Desso Corporate Presentation

ULTIMATE FLOORING DESIGN
PERFECTED BY EXPERIENCE
Index
1.
2.
3.
4.
5.
6.
7.
Brand Values
History
The Board
Group Overview
Strategy
Innovation strategy
Business Carpets




8.
Hospitality

9.
Delighted Customers
Marine

10.
Delighted Customers
Carpetecture®
Circles of Architects®
Education & Healthcare
Delighted Customers
Aviation

Delighted Customers
11.
Consumer Carpets

12.
Sports Systems

13.
14.
15.
16.
17.
18.
19.
Delighted Customers
Delighted Customers
Eco Efficiency
Cradle to Cradle®
Take Back™
Refinity®
Manufacturing
Certifications
More Information
Creativity
Ambition
Flexibility
Cradle to Cradle®
These are the brand values that we embrace in our dedication to excellence
and our determination to offer our customers the very best possible products,
processes, applications and services.
Experience
The Floor is Yours
History
Sales offices/representatives
and showrooms
Dealers
Factories in:
Waalwijk, Goirle and Heerlen, The Netherlands
Dendermonde, Belgium
Distribution Centres:
Oss and Soest, The Netherlands
Today

Desso can look back on almost 80 years of proven performance, having built a reputation as a reliable partner
producing quality flooring for all types of applications.
History
The long and rich history of Desso began in Oss
(the Netherlands) and Dendermonde (Belgium)

The company has existed for almost 80 years and has its
own manufacturing facilities in the Netherlands and in
Belgium

Headquartered in Waalwijk, the Netherlands

Acquired by DLW (Deutsche Linoleum Werke) and
removed from the Amsterdam stock exchange in 1993

DLW/ DESSO was taken over by Armstrong World
Industries Inc. (NYSE:AWI) in 1998

Desso became independent again in April 2007 after the
acquisition by current management and NPM Capital, a
Dutch investment company.

In February 2010, DESSO Group acquired the profitable
activities of Enia Carpet NL Holding BV.
The Board
The board
(from left to right)
STEF KRANENDIJK, Chief Executive Officer
TOM FRANCKEN, Chief Financial Officer
PIERRE VAN TRIMPONT, Chief Operations Officer
ALEXANDER COLLOT D’ESCURY, Chief Commercial Officer
Group Overview
Carpets
80%



50%
9%
21%
Business Carpets
Hospitality, Aviation, Marine
Consumer Carpets
Sports Systems
2009 Figures -% of total business turnover
(incl. Enia Carpet NL Holding BV)
20%
Design
The Floor is Yours
Strategy
Operational Excellence
Innovation/Renovation



Creativity
Functionality
Cradle to Cradle®
Geographical and Channel
Expansion
Communications
Innovation Strategy
Desso is committed to delivering superior products and developing pioneering solutions through continuous
innovation. Our innovation strategy is concentrated in 3 key areas:
Creativity
Spearheaded by Desso’s design philosophy CARPETECTURE ® and our international
concept Circles of Architects®
Functionality
Pioneering solutions that make a difference, such as SoundMaster® and AirMaster®
Cradle to Cradle®
Developing products and processes that will contribute towards a better environment and
better indoor air quality such as DESSO EcoBase ® and DESSO AirMaster ®
Business Carpets
Desso Business Carpet is a leading European manufacturer of high quality, durable business carpets and carpet tiles
for commercial applications.
PRODUCT DIVISION
Carpet tiles
Broadloom
84%
16%
2009 Figures -% of total business turnover
Business Carpets
Delighted customers
ABN AMRO
ADECCO
ALLIANZ
ALSTOM
AVIVA
AXA
BANQUE POSTALE
BAYER AG
BBC
BMW
BNP PARIBAS
CANON
CAP GEMINI
CARREFOUR
CENTRICA
COFIDIS
COMMERZBANK AG
CREDIT AGRICOLE
DAIKIN
DAIMLER AG
DELOITTE
DEUTSCHE BAHN
DEUTSCHE BANK
DEUTSCHE POST AG
DEUTSCHE TELEKOM
DUTCH GOVERNMENT
EDF
ENBW
EON
ERSTE BANK
ESSENT
EUROPEAN INVESTMENT BANK
EZB EUROPÄISCHE ZENTRALBANK
FNAC
FRANCE TELECOM
GDF SUEZ
GENERAL ELECTRIC
GENERALI
GLAXO SMITHKLINE
GOLF BLUE GREEN
GROUPAMA
HSBC
HUSQVARNA
INFINEON
ING
INSEE
JUBI
KPMG
KPN
LE CNIT (DÉFENSE PARIS)
LINDE GAS
LINDE GROUP AG
MESSE BERLIN
MICROCHIP
MICROSOFT
MOBISTAR
NESTLÉ
NOVARTIS
OBA
ORANGE
OXFORD UNIVERSITY
PEUGEOT
PHARMA
PHILIPS
PORSCHE
PREDICA
PROCTER & GAMBLE
PUBLICIS
PWC
RABOBANK
RAIFFEISEN INTERNATIONAL BANK
RANDSTAD
REGUS
RICOH
ROYAL DUTCH SHELL
SANOMA
SCHWEIZER POST
SIEMENS
SNCF
STEELCASE
SUN MICRO SYSTEM
UNILEVER
UNIVERSITY OF DERBY
WIMBLEDON LAWN TENNIS CLUB
ZURICH FINANCIAL SERVICES
24 HEURES DU MANS
Carpetecture®

