PERIODICO D`INFORMAZIONE DI BOTTEGA SPA

BOTTEGA
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PERIODICO D’INFORMAZIONE DI BOTTEGA SPA
JANUARY - FEBRUARY 2016 - YEAR 22 NUMBER 1
AWARDS
OSCAR BOTTEGA
DECANTER
AWARDS BRUNELLO BOTTEGA
The prestigious British magazine Decanter awarded Il Vino dei Poeti Brunello di Montalcino DOCG Bottega (2010 vintage) with a
score of 95/100 and the following judgment: “Outstanding”. It has to be noted that, on 99 wines entered, our Brunello was ranked
in the top 5, in front of producers who have made the history of the denomination.
AWARD
FOR BEST PRODUCT IN TRAVEL RETAIL TRADE SHOW
On the occasion of the Travel Retail Tradeshow, which took place in London from 9 to 11 September 2015, Frontier has awarded
Bottega Gold cl 20 as “Best Product”, in recognition of the quality.
ROSE
GOLD: BRONZE IN HONG KONG
Hong Kong International Wine and Spirit Competition has awarded a bronze medal at Bottega Rose Gold. This is the Asian
edition of the prestigious IWSC 2015, which is organized annually by The International Wine and Spirit Competition and the
airline Cathay Pacific.
DECANTER
ASIA WINE AWARDS: TWO SILVER MEDALS
Decanter Asia Wine Awards is the Asian version of the Decanter competition dedicated to wine. This year Bottega was awarded
with two medals for Bottega Diamond and Bottega Gold.
SILVER
MEDAL AT THE “ALAMBICCO D’ORO” COMPETITION
Alexander Prosecco Grappa was awarded with the Silver Medal at the Alambicco d’Oro Competition, organized by ANAG Associazione Nazionale Assaggiatori Grappa (National Grappa Tasters Association).
BRUNELLO
AND PETALO AWARDED IN CANADA
Two Bottega wines were honored at the annual FestiVin Caraquet on the Acadian Peninsula in Canada. Bottega’s “Vino dei Poeti”
Brunello di Montalcino won 1st place in the Red Wines Over $20 category, and Bottega “Vino dell’Amore Petalo Moscato” won
2nd place in the Sparkling Wines category.
PRODUCER
OF THE YEAR ATRI 2014 AWARD
On July 1, 2015 Bottega SpA has been recognized by ATRI (Italian Association of Retail Travel) as “Producer of the Year”,
an annual award given to the Italian company that most distinguishes itself in the Retail Travel sector.
DECANTER
WORLD WINE AWARDS: 2 SILVER MEDALS
Decanter World Wine Awards is a prestigious competition dedicated to wine organized every year in England by the publishing
group Decanter. Our Il Vino dei Poeti Brunello di Montalcino and Bottega Gold have earned two silver medals.
SILVER
MEDAL AT THE ASIAN SPIRITS MASTERS
The Asian Spirits Masters is a competition, organized by the magazine The Spirits Business. Our company has earned a double
major recognition. Grappa Alexander Platinum and Grappa Privata Riserva Barricata were awarded the Silver Medal.
VALPOLICELLA
CLASSICO AND AMARONE: LUCA GARDINI RATING
Luca Gardini, born in 1981, is a young wine connoisseur, who won the title of Best Sommelier of the World in 2010. In a recent
tasting, organized by the Consorzio per la Tutela dei Vini Valpolicella, our wines have earned a flattering score. In detail, the
Valpolicella Classico 2014 Bottega won a rating of 91 and placed 3rd among 16 similar wines tasted. Amarone della Valpolicella
2011 Il Vino degli Dei Bottega boasts a score of 90 and was the 8th among 23 samples tasted.
VANCOUVER:
BOTTEGA BEST SPARKLING WINES OF 2015
Vancouver Magazine Annual International Wine Awards is a competition organized by Vancouver magazine. At the latest event,
Bottega’s Il Vino dei Poeti Prosecco Brut DOC won an award among the “Best Sparkling Wines of 2015”, earning the recognition
as one of the top ten sparkling wines in the world.
