DIRECTORy OF MARKETING RESEARCH PROVIDERS

Transcription

Directory of Marketing Research Providers
Qualitative, quantitative, focus groups, online surveys, modeling and
sampling. Marketing research impacts every level of business from the
products and services that are developed to the prices that are set.
Since the information gleaned from marketing research can set the
course of your marketing plan, finding a qualified market research
provider to deliver accurate and relevant results is important.
The AMA's Directory of Marketing Research Providers can help guide
your choice of research practitioners. Whether you are seeking a full
service research firm or someone that specializes in a specific research
technique you can find information on leading firms in this special
Marketing News directory!
AN ADVERTISING SUPPLEMENT TO THE MARCH 2015 ISSUE OF MARKETING NEWS.
COPYRIGHT 2015 BY THE AMERICAN MARKETING ASSOCIATION. ALL RIGHTS RESERVED.
52 MARKETING NEWS | MARCH 2015
MktgRschDir-15.indd 48
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INDEX TO THE
Directory of
Marketing
Research
Providers
FULL SERVICE
ANA Research / Anderson, Niebuhr &
Associates, Inc.
B2B International
Blueberry Marketing & Sensory
Research
Burke, Inc.
C+R Research
CatalystMR
Culturati Research & Consulting, Inc.
Decision Analyst
Directions Research, Inc.
Esearch.com, Inc.
Illuminas
Ipsos
Issues & Answers Network, Inc.
Luth Research
M/A/R/C® Research
Mindspot Research
Morpace Inc. Market Research and
Consulting
The MSR Group
Rabin Research Company
RTi Research
SoapBoxSample
BRAND/BRANDING
RESEARCH
Associates, Inc.
B2B International
Research
Brandtrust
C+R Research
Campbell Communications
Luth Research
Consulting
Provoke Insights
RTi Research
SoapBoxSample
BUSINESS TO BUSINESS
RESEARCH
B2B International
Brandtrust
C+R Research
Customer Lifecycle, LLC
Direct Resource, Inc.
Mindspot Research
SSI
COMPETITIVE INTELLIGENCE
Luth Research
SoapBoxSample
CONJOINT ANALYSIS
Sawtooth Software, Inc.
CUSTOMER LOYALTY
B2B International
Brandtrust
Confirmit
SIS International Research
CUSTOMER SATISFACTION
Associates, Inc.
B2B International
C+R Research
Confirmit
The MSR Group
RTi Research
DATA SERVICES
SSI
ETHNIC RESEARCH
Juarez & Associates Inc.
Opinion Access Corp.
ETHNOGRAPHIC
RESEARCH
Brandtrust
C+R Research
CONSULTANTS
ADVERTISING
C+R Research
Decision Analyst
Provoke Insights
ANALYTICAL SERVICES
Decision Analyst
SoapBoxSample
AUTOMOTIVE INDUSTRY
RESEARCH
Brandtrust
Brandtrust
CONSUMER RESEARCH
Research
Brandtrust
C+R Research
Decision Analyst
Doyle Research Associates, Inc.
Luth Research
Mindspot Research
Provoke Insights
RTi Research
FIELD SERVICES
La Maison du Test
The Marketing Research Source
The MSR Group
FINANCIAL SERVICES
INDUSTRY RESEARCH
Research
Brandtrust
C+R Research
RTi Research
THE INDEX CONTINUES ON THE FOLLOWING PAGES
MARCH 2015 | MARKETING NEWS
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INDEX TO THE
Directory of
Marketing
Research
Providers
(continued)
Decision Analyst
SSI
LOYALTY
RESEARCH
B2B International
Brandtrust
Confirmit
FOCUS GROUP
FACILITIES
MEDIA/COMMUNICATIONS
RESEARCH
Focus On Boston
FocusVision
La Maison du Test
Luth Research
The MSR Group
Luth Research
Provoke Insights
FOCUS GROUP
MODERATORS
C+R Research
FOOD INDUSTRY
RESEARCH
Research
Brandtrust
C+R Research
HEALTHCARE INDUSTRY
RESEARCH
Associates, Inc.
