Summer 2004 - MADD Canada

Summer 2004
MATTERS
MADD
Canada’s
Mission:
To
Stop
Impaired
Reflections and Rays of Hope
2004 National Victims’ Weekend and
Candlelight Vigil
Over two hundred victims from
across Canada attended this year’s
conference held April 23 to 25 and
hosted by MADD Huron/Bruce
County. The conference site was the
rustic Oakwood Inn and Resort nestled
in the trees in Grand Bend, Ontario.
Driving
And
To
Support
Victims
Of
This
Violent
Crime.
An outstanding line-up of
professionals presented workshops
and facilitated group sessions.
Keynote presenter Kelly Walker, an
accomplished speaker, pianist and
singer, validated the feelings of loss
and pain suffered by victims of
impaired driving and inspired them to
continue in their journey. Other
notable presentations included a
keynote address by Reverend Chuck
Congram, sessions on Acquired Brain
Injury, music and art therapy, grief
and spirituality, and an “Ask the
Experts” panel consisting of a civil
trial lawyer, an intoxilyzer technician,
and a collision reconstructionist.
_________________________
More on page 2
“The weekend was very emotional and also very informative for victims. It certainly has
an impact on you to see how many families are grieving because of impaired drivers.”
- a Victims’ Weekend delegate
MATTERS
Vigil
from page 1
Saturday evening the Candlelight Vigil of
Remembrance and Hope was held at the Zurich
Mennonite Church in Zurich, Ontario. This
moving ceremony honoured victims of impaired
driving. Photos were shown, tributes were read and
a memorial candle was lit to pay tribute to the
memory of loved ones who were killed and to
acknowledge injuries sustained by those in
attendance. Uniformed police officers from forces
across Canada formed an honour guard.
Sunday morning the OPP Western Region
Police Colour Guard and a MADD Canada
volunteer who played the bagpipe led delegates to
the Memorial Tree Planting Ceremony. A pear
tree was planted beside a memorial stone engraved
with “To Honour All Victims of Impaired
Driving”. Balloons were released to pay tribute to
the 4 Canadians killed and the 200 Canadians
injured each day.
MADD Canada invites Chapters to consider
submitting a proposal for their own Chapter to host
the 2007 Victims’ Weekend and Candlelight Vigil.
Balloons were released to pay tribute to the
4 Canadians killed and the 200 Canadians
injured each day.
Page
Two
Police officers from across Canada participated in the
Candlelight Vigil and Colour Guard honouring victims of
impaired driving.
The 2004 Victims’ Weekend and Candlelight Vigil organizing
committee of MADD Huron/Bruce Chapter: From left to
right, Sandra Lee, Colleen Schenk, Jim Dore, Barbara
Rintoul, Lynne Magee, Linda MacDonald.
A panel called “Ask the Experts” consisted of a civil trial
lawyer, an intoxilyzer technician, and a collision
reconstructionist.
The tree planting ceremony
included an opportunity for
family and friends to “Tie
One On” for victims who
have been killed or injured in
impaired driving crashes.
Kelly Walker was an
inspirational keynote
presenter.
National President’s Message
W
MATTERS
To our volunteers,
thank you!
MADD Canada’s strength is its
volunteers. This observation has been
made many times. The heart and soul
of our organization are our volunteers’
energy, commitment, determination
and passion to make a difference. It is
a tremendous number of personal
convictions that MADD Canada’s
successes are built on.
As National President, I see a great
deal of the good our organization
accomplishes across Canada. I am
always humbled by the individual
efforts made by our Chapter members.
It is remarkable the contributions
being made – and Chapters need to pat
themselves on the back for the work
they do to ensure a better and safer
community. In this vein, here are a
few observations about our volunteers
that I would like to share from my
recent travels.
When the MADD Victoria Chapter
was recently formed, it was very
inspirational to see so many people
turn out who wanted to generate
community dialogue about safer
streets and an end to impaired driving.
The most beautiful thing, for me, was
witnessing how much this new
Chapter demonstrated the true essence
of MADD Canada’s constitution.
Whether volunteers came forward as
victims or whether they simply
wanted to see change, the support
throughout the community was
overwhelming. Weeks later, perspective volunteers are still calling to
inquire about how they can become
involved.
Victoria’s experience gives me a
great peace of mind. This community
will be receiving the benefits of
MADD Canada programs delivered by
our talented and energetic volunteers.