MUNDUSVINI:
PROSECCO DOCG TAKES SILVER
Bottega’s Il Vino dei Poeti Conegliano Valdobbiadene Prosecco DOCG has won a silver medal.
The “MundusVini International
Wine Award”, which takes place every year in Germany, is regarded as one of the most prestigious international competitions
for wines.
JAPAN:
TWO SILVER MEDALS FOR BOTTEGA’S ROSÉ WINES
Bottega Rose Gold and Il Vino dei Poeti Rosé have won awards in Japan, acquiring two silver medals at the “Sakura Japan
Women’s Wine Awards 2015”. Now in its second edition, the competition is dedicated to women and is judged exclusively by
female wine specialists.
OVERVIEW 2015
CANNES: FRONTIER CROWNS BOTTEGA
“BEST SUPPLIER OF THE YEAR”
IN THE DUTY FREE AND TRAVEL RETAIL CHANNEL
On the occasion of the TFWA Exhibition, the most important trade Fair in the Duty Free and Travel Retail sector, the
company Bottega was crowned by the magazine Frontier “Best Supplier of the Year”, that is the best supplier within
the important commercial channel that includes airport, airlines and shipping lines retail outlets. The prestigious
award was presented to Sandro Bottega on 21st October 2015 in Cannes, during the course of a special ceremony
organised by Frontier in the Hotel Martinez. Bottega S.p.A., which beat universally famous brands like Bacardi GTR,
Buckley London, Lifetrons Switzerland, Mondelez WTR, Versace Escale, received the award for its great commitment
to this sector over more than twenty years of activity. Specifically Helen Alexander, editor at Frontier, presented
the company with these words: “Our judges were highly impressed by several entries in this category but felt this
supplier was ahead of the rest in terms of the scope of its distribution channels, its ability to bridge the gap between
concessionaire and shop, and the way in which is supports people within the industry”.
JAPAN: BOTTEGA DONATES
1 MILLION YEN TO THE MAYOR
OF HIROSHIMA
On 6th November 2015 Kazumi Matsui, Mayor of Hiroshima,
met Sandro Bottega and Asako Hirano, Bottega area
manager for Japan. During the course of a ceremony held
at the Hiroshima City Hall, the Mayor of the City received
a donation of 1 million Yen, the proceeds of the sale - in
Italy and in Japan – of a commemorative bottle of the
70th anniversary of the nuclear tragedy. Named “Peace
for Hiroshima”, it is a blown glass creation which contains a
selection of Prosecco grappa and which inside portrays a
dove, the universal symbol of peace and at the same time
a warning against war. The donation has the aim of helping
the “Hibakuska” (survivors) who are still alive, through the
Atomic Bomb Survivor Relief agency. On the same occasion
the city of Hiroshima was also given a special bottle “Peace
for Hiroshima”, reproduced in a gigantic size and containing 12 litres of grappa.
BOTTEGA PROSECCO BAR
IN BIRMINGHAM
On 25th November 2015 the commercial opening of a Bottega
Prosecco Bar was held in Birmingham, England, at the brand
new Resorts World Birmingham, created by the Malaysian
Group Genting. The imposing structure, this operator’s first in
Europe, is a recently opened shopping centre, which includes a
casino, hotels, restaurants, shops and cinemas. Previously, after
almost two years of studies and of intense work, in January
2014 Bottega opened its first Prosecco Bar on the ship Cinderella of the Viking group, a shipping company operating in the
Baltic Sea with a fleet of ferries and cruise liners. In the spring
of 2015 the format was also used in Abu Dhabi (Arab Emirates), in the garden bar of the Intercontinental Hotel.
HONG KONG: BOTTEGA
CELEBRATES TEARS FOR FEARS
On the occasion of the Hong Kong Charity Ball, Bottega celebrated
the group “Tears for Fears”, as part of the vintage music current, which saw The Jacksons as protagonists last year. A special
Jeroboam Gold with the writing “B Bottega for Tears for Fears”
was auctioned off as a unique collector’s item. The fourteenth edition of the prestigious event, organised by the Foreign Correspondents’ Club and by Po Leung Kuk, was held on 10th October
2015 in Hong Kong. Bottega participated in the event with a
selected supply of wines, grappa and spirits. The proceeds from
the event were donated entirely to the no profit organisation Po
Leung Kuk, to finance aid and support programmes for the most
needy children and families in the Asian metropolis.