Brandtrust
C+R Research
Luth Research
INTERNATIONAL
RESEARCH
B2B International
Brandtrust
MOBILE SURVEYS
C+R Research
Confirmit
Kinesis Survey Technologies
Luth Research
M/A/R/C® Research
SoapBoxSample
SSI
Voxco
MODELING &
PREDICTIVE RESEARCH
Decision Analyst
SoapBoxSample
Toluna
Voxco
PANEL SERVICES
C+R Research
SoapBoxSample
SSI
PRICING RESEARCH
B2B International
SoapBoxSample
PRODUCT
RESEARCH
B2B International
Research
Brandtrust
C+R Research
Decision Analyst
Luth Research
SoapBoxSample
QUALITATIVE
RESEARCH
B2B International
Research
ONLINE
COMMUNITIES
C+R Research
SoapBoxSample
Toluna
Brandtrust
Burke, Inc.
C+R Research
Decision Analyst
ONLINE
RESEARCH
C+R Research
Confirmit
Luth Research
M/A/R/C® Research
Mindspot Research
Focus On Boston
Esearch.com, Inc.
FocusVision
Illuminas
Luth Research
Consulting
The MSR Group
SSI
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QUANTITATIVE
RESEARCH
RETAIL
C+R Research
B2B International
Research
Luth Research
SAMPLING
Burke, Inc.
C+R Research
Marketing Systems Group
CatalystMR
SoapBoxSample
SSI
FocusVision
Illuminas
Luth Research
M/A/R/C® Research
SEGMENTATION
SSI
SSI
Voxco
TRAINING/
EDUCATION
Summer Institute in Survey Research
Techniques/Survey Michigan
B2B International
University of Georgia/MRII
C+R Research
The University of Alabama
RTi Research
The MSR Group
The Burke Institute
Esearch.com, Inc.
TELEPHONE
INTERVIEWING
SENSORY
RESEARCH
WEBSITE
DEVELOPMENT/
MANAGEMENT
CatalystMR
Research
RECRUITMENT
Focus On Boston
La Maison du Test
SoapBoxSample
SOCIAL MEDIA
RESEARCH/
ANALYTICS
Confirmit
RESEARCH DESIGN/
METHODOLOGY
Brandtrust
Luth Research
Luth Research
SURVEY DEVELOPMENT/
PROGRAMMING
M/A/R/C® Research
Confirmit
SoapBoxSample
C+R Research
SoapBoxSample
Toluna
SURVEY
SOFTWARE
RESEARCH
STRATEGY
Confirmit
Brandtrust
C+R Research
Luth Research
Voxco
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ANA Research is a full-service
market research firm conducting
custom-designed survey research
since 1974, including: Study design,
sampling design, questionnaire
construction, data collection,
analysis/interpretation, report
writing. We work closely with our
clients throughout the project to
ensure that questionnaires are
appropriate and results are
actionable.
Quantitative and Qualitative
Methodologies: Mail, telephone,
web, mixed-mode; in-depth
interviews, focus groups.
Industries served: B2B and
consumer research, healthcare,
non-profits and associations,
education, industrial/high-tech,
and more.
ANA Research | Anderson,
Niebuhr & Associates, Inc.
Arden Hills, MN
Jennifer@ana-inc.com
http://www.ana-inc.com
Brandtrust® reveals deeper
human truths to solve some
of the toughest business
and brand challenges
through mind-of-customer,
empathy-building methods
that effectively inform vision
and strategy around brand
development, innovation and
customer experience.
Deeper human truth can
change everything but it
won’t just leap out — it’s
hidden. Finding truth requires
thoughtful social science
disciplines to reveal what
people can’t or won’t tell you.
Brandtrust will change the
way you think about your
customers and your business.
Brandtrust
Chicago, IL
info@brandtrust.com
www.brandtrust.com
B2B International is the largest
business-to-business market
research company with offices
across North America, Europe
and Asia. Research services
include branding, customer
loyalty, needs assessment,
product development, pricing,
advertising / communications,
market sizing and market entry.
B2B International counts
600 of the world’s largest
1,500 companies among its
client base. The company serves
a wide range of sectors including
manufacturing, construction,
chemicals, IT / technology,
financial and professional
services, healthcare, and
education, among others.
