An Introduction

An Introduction
to
the #1 most-visited site devoted
to children’s health
About KidsHealth
Our Mission: To positively impact the health of children by
providing knowledge, perspective, advice, and comfort
• KidsHealth creates engaging, family-friendly
online, video, and print media for parents,
kids, and teens
• KidsHealth’s flagship project, KidsHealth.org,
is a trusted, award-winning resource for
families, educators, physicians, and the media
• KidsHealth’s physician-led editorial staff is
expert in communicating complex information
in language that is easy to understand
• KidsHealth is created by Nemours, one of the
largest nonprofit organizations devoted to
children’s health
KidsHealth: Engaging Health Media
KidsHealth Reaches Consumers Online
KidsHealth.org is the #1 most-visited site
devoted to children’s health in English & Spanish
Typical Monthly Stats for
KidsHealth
21,640,000 page views
14,145,000 visits
9,679,000 unique visits
917,000 searches performed
915,000 articles printed
83,000 articles sent to a friend
Source: WebTrends
The
The Power
Power of
of Search:
Search: Google
Google
KidsHealth consistently ranks #1
in Google for children’s health and parenting topics
Keyword Search:
Exercise & Kids – KidsHealth ranks #1 & #2
Healthy Eating & Kids –#1
Pregnancy & Newborns – #1 & #2
Feeding Your Newborn − #1
Hacer eructar al bebé (Burping your baby) – #1
Cambio de pañales (Diapering your baby) – #1
Kids & the Flu - #1 & #2
Periods - #1 & #2
Chickenpox - #1
Recipes for Kids - #1
Recent Awards & Honors
Webby Awards
4x Winner - Best Family/Parenting & Best Health Website
Parents’ Choice Gold Award
Best Site for Kids
TIME Magazine - 50 Coolest Websites
U.S. News & World Report
One of the 30 Best Sites on the Web
Good Housekeeping
Best Family Health for Parents & for Teens
For Parents
KidsHealth – For Parents
provides medical,
emotional, behavioral,
and developmental
information in an
engaging, clear, and
family-friendly style
Pregnancy & Newborns
Connect with expectant and new
moms through KidsHealth’s
trusted, doctor-approved articles
and resources
Nutrition & Fitness
Practical tips, recipes, and healthy
ideas for the whole family help
parents raise fit and active kids
Positive Parenting
KidsHealth is more
than just “health” –
it provides positive
parenting content
and tips for kids of
all ages, from birth
to teens
Medical & Condition-Specific
Easy-to-understand articles, interactive
tools, and printables provide parents
with knowledge and comfort
For Kids
Medical, Emotional, Behavioral & Developmental Information
For Teens
Medical, Emotional, Behavioral & Developmental Information
Trusted Resource
ForEn
Educators
KidsHealth
Español
KidsHealth En Español is the
largest & most-visited online
resource for health information
written in Spanish for parents,
kids, and teens
“Calendario semanal del embarazo"
was a top 10 article for parents in 2008
with more than 3.73 million page views
Source: WebTrends
Interactive Content
All 3 sections are packed full of interactive content, including videos,
mini-movies, games, experiments, quizzes, calculators, recipes & more
Cal Ripken Jr.
Driving
Pet Peeves
Trusted Resource For Health Professionals
KidsHealth is a trusted resource for the nation’s leading health organizations
• Over 50 of the nation’s leading children’s hospitals
and 250+ hospitals come to KidsHealth for their family
health information
• Pediatric content partner of the AAFP (FamilyDoctor.org)
• MedlinePlus favorite: The National Library of Medicine
includes over 2,000 links to KidsHealth in English and
Spanish
Trusted Resource For Media
KidsHealth’s Medical Experts are
frequently featured in the media
on a wide range of parenting &
children’s health topics
KidsHealth Partners
KidsHealth has been a trusted partner to consumer products
companies, insurers, and media groups – providing unbiased, doctorapproved content and expertise for multi-platform pro-social campaigns
Sponsorship Opportunity
For the first time ever,
KidsHealth.org is accepting
limited sponsorships within its
parents and teens sections
Sponsorship revenue will be used
to support the development of
KidsHealth educational programs
for families
Medical, Emotional, Behavioral & Developmental Information
Sponsorship Opportunity
KidsHealth – For Parents
7.3 million+ impressions/month
Source: WebTrends
• Clean, uncluttered environment
• Exclusivity – one sponsor/page
• Strong SOV
160 x 600
• Brand presence within a trusted
nonprofit
• Targeted sponsorship in relevant
topics/categories
Sponsorship Opportunity
TeensHealth.org
6.6 million+ impressions/month
• Trusted answers and advice on
topics top-of-mind with teens
• Targeted sponsorship in relevant
topics/categories
Source: WebTrends
160
160 xx 600
600
In Conclusion
A strategic partnership with KidsHealth brings…
Expertise
KidsHealth‘s unbiased, doctor-approved, easy-to-understand content and
resources provide knowledge, advice, perspective, and comfort
Trusted Relationships
As the #1 website devoted to children’s health, KidsHealth has strong
relationships with parents, teens, kids, educators, health professionals, and
the media
Credibility
KidsHealth is a trusted, award-winning nonprofit that has been a resource for
nearly a billion visitors since 1995
Thank you!
For more information about
KidsHealth partnership
opportunities, please contact:
Kira Theesfeld
Director, Partnerships
theesfeld@KidsHealth.org
(908) 232-5323