vendor information pack

2013
VENDOR
INFORMATION
PACK
OUR BACKGROUND
SMASH! 2013
Saturday, August 10, 2013
Sydney Convention Centre
SMASH! Sydney Manga and Anime Show
is a Japanese popular culture convention
held every year in late winter.
We are SMASH Inc, a non-profit organisation
that plans and produces each event. We are a
team of young Australians that come together
to create a space that celebrates the creativity
of professional and amateur creators.
From humble beginnings in 2007, we have
grown to one of the largest events of its kind
in Australia.
We believe it's possible to combine hard work
with irreverence. We think young people
working together can achieve great things. We
feel like a bunch of phonies when we talk like
this.
SMASH! is a fun, popular, affordable and
successful event that encourages art, creativity,
and community involvement.
We'd like you to be part of it with us.
2007
1 day (UNSW Roundhouse)
1,434 people, 20 exhibitors, 45 artists
Queenie Chan Illustrator (Australia)
W Chew Chan Illustrator (Australia)
2008
1 day (Roundhouse at UNSW)
2,295 people, 24 exhibitors, 55 artists
Hidenobu Kiuchi Voice Actor (Japan)
Tan Kit Mun Illustrator (Malaysia)
2009
2 days (Roundhouse at UNSW)
2,709 people, 36 exhibitors, 61 artists
Cuson Lo Illustrator (Hong Kong)
Alexandra Szweryn Illustrator (Australia)
2010
1 day (Sydney Town Hall)
2,810 people, 32 exhibitors, 60 artists
Yuko Miyamura Voice Actor (Japan)
Tiffany Grant Voice Actress (U.S.)
Matt Greenfield ADV films co-founder (U.S.)
Shaun Healey Illustrator (U.S.)
Mikiko Ponczeck Illustrator (Poland)
2011
1 day (Sydney Convention Centre)
5,405 people, 37 exhibitors, 72 artists
Shinichi Watanabe Director (Japan)
Martin Billany Voice Actor (UK)
Hiroki Kikuta Composer (Japan)
Kenji Ito Composer (Japan)
2012
1 day (Sydney Convention Centre)
6,200 people, 41 exhibitors, 72 artists
Shin-ichiro Miki Voice Actor (Japan)
Sakura Tange Voice Actor (Japan)
Yūko Miyamura Voice Actor (Japan)
STATS & GRAPHS
WHAT WE OFFER
If you're interested in working with us, you would want to know
we have what it takes to make 2013 a great year. We've distilled it
into a handy collection of bullet points.
 Audience Numbers
SMASH! 2012 gave us an outstanding new record compared to 2011 and
we're working hard to continue our growth.
 The Best Venue Ever
6200
OUR GROWTH
5405
Attendance
Stallholders
Artists
The Sydney Convention Centre is Sydney's premier event space and it offers
an incredible location that combines size with accessibility.
2295
 Experience
SMASH Inc is headed by a management committee of 11 and supported
by more than 30 volunteer staff members. 2013 is the seventh year of the
convention and we have a wealth of experience from working on previous
events to ensure we make 2013 the best SMASH! yet.
 International Guests
One of the attractions of any pop culture event is the opportunity for fans
to meet their idols. We work hard each year to bring to Australia overseas
guests that will make our event unique. In 2012, we had the privilege of
having Shin-ichiro Miki (Urahara Kisuke - Bleach) and Sakura Tange (Sakura
Kinomoto - Card Captor Sakura) as our guests as well as hosting the first
ever Voice Acting Workshop with Yūko Miyamura (Asuka Langley - Neon
Genesis Evangelion).
 Affordable Prices
SMASH! remains an affordable event for both attendees and exhibitors. Our
philosophy is that lower prices means a larger audience and better business
for everyone.
20
45
55
1435
24
2007
2008
61
36
2009
Under 13
14-17
18-24
25-34
35+
 Marketing Expertise
We combine great design with a keen sense of the thinking of our community.