B2B International
White Plains, New York
Chicago, Illinois
newyork@b2binternational.com
www.b2binternational.com
Burke capitalizes on its stateof-the-art research execution,
advanced analytical techniques,
and leading edge technology
to provide decision support
solutions to companies across all
major industry sectors. Burke’s
reputation derives from expertise
in defining problems, developing
research designs, executing
complex studies, analyzing
data, and interpreting results to
enable clients to make the most
informed decisions possible.
Burke’s primary areas of focus
include Brand Assessment;
Product/Service Development;
Customer Engagement; Employee
Engagement; Healthcare Research;
Linking Data Sources; Market
Segmentation; Shopper Research
and Research Education.
Burke, Inc.
Cincinnati, OH
www.burke.com
Combining expertise in marketing
& product research & sensory
science to provide research-based
guidance for marketing & product
development.
Our research guides the product
innovation pipeline, identifying
new opportunities for existing
products & providing strategic
guidance for successful
development of new products.
• Qualitative, quantitative &
proprietary methods
• Boutique-style client service
• Thoughtful partnership
• Interdisciplinary teamwork with
fresh perspectives & intelligent
creativity
• Results that engage the
broader team & inspire action
Let’s talk about your innovation
landscape.
Blueberry Marketing &
Sensory Research
Chalfont, Pennsylvania
pgrubb@blue-berry.com
www.blue-berry.com
For nearly 40 years, marketing
and marketing research
decision makers have turned
to The Burke Institute, the
premier provider of state-ofthe-art marketing research
and insights training, for their
professional development.
Since 1975, The Burke
Institute has trained over
85,000 participants from
10,000 companies in over
40 countries. Experience our
unequalled commitment to
excellence by attending one of
our highly acclaimed seminars
or combine a group of courses
into a unique customized
program for your organization.
The Burke Institute
Cincinnati, OH
megan.nicollerat@burke.com
www.burkeinstitute.com
2/20/15 8:46 PM
At C+R Research, an
established and highlyregarded full-service
marketing insights agency,
we’ve been helping brands
grow for over 50 years by
delivering great research,
deep perspective and
committed client service.
We’re known for
designing innovative
custom methodologies
for answering complex
marketing questions, highquality analytical insights
and delivering seniorlevel attention throughout
every phase of our clients’
projects.
We embrace a “whatever-ittakes” philosophy on every
client engagement and
flexibly adapt to our clients’
needs, however challenging
they may become. We
offer an array of effective,
customizable techniques
for traditional and online
qualitative, quantitative,
mobile and communitybased research.
We also offer focused
areas of knowledge and
consultative expertise in
youth and family, Latinos
and shopper insights.
Our goal is to equip our
clients with the insights
they need to confidently
develop successful brand
strategies and grow their
business.
C+R Research
Chicago, IL
info@crresearch.com
www.crresearch.com
Campbell Communications, Inc. offers
professionally executed qualitative
research with unique study designs to
meet project objectives. Our strategic
research designs and techniques deliver
meaningful insights.
Focus groups are crafted to generate
actionable insights pertinent to specific
strategy development or communications
evaluation.
Ron Campbell has moderated thousands
of focus groups and ethnographies.
Our expertise spans a variety of
industries: travel, package goods,
finance, transportation, Senior’s Managed
Long Term Care, healthcare, and
pharmaceuticals.
QUALITATIVE SERVICES:
• Insight Generation Tools.
• Focus Group Moderating.
• Ethnography (In-Home/Observational/
Anthropological).
• Individual Interviews.
• Executive Interviews.
• On-site/On-premise/Environmental
Interviews.
• Planning Session Facilitator
• Brainstorming Sessions facilitator
• Strategy Development Consultation.
New York, NY
ron@campbell-communications.com
www.Campbell-Communications.com
Confirmit’s secure and scalable
software solutions enable MR
organizations to develop and
implement programs that deliver
insight and drive business change.
Confirmit’s clients create multichannel, multi-lingual feedback
and research programs that
deliver a compelling respondent
experience and provide high
Return on Investment.
Confirmit has a solid foundation
with over 30 years’ experience.