Victorians will come to know our
programs and services – and they will
be focused on making a difference in
their local community. Although
MADD Canada may be the
organization that gives these people
some structure, the empowering force
of this group is the volunteers who
selflessly get involved in their
community.
What strikes me most about our
Chapters is their resourcefulness. The
ideas that are generated to raise public
awareness are so creative and
powerful. They are making a true
impact. For example, Brandon
Chapter will be doing a Signs of
Summer launch with a go cart and
fatal vision goggles. Calgary Chapter
has partnered with a local restaurant to
give ‘true’ designated drivers a $25
gift certificate. The Huron/Bruce
Chapter is sponsoring the Shawn
‘MADDMAN’ Thomson bike tour
across Ontario – from Ottawa to
Goderich – to raise both dollars and
media for MADD Canada. There are
many, many examples of the public
awareness activities our Chapters are
involved with… I have limited space
to mention but a few.
Currently, MADD Canada supporters are also engaged in some very
important public policy initiatives.
The national organization has
published both federal and provincial
policy agendas – however, it is the
effort of MADD Canada members
contacting their elected representatives that breathes life into these
policy debates. I read many members’
letters and e-mails and attend
meetings with our Chapter members –
I know elected officials appreciate
hearing our views. The success of
Rating the Provinces, and the fact that
provincial officials are talking about
impaired driving reforms, are a direct
result of individuals making their
views known.
Today, we are speaking out on
eliminating conditional sentences for
the violent crimes of impaired driving
causing death and impaired driving
causing bodily harm. Within weeks,
we will be speaking out on our federal
policy agenda – and what we want to
see relating to new federal impaired
driving laws. This is important work –
and our organization’s strength comes
in the chorus of voices our elected
officials hear calling for change.
I am honoured to play a part in this
organization, knowing the many
accomplishments of MADD Canada’s
volunteers. To every one of you,
MADD Canada benefits from having
your participation, and your
communities benefit from having your
contribution. Thank you!
Louise Knox
National President
Page
Three
MATTERS
A federal legislative agenda for
more effective impaired driving laws
Mothers Against Drunk Driving is actively discussing how to improve Canada’s impaired
driving laws with our country’s elected representatives. Through the years, MADD Canada
has published policy agendas for both federal and provincial levels – Taking Back Our Roads
and Rating the Provinces respectively. These agendas represent a comprehensive approach to
fighting the crime of impaired driving. They identify important policy initiatives that, if enacted
in law, would save lives and help stop impaired driving. The thrust of MADD Canada’s public
policy program is to improve Canada’s impaired driving laws so that Canadians may be assured
of safer roads.
At the federal level, a spring election is just around the corner. With the national election
campaign now in full swing, MADD Canada has been taking the opportunity to forward key
legislative initiatives that our country needs to see federal legislators act on in the next Parliament.
Check the next page to review MADD Canada’s federal policy agenda. Also, keep watch on
MADD Canada’s website, the Take Action! section, where there will be constant updates on the
organization’s activities during and after the federal election campaign.
Here are National President Louise Knox’s
observations about what Ottawa legislators need to
consider when looking at impaired driving laws:
Over the next six months, our voice for change
must be heard. With this election, there will be new
representatives sent to Ottawa and they need to know
the importance of addressing the failings of our
country’s impaired driving laws.
The fact is that not a lot has changed in the last few
decades. Impaired driving remains Canada’s number
one criminal cause of death. On average, it kills four
Canadians each day and seriously injures about 200
daily. This constant death toll, the mounting human
carnage, is the reason that the crime of impaired
driving needs to be a priority for the new Government.
For those politicians reading this — what do we
want? MADD Canada wants a commitment to make
impaired driving a priority justice issue; to act in
those areas where the federal government can make a
direct impact; and to play a leadership role in those
areas where there is shared jurisdictional powers.
MADD Canada supporters are looking for an active
commitment from all MPs to initiate a comprehensive
plan that will answer for the loss of lives and the
social costs of this crime.
We hope that with a review of current laws and
practices, the next Government will take a
comprehensive approach to fighting the crime of
impaired driving. From the roadside, to the
Page
Four
courtroom, to the rehabilitation programs, to public
messaging, there are important improvements that
can be made to save lives and to make our roads
safer.
