Digital Marketing Conference 2015 Audience Overview The Premier Gathering

Digital Marketing
Conference 2015
The Premier Gathering
for Senior Marketing Leaders
May 5 – 7 | Manchester Grand Hyatt | San Diego, CA
gartner.com/us/marketing
Audience Overview
In the inaugural year of the conference, we anticipate approximately 300 CMOs,
Digital Marketing Leaders, Social Marketers, Senior Marketing Leaders to attend.
The focus will be on driving a primarily C-level marketing audience in subsequent years. Event Overview
Now more than ever, digital marketers are assuming greater responsibility for growth as
companies increase their digital marketing investments with the expectation of increased
revenue and profits. This emphasis on growth has driven three key trends in digital
marketing:
Who will attend?
• Chief Marketing Officers
• Chief Digital Officers
• Chief Digital Officers
Vice presidents, heads, directors
and managers in the following
digital marketing disciplines:
• Branding
• Customer Experience
• Digital Commerce
• Experience Design
• Accelerating digital engagement
• Marketing Analytics
• Using data to achieve digital success
• Marketing Communications
• Driving digital business growth.
The inaugural Gartner Digital Marketing Conference 2015 will help digital marketing
leaders tasked with achieving these objectives define the way forward, providing
focused insight on eight key areas:
• Marketing Operations
• Multichannel Marketing
• Mobile Commerce
• Online/Web Marketing
• Social Marketing
To become a sponsor and for more details, contact:
Paul Giarratano, Account Manager (Companies A-N) • 1-203-316-6043 • paul.giarratano@gartner.com
Christopher Sherman, Account Manager (Companies O-Z) • 1-203-316-6752 • christopher.sherman@gartner.com
Gartner Digital Marketing Conference 2015
May 5 – 7 | Manchester Grand Hyatt | San Diego, CA | gartner.com/us/marketing
Accelerating Your Digital Journey
A Three-Track Program
Analyst Chair
Track A: Driving Results While Innovating With Data
The top marketers have a smart approach to harvesting, analyzing and activating data.
Data is an opportunity, not a dilemma, and it can jump-start a digital marketing program.
In this track, we look at practical ways digital marketers can use data to deliver results –
for multichannel marketing programs, for lead generation and programmatic advertising
for acquisition, for website and mobile app personalization, and for true one-to-one
marketing. We’ll also look at attribution and modern measurement techniques.
Track B: Sourcing and Structuring for Success
Julie Hopkins
Research Director
Gartner
Gartner Analyst Team
The success of effective digital marketing programs is rooted in the people, processes
and providers that enable marketing magic to happen. In this track, we deliver insights
into how best to structure the digital marketing organization, when and where to look for
third-party providers and how to select them, the technology landscape to navigate, and
how budgets are best used to fund digital marketing.
Jennifer Beck, VP & Gartner Fellow
Richard Fouts, Research VP
Andrew Frank, Research Director
Martin Kihn, Research Director
Track C: Orchestrating Exceptional Customer Experiences
Laura McLellan, Research VP
The best marketers are master storytellers and skilled orchestrators of customer
experiences. They understand that brand preference, loyalty and advocacy result from
a coordinated approach to engaging audiences effectively at the moments that count.
In this track, we show you how to design a customer experience architecture, perfect
the art of brand storytelling, apply the intelligent brand framework to your campaign and
program plans, and time and target your multichannel marketing efforts.
Michael McGuire, Research VP
Jennifer Polk, Research Director
Adam Sarner, Research VP
Jake Sorofman, Research Director
We have seen such evolutionary change
in the last few years, as a marketer, you
really feel like you need to be keeping
up with it. So this idea of continuous
education is certainly top of mind for me.
– Chief Marketing Officer
Source: CMO Spend Survey 2015: Eye on the Buyer
© 2015 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, email info@gartner.com or visit gartner.com.
To become a sponsor and for more details, contact:
Paul Giarratano, Account Manager (Companies A-N) • 1-203-316-6043 • paul.giarratano@gartner.com
Christopher Sherman, Account Manager (Companies O-Z) • 1-203-316-6752 • christopher.sherman@gartner.com