detroit dma 2014 events

DETROIT DMA
2014 EVENTS
!
!
!!!!!!!Making the Street work for your brand.!
For over sixteen years we have developed successful programs for local and national brands
at some of the largest and best run events in Michigan. We work closely with our clients to
creatively integrate their brands into each event. Our goal is to create brand experiences,
impressions and sales for your business. Before, during and after an event.
!!
We sweat the details.
We provide a turnkey experience for you and your staff. We work through all of the logistics
from parking, electrical, manpower, health permits, site maps, set up to tear down and
everything in between. If brand ambassadors are needed, we train and prepare them to
create positive impression for your brand. And to top it off, you will get a recap after every
event.
!!
2014 Events Dates
Event Name
Est. Audience
January!9,!10,!11!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Plymouth!Ice!Fes7val!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!100,000!
May!11!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Royal!Oak!Bloom!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!8,000!
May!30!@!June!1!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Downtown!Hoedown!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!75,000!!!!!
June!14!&!15!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Clay,!Glass!&!Metal!Show!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!40,000!
July!11,!12,!13!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Art!in!the!Park!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!300,000!
July!16!@!19!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Ann!Arbor’s!State!Street!Art!Fair!!!!!!!!!!!!!!!!!!600,000!
August!8,!9,!10!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Milford!Memories!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!200,000!!!!!!!!!!!!!
August!9!&!10!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Thunder!Over!Michigan!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!100,000!
August!16!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Woodward!Dream!Cruise!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!800,000!
September!5,!6,!7!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Plymouth!Fall!Fes7val!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!75,000!
September!12,!13,!14!!!!!!!!!!!!!!!!!!!!!!!!!Victorian!Fes7val!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!25,000!
October!5!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Great!Lakes!Chili!Cookoff!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!25,000!
!!
Lets talk.
To learn more about what we do for our clients, contact Terri O’Brien at Street Marketing
(248.347.4350) or visit our website www.streetmktg.com.
© Street Marketing 2014
!!!!!
Ann Arbor State Street Art Fair
One of the nation’s leaders and best. Art fairs that is.
Every July, the streets of downtown Ann Arbor are filled with the sights and sounds of art, music and crowds.
This year, 1,000 invited artists will display and sell their work to more than 600,000 people. In addition to
extraordinary fine art and craft work, the event includes a host of merchant displays, local cuisine, art
demonstrations, live music, street performances, children’s activity centers and the best people watching
around. Home of the University of Michigan, this event draws highly educated, upscale consumers from all
across Southeast Michigan and beyond. Come and let your brand become a part of this 53 year tradition.
When:
July 16 - 19, 2014
Attendance:
600,000
Event Years:
53rd Annual
Event Hours:
10 AM - 9 PM (W,Th,Fr)
10AM - 6 PM Saturday
!DMA:
Detroit, Michigan
Demo:
‣
25- 54
54/46%
$75K+
Ann Arbor, Michigan
Display, Sampling, Couponing, Distribution, Giveaways
Sponsorship Packages:
‣
Starting at $5,000 for a 10’ x 10’ space on-site
Media Coverage:
‣ Print, Radio, TV
Past Sponsors:
‣
Adults w children
Female/Male
Household Income
Location:
Available Marketing Options:
FIAT, Meijer, Dove, Stony Field Farms, Delta Airlines,
Renewal by Anderson, Lexus, Ford Motor Company, DTE,
Edy’s Ice Cream, Comcast, Kashi, Majic Windows
Please contact:
‣
Terri O’Brien @ 248.347.4350
terri@streetmktg.com
!
Art in the Park
Family fun in the Park.
This art, music, and food extravaganza was voted one of the “Gems of The Great Lakes” by AAA
Magazine and one of the top 20 art fairs in the country by several national publications. This family
friendly event is held every July in beautiful downtown Plymouth, Michigan. The three-day event
assembles over 400 artists from all around the country who display their work to 300,000 plus
attendees. Join in the fun and create lasting brand memories. !
!
When:
July 11-13, 2014
Available Marketing Options:
Attendance:
300,000
‣
Display, Sampling, Couponing, Distribution, Giveaways
Event Years:
35th Annual
‣
Starting at $5,000 for a 10’ x 10’ space on-site
Event Hours: 11 AM - 8 PM (Fri)
10 AM - 7 PM (Sat)
10 AM - 5 PM (Sun)
DMA:
Demo:
!
