vendor information pack

2012
VENDOR
INFORMATION
PACK
OUR BACKGROUND
SMASH! 2012
Saturday, July 14, 2012
Sydney Convention Centre
SMASH! Sydney Manga and Anime Show
is a Japanese popular culture convention
held every year in mid-winter.
We are SMASH Inc, a non-profit organisation
that plans and produces each event. We are a
team of young Australians that come together
to create a space that celebrates the creativity
of professional and amateur creators.
From humble beginnings in 2007, we have
grown to one of the largest events of its kind
in Australia.
We believe it's possible to combine hard work
with irreverence. We think young people
working together can achieve great things. We
run on good vibes and instant ramen.
SMASH! is a fun, popular, affordable and
successful event that encourages art, creativity,
and community involvement.
2007
1 day (UNSW Roundhouse)
1,434 people, 20 exhibitors, 45 artists
Queenie Chan Illustrator (Australia)
W Chew Chan Illustrator (Australia)
2008
1 day (Roundhouse at UNSW)
2,295 people, 24 exhibitors, 55 artists
Hidenobu Kiuchi Voice Actor (Japan)
Tan Kit Mun Illustrator (Malaysia)
2009
2 days (Roundhouse at UNSW)
2,709 people, 36 exhibitors, 61 artists
Cuson Lo Illustrator (Hong Kong)
Alexandra Szweryn Illustrator (Australia)
We'd like you to be part of it with us.
2010
1 day (Sydney Town Hall)
2,810 people, 32 exhibitors, 60 artists
Yuko Miyamura Voice Actor (Japan)
Tiffany Grant Voice Actress (U.S.)
Matt Greenfield ADV films co-founder (U.S.)
Shaun Healey Illustrator (U.S.)
Mikiko Ponczeck Illustrator (Poland)
2011
1 day (Sydney Convention Centre)
5,405 people, 37 exhibitors, 72 artists
Shinichi Watanabe Director (Japan)
Martin Billany Voice Actor (UK)
Hiroki Kikuta Composer (Japan)
Kenji Ito Composer (Japan)
SURVEY RESULTS
OVERVIEW
If you're interested in working with us, you'd want to know we
have what it takes to make 2012 a great year. We've distilled it
into a handy collection of bullet points.
 Audience Numbers
SMASH! 2011 was almost 200% the size of the 2010 event and we're working
hard to continue our growth.
 The Best Venue Ever
OUR GROWTH
Attendance
Stallholders
Artists
2295
 Experience
 International Guests
45
1435
55
36
24
20
2007
61
2008
One of the attractions of any pop culture event is the opportunity for fans
to meet their idols. We work hard each year to bring to Australia overseas
guests that will make our event unique.
 Affordable Prices
SMASH! remains an affordable event for both attendees and exhibitors. Our
philosophy is that lower prices means a larger audience and better business
for everyone.
 Marketing Expertise
We combine great design with a keen sense of the thinking of our community.
We proud ourselves in the conversations that we facilitate on our communities
whether it is Twitter, Facebook and other platforms. But also facilitating and
amplifying those conversations and your brands across our owned channels
as well as paid media.
 Strong Partnerships
We're proud to have worked with the likes of Adobe, Wacom, Madman
Entertainment, Hobbyco, the Japan Foundation, SBS and the Sydney
Morning Herald. We intend to build on and expand that support in 2012.
2810
2709
The Sydney Convention Centre is Sydney's premier event space and it offers
an incredible location that combines size with accessibility.
SMASH Inc is headed by a management committee of 9 and supported by a
staff of more than 30 volunteers. 2012 is the sixth year of the convention and
we have a wealth of experience from working on previous events to ensure
we make 2012 the best SMASH! yet.
5405
ATTENDEE AGE
8.76% 25.89% 47.17% 12.78% 5.41% Under 13
14-17
18-24
25-34
35+
ATTENDEE GENDER
1% 49% 50% Not Specified
Female
Male
SOURCE: 2011 Advance sale tickets & Facebook Insights 2012
37
32
2009
72
60
2010
2011
VENUE
The Sydney Convention Centre is Sydney's
premier event venue. With amazing views
of Darling Harbour and the city, it doesn't
get more spectacular than this.
 2500m2 Exhibition Hall
This grand, purpose built hall is perfect for
exhibitors and events alike. With flat-floor loading
access straight to the loading dock, professional
rigging and infrastructure, it's everything you'd
expect of a venue of this calibre.
 3500 Seat Auditorium
The Bayside Auditorium is simply the best
location for big stage events and provides the
perfect space for our costume competition,
guests' presentations and general entertainment
activities.
 Ease of Access
Darling Harbour is well served no matter how you
intend to arrive. A short walk from the city centre
makes it easy for students and the Convention
Centre car park means families don't have to
forego safety and convenience to be part of
SMASH!
 Bayside Gallery
Stunning harbour views aren't all this room has
to offer. Situated on the first floor and above the
Bayside Lounge restaurant, the Gallery can be
fully partitioned into two halves for a variety of
uses. Leading out on to a balcony, it's perfect for
catering events or for those who just want to sit
back and admire the view.
 Special Function Rooms
SMASH! will never be short of screening, panel and
workshop spaces with these six multi-purpose
function rooms. Each room is fully audio-visual
capable and seats between 40-200 people in a
classroom or theatre setup.