As a result, we understand your
business and offer solutions that
allow you to deliver high quality
and cost-effective programs for
your clients.
Confirmit
New York, NY | San Francisco, CA
Vancouver, Canada
info@confirmit.com
http://www.confirmit.com/
CATALYSTMR is an
experienced, customer-driven
services leader providing
full-service market research
services, technology, panel and
processing solutions. Our highly
experienced technical teams
provide cost effective survey
design, online and mobile
survey programming and
hosting, panel sample, custom
panel communities, translation,
CATI, real-time reporting and
dashboards. We’re experts
in conjoint, website usability
testing and in-store intercepts,
concept highlighters, shelf
tests, ad & video testing,
complex survey logic and quota
algorithms and other complex
research techniques: info@
catalystmr.com
CatalystMR
San Francisco, CA –
Dallas, TX – Philadelphia, PA
adam.berman@catalystmr.com
http://catalystmr.com
Culturati is a full-service crosscultural market research firm with
extensive capabilities in the GM
space and Hispanic expertise. We
deliver consumer and shopper
insights, deeply grounded in
cultural understanding, that inspire
successful marketing strategies
and product innovation.
Quantitatively, our expertise
includes Customer Segmentation,
New Product Development, Pricing
Optimization, Advertising Copy
Testing and Consumer Loyalty.
We also offer quality, time-efficient
online research solutions that yield
actionable solutions, as well as
reliable and cost efficient Hispanic
sample.
Culturati Research &
Consulting, Inc.
San Diego, CA | Nationwide
marissa.romero@
culturatiresearch.com
www.culturatiresearch.com
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CLC is a global research
consultancy working with/
B2B/B2C companies to plan and
conduct research to accurately
identify and measure requirements
for customer acquisition,
satisfaction and loyalty, share of
wallet growth, and retention.
We help organizations get better
business results through improved
integration of research findings
into day-to-day operations.
With reach to more than 3 million
individuals in 160 countries, we
conduct strategic qualitative
and quantitative research in
multiple localized languages on a
worldwide basis.
Chicago, IL | Minneapolis, MN
Atlanta, GA
kaferenz@customerlifecycle.us
www.customerlifecycle.us
Independently recognized as
one of the top business decision
insight firms in the nation,
Directions Research combines
our highly experienced staff with
a unique mix of innovative and
proven approaches to answer
pressing business issues.
Our clients value how we
combine connected data from
various inputs to create a holistic
picture and disseminate the
story to move business forward.
Directions excels in the areas
of innovation and optimization,
customer and brand experience,
and business intelligence.
Cincinnati, OH
swilde@directionsresearch.com
www.directionsresearch.com
Decision Analyst is a global
marketing research and analytical
consulting firm, serving Fortune
500 corporations, advertising
agencies, and consulting firms.
Decision Analyst conducts
multinational marketing research
studies on marketing strategy,
market segmentation, product
optimization, advertising testing,
package optimization, new
product concept testing and
forecasting, website optimization,
and customer experience
optimization. The firm blends
qualitative research, secondary
data analysis, survey-based
research, econometrics, and
advanced analytics (modeling,
simulation, and optimization) to
solve the most difficult marketing
problems.
Decision Analyst
Arlington, TX
jthomas@decisionanalyst.com
www.decisionanalyst.com
Qualitative research specialists:
experienced, curious, smart, and
strategic. Solutions for all stages
of the product lifecycle. Small
enough to provide personalized
service; large enough to innovate
and collaborate to meet clients
unique needs. Equipped with a
toolbox of proven and forward
thinking methods that allow
for creative study design and
transformative insights. Methods
include face-to-face, ethnography,
online, mobile, social media
analysis. Industries include
consumer goods, automotive,
home improvement, healthcare,
youth, boomers/seniors, food
service, education.
Doyle Research
Associates, Inc.
Chicago, IL – Portland, OR –
Boston, MA
kdoyle@doyleresearch.com
www.doyleresearch.com
Direct Resource, Inc. is a
Marketing Research firm
dedicated to providing
customized Marketing
Research solutions for our
global Clients. International
and B2B is our specialty,
and we regularly work in
healthcare, construction,
agriculture, industrial, hightechnology, financial and B2C
environments. Our team’s
project management skillset
yields the maximum outcome
and value. We love what we do
and relish the opportunity to
partner with you to reach your
marketing research objectives.
bmichaud@
direct-resource.com
http://
www.direct-resource.com/
Esearch.com, Inc. has
provided on-line market
research since 1995. The
company was one of the
first to develop an online
research panel… and it
continues to be one of
the best.