A new way of incorporating elements from modern international architecture to create
innovative carpet designs.

It looks at the changes in architecture, in how people think about space, atmosphere, colours and materials.

As part of the CARPETECTURE® theme Desso has several collections: Pure Lines, Colour
Dimensions and Core Structures.
Circles of Architects®

For Desso, innovation is central in everything we do.

Creativity is the first driver of innovation, and to remain innovative, we ask our key decision makers (A&D) for input
in our design process.

This approach has led to a more formalized testing procedure in the form of multiple focus groups of leading
architects and interior designers.

DESSO Circles of Architects® is an international phenomenon - first initiated in 2007.
Education & Healthcare
Research shows that Desso carpet:

contributes to an atmosphere of learning

contributes to a faster return to health

contributes to cleaner and better indoor air quality – important for allergies

is the most economic flooring solution

provides a safer environment

improves acoustics

improves quality of life more than hard floors
Hospitality

Desso has an established reputation for supplying 5 star hotel chains and privately owned hotels
•
The wide Desso product range offers quality carpeting readily available from stock, as well as custom designed
Axminster and Wilton products.
•
Desso can provide any required carpeting solution for a range of applications spanning from ballrooms to lobbies
and guest rooms to corridors
Hospitality
Delighted customers
ACCOR HOTELS
AMSTEL HOTEL
BEST WESTERN
BILTMORE HOTELS
CITIZEN M
CROWNE PLAZA
DOUBLE TREE
EMBASSY SUITES
FAIRMONT
FOUR SEASONS
HILTON
HOLIDAY INN
HOLIDAY INN EXPRESS
HOTEL DES INDES
HYATT
INTERCONTINENTAL HOTELS RESORTS
LE MERIDIEN
MANDARIN ORIENTAL
MARITIM HOTEL
MARRIOTT
MERCURE
MGM RESORTS INTERNATIONAL
NH HOTELES
OMNI HOTELS & RESORTS
PANDOX GROUP
PARK INN
RADISSON
RENAISSANCE
RESIDENCE INN
REZIDOR
RITZ-CARLTON
SHERATON
SOFITEL
STARWOOD
WALDORF ASTORIA COLLECTION
WESTIN
WYNDHAM
Marine

For more than two decades we have been enjoying a global reputation for the superlative custom made and stock
selection of floor coverings

We supply to prestigious cruise liners and ferry operators worldwide including Carnival Cruise Lines and Royal
Caribbean Cruise Lines.

Our marine ranges include woven and tufted wall-to-wall carpets.

Our marine products meet the most stringent requirements for international markets and marine regulations.

The Desso quality and the extent of our product range means that we are able to offer a complete package for the
floor covering of an entire vessel.
Marine
Delighted customers
B&B ITALIA
BRITTANY FERRIES
CARNIVAL CORPORATION
COSTA CROCIERE
FINCANTIERI
HOLLAND AMERICA LINE
JOSEPH FARCUS ARCHITECT
MEYERWERFT
MSC CRUISES
PARTNER SHIP DESIGN
PRINCESS CRUISES
ROYAL CARIBBEAN CRUISE LINES
SEABOURN CRUISE LINE
STAR CLIPPERS
STUDIO DI JORIO
STX
TILLBERG DESIGN
VIKING LINE
YRAN & STORBRAATEN
Aviation

In the aviation market, our many years of experience have earned us the position as one of the top three suppliers
of wool and nylon aircraft carpeting.

We always provide a high level of satisfaction for our customers worldwide.

Today we supply airlines operating Airbus and Boeing models as well as other commercial aircraft.

