media kit - The Weekly Challenger

1967 - 2014
MEDIA KIT
2500 Dr. Martin Luther King, Jr. Street South
St. Petersburg, Florida 33705
Phone: 727-896-2922 • Fax: 727-823-2568
Ethel L. Johnson, President/CEO
We Value Diversity. We Value Education. We Value History.
advertising@theweeklychallenger (advertisements)
editor@theweeklychallenger.com (press release)
www.theweeklychallenger.com
For 46 years, The Weekly Challenger Newspaper
has been the most comprehensive source for
gathering, organizing and presenting news and
information to the African American
communities of Tampa Bay.
In addition to in-depth research and thorough
reporting of local events, The Weekly Challenger
Newspaper offers complete coverage of news
from the immediate region, state and national.
Weekly sections include: Community News;
Opinions; Tampa Bay News; State News;
National News; Black History; Entertainment;
Religion; Obituaries; and Classifieds.
The paper is published on Thursdays, and has a
strong distribution in Pinellas and Hillsborough
Counties, which allows advertisers and readers
alike, rewarding benefits of a market untapped by
mainstream media.
Our readership continues to grow as journalism
excellence exceeds past standards and sets the bar
for competitors in our market.
You will find The Weekly Challenger Newspaper
ideal for advertising, corporate image campaigns,
sales of products and merchandise, leisure
activities,
special
events,
dining
and
entertainment, services, coupons, and virtually
anything else.
Additionally, special supplements and inserts are
offered throughout the year and extend an
opportunity to local and national advertisers,
during those times of the year when you want to
use an incentive to motivate participation, or just
to show customer appreciation.
Our market looks to our advertisers for help in
making purchasing decisions, and they will seek
out your message. We look forward to you joining
our many satisfied advertisers.
Give us a call today!
Sincerely,
Ethel L. Johnson
Ethel L. Johnson, President/CEO
900 Larkspur Landing Circle, Suite 295
Larkspur, California 94939-1758
phone 415.461.6006 fax 415.461.6007
www.verifiedaudit.com
October 22, 2013
Lyn Johnson
General Manager
The Weekly Challenger
2500 Dr. Martin Luther King Dr.
St. Petersburg, FL 33705
Hello Lyn,
I am pleased to confirm that The Weekly Challenger is a client in good standing of Verified
Audit Circulation.
As a member in good standing of Verified Audit Circulation, The Weekly Challenger may use
Verified’s audit logo on promotional materials and in its publication without restriction.
As you know, Verified is the leading circulation auditor for free and paid publications. Verified’s
members profit from Verified’s sterling reputation and their association with Verified Audit
Circulation. Advertisers benefit from the authoritative and standardized presentation of
circulation data in audit reports.
We appreciate the opportunity to provide audit services for your publication.
Sincerely,
Alan Levy
Vice President, Marketing and Sales
415.461.6006 *213
ADVERTISING GUIDELINES
• Prepare a folder and include: the ad, the artwork and the fonts (saving the ad in
either a jpg or PDF format)
• In sending a QuarkXPress file, save the ad with the artwork and put all the fonts in
a suitcase by doing a “collect for output.”
• Set the document up in its actual ad size.
• The Weekly Challenger production department uses QuarkXPress 9.
When you are ready to send the ad, please follow this short checklist
in order to avoid the most common problems:
• Make sure you included the fonts, or that they are properly outlined.
• Make sure you included the photos/artwork.
• Make sure the images have adequate resolutions (150 to 300 dpi is good).
• Make sure you don’t send ads with the incorrect formats such as Freehand,
PowerPoint, etc.
• Make sure you send the files with proper encoding – i.e. jpg or PDF.
• Make sure the ad is the correct size!
Send your email to: advertising@theweeklychallenger.com with the Subject matter:
Your customer name or tag line of your ad. It is helpful to include the run dates, the
ad size, a contact name and telephone number in case we have questions.
When we get a customer’s email, we send a reply message stating –
Yes, we received your email, and it is fine.
OR
Yes, we received your email but … missing fonts; missing photos; wrong size;
document unreadable by our systems; application of use; no color; etc.