Our panelists have provided
opinions on everything
from food items to political
scandals – and many other
products and services
in-between.
Esearch.com, Inc.
Los Angeles, CA
janet@esearch.com
http://www.esearch.com
2/20/15 9:46 PM
FocusVision is the first company
Located on Boston’s beautiful
waterfront, Focus On Boston offers
two spacious conference rooms
with luxurious client lounges as well
as an IDI suite. Focus On Boston’s
Suburban/Braintree facility (BRAND
NEW 2011) is ideally situated at the
crossroads of three major highways
and just 8 miles from downtown
Boston. We have state-of-the-art
audio/visual equipment and we are a
member of the FocusVision Network.
We provide un-matched recruiting
in the Northeast. Our show rates are
among the best in the industry!
Focus On Boston
30 Rowes Wharf
Boston, MA 02110
Phone: (781) 356-5900
Fax: (781) 356-1929
Larry Jenkins, President
Larry@FocusOnBoston.com
www.FocusOnBoston.com
Additional Company Location:
Suburban-Braintree
10 Forbes Road Braintree, MA 02184
Ipsos is an independent market
research company controlled
and managed by research
professionals.
Founded in France in 1975, Ipsos
has grown into a worldwide
research group with a strong
presence in all key markets.
With offices in 86 countries,
Ipsos delivers insightful
expertise across six research
specializations:
• advertising
• customer loyalty
• marketing
• media
• public affairs research
• survey management.
Ipsos
New York, NY | Toronto, ON
info@ipsos-na.com
www.ipsos-na.com
to provide integrated, global
technology solutions for both
quantitative and qualitative
market research. Most recently,
FocusVision has added a
robust survey programming
and reporting platform to
its product lineup. While
continuing to offer clients
the largest global network
of focus group facilities, plus
reliable and secure audio and
video streams, FocusVision
now provides qualitative and
quantitative solutions for every
aspect of an organization’s
research practice.
FocusVision
Stamford, Connecticut
Fresno, California
Portland, Oregon
info@focusvision.com
www.focusvision.com
is a global marketing research
firm providing survey and
sampling design, data collection
(phone, online, intercept
and direct mail), project
management, and data
analysis. We have four on-staff
moderators for your qualitative
research needs (focus group(s),
idi, tdi and ethnography),
and our own focus group
facility located in Virginia
Beach, Virginia. A snapshot of
industries include: agriculture,
consumer durables, consumer
packaged goods, insurance,
pharmaceutical, financial
services, travel and tourism,
and IT/telecommunications.
Issues & Answers
Network, Inc.
Virginia Beach, VA
clindemann@issans.com
www.issans.com
Illuminas is a full-service,
global research consultancy
dedicated to helping
companies leverage market
intelligence to gain leadership
positions.
Whether you are trying to
identify key market trends,
solve critical business issues
or create leading brand
strategies, our team of
expert research consultants
will recommend the most
appropriate combination of
quantitative and qualitative
research tools to meet your
objectives.
Illuminas
Austin, TX
solutions@
illuminas.com
http://us.illuminas-global.com/
For 42 years, J&A has provided
management and marketing
consulting services. Our
bilingual (Spanish/English)
staff provides services from
hosting and facilitating focus
groups, recruiting, designing
questionnaires, collecting and
analyzing data to program
review and evaluation.
Our expertise is in working
with the Hispanic market and
hard-to-reach populations.
12139 National Boulevard
Los Angeles, CA 90064
Phone: (310) 478-0826
Fax: (310) 479-1863
Nicandro Juárez, President
juarezla@gte.net
www.juarezassociates.com
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Kinesis market research software
and solutions combine powerful
quantitative and qualitative tools
with a high-performance cloud
based platform.
Kinesis Panel is the preferred
solution for managing large
market research panels, scaling
to support millions of panelists.
