global qualitative 2015

Transcription

GLOBAL
QUALITATIVE
2015
Paris / 15-17 November
Creative! Collaborative! Cool!
Programme
ESOMAR Corporate and Individual members’ names in blue
2 | GLOBAL QUALITATIVE 2015
GLOBAL
QUALITATIVE 2015
Creative! Collaborative! Cool!
Where better to illuminate the value of qualitative
research than in Paris, the City of Lights, and
world capital of art, beauty and innovation!?
Igniting your imagination with inspired thinking,
collective excellence and exciting new ventures...
we’ll talk technology, behavioural science,
paths to purchase, modern ethnography,
running a successful qual business, the keys
to collaboration, trends and more!
We hope you enjoy and Bienvenue!
Programme Committee
Graeme Lawrence
(Committee Chair)
Director of Sales and
Marketing, Join the Dots, UK
Alexandre Merza
Chief Creative Strategist, VIF,
France
Anita Black
Co-Founder, The Magnetic
Collective, USA
Anne-Sophie Damelincourt
ESOMAR Council Member and
Managing Partner, Founder &
Owner, Blue Lemon Qualitative
Research , France
Hans Zijlstra
Customer Insight Director, Air
France-KLM, The Netherlands
Klaus Berkenstraeter
Associate Manager, Ipsos, UU,
Germany
Venue
Les Salons de l’Hôtel des
Arts & Métiers
9 bis, avenue d’Iéna
75116 Paris
France
P: + 33 (0) 1 40 69 27 00
Join the ESOMAR Group
on LinkedIn
Find ESOMAR on Facebook
Follow ESOMAR on Twitter
#esomar
WORKSHOPS | 3
WORKSHOPS
Sunday 15 November
Workshops 09.00 - 17.00
ADVANCED ETHNOGRAPHY
Ethnographic practice as a
marketing research tool has
changed profoundly over
the last several years as a
consequence of shifts in client
needs and expectations as well
as the technological revolution
that continues to advance.
These have brought about
rethinking, controversies and
changes in several domains of
ethnographic practice.
The Advanced Ethnography
workshop will provide a critical
review of this new world of
ethnographic practice. Attendees
will learn about specific research
approaches and, as appropriate,
the suppliers that offer services
related to each. Most importantly,
we will review substantive
applications that benefit today
from ethnographic thinking and
suggest ways that ethnographers
can market themselves in
response to client needs and
interests.
Advanced level
Workshop leaders
Hy Mariampolski
Managing Director, QualiData
Research, USA
Sharon Wolf
Managing Director, QualiData
Research, USA
EMOTIONS MATTER:
BIOMETRICS, BRAINS, AND
BEHAVIOUR In this workshop you can
expect to.
Learn about the role of
emotions from a science/medical
perspective
• Learn how the marketing
research industry views/uses
emotion research today versus
five years ago
• Learn about the consumer
neuroscience techniques in
use today
• Learn how these techniques
work together and in combination
with traditional research methods
• Learn how biometrics could be
used to answer today’s research
questions
• Learn how peer companies
are using biometric research
for advertising, media, digital/
interactive, and shopper insights
through real world case studies
and end user perspective
• Learn how to analyse
emotional engagement in TV
advertising
•
Intermediate to Advanced
level
Workshop leader
Carl Marci
MD, CEO and Chief Science
Officer, Innerscope Research ,
USA
PROGRAMME
Sunday
15 November
08.00 - 09.00 Workshop registration
09.00- 17.00 WORKSHOPS (IN PARALLEL)
