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S JN
MA J N
Southern Jewelry News
Mid-America Jewelry News
SOUTHERN JEWELRY NEWS
Southern Jewelry newS
October 2015
Vol 28 No. 10
“A Newspaper Dedicated to the Southern Jewelry Industry”
Retailer Roundtable
Q: What do you expect to be your hottest items for the
upcoming Christmas season?
Franni Schiffer, store manager
Howard’s Diamond Center
Triadelphia, WV
“This Christmas Alex & Ani
will do well for us. The price
points from $28 to $58 sell well
and people love the positive energy of the line. For this designer
‘Positive Energy’ isn’t just a tagline. Customers really realize
the genuineness of the message
and in the jewelry. It’s made in
America, it’s a new idea for personalized and customized jewelry, and
there’s a piece of jewelry for just anyone. It’s all about the bangles as
bracelets sell better over rings and Please see Roundtable page 36
Roskin to focus on promoting
color in new role at ICA
By Paul Holewa
As the new executive
director of the International
Colored Gemstone Association (ICA) Gary Roskin’s
main goal is promotions – to
advance the organization,
its members and the colored
stone trade.
“If we can help promote
more natural colored gemstone sales, then more and
more suppliers will see the
ICA as being a great organizaPlease see Roskin page 30
Gary Roskin
October 2015
Ben Adams’ journey to success
By Amy Minnick
Independent jewelers have
much to offer their customers
and their employees: experience,
knowledge and know-how. But
wisdom gained through personal
challenges may be their greatest
gift, and their younger colleagues
may benefit most.
Just ask Ben Adams, a 49
year jewelry veteran, what it takes
to be successful and the door into
extreme highs and lows opens to
reveal a man with great business
savvy and tremendous tenacity.
His is more than just a good story,
it’s an opportunity to learn from
one of the best.
An Early Start
While still in high school in
New Orleans, Ben Adams started
helping out at a local jewelry store
after school. When he moved to
Texas he carried that knowledge
with him taking a job with Sweeney Jewelers in Houston, Texas.
Eventually this led him to own and
operate the jewelry department at
a local Texas department store
called Frost Bros.
Over the next 20 years Adams
grew his leased business from
one to four stores and his success
was obvious. Content to continue
down this path, Adams could see
himself retiring with 14 store Frost
Bros., but fate had a different plan.
For more than five years Frost
Bros. battled financially hard
times, and, when the big oil bust
Atlanta Jewelry Show ends 65th
anniversary celebration with a flourish
The Atlanta Jewelry Show’s popular Mingle event capped off their 65th anniversary
celebration in style.
1
(ATLANTA) - The Atlanta
Jewelry Show capped off its 65th
Anniversary year with fresh finds,
new initiatives, educational and
networking events and a festive
finale that truly celebrated the Association’s 65 years. From a record number of first-time exhibitors and “Engagements” keynote
address to the launch of the new
AJS Buyer Group, The Loupe, to
nightly Mingle networking events
and more, jewelers and vendors
found plenty to celebrate during
Please see Atlanta page 38
S JN
AUGUST 2015
Serving the Jewelry Industry in America’s Heartland
www.midamericajewelrynews.com
VOL 14 NO. 8
Komara Jewelers was born in
1948 in Struthers, Ohio, as World
War II was ending and leaving behind a legacy of re-directed lives
and livelihoods.
Ohio city near the state’s northeast
steel town of Youngstown. He remembers working with his father
Stephen J. Komara, who founded
the store and eventually died from
complications of wounds suffered
in the war.
(l-r) Randy, Scott, Ben and Brad Adams inside Ben Adams Precious Jewels.
“I had a choice, give it up or
find a way to keep going,” recalls
Adams, “and it was difficult to
start over from scratch at the age
of 50, but I asked God, my chilPlease see Adams page 18
Endless Jewelry puts
a colorful spin on
affordable luxury
By Liz Pinson
Endless Jewelry is a young,
strong company with a passion
for fun, for energy for growth and
– with Jennifer Lopez as ambassador and co-designer – a flair for
elegance.
