Demographic Profile America`s Gen X
Transcription
Demographic Profile America`s Gen X
re Diverse, More Technologically Saavy Gen Xers—Mo Key Birth Years of Gen Xers IN THE SPOTLIGHT 1965 Robert Downey Jr. Rodney King Sarah Jessica Parker Scottie Pippen 1966 Adam Sandler Mike Tyson Salma Hayek Toni Braxton 1967 Dave Matthews Kurt Cobain Nicole Kidman 1968 Mike Piazza Molly Ringwald Sammy Sosa Tony Hawk Will Smith 1969 Brett Favre Jennifer Aniston Ken Griffey Jr. Puff Daddy Tyler Perry 1970 Andre Agassi David Gregory Latrell Sprewell Matt Damon Tina Fey 1971 Jorge Posada Kid Rock Lance Armstrong Snoop Dogg Tiffany 1972 Ben Affleck Carmen Electra Eminem Gwyneth Paltrow Manny Ramirez 1973 Carson Daly Heidi Klum Johnny Damon Oscar De La Hoya Rufus Wainwright 1974 Alanis Morissette Dale Earnhardt Jr. Derek Jeter Leonardo DiCaprio Penelope Cruz 1975 David Beckham David Ortiz Drew Barrymore Tiger Woods will.i.am 1976 Colin Farrell Freddie Prinze Jr. Peyton Manning Reese Witherspoon Ryan Reynolds Variable And Long-Term Care Products Are: • Not A Deposit Or Other Obligation Of Bank • Not FDIC-Insured • Not Insured By Any Federal Government Agency Average Annual Expenditures Age Food and Alcohol Housing Apparel and Services Transportation Health Care Entertainment Personal Insurance and Pensions Cash Contributions Education Miscellaneous Average Annual Expenditures 25–34 $6,720 $17,318 $1,965 $8,699 $1,737 $2,766 $5,510 $1,036 $759 $1,650 $48,159* 35–44 $8,311 $20,649 $2,235 $9,797 $2,499 $3,603 $7,165 $1,550 $953 $2,046 $58,808 *Total varies due to rounding. Source: U.S. Department of Labor, Bureau of Labor Statistics, Consumer Expenditure Survey, 2008 Married Couple Families Male Householders Living Alone Female Householders Living Alone Overall Male Householders Overall Female Householders Mean $85,343 $47,316 $43,449 $58,868 $53,203 Median $73,601 $36,389 $38,513 $46,179 $44,689 In 2008, the Gen X poverty rate was below the national average of 13.2%. % Below Poverty Level* 9.0% Males 12.3% Females * People and families are classified as being in poverty if their income is less than their poverty threshold. Poverty thresholds are dollar amounts the Census Bureau uses to determine a family’s or person’s poverty status. Source: U.S. Census Bureau, Current Population Survey, Annual Social & Economic Supplement, 2009 Ages 35–39 Mean $97,729 $48,414 $62,898 $57,075 $70,060 Median $81,107 $40,435 $40,509 $45,273 $45,896 Ages 40–44 Mean $104,589 $50,339 $40,153 $55,049 $47,136 Median $84,278 $39,834 $32,184 $43,269 $36,190 Source: U.S. Census Bureau, Current Population Survey, Annual Social & Economic Supplement, 2009 This profile of America’s Gen X was prepared by the MetLife Mature Market Institute. This and its many other free publications and research are available online. Check the “Research” tab at www.MatureMarketInstitute.com. Visit: www.MatureMarketInstitute.com | E-mail: MatureMarketInstitute@MetLife.com Mail: MetLife Mature Market Institute, 57 Greens Farms Road, Westport, CT 06880 Fax: (203) 454-5339 Only Long-Term Care Products: • Not Issued, Guaranteed Or Underwritten By Bank Or FDIC • Not A Condition To The Provision Or Term Of Any Banking Service Or Activity • Policy Is An Obligation Of The Issuing Insurance Company MMI00128(0210) Racial and Ethnic Composition* ©2010 Metropolitan Life Insurance Company, New York, NY Overview of America’s Gen Xers in 2009 This demographic profile is one in a series produced by the MetLife Mature Market Institute. Gen Xers comprise a smaller cohort following the Baby Boom, and reflect the drop in birth rates after 1964. They have also been known as the “Baby Bust” generation. Gen Xers Gen Xers are adults ages 33–44 years old in 2009, born between 1965 and 1976. Gen X Males Gen X Females 2009 24,982,122 24,678,179 2030 23,576,150 24,809,078 Total: 49,660,301 48,385,228 Total U.S. Population in 2009 › In 2009, Gen Xers represented 16% of the total population, or about 1 in 6 people. › 50% male › 50% female Gen X 16% 2009 Gen X Total U.S. Population by 2030 › By 2030, Gen Xers will be Established in 1997, the Mature Market Institute (MMI) is MetLife’s research organization and a recognized thought leader on the multi-dimensional and multi-generational issues of aging and longevity. MMI’s groundbreaking research, gerontology expertise, national partnerships, and educational materials work to expand the knowledge and choices for those in, approaching, or caring for those in the mature market. Only Variable Annuity Products: • Not Guaranteed By Any Bank Or Credit Union • May Go Down In Value GEN X Poverty Status in 2008 Household Income in 2008 by Household Type Ages 30–34 America’s 2009 A Demographic Profile of America’s Gen X . other Strangers, Tyndale House Publishers, 1999 1 Dr. Rick and Kathy Hicks, Boomers, Xers, and Me?” Workforce, Wiley, 2007. 