Visit Vail Valley media kit

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Published by the Vail Valley Partnership in
conjunction with Take Aim Marketing, Visit Vail Valley
The Official Visitors Guide is the essential guide to
the Vail Valley. Visit Vail Valley is a user-friendly, high
quality, effective marketing piece for showcasing your
business and impacting sales.
• Travel agent, group sales and media inquiries. Visit Vail Valley is the primary
publication used by the Vail Valley
Partnership in their group sales effort.
• Over 8,000 qualified online click-through requests from Colorado.com
Take advantage of this unique advertising opportunity
to reach over 60,000 visitors to the Vail Valley.
Direct Mail
• 4,000 past guests of Vail and Beaver Creek
• 2,000 individuals who request information through VisitVailValley.com and VailonSale.com and phone inquiries
NEW FEATURES! Expanded group listings with
event and meeting space detail for members and
advertisers. Meeting planners are requesting more
detail and only Visit Vail Valley delivers.
Visit Vail Valley free app is now available for iPad and
iPhone! Increased distribution and enhanced guest
service.
Valuable Content
Visit Vail Valley provides the most comprehensive
year-round information for guests and meeting
planners visiting or planning to visit the Valley,
including:
• Getting to the Vail Valley
• Maps
• Resorts Information
• Lifestyle
• Dining, Nightlife & Shopping
• Winter & Summer Activities
• Calendar of Events
• Lodging
• Groups & Meetings
• Expanded Group Listings
• Business Directory
• Local Personality Profiles
An Engaged Audience
Over 60,000 copies are distributed each year.
Fulfillment
• Phone and website inquiries by Vail Valley Partnership
• Confirmed lodging guests booked through the
Vail Valley Partnership
Local, regional and national circulation
Local
• Eagle County Regional Airport
• Concierge and lobby displays at lodging properties
• Grocery stores, banks, real estate offices, coffee shops and other high traffic areas
• Rack distribution at Vail Village and Lionshead Information Centers, Beaver Creek Information Centers and Vail Valley Partnership Concierge Desk in Avon
• Expanded Vail Village and Lionshead distribution
Regional
• Denver International Airport
• Rack distribution at high traffic visitor locations such as Cherry Creek Shopping Center, Colorado Convention Center, Flatirons Mall, Denver Tech Center, 16th Street Mall and more
• 16 Colorado Welcome Centers and Information Booths along I-70 and I-25
National
• Visit Vail Valley free app for iPad and iPhone
• Online version with click-through links for advertisers available on VisitVailValley.com, VailonSale.com
• Group Sales distribution in Texas, Colorado, Illinois, California, New York and other key feeder
market cities
• Tradeshow distribution, including association and meeting events
Visit Vail Valley is a product of the
Take Aim Marketing, Inc. • 970-328-1212 • 970-328-4012 fax • amy@takeaimmarketing.net
RATES & MECHANICAL SPECS
WINTER
2011-2012
SUMMER
2012
EvEryt hing yo u nEEd f o r
yo ur vail val l Ey vacat io n
e v e ryt H in G yo u n eeD f o r
yo ur va il va l l ey vac at io n
gEtting hErE
trail Maps
h E a lt h y l i f E s t y l E
shopping
dining & nightlifE
E v E n t s & ac t i v i t i E s
lodging
g ro u p s & W E d d i n g s
Getti nG Here
t rail M aps
HealtHy li festyle
sHop pi nG
Dinin G & n i GHtli fe
even ts & acti vi ti es
loDG i nG
Grou ps & W eDDi nG s
2012-2013 Advertising Rates • Published Annually
Ad Size and Rate
Two-page spread
Full page
1/2 page 1/4 page
PartnerNon-Partner
$6,700
$7,200
$3,500
$4,000
$2,300
$2,800
$1,000
$1,500
Ad Sizes
Full page
Trim size:
Live area:
Bleed:
(All copy and logos MUST be safely within the live area on full page ads)
1/2 page horizontal:
1/2 page vertical:
1/4 page:
Dining/Shopping Co-Op
$5,250
$5,000
$5,000
$4,800
$4,000
$5,750
$5,500
$5,500
$5,300
$4,500
Ad rates are net to advertisers and include full color
Deadlines
Space reservation: July 6, 2012
Materials due: July 20, 2012
Terms
Payment due July 20, 2012
Publish Date
September 15, 2012
Advertising Sales
Amy Cassidy • Take Aim Marketing
970-328-1212 • amy@takeaimmarketing.net
7.375” x 4.875”
3.625” x 9.875”
3.625” x 4.875”
3.5” x 2.25”
Magazine Trim
1/4
Page
Live Area
Premium positions
Back cover
Inside front cover
Page 3
Inside back cover
Table of Contents
8.375” x 10.875”
7.375” x 9.875”
8.625” x 11.125”
1/2
Page
Vertical
1/2 Page
Horizontal
Bleed
Rates include formatted ad production. Advertisers
must provide high resolution photos, logos and all
copy. Contact Amy Cassidy at 970-328-1212 or
amy@takeaimmarketing.net to discuss producing
your ad.
For questions regarding mechanical specifications or
ad submission, contact Sharon Kolleth at
303-748-1284 or sharon@fetchcreative.com.
All ads, including content and layout, are subject
to approval by the Vail Valley Partnership.
Take Aim Marketing, Inc. • 970-328-1212 • 970-328-4012 fax • amy@takeaimmarketing.net
ad specifications
Digital Requirements
Advertisers may provide digital files via CD, FTP or
email (if under 10 MB). Take Aim Marketing uses a
Mac OSX platform. PC files must be converted prior
to sending. All fonts, graphics and photos used in the
ad must be included in your electronic file.
Acceptable Formats
PDF/X-1a is the preferred format.
We also accept:
• Quark Xpress 6.5
Please supply all Macintosh screen and printer
fonts as well as all resource files.
• Adobe Illustrator CS4 or earlier
All fonts must be converted to outlines. Don’t
forget to include “linked” images.
• Adobe Photoshop EPS/TIFF files
Document must be flattened and have a
resolution of at least 300 dpi.
Colors
• All colors MUST be saved as CMYK
• Spot colors and RGB are NOT acceptable
Images
• All images MUST be saved as CMYK
• All images MUST be at least 300 dpi resolution
• Images should be placed in document at 100%
• Save all images as EPS or TIFF files
Fonts
We accept Mac PS or OpenType fonts. All other fonts
must be outlined and placed as an EPS.
Proofs
For guaranteed color control, please provide a color
proof produced in accordance with SWOP guidelines
(www.swop.org).
Shipping Instructions
Ship ads on CD to:
Take Aim Marketing, Amy Cassidy
434 Golden Eagle Drive (FedEx or UPS)
PO Box 4313 (USPS)
Eagle, CO 81631
970-328-1212
FTP Site Information
Server: 70.89.175.66 or ftp.fetchcreative.com
Username: fcclient
Password: graphics
Create a folder using the advertiser name and
compress it using Stuffit or DropZip. Please notify
amy@takeaimmarketing.net once your files are
successfully uploaded.
More Info
For technical information, contact Sharon Kolleth
at 303-748-1284 or sharon@fetchcreative.com. For
media information, contact Amy Cassidy at
970-328-1212 or amy@takeaimmarketing.net.
Take Aim Marketing, Inc. • 970-328-1212 • 970-328-4012 fax • amy@takeaimmarketing.net