‘Color your life,’ it’s obviously
about our colorful leather bracelets and necklaces with charms in
unique designs, but it’s also about
being who you are, adding that
little extra that shows you dare –
no matter the occasion, your outfit
or mood.”
Leather bracelets from Endless are available in single, double and triple strands in
a wide variety of colors.
“We want to be known for
our new, colorful take on fashion
jewelry,” says company founder
Jesper Nielsen. “When we say
The global company is
quickly building momentum in
the United States, partnering
Please see Endless page 32
AUGUST 2015
In Ohio steel country, a family’s jewelry Shinola brings back
store flourishes with cosmopolitan flair American-made watches
By Liz Pinson
occurred, the company finally sold
the troubled business in 1987.
Ben not only found himself
without a retail space, but he was
forced to sell his inventory just to
pay the bank.
1
Bob Komara with his children Robert Komara, Jr. and Brianna Komara Pridon.
Bob Komara, the business’
second-generation owner, runs
Komara Jewelers in its current location in Canfield, another small
“My dad was an immigrant
from Czechoslovakia; he came
here when he was 13,” Bob says.
“His parents had no money; his
Retailer Roundtable
Q: “Does your store issue an after-sales document for
customers’ insurance needs?”
Tom Nelson, owner
Nelson Jewelry & Gifts
Spencer, IA
“During every sales presentation with customers we let them
know a retail replacement appraisal can be issued. For many
years, we’ve been using an inhouse produced retail replacement appraisal in an MS Word
document template file labeled as
an appraisal. The document contains the store’s letterhead and
logo, product information, the
retail value of the piece of jewelry and legal language related to the
store’s liability. We often mention to customers that we can issue such a
document. Many want the appraisal document for insurance purposes
and some don’t. But we do emphasize that the free appraisal is available
at the time of purchase or any time after the purchase. Periodic updates
are free as well. During a January RJO Show we signed up to become
The Edge retailer. And, at the June JCK Las Vegas Show we brought on
Jewelers Mutual. The Edge [retailer software package] has a program
with Jewelers Mutual that when the POS system detects a sale of $2,500
or more, it automatically sends a
Please see Roundtable page 4
dad was a steel worker. My dad
was very artsy. He didn’t finish
high school; instead, he signed
up for the service and got shot up
really bad in the war. When they
released him from a rehab hospital, he couldn’t even put a shirt on
his back. He got some mobility,
but his future was to work in the
steel mills here. When he flunked
his physical, he couldn’t do that.”
At the New Castle trade
school, Stephen learned watch and
jewelry repair. He opened a trade
and hobby shop, doing some repairs. “When the salesmen would
come around, if the other jeweler
in town didn’t buy from them,
they would stop and do business
with Dad,” Bob says. “My dad
was a likeable guy, and he got his
start from virtually nothing.”
Children Pitching In
Bob, the oldest of seven children, got involved with the family
business along with his brother
Tom, who ran his own store in
Boardman before retiring. “Actually, all seven of us took turns
working in the store as we were
growing up,” Bob says. “We were
right across from the steel mill entrance. When you’d open the door
to our store, dirt would fly in. My
Please see Komara page 24
By Paul Holewa
Business leaders that turn adversity into opportunity are often
asked the same questions related
to their success story. When it
comes to making watches in Detroit, Michigan, Shinola president
pany’s quartz watches to that of a
“motor for a watch.” And, where
better to build “watch motors”
than the “Motor City.”
Shinola is a Bedrock Manufacturing Company, LLC brand.
It began operations in 2011 with a
simple and focused business phi-
The ‘motors’ that go into Shinola watches.
Jacques Panis often gets “why
America?” and with even more
intoned curiosity, “and, why Detroit?”
His answer to reporters is
simple and succinct. Jacques likens the movement of his com-
losophy of making quality consumer products that last. The company started making bicycles at
first. Later watches, leather goods,
clothing, journals and even pet
products were added to the list of
Please see Shinola page 32
United Precious Metals Refining
- steady growth since 1988
Established in 1988, United
Precious Metals Refining (United)
was founded by previous employees of the former P.M. Refining
Co. in Buffalo, NY. A team of
well experienced management,
sales, office, assaying, refining,
melting and fabrication personnel
found a new home at United when
the company was formed. They
spent the first few months setting up new equipment, furnaces,
ventilation, electrical and plumbing installations, offices, gold and
silver refining equipment and obtaining the necessary permits to
execute the business properly.
