Test Project 2015 - Skills/Compétences Canada

Transcription

2015
Trade 40
Graphic Design
Project: Poster, Cards and T-Shirt
Duration: 6 Hours
Candidate Project Book
Station number
Level
DateMark
Project Description
Background:
For ten days each summer, the city of Saskatoon bursts into song as the SaskTel
Saskatchewan Jazz Festival plays host to hundreds of world class artists. Over 85,000
hungry music fans devour the sounds of jazz, blues, funk, pop, and world music each
year, with a program that spans as many genres as it does continents.
The first festival took place in Saskatoon during the summer of 1987. Today it has
become the second largest festival of its kind in Western Canada.
Project:
The Festival must start promoting this years edition scheduled from June 25 to July 5
2015. The promotion will include the design of three components:
1. Poster with card pocket
2. Five cards of artist
3. T-Shirt
Target Market:
People of 19-30 ages who are fans of all music related to jazz, blues, funk, pop and world
music.
Poster with card pocket
Main component of the promotion, the poster should entice the viewer to come to the
celebration. This poster will include a pocket that will easily hold 5 cards of artist. This
pocket will be pasted on the poster.
Cards of artist
You will be creating 5 separate cards, one per artist. The graphic design of the cards must
relate to and complement the poster and the T-Shirt. The pages of each card must be
designed using page templates. All titles and texts must be formatted with stylesheets.
T-Shirt
The graphic design of the t-shirt must relate to and complement the poster and cards of
artist.
SCNC 2015 Saskatoon – Poster, Cards and T-Shirt
2
Required Elements
Poster with card pocket
• Text 1
• Saskatchewan Jazz Festival logo, gold sponsors and silver sponsor logos
• Graphics of your choice, using at least three of the images supplied of set 1 (artists),
one of the images supplied of set 2 (instruments) and one of the images supplied of set
3 (Saskatoon). Modifications are permitted
• Dieline pocket.ai. Modifications are permitted
Cards of artist
• Text 2
• Graphics of your choice, using at least one of the images supplied for each artist from
the set 1: artists (Arturo Sandoval, Christian McBride, John Antoniuk, Laila Biali and
St.Vincent). Modifications are permitted
• Saskatchewan Jazz Festival logo
T-Shirt
• Text 3
• Saskatchewan Jazz Festival logo must appear on the front of the shirt in one of four
layout templates (T-Shirt_1.ai, T-Shirt_2.ai, T-Shirt_3.ai or T-Shirt_4.ai)
• Graphics of your choice, using at least one of the images of John Antoniuk supplied of
set 1 (artists). Modifications are permitted
Supplied Elements
• Images
• Text 1, 2 and 3
• Saskatchewan Jazz Festival logo, gold sponsors and silver sponsor logos (vector
version)
• Dieline pocket.ai
• Template T-Shirt_1.ai, T-Shirt_2.ai, T-Shirt_3.ai and T-Shirt_4.ai
3
Technical Specifications
Poster
• Colours: Process
• Printing: One Sided
• Bleed: 0.125 inches
• Resolution: 133 LPI
• ICC Colour Profile for Images: Coated GRACol 2006 (ISO 12647-2:2004)
• Final Trimmed Size: 16 inches x 10 inches (landscape)
Card pocket
• Colours: Process
• ICC Colour Profile for Images: Coated GRACol 2006 (ISO 12647-2:2004)
• Final Folded Size: 4.5 inches x 4.5 inches
Cards of artist
• Colours: Process and a spot color (Metallic PMS)
• Printing: Double Sided
• ICC Colour Profile for Images: U.S. Web Coated (SWOP) v2
• Page templates: one for each side
• Style Sheets: creating and naming the style sheets “Title 1” and “Text 1” (front),
“Title 2” and “Text 2” (back)
• Final Trimmed Size: 4.375 inches x 4.375 inches
T-Shirt
• Resolution: none. No halftone screening is permitted; image must be vector only. No
gradients permitted.
• ICC Colour Profile for Images: none
• Layer: 2 layers in Illustrator file (one layer for the logo and one layer for the template
of shirt)
• Final Size: 8 x 11 inches (portrait or vertical)
• Shirt colour: you may choose a light or dark coloured shirt from the list of shirt
colours provided: white, light gray, dark gray and black (Template T-Shirt_1.ai,
T-Shirt_2.ai, T-Shirt_3.ai and T-Shirt_4.ai)
4
T-Shirt (continuation)
• Colours: Competitors must use 3 PMS (Pantone Matching System) colours as part of
the t-shirt design. Two must be used for the event logo (and can be used elsewhere
on the t-shirt); the third PMS colour must be part of your design. For the logo, you
must use:
-- For a light coloured shirt: main logo colour must be black; logo fill colour must be
one of the following colours