One final thought for our elected representatives.
There are many different types of drinking drivers –
there are social drinkers, binge drinkers, hardcore
alcohol dependents – and, then there are youth.
Contrary to the myths about impaired driving that you
will hear from the alcohol and beer industries, this
crime is not a problem that can be marginalized to a
small group of untouchable, redneck, malcontents that
drink themselves into unlawfulness, night after night..
In order to significantly impact the deaths and injuries
caused by impaired driving, the Government must
consider a plan that will affect all types of drinking
drivers.
To make a real impact, a plan will need to include
rethinking the Criminal Code offences for the crime,
enhancing the police’s ability to enforce the law, and
eliminating certain spurious defences and conditional
sentences where someone has been killed or seriously
injured as a result of impaired driving.
We want to make a difference – to save lives and to
make our roads safe from impaired driving incidents.
MADD Canada supporters will be very pleased to
work with elected representatives who share these
goals.
– Louise Knox
MATTERS
MADD Canada’s call for changes to the federal impaired driving laws
1
Introduce a new 0.05% BAC Criminal Code offence and sanctions that will
reduce impaired driving fatalities and create safer roads for all motorists.
A federal 0.05% BAC makes good sense for a number of reasons. Foremost, it saves lives. According to a Centre for
Addiction and Mental Health study, a 0.05% BAC will result in a decrease of between 185 and 555 fatalities a year in
Canada. A 0.05% BAC will bring down the BAC levels of all drivers – making roads safer for all motorists. Moreover, a
0.05% BAC legal limit is more in keeping with recent real-world experience in fighting impaired driving, leading medical
evidence on the affects of alcohol on driving, and what is internationally recognized as a reasonable limit to safeguard the
public against the risks of an impaired driving incident. Lastly, a vast majority – four in five Canadians – supports a
0.05% BAC limit.
The MADD Canada proposal for a new Criminal Code offence would introduce measures that would get impaired
drivers with 0.07 % BAC readings and higher off the roads. The impaired motorist would be ticketed as a summary
conviction offence. (First offence would carry a $300 fine and a 45-day federal driving prohibition. Subsequent offences
would carry a $600 fine and a 90-day federal driving prohibition.) A person can pay the fine and not drive for 45 days
without going to court. After two years, if the offender has no additional driving convictions, the 0.05% BAC offence
would be dropped from his/her record.
The new 0.05% BAC offence will allow police to take impaired drivers off the road in an effective and efficient
manner and it will ensure courts are not overwhelmed with impaired driving cases. It sets the federal legal limit at the
internationally recognized level. This 0.05% BAC offence sends the right message to those who drink and drive, that the
Federal Government is serious about road safety.
2
Enhance police powers to better enable Canadian law enforcement to
effectively apprehend and charge impaired drivers.
Today, there are still too many Canadians driving while over the legal impairment limit. A prime reason for this
behaviour is that the fear of being caught and charged with impaired driving is non-consequential. It is estimated that 1 in
every 445 impaired driving trips results in a criminal charge.
Police must be given the necessary tools (including current technology) to detect and apprehend impaired drivers.
Police must be given appropriate statutory authority and a streamlined charging process to ensure effective enforcement
and prosecution.
MADD Canada also specifically calls on Parliament to provide the authority for police to demand a breath and/or
blood sample from any driver involved in a crash where someone has been killed or seriously injured. This authority
should extend to any person who may need medical treatment, and police should be given the authority to demand the
evidentiary blood samples from hospitals. This is a reasonable demand given that 40% of all traffic fatalities involve
alcohol. (A recent BC study showed that only 11% of impaired drivers taken to the hospital were convicted of a Criminal
Code offence for impaired driving.)
3
Address sentencing issues for impaired driving that are making a mockery
of our Canadian judicial system.
MADD Canada wants conditional sentences eliminated for the crimes of impaired driving causing death and impaired
driving causing bodily harm. Canadian courts have been frequently handing out conditional sentences for violent crimes.
Parliamentarians never intended conditional sentences to be used for violent crimes. In an impaired driving crash, where a
person has been killed or seriously injured, there needs to be an appropriate sentence handed down that both reflects the
seriousness of the crime and the value of a life.