The first batch of gold scrap
was refined by the Aqua-Regia
process in April 1988 using large
Pyrex crocks on hot plates to dissolve the gold scrap and sulfur
dioxide gas as a reducer. The first
month’s production was approximately 2,500 T/oz of fine gold. As
Media Materials
2016
business increased, their output
kept increasing and within three
years, they had outgrown their existing equipment.
In 1991, United purchased
a neighboring vacant industrial
building in order to expand their
refining and melting operations.
New refining equipment, reactors,
precipitation vessels, fume scrubbers and a waste treatment system
Please see UPMR page 8
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Welcome!
Thank you for your interest in Southern Jewelry News and Mid-America Jewelry News. Enclosed you will find all the
information needed to start marketing your company’s message to over 20,000 readers. Our publications are
sent to jewelry retailers and professionals throughout the United States each month. We offer our advertisers
value, editorial support and great customer service. Please contact us with any questions you may have and we
appreciate your consideration.
• Established 1988
• 12,000+ readers
• 14 state coverage in
the southeastern U.S.
• Second oldest
publication in the United
States jewelry industry
Established in 1988, Southern Jewelry News is currently in its 28th
year of publication, and is the only trade newspaper dedicated to the
Southern jewelry industry. Our circulation is 12,000 +/- readers with
all our database management done in house. By updating our mailing
list monthly, we can guarantee your message will reach your intended
audience.
Our unique format and very reasonable advertising rates set us apart
from all other industry publications. Our tabloid size means your ad will
be larger and more noticeable, BIGGER IS BETTER!
September 2015
Vol 28 No. 9
1
September 2015
24 Karat Club Southeastern
GA jeweler still recovering
from dream family wedding U.S. holds 41st annual Banquet
By Paul Holewa
Parents will do anything for
their kids. Last year when Doug
Meadows, owner of David Douglas Diamonds & Jewelry, learned
of his then soon to be daughter-in-
law Kathleen’s dream of getting
married to his son, Peter, on her
family’s farm, he went into action. As Doug, his family, friends,
community and even the industry
would soon learn, the best of intentions can sometimes meet with
Doug Meadows was severely injured when a tractor flipped over and he was
pinned underneath for about 5 excruciating minutes.
the worst of consequences.
Doug’s jewelry store is
based in Marietta, Georgia. With
Kathleen’s family farm based in
Acworth, Georgia, the 22-mile
commute was an easy one with
weekends spent sprucing up neglected farmland. Getting Kathleen, her horse Ranger, and many
of her belongings to the Atlanta
area was the start of the many
arduous tasks to make the family
farm wedding day dream a reality.
It took Doug, Peter and Kathleen three days of driving a 26foot U-Haul truck and a horse
trailer from her home in New
Mexico to Georgia. With everyone
settled in their new homes, next
came the task of making 20 acres
of neglected farmland and a barn
ready for a dream rural wedding
and reception on April 11, which
was less than a month away.
“The main task was clearing
the 20 acres of tall grass,” says
Please see Wedding page 42
(ATLANTA) - The 24 Karat Club Southeastern United States
(SEUS) hosted its 41st annual black-tie Banquet at the Atlanta Country
Club on August 8th. The elite event was well attended with approximately 200 leaders of the jewelry industry and their guests enjoying an
evening of networking and recognition.
The evening began with the 24 Karat Club President’s Reception
attended by Club officers and directors, new members and the evening’s
Please see Banquet page 40
honorees. All members and guests
24 Karat Club Southeastern United States 2015 Jeweler of the Year Mary
K. Hayes (center), Hayes Jewelers, Mobile, Alabama with Club officers Judy
Upton and Randy Lindsey.
