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Campus Verlag is one of the most successful, inde-
self help · 3
pendent publishers of books on economic and social
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dings and provide critical analysis. For questions on
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while in the fields of career development, business,
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Seiwert, Lothar: Simplify Your Time
von Cramm, Dagmar: Simplify Your Diet
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job and career · 5
Danz, Gerriet: Making Innovative Presentations
Westphal, Beate: Actually, I’d Like to Be A …
Franz, Joachim / Kreimeyer, Christof/ Kuntz, Uwe:
The Hannibal Principle
Lürssen, Jürgen / Opresnik, Marc:
The Secret Rules of Your Career
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Lothar J. Seiwert
Simplify Your Time
More Time - Made Easy
2010 · 332 pages, hardcover, with a preface and illustrations by Werner Tiki Küstenmacher
5
Do away with crowded appointment calendars, perpetual stress, and endless
to-do lists. By learning how to apply the simplifying principle, you can
business books · 6
Malik, Fredmund: Strategy
Malik, Fredmund: Managing, Performing, Living Malik, Fredmund: Management
Malik, Fredmund:
Corporate Policy and Corporate Governance Förster, Anja /Kreuz, Peter:
Only the Dead Don›t Get Back Up
Glanz, Axel /Jung, Oliver:
Machine-to-Machine Communication Venzin, Markus/Rasner, Carsten/Mahnke, Volker:
The Strategic Process
Schleuter, Willibert / von Stosch, Johannes:
The Seven Errors of Change Management von Fournier, Cay:
Ten Commandments for a Healthy Company Pinczolits, Karl:
What Sales Professionals Can Do Better Mesnaric, Christa: Aristotle for Managers Schwanfelder, Werner:
The Buddha and the Manager Drosdek, Andreas: Socrates for Managers Niquet, Bernd: Kant for Managers 6
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history, politics and current affairs · 11
Siefer, Werner: We
Andree, Martin: Media Makes Brands
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manage pressing tasks and ticking clocks with greater confidence and
composure.
Prof. Lothar Seiwert is the co-author of the global bestseller »Simplify Your
Life« that stayed on the Spiegel bestseller list for almost 300 weeks without
interruption and is translated and published in 35 languages. In his new
book he will show you how to handle your responsibilities in a simpler way,
thereby allowing you to lead a happier, more relaxed life. Finally, you’ll have
time for the really important things in life again!
»Lothar Seiwert makes the complex topic of time very simple. A trail-blazing,
convincing book that offers lasting perspectives.«
Jack Canfield, author of »The Success Principles« and a teacher of The Secret.
Prof. Lothar Seiwert has established a reputation
as Europe’s leading thinker and speaker on time
and life management topics. The more than four
million copies of his books, including the best-selling
»simplify your life,« which he co-authored with
Werner Tiki Küstenmacher, and his numerous
international awards clearly demonstrate that Lothar
Seiwert represents unparalleled expertise in the field
of time management.
Dagmar von Cramm
Simplify Your Diet
Simple Ways to Eat Better
and Stay Slim
2010 · 248 pages, hardcover,
with numerous cartoons
There is a bewildering
variety of diets that wouldbe dieters encounter. But
do their supposedly definitive tips work? The
renowned nutritionalist
Dagmar von Cramm
explains how nutrition can
be made easy using the
simplify method, how to
lose weight and that dieting does not have to be
complicated: with up-todate scientific recommendations and lots of tips for
simplifying.
Dagmar von Cramm is one of
the most prominent experts
for nutritional issues with more
than 3 million books sold and
regular appearances in the
media.
campus job and career
Gerriet Danz
Making Innovative Presentations
Using Successful Advertising Methods to Create
Enthusiasm and Convince Your Audience
2010 · 254 pages, paperback, with numerous black-and-white
photographs
People say that 84 percent of all presentations put
them to sleep. And that probably applies to 84
percent of the literature on presentations, too. It’s
time for a completely new style of presenting infor-
mation. Communications trainer Gerriet Danz has
developed a one-of-a-kind method. He shows readers
how to use advertising techniques to create unusual
and novel presentations so that the audience not
only understands the message but will also remem-
ber it. Guaranteed. Includes numerous illustrations
from successful ad campaigns, 30 original ideas for
the most common presentation topics in business
settings, and a multitude of inspirational resources
for presentations.