ROME: 15 YEARS
OF RAI CINEMA
On 29th October 2015 an event celebrating the first 15
years of Rai Cinema was held in Rome at the Auditorium
Conciliazione. It was attended by famous actors and
actresses, directors and producers of Italian cinema. Bottega
logo was printed on all the invitations and on the backdrops
used for the photos. They included those with Paolo Virzì and
Micaela Ramazzotti and with Raul Bova and Rocio Munoz
Morales. Afterwards there was a buffet dinner in the Monumental Complex of Santo Spirito in Sassia. Our Cuvée dei
Poeti and our grappa and spirits were highly appreciated
with the aperitifs and after dinner respectively.
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OVERVIEW 2015
MAN OF THE YEAR 2015
AWARD TO MASSIMO GILETTI
On 12th October 2015 in the splendid location of Palazzo
Cusani in Milan, the National Association Le Donne Del
Vino presented the Man of the Year 2015 award to the
journalist and TV presenter Massimo Giletti. In this context
Monica Lisetto, who represents the company Bottega in
her capacity of Donna del Vino, awarded the famous
journalist and TV presenter with a bunch of grapes made
of blown glass, containing three litres of a selection of
Prosecco grappa.
LEBANON: BOTTEGA AT HARRY’S BAR IN BEIRUT
Harry’s Bar is the legendary bar in Venice, where Giuseppe Cipriani invented the famous cocktail Bellini in 1950.
Harry’s Bar in New York is just as famous and, in its wake, the name has become a famous brand across the world.
Beirut, the capital of Lebanon, also has its own Harry’s Bar. On 9th November 2015 a Bottega Night was held in this
place, which saw the participation of the country’s opinion leaders. The protagonist was our Bottega Gold, appreciated
by everyone present.
MALTA: BOTTEGA NIGHT EVENT
Malta, the small island located south of Sicily, represents a
consolidated market for our company. On 30th September 2015
De Majo, the historical importer of Bottega, organised a Bottega
Night event in Sant Julian, near La Valletta. Over 250 people
turned up, including several of the capital’s opinion leaders. The
accompanying live jazz music gave this very important event
even more zest. The main protagonist was undoubtedly the Gold.
Although the Bottega Lemon Spritz was also highly appreciated.
CAPE TOWN CELEBRATES
WITH BOTTEGA SPARKLERS
Cape Town is a cosmopolitan metropolis situated in the vicinity of the
Cape of Good Hope, the southernmost tip of the African continent. It is
considered to be the cultural capital of South Africa, a country that has
now left the long apartheid period behind and looks at the world with
the dynamism of a constantly expanding economy. It was here in Cape
Town that a Bottega Night event was held on 1st October 2015 in the
prestigious restaurant Nobu of the exclusive Hotel One&Only. Bollicine
Bottega, along with the Alexander grappa and with Bottega Lemon
Spritz, were served to the guests who participated in the event.
VANCOUVER LUXURY AND SUPERCAR
WEEKEND: GOLD PROTAGONIST
On 12th and 13th September 2015 an evocative exhibition took place in Vancouver,
at the VanDusen Botanical Garden, dedicated to prestige cars combining luxury and
top performance. Ferrari, Rolls Royce, Bentley, Jaguar, Maserati, Porsche, Bugatti,
BMW and Lamborghini were the centrepieces of the event. Bottega Gold served by
a blonde-haired promoter was also one of the protagonists.
FLORENCE, LEOPOLDA STATION:
COCKTAIL SHOW
From 6th to 8th November 2015, on the occasion of the Food
& Wine in Progress event, I.B.S. (Italian Barman Style) organised a contest-tasting which involved the best Italian mixologist barmen. For the event Bottega sparklers was served. The
winners of the contest were awarded Gold, White Gold and
Rose Gold.
