MOI OSTROV

MOI OSTROV
MOI OSTROV
MEDIA KIT 2016
EDITORIAL CONTENT
We keep an OPTIMISTIC APPROACH to
everything we write
and present INTELLIGENT and CREATIVE
content in every issue.
54% FASHION
17% BEAUTY
12% FEATURES
8% LIVING
5% CYPRUS & TRAVEL
4% CURRENT AFFAIRS
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com
2016 EDITORIAL CALENDAR
& SPECIAL ISSUES*
JAN-FEB
MARCH
51. THE AFTER PARTY
52. THE WEDDING ISSUE
Ad Close: 14.12.15
Artwork by: 17.12.15
On-Sale: 07.01.16
Ad Close: 15.02.16
Artwork by: 18.02.16
On-Sale: 01.03.16
April
MAY
53. THE 70’s ISSUE
54. X-FACTOR
Ad Close: 12.03.16
Artwork by: 18.03.16
On-Sale: 01.04.16
Ad Close: 12.04.16
Artwork by: 18.04.16
On-Sale: 01.05.16
JUNE
JULY
55. EDITORS CHOICE
56. HEAT
Ad Close: 12.05.16
Artwork by: 18.05.16
On-Sale: 01.06.16
Ad Close: 12.06.16
Artwork by: 18.06.16
On-Sale: 01.07.16
AUG-SEP
OCTOBER
58. THE TRAVEL ISSUE
59. THE FALL STYLE ISSUE
Ad Close: 01.08.16
Artwork by: 10.08.16
On-Sale: 10.08.16
Ad Close: 12.09.16
Artwork by: 18.09.16
On-Sale: 01.10.16
NOVEMBER
DECEMBER
60. STAFF PICKS
61. XMAS MUST HAVES
Ad Close: 12.10.16
Artwork by: 18.10.16
On-Sale: 01.11.16
Ad Close: 12.11.16
Artwork by: 18.11.16
On-Sale: 01.12.16
* Editorial Calendar & Special Issues Subject to Change
Nikolaou
Shop
2· Paphos,
CY8016
· Tel:052
+357
26 +357
936 052
· Fax:
26 100 191 · www.moiostrov.com
7, Nikolaou 7,
Ellina,
Shop 2Ellina,
· Paphos,
CY8016
· Tel: +357
26 936
· Fax:
26 100
191+357
· www.moiostrov.com
THE READERS
Who they are?
WHO READS MOI OSTROV
Total Audience:
Women:
Men:
Median Age:
Any Degree:
Single:
Employed:
Living with children under 18
Readers per copy:
44,100
34,398 (78%)
9,702 (22%)
35
85%
38%
69.7%
65%
5.78
Source: Moi Ostrov 2015, based on research and estimates by Moi Ostrov magazine, data collected from May
2012 until December 2015. Digital Platform Statistics are gathered from Facebook, Awstats, Analytics and
ISSUU
RUSSIANS IN CYPRUS
Russians (registered) living in Cyprus
Russian Tourists visiting Cyprus
50,000
500,000
Sources:
CYSTAT - Cyprus Statistical Survey
RUSSIAN TOURISTS ARRIVALS IN CYPRUS YEAR-BY-YEAR
2009
2010
2011
2012
2013
2014
2015
2016
-
148,734
225,000 (+51,2%)
334,000 (+48,4%)
474,419 (+42.1%)
608,576 (+28.3%)
636,766 (+4,6%)
550,000 (533,788 until September)
500,000 - 650,000 (estimated)
Nikolaou
Shop
2· Paphos,
CY8016
· Tel:052
+357
26 +357
936 052
· Fax:
26 100 191 · www.moiostrov.com
7, Nikolaou 7,
Ellina,
Shop 2Ellina,
· Paphos,
CY8016
· Tel: +357
26 936
· Fax:
26 100
191+357
· www.moiostrov.com
READERS
What they say?
The Reader
The Moi Ostrov reader is a Russian woman in her prime, she knows
what she wants and her opinion matters, she is a trendsetter, a
mother and she is living in Cyprus because of its safe environment and
comfortable climate.
The Moi Ostrov readers also read
64.3% VOGUE
53.6% ELLE
53.6% Instyle
32.1% Harper’s Bazaar
35.7% Marie Claire
35.7% Psychologies
Fashion & Media related jobs
22.2% Advertising
3.7% Fashion or textile design
18.5% Retail/Showroom
7.4% Merchandising/Buying
18.5% Events
11.1% Public Relations
3.7% Publishing
55.6% non of the above
Shopping Attitudes
80% prefer to buy designer or luxury brands.