Kinesis Survey and Kinesis
Community provide deviceagnostic data collection solutions
for managing high-complexity
projects.
See why market research
professionals around the globe
choose Kinesis Panel, Survey,
and Community solutions to
drive their businesses.
Kinesis Survey
Technologies
Austin, TX | London, UK
sales@kinesissurvey.com
www.kinesissurvey.com
M/A/R/C® Research is a fullservice marketing research firm
dedicated to aiding in the creation,
evaluation, and strengthening
of brands. M/A/R/C® designs
and executes qualitative and
quantitative research with
traditional and online solutions
while adhering to a client-service
ethic built on dependability and
collaboration.
M/A/R/C specializes in analyzing
marketing challenges as part of
the effort to improve strategies
and brand strength.
®
M/A/R/C® Research is
headquartered in Dallas, Texas
M/A/R/C® Research is part of
Diversified Agency Services, a
division of Omnicom Group Inc.
M/A/R/C® Research
Dallas TX | Greensboro NC
www.marcresearch.com
Merrill Dubrow, President & CEO
Merrill.Dubrow@
MARCresearch.com
From 1993, La Maison du Test
has been providing a highly
quality of fieldwork
•F
ace-to-face interviews
in home, in CLT, on street,
at POS (80 CAPI and 250
Tablets)
• Coding, clean data file and
data processing
• Viewing facilities: 6 rooms
with one way mirror.
• Recruitment, Moderation,
Report, Translator, Web
streaming.
Luth Research has been a market
research leader since 1977 and
continues to make groundbreaking
advancements in next generation
customer intelligence.
Powered by ZQ Intelligence™
which passively captures the
digital journeys of consumers
across all devices, Luth creates
the innovative technology and
research methods required for
businesses to thrive.
Visit our web site
www.lamaisondutest.com
or contact us +33.17302.6969
for any information
From survey research to
passively tracking digital behavior,
Luth Research blends research
expertise with proprietary data
collection resources to offer
unmatched customer insights.
LA MAISON DU TEST
Luth Research
PARIS, FRANCE
info@lamaisondutest.com
www.lamaisondutest.com
San Diego, CA
info@luthresearch.com
www.luthresearch.com
The Marketing Research
Source specializes in data
collection of all types. Based
on over 30 years’ experience
we can handle the most
difficult web surveys to large
telephone projects in multiple
languages across the globe.
We also have capabilities to
conduct mobile surveys, IHUTs,
as well as paper and pencil
surveys. Call or email us today
to find out more and request
costs for your latest RFP.
The Marketing
Research Source
Jacksonville, FL
San Jose, Costa Rica
New Jersey
tracy.sanders@tmrsource.com
www.tmrsource.com
provides innovative products
and services to the Marketing
and Sensory research fields. By
supplying cost effective solutions
through our three product lines
we give our clients the support
needed to meet their demands.
GENSYS provides a variety of
statistical sampling options
including extensive GIS services.
PRO-T-S® is a research predictive
dialer optimized for survey
research.
ARCS® is an automated feedback
and panel management platform
for recruitment, data collection
and custom reporting.
Horsham, PA | Research Triangle, NC
gkelly@m-s-g.com
http://www.m-s-g.com/Web/
Index.aspx
2/20/15 9:59 PM
We Think Fast.
Mindspot Research is a global fullservice research company specializing
in online research, company activation
and strategic consulting based on
customer driven insights. We help
you get ahead in today’s fast-paced
market.
Popular service offers include:
• Online Focus Groups
• Online Surveys
• Online Campaign, Concept,
Content and Copy Testing:
Featuring Text Highlighter
• MindTrack™ Customer Experience
and Business Assessments
• Mindspot Accelerator™ Ideation
and Problem Resolution Consulting
and Workshops
• Feasibility Analysis and Market
Sizing
• Positioning/Tagline Research
Mindspot Research
7031 Grand National Drive
Suite 100A
Orlando, Florida 32819
Phone: (407) 730-4603
Email: info@MindspotResearch.com
Web: www.MindspotResearch.com
Morpace is a fully integrated
global market research and
strategic consulting organization
that specializes in custom
qualitative and quantitative
research for the automotive,
financial services, retail &
consumer goods and technology
industries. Serving as a valuable
advisor, Morpace has a presence
in more than 60 countries and on
five continents, and provides its
clients with the intelligence they
need to make smarter business
decisions. Morpace was named
the 2014 CASRO Research
Organization of the Year.