Detroit, Michigan
Adults w children
Female/Male
Household Income
25- 54
57/43%
$50K+
Location: Downtown Plymouth, MI
Sponsorship Packages:
Media Coverage:
‣ Print, Radio and Television
Past Sponsors:
‣
Ford Motor Company, Morning Star Farms, Xfinity, Lego,
Johnsonville Sausage, Slurpee, Stonyfield Farm, Patene,
Majic Windows, DTE, American Laser Center
Please contact:
‣
Terri O’Brien @ 248.347.4350
terri@streetmktg.com
!
Clay, Glass & Metal Show
Come eat, drink and be merry.
Beautiful downtown Royal Oak hosts this annual, juried art fair featuring some of the best clay,
glass and metal artists in the region. The streets come alive with art, music, and food for two days
in this lively, hip downtown. Families and young hip art lovers flock to see artisans give live
demonstrations of glass blowing, metal working and clay sculpting. Come and be part of the fun.
Available Marketing Options:
When:
June 14 -15, 2014
Attendance:
40,000
‣
Display, Sampling, Couponing, Distribution, Giveaways
Event Years:
30th Annual
‣
Event Hours:
Starting at $2,500 for a 10’ x 10’ space on-site
10 AM - 7 PM Saturday
11AM - 5 PM Sunday
!DMA:
Detroit, Michigan
Demo:
Adults w children
Female/Male
Household Income
Location:
25- 49
56/44%
$75K+
Washington Ave., Royal Oak, Michigan
Sponsorship Packages:
Media Coverage:
‣ Print, Radio
Past Sponsors:
‣
Scion, Detroit Institute of Arts, Beaumont Hospital,
Renewal by Anderson, National City, Atlas Home
Improvement, American Laser, New York Times
Please contact:
‣
Terri O’Brien @ 248.347.4350
terri@streetmktg.com
!
Downtown Hoedown
Country Music Jam in the D.
One of the nation’s largest country music shows takes place in the heart of Detroit on three stages located in and
around Comerica Park. This three day event is now regarded by the County Music industry as a premier showcase
for established and upcoming artists. Hundreds of thousands of enthusiastic country music fans from across the
Detroit area gather to eat, drink, dance and jam to over 40 acts. Come, join in the fun with these music loving,
NASCAR loyal fans and create brand memories that last. !
When:
May 30 - Jun 1 (F, S, S)
Available Marketing Options:
Attendance:
Event Years:
175,000
32nd Annual
‣
Event Hours: 5 PM - 11 PM (F)
2 PM - 11 PM (Sat)
2 PM - 11 PM (Sat)
Demo:
Adults
25- 54
Female/Male
49 / 51%
College Graduate A18+: 20%
Employed Full-time
A 18+: 45%
White Collar
41%
Household Income
$50K+: 58%
Household Income
$75K+: 37%
Household Income
$100K+: 22%
Location:
Comerica Park, Detroit, MI
Display Space, Couponing, Distribution, Giveaways
Sponsorship Packages:
‣
Starting at $5,000 for a 10’ x 10’ space on-site
Media Coverage:
‣ Print, Radio, Television
Past Sponsors:
‣
!
Chrysler Jeep, Ford Truck, Carhartt, Red Wing Boots, Axe
Body Spray, Budweiser, Pepsi, Johnsonville Sausage, P&G,
Ritz Crackers, Wrigleys
Please contact:
‣
Terri O’Brien @ 248.347.4350
terri@streetmktg.com
Great Lakes Chili Cookoff
Harleys and jalapeños.
Take three parts regional chili competition, two parts salsa duel and blend it with a motorcycle
fest to create one hot event! The streets of Downtown Plymouth are lined with Harley Davisons,
packed with chili and salsa lovers sampling tons of entries, and washing it down with a cold one
at a local pub. If you are looking for a great community event with fired up attendees, you’ve
found it.
When:
October 5, 2014
Available Marketing Options:
Attendance:
25,000
‣
Event Years:
15th Annual
Sponsorship Packages:
Event Hours:
!DMA:
!
Display, Sampling, Couponing, Distribution, Giveaways
11 AM - 5 PM Sunday
‣
Starting at $1,500 for a 10’ x 10’ space on-site
Detroit, Michigan
Media Coverage:
‣ Print, Radio
Demo:
Adults w children
Female/Male
25 - 54
48/52%
Household Income
$75K+
Location:
Plymouth, Michigan
!
Past Sponsors:
‣
Meijer, Harley Davison , Hormel, Renewal by Andersen,
Majic Windows, Hormel
Please contact:
‣
Terri O’Brien @ 248.347.4350
terri@streetmktg.com
Milford Memories
Making memories in downtown Milford.
The festival has grown over the past 15 years to encompass the the entire downtown of this picturesque,
victorian town with hundreds of artists, dozens of food vendors, live music and huge summer crowds. Kids
can try their hand at spraying a fire hose, playing games of chance or eating elephant ears. The restaurants
and merchants get into the act as the downtown buzzes with a three day audience in excess of 200,000.