80% prefer to buy brands that reflect their personal style.
64% prefer to buy environmentally friendly products for their home
whenever possible, even if they are more expensive.
48% are one of the first of their friends to try new products or services
92% prefer to buy based on quality, not price.
100% are frequently asked for shopping advice.
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com
CIRCULATION
Limited release to 44,100 Russian Speakers at
• Paphos and Larnaca International Airports
(at the baggage claim area, distributed by Airport Media Ltd)
• Skylink Private Jets and Lounge
(suppplied to each jet using the skylink services as well as in the lounge area)
• Selected four and five star Hotels & Spas
(Hilton, Le Meridien, St Raphael’s, Amathous, Grand Resort, Alexander the Great, Golden Bay,
Atlantica Aeneas, Atlantica Mira Mare, St George, Thalassa, Londa, Aquamare...)
• Cafeterias, restaurants, clubs and other exclusive venues
(Pralina, Flo Cafe, The Lighthouse, The Garden, Puesto, Blue Berry, 7 Seas, Columbia Steak House,
La Boca, Gold Sakura, Chocolate Soup, Pascuchio, Дома Cafe, The Yacht Club)
• Supermarkets, bakeries, groceries stores, Russian shop
(Rus Market, Slavianka, Oscar Dvd, Apelsin, Sigma bakeries, Supermarkets)
• Cool stores and boutiques across Cyprus
(Marc Cain, Bogner, Saga Boutiques, Baldinini, Tru Trussardi, Labels, Dolce Vita, Wanted, Bluet,
Parasuerte, Designers Labels, Timinis)
• Industry professionals
(Beauticians, Hair saloons, stylists, makeup artists, model agencies, real estate offices, bloggers,
media houses)
• Business centers and international business meeting points
(Russian Cultural Centre, Russian Embassy, Bank of Cyprus IBU)
• Subscribers
•Digital: Free to read and download at www.issuu.com/moiostrov
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com
WHAT’S NEW
TALK OF THE TOWN
• Incorporate your product and image in a highly visible in-book
environment with nation wide exposure
• Align your brand with the authority of MOI OSTROV
• Increase brand awareness
• Great for product launches, new service and opening of new
stores or locations
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com
PRODUCT
PLACEMENT
YOUR ITEMS CHOSEN BY OUR EDITORS
• Your products presented by our editorial team.
• Align your brand with the authority of MOI OSTROV
• World class fashion editorials with international top models and
photographers, fashion trend pages, beauty trends, beauty news,
interior design, beauty editorials, cover photos, editors picks and
special features with gift ideas and must haves.
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com
MOIOSTROV.COM
WEB DEMOGRAPHICS
SOCIAL DATA
Unique
Visits
Pages
Facebook Page 1
7,860
5,232
11,727
85,982
Facebook Page 2
5,512
Instagram followers
6,821
Country
Instagram posts
248
Cyprus
59%
Twitter Followers
1,198
Russia
13%
Twitter Tweets
4,378
YouTube Views
23,618
Browser Language
English
69%
Russian
27%
Age Groups
18-24
18%
25-34
32%
35.44
18%
45-54
15%
55-64
16%
Source: Google Analytics Universal
Other accounts
Tumblr, Pinterest, Google+, Flikr....
Moiostrov.com is a bi-lingual website featuring articles in both English and Russian
targeted primarily at Russian expats living in Cyprus and Russian speakers who plan to
visit or move to Cyprus. The content focus follows the printed magazine with fashion
and beauty being two of the top categories. Moiostrov.com is tied to Moi Ostrov
Magazine’s social media platforms, such as Facebook, Twitter and Google+, which are
also the site’s main traffic sources as each article is shared on all the platforms.
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com
MOIOSTROV.COM
BANNERS
Size
300×250 Pixels
Duration
Monthly
Location
Right side bar
Banners are rotating on all pages of the website on the right hand side
over five ad zones each receiving an average of 50,000 views per month.
Banner position 1 has 5 rotating ads
Banner position 2 has 4 rotating ads
Banner position 3 has 3 rotating ads
Banner position 4 has 2 rotating ads
Banner position 5 has 1 static ad
Banner Ad Rate (applies for all ad zones) 80+vat/month
Microsites & Articles
Advertise your company through our socially integrated microsites and
stories giving you a unique way to reach our readers through a professional
presentation about your business followed by monthly updates on new
produces, services, press releases or other news that you wish to offer to our
audience.