Full-service offerings make Jeweler Jimmy Green - A King among us
Vardi Company retailer’s
‘back-office partner’
By Amy Minnick
By Liz Pinson
Vardi Company was created
with one central question in mind:
“How can we ensure our members’ success?”
“We ensure success through
innovative offerings, including
free industry leading technology, powerful selling tools and
beneficial services - all of which
focus on making the independent
retailer’s business more efficient
and profitable,” says company cofounder and CEO Steven Vardi.
“We are a hybrid jewelry manufacturing company whose offerings encompass those of a jewelry manufacturer, buying group,
service provider and technology
company.”
Please see Vardi page 39
The Bridestar System™, a bridal prototype selling system,
is one of Vardi’s most popular offerings.
Jimmy Green is passionate passionate about jewelry, passionate about his store and passionate
about giving back. His love of
jewelry started back in 1975 when
he took his first jewelry job as an
assistant manager of a jewelry
store based in Tulsa, Oklahoma.
Starting from nothing was hard.
Making only $4.30 an hour wasn’t
much to support a wife and child.
But living on his meager income
drove his dream of making it happen, being the best and giving
back.
As a young and eager jeweler
Jimmy learned every aspect of
the business, from mining to cutting gems to apprenticing under
a master jeweler for 20 years; he
never stopped. Hard work was the
only path he knew and it paid off
in 2005 when he opened his own
store J Green Jewelers in San Antonio, TX.
“I’m a little bit of a perfec-
FEATURED WRITERS
Chuck Koehler...............12
Mia Katrin......................14
Brian Barfield.................16
24 Karat Corner............18
Brad Huisken................24
David Brown.................26
Diana Jarrett..................28
Brad Simon...................30
Marlene Murphy............37
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Quick facts:
tionist,” explains Green. “I do
things most people won’t even
think about doing. I take pride
in whatever I do and I make sure
everything that leaves my store
is 100% right. 90% isn’t good
enough.”
True to his character, Jimmy
and his wife took on the job of
creating the layout and interior
design of their store by hand. Acting as his own general contractor,
Jimmy spent 17 months laying out
the store, right down to the electrical outlets, something that would
Please see King page 20
King Rey Feo LXVI Jimmy Green at the Fiesta del Rey celebration.
INSIDE
Saul Bell Awards Call for Entries.................................4
On the Move..................................................................6
Ryan Berg named JA Board Chairman.....................10
GIA hosts New York Career Fair...............................21
What’s New.................................................................32
Atlanta Jewelry Show introduces buyer’s group....33
Build foot traffic with Facebook ads.....................38
Classifieds.................................................................45
S JN
Take a look at Southern Jewelry News and see why our readers call us
the “most readable publication in the industry.”
Quick facts:
• Estabished 2002
• 8,600 readers
• 19 state coverage in
the midwestern U.S.
• Only newspaper specifically
published for the Mid-west
jewelry industry
SEPTEMBER 2014
VOL 13 NO. 9
By Liz Pinson
Keeping busy runs in the
family at Iowa City’s Herteen &
Stocker Jewelers. Leading the
charge is Mr. Willa Dickens, who
has worked in the store for more
than six decades and still puts in
six days a week – at the age of 85.
His son, Terry Dickens, coowns the business along with his
father and brother, Tim. Terry is a
well-known force in town, serving
his second term on the city council.
“Our family and our store are
very much integrated into the community,” Terry says. “My whole
family was born here, and most of
us stayed here. All of my kids live
in the area too. My middle daughter, Sarah Streb, is chief operating
officer for RJO. I’ve been on the
RJO Board for 24 years and president the last 12 or 13. It keeps me
busy!”
Working with the Retail Jewelers Organization is a natural as
it’s headquartered in Newton, just
85 miles west. “I didn’t hire my
daughter for her job with RJO, so
I can’t take credit, but she does a
great job,” Terry says. “And Mary
Peterson, who’s the CEO, lives in
Iowa City as well. It makes it convenient for conducting RJO business.”
