Matters - MADD Canada

Winter 2013
MADD
Canada’s
Mission:
To
Stop
Impaired
Driving
And
To
Support
Matters
Stand Up for Sober Driving
This Holiday Season
Held at Toronto Police Headquarters, the
event included The Honourable Glen Murray,
Minister of Transportation for Ontario; Toronto
Police Chief William Blair; Ontario Provincial
Police Chief Superintendent Don Bell; Toronto
Fire Chief Jim Sales; and Toronto Emergency
Medical Services Deputy Chief Cindy Nicholson.
screening of MADD Canada’s newest television public service announcement, “Full Circle”. As the busy holiday season gets underway, this simple yet powerful 30-second PSA
reminds people about how quickly, and how
permanently, lives can change when someone
makes the awful decision to drive impaired.
The second highlight was the lighting of Toronto’s CN Tower in the signature red of MADD
Canada’s red ribbon. On the evening of November 5, one of the country’s most recognizable landmarks was lit in red to mark the
launch of the 26th annual Project Red Ribbon
campaign.
The 2013 Project Red Ribbon launch featured
two unique highlights. First was the premiere
MADD Canada’s red ribbon is a symbol of safe
and sober driving, and a tribute to those who
MADD Canada, along with MADD Toronto
Chapter and Allstate Insurance Company
of Canada, hosted the national launch of
the Project Red Ribbon campaign in early
November.
Victims
Of
This
Violent
Crime.
Cutting the red ribbon to officially launch our 2013 campaign were: Lisa McWatt, Director
of Brand Innovation for Allstate Insurance Company of Canada; Ontario Provincial Police
Chief Superintendent Don Bell; Toronto Police Chief William Blair; MADD Canada National
President Angeliki Souranis; Ontario Minister of Transportation Glen Murray; Toronto Fire
Chief Jim Sales; and Toronto Emergency Medical Services Deputy Chief Cindy Nicholson.
More on page 2
Stand Up for Sober Driving
This Holiday Season
Matters
continued from page 1
have been killed or injured in impaired driving crashes.
MADD Canada Chapters and Communities Leaders have
launched Project Red Ribbon locally with a wide array of
community and media events. From now until January 6,
volunteers and supporters in communities across the
country will be handing out red ribbons and education
materials to remind Canadians they have the power to
prevent impaired driving.
“Impaired driving is not an accident, it is a decision
someone makes,” said MADD Canada National President
Angeliki Souranis. “With every red ribbon tied to a car,
purse, backpack or key chain, that is one more person
who is standing up and making a commitment to never
drive impaired.”
simply text “MADD” to 45678 to donate $5. The onetime donation is added to the user’s cell phone bill.
The text donation option is also being promoted by
Project Red Ribbon Corporate Sponsor #TAXI. When
people call #TAXI (#8294) on their cell phones, they are
automatically connected with the first available cab in
their area. For Project Red Ribbon season, people calling
in to #TAXI will also be asked whether they want to make
a text donation to MADD Canada.
Project Red Ribbon
Campaign Sponsors
MADD Canada and Allstate Canada are encouraging all
Canadians to do their part to stop impaired driving this
holiday season:
• Don’t drive impaired
• Don’t ride with an impaired driver
• Call 911 if you see a driver you suspect is impaired.
Each year, between 1,250 and 1,500 people are killed
and more than 63,000 injured in impairment-related
crashes.
Title Sponsor
Allstate Insurance Company of Canada
National Sponsor
RTL-Westcan Group of Companies
“There is always a safer option,” said Allstate Canada
President and Chief Executive Officer John O’Donnell.
“We urge those attending holiday gatherings and parties
– as well as those hosting them – to plan ahead and
ensure options are in place so that no one takes the risk
of driving impaired. We should all keep safety top of mind
this holiday season.”
Official Sponsor
The 2013 Project Red Ribbon campaign is sponsored by
Allstate Canada, RTL Westcan, Irving Oil, #TAXI and BMO
Financial Group.
Coin Box Partners
The red ribbons are available through the MADD Canada
web site, local MADD Canada Chapters and Community
Leaders, Allstate Canada offices across the country, and
from select coin box partners that are listed at the right.