All stories are shared instantly through our Facebook (currently with over
10,000 fans and followers) the authors (your Moi Ostrov Admins) personal
account, as well as our Google+, Twitter and LinkedIn accounts.
Stories are published in English and Russian which means you will have two
stories on our news-feed, one in English and one in Russian, every month.
Word count
5,000 words (Translation is included in the sponsored story subscription giving
you 50 Euro worth of free translation per update)
Images
1-20 Images presented inline with text or as a beautifully tiled image gallery
easily navigated on desktop, tablet or mobile.
Featured Image: / Video
Support your message with a visual, each story has one featured video or image,
videos are instantly playable from the landing page or category view as well as
displayed on the social networks where the story is shared.
Sponsored Stories Rate
960+vat per year (only 80 euro per month)
Commitment
Yearly contracts of 12 months including 12 updates (24 published and shared
stories)
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com
MOI OSTROV
2016 ADVERTISING RATE
RATE CARD no 13, EFFECTIVE FROM DECEMBER 2015 ISSUE NO 71
English
Rate in €
Русский
Full Page (Left)
485
1/1 полоса
Spread
900
Разворот без позиционирования
Guaranteed Right Hand Page (RHP)
525
Гарантированная правосторонняя
страница
Full Page RHP (first 1/3 of the
magazine)
625
Полоса в 1/3 журнала
First Spread
1785
Первый разворот
Second Spread
1485
Второй разворот
Third Spread
1350
Третий разворот
Fourth Spread
1250
Четвертый разворот
Fifth Spread
1150
Пятый разворот
Inside Back Cover / Spread Option
800 / 1250
Внутренняя задняя обложка /
разворот
Back Cover
1400
Задняя обложка
Floppy cover spread (2 pages)
2200
Гейтфолдер (2 страницы)
Inside cover fold spread (4 pages)
1950
Гейтфолдер (4 страницы)
SERVICES & ADVERTORIALS
УСЛУГИ
Complete ad design
250
Законченный дизайн рекламы
Graphic Design | Ad Design work
/ Hour
50
Работа графическиго дизайнера / час
работы
Advertorial 2 Pages (incl. Production)
1050
Рекламная статья 2 страницы
Advertorial 4 Pages (incl. Production)
1920
Рекламная статья 4 страницы
• The contract discounts and rates are for advertisements placed within a period of 12 months from the
placement of the first ad. Moi Ostrov issues 10 issues per year.
• Prices are in Euro (€) and do not include VAT
• Please see our editorial calendar for booking, cancellation and materials deadlines.
• Advertising in Moi Ostrov magazine is subject to Moi Ostrov Advertising Terms and Conditions available
at www.moiostrovmediakit.com & attached to our advertising contracts.
• Translations for print advertisements are provided free of charge (word/doc file), for translation directly
on design files a design charge of 50€ + vat/hour will be charged.
• Since out-of-specifications material could negatively impact the quality of reproduction, all advertising
material furnished out-of-specification may result in an additional charge of up to 50 Euro.
TERMS OF PAYMENT
All advertisements should be prepaid
For contracts with credit, additional
charges may apply and credit references may be requested.
Advance Billing in Full -10%
Prepay the whole contract of at least
3 ad placements for an additional 10%
discount on your total contract.
ADVERTISING AGENCIES
Agency discounts for registered agencies.
CONTRACT DISCOUNTS
Number of ad pages Discount
2
5%
3
10%
4-5
15%
6-9
20%
10-15
25%
16-20
30%
21+
35%
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com
MOI OSTROV
AD SPECIFICATIONS
& ARTWORK REQUIREMENTS 2016
INK SPECIFICATIONS: 4/C process. (CMYK)
COLOUR PROFILE: coatedFOGRA39
DENSITY: Total density should not exceed 300%
MARKS: All marks (trim, bleed) should be included in all colours and must
be located 6 mm from trim and should not invade the live or bleed areas.
BINDING SPECIFICATIONS: Perfect bound
PRINTING METHOD: offset.
PUBLICATION TRIM SIZE: 16.5 x 22.5 cm
GENERAL RULES: Allow minimum 3mm on all sides for bleed ads.
Text smaller than 10 pt and any solid type smaller than 6 pt cannot be guaranteed for perfect readability; white colour objects cannot be set to overprint.
AD SIZES IN MM
Ad
Full Page
Spread
BLEED
171 x 231
336 x 231
TRIM
165 x 225
330 x 225
LIVE & NO BLEED AD
159 x 219
324 x 219
Gutter safety (SPINE) for TYPE: 6 mm from each side of spread centre
or 6 mm from the side bordering the spine for full pages.