The city council connection
has been an interesting experience,
Terry adds. “It can be a plus or minus. You never know who you’ll
upset with decisions, but it’s been
very rewarding. I have three and a
half years left on the council, and
I’m not running again. Two terms
is enough for anybody! But it’s
Jewelers of America’s (JA) fight for E-Fairness legislation seems
like it has been going on as long as the internet has been around. During that time, the association has produced a number of tools - including JAPAC, Jewelers of America’s Political Action Committee. After a
decade-long effort, the PAC dedicated to representing pivotal issues for
retail jewelers may see one of its top-three missions (the other two are
protection of LIFO – last in, first out – and a retroactive extension of
15-year depreciation of leasehold improvements) signed into law during
Please see Tax page 9
this fall’s projected lame-duck
(L-R) Jenny Caro, Senate Minority Leader Mitch McConnell (R – KY), Brian Mann,
Bill Farmer Jr.
Willa Dickens with his sons Tim (l) and Terry.
opened us up to new people who
have come into the store, not just
from the city, but people from all
over. Overall, it’s a lot of fun.”
And in the family store,
Terry’s youngest daughter, Kate,
keeps the social media venues
whirring, along with producing
dynamic window displays. “Kate
joined us three years ago, so we
now have three generations,” Terry says. “She did interior design
before this, which fits in with the
jewelry business. She has quite a
flair. We’re on a corner and have
10 or 11 windows, which is unusual for a jewelry store, so we
have plenty of room for display.
People are always commenting on
our windows.”
Watchmaker Patriarch
Willa, who has been with
Herteen & Stocker since 1947,
started right after watch-making
school at the American Academy of Horology in Denver. “The
school is no longer there, but at the
time there were quite a few World
War II vets there,” Terry says. “It
was one of the few schools that offered watchmaking at that time.
“Mr. Herteen and Mr. Stocker
originally worked up the street and
decided to open their own store
a block away. They were partners until my father and his partner bought them out in the early
1970s.”
Terry jokes that working six
days a week keeps his father out of
Please see Herteen page 10
How combining merchandise and
marketing turbo-charged Gems One
By Paul Holewa
In the rapidly changing environment of the past six years
many jewelry suppliers have experienced difficulties, and even gone
out of business. In these challenging times Gems One has not only
survived, but thrived. Understanding the story of how Gems One
evolved to meet the difficulties
of a post-recessionary world, in
which a tepid recovery has placed
increasing pressures on the entire
fine jewelry supply chain, provides beneficial insights for many
in the jewelry business.
“We were stuck”, says Prem
Jain, who founded the company
in 1978. “Our sales had risen to a
maximum level in 2004, but from
2005 to 2007 we found ourselves
bumping up against the same revenue ceiling. We knew we needed
to consider how to serve our customers’ needs in a new way, but
(l-r) Kal Jain, Prem Jain and George Prout, along with Anuj Jain (not pictured) have
led Gems One through a period of explosive growth.
frankly, we weren’t sure what direction to take.”
While always adhering to a
set of core principles, Gems One
had nevertheless successfully transitioned through a series of major
shifts during its first 30 years.
INSIDE
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“I love your paper. I read it as soon as it comes in.”
- Sissy Jones, Sissy’s Log Cabin, Pine Bluff, AR
SEPTEMBER 2014
Iowa City’s Herteen & Stocker Jewelers: Three generations of movers & shakers
E-Fairness legislation
may soon become law
Mid-America Jewelry News was started in 2002 after repeated requests
from our advertisers and readers to bring the regional, down-home
news format of Southern Jewelry News to other parts of the country.
Now in it’s 14th full year of publication, over 8,000 readers look forward
to receiving Mid-America Jewelry News every month.
1
David Brown...................6
Mia Katrin.....................11
Chuck Koehler..............12
Brian Barfield................15
Diana Jarrett.................31
Bob Epstein..................33
The company went from a small
Midwestern supplier of loose
gemstones, changing into manufacturing and supplying complete
products, and then into bridal and
higher grade diamond products.