-- For a dark coloured shirt: main logo colour must be white; logo fill colour must be
one of the following colours
5
T-Shirt (continuation)
-- For the third PMS colour, competitors can choose one of the following PMS
colours
6
Other Specifications
• Accepted image saving formats for print: TIFF (one layer), PSD (one layer), AI, or EPS
• A factor value between 1.5 and 2 is accepted for the resolution of the images used in
the final layout and the PDF file
• The RGB mode is not accepted in the final output
• The bleed value is the exact value without any tolerance
Production
For the Poster you must provide:
• 1 untrimmed colour composite printout (including bleed, crop marks, registration
marks and document info)
• 1 trimmed colour composite printout with Card pocket attached
• 1 PDF/X-1a:2001 file (including bleed, crop marks, registration marks and document
info)
• 1 final folder for archiving including fonts, linked images, working files, final layout
and PDF file
For the Card pocket you must provide:
• 1 untrimmed colour composite printout (including bleed, dieline, registration marks
and document info)
• 1 trimmed colour composite printout assembled and attached to Poster
• 1 PDF/X-1a:2001 file (including bleed, dieline, registration marks and document info)
and PDF file
For Cards of artist you must provide:
• 1 untrimmed colour composite printout (including bleed, crop marks, registration
marks and document info) for each artist
• 1 trimmed colour composite printout for each artist
• 1 PDF/X-3:2002 file (including bleed, crop marks, registration marks and document
info) with all the artists
and PDF file
For T-Shirt you must provide:
• 1 colour composite printout to letter format with layout in template
• 1 PDF/X-4:2008 file
• 1 final folder for archiving including fonts, linked images, working files, final layout and
PDF file
7
Content for Poster with Card pocket (Text 1)
Saskatchewan Jazz Festival
June 25 to July 5 2015
For More Information:
saskjazz.com
info@saskjazz.com
306.652.1421
Contents for Cards of artist (Text 2)
Card 1
(front)
Arturo Sandoval
(back)
Arturo Sandoval
A protégé of the legendary jazz master Dizzy Gillespie, Sandoval was born in Artemisa, a
small town in the outskirts of Havana, Cuba. Sandoval began studying classical trumpet
at the age of twelve, but it didn’t take him long to catch the excitement of the jazz world.
He has since evolved into one of the world’s most acknowledged guardians of jazz
trumpet and flugelhorn. A taste of his professional credits include playing for millions at
the Oscars performing with Celine Dion, at the Grammy Awards with Justin Timberlake
and the Billboard Awards with Alicia Keyes.
Card 2
(front)
Christian McBride
(back)
Christian McBride
It’s not simply his abundant virtuosity that has made Christian McBride the most
in-demand bassist of his generation. McBride consistently combines his deft
musicianship with an innate ability to communicate his enthusiasm to an audience. Any
time that McBride steps into the studio or onto a stage he plays what could be called
“people music”, but it’s a particularly apt title for the second release by his hard-swinging
acoustic quintet - Inside Straight.
8
Contents for Cards of artist (Text 2)
Card 3
(front)
John Antoniuk
(back)
John Antoniuk
John Antoniuk, aka “Smokekiller”, is a singer and songwriter from Saskatoon to
Saskatchewan. John’s music draws a diverse range of comparisons from Teenage Fanclub
and Weezer, to Ryan Adams and Neil Young. In 2003, John released the Side A EP which
quickly garnered him attention as a songwriter and saw him sharing the stage with artists
like Ron Sexsmith, and Hayden.
Card 4
(front)
Laila Biali
(back)
Laila Biali
Award-winning Canadian Jazz pianist and vocalist, Laila Biali, has been garnering
not only national attention but world-wide recognition for her music which she has
performed at prestigious venues spanning five continents. She has toured with GRAMMY
Award winners Chris Botti, Paula Cole and Suzanne Vega, and recorded with and
supported international icon, Sting. Laila takes the best of pop, rock, classical, world and
soul, informs it with her Jazz expertise, and weaves it all into her musical arrangements.
Card 5
(front)
St.Vincent (Annie Clark)
(back)
St.Vincent (Annie Clark)
St.Vincent has been moving at a breakneck speed for the past two years, barely stopping
to catch her breath amidst a whirlwind of recording and touring. In 2011 she released her
third album, “Strange Mercy”, called “one of the year’s best” by the New York Times and
“something to behold” by Pitchfork. She is now one of the generation’s most fearsome and