Morpace Inc.
Market Research and Consulting
31700 Middlebelt Road
Farmington Hills, MI 48334
Phone: 248-737-5300
Fax: 248-737-5326
Duncan Lawrence, CEO & President
information@morpace.com
www.morpace.com
The MSR Group is a
full-service market
research firm offering
a wide range of qualitative
and quantitative
methodologies.
We provide field services,
full-service custom
research programs,
and industry-leading
customer satisfaction
measurement programs.
The MSR Group
Omaha, NE
reid@
themsrgroup.com
www.theMSRgroup.com
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OAC is the expert at
quantitative market research
projects. With both Domestic
and Offshore CATI Operations,
we can cater to whatever
your project needs are. While
grown from CATI, our project
management expertise has
made us the Premier choice
for Online and Global Field
as well. With specific niches
in Healthcare, Politics, Ad
Tracking, and an unrivaled
expertise in Hispanic and Ethnic
research, OAC maintains its
presence as the premier data
collection solution.
Long Island City, NY
Lance@OpinionAccess.com
www.OpinionAccess.com
RTi Research helps turn
insight into action.
Our clients, some of the largest
and most respected companies
within their industries have
counted on RTi for 30+ years to
connect the dots, tell the story
and help influence decisions.
Clients come to RTi seeking
higher level involvement,
more insightful thinking, and
extraordinarily attentive service;
they stay because we deliver on
our promise – supporting their
personal success as well as their
company’s.
RTi Research
Stamford, CT – Matawan, NJ –
Westerville, OH
info@rtiresearch.com
www.rtiresearch.com
Provoke Insights is a brand
consultancy and a full service
market research firm.
As experts in traditional
and innovative research
methodologies, we provide
strategic solutions to help answer
your marketing needs through
tools such as quantitative and
qualitative research, social
listening, competitive intelligence,
and trends analysis.
Our nimble internal process
allows us to be efficient in speed,
flexibility and cost. Provoke
Insights also provides strong
content marketing for market
research initiatives.
Provoke Insights
205 East 42nd Street, 15th Floor
New York, New York
info@provokeinsights.com
www.provokeinsights.com
Sawtooth Software provides tools
for online surveys, including those
that feature conjoint analysis and
best-worst scaling (MaxDiff).
We are best known for our
expertise in conjoint/choice
modeling, with these popular
software systems:
CBC (Choice-Based Conjoint),
ACBC (Adaptive CBC), MBC
(Menu-Based Choice), and MaxDiff.
Our advanced analytical tools
include HB estimation, cluster
ensemble analysis (CCEA), and
advanced market simulators.
Our analytics division, Sawtooth
Analytics, provides high-end
analytical services.
We also offer trainings and
conferences.
Orem, UT
brian@sawtoothsoftware.com
www.sawtoothsoftware.com
Full range of B2C and B2B
research services for packaged
goods, financial products/services,
retail, healthcare, food service,
and many other industries.
Service principles: high quality
work, on-time delivery, creative
study designs, strategic insights,
competitive prices, and exceeding
expectations. Study types:
concepts, segmentation, product
use, names, packages, product
design, advertising, satisfaction,
awareness/attitude/usage,
tracking, pricing, promotions,
colors, and problem detection.
We use all forms of data
collection; employ qualitative
and quantitative methodologies;
and, work domestically and
internationally.
Chicago, IL USA
melster@rabin-research.com
www.rabinresearch.com
SIS International is a leading
Full-Service market research
and market intelligence firm,
established in 1984.
Our coverage is global,
including Europe, Latin America,
Asia, US, Canada and MENA.
SIS provides the recognized
expertise, integrated research
and global resources to provide
full insight into the entire
business landscape customers,
competitors, supply chain and
global market intelligence.