Irving Oil
Corporate Sponsors
#TAXI
BMO Financial Group
British Columbia Liquor Distribution Branch
Fix Auto
LCBO
Manitoba Liquor Corporation
New Brunswick Liquor Commission
Nova Scotia Liquor Corporation
Northwest Territories Liquor Commission
Prince Edward Island Liquor Control Commission
Page
Two
Those who wish to support Project Red Ribbon financially
can donate through MADD Canada’s web site. A text
donation option is also available for cell phone users;
Saskatchewan Liquor and Gaming Authority
Yukon Liquor Corporation
National President’s Message
Matters
Finding Strength and Support
During the Holiday Season
Since the loss of my son, Craig, in
an alcohol-related crash in 2008,
this time of year has become very
difficult. As so many of our MADD
Canada family can relate, I have
bittersweet emotions about the
holidays. The bright colours of
Christmas lights, favourite holiday
songs, the promise of a New Year
– they are all things I look forward
to, yet, there is a heaviness in my
heart.
As I shop for gifts for my family, I think about all the things
Craig would have loved, and the special times we shared. I
recall the excitement of past Christmas mornings, and the
last year with Craig, when he showed me the gifts he had
lovingly chosen for his entire family. Our family continues
to treasure this special time we spend together, but we
are always, always, aware that a part of us is missing, and
that there is an empty seat at our table.
Finally, please know that you are not alone. Support is
available through your local Chapter or through MADD
Canada’s victim support line at 1-800-665-6233. There
are people who understand the challenges and emotions
you are facing.
On behalf of our MADD Canada family, I wish you comfort,
peace and hope this holiday season.
Angeliki Souranis
National President
For anyone who is experiencing similar feelings, please
know that many of us understand what you are going
through. The MADD Canada Holidays and Hope brochure
offers some ideas and suggestions that you and your
family may find useful. You can download it from our
web site, here: http://www.madd.ca/english/services/
holiday_and_hope.pdf
Just know that there are no magical formulas to
remove your suffering. It’s not a choice of pain
or no pain, but how you will manage the pain for
that special day. Have faith that the sadness of
your loss will be lessened through the hope and
spirit of the holidays, through the fond memories
of the past, and through thoughts and prayers from
friends.
Excerpt from Holidays and Hope
As the brochure tells us, there is no single approach to
be followed, no “right” or “wrong” way to get through
the holidays. Do what feels best for you and your family.
For some, maintaining the same traditions and routines
offers a certain level of comfort. Others find it beneficial
to begin new traditions. Although perhaps not as festive
as it once was, my family continues to celebrate the
holidays, knowing how much Christmas meant to Craig.
Organizational Sponsors
Official Sponsors
Allstate Insurance
Company of Canada
Fix Auto
Hill Street Marketing Inc.
Newfoundland Labrador
Liquor Corporation
LCBO
Corporate Supporters
Proud maker of MADD Virgin Drinks
NB Liquor
Fonora Textile Inc.
Corporate Sponsors
Impact Auto Auctions
BMO MasterCard
Fine Lines Sign Co. Inc.
Kotak Law
Page
Three
Allstate Helps Launch This
Year’s School Assembly
Program – in Two Languages
Matters
This autumn, Allstate Canada was on hand in two provinces
and at two schools to help MADD Canada launch this year’s
School Assembly Program, Smashed.
themselves to get into a situation that could have irreversible
consequences on their lives and the lives of people in their
community.
While the program is always presented in English and in
French for the education of students across Canada, this is
the second time that MADD Canada has made a full French
language production. Helping present the School Assembly Program is something
that Allstate Agents across Canada look forward to. It provides
agents and agency managers with the unique opportunity to
reach out directly to young members of our communities. Effective programs that capture the attention of youth are rare,
and Allstate Canada agents have been increasingly eager to
use the opportunity to address the youth who will soon be
sharing our roads.
This year’s French language launch took place at Polyvalente
Benoit-Vachon in Sainte-Marie, Quebec. Allstate Agent
Marguerite Aubin attended the launch, spoke about the
importance of driving sober and touched on why this issue is
so important to Allstate Canada. She also let the kids know
that from an insurance perspective, our agents see many of
the consequences of impaired driving, ranging from injury and
death, to prison, to loss of license and to the high costs that
people have to pay in order to be on the road again after
making the choice to drive impaired. Thousands of miles away in Edmonton, Alberta, Allstate
Canada’s Lorie Groth took part in the National Launch of
Smashed at Cardinal Leger Junior High School. Lorie took the
opportunity to talk to students about thinking before allowing
Fix Auto Canada Comes Through Once
Again for Student Bursary Program
Five additional bursaries are being awarded to post-secondary
students in need this year, thanks to a wonderfully generous
donation from Fix Auto Canada.