2 Cam Marston, Motivating the “What’s In It ForTime.com, April 16, 2008. 3 M.J. Stephey, Gen-X: The Ignored Generation, 731528,00.html. http://www.time.com/time/arts/article/0,8599,1 10, 11 The 2009 MetLife Study of the American Dream, MetLife, 2009. Demographic Profile PROFILE n for being an unknown group, amorphous Although Gen Xers started out with a reputatio a defining characteristic. More ethnically and defying definition, their diversity became ” or “politically correct” movement of the diverse than generations before them, the “PC tolerance for differences, quest for justice, and early 1990s may be seen as reflective of their 1 acceptance of those from diverse backgrounds. rs and workplace commitment startled older Gen Xers’ altered sense of loyalty to employe n unwilling to become workaholics and 2 generations. Gen Xers were the first generatio authenticity, and self-sufficiency. nce, bala e k-lif wor in ring ushe , lives ily fam r sacrifice thei they are comfortable embracing change. Having grown up in the midst of social changes, ration have played a part in the development Bridging many divides, members of this gene such as l advancements that dominate today’s world, of many of the equalizing technologica 3 Google™, YouTube™, and Amazon®. FINANCES Gen Xers, like many in the general public, are concerned about job loss and maintaining their standard of living. This has prompted the pragmatic Gen Xers to spend more time and energy making smart financial decisions at work.10 Gen Xers are taking steps to become more educated about financial topics, and the majority acknowledge the need for a personal safety net.11 L0210087021[exp0113] ages 54–65 and make up 13% of the total population. Source: U.S. Census Bureau, National Population Estimates & Projections 13% 2030 Non-Hispanic White Alone 62% Non-Hispanic Black Alone 12% Hispanic Non-Hispanic (Any Race) Asian Alone 18% 6% All Other Races 2% 2030 Non-Hispanic White Alone 60% Non-Hispanic Black Alone 12% Hispanic Non-Hispanic (Any Race) Asian Alone 19% 8% All Other Races 2% *Percentages may not total 100% due to rounding. Source: U.S. Census Bureau, National Population Estimates & Projections re Diverse, More Technologically Saavy Gen Xers—Mo Key Birth Years of Gen Xers IN THE SPOTLIGHT 1965 Robert Downey Jr. Rodney King Sarah Jessica Parker Scottie Pippen 1966 Adam Sandler Mike Tyson Salma Hayek Toni Braxton 1967 Dave Matthews Kurt Cobain Nicole Kidman 1968 Mike Piazza Molly Ringwald Sammy Sosa Tony Hawk Will Smith 1969 Brett Favre Jennifer Aniston Ken Griffey Jr. Puff Daddy Tyler Perry 1970 Andre Agassi David Gregory Latrell Sprewell Matt Damon Tina Fey 1971 Jorge Posada Kid Rock Lance Armstrong Snoop Dogg Tiffany 1972 Ben Affleck Carmen Electra Eminem Gwyneth Paltrow Manny Ramirez 1973 Carson Daly Heidi Klum Johnny Damon Oscar De La Hoya Rufus Wainwright 1974 Alanis Morissette Dale Earnhardt Jr. Derek Jeter Leonardo DiCaprio Penelope Cruz 1975 David Beckham David Ortiz Drew Barrymore Tiger Woods will.i.am 1976 Colin Farrell Freddie Prinze Jr. Peyton Manning Reese Witherspoon Ryan Reynolds Variable And Long-Term Care Products Are: • Not A Deposit Or Other Obligation Of Bank • Not FDIC-Insured • Not Insured By Any Federal Government Agency Average Annual Expenditures Age Food and Alcohol Housing Apparel and Services Transportation Health Care Entertainment Personal Insurance and Pensions Cash Contributions Education Miscellaneous Average Annual Expenditures 25–34 $6,720 $17,318 $1,965 $8,699 $1,737 $2,766 $5,510 $1,036 $759 $1,650 $48,159* 35–44 $8,311 $20,649 $2,235 $9,797 $2,499 $3,603 $7,165 $1,550 $953 $2,046 $58,808 *Total varies due to rounding. Source: U.S. Department of Labor, Bureau of Labor Statistics, Consumer Expenditure Survey, 2008 Married Couple Families Male Householders Living Alone Female Householders Living Alone Overall Male Householders Overall Female Householders Mean $85,343 $47,316 $43,449 $58,868 $53,203 Median $73,601 $36,389 $38,513 $46,179 $44,689 In 2008, the Gen