Please see Gems One page 28
GIA Career Fair draws a crowd..............................2
JSA reports jewelry crime down, arrests up.......4
Crystal Vilkaitis’ social media tips.......................8
What’s New............................................................13
ASHI unveils Holiday Marketing Program..........20
On the Move..........................................................24
DCA’s Jewelry Career Readiness Initiative..........26
Classifieds.....................................................35
PHONE: 336.389.1950 FAX: 336.389.1952 • info@southernjewelrynews.com • www.southernjewelrynews.com • www.midamericajewelrynews.com
S JN
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FOR SALE
52
Vol 27 No. 8
Cumberland Diamond Exchange
completes grand remodeling
By Amy Minnick
What started as a goal more
than 30 years ago for independent
retail owners Mark and Rhonda
Jacobson hit a new level of reality
this year. The husband and wife
team proudly cut the bright orange
ribbon on the grand re-opening of
their store, Cumberland Diamond
Exchange, and celebrated not
only the new look and feel of their
store, but the enormous impact
they’ve had on their Smyrna, GA
(Atlanta suburb) community.
Since 1982 when Cumberland
Diamond Exchange first opened
its doors, the goal of then owners
Mark Jacobson and his brother
Wayne was to always make his
customers feel at home. Starting
with only 1200 square feet, the
fledgling company followed a
path of expansion every five years
until moving into their current location in 1992. Regardless of the
size or location of their store, the
Jacobsons remained committed
to greeting everyone who walked
through their doors with a smile,
making sure to refer to them by
name, and offering them a beverage. These were just a few of the
Cumberland Diamond Exchange in Smyrna, Georgia - before and after their recent
remodeling.
have always sought to make our
customers feel like they’re visiting
our home and this remodel had
that concept as its core.”
The June celebration was the
culmination of almost two years
of discussions, planning, and labor. Mark and Rhonda thought
Please see Remodel page 32
Ad
ca Je ticed.
no
Ameri
Mid and get ***
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Call
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“One of our more successful events was our 60th anniversary party back in 2008.
During that year, we completed
a huge renovation of the store,
taking it from 2,500 square
feet to 4,800 square feet. We
sent out a lot of sneak peak and
teasers about the progress of
the renovations and by the holiday season, many people were excited to see the renovated store. Given
the seasonal population for which Central Florida is known, it’s hard
to pull off a good promotion, but we did it with this pre-holiday event
that combined a milestone anniversary celebration with the new store
look just in time for the holidays. Another successful event we had was
a charity event for a well-known businessman in town diagnosed with
ALS (often referred to as Lou Gehrig’s Disease). In 2011, we worked
with the local ALS Chapter to host an event that included the auction of
a Rolex watch. Roughly 300 to 400 people showed up for the event, as
we’re a very tight-knit community. There was a lot of residual business
from this event. Our Diamond Dash mobile device gaming event was
also big for us in 2010 with 650 people, 325 couples, participating. And,
jewelry designer Roberto Coin has done Buyer for a Day events with us
that have proved to be very successful.” Please see Roundtable page 31
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Mobile shopping trending upward........................6
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What’s New............................................................10
s.co on Brad Huisken..................9
Atlanta Show offering GIA Dia. Grading class....28
Brian Barfield................16
m
StarCraft closing doors after 32 years................35
Chuck Koehler..............20
Visit us at Booth L-2
On the Move...........................................................38
Gemvision Matrix Design Contest winners........41
Classifieds.....................................................42
David Brown................24
Bob Epstein..................26
Diana Jarrett.................29
Bonus distribution
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Vitalium bands with custom
While the lower price of alternatextures, diamonds, ceramic
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Please see Innovations page 9
FEATURED WRITERS
INSIDE
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Insert your promotional fliers in Southern Jewelry News and
Mid-America Jewelry News! Simply send us your preprinted
fliers and we will insert them into our publications. Please call
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temporary
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SOUTHE
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alternative metal Vitalium
ASHI’s new
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Bridal Book
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1985. Kate started a sales training
and business management conEstate jewelry business part- sultation company, Performance
ners Kate Peterson (CEO and Concepts, in 1997. Although the
president of Performance Con- two had been industry colleagues
cepts) and Patti Geolat (founder and friends for many years, it
and CEO of Geolat Companies) wasn’t until 2010 that they colhave seen a lot in their years of
serving the gem and jewelry industry. But nothing could have
prepared them for the find of
a lifetime in February when
Geolat Mondial, the event and
brokerage arm of Patti’s business, purchased one of the largest and most significant cameo
collections of its kind ever
assembled. Retail customers
were able to view and purchase
cameos from this incredible
collection at two Midwest jewelry stores in May as part of a
unique estate jewelry event.