Note: Perfect alignment of type or design across the gutter of two facing pages cannot
be guaranteed.
All sizes are width x height in mm.
ACCEPTABLE MEDIA & FILETYPES
SHIP PROOFS TO : Moi Ostrov Ltd, 7 Nikolaou Ellina, Shop 2, CY8016 Paphos.
Note: All electronic data will be held for six months from date of last insertion and all original disks will be
destroyed after production cycle.
ACCEPTABLE FILE FORMATS
PDF.Single page PDF/X-1a—PDF version 1.3; Fonts must be embedded and subsetted.
JPG.CMYK, high-quality JPEG or lossless Zip compression
TIF.Saved as Copy (No Layers) with lossless LZW compression
FILES FOR TRANSLATION
For ads that will be translated by Moi Ostrov; an editable PDF file with embedded fonts
must be submitted, artwork charges apply for translation on the design file.
Moi Ostrov takes no responsibility for the accuracy of translations provided or for
errors or omisisons in the translation (design charge apply 50 euro + vat / hour)
Trapping is the responsibility of the file provider.
5th COLOUR All custom ink colours must be approved by Production Manager and
identified by PANTONE number. Note: Any non-process colors in the file will be converted to CMYK. Conversion process may compromise the integrity of the file.
UNACCEPTABLE FILE FORMATS :
Other file types—such as Postscript, EPS, native Photoshop, Quark, InDesign, Illustrator, Corel Draw etc.
NOTE: Since out-of-specifications material could negatively impact the quality of reproduction,
all advertising material furnished out-of-specification may result in an additional charge of up
to 50 euro.
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com
ADVERTISERS
FASHION & BEAUTY
FASHION BRAND AD
Angelo Marani
Aldo
Anna Dorothea Milano
Anna Rachele
Attrattivo
Avanti Furs
Bagatt
Baldinini
Billioanire Italian Couture
Bogner
Brachi
Braccialini
Calvin Klein Jeans
Calzedonia
Camaïeu
Casadei
Carlo Joaillier
Catimini
Charles & Keith
Chopard Sunglasses
Diego M
Dior Sunglasses
Donna Karan
Elisabetta Franchi
Evita Peroni
Fendi
Gucci Sunglasses
Guess
Ice-Watch
Intimissimi
Karen Millen
Lapin House
Lise Charmel
Malimo
Marc Cain
Magistral
Mango
Max & Co
Ocean Blue
Parasuco
Parfois
Paul & Shark
Philipp Plein
Prince Oliver
Sergio Rossi
Shan
Stuart Weitzman
Thomas Wylde
Tru Trussardi
Trussardi Jeans
United Nude
Versace
Waggon Paris
Zilli
FASHION BOUTIQUE
34 The Shop
Alaloum Boutique
An`ge
Angel Lingerie
Ariella Boutique
Arielle
Avraamides
Baldinini Boutique
Black Diamond
Brouska
Boys and Girls Boutique
BSB
Cinema Boutique
City Shop
Cool
Cyprus Premium Outlet
Danzante
Debenhams
Designers Labels
Dolce Vita
Elite Furs
Entro
Evita Peroni
Fasion Cafe
Femme Femme
First Boutique
Fior
Furs-A-Porter
G-Star Raw
Helena G
Ice Watch
Inochi
Invito
Ioannou Optical House
Jo Alexandrou Milleny
Kalydjian Group
Kids Klozet
Kouross
Labels
Lapin House
Le Stelle
Lips Boutique
Liza’s Palace
Luigi Loves Luisa
Mallouppas & Papacostas
Marasil
Marisa Castelli
Mary’s Brides
Men by Ozz
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com
ADVERTISERS
FASHION, BEAUTY, JEWELLERY & SERVICES
My Mall
Naked Boutique
No Name
Obsession
Ocean Blue
Online
Osé
Pampolina
Parasuco
Phard
Plaisir Boutique
Plantation
Pretty Girl
Ramazotti
Raxevsky
Saga Boutique
She boutique
Shozz
Sinequanone
Socks and Tights
Soho me boutique
Splash by the Beach
Splash Man
Studio Ozz
Terminal
Terra Plana