X poverty rate was below the national average of 13.2%. % Below Poverty Level* 9.0% Males 12.3% Females * People and families are classified as being in poverty if their income is less than their poverty threshold. Poverty thresholds are dollar amounts the Census Bureau uses to determine a family’s or person’s poverty status. Source: U.S. Census Bureau, Current Population Survey, Annual Social & Economic Supplement, 2009 Ages 35–39 Mean $97,729 $48,414 $62,898 $57,075 $70,060 Median $81,107 $40,435 $40,509 $45,273 $45,896 Ages 40–44 Mean $104,589 $50,339 $40,153 $55,049 $47,136 Median $84,278 $39,834 $32,184 $43,269 $36,190 Source: U.S. Census Bureau, Current Population Survey, Annual Social & Economic Supplement, 2009 This profile of America’s Gen X was prepared by the MetLife Mature Market Institute. This and its many other free publications and research are available online. Check the “Research” tab at www.MatureMarketInstitute.com. Visit: www.MatureMarketInstitute.com | E-mail: MatureMarketInstitute@MetLife.com Mail: MetLife Mature Market Institute, 57 Greens Farms Road, Westport, CT 06880 Fax: (203) 454-5339 Only Long-Term Care Products: • Not Issued, Guaranteed Or Underwritten By Bank Or FDIC • Not A Condition To The Provision Or Term Of Any Banking Service Or Activity • Policy Is An Obligation Of The Issuing Insurance Company MMI00128(0210) Racial and Ethnic Composition* ©2010 Metropolitan Life Insurance Company, New York, NY Overview of America’s Gen Xers in 2009 This demographic profile is one in a series produced by the MetLife Mature Market Institute. Gen Xers comprise a smaller cohort following the Baby Boom, and reflect the drop in birth rates after 1964. They have also been known as the “Baby Bust” generation. Gen Xers Gen Xers are adults ages 33–44 years old in 2009, born between 1965 and 1976. Gen X Males Gen X Females 2009 24,982,122 24,678,179 2030 23,576,150 24,809,078 Total: 49,660,301 48,385,228 Total U.S. Population in 2009 › In 2009, Gen Xers represented 16% of the total population, or about 1 in 6 people. › 50% male › 50% female Gen X 16% 2009 Gen X Total U.S. Population by 2030 › By 2030, Gen Xers will be Established in 1997, the Mature Market Institute (MMI) is MetLife’s research organization and a recognized thought leader on the multi-dimensional and multi-generational issues of aging and longevity. MMI’s groundbreaking research, gerontology expertise, national partnerships, and educational materials work to expand the knowledge and choices for those in, approaching, or caring for those in the mature market. Only Variable Annuity Products: • Not Guaranteed By Any Bank Or Credit Union • May Go Down In Value GEN X Poverty Status in 2008 Household Income in 2008 by Household Type Ages 30–34 America’s 2009 A Demographic Profile of America’s Gen X . other Strangers, Tyndale House Publishers, 1999 1 Dr. Rick and Kathy Hicks, Boomers, Xers, and Me?” Workforce, Wiley, 2007. 2 Cam Marston, Motivating the “What’s In It ForTime.com, April 16, 2008. 3 M.J. Stephey, Gen-X: The Ignored Generation, 731528,00.html. http://www.time.com/time/arts/article/0,8599,1 10, 11 The 2009 MetLife Study of the American Dream, MetLife, 2009. Demographic Profile PROFILE n for being an unknown group, amorphous Although Gen Xers started out with a reputatio a defining characteristic. More ethnically and defying definition, their diversity became ” or “politically correct” movement of the diverse than generations before them, the “PC tolerance for differences, quest for justice, and early 1990s may be seen as reflective of their 1 acceptance of those from diverse backgrounds. rs and workplace commitment startled older Gen Xers’ altered sense of loyalty to employe n unwilling to become workaholics and 2 generations. Gen Xers were the first generatio authenticity, and self-sufficiency. nce, bala e k-lif wor in ring ushe , lives ily fam r sacrifice thei they are comfortable embracing change. Having grown up in the midst of social changes, ration have played a part in the development Bridging many divides, members of this gene such as l advancements that dominate today’s world, of many of the equalizing technologica 3 Google™, YouTube™, and Amazon®. FINANCES Gen Xers, like many in the general public, are concerned about job loss and maintaining their standard of living. This has prompted the pragmatic Gen Xers to spend more time and energy making smart financial decisions