MADD Canada’s Bursary Program assists Canadian students
who have had an immediate family member (mother, father,
legal guardian or sibling) killed in an impaired driving-related
crash and who are pursuing any full-time education program
approved by a provincial Minister of Education. Bursaries of up
to $2,000 are awarded to qualifying students across Canada.
Fix Auto Canada is already a sponsor of the Bursary Program.
When Fix Auto Canada approached MADD Canada last year
about helping the organization, they were immediately drawn
to the Bursary Program. They recognized that their company,
employees and partners could play an important role in
supporting victims as they tried to achieve their educational
goals. They contribute to the Bursary Endowment which
was set up through the donations of caring individuals who
recognized the economic hardships families often face after
an impaired driving tragedy. Page
Four
After the company, the largest network of body shops in
Canada, hosted its 6th annual charity golf tournament in
September and raised $10,000 they immediately contacted
MADD Canada to donate the funds toward five more bursaries.
That brings the total number of students receiving bursaries
this year to 12.
“We are tremendously proud of and grateful to the golfers and
dinner attendees who made donations,” said Daryll O’Keefe,
Ontario General Manager of Fix Auto. “Their support will help
ease the financial burden a little for five more students who
are pursuing their educational goals while still trying to cope
with tragic losses as a result of impaired driving.”
“Fix Auto is building a lasting legacy with their support of the
Bursary Fund,” said MADD Canada National President Angeliki
Souranis. “These students have suffered a tremendous loss,
and these bursaries help ease their minds a little as they try to
move forward and complete their post-secondary education.”
LCBO Gives Back in Annual Holiday
Campaign to Support MADD Canada
programs like Smashed can be presented at no cost to more
than 1,000 schools across Ontario. More than half a million
Ontario students will see this compelling program, which
encourages them to make responsible choices by never
driving impaired and never getting into vehicles with drivers
who are intoxicated and/or under the influence of drugs.”
MADD Canada is pleased to once again be a beneficiary of
the LCBO’s Giving Back In Our Community customer donation
campaign.
From December 1, 2013 until January 4, 2014, the public
can help support MADD Canada by making a donation at
any of the more than 635 LCBO stores throughout Ontario.
Customer service representatives are inviting customers to
add a $2, $5 or $10 donation to their purchase until January
4, 2014. Donation boxes for Project Red Ribbon are also
being displayed at LCBO checkout counters.
“We are honoured to be part of LCBO’s Giving Back in
Our Community campaign,” said MADD Canada National
President Angeliki Souranis. “The support we receive through
this program is crucial to our efforts to educate students
throughout Ontario about the dangers of impaired driving.”
The in-store fundraising campaign gathers funds for MADD
Canada and Ontario’s four regional children’s hospitals.
MADD Canada thanks the public for its support when
shopping at their local LCBO store from December 1, 2013 –
January 4, 2014.
This year, the LCBO hopes to top the record $1.47 million it
raised for MADD Canada in last year’s campaign. The funds
support the production and delivery of MADD Canada’s School
Assembly Program.
“LCBO is proud of its longstanding partnership with MADD
Canada,” says LCBO President and Chief Executive Officer
Bob Peter. “Our customers and staff want to help prevent
impaired driving among Ontario youth. Thanks to their
generosity, we continue to raise sufficient amounts to ensure
School Assembly Program
(2013-2014) Smashed
Presenting Sponsor
Kia Canada Inc.
Saskatchewan Liquor
and Gaming Authority
National Sponsors
Allstate Insurance
Company of Canada
Shell Canada
RTL-Westcan
Provincial Sponsors
LCBO
Envision Financial
Fednav
Corporate Sponsors
#TAXI
Fine Lines Sign Co.
ARC Resources Ltd.
Fort Macleod Agencies
Husky Energy
Alberta Culture
MJM Media
Manitoba Public
Insurance
Winners Merchants
International
NB Liquor
Community Sponsors
Agrium Inc.
Newfoundland Labrador
Liquor Corporation
Elk Point Elk’s Lodge
Alberta Traffic Safety Fund
Nova Scotia
Liquor Corporation
American Eagle
Outfitters Foundation
Province of British Columbia
Columbia Valley Community Foundation
Saskatchewan Government
Insurance (SGI)
ConocoPhillips Canada
Kinsmen Club of Airdrie
Kinsmen Club of Lac La Biche
Kinsmen and Kinette Clubs of Melfort
MacMurray Foundation Inc.
