out there and push
the boundaries of picnicking. It’s
what us picnickers are meant
to do.
Size: 180 cm diameter
Weight: 1,6 kg
5 mm foam inside
Washable
i’m only
available in
brabants
’bont
’ red
52
hi ! i'm the
knäpsäck
53
to a wonder-fuller life !
54
55
i’m tattooed with an extreme
innovative laser technology
aaight ! i’m
the tattoo
Cool isn’t cool enough for
you? Well, get ready because
I’m back with some fresh ink
in the form of a fierce dragon
tattoo. That’s right. I did it.
Committed for life to being
the most comfortable place to
crash with a bit of edge. So
settle in, I promise I won’t bite.
Size: 180x140 cm
Weight: 10 kg
i’m a limited edition
Flexible
Limited
become 1 of my 500 owners
and receive an official
owner certificate !
i’m made of the highest
quality italian fabric
56
57
i’ll introduce your original
to the great outdoors
hi ! i’m the
jacket
i’m available in 15
fashionable colors
Change is everything and
fashion dictates. I know.
Grey is the new black and
before you know it, it isn’t
all that. Good news is I’ve
now got you covered. I’ll
easily wrap around your
favorite Original Fatboy®
and modify it to your heart’s
content. I can also convert
it to the outdoors or viceversa. Fashion better keep up
with me.
Size: 140 x 180 cm
Weight: 2 kg
i’ll cover your
original
i use sunbrella®
technology
Washable
Excellent color fastness
58
59
i’m covered in 2 colors of
the famous marimekko®
unikko® pattern
i’m an oversized bouquet
of flowers over your head!
whooha ! i'm the
flowerpowersol
I’m all about sharing. Myself that is.
I love having people under me for a
little sunshading get together. Better
yet, when it rains, I throw the sickest
sheltering parties ever. Feel free to join
and bring your friends, your friends
friends and their friends friends. There’s
enough of me for everybody. And thanks
to my slender black base, I’ll be steady as
a rock once I’m planted on the ground.
Size: 3.5m in diameter, variable height
Weight: 13 kg
Water resistant fabric
Separate stylish black base
pull my iconic red line
to hoist the parasol
my fatboy vane shows
you where the wind is
heading for
size 70 cm Ø
weight: 25 kg
60
61
hi ! i’m the
pullover
i’ll fit over
your original
Allow me to introduce you
to the talk of the town. Me.
Simply wrap any Original
with me and you have a
piece of art with a story
waiting to be told. So if
you happen to bring home
a date and get caught in
one of those awkward
silent moments, just talk
about beautiful, amazing,
interesting me.
Size: 140 x 180 cm
Weight: 0,3 kg
moonlander
Washable
postbag
milkmaid
choose between
4 iconic designs
persian rug
62
63
come on! i’m
the rockie
i’m available
in 3 colors
Life sometimes calls for
something tougher than tough.
That’s where I come in. Call
me rugged all you want, once
you get to know me you’ll find
that I’m actually a big softy. The
treatment they put me through
at the factory is no joke. It turns
my thick and sturdy cotton coat
into a soft-to-the-touch-love-metender kind of skin. All I need
now is a special someone to
share all this love with.
Size: 180x140 cm
Weight: 7,7 kg
Flexible
Sturdy and smooth
george
i’m made of a lively italian
fabric with a brushing effect
cassius
my fabric is treated 3 times
to create the lively effect!
joe
64
65
there’s no stopping the fatboy
family tree
it’s growing and taking shape
like you wouldn’t believe
66
67
68
69
names
names
names
70
red
olive green
dark purple
turquoise
orange
brown
pink
blue
white
silver
black
limegreen
dark grey
cobalt
taupe
camouflage
red
olive green
dark purple
turquoise
orange
brown
pink
blue
white
silver
black
limegreen
dark grey
cobalt
taupe
camouflage
red
dark grey
lime green
black
orange
brown
pink
camouflage
unikko® black
unikko® red
brabants bont
red
brabants bont
taupe
71
red
olive green
dark purple
turquoise
pink
blue
white
silver
dark grey
cobalt
taupe
camouflage
red
olive green
taupe
turquoise
limegreen
sand
white
black
red
olive green
taupe
turquoise
limegreen
taupe
moonlander
sand
white
postbag
white
orange
black
orange
orange
brown
red
green
plum
aquamarin
sand
taupe
navyblue
light aquamarin
light plum
citrus
skyblue
charcoal
off red
dark brown
jeans
george
joe
cassius
latoya
michael
janet
unikko® black
unikko® red
goldi
silvi
titano
white
black
limegreen
brown
brown
black
black
milkmaid
bronzo
persian rug
72
73
fatboy is like a sunday
morning feeling
follow the fatboy family
on twitter and facebook
74
75
fatboy® the original bv
There’s no stopping the Fatboy® family
tree. It’s growing and taking shape like
you wouldn’t believe. Gigantic lamps,
bags with moonboot soles, über-sized
umbrellas, magical bag-blanket combo…
All designed in the name of a wonderfuller life. Keep your eyes peeled because
it’s only the start of the Fatboy® legacy.
De Steenbok 19-21
5215 MG ’s-Hertogenbosch
The Netherlands
P.O. Box 400
5201 AK ’s-Hertogenbosch
The Netherlands
Phone: +31 (0) 73 615 42 00
Fax: +31 (0) 73 615 42 01
info@fatboy.com
Fatboy® is a registered trademark in the Benelux and Europe. The name, logo and design (idea, detailed
and application) are subject to a claim and are legally protected. Fatboy® reserves the right to discontinue
items without advanced notice and to make changes as to colors, materials, equipment and specifications
at any time. / ©Copyright by Fatboy® 2010 / Legal action will be taken against any copyright infringement.
follow the family: twitter.com/fatboy_original
become a fan of the family: facebook.com/fatboy
fatboy.com
76
77
surpr
cheekily h
rela
colo
80