MADD Canada also calls for the elimination of the Last Drink and the Carter defences for impaired drivers. Canada is
the only country that has these two self-serving defences, in which the burden of proof for the accuracy of BAC samples
rests with the Crown. The Carter defence employs a toxicologist to confirm the accused’s testimony (“I only had two
drinks.”) and this negates the police BAC evidence. The Last Drink defence uses a toxicologist to dispute BAC readings,
where the accused states he/she consumed a great deal of alcohol just before driving – and that alcohol would not have
been absorbed into the blood stream at the time police stopped the vehicle. In both defences, the accused’s testimony,
along with the defence toxicologist’s confirmation, negates the police evidence. These are spurious defences that allow
those who can afford a lawyer and toxicologist to walk without consequences for drinking and driving.
Page
Five
MATTERS
Chapter Notebook
National Signs of Summer
Campaign
During the May long weekend, Chapters
and Community Leaders launched their
annual Signs of Summer campaign that
runs until Labour Day weekend. In addition
to posters and postcards, a “safe party” kit is
available. This kit contains a recipe book of
BBQ and mocktail recipes, menu ideas,
social liability brochures, red ribbons,
coasters, a poster, and postcards for
invitations. This kit is available through
local participating Chapters or can be
ordered online at www.madd.ca for a $40
donation.
In addition to the Signs of Summer
campaign, Chapters will be involved in safe
proms, car washes, walk-a-thons, golf tournaments, fashion
shows, community fairs and weekend R.I.D.E./Sobriety
Checkpoint programs. Thank you to all our volunteers!
In the West:
In May, the MADD Edmonton and Area Chapter hosted
their 2004 White Cross Walk. Volunteers carrying 90 crosses
representing, on average, the number of Albertans killed each
year in impaired driving crashes walked for approximately
20 city blocks. The walk ended at the Alberta Legislature
grounds.
In Ontario:
MADD Waterloo Chapter in partnership with Toyota
Manufacturing, Elmira District High School, University of
Waterloo, Region of Waterloo Community Health, Edcom
Multi-Media and Waterloo Regional Police Service created a
“Matrix Impaired Driving Simulator”. Toyota Manufacturing
donated the “Matrix” car with the forward mechanics removed
and a screen set up. Students drive the simulator like a regular
car while wearing “Fatal Vision” goggles. The project was
made possible in part by a grant from the Ontario Ministry of
Public Safety and Security. It will be operated by the Waterloo
Regional Police Service at special events as well as at area
schools on a rotating basis.
Todd Monaghan of the MADD Sarnia/Lambton Race Team
placed first overall in the London Run Retina Research 10
Kilometre Road Race. In his first race of the season,
Monaghan competed against 185 other runners. He took the
lead and held it to the finish. The MADD Sarnia/Lambton Race
Team began its duathlon and triathlon racing season in late
May with an event in Waterloo.
MADD Central Saskatchewan Chapter prides itself in the
work it does educating young people to make responsible
decisions. Through important initiatives that educate and
encourage our youth to make responsible choices, our roads
will be safer. To this end, the Chapter has created a DVD
production, called The Mourning After. To obtain a copy of
this valuable resource that is sure to captivate your audience,
please contact the Chapter at 306-244-6233, or visit their
website at www.maddsask.org.
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Six
MADD Winnipeg knows how to thank their valuable
volunteers. During National Volunteer Week in April this
Chapter joined with other Chapters across Canada to recognize
the immeasurable contribution of their volunteers. MADD
Winnipeg hosted a Volunteer Appreciation Evening as a small
way of showing gratitude to those individuals who have made
their Chapter such a success. Good food, great friends and an
evening filled with fun.
MADD Kawartha Lakes Chapter has recently partnered with
the local Scotiabank on a fundraising initiative where
customers can receive a large MADD Canada sticker with a
place for their name in exchange for a donation to the local
Chapter. These stickers will be displayed throughout the bank.
MADD Dufferin County is teeing it up again this year for the
5th annual Lindsay McGuire Memorial Golf Tournament
taking place August 23rd. During the past four years they have
enjoyed perfect weather and raised over $55,000 for MADD
Canada. This year’s goal is to bring the total to
over $70,000.
MADD Nipissing volunteers are preparing their Pam Day
Band Challenge event. With transportation, tickets, publicity,
and prizes, everyone is very busy. Congratulations for the
double-page ad in the North Bay Nugget, dedicated to local
victims of impaired driving.