Gerriet Danz is one of the most highly regarded communications
experts in the German-speaking world. A former creative director of
the international ad agency BBDO, he now heads praesentarium, a
company that assists employees and executives in producing convincing, inspiring, and creative presentations. He is a featured speaker at
conferences and conventions.
campus job and career
Beate Westphal
Actually, I’d Like to Be A …
Turn Your Talents into a Dream Job
2010 · 212 pages, paperback
»A book that feels like a good conversation with your
best friend over a cup of coffee – personal, caring,
and encouraging.« Regardless of whether a person
has just entered the workforce or has already been
working for a number of years, there probably isn’t
anybody who wouldn’t like a job that isn’t boring
and really brings enjoyment instead. Finding a job
like that doesn’t have to be tedious or stressful! Beate
Westphal is a dream-job detective who has helped
scores of people to ferret out their own individual talents. Now, she has written a self-help book on how
to find out what you really want quickly and easily
and then identify your personal dream job.
Beate Westphal has already found a personal dream job of her own.
For more than ten years, she’s been running the »Talentcafé« in Berlin.
Over cookies and cappuccino, she helps people to discover their abilities and arrive at their personal dream jobs. After taking a degree in
economics and cultural and media management, she herself spent a
long time searching for the profession that was meant for her.
Joachim Franz
Christof Kreimeyer
Uwe Kuntz
The Hannibal Principle
Be a Courageous Manager, but Remain Human
4 | 5
Jürgen Lürssen
Marc Opresnik
The Secret Rules of Your Career
Using Unwritten Laws in the Workplace to Achieve Success
2010 · 233 pages, paperback
2010 · 192 pages, hardcover
»Learning from Rome means learning to win.« But
can we also learn from Hannibal, the great general
of antiquity who was ultimately defeated despite his
successes against Rome? Hannibal’s failure under
the most difficult underlying circumstances is the
very reason that the authors view Hannibal as an
ideal model for managers today. This book develops
a management concept based on the central values
that Hannibal represents: courage, discipline, intelligence, trustworthiness, and humaneness. People
who strive to be successful managers in today’s world
must embody these values, even in times of crisis so
that they can lead their team »across the Alps« and
advance their companies. Take the challenge of
exploring your own personal values!
Joachim Franz is honored by Reader’s Digest as European of the
Year 2009. The author is considered one of today’s most successful
adventurers. As a trainer and speaker, he is known for his ability to
make executives re-think and re-vamp their approach.
Christof Kreimeyer is a psychotherapist who works as a corporate
consultant and trainer.
Uwe Kuntz is deputy chairman of Sparkasse Saarbrücken.
Only ten percent of a person’s career success is determined by professional competence. The remaining
ninety percent can be traced to entirely different
factors. Jürgen Lürssen and Mark Oliver Opresnik
show which abilities and insights are truly impor-
tant for figuring out the secret game rules inside the
firm and successfully promoting one’s own advancement. The authors provide copious information on
the unwritten laws in professional life that are
crucial for achieving success: from Office Politics
101 and one’s relationship to colleagues and the
chief, all the way to self-management and career
planning.
Dr. Jürgen Lürssen is professor of marketing at the University of
Lüneburg. He looks back on a long career as a corporate executive.
Campus Verlag published his »How to Make a Career« (2003) and
»Career Success: Cracking the Nut« (2003).
Dr. Marc Oliver Opresnik is professor of business management at
Lübeck University of Applied Sciences. He works as a consultant for
international corporations, institutions, and governments.
campus business books
campus business books
6 | 7
Backlist
Fredmund Malik
Managing, Performing, Living
Effective Management
for a New Age
2006 · 352 pages, hardcover
Rights sold to: China, Croatia,
France, Italy, Poland, Russia,
Slovenia, Taiwan
Fredmund Malik
Strategy
Navigating the Complexity of the New Business Environment
2010 · 280 pages, hardcover, with 25 illustrations
»The core task of strategic management consists of ensuring the company’s long-
term success, its comprehensive competitiveness, and its long term ability to sur-
Fredmund Malik
Management
The Essence of the Craft
defensible market share for tomorrow and protect an enterprise from foundering.
