event sponsorship

SANTANA ROW
With 12 million visitors
each year, Santana
Row has a natural
attraction to it’s
fabulous shops,
upscale restaurants
and Mediterraneanstyled residential units.
It continues to be the
premier shopping and
dining destination for
Silicon Valley. In terms
of sales per square
foot, Santana Row is
one of the highest
ranking malls in the
entire Bay Area.
SANTANA ROW VS. OTHER BAY
AREA PROPERTIES
SANTANA ROW (2007 Attendance)
12 Million Visitors
BAY AREA SPORTS PROPERTIES (2007
Attendance)
San Francisco Giants = 3.2 M
Oakland A’s = 1.9 M
Golden State Warriors = 742,267
San Francisco 49ers = 595,207
Oakland Raiders = 467,964
San Jose Sharks = 714,316
BAY AREA DESTINATIONS/EVENTS (2007
Attendance)
Fisherman’s Wharf = 13 M
SF Ballet = 315,000
PARTNERSHIP OPPORTUNITIES
•
EVENT SPONSORSHIP
•
SIGNAGE/ADVERTISING
•
PRODUCT SAMPLING
DISPLAY AND PROMOTIONS
•
COLLATERAL
DISTRIBUTION
•
ONLINE MARKETING
•
ADVERTISING
SPONSORSHIP
•
CUSTOMIZED
SPONSORSHIP PACKAGES
Plus many other specialized
marketing opportunities not
mentioned in this presentation
EVENT SPONSORSHIP
Santana Row’s exciting calendar of events, taking place across
such a diverse property, reach key Bay Area demographic
segments in targeted categories. Every sponsorship and comarketing program is customized to fit the sponsor’s needs and
objectives. Here are just of few of our signature events:
Event
Home & Garden Show (June)
Fashion in the Park (Sep)
Pear Festival/Food & Wine (October)
Light up the Row (November)
Total Impressions
Average Attendance
With Media
40,000 (2 days)
2.7 M
100,000 (3 days)
2.3 M
35,000 (1 day)
1.2 M
50,000 (1 day)
2.5 M
BILLBOARD SIGNAGE
Take advantage of this 16’ billboard at the main entrance to Santana
Row with dominant 8X8’ sign exposure. Located next to two major
shopping centers, this is Silicon Valley’s busiest retail intersection.
1.8 M views/month
CORNER OF STEVENS CREEK BLVD AND SANTANA ROW
WINCHESTER WINDOWS
Your name, logo, and marketing message can be prominently displayed on one, two
or all four windows. Located on busy Winchester Blvd directly across from Century
Theatres, the banners are 9ft wide X 15ft tall.
1.2 M views/month
GARAGE BANNER WRAPS
LUXURY AUTO NAME
DOMINANT BANNER
14ft tall X 28ft wide
280,000 impressions/mo
THREE DIVIDER BANNERS
4’6” tall X 15ft wide
LARGE WALL BANNER
9’6” tall X 10ft wide
CART/KIOSK & BOOTH SPACES
Choose from a variety of customized
carts or 10X10ft booths located in our
high-traffic parks or along Santana
Row. This provides you direct
interaction with shoppers for product
sampling, surveys used for lead
generation, consumer education and
awareness or onsite sales.
*Locations based on availability.
This cart allows you to promote your business by offering
signage and collateral distribution to shoppers and does not have to
be manned. Our staff will work with you to assist in restocking and
organizing your materials.
*Locations and electrical usage based on availability
SIGNAGE & COLLATERAL DISTRIBUTION
22 X 28” SIGNS AND COLLATERAL DISTRIBUTION
Showcase your brand to Santana Row shoppers and visitors
on three 22x28” free standing signs strategically situated in
the most high-traffic areas and poised at eye level for
maximum attention. These signs also have a 4X9” brochures
holder that allows shoppers to take your marketing collateral.
3 Signs:
3.2 M Impressions
3 month agreement required
CONCIERGE CENTER - RACK CARD DISPLAY UNIT
Reserve an 8.5X11” space in our Concierge lounge display,
providing 400 flyers per month to during length of agreement.
LIGHT POLE BANNERS
Targeting pedestrians and automotive traffic, these 24X72”
light pole banners are the perfect addition to your advertising
campaign. These double –sided banners are highly visible and
located throughout the streets and corridors of our property.
5 POLES/10 BANNERS:
3.8 M Impressions
3 month agreement required
We have a total of 130 light pole banners for campaigns, based on availability.
SANTANA ROW DIRECTORIES
Capture the attention of
our shoppers by placing
an ad or an insert in our
directories. Santana
Row’s hand-held
directories are printed
four times a year,
15,000 copies per
printing. Shoppers can
readily find directories
on our 22x28” signs
located along our
sidewalks or at
concierge center.
Back Page Ad premium space
Stand Alone Cards - 15,000
stand alone panel cards
inserted into directories
ONLINE MARKETING
Advertise with your company logo and marketing message linking to
your website with a banner ad size of 1.5” wide x 3” tall available on the
following Santana Row web pages:
Page
All Pages
Dining Page
Home Page
Events
Spas & Salons
Fashions
Specialty Shopping
About Page
Shopping Accessories
Residential Living
Average Views
600,000
202,000
98,552
47,164
39,000
34,136
16,267
14,455
13,625
11,380
ADVERTISING SPONSORSHIP
Co-brand your business with Santana Row.
Mass market your business by choosing from a wide variety of
advertising campaigns or promotions, which provide distinct
opportunities for our partners to reach their select and prospective
audiences.
Place your logo or marketing message on one of our distinguished
print ads, newsletters, or email campaigns or add your tagline or
marketing message to one of our highly-viewed television and radio
campaigns.
SPONSORSHIP
PACKAGES
PROPERTY
SPONSORSHIP
Santana Row specializes in building and executing customized
sponsorship packages that are strategically designed to maximize
our partners’ marketing results. Our wide range of special events,
promotions and advertising target specific consumer groups.
These channels are dynamic and entertaining, providing distinctive
marketing opportunities for our partners.
For customized advertising sponsorship opportunities contact:
Nathan Mitchell, Director of Business Development
nmitchell@federalreaty.com or by calling (408) 551-4631.