MATTERS
MADD Quinte is one of the many Chapters that participated
in the Shawn “MADDMAN” Thomson Bike Tour when it
rolled into the Belleville area on May 10. Board members
Karri Jianopoulos and Lorraine Bourgeois will join in and
pedal their bikes alongside Shawn as the tour goes from
Shannonville to Belleville. President Sylvia Curry
represented the City of Belleville, presenting a gift to Shawn.
The tour also stopped at the site of the crash that killed 19
year-old Deborah Charlton on that very day in 1986.
At a teen and adult dance, MADD Lanark County
announced the winners of its “Teens Talking to Teens”
contest. All the wonderful, emotion-filled entries made
judging a very difficult task. Megan Sargeant of Saint-John
Catholic High School was the overall winner for her
excellent entry titled, “My beef with drinking and driving”.
She walked away with a $500.00 prize!
In Québec:
Québec’s newest chapter, MADD West Island held its
Chapter’s launch this spring at its new office, donated by a
local supporter. Karen Dunham, MADD Canada’s National
President-Elect was the guest speaker and on hand to greet
the many community supporters and media representatives
who attended.
A group of MADD Montreal volunteers attended a
presentation on Restorative Justice. A documentary video
featuring a conference between a victim and an offender was
shown, to illustrate how the process works. For more
information contact MADD Montreal.
Québec is preparing to welcome its third Chapter. If you are
in the Forestville area, which is located along the SaintLawrence River between the Saguenay River and Baie
Comeau, and are interested in volunteering, contact the
Québec Regional Office, 1-877-392-6233.
In the Atlantic Region:
Earlier this year MADD Canada chartered the MADD
Antigonish Chapter in Nova Scotia. Volunteers have gotten
off to a great start with the Community “ALERT” Campaign.
Local businesses, in cooperation with the RCMP and Crime
Prevention Association, have posted signs in storefront
windows asking residents to report drivers who are driving
dangerously to the police.
Thank you to the Nova Scotia Liquor Commission for a
$12,000.00 donation to Nova Scotia Chapters for community
projects.
National President-Elect, Karen Dunham joined MADD
Southeastern New Brunswick and Chapter President Patty
Hachey for its Signs of Summer and official Chapter Launch.
A memorial bench in a local City Park was dedicated and a
family day and balloon launch followed.
MADD Greater Vancouver members Wendy Tamminga
and Helen Hoeflicker join National President Louise Knox
in welcoming the new MADD Victoria Chapter and their
president, Jennifer Pritchard.
Welcome to our newest Chapters!
MADD Canada and the province of British Columbia are
pleased to announce the arrival of the MADD Victoria and
Area Chapter. Islanders have shown a clear interest in
making their community a safer place. Like many other
areas in Canada, people in this community have seen far too
many deaths and injuries resulting from impaired driving
crashes. Our dedicated volunteers are now ready to
implement MADD Canada programs by offering victim
support, public education and awareness, and working with
their local elected representatives.
Welcome to our Community Leader in Prince George, BC.
Kerri McCaig is very devoted to helping her community
focus on the serious crime of impaired driving and is looking
forward to the day when there will be a Chapter formed in
the area.
A warm welcome is extended to MADD Manitoulin Island
Chapter in Northern Ontario. Catherine Senior, president,
organized the Chapter and knows first-hand how impaired
driving crashes can affect families. Her brother was seriously
injured and Catherine recognized the need to have MADD
Canada in her community to support future victims of this
violent crime. In addition Manitoulin Island ranks number
one in alcohol consumption and impaired driving within the
Province of Ontario.
Page
Seven
MATTERS
Talk to Your Kids
about Alcohol
This spring a new interactive, web-based ‘micro-site’ for parents of preteens
has been developed and launched by the LCBO and MADD Canada. (The URL for the site is
www.talktokidsaboutalcohol.ca and visitors can view the site in either HTML or FLASH.)
The ‘Talk to Your Kids about Alcohol’ site encourages
and assists parents to help start or enhance the dialogue
about alcohol with their preteens by offering tips on talking
with kids, identifying and using teachable moments, myths
and facts about alcohol, and providing links to a variety of
organizations and useful Web sites.