2007 · 304 pages, hardcover
on maximizing profits. In his new bestseller, Fredmund Malik does away with fatal
Rights sold to: China, Russia,
Taiwan
vive.« Today, it is only by basing decisions on the right strategy that one can secure
The right strategy will focus on such future viability in the marketplace, and not
errors. He points out clearly that strategic tasks must be strictly separated from
Anja Förster
Peter Kreuz
Only the Dead Don’t Get Back Up
Unleash Your Company’s Vital Potential
change is too rarely driven by opportunity. Instead, it
2010 · 247 pages, hardcover
In their new and trailblazing book, the best-selling
operational tasks, and he develops a navigation system that enables executives to
authors Anja Förster and Peter Kreuz show how think-
design the right strategy for their companies.
ing and acting in radically innovative ways can pro-
duce a fundamentally different kind of management
success. Nowadays, if companies want to survive, they
need to keep pace with rapid change. But corporate
Prof. Fredmund Malik is a scholar, consultant to top management,
and a best-selling author. He has been president of the advisory board
at Management Zentrum St. Gallen since 1984 and is therefore also
acquainted with the realities of being a successful entrepreneur.
Prof. Malik teaches at the University of St. Gallen as well as at Vienna
University of Economics and Business. Most recently, Campus published
his »Think Right – Manage Effectively«.
Fredmund Malik
Corporate Policy and
Corporate Governance
How Organizations
Organize Themselves
often results from a specific crisis situation and therefore does not solve problems over the long term. Com-
panies that wish to unleash their vital potential must
empower maximum innovative capacities at all levels
and create space for employees to unfold their initia-
tive, creativity, and passion. When the chips are down,
only these firms will number among the winners.
Anja Förster and Dr. Peter Kreuz belong to a new
generation of forward thinkers in the fields of
management and economics. Their clients include
senior management at BMW, IBM, Deutsche Bank
and other well known companies. To date, they have
published six books on management consulting.
2008 · 363 pages, hardcover,
50 illustrations
Rights sold to: China, Russia,
Taiwan
© Anne McMaster
campus business books
Axel Glanz
Oliver Jung
Machine-to-Machine Communication
2010 · 197 pages, hardcover
The introduction of modern communication
technologies has produced rapid change in our
society. Machine-to-machine communica-
tions, abbreviated as M2M, refers to the form
in which information is exchanged between
various communication tools. The use of such
applications allows companies to increase their
efficiency, lower costs, save time, and gain a
competitive advantage. In this first book on the
subject, the authors introduce not only typical
examples of process facilitation, but also the
products that would be unthinkable without
M2M. This new form of communication is an
indispensable prerequisite for running industry
and the economy even more efficiently.
Dr. Axel Glanz is founder of the Innovation Institute. His academic background is in business management and economics.
His doctoral dissertation focused on the economy of standards.
Oliver Jung is head of Industry & Business within the Business
Customer Marketing department at Vodafone Germany. His
academic training was in economics, with a specialty in
marketing, controlling, and East Asian economies.
campus business books
Markus Venzin
Carsten Rasner
Volker Mahnke
The Strategic Process
A Practical Handbook for
Corporate Implementation
2010 · 249 pages, hardcover,
with 50 illustrations
A strategic process leads to
the development of a vision
and to the formulation of
organizational goals. In
this descriptively written
handbook, the authors
outline the way that strategic processes should
unfold and how executives
implement them within
their firms.
Markus Venzin is a lecturer in
strategic management at the
University of Milan.
Carsten Rasner directs
the School of Management
and Innovation at Steinbeis
University of Applied Sciences
in Berlin.
Volker Mahnke teaches at
Copenhagen Business School.
8 | 9
Willibert Schleuter
Johannes von Stosch
The Seven Errors of
Change Management
And How You Can Avoid Them
Cay von Fournier
Ten Commandments for a Healthy Company
How to Create Long-Term Success
Karl Pinczolits
What Sales Professionals Can Do Better
Five Factors for Your Success
2010 · 253 pages, hardcover, with 6 illustrations
2010 · 214 pages, hardcover
2009 · 218 pages, hardcover,
with 34 illustrations
Be creative! Follow through! Keep it simple! These are
What can sales professionals do to become more
on a success trajectory and can be directly imple-
model for increasing their productivity consists of
The theory of Change
Management provides a
number of foolproof
recipes, schematic step-bystep plans and questionable advice. Yet in reality
there often are different
problems or the advice
given just does not work.
Using their own practical
experience the authors
outline seven central errors
of the usual Change Management
Willibert Schleuter was in
charge of Electrical/Electronic
Development at Audi.
Johannes von Stosch was a cofounder of the ChangePartner AG.
only three of the ten basic rules that put companies
mented in day-to-day business activities. Following
these commandments results in long-term profitability because Cay von Fournier keeps his eye on a
company’s »health« – not just on making quick
profits. The author provides practice-oriented advice
on steps business people can take to anchor these
basic principles in their firms and achieve positive
returns well into the future. This book will tell you
how to defy difficulties and set your own company
on a course for success.