Desso has also developed the revolutionary patented product DESSO FuelMaster ® offering airline operators the
option of considerable weight-saving compared to the current market standard.
Aviation
Delighted customers
AEGEAN AIRLINES
AIR ASIA
AIRBUS
ALITALIA
ASIANA AIRLINES
BAHRAIN AIR
BOEING
BRUSSELS AIRLINES
IBERWORLD AIRLINES
INDIGO
KENYA AIRWAYS
KLM
MONARCH AIRLINES
NORWEGIAN AIR SHUTTLE
ROYAL AIR BRUNEI
S7
TRANSAVIA
TUI TRAVEL
VIETNAM AIRLINES
VIRGIN ATLANTIC AIRWAYS
Consumer Carpets
Consumer Carpets is represented by three strong brands:

All three brands have a rich history in manufacturing high-end consumer carpets where products are available
through specialist retail traders, plus selected carpet stores and home furnishing shops.

Desso Consumer Carpets is the only European high end consumer carpet company with sales in Benelux,
Germany, France, Switzerland and Austria.
Consumer Carpets
Delighted customers
BERG&BERG
BINNEHUISADVISEURS
BINNEN
BÖHMLER – MUNCHEN
CODIMAT
COLOURS @ HOME
COPAGRO
DECO HOME
DECOKAY
DECORASOL
DECORETTE
DEKOTAP
DIDDEN
GSG- WIEHL
HIRSCH, CHEMNITZ
HOFMANS
HYPERTAPIS
INTERIOR SERVICE AG
KRUSEN OTTO – HEUSENSTAMM
LENZLINGER SÖHNE AG
LIPPE LAP
MAISON BINEAU
MONDIAL MOQUETTE
NTU
PRUESSNER, LEOPOLDSHOEHE
REIBENSCHUH AG
ROOBOL
TAPIS SAINT MACLOU
TEBOLO - HAMBURG
TMC
TONY MERTENS
VIVANTE
Sports Systems

Desso Sports Systems has almost 30 years of experience in the sports surface market

Supplying artificial grass and reinforced natural grass systems that provide the perfect playing conditions for sport
at all levels.

The product portfolio also includes DESSO GrassMaster®, a sports field of 100% natural grass reinforced with
Desso synthetic grass fibres. The unique element of this patented reinforced natural grass system is the 20 million
artificial grass fibres injected 20 cm deep into the pitch.

Today, Desso Sports Systems is the world‘s largest manufacturer with over 50 million square meters of installed
sport pitches for football, hockey, tennis, American football, rugby and multi-purpose use.
Sports Systems
Delighted customers
ALEMANNIA AACHEN
ARSENAL FC
ASTON VILLA
AZ ALKMAAR
BOLTON WANDERERS
CHELSEA FC
CHIVAS OMNILIFE STADIUM
COLORADO RAPIDS
DENVER BRONCOS
1. FC NÜRNBERG
FEYENOORD
HELGOLAND
LIVERPOOL FC
MANCHESTER CITY
MBOMBELA STADIUM
NAC
NEWLANDS STADIUM
PETER MOKABA STADIUM
REAL MADRID
ROSENBORG BK
SAPRISSA
TOTTENHAM HOTSPUR
UMEA
VFL WOLFSBURG
WEMBLEY STADIUM
WEST HAM UNITED FC
Perfection
The Floor is Yours
Eco Efficiency
Making a difference with Eco Efficiency

All textile waste is recycled back into other industrial processes.

CO2 emissions have been reduced by 41% since 2008, at our production facilities in Waalwijk, the Netherlands
and Dendermonde, Belgium.

Desso uses 100% renewable electricity (hydropower) in our production locations in Waalwijk, the Netherlands and
in Dendermonde, Belgium.

At Desso’s main production facility in Dendermonde a daily 1043 m 3 of water is processed by the water treatment
plant, totaling 265.000 m3 annually.

In Dendermonde, waste water is also purified by biological treatment and a special ozone purification by Air
Liquide/Altec GmbH. Ozonised waste water is reused in production, saving 12% groundwater.
Cradle to Cradle®
Desso goes a step further with Eco Effectiveness = Cradle to Cradle®

Desso has signed a partnership agreement with the Environmental Protection Encouragement Agency (EPEA). By
doing so, Desso has become the first carpet manufacturer in EMEA to adopt Cradle to Cradle ® design.