Advanced Ethnography
Hy Mariampolski , QualiData Research, USA
Sharon Wolf, QualiData Research, USA
Emotions Matter
Carl Marci , Innerscope Research , USA
16.00- 19.00 Conference registration
19.00- 20.00 Welcome Reception
19.00- 20.00
Welcome reception
Monday 16 November
08.00- 09.00 Conference registration
OPENING
08.45- 09.00
Energiser
09.00- 09.10
WELCOME
Anne-Sophie Damelincourt , ESOMAR Council
Finn Raben , ESOMAR Director General
09.10- 09.20
INTRODUCTION TO THE PROGRAMME &
KEYNOTE
Graeme Lawrence , Programme Committee Chair
09.20- 10.05 Opening keynote speaker
The Science of Happiness: motivating and
engaging individuals, teams and organisations
Stephanie Davies, CEO, Laughology, UK
10.05- 10.40
Networking break
PROGRAMME | 5
10.40- 10.45
CREATIVE WAYS TO REACH NEW
FRONTIERS - PART 1
Introduction by session chair
Anita Black , The Magnetic Collective, USA
10.45 - 11.05
RESEARCH APPLICATION
New Frontiers of Qualitative Research
How to practically apply exciting new learning
from across the behavioural sciences to
enhance and invigorate qualitative research
Ashwin Malhotra, Diageo, UK
Rachel Abbott, The Behavioural Architects, UK
Tom Morgan, The Behavioural Architects, UK
11.05 - 11.25
DISCUSSION TOPIC
When Insights from Pain and Adversity can
Lead to Positive Transformation
Applying principles of post traumatic growth to
behaviour change
Vivek Banerji , Insight Dojo, UK
Takashi Takenoshita, Shionogi Limited, UK
11.25 - 11.45
CASE STUDY
A Funny Thing Happened on the Way to Our
Insights
Confronting unexpected insights in mixed
method digital qual
Julie Schiller, Facebook, USA
Shannon Danzy, Danzy Consults, USA
Steve August , FocusVision Worldwide, USA
Tara Franz, Facebook, USA
11.45 - 12.00
Discussion
12.00 - 12.10
ESOMAR Foundation
Can You Be the Difference?
Phyllis Macfarlane , Treasurer, ESOMAR Foundation
12.10 - 13.25
Lunch
WHAT’S COOL? THE POWER OF TRENDS!
13.25 - 13.30
nne-Sophie Damelincourt , ESOMAR Council
A
Member / Blue Lemon Qualitative Research &
Consulting , France
PROGRAMME
13.30 - 13.50 NEW GROUND RESEARCH
Makers Revolutionise Making
How to derive insights from subversive consumer
practices
Ayobamidele Gnädig , GIM , Germany
Dominic Eberhardt, GIM , Germany
Maria Wronka, GIM , Germany
13.50 - 13.55
Q&A
13.55 - 14.15
METHODOLOGICAL
How We Became Curators of Cool
What the Tumblr generation can teach us about
doing research
Els Dragt, MARE Research, The Netherlands
Pernille Kok-Jensen, MARE Research,
The Netherlands
14.15 - 14.20
Q&A
14.20 - 14.50 The Trend Hunters
14.50 - 15.20Networking break
RUNNING A QUALITATIVE BUSINESS. THE
NEED TO BE CREATIVE, COLLABORATIVE
& COOL
15.20 - 15.25 Introduction by session chair
Simon Patterson , AQR Chairman / QRi
Consulting , UK
15.25 - 15.45 BUSINESS ISSUE
Is Technology Eating Qualitative Research?
The very real impact of digital disruption on
qualitative agencies
Ben White, ruby cha cha, Australia
Ellen Baron , ruby cha cha, Australia
15.45 - 16.05 DISCUSSION TOPIC
Too Much Genius, Not Enough Wisdom
It’s all becoming qualitative nowadays
Andrew Vincent , Waves, UK
Frances Williams, Next Retail Group, UK
Helen Clark , Waves, UK
PROGRAMME | 7
Towards 20-20 Vision
Cleansing the lens
Shobha Prasad , Drshti Strategic Research
Services, India
16.25 - 16.40
Discussion
16.40 - 17.10Networking break
COLLABORATE + IMMERSE YOURSELF!