This venture is very important for MADD Canada’s
outreach to youth (and their parents!). Research shows that
parents of preteens are the strongest influence in their
children’s lives. Parent-child communications are key in
preparing kids to make smart and healthy choices, and
preteens look to their parents for guidance on decisionmaking and behaviour. The 2003 Centre for Addiction and
Mental Health Ontario Student Drug Use Survey showed
that, on average, Ontario preteens first drink alcohol at 13
so, ideally, parents should be discussing this topic with
them before they reach that age.
As an example, students in Ontario learn about alcohol
as part of the Physical and Health Education Curriculum
starting in Grade 5. Parents, however, are in an ideal
position to build upon what kids learn in the classroom.
They are able to address the topic in a much more personal
and emotional manner than the classroom allows, and in
ways that support their family values and culture.
And that is why MADD Canada has partnered with the
LCBO. Both organizations believe parents are in an
excellent position to influence their children’s behaviour
and to help their kids make informed, safe and healthy
choices when it comes to alcohol. We also believe that the
sooner the dialogue begins, the better. This site is designed
to help parents get the dialogue going and guide them to
organizations and other resources that can be of assistance.
To launch the micro-site, MADD Canada e-mailed the
URL to over 15,000 Ontarians who have signed up for its
information service. It was shared with all MADD Canada
staff, Chapter members and LCBO employees, and is being
promoted on the LCBO and MADD Canada web sites.
Information about the new site was also shared with public
health and safety organizations, community groups,
educational organizations, police, beverage alcohol trade
associations, as well as hospitality and other liquor boards
across Canada. From there, the site includes a feature that
makes it easy for recipients to pass it on to others they think
may be interested.
So, why a web-based resource? More and more, people
look to the Internet as a source for quick information.
Recognizing that parents increasingly report that they are
feeling time-starved, LCBO and MADD Canada chose the
Web as the best way to provide an easy- to-access and -use
resource that would provide parents with information, tips,
tools and leads to credible organizations and resources. It is
also a cost-effective way for LCBO and MADD Canada to
provide this information and measure its value for parents
of preteens.
Tell us what you think! This micro-site is a joint venture
between LCBO and MADD Canada and also a pilot
program. We will be measuring reaction to the site to
determine whether it is well received and if there is value in
continuing and expanding the information on the site. Visit
this feature micro-site and let us know your feedback.
For more information on this joint venture and its progress, you can e-mail:
Andrew Murie, MADD Canada’s National Executive Director at amurie@madd.ca
Elizabeth Kruzel, a Senior Policy Advisor at the LCBO at elizabeth.kruzel@lcbo.com
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Eight
www.talktokidsaboutalcohol.ca
MATTERS
Petro-Canada Certigard
becomes a National Sponsor of MADD Canada’s
High School Education Program Illusion
Mothers Against Drunk Driving is proud to announce that
Petro-Canada Certigard is a new National Sponsor of our
high school assembly program. MADD Canada’s work with
youth is critical to our strategy to stop impaired driving.
Tragically, road crashes are the number one cause of death
for youth aged 15 to 19 in Canada and 40% of the time
alcohol is involved. With this commitment, Petro-Canada
Certigard will help stop impaired driving amongst youth,
save lives and prevent injuries.
Certigard will also make a cash donation to MADD
Canada for every coupon redeemed for a Certigard Seasonal
Service (see coupon on this page). Petro-Canada Certigard’s
We thank everyone … for a fabulous
presentation. The impact will last in the
hearts and minds of our staff and students!
Ona Stanevicious,
Teacher, Father Bressani
Catholic High School
I thought the program was really effective in
getting the students’ attention. It seemed to
speak to them in a language they can relate to
as opposed to a lecture from an adult…
Lindsay Carnahan,
Student, Brampton Centennial
Secondary School
✃
network of car repair locations offers a full range of services
for maintenance and vehicle repair. Certigard franchisees are
committed to long-term satisfaction and are dedicated to
earning the trust of customers. Trained and licensed
Certigard technicians provide repairs and services of the
highest quality, backed by national warranties.
This sponsorship will help MADD Canada to deliver this
important and risk-reducing program to over 400,000 youth
throughout Canada. MADD Canada’s multi-media programs
for high school and elementary school students have proven
to be highly effective. Here is what has recently been said
about MADD Canada’s high school program:
A very well organized presentation. In both
shows students were actually engaged and
basically, you could hear a pin drop! The
V.P. told me that she saw a few students
crying [who] were affected by the show.
Thanks again, it really made a difference.