BOTTEGA: HARVEST FESTIVAL AND LYRIC OPERA
The now-traditional Harvest Festival (Festa della Vendemmia) was held on Friday, September 11, 2015, at Bottega
in Bibano, Godega Sant’Urbano. It came to a climax with a “concert lesson” of opera music, held by Chiara Isotton,
emerging young soprano, who recently sang at La Scala in Milan, and has performed, with great success, in Asia.
The artist, accompanied by Maestro Federico Brunello on piano, has alternated a classical repertoire of Verdi Bellini
and Puccini with a small selection of chamber music pieces. From the same stage, the news was given that Godega di
Sant’Urbano has been admitted to the Città del Vino Association. Late in the afternoon, members of the Compagnia
de Calza of Venice, dressed in historic costumes from the 1700s, harvested bunches of grapes. This charming vendemmia by the students was concluded with the stomping of the grapes in traditional wooden vats.
05
OVERVIEW 2015
FIRST ANNIVERSARY EVENT
FOR COMPANY TIGERAIR
Tigerair, a low-cost airline of Singapore, celebrated its first year
anniversary on August 5th, 2015, at Terminal 2 of the airport
in Changi, the largest hub in south-east Asia. Bottega offered its
support for the occasion with the supply of products used for the
celebration.
ABU DHABI:
GOLD IN ETHIAD LOUNGES
Ethiad, company partner and stockholder of Alitalia, has
chosen the airport of Abu Dhabi as its main hub. Bottles of
Bottega Gold are displayed in the prestigious lounges of
the Emirate layover, that contribute to the consolidation of
the image of our company, not only in the duty free market,
but also in the domestic market.
EDINBURGH: FRINGE FESTIVAL
From August 7th to 31st, the Edinburgh Fringe Festival took place. It is an unconventional artistic exhibition that finds
expression in street theater, and which takes place on the Royal Mile, in the medieval historic center of the capital of
Scotland. In this suggestive context of the festival, a Bottega Bar was outfitted, dedicated to Gold and Rose Gold.
A Gold Vespa incited the curiosity of visitors, emphasizing the Italian-ness of the Bottega brand.
WHITE, EQUESTRIAN THEATER
IN VERONA: BOTTEGA AWARDED
FLAVIO TOGNI
“White”, the magnificent Equestrian Theater used in scenes by
director Antonio Giarola and presented by circus masters Flavio and
Daniele Togni, has “colored” the Verona summer with a program
of 34 shows taking place from the end of June to the beginning of
September. On September 3rd, on the last date of the season,
Stefano Bottega awarded Flavio Togni with the prestigious Gold
Jeroboam. The recognition of the great circus master of world class
horse trainer is a tribute to his passion for the art, the art of the circus,
which is an integral part of Italian tradition and culture.
VIETNAM: BOTTEGA EVENTS
Bottega, which is reinforcing its presence in Vietnam, over the past few months, has organized four themed events. On
May 16th, 2015, the sophisticated restaurant Angelina, in the Hotel Metropole Legend of Hanoi, hosted an evening
dedicated to glamor sparkling wines. On July 9th, there was a tasting of different products at the Palm Garden, a
resort in Hanang. On July 8th and 10th, the tentacular Saigon, now known as Ho Chi Minh City, was the setting for
two evening events at the Chill Sky Bar of Masquerade Affair and at T.G.I. Fusion, dedicated to Gold and Il Vino dei
Poeti Rosè respectively.
FLORENCE: GRAPPOLO
ALEXANDER - THREE LITERS
AT AUCTION FOR 700 EURO
On September 12, 2015, a charity event was held in the
prestigious halls of Palazzo Pandolfini by the Cavalieri di
Sant’Appiano, an association of professionals and business
people who, together with the VIP guests of the evening, each
donated something to the auction. Exceptional auctioneer
Carlo Conti collected over 25,000 euro to help heart patient
children of the hospital of Massa. Our 3 liter Grappolo
Alexander sold for 700 euro.