North Kamloops Elks Association
Prince Edward Island
Liquor Control Commission
Prosperity One
Rotary Club of Edmonton
Rotary Club of Grande Prairie
Rotary Club of Truro
Page
Five
Celebrating our National
Awards Recipients
Matters
Each year, at the National Leadership Conference in September, MADD Canada is proud to present its National Awards
to recognize individuals for their contributions to our mission to stop impaired driving and to support the victims of this
violent crime. We are pleased to announce the 2013 National Awards recipients. Congratulations!
To learn more about each of our 2013 National Awards recipients, please visit the MADD Canada web site.
Fundraiser of the Year Award MADD Barrie/Simcoe, ON.
Citizen of Distinction Award Allstate Insurance Company of
Canada. Saskia Matheson (centre),
Director of Automobile and Property,
Enterprise Risk Management,
accepted the award from Denise
Dubyk and Gregg Thomson, on
behalf of Allstate Canada.
Volunteer of the Year Award Daniela Martinson, Whitehorse, YT.
Terry Ryan Memorial Award for
Excellence in Police Service Award Cst. Steve Jacko, Ontario Provincial
Police, Kenora, ON.
MADD Canada
Launches New TV PSA
Victim Services Volunteer Award Gillian Phillips, Edmonton, AB.
Citizen of Distinction Award - Laurie
McCurlie of MJM Productions.
Page
Six
Citizen of Distinction Award - The
Honourable Robert Vessey, Minister
of Transportation and Infrastructure
Renewal, PE.
Court Monitor of the Year Award recipient Sharon Pethick of Meadow
Lake, SK was unable to attend the
awards ceremony. Here, MADD
Meadow Lake Chapter President
Stephen Pollock accepts the award
on Sharon’s behalf.
MADD Canada is pleased to
announce its brand new television
public service announcement
(PSA), called Full Circle. The
simple, yet powerful, 30-second
ad reminds people about how
quickly and how permanently
lives can change when someone
makes the awful decision to
drive impaired. Full Circle has
been distributed to television
stations across the country and
we are asking stations to donate
broadcast time. We hope to start
seeing it on TV this month.
MADD Canada’s Position
on Minimum Sentencing
MADD Canada is often asked whether Canada should
have a minimum sentence for offenders convicted of
impaired driving causing death.
Fair and just sentencing in cases of impaired driving
causing death is one of MADD Canada’s policy priorities;
it is something we advance regularly when meeting with
elected officials and policy makers.
MADD Canada does not, however, recommend the
establishment of a minimum sentence for impaired
driving causing death.
While a minimum sentence would eliminate the most
unduly lenient sentences and reduce sentencing
discrepancies, there are risks associated with the
establishment of a minimum sentence.
• A minimum sentence would need to factor in all
mitigating factors which judges consider when
determining a sentence. As such, any minimum
sentence would likely be set at the low end of the
sentencing scale.
Campaign 911 Sponsors
Official Sponsors
Allstate Insurance Company of Canada
Maritime-Ontario Freight Lines Limited
Technology Sponsor
Gold Technology Partner
Alcohol Countermeasure Systems
Leadership Conference Sponsors
Agency 59
Caring Hands Publishing
Engage Interactive
Fine Lines Sign Co. Inc.
Matters
• Once established, a minimum sentence often
becomes the average sentence. So even when an
offence warrants a longer jail term (i.e. the case
includes aggravating factors such as a very high
BAC, prior impaired driving convictions, or there
were multiple victims involved), the minimum
sentence is used.
• A minimum sentence may discourage police from
laying charges of impaired driving causing death,
and may increase pressure on prosecutors to plea
bargain to a lesser charge.
Any minimum sentence would have to be high enough to
represent justice for the victims and their families, but
not so high that it results in offenders pleading guilty to
alternative charges which do not carry rehabilitation-based
sanctions (i.e. alcohol/drug assessment and treatment,
interlock conditions, etc.). MADD Canada believes those
sanctions are crucial to changing an impaired driver’s
behaviour.
Finally, minimum sentencing should not be seen as the
‘answer’ to the impaired driving problem. Fair and just
sentencing is absolutely crucial as it ensures the offender
pays a realistic price for his/her crime and represents
justice – or as much justice as there can be – for the
victim and his or her family. However, sentencing has a
limited deterrent impact for other impaired drivers.
Rather than calling for minimum sentences, MADD Canada
has established guidelines on the range of appropriate
sentences for impaired driving causing death. MADD
Canada’s Sentencing Framework for Impaired Driving
Causing Death can be viewed in the Resource Library on
our web site.