Cay von Fournier is a physician and entrepreneur by conviction. He
holds doctoral degrees in both medicine and economics and is known
for his lively and practice-relevant speeches, lectures, and seminars.
He is the majority shareholder of the prestigious SchmidtColleg, a
consulting firm devoted to conveying and implementing sound
management practices.
productive? Karl Pinczolits has the answer. His
five factors. They enable sales representatives to
serve more customers in a shorter time and to
determine the sales activity that’s right for each
respective customer, among other things. The
author provides a comprehensive overview of the
sales process and shows his readers how to conduct
better needs assessments, determine optimal
contact times, maximize customer potential,
and increase market pressure. This is the ultimate
handbook for anyone in sales.
Karl Pinczolits has been active in sales and consulting for 30 years.
His experience includes positions as a key account manager for
Siemens and as a product manager for Ericsson. He is the founder
of MCD-Unternehmensberatung, a firm specializing in growth
consulting, where he has served as managing director since 1991.
His consulting activities for US, European, and Japanese corporations
are ongoing.
campus business books
campus history, politics and current affairs
10 | 11
Backlist
Werner Schwanfelder
The Buddha and the Manager
An Encounter with the
Wisdom of the Far East
2006 · 96 pages, hardcover
Rights sold to: Brazil,
Netherlands, Russia
Christa Mesnaric
Aristotle for Managers
2010 · 106 pages, hardcover
»He who devotes his entire energy to acquiring money alone, damages the community and restricts his own life.« This observation, made by Aristotle 2,000 years ago,
holds true today more than ever. Goal-directed activity, an orientation toward longterm corporate values as opposed to short-term profits, effective communication,
and the development of one’s own personality represent only a small selection of
the tasks that Aristotle the business consultant sets for us. Christa Mesnaric
unlocks the writings of one of antiquity’s greatest philosophers, applies them to
modern management challenges, and shows how we can put his teachings to use
for ourselves today. This book is meant to inspire and encourage you; its purpose
Andreas Drosdek
Socrates for Managers
An Encounter with
Ageless Wisdom
2007 · 96 pages, hardcover
Rights sold to: Brazil, Korea,
Russia
Werner Siefer
We
And What Makes Us Human
Martin Andree
Media Makes Brands
A Media-Based Theory of Marketing and Economic Consumption
2010 · 291 pages, hardcover
2010 · 249 pages, paperback, with 33 illustrations
For a long time, human beings were viewed as
All brands are created through the media. And
many fields of science paints a different picture.
the »brand« phenomenon, classical marketing
egotistical individuals. Yet the latest research in
Life within the group was the decisive factor in our
evolution as human beings. Humans developed
intelligence because they had to grapple with their
environment. For the first time, Werner Siefer has
compiled all of the current theories supporting the
view that humans are social beings and full of
is to fuel your enjoyment of philosophy in everyday life.
empathy for others. He interweaves insights from
biology, neuroscience, psychology, sociology, and
philosophy to form a new, grand view of the
human being.
Christa Mesnaric has had 20 years of experience as a trainer, consultant, and coach for managers, executives, and employees. In addition
to business consulting, coaching, and management training services,
her firm, Michl Group, operates an academy for leadership and human
resources development where BDVT-certified trainers and coaches
are educated.
Bernd Niquet
Kant for Managers
An Encounter with
the Great Philosopher
2007 · 96 pages, hardcover
Rights sold to: Brazil, Russia
Werner Siefer holds an advanced degree in biology and has been
research and technology editor at newsmagazine Focus for a number
of years. He specializes in the fields of brain research, life sciences,
evolution, anthropology, and archaeology. Campus Verlag published
his »I. How We Invent Ourselves.« (2006, with Christian Weber).
although the media establish the preconditions for
literature overlooks this aspect almost completely.
Martin Andree has written the first media-based
theory of marketing. By applying current models of
media theory, he demonstrates how brands are
made, transported, and visualized by the media.
A brand’s success depends on well-conceived and
effective media selection, on the way the marketing
of the brand leads to compact, fascinating messages,
and on how skillfully the brand can draw attention
to itself using these means.
Dr. Martin Andree is International Marketing Director at Henkel.
He is a media scholar, lectured at the University of Cologne, and
has authored two books and numerous articles in which he develops
an effect-based theory of media. He frequently give interviews, is a
sought-after speaker on media and brand theory, and works as an
outside correspondent for leading media.
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Catalogue 2010/2011
self help
job and career
business books
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