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MachineFinder.com
By Steve Werblow
FUTURE FOCUS
Beef co-op takes the long view
C
ountry Natural Beef, a rancher
co-op based with members
spread across the West, has
been making headlines in the ag industry since it was established in 1986.
Noted for cost-plus pricing that stabilizes the roller coaster beef market
and its deep commitment to sustainable ranch management, members say
the true measure of CNB’s success is
likely going to be whether it shows up
in the papers 28 years from now.
If it does, it’s because its definition
of sustainability passed the test of time.
Long-term. “The whole focus of
the co-op, the basic framework, is a
family operation that is sustainable,”
notes Stacy Davies, a rancher from
Frenchglen, Ore., who serves as Country Natural Beef’s marketing director.
“The co-op’s Graze Well principles
were designed with that in mind—
that we preserve the environment for
future generations,” Davies adds.
Left: Coby Johnson already seems eager to
be the fifth generation of the Warnock family
in Country Natural Beef. The co-op’s vision of
sustainability focuses on making that possible.
Below: Three Warnock generations: Randy,
Clint and Cassie Johnson, Jeanne, and Coby.
The measure of success
Above:
The McCormack family shares time in
the living room of Donna and Bill, Sr. Donna says
watching the family is a big measure of success.
Putting that long-term view to work
goes beyond improving the quality of
rangeland, he points out.
Though today’s CNB meetings
are far larger than when the first 14
families gathered to create the co-op,
members still sit in a circle and talk
their way to consensus. Every speaker, young or old, has an equal say.
Goals and ideas. CNB organizes
educational programs throughout the
year. Succession planning workshops
tend to be a big hit, says Davies. So is
a facilitator-training workshop that
prepares members to lead the co-op
and reach out into their communities.
“We build leadership,” Davies explains. “Oftentimes there are 18-yearolds to 88-year-olds in leadership
training. You’ll find our ranchers
active in their communities—in the
cattlemen’s associations, Farm Bureau, sheep growers’ associations, and
school boards. The fabric of a community is dependent upon leadership.”
Bringing insight back to the ranch
is also part of the long-term plan at
Warnock Ranch, where the next generation goes off to college and jobs in
town before coming back to the ranch
in the high desert near Maupin, Ore.
“We’ve gone and worked for companies that have systems and give bonuses for performance and results.
Those are things we try to bring back
and incorporate into our ranch, because it is a business,” says Cassie
Johnson. She and her siblings, Jerod
and Abby, grew up in the Country
Natural Beef circle, the fourth generation of Warnocks in the co-op.
Cassie spent five years in an accounting firm while her husband
Clint worked in construction.
Her parents, Randy and Jeanne, say
the co-op’s emphasis on planning and
stable profits helps the family plan for
the needs of the next generation.
ountry Natural Beef gives us
the foresight to think ahead,”
Randy points out. “It’s given
us an opportunity to plan better and
more, set up some long-term goals
and work toward them.”
Goals have kept the McCormack
Ranch, near Brothers, Ore., going for
four generations. Bill McCormack, Sr.
grew up on the place, striving to capture, store, and safely manage water
to sustain cattle in the high desert.
Now his grandchildren —Tyler,
Holli, and her husband Ryan Kingsbury—are building on the 80 miles of
water pipelines Bill, Sr. has built in a
lifetime on the ranch, while helping
with 1,100 cows and their calves.
c
Above:
Rangeland management and a good
breeding program are two sides of sustainability.
Making space for the next generation is a third.
Family meetings help keep everyone in touch. Bill, Sr. still cuts
junipers—nearly 6,000 acres and
counting. Bill, Jr. talks hay and machinery, while his brother Jeff and
sister-in-law Runinda report on cattle.
Family vision. But there’s more
than business around the circle. Inspired
by a CNB workshop, the McCormacks
wrote a family vision statement.
“It starts out to be good stewards of
the land, to sell a natural beef product,
to keep us sustainable for the next
generation and respected in the community,” says Runinda McCormack.
“The last part is to enjoy family and
friends, and to have fun.”
Working together on their ranch,
three generations of McCormacks are
achieving their vision of success. m