BOOK PRESENTATION
“PANE AL PANE”
(BREAD TO BREAD)
BY GIOVANNI SOLDATI
On May 30, 2015 Sandro Bottega spoke at the presentation
of Giovanni Soldati’s “Pane al Pane” (Bread to Bread), held
at Eataly Smeraldo, Milan. The book is a sort of continuation
of the 1977 book “Vino al Vino” (Wine to Wine) by the great
Mario Soldati. It is a journey in the form of a dialog with a
number of artists and celebrities: first, with author’s partner,
Stefania Sandrelli, then with Ettore Scola, Renzo Arbore, Gino
Paoli, Maurizio Micheli, Nino Benvenuti, Pupi Avati, Michele
Placido, Tinto Brass, Enrico Vanzina, Francesca Archibugi and
Bernardo Bertolucci. The forward of the book was written by
Oscar Farinetti, founder of Eataly, who created a new format
to bring Italian food and bread to the world. Rock star Gianna
Nannini also participated in the event, which finished with an
aperitivo featuring Bottega Gold.
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OVERVIEW 2015
PIZZA WITH VINTAGE
PROSECCO
On May 25-27, 2015 the 24th World Pizza
Championship, held in Parma, Italy, represented
an ideal stage for Bottega to present its “Vintage
Prosecco Pizza”, an innovative pizza whose dough
is made with prosecco yeasts. A special handblown glass bottle in the shape of a slice of pizza
was produced, containing 3 liters of prosecco
grappa, especially for the occasion. This unique
piece of artwork was presented to actress Serena
Autieri, “godmother” of the event, by Stefano
Bottega on May 26th.
FLORENCE: BOTTEGA SPONSORS
RAI SCREENINGS
On May 29-30, 2015 Bottega participated in the RAI Screenings event
in Florence, Italy, for the presentation of RAI and RAI Cinema line-ups. On
May 29th Bottega Gold was served at an aperitivo for the opening of the
Gala Dinner, held at the prestigious Salone dei Cinquecento, in Palazzo
Vecchio. After dinner grappas and liquors by Bottega were enjoyed by
all. Actors present at this event who appreciated Bottega products were
Claudio Amendola, Michele Riondino, Alba Rohrwacher, Andrea Osvart
and Carolina Crescentini.
FIJI ISLANDS:
FOOD AND WINE FESTIVAL
Bottega is consolidating its presence in Fiji and its collaboration with Victoria Wines, important local importer, which obtained the rights for branding the Food and
Wine Festival with its own name from the Fijian Tourism
Expo. The event, which was held on June 17, 2015, was
a great success for the Bottega wine.
GREECE: ATHENS AND MYKONOS EVENTS
Despite the difficult socio-economic situation that Greece is going through at this time, our importer, Hellenic
Distribution, is very active in the organization themed events dedicated to Bottega Gold. May 16, 2015 the Full Moon
Party was held at the Hilton Hotel in Athens, with the participation of Greece’s most famous DJ, Alexandros Christopoulos. Two weeks later, on May 30, the Buddha Bar of Santa Marina Hotel, on the fashionable island of Mykonos
hosted a private event, with strictly limited access for VIP customers only.
BULGARIA: SPARKLING BOTTEGA
WINES IN SOFIA AND PLOVDIV
On June 25, 2015 a wine-tasting event was held in Sofia,
dedicated to the wines of Northern Italy. Bottega participated
with Bottega Gold and Prosecco DOC. On June 5, Bottega
provided the latter product for the second anniversary of the
Galaxy Club, the biggest nightclub in Bulgaria, which can
accommodate up to 1,400 people. The disco club, of imposing
size, is located in Plovdiv, the artistic and cultural capital of
the country.
COPENHAGEN:
BOTTEGA GOLD EXHIBITION
Last June, the prestigious department store chain Magasin
dedicated an impactful exhibition in its Copenhagen store to
Bottega Gold. “Glamor Prosecco” by Bottega was combined
with Lakrids by Bülow, famous Danish brand of high quality
products made from licorice.