17.10 - 17.15
Graeme Lawrence , Join the Dots, UK
17.15 - 17.35
NEW GROUND RESEARCH
Adding the Sparkle to Immersion Research
An approach that makes immersion research an
actionable reality
Colleen Ryan, TRA, New Zealand
Joanne Reid, Air New Zealand, New Zealand
17.35 - 17.55
NEW GROUND RESEARCH
Retail’s Next Top Model
New perspectives on consumer decision
processes in a rapidly changing world
Janine Katzberg, Happy Thinking People,
Germany
Lilli Mix, Happy Thinking People, Germany
17.55 - 18.05
Discussion
18.05 - 19.00
Networking drinks
PROGRAMME
Tuesday
17 November
PEPSICOOL
09.00 - 09.05
Graeme Lawrence , Join the Dots, UK
Nothing Else Matters
What qualitative research can learn from
musicians
Madhumita Chakraborty , PepsiCo, India
09.20 - 09.25
Q&A
YOUTHFUL WISDOM
09.25 - 09.30
Alexandre Merza, VIF, France
09.30 - 09.50 CASE STUDY
The Future Fan
Exploring the evolution of music fandom and
what it means to brands and the media
Andy Crysell, Crowd DNA, UK
Gemma Proctor, Twitter, UK
09.50 - 10.10 NEW GROUND RESEARCH
When Joys of Consumption Have Shades of
Grey
Sandeep Dutta, TNS Qualitative, India
10.10 - 10.30
METHODOLOGICAL PAPER
“Project 72”
Understanding the Millennial Experience in Las
Vegas
Axel Bedikyan, Cirque Du Soleil, Canada
Daniel Berkal, The Palmerston Group, Canada
Elana Gorbatyuk, SID LEE, Canada
10.30 - 10.45 Discussion
10.45 - 11.15
Networking break
PROGRAMME | 9
11.15 - 11.20
CREATIVE WAYS TO REACH NEW
FRONTIERS - PART 2
Klaus Berkenstraeter, Ipsos UU, Germany
11.20 - 11.40
BUSINESS ISSUE
The Changing Role of Money
What its transformation means for financial
services
Daniel Jenkinson, PayPal, Luxembourg
Robert Cook , Firefish, UK
11.40 - 12.00
CASE STUDY
The Karma of Give & Take
How culture affects the space of e-commerce
in India
Abhijit Patnaik, OLX, India
Misha Mathew, Vox Populi Research, India
Raji Bonala, Vox Populi Research, India
12.00 - 12.20 CASE STUDY
Thirsty Work: Collaborating Towards
Metacognition in the Cold Beverage Path to
Purchase
A case study combining a responsive
methodology, consumer trends and behavioural
economics principles to explore what happens
when you disrupt choice and activate new
purchases
Katie Alexander, Nestlé, UK
Sally Lewis, Join the Dots, UK
12.20 - 12.35
Discussion
12.35 - 13.50
Lunch
SPIRITUALITY SPARKING CREATIVITY
13.50 - 13.55
nne-Sophie Damelincourt , ESOMAR Council
A
Member / Blue Lemon Qualitative Research &
Consulting , France
PROGRAMME
13.55 - 14.40 LET’S DISCUSS
Mandala to Metamorphosis: What Lego and
14.40 - 15.10
Tibetan Buddhism Can Teach You about
Creating Your Brand and Narrative
Brooke Rothman, Independent, USA
Kylin O’Brien, Kylin O’Brien Studio, USA
Networking break
COLLABORATIVE + CREATIVE INSIGHTS
MAKE AN IMPACT
15.10 - 15.15
Hans Zijlstra, Air France KLM, The Netherlands
15.15 - 15.35
DISCUSSION TOPIC
Leading Leaders; The Often Forgotten
Power of Qualitative Research
Using System 1 & System 2 to guide strategy
and corporate leadership
Emmanuel Huet , Boston Consulting Group,
France
15.35 - 15.55 CASE STUDY
Like, Share & Retweet
How to make your insights go viral
Ed Garey , BAMM Ltd , UK
James Johnstone, Shell International Petroleum
Company, UK
15.55 - 16.15
CASE STUDY
The Danone Activation Studio
Turning consumer insights into company-wide
memes
Annemiek Temming, Danone Benelux ,
The Netherlands
Anouk Willems, InSites Consulting ,
The Netherlands
Tom De Ruyck , InSites Consulting , Belgium
16.15 - 16.30
Discussion
PROGRAMME | 11
16.30 - 16.35
raeme Lawrence , Programme Committee
G
Chair, UK
16.35 - 17.15
Closing keynote speaker
Creativity Matters
David Davies, Lions Festivals, UK
17.15 - 17.30
CLOSING
Programme Summary
Graeme Lawrence , Programme Committee
Chair, UK
Peter Cooper Award Presentation
Sponsored by QRi Consulting
Simon Patterson , QRi Consulting , UK
CLOSING
aurent Flores , ESOMAR President
L
17.30 - 18.00
Farewell drinks
NETWORK | STAY CONNECTED |
STAY UPDATED | RATE SPEAKERS |
ALL ON YOUR MOBILE
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everyone at the conference! Just click on the NETWORK button and
connect with fellow #mrx enthusiasts.