at work.10 Gen Xers are taking steps to become more educated about financial topics, and the majority acknowledge the need for a personal safety net.11 L0210087021[exp0113] ages 54–65 and make up 13% of the total population. Source: U.S. Census Bureau, National Population Estimates & Projections 13% 2030 Non-Hispanic White Alone 62% Non-Hispanic Black Alone 12% Hispanic Non-Hispanic (Any Race) Asian Alone 18% 6% All Other Races 2% 2030 Non-Hispanic White Alone 60% Non-Hispanic Black Alone 12% Hispanic Non-Hispanic (Any Race) Asian Alone 19% 8% All Other Races 2% *Percentages may not total 100% due to rounding. Source: U.S. Census Bureau, National Population Estimates & Projections HEALTH & LONGEVITY Life expectancy has been on the rise for decades. When the oldest Xers were born in 1965, life expectancy at birth was 70.2 years. By the time the last Gen Xer was born in 1976, life expectancy was 72.9 years.4 Centers for Disease Control & Prevention, National Center for Health Statistics, National Vital Statistics Reports, Vol. 56, No. 9, December 28, 2007. 4 Self-Reported Health Status: 2006–2008 Ages 25–44 Excellent/ Very Good Good Fair/Poor Male Female Life Expectancy: 2006 # Years at Age Male Female 46.9 42.2 37.6 33.1 51.3 46.4 41.7 37.0 Source: Centers for Disease Control & Prevention, National Center for Health Statistics, 2009 Gen Xers grew up in an era marked by uncertainty and many were the product of two-income households. Weighing the pros and cons of everything became a way of life.6 To counter this sense of uncertainty, having children and a stable family rank high on their list of priorities, and may include close friends in their definition of family. They are the generation most likely to say that they place greater importance on things like personal life and family rather than finances.7 F arming, Fishing, and Forestry Sales and Office Service Management, Professional, and Related 1% 18% 19% 6% 0% 29% 1% 15% 20% 12% 35% Males 44% Females * Of those employed. Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 Males 65.0% 0.3% 10.3% 2.7% 21.7% Females 67.2% 1.1% 11.8% 4.1% 15.8% Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 Educational Attainment Master’s Degree or Higher Bachelor’s Degree Some College High School Graduate Less than High School 11% 21% 12% 25% 29% 31% 26% 13% Males 10% Females 22% Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 8 e Seventh Annual Study of Employee Benefits Trends, MetLife, 2009. Th The 2009 MetLife Study of the American Dream, MetLife, 2009. Household Size by Type Marital Status Married Widowed Divorced Separated Never Married Homeownership is an important goal for Gen Xers. The majority of Gen Xers own their homes. Of those who do not, close to half worry about having enough money to purchase one,8 yet they feel that their own resourcefulness will have the greatest influence on achieving this goal.9 9 J . Walker Smith and Ann S. Clurman, Rocking the Ages: The Yankelovich Report on Generational Marketing. Harper Paperback, 1998. 7 The 2009 MetLife Study of the American Dream, MetLife, 2009. Cam Marston, Motivating the “What’s In It For Me?” Workforce, Wiley, 2007. Occupation Group* Production, Transportation, and Material Moving Construction, Extraction, and Maintenance HOUSING 6 5 70.3% 68.6% 23.6% 23.9% 6.1% 7.4% Source: Centers for Disease Control & Prevention, National Center for Health Statistics, Health Data Interactive 30 35 40 45 Job security is key for Gen Xers. While they entered WORK the workplace with technical savvy, an unprecedented advantage over their Boomer co-workers, significant numbers of their older co-workers are delaying retirement.5 This leaves many Gen Xers feeling restless for promotional opportunities. Gen Xers Coined “Gen X” (like the unknown variable X) by the novelist Douglas Coupland, this generation is sandwiched between two significantly larger generations, the Baby Boomers and the younger Gen Yers. The coming-ofage trends that shaped their world view included: others working outside the home • M • Divorce on the rise • Downsizing and layoffs These experiences created defining characteristics and values that differentiate Gen Xers, whether in the workplace or in life. They may be perceived as: • • • • I ndependent Resilient Adaptable Cautious and skeptical 1 2 3 4 5 6 7+ Average Size All Households 16.5% 18.4% 18.8% 25.9% 13.0% 4.7% 2.6% 3.3 people Family Households* — 18.8% 23.3% 32.3% 16.4% 5.9% 3.2% 3.8 people * Family Household—Household maintained by a householder who is in a family (group of two people or more, one of whom is the householder, related by birth, marriage, or adoption and residing together), and includes any unrelated people (unrelated subfamily members and/or secondary individuals) who may be residing there. **Non-Family Household—Householder living alone (a one-person household) or where the householder shares the home exclusively with people to whom he/she is not related. Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 Non-Family Households** 78.5% 17.0% 2.1% 1.8% 0.4% 0.1% 0.1% 1.3 people Geographic Distribution in 2008 Gen Xers represent 13%–18% of the population of every state in the U.S. Homeownership Rates in 2008 by Family Status and Age of Householder Age 30–34 35–39 40–44 Married Couple Males Families Living Alone 70.3% 78.7% 83.7% 36.1% 44.2% 46.9% Females Living Alone 34.0% 45.2% 49.5% Source: U.S. Census Bureau, Housing and Household Economic Statistics Division Source: U.S. Census Bureau, Population Division, 2009 Job security is key for Gen Xers. While they entered WORK the workplace with technical savvy, an unprecedented advantage over their Boomer co-workers, significant numbers of their older co-workers are delaying retirement.5 This leaves many Gen Xers feeling restless for promotional opportunities. HEALTH & LONGEVITY Life expectancy has been on the rise for decades. When the oldest Xers were born in 1965, life expectancy at birth was 70.2 years. By the time the last Gen Xer was born in 1976, life expectancy was 72.9 years.4 Centers for Disease Control & Prevention, National Center for Health Statistics, National Vital Statistics Reports, Vol. 56, No. 9, December 28, 2007. 4 Self-Reported Health Status: 2006–2008 Ages 25–44 Excellent/ Very Good Good Fair/Poor Male Female Gen Xers grew up in an era marked by uncertainty and many were the product of two-income households. Weighing the pros and cons of everything became FAMILY a way of life.6 To counter this sense of uncertainty, having children and a stable family rank high on their list of priorities, and may include close friends in their definition of family. They are the generation most likely to say that they place greater importance on things like personal life and family rather than finances.7 Marital Status 70.3% 68.6% 23.6% 23.9% 6.1% 7.4% Farming, Fishing, and Forestry Sales and Office Service Management, Professional, and Related 1% 18% Source: Centers for Disease Control & Prevention, National Center for Health Statistics, Health Data Interactive 6% 29% 1% 15% Life Expectancy: 2006 # Years at Age Male Female 30 35 40 45 46.9 42.2 37.6 33.1 51.3 46.4 41.7 37.0 20% 12% 44% 35% Males Source: Centers for Disease Control & Prevention, National Center for Health Statistics, 2009 Married Widowed Divorced Separated Never Married Females * Of those employed. Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 Females 67.2% 1.1% 11.8% 4.1% 15.8% Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 Educational Attainment Master’s Degree or Higher Bachelor’s Degree Some College 0% 19% Males 65.0% 0.3% 10.3% 2.7% 21.7% High School Graduate Less than High School 11% 21% 12% 25% 29% 31% 26% 13% Males 10% Females 22% Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 The Seventh Annual Study of Employee Benefits Trends, MetLife, 2009. The 2009 MetLife Study of the American Dream, MetLife, 2009. Household Size by Type J . Walker Smith and Ann S. Clurman, Rocking the Ages: The Yankelovich Report on Generational Marketing. Harper Paperback, 1998. 7 The 2009 MetLife Study of the American Dream, MetLife, 2009. Cam Marston, Motivating the “What’s In It For Me?” Workforce, Wiley, 2007. 8 9 6 5 Occupation Group* Production, Transportation, and Material Moving Construction, Extraction, and Maintenance HOUSING Homeownership is an important goal for Gen Xers. The majority of Gen Xers own their homes. Of those who do not, close to half worry about having enough money to purchase one,8 yet they feel that their own resourcefulness will have the greatest influence on achieving this goal.9 Gen Xers Coined “Gen X” (like the unknown variable X) by the novelist Douglas Coupland, this generation is sandwiched between two significantly larger generations, the Baby Boomers and the younger Gen Yers. The coming-ofage trends that shaped their world view included: others working outside the home • M • Divorce on the rise • Downsizing and layoffs These experiences created defining characteristics and values that differentiate Gen Xers, whether in the workplace or in life. They may be perceived as: • • • • I ndependent Resilient Adaptable Cautious and skeptical All Households 16.5% 18.4% 18.8% 25.9% 13.0% 4.7% 2.6% 3.3 people 1 2 3 4 5 6 7+ Average Size Family Households* — 18.8% 23.3% 32.3% 16.4% 5.9% 3.2% 3.8 people * Family Household—Household maintained by a householder who is in a family (group of two people or more, one of whom is the householder, related by birth, marriage, or adoption and residing together), and includes any unrelated people (unrelated subfamily members and/or secondary individuals) who may be residing there. **Non-Family Household—Householder living alone (a one-person household) or where the householder shares the home exclusively with people to whom he/she is not related. Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 Non-Family Households** 78.5% 17.0% 2.1% 1.8% 0.4% 0.1% 0.1% 1.3 people Geographic Distribution in 2008 Gen Xers represent 13%–18% of the population of every state in the U.S. Homeownership Rates in 2008 by Family Status and Age of Householder Age 30–34 35–39 40–44 Married Couple Males Families Living Alone 70.3% 78.7% 83.7% 36.1% 44.2% 46.9% Females Living Alone 34.0% 45.2% 49.5% Source: U.S. Census Bureau, Population Division, 2009 TIMELINE U.S. hostages taken in Iran First cellular mobile phone developed First space shuttle tested Sony® Walkman® developed Three Mile Island nuclear accident occurred U.S. hostages released in Iran Madeline Albright appointed first female Secretary of State Time magazine’s Man of the Year: The computer O.J. Simpson acquitted of murder MTV® premiered First artificial heart implanted Sally Ride first woman in space Microsoft® Windows® 95 released U.S. shuttle joined Russian space station Internet use increased to 30 million in North America Titanic, the movie, premiered First cloned sheep, Dolly, born Timothy McVeigh sentenced to death for Oklahoma City bombing Job security is key for Gen Xers. While they entered WORK the workplace with technical savvy, an unprecedented advantage over their Boomer co-workers, significant numbers of their older co-workers are delaying retirement.5 This leaves many Gen Xers feeling restless for promotional opportunities. HEALTH & LONGEVITY Life expectancy has been on the rise for decades. When the oldest Xers were born in 1965, life expectancy at birth was 70.2 years. By the time the last Gen Xer was born in 1976, life expectancy was 72.9 years.4 Centers for Disease Control & Prevention, National Center for Health Statistics, National Vital Statistics Reports, Vol. 56, No. 9, December 28, 2007. 4 Self-Reported Health Status: 2006–2008 Ages 25–44 Excellent/ Very Good Good Fair/Poor Male Female Gen Xers grew up in an era marked by uncertainty and many were the product of two-income households. Weighing the pros and cons of everything became FAMILY a way of life.6 To counter this sense of uncertainty, having children and a stable family rank high on their list of priorities, and may include close friends in their definition of family. They are the generation most likely to say that they place greater importance on things like personal life and family rather than finances.7 Marital Status 70.3% 68.6% 23.6% 23.9% 6.1% 7.4% Farming, Fishing, and Forestry Sales and Office Service Management, Professional, and Related 1% 18% Source: Centers for Disease Control & Prevention, National Center for Health Statistics, Health Data Interactive 6% 0% 29% 19% 1% 15% Life Expectancy: 2006 # Years at Age Male Female 30 35 40 45 46.9 42.2 37.6 33.1 51.3 46.4 41.7 37.0 20% 12% 44% 35% Males Source: Centers for Disease Control & Prevention, National Center for Health Statistics, 2009 Females * Of those employed. Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 Males 65.0% 0.3% 10.3% 2.7% 21.7% Married Widowed Divorced Separated Never Married Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 Educational Attainment Master’s Degree or Higher Bachelor’s Degree Some College High School Graduate Less than High School 11% 21% 12% 25% 29% 31% 26% 13% Males 10% Females 22% Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 TIMELINE U.S. hostages taken in Iran First cellular mobile phone developed First space shuttle tested Sony® Walkman® developed Three Mile Island nuclear accident occurred Iran-Iraq War began 401(k) contribution became law CNN launched U.S. hostages released in Iran MTV® premiered Females 67.2% 1.1% 11.8% 4.1% 15.8% Time magazine’s Man of the Year: The computer Rock Hudson’s death from AIDS shone a light on the disease The Oprah Winfrey Show debuted e Seventh Annual Study of Employee Benefits Trends, MetLife, 2009. Th The 2009 MetLife Study of the American Dream, MetLife, 2009. Household Size by Type J. Walker Smith and Ann S. Clurman, Rocking the Ages: The Yankelovich Report on Generational Marketing. Harper Paperback, 1998. 7 The 2009 MetLife Study of the American Dream, MetLife, 2009. Cam Marston, Motivating the “What’s In It For Me?” Workforce, Wiley, 2007. 8 9 6 5 Occupation Group* Production, Transportation, and Material Moving Construction, Extraction, and Maintenance HOUSING Homeownership is an important goal for Gen Xers. The majority of Gen Xers own their homes. Of those who do not, close to half worry about having enough money to purchase one,8 yet they feel that their own resourcefulness will have the greatest influence on achieving this goal.9 Gen Xers Coined “Gen X” (like the unknown variable X) by the novelist Douglas Coupland, this generation is sandwiched between two significantly larger generations, the Baby Boomers and the younger Gen Yers. The coming-ofage trends that shaped their world view included: others working outside the home • M • Divorce on the rise • Downsizing and layoffs These experiences created defining characteristics and values that differentiate Gen Xers, whether in the workplace or in life. They may be perceived as: • • • • I ndependent Resilient Adaptable Cautious and skeptical All Households 16.5% 18.4% 18.8% 25.9% 13.0% 4.7% 2.6% 3.3 people 1 2 3 4 5 6 7+ Average Size Family Households* — 18.8% 23.3% 32.3% 16.4% 5.9% 3.2% 3.8 people * Family Household—Household maintained by a householder who is in a family (group of two people or more, one of whom is the householder, related by birth, marriage, or adoption and residing together), and includes any unrelated people (unrelated subfamily members and/or secondary individuals) who may be residing there. **Non-Family Household—Householder living alone (a one-person household) or where the householder shares the home exclusively with people to whom he/she is not related. Source: U.S. Census Bureau, DataFerrett, Current Population Survey, March Supplement, 2009 Non-Family Households** 78.5% 17.0% 2.1% 1.8% 0.4% 0.1% 0.1% 1.3 people Geographic Distribution in 2008 Gen Xers represent 13%–18% of the population of every state in the U.S. Homeownership Rates in 2008 by Family Status and Age of Householder Age 30–34 35–39 40–44 Married Couple Males Families Living Alone 70.3% 78.7% 83.7% 36.1% 44.2% 46.9% Females Living Alone 34.0% 45.2% 49.5% Source: U.S. Census Bureau, Housing and Household Economic Statistics Division Source: U.S. Census Bureau, Population Division, 2009 10, 1110, 11 2009 The The 2009 MetLife MetLife Study Study of theofAmerican the American Dream, Dream, MetLife, MetLife, 2009.2009. PROFILE GenGen Xers, Xers, likelike many many in the in the general general public, public, areare concerned concerned about about jobjob lossloss andand maintaining maintaining their their standard standard of living. of living. This This hashas prompted prompted thethe pragmatic pragmatic FINANCES FINANCES GenGen XersXers to spend to spend more more time time andand energy energy making making smart smart financial financial decisions decisions 10 10 at work. at work.GenGen Xers Xers are are taking taking steps steps to become to become more more educated educated about about financial financial 11 11 topics, topics, andand thethe majority majority acknowledge acknowledge the the need need for for a personal a personal safety safety net.net. Average Average Annual Annual Expenditures Expenditures 25–34 35–44 25–34 35–44 $6,720 $8,311 $6,720 $8,311 $17,318 $17,318 $20,649 $20,649 $1,965 $2,235 $1,965 $2,235 $8,699 $9,797 $8,699 $9,797 $1,737 $2,499 $1,737 $2,499 $2,766 $3,603 $2,766 $3,603 $5,510 $7,165 $5,510 $7,165 $1,036 $1,550 $1,036 $1,550 $759 $953 $759 $953 $1,650 $2,046 $1,650 $2,046 $48,159* $48,159* $58,808 $58,808 *Total *Total variesvaries due to duerounding. to rounding. Source: Source: U.S. Department U.S. Department of Labor, of Labor, Bureau Bureau of Labor of Labor Statistics, Statistics, Consumer