The story of how this massive cameo
became
Thecollection
Celebration
Continues!
Framed cameos have an Art Deco influence.
available to vintage jewelry
consumers starts with the two laborated to create a “hybrid store
women that sourced it from a pri- event” that combined estate jewvate estate in February. Patti creat- elry buying, selling and trading.
ed her personal property appraisal
These special estate jewelry
and jewelry brokerage company in Please see Cameo page 42
Alternative metals have
made their mark during the
past several years in the wedding band industry – and it seems
Vitalium could be the hottest of the
hot.
As the developer and major supplier of Vitalium, “The Perfect
Contemporary Metal,” Jewelry
Innovations of Sandy, Utah,
couldn’t be happier. The manufacturer/wholesaler,
which
prides itself on excellent customer service with prompt turnarounds,
stunning custom designs and cuttingedge manufacturing techniques, offers
other alternatives as well, including
titanium, ceramic, Damascus steel and
black zirconium. Jewelry Innovations
Chuck
David
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Historic collection in time
for cameo comeback
By Liz Pinson
the
Galatea’s Chi Huynh takes The Techie Road Warrior to Vietnam
August 2014
t
Cammie McLeod, manager
Gause and Son Jewelers
Ocala, FL
3
On the Road with Rob Phillips The Techie Road Warrior
ng all
Feeli t there? h
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we
vertis
Retailer Roundtable Jewelry Innovations strikes gold with
Q: What was your most successful event or
store promotion?
NO.
ARY
By Paul Holewa
ways they created an at home vibe
for the store.
Fast forward 32 years to Mark
and Rhonda Jacobson cutting a
bright orange ribbon signifying
the re-model of this same space,
and the goal hasn’t changed. “We
wanted to create a living room experience,” explains Rhonda. “We
12
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800-8
JUNE 2014
By Liz Pinson
Buffalo, N.Y., which will focus on jewelry world by introducing me
Ellen Hertz, owner
marketing aspects.
to their sales team in 2001. I carMax’s
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chocolates with fine jewelry. Each
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Fancy Food Show in New York
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e
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ing many fine chocolatiers. At
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can rotate in and out as seasonal specialties, such as truffles and boxedL
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We had just come off of a very successful year
ist tendencies
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he by priceTUSo
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36 loofn
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r M the JohnSTan, 0
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tour of the country, from top to bottom. This inws -38 at
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r a Little John’s Derby
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9on Louisville,
cluded the capital Hanoi way up in the north, to Ho
Like Batman and Robin, the
ly, Jewelry & )Pawn.
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Chi Minh City (formerly Saigon), to the far southdynamic duo hit on a winning not
50
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th
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home and has built two factories employing over
cheesy and cheeky TV commer- ness .through the secondary market
two hundred workers.
cials that have made “Little John” by buying gold and diamonds from
We also visited the company pearl farm, about
(he’s 5’-2” and weighs 98 pounds) the public. In those early years as a
eight miles out into the South China Sea. There we
a household name in Louisville. business owner John was extraorChi Huynh (L) and Rob Phillips pulling oysters out of the South The couple opened their jewelry dinarily skeptical about spending
watched as divers pulled oysters out of the farm
China Sea at the Galatea pearl farm.
that had been
Please see Phillips page 8
store and pawnshop 10 years ago, Please see John page 36
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253 King Street • Charleston, SC
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The
Chuck Koehler...............13
Diana Jarrett..................14
Mia Katrin......................16
24 Karat Corner.............18
Brian Barfield.................26
George Prout.................28
David Brown..................30
Bob Carroll....................40
Brad Simon...................44
Brad Huisken................47
Au
Cel
eb
rati
on
195
020
gust
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8-1
atla
0, 20
nta
jew
15
elry
appear on the front page of
sho
w.c
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the paper and give your company
maximum exposure. Call for availability as
these sell out quickly.