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Available for iPhone and Android – get on the free wi-fi and download the
app from your app store.
If you already have it, just select REFRESH to upload the new version.
You can also access the networking tool via desktop at www.esomar.org/
Networking
SPONSORS AND PARTNERS | 13
SPONSORS AND
PARTNERS
We would like to thank our sponsors and those
who have provided their services, expertise and
support to make this year’s Global Qualitative
conference a success.
Bronze Sponsor
C & C Marketing
Craig Cunningham
1115 South Waldron #207
Fort Smith
AR 72903
USA
Phone: +1 479 785 5637
Email: craig@ccmarketresearch.com
Website: www.ccmarketresearch.com
C&C Market Research, with 50 offices across the US, is the
complete answer to all of your data collection needs. Our highly
trained data collection specialists and field locations, coupled with
our state of the art programming and data transmission capabilities,
will ensure your next project is a success.
We are the largest privately owned and operated data collection
company in the U.S. and have remained a leader in today’s
marketplace through hard work, ingenuity, and a dedication to quality
that is second to none. Please give us a call today!
For more information, visit www.ccmarketresearch.com
SPONSORS AND
PARTNERS
Lunch Sponsor Day 1
Saros Research Ltd
Maya Middlemiss
PO Box 71506
London SE10 1BX
UK
Phone: +44 20 8481 7160
Email: maya@sarosresearch.com
Website: www.sarosresearch.com/
researcher/
Saros Research is your perfect partner for participant recruitment
in the UK, registering 50-100 new potential applicants every
24 hours for your future projects. They underpin the latest
technological innovations with expert account management, and
solid grounding in robust research screening techniques – bringing
professionalism, initiative and honesty to your fieldwork, to help
you achieve your research objectives and make your clients
happy. Whether for participants on or offline, qualitative or user
experience, consumer or B2B, anywhere in the UK – Saros
Research will look after you.
For more information, visit www.sarosresearch.com/
researcher/
Event Bag Sponsor
Lightspeed GMI
4 Millbank, Westminster
5th and 6th floor
London
SW1P 3JA
Phone: +44 207 896 1900
E-mail: info@gmi-mr.com
Website: www.lightspeedgmi.com
We make research easy. Quality-seeking researchers, marketers
and brands choose Lightspeed GMI as their trusted global partner
for digital data collection. Our innovative technology, proven
sampling methodologies and operational excellence facilitate a
deep understanding of consumer opinions and behaviour.
From award-winning survey engagement to fieldwork management
and custom reporting, Lightspeed GMI adds value at every stage
of the research process. Our proprietary panels deliver access to
more than four million online research respondents in 40+ countries
with unparalleled quality, capacity and targeting.
For more information, visit: www.lightspeedgmi.com
SPONSORS AND
PARTNERS
Association Partner
For more information, please visit www.aqr.org.uk
Future Talent Sponsor
For more information, visit www.surveysampling.com
Global Media Partners
For more information, visit www.euromonitor.com
For more information, visit www.research-results.com
Event partners
For more information, visit www.ct-group.com/eu/en
For more information, visit www.salons-artsetmetiers.com
Twitter Catch Sponsor
For more information, visit www.lumiinsight.com
Official knowledge partner
With award-winning online services, publishing and conference
divisions, - Warc is the leading supplier of information, knowledge,
insight and data to the global marketing, advertising, media and
research communities.
For more information, visit www.warc.com
EXHIBITORS
20|20
161 Rosa L. Parks Blvd.
Nashville, TN 37203
USA
P: +1 615 724 5274
Email: davidc@2020research.com
Website: www.2020research.com
20|20 is a global leader in online
qualitative research software and
services, aiding research firms
worldwide, in 25 languages.