We acknowledge that improvements have been made
over the past two decades with respect to sentencing
for impaired driving causing death. In the past, it was
common for impaired driving causing death to result in
a sentence of 2 years or less. Often, it was a conditional
sentence, meaning the offender could serve it at home
rather than in jail. In 2008, after years of effort by MADD
Canada, victims of impaired driving and others, the
federal government eliminated conditional sentences for
violent crimes including impaired driving causing death.
The length of sentences has been slowly increasing as
well. Sentences for impaired driving causing death are
now often in the 4-year plus range, versus the 18 to 24
month sentences which were common in the past.
Even with those improvements, much more needs to be
done. Most sentences still fall far too short and fail to
represent any real justice for victims and their families.
Victims of impaired driving deserve more. MADD Canada
will continue to promote fair sentencing that offers better
justice for the victims of impaired driving.
Page
Seven
Matters
Chapter Notebook
In BC/Yukon…
MADD Central Okanagan kicked off its
Project Red Ribbon campaign on November
16th at Kelowna Kia with special guests:
MLA Norm Letnick; Kelowna Mayor Walter
Gray; Fire Chief Jeff Carlisle; RCMP
Superintendent Nick Romanchuk; and
several wonderful supporters. Our thanks
to Chapter Vice President Jeff Robinson and
to Eva Gainer. Superintendent Romanchuk
announced that RCMP have seen an
8% increase in calls reporting impaired
drivers since the Report Impaired Driving/
RID 911 signs were installed in the area in
April.
In August 2013, in partnership with the
Municipality of Bowen Island and the RCMP,
MADD Canada launched Report Impaired
Driving/RID 911 signs along four island
corridor roads.
Pictured here are Valley View funeral home
representatives with Bob Rorison, Chapter
Director Marita Maas, Chapter President
Shania Khan, Markita Kaulius, RCMP
Officers, Inspector Ted Emanuel and BC
Ambulance’s Bob Alexander.
MADD Prince George welcomed the
School Assembly Program, Smashed, to
area schools in November. CKPG TV did
a feature on the program and interviewed
School Outreach Field Representative
Jamie Fisher.
MADD Williams Lake proudly presented
Alysha Mullett with a $500 bursary toward
her post-secondary education. Alysha was
injured by an alleged impaired driver in April
2012. She will be attending University in
Kamloops to complete her third year of
nursing and the Chapter wishes her all the
best.
MADD Kamloops welcomed the School
Assembly Program, Smashed, to three area
schools. CFJC TV came out to view the
program and hear from students about the
impact of the video.
Pictured here (left to right): Corporal Nancy
Joyce, MADD Canada BC/Yukon Chapter
Services Manager Tracy Crawford and
Mayor Jack Adelaar.
In Ridge Meadows, the first year of the
Report Impaired Drivers/RID signage
resulted in a 25% increase in the number
of reports of suspected impaired drivers in
the communities. Concerned citizens made
a total of 692 calls in the first year of the
program. The city also saw a 25% decrease
in alcohol-related crashes.
In the Western Region…
Pictured here (left to right): Chapter
President Pam Herman, Alysha Mullett and
Chapter Treasurer Tory Keir.
MADD Kimberley Cranbrook thanks
Kootenay Saving Credit Union for choosing
the Chapter as the recipient of its “care
wear” donation program.
Through the
program, credit union staff pay a weekly
donation to have dress-down Fridays and
wear their care wear shirts. (Photo credit:
Carolyn Grant, Kimberley Daily Bulletin)
Page
Eight
MADD Metro Vancouver Chapter launched
a very successful Project Red Ribbon
campaign at Surrey City Hall on November
18th with a Choose Your Ride Home theme
featuring a police car, an ambulance, a
hearse and a taxi. Thank you to special
guest speakers Mayor Dianne Watts, RCMP
Inspector Ted Emanuel, BC Ambulance
Superintendent Bob Alexander, Markita
Kaulius and MADD Canada BC/Yukon
Regional Director Bob Rorison.
MADD Whitehorse hosted an amazing
launch of Project Red Ribbon on November
1st. The event had great support from
the provincial government, the city, local
business partners and the media.
Pictured here (left to right): Amanda Price,
RCMP Corporal Shawn Pollard RCMP, Jan
Trim, Alvin Pederson, Officer Will Tewnion
of the Whitehorse RCMP, Justice Minister
Mike Nixon, Daniela Martinson, Yukon
Commissioner Doug Phillips, and Highway
and Public Works Minister Wade Ischtenko.