This marks Desso‘s radical decision to move beyond ‘mere’ sustainability in producing its carpets and artificial
grass.
Cradle to Cradle®
What is Cradle to Cradle®?
Cradle to Cradle® takes its inspiration from nature,
where recycling is universal – where everything is reborn
again and again in a perpetual cycle of re-use.
Everything in nature provides essentially the building
blocks and nutrients of the next generation.
In the Cradle to Cradle® principles, products are made
from pure components that are easy to disassemble,
in order to create new products (= up-cycling) in both
the biological and technical cycles.
Prof. Dr. Michael Braungart, Chemist and Founder of Cradle to Cradle®
(left) with Stef Kranendijk, CEO of DESSO (right)
Cradle to Cradle®
Status of Cradle to Cradle® Implementation
2010
2011 - 2020

Phase-out plans in place for non-approved
ingredients rated as unacceptable according to
Cradle to Cradle® principles

By 2012, use 40% post-consumer material to
produce carpet tiles and by 2020 the target is
100%.


Product development for technical nutrient carpet
Reach 100% purchased renewable energy for
processing and manufacturing

Cradle to Cradle® product certification process
implemented and several products certified

Factory effluent water is cleaner than the water it is
discharged into

Reach 35% purchased renewable energy for
processing and manufacturing

Establish unique, tailored take-back and recycling
systems

Take BackTM programme implemented with key
partners

Implement Cradle to Cradle® supply-chain
management

Significant progress in the set-up of a true recycling
concept

All Desso carpets are Cradle to Cradle® certified

All materials and process inputs come from
renewable or recycled sources

All materials are capable of returning safely to either
biological or technical cycles

All stages in the product life cycle actively support
the reuse or recycle of materials at the highest
possible level of quality
Cradle to Cradle®
Status of Cradle to Cradle® Implementation
Take Back™

Within the Cradle to Cradle® concept, it is vital that every part of our carpets and carpet tiles will be completely
integrated into a technical or biological cycle.

Currently we are recycling our product in the cement industry where it is used as secondary fuel, and the stabilizer
(chalk) is used as raw material to produce cement.

While carpets may be recyclable, it is vital to ensure that the recycling actually takes place.

Under our Cradle to Cradle® commitment, we have introduced our Take Back™ programme where we collect used
carpets from our customers, thus ensuring that they can be properly reprocessed.
Take Back™

Desso offers international collection of used carpets.

Including all types of carpet, irrespective of brand and type - with the exception of carpets containing PVC.

PVC is not considered suitable for reuse according to the Cradle to Cradle ® principles.

Collected carpet will be processed by a waste management company and used as secondary fuel within the
cement industry or re-used for other recycling initiatives.

Within the scope of the DESSO Take Back™ programme, logistic and recycling processes will continue to be
further optimised.
Take Back™

Desso also offers a Take BackTM certificate to guarantee
that material is recycled according to our Cradle to
Cradle® principles.

Desso’s target is to divert 4% of the total carpet volume in
Europe from landfill. From 2013, the annual target is
16,000 tonnes of post-consumer carpet to be collected via
Desso’sTake BackTM programme and recycled via its
recycling facility; Refinity®.

The target is to increase the volume of recycled carpet
material rapidly in future.
•
DESSO Take BackTM Programme has received funding
from the European Union
Refinity®

Desso has developed an innovative separation
technique, called Refinity®.

This process makes it possible to separate the
yarn from the backing.

The yarn is returned to the manufacturer for
reuse.

The bitumen from the backing is recycled in
roofing, road building and concrete.

With the launch of the Cradle to Cradle® Silver
certified EcoBase® backing, Desso is making a
significant step in its Cradle to Cradle® strategy.

Due to the innovative composition of this backing,
EcoBase® can be 100% safely recycled in
Desso’s own production process after separation.
The result: a closed technical cycle.
Manufacturing
Manufacturing: the place where design comes to life

Continuous investment in our production facilities ensures the quality of tufted and woven carpets and carpet tiles,
together with artificial grass. The long-term aim is to reinforce Desso‘s reputation as a leading manufacturer in all
segments.

Desso’s manufacturing process is vertically integrated, which means that all the stages of production are carried
out in its own facilities, thus achieving optimal flexibility and quality control.
Certifications
Certification: our hallmarks of quality

ISO 9001 and ISO 14001 certified




EN 9100 certified
GUT member
BRE certification
CRI Green Label Plus (according to the LEED
directive for building products)
Cradle to Cradle® Basic certification
Cradle to Cradle® Silver certification
GUI Basic certification
GUI Gold certification (AirMaster®)
GECA (Good Environmental Choice Australia)
NF-UPEC Certification

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More Information
Please visit: www.desso.com