2LIMA COLOMBIA WEB EDITABLES

LIMA, the Global Trade Association
for the Licensing Industry,
INVITES YOU
Licensing:
Take Your Company to the Next Level
NH Collection Royal WTC
Edificio World Trade Center
Salón Colombia
Cra. 8a No. 99 - 55
Bogotá - Colombia
21 April 2016
8:00 a.m. to 6:00 p.m.
A 360 View of the Licensing Business
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LEARN FROM THE BEST!
Licensing: An Industry on the Rise
General manager The Walt Disney Company Andean region
PANEL:
Licenses: The Magic of Doing Business
LICENSING IN COLOMBIA: A CHALLENGE, A
DREAM OR AN OPPORTUNITY?
How does a license help a brand?
Marketing Manager Grupo Papelero Scribe
VICTORIA E. CASASBUENAS
Why promote a product with a license? Is it
profitable?
In a country with such a variable exchange
rate, what is the best way of working with a
license?
What can we do about piracy?
DISCOVERY CHANNEL
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Discovery Kids: The New Image
Animal Planet: The Start of the New Animal Planet
DTR in Colombia
Brazil: A Success Case
Ana Pirata: A Triumph in Colombia
Fighting Against IP Infringement
Brand Manager Animaccord Animation
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Masha & the Bear: A New Children’s Hit in
Latin America
Opportunities Brought by Hello Kitty in
Latin America
Music Licensing: A Good Business
Mariana Pajón Manager
Licensing as a Strategy
General Motors Manager
Cocktail Reception to follow with Special Musical Guest
Limited Seats Available - Sign Up Now:
info@x-actmarketing.net*
PH: (+57 1) 651 25 06
*Entrance Cost:
$ 50.000 pesos + IVA - 1 person per Company
$ 100.000 pesos + IVA - 2 people per Company
$ 175.000 pesos + IVA - 4 people per Company
-Costo includes Lunch and Snacks-
Payments:
Checking Account No.909000473 Bank BBVA under X-ACT MARKETING & DESARRROLLO DE NEGOCIOS SAS
Nit 900 815226-0
Address: Carrera 51 # 97A - 08 / Ph: 2365757