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and color photos look bad even if slightly out of register.
3. Thin lines, fine serifs and small or medium type should be restricted to one
color (not a color build). All colored type should be reproduced using a minimum
of colors to avoid difficulty with registration.
4. When type is to be surprinted, the background should be no heavier than 30%
in any one color and no more than 90% total in all four colors for legibility.
5. Reverse type should use dominant color (usually 70% or more) for shape of
letters. When practical and not detrimental to the appearance of the image, make
the type in subordinate colors slightly larger to minimize registration problems.
Small type and fine serifs should not be used for reverse type. The surrounding
tone must be dark enough to ensure legibility.
6. Drop shadows should be a minimum of 3 point type.
7. Knockouts work best in solid color.
8. Avoid using 4 color black type or rules; it will never register completely.
9. The minimum printable dot is 3%. Materials should be prepared with this limit
in mind.
10. Special care should be taken with vignettes of fade away edges where the
fade away is made up of more than one color because color balance is difficult to
maintain. In many cases, the fade away edges are best reproduced in black only.
11. When a solid black background is desired, add at least 30% cyan to that
background. Without the added cyan, uneven inking will become more apparent.
12. Remember to factor in dot gain when looking at tint blocks and photos. For
rich blacks 20-30% screen of one other process color added for richness if desired:
Cyan if desiring ‘cool’ and Magenta if desiring ‘warmth’. The printed piece will not
look like the screen. Think C-M-Y-K not R-G-B.
GUIDELINES FOR SEPIATONES:
Sepiatones are grayish brown or olive brown.
HighlightMidtonesShadow
Yellow
2% - 5%
20% - 45%
45% - 55%
Magenta
2% - 5%
20% - 45%
45% - 55%
Cyan
0% - 3%
10% - 20%
10% - 20%
Black
55% - 75%
30% - 55%
55% - 75%
GUIDELINES FOR FOUR COLOR & BLACK AND WHITE SEPARATIONS:
These readings are only a starting point, adjustments may be needed according
to the type of original. Hue’s may vary depending on substrates. Press inline conflicts may cause inking variations.
HighlightMidtonesShadow
Yellow
0% - 5%
20% - 30%
40% - 55%
Magenta
0% - 5%
20% - 30%
40% - 55%
Cyan
0% - 5%
20% - 30%
40% - 55%
Black
2% - 10%
35% - 50%
65% - 75%
Sending files electronically:
• Smaller files may be sent via e-mail to the address ads@southernjewelrynews.
com.
• Larger files can be placed on our ftp site, please call 336-389-1950 for the log-on
information.
Include All Supporting Files
• PDF files: All images & fonts must be embedded
• EPS/PS/TIFF files: All images & fonts must be embedded
• Native files: must include printer fonts, screen fonts, graphics, and images
Digital Specifications
• CMYK printer only. All RGB,LAB or Pantone images must be converted to CMYK.
• 300 dpi resolution for grayscale and 4/C images. Scanning of line art must have
minimum resolution of 600 dpi.
• Offset printing has a dot gain of 30% -35%. Prepare your scans and screens to
accommodate dot gain
Disclaimer
• SJN/MAJN is not responsible for reproduction quality of any submitted material
not in compliance with the specifications outlined above.
• When SJN/MAJN converts RGB, LAB, or Pantone images to CMYK, color match
may vary due to conversion algorithms.
S JN
MA J N
Put Southern Jewelry News and Mid-America Jewelry News
to work for your business today, please contact us at:
(336) 389-1950
email: info@southernjewelrynews.com
or elesa@southernjewelrynews.com
Southern Jewelry News and Mid-America Jewelry News are published by Newsmith, Inc.
2006 New Garden Road • Suite 208 • Greensboro, NC 27410
www.southernjewelrynews.com

now! - Southern Jewelry News

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