Consumer Expenditure Expenditure Survey, Survey, 20082008 Poverty Poverty Status Status in 2008 in 2008 In 2008, In 2008, the the GenGen X poverty X poverty raterate waswas below below the the national national average average of 13.2%. of 13.2%. % Below % Below Poverty Poverty Level* Level* 9.0% 9.0% Males Males Females Females 12.3% 12.3% * People * People and families and families are classified are classified as being as being in in poverty poverty if their if their income income is lessis than less than their their poverty poverty threshold. threshold. Poverty Poverty thresholds thresholds are dollar are dollar amounts amounts the Census the Census Bureau Bureau uses uses to determine to determine a family’s a family’s or or person’s person’s poverty poverty status. status. Source: Source: U.S. Census U.S. Census Bureau, Bureau, Current Current Population Population Survey, Survey, Annual Annual SocialSocial & Economic & Economic Supplement, Supplement, 20092009 Household Household Income Income in 2008 in 2008 by Household by Household Type Type Ages Ages 30–34 30–34 Mean Median Median Mean Married Couple Families $85,343 $73,601 $73,601 Married Couple Families $85,343 Male Householders Living Alone $47,316 $36,389 $36,389 Male Householders Living Alone $47,316 Female Householders Living Alone $43,449 $43,449 $38,513 $38,513 Female Householders Living Alone Overall Male Householders $58,868 $46,179 $46,179 Overall Male Householders $58,868 Overall Female Householders $53,203 $44,689 $44,689 Overall Female Householders $53,203 Ages Ages 35–39 35–39 Ages Ages 40–44 40–44 Mean Median Median Mean Mean Median Median Mean $97,729 $81,107 $81,107$104,589 $104,589 $84,278 $84,278 $97,729 $48,414 $40,435 $40,435 $50,339 $50,339 $39,834 $39,834 $48,414 $62,898 $40,509 $40,509 $40,153 $40,153 $32,184 $32,184 $62,898 $57,075 $45,273 $45,273 $55,049 $55,049 $43,269 $43,269 $57,075 $70,060 $45,896 $45,896 $47,136 $47,136 $36,190 $36,190 $70,060 Source: Source: U.S. Census U.S. Census Bureau, Bureau, Current Current Population Population Survey, Survey, Annual Annual SocialSocial & Economic & Economic Supplement, Supplement, 20092009 ThisThis profile profile of America’s of America’s GenGen X was X was prepared prepared by the by the MetLife MetLife Mature Mature Market Market Institute. Institute. ThisThis andand its many its many other other freefree publications publications andand research research are are available available online. online. Check Check the the “Research” “Research” tab tab at www.MatureMarketInstitute.com. at www.MatureMarketInstitute.com. Visit: Visit: www.MatureMarketInstitute.com www.MatureMarketInstitute.com | E-mail: | E-mail: MatureMarketInstitute@MetLife.com MatureMarketInstitute@MetLife.com Mail: Mail: MetLife MetLife Mature Mature Market Market Institute, Institute, 57 Greens 57 Greens Farms Farms Road, Road, Westport, Westport, CT 06880 CT 06880 Fax:Fax: (203) (203) 454-5339 454-5339 Established in 1997, Mature Market Institute (MMI) is MetLife’s research organization Established in 1997, the the Mature Market Institute (MMI) is MetLife’s research organization a recognized thought leader on the multi-dimensional multi-generational andand a recognized thought leader on the multi-dimensional andand multi-generational issues of aging longevity. MMI’s groundbreaking research, gerontology expertise, issues of aging andand longevity. MMI’s groundbreaking research, gerontology expertise, national partnerships, educational materials work to expand knowledge national partnerships, andand educational materials work to expand the the knowledge andand choices for those in, approaching, or caring for those in the mature market. choices for those in, approaching, or caring for those in the mature market. MMI00128(0210) MMI00128(0210) ©2013 ©2013 Metropolitan Metropolitan Life Life Insurance Insurance Company, Company, NewNew York,York, NY 10166 NY 10166 L0513323335[exp0416] A Demographic Profile of America’s Gen X AgeAge Food andand Alcohol Food Alcohol Housing Housing Apparel andand Services Apparel Services Transportation Transportation Health CareCare Health Entertainment Entertainment Personal Insurance andand Pensions Personal Insurance Pensions Cash Contributions Cash Contributions Education Education Miscellaneous Miscellaneous Average Annual Expenditures Average Annual Expenditures
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