MADD Fort McMurray Community Leader
Melanie Murrin was pleased to accept a
donation from Red Arrow Motorcoach’s
Heather Jump on November 13th. Albertabased Red Arrow Motorcoach have formed
a partnership with MADD Canada to help
raise awareness of the importance of safety
and the dangers of impaired driving.
MADD Parkland is utilizing the ever popular
Kia Car to attract students and encourage
them to make their personal pledge to drive
Matters
sober. As the Kia Car made its rounds to
11 schools in the Parkland area, MADD
Parkland also presented the Legacy of Life
to students. When people see the Kia car
they are encouraged to take a moment to
view the students’ signatures and then
encouraged to make their own pledge.
From left to right are: Derrick Bishop, Director, Business Development for Allstate
Canada; Darren Murphy, Chapter VicePresident; Steve Cheeseman, local Allstate
Agent; and Dawn Hindle, local Allstate Agency Manager.
MADD Cold Lake members and volunteers,
firefighters, RCMP, Military Police, elected
officials and the general public turned out
for the MADD Project Red Ribbon launch
BBQ on October 18th. The Chapter will be
involved in more Checkstops and other
activities in cooperation with the Military
Police, RCMP, Cold Lake Fire Department,
Peace Officers and Victim Services. They
will also host their annual Candy Cane
Checkstop with the RCMP and participate
in the Santa Claus parade.
MADD Ottawa Chapter held their annual
Candlelight Vigil at the Centennial Flame,
Parliament Hill on October 20th. In November, the Chapter participated in the 2013
National Day of Remembrance for Road
Crash Victims event held at Ottawa City
Hall.
In Ontario….
Here, Gaetan Gendron, Chapter VicePresident, presents a plaque of appreciation
to Alan MacDonald of the Prescott-Russel
Traffic Court in L’Orignal for his assistance
with court-diversion payments.
MADD Oxford County held their 1 annual
Project Red Ribbon launch November 1st at
Woodstock Museum Square.
st
MADD Hamilton held their annual golf
tourney on September 13th at Scenic Woods
Golf & Country Club.
MADD St. Thomas-Elgin held their 7th
annual Candlelight Vigil of Hope and
Remembrance at First United Church in St.
Thomas on November 2nd. Representatives
from local police, fire departments and
politicians were in attendance to show their
support.
MADD Timiskaming & Area recognized
another police officer for his efforts in the
fight against impaired driving.
MADD Grey North Bruce unveiled a new
Campaign 911 sign at Kelso Beach in
August.
Here, Deb Shaw (left): from Avenue A
Advertising and Sharon-Lee Wideman,
MADD Grey North Bruce Community Leader,
proudly unveil the sign. A special thank-you
to Barry Kruisselbrink of Barry’s Construction
Ltd. in Allenford for his sponsorship gift
and to Avenue A Advertising. In September,
MADD Grey North Bruce participated in
Ribfest activities with assistance from Kim
Henry, Ontario West Regional Director.
MADD Quinte participated in the Brighton
Applefest on September 28th.
The
Chapter was also part of the Car Show at
Brighton Public School. Attendees had
an opportunity to test out the Fatal Vision
Goggles.
Here, Cst. Derek Shillinglaw (centre)
received the Chapter’s quarterly award from
Community Services Officer Renee Taylor,
Chapter Vice President Sue Flaxey, Chapter
Treasurer Annette Neil and Temiskaming
OPP Staff Sergeant Joel Breault.
MADD Toronto launched their Project
Red Ribbon campaign on November 5th
in partnership with the MADD Canada
national launch at Toronto Police Service
Headquarters and held a Choose Your
Ride event at Yonge Dundas Square on
November 8th.
Here, Mary Rodrigues-Fleming addresses
the group that gathered at the launch.
Mary’s son Alex is featured in the 2013
Project Red Ribbon campaign materials.
On November 30th, MADD Oxford County
held their 1st annual Voluntary Toll at the
SmartCentre in Woodstock.
Here volunteers take a moment to pose
for a photo with one of their Corporate
Sponsors, Co-op Cabs, at the Choose Your
Ride event.
Page
Nine
Matters
Chapter Notebook
In the Atlantic Region…
MADD Canada Chapter and Community
Leader volunteers throughout the Atlantic
Region participated in a number of festivals,
mall displays and many other community
gatherings throughout the season, including
MADD Charlottetown, which was invited to
participate in a Health and Wellness Fair at
the Delta Prince Edward.
MADD Wellington County organized a
Choose Your Ride event on October 30th at
the University of Guelph (photo courtesy
of Robyn Shoemaker) and held their
annual local Vigil and butterfly release on
September 21st at the Wellington County
Museum.