Make a splash with your brand at this dog days of summer festival.!
When:
August 8 - 10, 2014
Available Marketing Options:
Attendance:
200,000
‣
Display Space, Couponing, Distribution, Giveaways
Event Years:
15th Annual
‣
Starting at $6,500 for a 10’ x 10’ space on-site
‣
Print, Radio
‣
St. John Providence Health System, General Motors,
Renewal by Andersen, Atlas, DMC, Oakland Press,
Schoolcraft College, Independence village
Event Hours: 10 AM - 8 PM (Friday)
Demo:
!
10 PM - 7 PM (Saturday)
10 PM - 5 PM (Sunday)
Adults w children
Female/Male
Household Income
Location:
25- 54
49/51%
$50K+
Sponsorship Packages:
Media Coverage:
Past Sponsors:
Please contact:
‣
Milford, Michigan
Terri O’Brien @ 248.347.4350
terri@streetmktg.com
Plymouth Fall Festival
Celebrate the kickoff of Fall in Michigan.
This classic Fall festival has has been entertaining enthusiast crowds of people for the past 56 years and has
something for everyone. Spread throughout beautiful downtown Plymouth the event’s list of attractions includes
carnival rides for all ages, live music in Kellogg Park, a dog show, a classic car show, a craft show with dozens of
artisans. Visitors also have a range of options when it comes to eats - a pancake breakfast, spaghetti dinner, a
taste fest and tons of local restaurants. Become part of this happening that celebrates the end of Summer. !
When:
September 5 - 7, 2014
Available Marketing Options:
Attendance:
75,000
‣
Event Years:
57th Annual
Event Hours: 12 PM - 11 PM (Fri)
7 AM - 11 PM (Sat)
10 AM - 6 PM (Sun)
DMA:
Demo:
Detroit, Michigan
Adults w children
Female/Male
Household Income
25 - 54
52/48%
$75K+
Display, Sampling, Couponing, Distribution, Giveaways
Sponsorship Packages:
‣
Starting at $1,500 for a 10’ x 10’ space on-site
Media Coverage:
‣ Print, Radio
Past Sponsors:
‣
!
GMC, Blue Cross Blue Shield, Lego, Genisys Credit Union,
Buick, Always Green, National Coney Island, UBS
Please contact:
‣
Location: Downtown Plymouth, MI
!
Terri O’Brien @ 248.347.4350
terri@streetmktg.com
Plymouth Ice Festival
Come enjoy our magical winter wonderland.
Hardy Michiganders bundle up to enjoy this exciting event with plenty of frozen fun for the whole family.
Thousand stroll the streets to see the ice sculptors do their magic to blocks of ice. Kellogg Park is the gallery for
dozens of ice sculptures, with other sculptures spread throughout the downtown. Sculptures are available for
viewing 24 hours a day and remain in place after the event. Get your longjohns on and join us.
When:
January 9-11, 2015
Available Marketing Options:
Attendance:
100,000
‣
Event Years:
35th Annual
Event Hours: 3 PM - 10 PM (Fri)
DMA:
Demo:
Display, Sampling, Couponing, Distribution, Giveaways
Sponsorship Packages:
‣
Starting at $2,250 for a 10’ x 10’ space on-site
and ice carving of sponsor logo
10 AM - 10 PM (Sat)
10 AM - 6 PM (Sun)
Media Coverage:
‣ Print, Radio
Detroit, Michigan
Past Sponsors:
Adults w children
Female/Male
Household Income
‣
25 - 54
52/48%
$75K+
Location: Downtown Plymouth, MI
GMC, Blue Cross Blue Shield, Lego, Genisys Credit Union,
Buick, Always Green, National Coney Island, UBS, Dinty
Moore Stew
Please contact:
‣
Terri O’Brien @ 248.347.4350
terri@streetmktg.com
Royal Oak in Bloom
A celebration of Spring on Mother’s Day!
Downtown Royal Oak comes alive every Mother’s Day with splashes of color from plants, flowers, lawn and garden
art to welcome a crowd of Michigander’s celebrating the end of a long winter and the start of the planting season.
Royal Oak in Bloom has grown into an annual tradition for garden lovers and families celebrating Spring. Become
a part of this annual celebration and create brand memories.
When:
Sunday, May 10, 2015
Attendance: 8,000
Event Years:
22nd Annual
Event Hours: 7:00 AM - 2:00 PM
DMA:
Detroit, Michigan
Demo:
Families, A 25-54
Available Marketing Options:
‣
Sponsorship Packages:
‣
!