Tiffany Boutique
Timinis Boutiques
Truyes Optical Gallery
United Nude Store
Versace Boutique
Via Eccellenza
Vici Versa
Vito Ponti
Wanted
FASHION DISTRIBUTORS,
AGENTS, SHOPPING MALLS
C & C Londou Brothers
My Mall
Kings Avenue Mall
City Shop
Highstreet
Tax Free
Naked
JEWELLERY
Avlaia
Carlo Joaillier
Christian Xenon Jewellery & Watches
Constantinos Jewles
Graff
Inspirations by Tonia K
Natalex House of Diamonds
Palmiero
Pandora
Pomellato
Ponte Vecchio Gioielli
Profile Jewelllery
Smartrocks
BEAUTY
Beauty Masters
Bio Sculpture Gel
Body Zone
Carita Paris
Chi
Diego Dalla Palma
Intress Spa
Juvena Caviar Gold
Lancaster
Lash Beauty Bar
La Femme
l’Occitane
Make Up Studio Xenias
Nivea
Red Orange
Therapolis Beauty Center
Via Vasilisa
VENUES
7 Seas @ Columbia Plaza
Dizzy Bizzy
Fashion Cafe
Loft Club
Notos Music Bar
Pepenero Gemma
Prestige Fashion Bar
Robin Hood
Sesto Senso
Sesto Senso Gold
Tropical Nights
Velvet Hall
LUXURY SERVICES
Alex Limo
Interyachting
St James Travel
PROPERTY
Akamas Bay Villas
Alexander Promotions Ltd
Aphrodite Hills
Askanis
Athanasiou
Cap St Georges
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com
ADVERTISERS
THE BEST OF THE REST
Cybarco
Fitzgerald Estates
Ice Developers
Limassol Marina
M & A Avxentiou
Minthis Hills
P & M Development
INTERIOR
3F Gallery
7 Sette
Akanthos
Armani Casa
Bellagio
Brave Decor
Bretz
Coco-Mat
Home IQ
Home & Deco
Kommandor
Moda Bagno
Parousiasi
PKS
Rooms
Salt & Pepper
The Shop
RESTAURANTS & WINERIES
Avli Tou Vassilea
Cafe Nero
Captains Table
Cava Remuage
Columbia Steakhouse
Crystal Marina Lounge
Don Luigi’s
Enotis Group
Fikardos Winery
Fine Wine Boutique
French Depot
Hadjiantonas Winery
La Maison Fleurie
My Chef at Home
Phukhet Restaurant
Pralina
Roku
Samisen
Sakura
Spectus Cava
The Ship Inn Bar
The Garden
The Yacht Club
Tsangarides Winery
Vasilikon Winery
BUSINESS & FINANCE
Bank of Cyprus
Hellenic bank
Eurofast Global
Timkas
Thalassa Conference Center
Investor Morse
Agapinor
Investor Morse
SAN Holdings
EVENTS & ACTIVITIES
Romeo and Juliet
Goran Bregovic
Paphos Aphrodite Opera
Renaissance De Luxe Modelling
Kristina Orbakaite
Nastia & Potap
Limassol Jazz Festival
Dance and Fitness Convention
Health and Fitness Convention
Cyprus Salsa Congress
Verka Serduchka
Music Open Pafos Festival
With Love To Women
SPORT & FITNESS
Latchi Watersports
Kitesurfing Cyprus
Poseidonio Gym
La Salsa Dance School
Royal Fitness
OTHER
Aphrodite Water Park
Paphos Bird Park
Eleouthkia Botanical Park
Red Rose
Lazy Bean
C.M. Londou Trading Ltd
Motherland
Ship Shape
Sony
American Academy
Prestigio Plaza
Choice Fm 104.3
Hit 91.4 Fm
Condeana
Century Travel
Gevorest Sleep Designs
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com
ADVERTISING
C O N TAC T S
MOI OSTROV MAGAZINE
Advertising Director
Alexander Papacosta | English
admin@moiostrov.com
PR | Features | Advertorials
Masha Salko | Russian
masha@moiostrov.com
Moi Ostrov Ltd
7, Nikolaou Ellina, Shop 2, CY8016
tel. +357 26 101 391
fax. +357 26 100 191
mob. +357 99 164 158
email. advertise@moiostrov.com
web. www.moiostrov.com | www.moiostrovmediakit.com
Reg. HE319483
Issn. 1986-2083
MOI OSTROV STUDIO
26, Vassileous Constantinou
8021 Paphos
tel. +357 26 936 052
email. studio@moiostrov.com
web. www.moiostrovstudio.com
7, Nikolaou Ellina, Shop 2 · Paphos, CY8016 · Tel: +357 26 936 052 · Fax: +357 26 100 191 ·
www.moiostrov.com