MADD Windsor & Essex County held their
Project Red Ribbon launch on November
6th at Gus Revenberg KIA in Windsor.
Representatives from Allstate, KIA, Windsor
Police, La Salle Police, OPP, Amherstburg
Police, Windsor Fire & Rescue, Windsor
EMS and Anderson Funeral Home were in
attendance. This year’s launch featured a
wrapped car courtesy of Gus Revenberg KIA
and included a sobriety checkpoint.
In Quebec…
MADD Montreal provided 12 presentations
at Access Driving School classes since
July, in Dorval and St. Lazare. The
presentation is given in the course module
where both students and parents are in
attendance. The presentation, which lasts
from 20 to 30 minutes, starts with an
introduction to MADD Canada and some
statistics, then Chapter President Angeliki
Souranis tells her story. As a conclusion,
the Contract for Life is offered as point of
discussion for both students and parents. Feedback from the school’s management is
extremely positive and the Chapter plans to
continue this program. Page
Ten
In late September, 5 French-speaking volunteers were trained to become Victim Services Volunteers. French victims services
are now available in a number of regions
in Quebec via MADD Ville de Québec,
MADD Beauce, MADD Sherbrooke and
MADD Montréal. A French-speaking Victim
Services Volunteer is also available in the
Gatineau area. Thank you to all the volunteers who have decided to give generously
of their time to complete the training and
offer quality victim services in their region.
“Ladies Night” shopping party at the local
Hardware store in their area.
MADD Pictou County was pleased to
honour one of their members with the
MADD Canada Long Term Service Volunteer
Recognition Award.
MADD Guysborough County launched its
2013 Project Red Ribbon campaign with a
sobriety road check in partnership with the
Canso RCMP.
MADD Annapolis Valley had a successful
second annual Project Red Ribbon Tour of
Valley Towns, whicn included conducting
sobriety road checks with RCMP Traffic
Services, Kentville Police, EHS, Fire
Services and local elected officials in four
Valley communities.
MADD Inverness South launched their
Project Red Ribbon campaign in conjunction
with their local KIA dealership.
MADD South Eastern New Brunswick
chose the Sackville Moonlight Madness
Shopping Party to kick off their Project Red
Ribbon campaign this year.
Two Aboriginal communities in Nova Scotia
have launched Project Red Ribbon for the
first time. Glooscap First Nations and
Annapolis Valley First Nations have both
conducted ceremonies in early December.
MADD Cape Breton Chapter played
host to the 2013 Nova Scotia Operation
Christmas highway enforcement campaign.
Stakeholders with road safety, from across
the province, gathered in Sydney November
21st & 22nd for this annual two-day event
coordinated by the provincial Department of
Justice. Approximately 20,000 red ribbons
were handed out to law enforcement
officers for distribution at roadside.
Mike Higgs was presented the 15 year
award at a recent reception. Mike spent his
earlier years volunteering with the MADD
Halifax Regional Chapter and did not
hesitate to become involved with MADD
Pictou County when he moved to that area
in 2004. He was the recipient of the 2004
Atlantic Region Volunteer of the Year Award
and currently serves in the Chapter as the
Board Secretary.
Members of the MADD Southeastern New
Brunswick have been working with the
Codiac RCMP in the Moncton area to launch
a special enforcement team dedicated to
getting impaired drivers off the road. The
team is named in honor of Kali and Jeremy
O’Dell who were injured, and in memory
of their parents Greg and Laura O’Dell
who were killed, by an impaired driver in
Salisbury in October 2006. MADD Canada
is grateful to the Codiac RCMP for their
dedication and commitment to highway
safety in this endeavor.
MADD East Hants set up a display table
and sold tickets on a basket during a
Strides for Change Sponsors
Official Sponsors
Allstate Insurance
Company of Canada
Alcohol Countermeasure
Systems
How Can I Reward
Myself and Support
MADD Canada?
Matters
Get the BMO® MADD Canada MasterCard®*. Reward
yourself with 1 AIR MILES®† reward mile for every $20 you
spend1 or 0.5% CashBack® — and pay no annual fee2. Or
earn rewards faster with an AIR MILES World or Cashback
World MasterCard.
If you already have a BMO MADD Canada MasterCard,
you can take pride in knowing that you’re helping support
MADD Canada save lives and support victims at no
additional cost to you. What better reason to use your
card more often?
Apply today at bmo.com/madd, in a BMO branch or call
1-800-263-2263.
