Change is the new norm

Change is the new
norm
…and a few insights on
how to survive and thrive
Who am I?
• Development manager
& Head of Fonecta Dev
o 10+ years relationship with
digital services
o 6+ years leading several
agile development team
o Currently leading Fonecta
development team &
overseeing development of
Fonecta’s digital products
& services
Teemu.Toppola@fonecta.com
+358 404879604
Fonecta; facts &
numbers
• NR/2015:
– 142 meur
• c. 850 employees
• Top brands
o Fonecta.fi
o 020202
o Finder
o Caller
Fonecta’s
continual
transformation;
why & how
①Skin or get skinned
 Your business is about to
get eaten
②Stay relevant
 Needs of your customers
change –be ready to
adapt!
 Ways, tools and habits of
consuming your products
change – so should you!
WHY
CHANGE?
%
Ever-growing
number of
people
consume
internet while
mobile!
2015
2013
%
2011
0
Lähde: TNS Gallup, NetTrack 2015
20
40
60
Example: Fonecta
Caller
• Purpose: To bring
phonebook into
peoples pockets
o Launched in 2012
o Circa 1 million users
per month
o Over 2 million
downloads
o + 20 million searches
made
Gartner Digital Marketing Transit Map
Everything essential for
digital marketing and
sales
Online
Services
Gartner Digital Marketing Transit Map
HOW TO
CHANGE
… or keep
up with
it?
①Start small & let it
grow
②Increase speed &
keep pace
③Worry less, prepare
more
④2 pizzas & 8 weeks
Start small…
• Fonecta Markets was
founded in 2011 to
introduce innovation,
digitalization & new
ways of working in
Fonecta
• 2011 under 10 experts,
in 2016 c. 70
• From “Fonecta
skunkworks” to leading
business development
of whole Fonecta!
Increase speed…
2009
12
2010
43
8
4
2011
2012
Should we/you be worried?
Yes!
 We maintain and develop
over 50 applications running
on 400 – 450 servers at any
given time
 No OPS-teams!
 Any developer, any time can
deploy to prod.
 No consolidated test-suites
No!
 Continuous & broad
monitoring of all
applications and servers
 Every developer is also sys/db-admin (DEVOPS ftw!)
 Any developer, any time can
deploy to prod.
 We are able to build our
services several times a day,
if needed
About pizzas & focus…
2 pizzas, Fonecta-style
8 weeks rule
Wrap-up & takeaways…of
sort
 Change is inevitable, like it or not
 You don’t stay relevant, you keep yourself
relevant
 Start small & move fast
 Short term goals over long term plans
 Optimize for reaction, not foresight or
prediction
Wow,
much
thanks for
listening!