Williams St., Royal Oak, MI
Starting at $1,000 for a 10’ x 10’ space on-site
Media:
‣
Print, Radio
Past Sponsors:
‣
HHI $75,000+
Location:
Display Space, Couponing, Distribution, Giveaways
New York Times, Renewal by Anderson, Noodle &
Company, Atlas Home Improvement, Leaf Filter
Please contact:
‣
Terri O’Brien @ 248.347.4350
terri@streetmktg.com
Thunder Over Michigan
Planes and Jets and Copters, oh my.
Thunder Over Michigan is an annual air show that takes place at the historic Willow Run Airport. The show has become a tradition in Ypsilanti attracting over 100,000 people each year. This
event brings together families, history lovers, retired military and aviation enthusiasts from all
over Michigan and surrounding states. Become part of this event and create brand memories
with this passionate crowd.!
When:
August 9-10, 2014
Available Marketing Options:
Attendance:
100,000
‣
Event Years:
26th Annual
Event Hours:
9 AM - 5 PM Saturday
9 AM - 5 PM Sunday
DMA:
Demo:
Detroit, Michigan
Adults w children
Female/Male
Household Income
25- 54
45/55%
$60K+
Location:
Willow Run Airport, Ypsilanti, Michigan
Display, Sampling, Couponing, Distribution, Giveaways
Sponsorship Packages:
‣
Starting at $2,800 for a 10’ x 10’ booth on-site
Media Coverage:
‣ Print, Radio
Past Sponsors:
‣
Budwiser, Yankee Air Museum, AV Fuel, Leaf Filter
Renewal by Anderson, American Laser Skincare, Ford
Please contact:
‣
Terri O’Brien @ 248.347.4350
terri@streetmktg.com
!
Victorian Festival
Party likes its 1899.
The citizens of historic Northville turn the clock back and dress in Victorian period costumes to
celebrate this town’s rich history. This family friendly, 25 year-old event starts with a parade complete
with more handle bar mustaches, hooped dresses and knickers than you can count. Other festival
highlights are jugglers, musicians, food, games, Victorian baseball at Ford Field and much more. Over
25,000 people from Western Wayne county join in the fun of this annual Fall favorite.
When:
September 12-14, 2014
Available Marketing Options:
Attendance:
25,000
‣
Event Years:
26th Annual
Event Hours: 5 PM - 10:30 PM Friday
12 AM - 10:30 PM (Sat)
11 AM - 4 PM Sunday
DMA:
Demo:
!
Detroit, Michigan
Adults w children
Female/Male
Household Income
Sponsorship Packages:
‣
Location: Downtown Northville, MI
Starting at $1,000 for a 10’ x 10’ space on-site
Media Coverage:
‣ Print, Radio
Past Sponsors:
‣
25- 54
57/43%
$75K+
Display, Sampling, Couponing, Distribution, Giveaways
Meijer, Flagstar Bank, Farms, Lincoln, Majic Window,
Dish Network, Renewal by Anderson, Fruitopia, Edy’s,
Budweiser, St. John Providence
Please contact:
‣
Terri O’Brien @ 248.347.4350
terri@streetmktg.com
Woodward Dream Cruise
Motor City hosts the largest muscle car happening on the planet.
Celebrate the heydays of the ’50s and ’60s when Woodward Avenue was the heart and soul of cruising in the city that put
America on wheels. Combined with music and fashions of the era, the Dream Cruise celebrates the nostalgia of bygone
days in the cars that made them so special. The 16 mile long stretch of Woodward Ave. from Ferndale to Pontiac comes
alive with visitors from around the globe. More than 40,000 muscle cars, street rods, custom, collector and specialty
vehicles converge at the world’s largest one-day celebration of car culture, attracting more than 800,000 visitors. The
Woodward Dream Cruise is a prime location for your business to be seen and heard.!
When:
August 16, 2014
Available Marketing Options:
Attendance:
800,000
‣
Event Years:
16th Annual
‣
Event Hours:
9 AM - 9 PM (Saturday)
DMA:
Detroit, Michigan
Demo:
Adults w children
Female/Male
Household Income
Sponsorship Packages:
Location: Throughout Oakland County
Starting at $2,000 for a 10’ x 10’ space on-site
Media Coverage:
‣
Print, Radio, TV
Past Sponsors:
‣
25- 54
52/48%
$50K+
Display Space, Couponing, Distribution, Giveaways
Ford Motor Company, General Motors, Oakland Press
WXYZ, Motor City Casino, AT&T, Eaton, DTE, Edy’s Ice
Cream, Renewal by Andersen
Please contact:
‣
Terri O’Brien @ 248.347.4350
terri@streetmktg.com