HENLEY FESTIVAL:
SPANDAU BALLET TOASTED WITH
BOTTEGA GOLD
On July 6-10, 2015 the town of Henley-on-Thames, just a few kilometers outside London, hosted the already famous Henley Festival that
drew over 25,000 people. For the occasion, a Bottega Bar was set up
along the Thames, where Gold, Rose Gold, Soave, Pinot Grigio and
Valpolicella Classico were served. A Golden Vespa parked near the
venue attracted the attention of visitors. Spandau Ballet, famous pop
group of the 80s, toasted with Bottega Gold.
09
OVERVIEW 2015
LONDON: MAGNUM GOLD AWARD
FOR BEST BRITISH SOMMELIER
On July 19, 2015 the three best British sommeliers were honored
with a Bottega Gold Magnum Award. The prestigious prize was
awarded to Andrea Rinaldi (UK Sommelier Association President
and Ais President of London), at Bellavita Expo. The event, held
in London from July 19 to 21 at the Business Design Center, is an
exclusive platform to promote Italian products worldwide.
BOLIVIA: GRAND EVENT IN SANTA CRUZ
TO LAUNCH THE BOTTEGA BRAND
Bolivia is a country which, thanks to political stability, is experiencing a period of growth and economic development. Bottega has decided to enter this exciting market, whose potential is still untapped, and has chosen
Carelu Importaciones y Representaciones as its partner. To celebrate this partnership, our new Bolivian importer
organized a grand event on 14 April 2015, during which Bottega Prosecco - the first Prosecco to be imported into
Bolivia - was highlighted. The presentation and tasting of our wines and spirits was held in Santa Cruz, economic
capital of the country, at the prestigious and award-winning restaurant Jardín de Asia. 140 guests attended,
including journalists, restaurateurs and opinion leaders as well as the entire management of Carelu Importaciones
y Representaciones. The Bottega wines and spumanti had a very good reception from the guests. Bottega Gold,
the star product of the evening, was presented by model Fabiola Velasco in a golden dress. She will be the
celebrity sponsor of Bottega in Bolivia for advertising and for any sort of communications.
TRINIDAD AND TOBAGO:
AFTERLIGHT EVENT
Trinidad and Tobago is a sovereign state and an archipelago
of the Lesser Antilles, located near the Venezuelan coast. For
some years Bottega has had its own importer there. On 16
May, on the beach near the capital Port of Spain, the Afterlight event was held, starting at sunset and lasting well into
the night. In this delightful setting, among the tasting tables
on the beach, the tables dedicated to our sparkling wines
were a great success. This event was created by the same
company organizing the Trinidad Carnival, the second most
famous Carnival in the world.
BOTTEGA NIGHT IN GENOA
On Saturday 28 March 2015 a Bottega Night event was held
in Genoa, at the Casa Mia club, which combines in the same space
a restaurant pizzeria, devoted just to Italian dishes with PDO
ingredients, and a nightclub with the best DJs. The staff gave
special attention to our Bottega Night, with a format much appreciated by those enjoying the Genoese nightlife.
ONTARIO: WEDDING PLANNERS
ARE WON OVER BY BOTTEGA
SPUMANTI
The Hamilton Art Gallery, a prestigious art gallery in the city
of that name in southern Ontario (Canada), recently hosted
a small event dedicated to wedding planners. Among
the most popular products were the Bottega spumanti
(Gold and Wine of the Poets Prosecco DOC) that were
widely appreciated and will be offered as top-quality
sparkling wines to bride and groom.
HONG KONG: CATHAY PACIFIC
CREW CARNIVAL
On 6 March 2015 the Hong Kong Regal Hotel hosted
the Cathay Pacific Crew Carnival, an event of great
commercial importance, that is organized annually by
the prestigious Asian airline. It is an ad hoc opportunity
to bring together in a single space the Cathay flight crews
and suppliers to the company. Bottega participated
in the party with a rich assortment of wines, grappa and
liquors.