G U E ST S
SMASH! has been leading the way in guests appearances
ever since 2008. We were the first convention to bring a
Japanese voice actor to Australia and ensuring our guests
are of the highest calibre is central to our mission to celebrate
creativity.
Directors
Directors are the creators most responsible for the production of a film or
television series. SMASH! is proud to have brought one of Japan's most
beloved animation directors, Shinichi Watanabe (Excel Saga) to Sydney
in 2011 following on from Matt Greenfield (Neon Genesis Evangelion),
arguably one of the West's most important and influential evangelists for
Japanese animation.
Voice Actors
It is voice actors that bring our favourite characters to life. Fans were
ecstatic to meet Yuko Miyamura (best known for her portrayal of
Asuka Sohryu, Neon Genesis Evangelion) to Sydney in 2010. Ms Miyamura
was joined by her counterpart in the English-language recording of
Evangelion, Tiffany Grant in the same year. And SMASH! can never
forget its first ever international guest, Hidenobu Kiuchi (Dr. Kenzo
Tenma, Monster, Ren Honjo, Nana, and Hei, Darker than Black).
Composers
Often it is the music accompanying a movie or video game that stays
with you long after you have finished watching. In 2011, SMASH! brought
its first composers, Hiroki Kikuta and Kenji Ito (Final Fantasy, SaGa and
Secret of Mana), to Australia as part of a combined event with musical
collective Eminence.
Guest Artists
In our dedication to creative content SMASH! has brought over a number
of international artists, including fan-favourite comic artists Shaun
Healey and Mikiko Ponczeck, professional Hong Kong illustrator
Cuson Lo, Malaysian illustrator, teacher and The One Academy graduate
Tan Kit Mun, and Brisbane comic artist Alexandra Szweryn.
SPONSOR
EXHIBIT
SMASH! is a great opportunity to increase
your brand awareness and reach new
sponsorship options to suit small and large
organisations alike.
 Event Sponsorship
Make your mark with our attendees through
sponsorship of an event at SMASH! Whether is it
an event naming right to ensure maximum reach
and exposure for your brand in the minds of your
audience. We have a range of event sponsorship
packages, from simple prize sponsorship to
equipment support and bringing exciting new
We also provide bespoke event packages to meet
your business objectives.
Booth Details
Package
 Size
 3m x 3m booth package.
Inclusive of velcro compatible
walls, fascia board, standard
3.0m x 3.0m
 Walls
2.4m high velcro compatible panels
 Fascia
30cm high velcro compatible fascia board,
across aisle frontages
 Sign
One corflute sign (1800mm long x 200mm
high) per booth. Computer cut vinyl
lettering (maximum 26 characters)
 Lighting
Two 150-watt spotlights per booth
mounted on light track inside fascia
 Exhibitor Presence
 Vendor logo, short company
blurb and link to your website
included in our website.
 Program book listing.

 Additional services available on
request.
Booth sizes are fixed, although we are happy
to discuss package options and prices with
you to tailor a package that suits your needs.
 Power
One 240 volts / 1000 watt / 4 amp generalpurpose outlet per booth, regardless of size
Cost Per Booth: $720
(Incl. GST)
What better way to reach your audience than to
mingle among them and let them sample your
exhibitor is a great way to get exposure for your
business, demonstrate your wares or sell direct to
more than 5,000 people.
 Promotional material
Whether it's your logo on our poster and website,
or in our show bags, we've got you covered.
SMASH! has a rigorous promotional program
encompassing online and print, eDM, outdoor,
and social media. Whether you are looking for an
always on approach online or a more tactical need
for on-the-day product promotion, we can create
a advertising package that meet your needs.
GET INVOLVED
 Guest Panels
Our guests will participate in a number of panels
over the course of the event and provide fans
with a unique opportunity to interact directly
with the creators of beloved pieces of art and
entertainment.
 Costume Competition
A phenomenon that began with conventions
in Japan, costume competitions involve fans
dressing up as their favourite characters from
anime, manga and video games. A highlight of
the day, the cosplay competition is always wellattended by participants and audience alike.
 Art Panels
The continued popularity of comics and animation
drawn in the Japanese style have attracted the
interest of veterans and beginners alike. SMASH!
helps bring together award-winning artists to
explain techniques, provide advice and perform
demonstrations for aspiring artists of all ages.
 Workshops
SMASH! has a history of running innovative
workshops that appeal to the serious and casual
fan alike. In 2009, SMASH! began a successful
partnership with Australia's leading model retailer
and distributor, Hobbyco in which hundreds
of attendees have been introduced to model
construction for the first time. In 2012 we will build
on that even further.
 Gaming Competitions
Japan is as famous for its video games as it is for
its animation and comics. SMASH! 2011 will run a
variety of video game competitions to offer fans
of Japanese pop culture a chance to demonstrate
their skill and hard work.
 Karaoke Competition
What could be more Japanese than karaoke? Our
karaoke competition is always a huge crowdpleaser.
SMASH! is the result of the hard work of
dozens of people, from our management
committee to our staff to those working
with all of our partners.
Get in touch with us to learn how you can
be a part of SMASH! 2012.
Antony Restifo
Exhibitions and Sponsorship Director
antony.restifo@smash.org.au
0410 305 195
SMASH! 2012
Saturday, July 14, 2012
Sydney Convention Centre