1
Award of AIR MILES reward miles is made for
purchases charged to your account (less refunds)
and is subject to the Terms and Conditions of your
BMO MasterCard Cardholder Agreement. The number
of reward miles will be rounded down to the nearest
whole number. Fractions of reward miles will not
be awarded. ®Registered trade-marks of Bank of
Montreal.
2
Ongoing interest rates, payment grace days and
annual fees are subject to change. ®*Registered
trade-mark of MasterCard International Incorporated.
TM†/®†Trademarks of AIR MILES International
Trading B.V. Used under license by LoyaltyOne, Inc.
and Bank of Montreal.
IPromise Bracelets Raise Funds,
Awareness for MADD Canada
The IPromise campaign raises awareness about the potential consequences of driving impaired. At the heart of
the program is the IPromise bracelet which symbolizes
the wearer’s promise, to his/her mother and to the world,
to never drive impaired. The bracelet serves as a constant reminder of that commitment.
The IPromise bracelets sell for $5, with $2 of every purchase donated to MADD Canada. Do you promise? Get
your IPromise bracelet today at www. ipromisemom.com
or at www.madd.ca and support MADD Canada.
Your Favourite Magazine Subscriptions
Benefit MADD Canada
Magazine subscriptions make a great holiday gift for
yourself or others! And if you order them through MADD
Canada’s online magazine store, you will save up to 85%
off the newsstand price of all your favourite magazine
titles. Best of all, MADD Canada will benefit from 37% of
your total purchase.
What a great way to do some of your holiday gift shopping
while supporting the effort to stop impaired driving!
Simply visit:
www.efundraisingonline.ca/maddcanada
Page
Eleven
Matters
Individual and Corporate Support
MADD Canada wishes to thank the following individuals, corporations, foundations and associations for their financial
support to victims of impaired driving. Together, we will stop impaired driving, save lives and prevent injuries.
Platinum $10,000 +
Car Heaven
Department of Justice Canada
Gold $5,000 +
Agency 59
Engage Interactive
Silver $1,000 +
A-Plus Office Movers Inc.
Artisan Print + Ltd.
Caring Hands Publishing
D and D ATM Investment
Mary Kay Cosmetics Ltd.
Miller Memorial Foundation
NWM Private Giving Foundation
Pace Law Firm
Private Giving Foundation
Individual Donors
Graham Wright
Janet MacLellan
Jeanine Moore
Joanne Batchelor
Mr. & Mrs. Ron Penhall
Mr. & Mrs. Maurice Benoit
Marjory LeBreton
Melvin Robinson
Paul Roth
Nurith Safir
Ron & Theresa Medwid
Shirley Grant
Susan Finkbeiner
Platinum
Professor Robert Solomon
& Dr. Barbara Lent
Silver
Carolyn Swinson
Grace Stinellis
John & Josie Watson
Michael Adelson
Richard & Bonnie Watts
Bronze
Alison Prentice
Ari & Deanna Joffe
Audrey Kenny
Brenda Lecours-Bowker
MADD Canada is a member of Imagine Canada and we are proud to use the Imagine Canada trustmark that
demonstrates our organization’s commitment to responsible management and accounting of funds that donors
entrust to us.
4Yes, you can count on my commitment to MADD Canada.
o
I am enclosing my special contribution of:
o $15 o $25 o $35 o $50 o Other $___________
o I would like to join the MADD Canada Monthly Donor Program
(please send me information)
I prefer to make my donation by: o Cheque o Visa o MasterCard
o AMEX
Name:____________________________________________________________________
Address:__________________________________________________________________
Card No. ___________________________ Expiration Date: ______________________
Signature:________________________________________________________________
Please make your cheque or money order payable to MADD Canada.
o Please contact me with information
All gifts of $20.00 or more will be receipted automatically.
on donating to MADD Canada through
If you require a receipt for any other amount, please check here. o
my will, life insurance and/or stocks.
Contact Us
Phone: 905-829-8805 1-800-665-MADD Fax: 905-829-8860
Internet: http://www.madd.ca Email: info@madd.ca
Mail: 2010 Winston Park Drive, Suite 500, Oakville, ON L6H 5R7
Page
Twelve
Chair of Board of Directors: Gregg Thomson
National President: Angeliki Souranis
Chief Executive Officer: Andrew Murie
Canadian Charitable Registration No. 13907 2060 RR0001
Follow MADD Canada
Keep up-to-date on all the latest news
from MADD Canada. Follow us on:
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