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OVERVIEW 2015
VINITALY 2015:
BOTTEGA GOLD CELEBRATED ITS 15TH BIRTHDAY
On March 23rd, during Vinitaly, Bottega celebrated the 15th birthday of Bottega Gold, its ‘spumante glamour’,
which has made its mark both in Italy and in the rest of the world as a product of great success. In light of this, a
celebratory bottle has been created, specially designed to coincide with Italy’s most important trade show. The
concept is a three-liter gold Jeroboam bottle which will feature the number 15, signifying the number of years
since its launch and the letter B, representing the company logo, both encrusted in tiny diamanté crystals. The
cork has been popped at the Treviso-based company’s stand to toast the originality of the idea and to highlight
Bottega’s rightful status as the producers of the so-called ‘glamour bottles’, realized with an exclusive metallic
finishing process, thanks to which the color gold becomes an integral part of the glass exterior. The fulfillment of
the ‘accessible luxury’ concept remains the key to this striking product’s success, which has taken world capitals
by storm, from New York to Shanghai, from London to Dubai, emerging as an Italian style icon. It is important to
remember that over the years the Bottega Gold bottle has been the object of many flagrant imitation attempts.
The Treviso-based company, holders of the product’s patent, have had their rights legally recognized on several
occasions.
PINK BOTTEGA: THE SPIRIT OF
THE SPARKLING WINES
For Bottega, pink has become the color of celebration that
accentuates the appeal of this exclusive range of great personality sparkling wines. The ancestor of this “pink family”
is none other than Il Vino dell’Amore Petalo Moscato, which,
despite having the traditional straw-yellow color, embodies
pink in terms of both the packaging (the label and seal) and
the promotional material. Making a full comeback into this
limited range are the sparkling rosé wines, that is Il Vino dei
Poeti Rosé, Bottega Rose Gold and the latest product, Petalo
Moscato Manzoni Il Vino dell’Amore. Enthusiasts of the “drink
pink” cult can look to Bottega to set the standard, offering
them an extensive selection of sparkling wines, ranging from
well-structured to delicate, distinguished by a pleasantly
sweet taste and a low alcohol content. Even the promotional
material, from the themed signs to the decorative fabric
petals, contributes to conveying this message. Valentine’s Day
inevitably stimulated the imagination of clients and suppliers,
who set up promotional exhibition areas or carried out various
events where “Bottega Pink” took center stage. The corresponding photos feature a combination of the duty free displays
found in the Larnaca airport (Cyprus), ad hoc promotional
exhibitions in a number of Galeria Kaufhof stores (Germany)
and the S.I.P. (Sexy in Pink) event organized last December in
Saigon’s Chill Skybar (Vietnam).
BOTTEGA PODIUM IN
BOLOGNA AND PISA
AIRPORTS
Throughout winter, duty free stores in Bologna and Pisa
airports have dedicated impressive exhibition platforms
to our glamorous sparkling wines. We define the concept
the “Bottega Podium”, pertaining to the way in which
Bottega Gold is placed in the center, with Bottega White
Gold and Bottega Rose Gold positioned on either side.
The striking effect of the metallic chrome display, together with Olympic connotations, has undoubtedly contributed to the sales success of the three products.
LEBANON: BOTTEGA GOLD
FOR MISS TOURISM UNIVERSE
13
UPCOMING EVENTS
On November 15th 2014, through collaboration with our supplier in
Lebanon, we sponsored the cocktail party for “Miss Tourism Universe 2014”
contest. The event took place in Beirut at the Riviera Hotel, one of the most
prestigious hotels in the country, and was host to the glamorous “Miss Tourism”
contestants coming from all over the world. However, Bottega Gold was
the absolute star of the show. Our bottles on the VIP tables, our logo on the
backdrop, invites and posters; it was the ideal occasion to boost the brand’s
visibility. As the event came to a close, Bottega Gold was served in the
Lady’s Lounge, while outside a spectacular display of fireworks was let off.
BENVENUTO BRUNELLO, MONTALCINO
19-22 FEBRUARY,
CLOISTER OF THE MONTALCINO MUSEUM
IAADFS, ORLANDO
3-6 APRIL, STAND 309
PROWEIN, DÜSSELDORF
13-15 MARCH, HALLE 16 STAND E22
VINITALY, VERONA
10-13 APRIL, PAD. 5 STAND C7
BOTTEGA SPA