Benefits of Your CCC Solutions

Rights & Licensing Management
Leveraging the content treasure vault:
new strategies, tools and channels
Klopotek Publishers’ Forum: Berlin, April 2015
Michael Healy
Executive Director, International Relations
Copyright Clearance Center
The Publishing Industry is …
• A rights business …
• But mostly fails to recognize it
• Traditional focus on selling “units”
• Rights: outside the “mainstream”
Perceptions are changing
• We sell less. We license more
• Every network transaction = a rights transaction
• New industry players
• Digitally native content
• “The answer to the machine is in the machine”
Content sharing
Source: Copyright Clearance Center Information Consumption and Use Survey 2013
Content sharing
Source: Copyright Clearance Center Information Consumption and Use Survey 2013
Sharing Content Weekly…And Often Daily
Immediate team
81%
Colleagues within
57%
Executives
52%
Business Partners
29%
Clients
28%
International Colleagues
© Outsell, Inc. All rights reserved.
22%
Tools Make Content Sharing Easy
• Social Networks
• Email
• Linking
• File-sharing
Social networks
• Facebook
– 1.39 billion active users each month
• Twitter
– 288 million active users
– 500 million tweets per day
• Snapchat
– 100 million active users
– 400 million snaps per day
Barriers to Progress?
• Do Rights professionals feel threatened?
• Is leadership really engaged?
• Investing at a time of commercial uncertainty?
• Insufficient standards & best practices?
• “The Rights Silo”
“
We need a global infrastructure that
permits simple, global licensing. One that
makes the task of licensing cultural works
legally on the Internet as easy as it is to
obtain such works there illegally.
”
Francis Gurry
Director General
WIPO
How Collective Licensing Works
Copyright
holders
Rights from many sources are available
in one place
Content
users
How Collective Licensing Works
Copyright
holders
Royalties are collected from content users
and distributed to rightsholders
Content
users
Benefits of Collective Licensing
• Faster, more convenient
for content users than pursuing rights
from individual copyright holders
• More efficient
way for copyright holders
to license material to
many different
customers
Rights with Content
Control Over What Can
Be Licensed
Licensing Options Are Set By The Publisher
Flexible Licensing
Customer Answers Questions Regarding Reuse
Publisher maintains
control of the licensing
process
Instant Price Estimates
Price estimates are based
on order details
Order Verified And Completed in Minutes
Instant licensing
Customer Never Leaves Publisher’s Site
What’s the Value?
• Efficiency
• Rights protection
• Revenues
$1.5B in Distributions in the Last 10 Years
($ In Millions)
$200
$192.5 Million
in 2014
$150
$100
$50
$0
2005
2006
2007
2008
2009
2010
2011
Data based on CCC’s fiscal year: July 1 – June 30
2012
2013
2014
Thank you!
Michael Healy
Executive Director, International Relations
mhealy@copyright.com
@mjhealy