Sammy Benyamin,
Emery Adult Learning Centre
An excellent presentation. Students were
riveted. The video segment was well timed
and the speaker was very powerful.
Gary Eustace, Teacher,
Sacred Heart Catholic High School
What an excellent message. It “spoke” to the
kids using the medium they loved best. The
speaker was very enthusiastic and
professional! What a set-up! Great video,
music, screens and powerful message.
Carol Taggio, Teacher,
Our Lady of the Lake
Thought provoking and powerful. A
wonderful mix of personal stories and media.
The message got through.
Lee Venditti, Teacher,
St. Joan Of Arc Catholic School
✃
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Nine
MATTERS
HSAA and MADD Canada Join Forces to
Keep Roads Safe from Impaired Driving
Summer campaign will
promote sober driving
Mothers Against Drunk Driving (MADD Canada) is announcing a partnership
with the Health Sciences Association of Alberta (HSAA) to raise public awareness
throughout Alberta about the frequently tragic consequences of drinking and
driving. The organizations have combined forces to deliver the messages of “Don’t
Drink and Drive” and “Drive Sober” to Alberta motorists during peak crash times
throughout the summer.
HSAA has made a five-year commitment to sponsor MADD Canada’s summer
public awareness campaign, Signs of Summer, in the province of Alberta. HSAA is a labour union representing more than
12,000 paramedical, technical, professional, and general support employees in the province’s public and private health
care sectors.
HSAA shares MADD Canada’s goal of ensuring that the public realizes the senseless human losses occurring as a
result of impaired driving - something health care workers face and must deal with on an ongoing basis.
“Most of our members see the effects of drinking and driving first hand,” says HSAA President Elisabeth Ballermann.
“This happens from the crash site to the emergency room, to intensive care, and to the re-integration of victims into the
community. Respiratory therapists, diagnostic technologists, rehabilitation professionals and social workers are just a few
of our members who deal with victims and their families. Some of our members have also been touched personally.”
“We are very pleased to have the Health Sciences Association of Alberta as a sponsor,” says Louise Knox, MADD
Canada’s National President. “These first-response personnel and health care providers know too well the anguish that
drinking and driving causes. Impaired driving affects everyone throughout our society - and, together, the HSAA and
MADD Alberta Chapters hope to see the incidents of impaired driving decrease - making our roads in Alberta safer.”
“It is important the public hears the unified voice of reason not to drink and drive - from the victim’s perspective and
from the health care worker’s perspective,” says Mrs. Knox. “The HSAA sponsorship will enable MADD Canada to take
to the airwaves and to launch a poster campaign with special summertime messages to drive sober.”
✃
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Ten
✃
2002-2003 Donations
Thanks to our sponsors and your
donations, we have received...
$12,031,837
GENERAL DONATIONS
94.32%
MATTERS
%
88.3
88.3%
of your donation is spent directly on
MADD Canada programs
ADMINISTRATION
& FUNDRAISING
11.70%
CHAPTER
SERVICES
23.10%
PUBLIC
EDUCATION
17.96%
CORPORATE
SPONSORSHIPS
& DONATIONS
2.48%
VICTIM
SERVICES
20.38%
PROJECT
RED RIBBON
DONATIONS
1.62%
INTEREST
1.44%
OTHER
0.14%
PUBLIC
AWARENESS
18.39%
YOUTH SERVICES
8.47%
Supporters
MADD Canada wishes to thank the following corporate and foundation supporters for their financial commitment to the work of
MADD Canada. Together we provide dignified and compassionate support to victims of impaired driving. Together we will stop
impaired driving, save lives and prevent injuries.
Platinum ($5000.00 + )
The Corporate Image
F. K. Morrow Foundation
Goodmans
Hbc Foundation
The J.W. McConnell Family Foundation
The Lawrence and Judith Tanenbaum Family
Charitable Foundation
The Responsive Marketing Group Inc.
SGI
TD Securities
TNI The Network Inc.
UBS Bunting Warburg Inc.
Gold ($1000.00 + )
Arista Homes
The Aubrey & Marla Dan
Charitable Foundation
BMO Fountain of Hope
Canada Life Assurance Company
Canadian Premier Life Insurance Company
Concord Adex
DUCA Financial Services
Dupont Canada Inc.