Leading innovation, easy-to-use
software and unmatched service
make 20|20 the world leader in
online qualitative research.
Contact us at
advice@20|20research.com
or 1.800.737.2020
(www.2020research.com).
Opinions Ltd.
Mark Kikel
33 River Street, Chagrin Falls
OH 44022
USA
P: +1 440 893 0300
Email: bids@opinionsltd.com
Website: www.opinionsltd.com
Committed to exceeding
expectations, providing high
quality Data Collection, Fieldwork
and Market Research Services
with a personal touch. Providing
quality, validated data in a secure
environment guides our growth
and sets us apart from the
competition. You can rest easy
knowing that your project is in
the hands of one of the most
experiences teams in the data
collection business!
Our seasoned staff in operations,
project management and
coordination, client services,
analysis/statistics/reporting,
programming and tabulation offer
you Remarkable Research.
EXHIBITORS | 19
Stratégir
Corinne Tomé
5 rue Foy
33000 Bordeaux
France
P: +33 5 56 00 47 58
Email: ctome@strategir.com
Website: www.strategir.com
We are an independent market
research group, operate
internationally. We are based in
Europe, China, the United States
of America, Eastern Europe,
Middle East and South America.
We offer inspiration and rigour
in decoding markets and people.
We go beyond the facts to give
our clients the confidence to
shape the future.
Stratégir specialises in solution
focussed ad-hoc surveys, and
addresses needs of Marketing
teams (consumer knowledge,
innovation and go to market
issues), Category Management
teams (shopper research) and
R&D teams (sensory research).
Providing
A True Global Qualitative Reporting
without compromising on the Local Analysis
by Raji Bonala* through the
“Single International Qualitative ApproacH”
www.open-world-network.com
Mr. Diego CASARAVILLA
dcasar@fine-research.com
BRASIL
Kyu Hyung NO
kyuno@randr.co.kr
KOREA
Jozsi TOTH
*speaker on the
17thTaeofKIMNovember Part 2: The Karma121research@kpnmail.nl
of Give
& Take
Tae.Kim@risingsun-mr.com
CHINA
NETHERLANDS
FUTURE TALENT
MEETS THE
INDUSTRY
NOTES | 21
The FTMI initiative allows students from
around the world the chance to participate
in one of ESOMAR’s global events. Students
recommended by their professors have the
opportunity to attend conference sessions,
network with the industry’s leading minds
and assist ESOMAR in the staging of the
event.
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London
B2B
Healthcare
LondonLondon
B2B B2B B2BHealthcare
Healthcare
Healthcare
London
London
B2B Consumer
Healt
Manila
Industrial
Manila
Consumer
Consumer
Industrial
Industrial
Industrial
ManilaManila
Consumer
Consumer
Indu
Mexico
CityManila
Cosmetics
Pharmaceutical
Mexico
City
Cosmetics
Cosmetics
Pharmaceutical
Pharmaceutical
Pharmaceut
Mexico
Mexico
City
City
Cosmetics
Mexico
City
Cosmetics
Pharm
New York
Education
Retail
New York
Education
Education
Retail
RetailRetail Retai
New York
New
York
NewEducation
YorkFinancial
Education
Seoul
Tourism
Shanghai
Seoul Seoul
Financial
Financial
Tourism
Tourism
TourismTouri
SeoulSeoul
Financial
Financial
Singapore
Shanghai
Shanghai
Shanghai
Shanghai
Singapore
Singapore
Singapore
Singapore
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chapter title | 23
ESOMAR reserves the right to alter, or cancel,
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account of an alteration or cancellation.
Participants, exhibitors and accompanying
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and heath insurance. Do not leave any personal
belongings such as bags, mobile phones, or
laptops unattended in public spaces.
ESOMAR cannot be held responsible for
anything left in function rooms and public
areas. Taking pictures in any of the sessions
or recording the sessions on any device
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approval from ESOMAR and is considered an
infringement of ESOMAR’s copyright.
ESOMAR is the essential
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advancing and elevating
market research worldwide.
www.esomar.org

global qualitative 2015

Transcription

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