SIS International
Research
New York, NY | London, UK
Shanghai, China
mstanat@sisinternational.com
www.sisinternational.com
2/20/15 10:34 PM
SoapBoxSample offers a fresh
approach to online research. From
full study design and analysis to
technology testing and mobile
research, we offer a variety of
solutions.
SoapBoxSample is a leader in
new techniques including Passive
Metering, Geo-Fencing and App
based research design.
At the heart of SoapBoxSample is
our proprietary panel, MySoapBox
Panel.
Our varied recruitment channels
go beyond traditional methods,
resulting in a panel that is loyal
and engaged.
SoapBoxSample
Van Nuys, CA
info@soapboxsample.com
www.soapboxsample.com
SSI is the premier global provider
of data solutions and technology
for consumer and business-tobusiness survey research,
reaching respondents in
86 countries via Internet,
telephone, mobile/wireless and
mixed-access offerings.
SSI staff operates from 25
offices in 18 countries, offering
sample, data collection, CATI,
questionnaire design consultation,
programming and hosting, online
custom reporting and data
processing. SSI’s 3,300 employees
serve more than 3,000 clients
worldwide.
Visit SSI at www.surveysampling.com.
SSI
Shelton, CT | Orem, UT
Encino, CA
info@surveysampling.com
www.surveysampling.com
at the 68th annual Summer Institute
in Survey Research Techniques
June 1 – July 24, 2015
Courses in survey research methods
conducted by the research staff of the
Survey Research Center, Institute for
Social Research, University of Michigan.
•Q
ualitative Methods: Overview and
Semi-Structured Interviewing
• Introduction to Focus Groups as
Qualitative Research
•C
ombining Qualitative and
Quantitative Methods
• Analysis of Complex Survey Data
• Structural Equation Modeling
• Survey Sampling Methods
• Questionnaire Design
• Survey Data Analysis
• Survey Techniques
• Data Collection
For more information:
www.si.isr.umich.edu
Phone (734) 764-6595 or
Toll-Free (877) 880-9389
63
2/20/15 10:44 PM
Toluna is a leading digital market
research and technology company.
A pioneer in the dynamic world
of marketing research, data
collection, and visualization,
Toluna brings together people and
brands in the world’s largest social
voting community of more than
7 million members spanning
51 countries.
Founded in 1831 as Alabama’s
first public college, The
University of Alabama is
dedicated to excellence in
teaching, research and service.
As a leading global source for
actionable insights, we help
researchers, insights professionals
and companies anywhere in the
world make clearer and better
business decisions that drive
better business results.
The University of Georgia offers
three online certificate courses
designed to teach the Marketing
Research Core Body of Knowledge
MRCBOK©. Over 7,000 practitioners
have enrolled in these programs
from 98 countries. The Principles of
Mobile Marketing Research is new
self-paced course explores emerging
mobile techniques and how they can
be applied to market research. All
courses are updated regularly to
reflect the newest methods and
approaches. AMA is a proud
supporter of the Principles programs.
Toluna
University of Georgia|MRII
Wilton, CT | Toronto, ON
San Diego, CA
toluna@toluna.com
www.toluna-group.com
Pam.Bracken@
georgiacenter.uga.edu
www.principlesofmarketresearch.org
Athens, Georgia | Ann Arbor, Michigan
We provide a creative, nurturing
campus environment where our
students can become the best
individuals possible, can learn
from the best and brightest
faculty, and can make a positive
difference in the community,
the state and the world.
The University of Alabama
serves students nationwide
through Bama By Distance.
The University
of Alabama
Tuscaloosa, AL
rorr@ccs.ua.edu
BamaByDistance.ua.edu/ama
About Voxco
Voxco is a global provider of
survey software solutions.
Our multi-mode data collection
platform includes a state-of-theart CATI system, web survey tools,
CAPI, as well as surveys that can
be integrated right inside apps.
Each survey solution can be used
individually or integrated as a true
multi-mode platform. Making it
easy to reach respondents and
gain insights across all channels.
Voxco has helped research
organizations with survey
technology for over 25 years.
Voxco
New York, New York
Montreal, Canada | Paris, France
vincent.auger@voxco.com
www.voxco.com
2/20/15 10:50 PM

DIRECTORy OF MARKETING RESEARCH PROVIDERS

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