East Penn/Power Battery
Edwards Charitable Foundation
The Encana Cares Foundation
The Etta I. Jackson Charitable Foundation
Equitable Trust
Goodman and Carr LLP
Hotch’s Auto Parts
The Jackman Foundation
The Lillian and Don Wright Foundation
McMillan Binch LLP
Mackenzie Financial Corporation
McNally Construction
The Michael J. and Iris Halbert
Family Foundation
Mid Ontario Truck Centre
Miller Memorial Foundation
Miller Thompson, LLP
Minto Developments Inc.
National Ready Mix Ltd.
PAVE-AL Limited
PCL Constructors Eastern Inc.
Rotomill Services
Stitt Feld Handy Houston
Teamsters Local 230
Thorncrete Construction Ltd.
Tridel Corporation
UCC Group Inc
W.C.401 Developments Ltd-Dev
Silver ($500.00 + )
Bulk Transfer Systems Inc.
Cascades Resources
Future Electronics
Intrawest Corporation
Lafarge Ashphalt Engineering
Liberty Mutual
Lombard Canada Ltd.
Newmarket Veterans’ Association
Niagara Falls Tours Limited
Oaks Precast
Oxford Sand & Gravel Ltd.
Pantalone Realty
Perennial
Pitney Bowes Canada Ltd.
Rohm & Haas Canada Inc.
Stewart Construction Ltd.
TDS Automotive Group Ltd.
The Dodge Chemical Co. (Canada) Ltd.
The Fairmont Banff Springs Community
Spirit Program
The Simple Alternative Funeral Centres
Toromont Cat
Vanbots Construction Corporation
XDL Intervest
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Eleven
MATTERS
Thanks to our Sponsors,
who help us to stop impaired driving
and to support victims of this violent crime.
Official Sponsors
Allstate Insurance Company of Canada
Dominion Automobile Association (DAA)
Guardian Interlock Systems
Health Sciences Association of Alberta
Impact Auto Auctions
Suzuki Canada Auto Dealers Foundation
Elementary School Program
National Sponsors
Allstate Insurance Company of Canada
CIBC
High School Program
National Sponsors
Allstate Insurance Company of Canada
Petro-Canada Certigard
Official Sponsor
CN
Corporate Sponsors
LCBO
Saatchi & Saatchi
Provincial Sponsors
Manitoba Public Insurance Corporation
Porsche Club of America, Upper Canada Region Inc.
The Allstate Insurance Company of Canada
is proud to be an official sponsor of MADD Canada.
Project Red Ribbon Campaign Sponsors
Title Sponsor
Allstate Insurance Company of Canada
Official Sponsors
AGF Management Limited
BMO Bank of Montreal
Boomerang Group Inc.
Coyle Corrugated Containers
Labelad
Pizza Pizza
Suzuki Canada Auto Dealers Foundation
Winners Merchants International
Allstate Insurance Company of Canada ® Allstate Insurance Company
Contact Us
Alberta Provincial Sponsor
Alberta Motor Association
Phone:
Fax:
Internet:
Mail:
Corporate Sponsor
Toronto Automobile Dealers Association
905-813-MADD (6233) 1-800-665-MADD
905-813-8920
http://www.madd.ca
Email: info@madd.ca
6507C Mississauga Road, Mississauga, Ontario L5N 1A6
Corporate Supporters
Cara Operations Limited
Lafarge Canada Inc.
Michelin North America (Canada) Inc.
Chairman of Board of Directors: Brad Dixon
National President: Louise Knox
National Executive Director: Andrew Murie
you can count on my commitment to MADD Canada, particularly in its efforts to reach
✓ Yes,
out to our young people and deliver our message about drinking and driving. To help all
those efforts continue, I am enclosing my special contribution of:
$15
$25
$35
$50
Other $___________
I would like to join the MADD Canada Monthly Donor Program (please send me information)
I prefer to make my donation by:
Cheque
Visa
Mastercard
Name: ________________________________________________________________________________
Address: ______________________________________________________________________________
Card No. ________________________________________________ Expiration Date: ____________
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Twelve
Signature: ____________________________________________________________________________
Please make your cheque or money order payable to MADD Canada. You will receive a receipt for income tax purposes.
Canadian Charitable Registration No. 13907 2060 RR0001
YES, please send me my newsletter by e-mail.
I have included a bequest for MADD Canada in my will. My e-mail address is ____________________________