inventive guitarists. St.Vincent’s newest album (self-titled) is her most lyrically sophisticated
and musically diverse collection to date, meshing distorted, aggressive electric guitars and
bold vocal and synthesizer arrangements on top of a relentless rhythm section.
9
Contents for T-Shirt (Text 3)
John Antoniuk
10
Images
Set 1: artists
Arturo Sandoval 1.jpg
Christian McBride 1.jpg
John Antoniuk 1.jpg
John Antoniuk 2.jpg
John Antoniuk 3.jpg
John Antoniuk 4.jpg
John Antoniuk 5.jpg
11
Images
Set 1: artists
Laila Biali 1.jpg
Laila Biali 2.jpg
Laila Biali 3.jpg
Laila Biali 4.jpg
Laila Biali 5.jpg
St.Vincent 1.jpg
St.Vincent 2.jpg
St.Vincent 3.jpg
St.Vincent 4.jpg
St.Vincent 5.jpg
12
Images
Set 2: instruments
Contrebasse 1.jpg
Contrebasse 2.jpg
Saxophone 1.jpg
Trompette 2.jpg
Trompette 1.jpg
Guitare 1.jpg
Guitare 2.jpg
Saxophone 2.jpg
13
Images
Set 3: Saskatoon
Saskatoon 1.jpg
Saskatoon 2.jpg
Saskatoon 3.jpg
Saskatoon 4.jpg
Saskatoon 5.jpg
Saskatoon 6.jpg
Saskatoon 7.jpg
Saskatoon 8.jpg
14
Logos
Saskatchewan Jazz Festival
Gold sponsors
Silver sponsors
Dieline
4.5 in
4.5 in
Glue area
15
Template
Template T-Shirt_1.ai
white
light gray
dark gray
black
16
Marking – Secondary
Technical elements (objective): 60%
1. Computer: Images
All P&PCards ShirtTotal
1.1 Correct colour mode of all images 2.5
2.5
-
/5
1.2 Correct colour ICC profile in all used images 0.5
0.5
-
/1
1.3 Correct resolution of all used images
1
1
-
/2
1.4 Correct saving formats of all images
0.5
0.5
1
/2
1.5 Logo only vector without gradient
-
-
1
/1
1.6 Correct use of layers
-
-
1
/1
/12
2. Computer: Layout
2.1 Correct measurements 2 2 2/6
2.2 All the required elements are present 4 4 3/11
2.3 Bleed is done at exact value
1
1
-
/2
2.4 Correct use of page templates
-
1
-
/1
2.5 Correct use of stylesheets
-
1
-
/1
2.6 Glue area free of ink
1
-
-
/1
/22
3. Saving Files Formats
3.1 PDF for press is correct size 1.5 1.5 1.5/4.5
3.2 P
DF includes including bleed, crop marks,
registration marks and document info 1 1 -/2
3.3 PDF for press is correct colours 1 1 1/3
3.4 PDF is saved to the correct PDF/X 0.5 0.5 0.5/1.5
3.5 T
he final folder for archiving is correct and complete
including working files, fonts, all elements
2
2
2
/6
/17
4. Final Presentation
4.1 Untrimmed colour composite printed
1
1
1
4.2 The poster, pocket and cards are printed,
trimmed and assembled
3
3
-
/3
/6
/9
Sub Total
/60
Creative and Aesthetic Elements (subjective): 40%
5.1 Appropriate to the target market 1
1
1
5.2 Use of images
2
2
2
5.3 Font choice – size, colour, legibility and impact 2
2
-
5.4 Colour choice – harmony of colors according the t-shirt -
-
2
5.5 Concept – originality and idea
2
2
2
5.6 Layout – composition, balance, shape and space
2
2
2
5.7 Impact of design execution
3
3
3
5.8 Cohesiveness of all elements
4
/3
/6
/4
/2
/6
/6
/9
/4
Sub total
/40
Total/100
17
Marking – Post Secondary
Technical elements (objective): 60%
1. Computer: Images
All P&PCards ShirtTotal
1.1 Correct colour mode of all images 1
1
-
/2
1.2 Correct colour ICC profile in all used images 1
1
-
/2
1.3 Correct resolution of all used images
1
1
-
/2
1.4 Correct saving formats of all images
1
1
1
/3
1.5 Logo only vector without gradient
-
-
2
/2
1.6 Correct use of layers
-
-
1
/1
/12
2. Computer: Layout
2.1 Correct measurements 1 1 1/3
2.2 All the required elements are present 2 2 2/6
2.3 Bleed is done at exact value
1
1
-
/2
2.4 Correct use of page templates
-
2
-
/2
2.5 Correct use of stylesheets
-
2
-
/2
2.6 Glue area free of ink
2
-
-
/2
/17
3. Saving Files Formats
3.1 PDF for press is correct size 1 1 1/3
3.2 P
DF includes including bleed, crop marks,
registration marks and document info 2 2 -/4
3.3 PDF for press is correct colours 1 1 1/3
3.4 PDF is saved to the correct PDF/X 2 2 2/6
3.5 T
he final folder for archiving is correct and complete
including working files, fonts, all elements
2
2
2
/6
/22
4. Final Presentation
4.1 Untrimmed colour composite printed
1
1
1
4.2 The poster, pocket and cards are printed,
trimmed and assembled
3
3
-
/3
/6
/9
Sub Total
/60
Creative and Aesthetic Elements (subjective): 40%
5.1 Appropriate to the target market 1
1
1
5.2 Use of images
2
2
2
5.3 Font choice – size, colour, legibility and impact 2
2
-
5.4 Colour choice – harmony of colors according the t-shirt -
-
2
5.5 Concept – originality and idea
2
2
2
5.6 Layout – composition, balance, shape and space
2
2
2
5.7 Impact of design execution
3
3
3
5.8 Cohesiveness of all elements
4
/3
/6
/4
/2
/6
/6
/9
/4
Sub total
/40
Total/100
18

Test Project 2015 - Skills/Compétences Canada

Transcription

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