We pride ourselves in the conversations that we facilitate on our communities
whether it is on Twitter, Facebook and other platforms. But also in facilitating
and amplifying those conversations and your brands across our owned
channels as well as paid media.
 Strong Partnerships
ATTENDEE GENDER
1% 49% 50% Not Specified
Female
Male
We're proud to have worked with the likes of Adobe, Wacom, Madman
Entertainment, Hobbyco, the Japan Foundation, SBS and the Sydney
Morning Herald. We intend to build on and expand that support in 2013.
SOURCE: 2011 Advance sale tickets & Facebook Insights 2012
41
37
2010
72
72
60
32
ATTENDEE AGE
8.76% 25.89% 47.17% 12.78% 5.41% 2810
2709
2011
2012
VENUE
The Sydney Convention Centre is Sydney's
premier event venue. With amazing views
of Darling Harbour and the city, it doesn't
get more spectacular than this.
 2500m2 Exhibition Hall
This grand, purpose built hall is perfect for
exhibitors and events alike. With flat-floor loading
access straight to the loading dock, professional
rigging and infrastructure, it's everything you'd
expect of a venue of this calibre.
 3500 Seat Auditorium
The Bayside Auditorium is simply the best
location for big stage events and provides the
perfect space for our costume competition,
guests' presentations and general entertainment
activities.
 Ease of Access
Darling Harbour is well served no matter how you
intend to arrive. A short walk from the city centre
makes it easy for students and the Convention
Centre car park means families don't have to
forego safety and convenience to be part of
SMASH!
 Bayside Gallery
Stunning harbour views aren't all this room has
to offer. Situated on the first floor and above the
Bayside Lounge restaurant, the Gallery can be
fully partitioned into two halves for a variety of
uses. Leading out on to a balcony, it's perfect for
catering events or for those who just want to sit
back and admire the view.
 Special Function Rooms
SMASH! will never be short of screening, panel and
workshop spaces with these six multi-purpose
function rooms. Each room is fully audio-visual
capable and seats between 40-200 people in a
classroom or theatre setup.
G U E ST S
SMASH! has been leading the way in guests appearances
ever since 2008. We were the first convention to bring a
Japanese voice actor to Australia and ensuring our guests
are of the highest calibre is central to our mission to celebrate
creativity.
Voice Actors
It is voice actors that bring our favourite characters to life. In 2012 fans
were treated to a cavalcade of stars with Shin-ichiro Miki (Urahara
Kisuke, Bleach), Sakura Tange (Sakura Kinomoto, Cardcaptor Sakura) and
Yūko Miyamura (Asuka, Neon Genesis Evangelion). 2012 also marked the
return to SMASH! of Ms Miyamura after the 2010 double act with her
Evangelion English-language recording counterpart, Tiffany Grant. And
SMASH! can never forget its first ever international guest, Hidenobu
Kiuchi (Dr. Kenzo Tenma, Monster, Ren Honjo, Nana, and Hei, Darker than
Black).
Directors
Directors are the creators most responsible for the production of a film or
television series. SMASH! is proud to have brought one of Japan's most
beloved animation directors, Shinichi Watanabe (Excel Saga) to Sydney
in 2011 following on from Matt Greenfield (Neon Genesis Evangelion),
arguably one of the West's most important and influential evangelists for
Japanese animation.
Composers
Often it is the music accompanying a movie or video game that stays
with you long after you have finished watching. In 2011, SMASH! brought
its first composers, Hiroki Kikuta and Kenji Ito (Final Fantasy, SaGa and
Secret of Mana), to Australia as part of a combined event with musical
collective Eminence.
Guest Artists
In our dedication to creative content SMASH! has brought over a number
of international artists, including fan-favourite comic artists Shaun
Healey and Mikiko Ponczeck, professional Hong Kong illustrator
Cuson Lo, Malaysian illustrator, teacher and The One Academy graduate
Tan Kit Mun, and Brisbane comic artist Alexandra Szweryn.