Please try again!
RATE SCHEDULE - Effective January 1, 2014
P ROCESS C OLOR - LOCAL R ATES
Ad size
One Insertion
Per issue
Six or more consecutive
insertions / Per issue
Full page
$2160
$1080
Half page
$1080
$540
Quarter page
$540
$270
Eighth page
$270
$135
* Insertions $80.00 per thousand
*Delivery: One (1) week prior to insertion
Sun Coast Press, Attn. Jim Murray, 200 East Venice Avenue, Venice, FL 34285
• Ad must run consecutively to qualify for the 6X discount.
(Applies to signed multiple issue contracts only.)
• Cancellations of frequency contracts are subject to be short rated
(i.e., if a six-time contract is cancelled before all insertions are completed,
the advertiser will be charged the one time rate for each published insertions).
• Advertising reservations are due by 5 p.m. Monday for Thursday’s publication.
• Advertising materials are due by 5 p.m. Tuesday for Thursday’s publication.
MECHANICAL SPECIFICATIONS
PRINTED OFFSET – 12 INCHES BROADSHEET
6 Column Format • 85 Line Screen • Full Page Dimensions = 10.5” wide X 20” tall
1 Column Width ...........1.54”
2 Column Width ...........3.33”
3 Column Width .........5.125”
4 Column Width...........6.91”
5 Column Width...........8.70”
6 Column Width...........10.5”
FULL PAGE ....................................6C (10.5”) X 20”
HALF PAGE....................................6C (10.5”) X 10” or 3C (5.125”) X 20”
QUARTER PAGE...........................6C (10.5”) X 5” or 3C (5.125”) X 10”
EIGHT PAGE .................................3C (5.125”) X 5” or 2C (3.33”) X 7.75”
®
LOOK FOR ONLINE ADVERTISING OPPORTUNITIES
WITH THE WEEKLY CHALLENGER AVAILABLE IN THE NEAR FUTURE
ADVERTISERS
Past and Current
Publix Supermarket
The Home Depot
Pinellas County Schools
Hillsborough County Schools
Winn Dixie Supermarket
NNPA
University of South Florida
Pinellas County Government
City of St. Petersburg
WRXB Radio
The Black Pages
The Power Broker Magazine
Badcock & More - Pinellas Park
Badcock & More - St. Petersburg
Zion Hills Morturary
Creal Funeral Home
McRae Funeral Home
Calvary Cemetary
Pronto Car Wash
Axxis Advertising
Marshall Advertising
Athletic Zone
SPC/Palladium
American Stage Theatre
Tampa Bay Performing Arts Center
Ruth Eckerd Hall
Southwest Airlines
Welch Accounting
Mid-Peninsula Seafood
Dr. Deborah Flanagan
Drs. Ligon and Ligon
The Florida Lottery
Cooper DDB Advertising
Dimmitt Cadillac
Lokey Mercedes
Crown Pontiac
Larry Walker Insurance
Earnest Williams State Farm
Dianne Speights, Mary Kay Cosmetics
Webb Bail Bonds
F & B Drugs
Museum of Fine Arts
Alpha Phi Alpha Fraternity, Inc.
Bright House Networks
Lou Brown Realty
Academy Prep
Anson-Stoner
Hospice
Progress Energy
Bayfront Hospital
READER PROFILE
GENDER: Male - 42% • Female - 58%
AGE: 30 to 69 - 55%
HOUSEHOLD INCOME: of $50,000+ 58%
PROFESSIONAL OCCUPATIONS: 47%
GENERAL DISTRIBUTION AREA
Pinellas County
By Zip Codes
33701, 33705, 33707, 33710, 33711, 33712, 33713
33755, 33756, 33771, 33773, 33774, 33778, 34689, 34695, 34698
Circulated Every Thursday
Readership: 100,000 monthly
THE BLACK PRESS believes that America can best lead the world from racial
antagonism when it accords to every man, regardless of race, creed or color,
his human and legal rights. Hating no man, fearing no man... the Black Press
strives to help every man in the firm belief that all men are hurt as long as
anyone is held back.
Memberships