SPONSOR
EXHIBIT
SMASH! is a great opportunity to increase
your brand awareness and reach new
target markets. SMASH! offers a range of
sponsorship options to suit small and large
organisations alike.
 Event Sponsorship
Make your mark on our attendees by sponsoring
an event at SMASH! Sponsoring an event helps
to ensure maximum reach and exposure for your
brand in the minds of our audience. We have
a range of event sponsorship packages, from
simple prize sponsorship to equipment support to
working with us to bring new events to life. Want
something different? We also provide bespoke
sponsorship packages to meet your business
objectives.
Booth Details
Package
 Size
3m x 3m booth package.
Inclusive of velcro compatible
walls, fascia board, standard
signage and lights as specified.
3.0m x 3.0m
 Walls
2.4m high velcro compatible panels
 Fascia
30cm high velcro compatible fascia board,
across aisle frontages
 Sign
One corflute sign (1800mm long x 200mm
high) per booth. Computer cut vinyl
lettering (maximum 26 characters)
 Lighting
Two 150-watt spotlights per booth
mounted on light track inside fascia
 Exhibitor Presence
Vendor logo, short company
blurb and link to your website
included on our website.
 Program book listing.
 3 staff passes.
 Additional services available on request.
Booth sizes are fixed, although we are happy
to discuss package options and prices with
you to tailor a package that suits your needs.
 Power
One 240 volts / 1000 watt / 4 amp generalpurpose outlet per booth, regardless of size
Cost Per Booth: $750
(Incl. GST)
What better way to reach your audience than to
mingle among them and let them sample your
products first-hand? Attending SMASH! as an
exhibitor is a great way to get exposure for your
business, demonstrate your wares or sell direct to
more than 5,000 people.
 Promotional Material
Whether it’s your logo on our pre-event advertising
or promotional material in our show bags, we’re
eager to find the perfect fit for you. SMASH! has
a rigorous promotional program encompassing
online and print, eDM, outdoor and social media.
We’d love to sit down and discuss how we can
create a advertising package that meet your needs.
EVENTS
 Guest Panels
Our guests will participate in a number of panels
over the course of the event and provide fans
with a unique opportunity to interact directly
with the creators of beloved pieces of art and
entertainment.
 Costume Competition
A phenomenon that began with conventions
in Japan, costume competitions involve fans
dressing up as their favourite characters from
anime, manga and video games. A highlight of
the day, the cosplay competition is always wellattended by participants and audience alike.
 Art Panels
The continued popularity of comics and animation
drawn in the Japanese style have attracted the
interest of veterans and beginners alike. SMASH!
helps bring together award-winning artists to
explain techniques, provide advice and perform
demonstrations for aspiring artists of all ages.
 Workshops
SMASH! has a history of running innovative
workshops that appeal to the serious and casual
fan alike. In 2009, SMASH! began a successful
partnership with Australia's leading model retailer
and distributor, Hobbyco, in which hundreds
of attendees have been introduced to model
construction for the first time. In 2013 we will build
on that even further.
 Gaming Competitions
Japan is as famous for its video games as it is for
its animation and comics. SMASH! 2013 will run a
variety of video game competitions to offer fans
of Japanese pop culture a chance to demonstrate
their skill and hard work.
 Karaoke Competition
What could be more Japanese than karaoke? Our
karaoke competition is always a huge crowdpleaser.
GET INVOLVED
SMASH! is the result of the hard work of
dozens of people, from our management
committee to our staff to those working
with all of our partners.
Get in touch with us to learn how you can
be a part of SMASH! 2013.
Steven Zhu
Exhibitors and Sponsorship Director
steve.zhu@smash.org.au
0418 142 912
Mandy Chang
Exhibitors and Sponsorship Coordinator
mandy.chang@smash.org.au
0420 456 833
SMASH! 2013
Saturday, August 10, 2013
Sydney Convention Centre