Europe`s hidden treasures

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Special Supplement
27 September 2010
Europe’s
hidden
treasures
Antonio Tajani on the 2010 European
destinations of excellence
“EDEN is not just about awardwinning destinations. It is about
endorsing destinations that the
continent is passionate about and
sharing them with you”
All 25 of this year's EDEN award winning destinations profiled
Discover Europe’s hidden treasures on our website:
http://ec.europa.eu/eden
Visit the European Destinations of Excellence!
0/09
EDEN is the acronym for “European Destinations of Excellence”, a project promoting
sustainable tourism development models across the European Union. The project
is based on national competitions that take place every year and result in the selection of a tourist “destination of excellence” for each participating country. Through
the selection of destinations, EDEN effectively achieves the objective of drawing
attention to the values, diversity and common features of European tourist destinations.
It enhances the visibility of emerging European destinations, creates a platform for
sharing good practices across Europe and promotes networking between awarded
destinations.
EDEN is developed around an annual subject, chosen by the European Commission
together with the relevant national tourism authorities. So far, rural tourism (2007),
intangible heritage (2008), protected areas (2009) aquatic tourism (2010) and regeneration of physical sites (2011) have been the chosen EDEN themes.
Special Supplement
27 September 2010
EDENSUPPLEMENT
4 Europe’s hidden treasures
The EDEN initiative is more than just a
set of awards. It’s also about discovering
and sharing some of Europe’s unique
hidden treasures, writes Antonio Tijani
4
And the winners are…
Aquatic sustainable tourism is the
theme for this year’s EDEN awards.
Here we profile the winners
9
Austria: Jewel of nature
Belgium: Natural heritage
11
Bulgaria: Nature’s Phenomena
Croatia: The first Croatian metropolis
12
Cyprus: Rich in history and heritage
Czech Republic: Rough beauty
14
Estonia: Discover the hidden treasures
Finland: Open waters
20
Iceland: A hidden gem
Ireland: An Irish treasure
23
Italy: Secluded sanctuary
Latvia: City on the wave
24
Lithuania: Heavenly shore on earth
Luxembourg: Precious water reserve
26
Malta: A myriad of riches
Netherlands: Escaping reality
27
Poland: Natural ecosystem
Romania: A dream destination
29
Slovenia: Green beauty
Spain: Museum of the sea
30
Turkey: Crater lake
15
France: Green Venice
Germany: Amazon of the north
19
Greece: The beauty of nature
Hungary: The great plain
27 September 2010 PARLIAMENTMAGAZINE 3
EDEN awards 2010
Europe’s hidden
treasures
The EDEN initiative is more than
just a set of awards. It’s also about
discovering and sharing some of
Europe’s unique hidden treasures,
writes Antonio Tajani
E
urope has a rich history with diverse lands and
its beauty makes the continent the number one
world tourist destination. However, while there are
many wonderful destinations in Europe, the truth
is that some of them have lost their allure due to
expansive tourism and a lack of regard for the environment. No longer is a region’s name alone enough to draw
visitors to their majestic mountains or pristine beaches. There
must be more, and
the European commission has devoted
numerous resources
to instil the mindset
of sustainable tourism
in its regions. This
is why we launched
the
European
“It is essential that
proper investment in
tourism growth has local
people’s best interests in
mind”
4 PARLIAMENTMAGAZINE 27 September 2010
Destinations of Excellence (EDEN) with the aim of selecting special places “off the beaten track” that value economic,
environmental and social sustainability.
Sustainable tourism is a practice that must run deep in the
values of local people. Whenever new accommodation is built
and man-made changes are made to the landscape, eco-friendly and environmental measures must be followed. A constant
respect for nature is needed to ensure that today’s wildlife and
eco-systems are still around in the distant future.
Sustainable tourism also plays a major role in a region’s local
economy. The growth of an area leads to more jobs and helps
raise the quality of living in a region. Local people can also
take advantage of visitors dining at their restaurants, shopping
at their markets and staying at their hotels. It is essential that
proper investment in tourism growth has local people’s best
interests in mind.
In this economic context I would like to highlight that it is
EDEN awards 2010
“No longer is a region’s name alone enough
to draw visitors to their majestic mountains
or pristine beaches”
the general objective of the commission to support Europe’s
tourism industry and to keep Europe the world’s top tourist
destination. In a communication published on 30 June 2010
we proposed initiatives to promote the competitiveness, the
sustainable and quality-based development and the visibility
of Europe as an outstanding tourist destination.
Every year new EDEN destinations showcase a selection
of the best non-traditional destinations. They are chosen
from the participating EU member states, as well as from EU
candidate countries and from the EFTA nations. EDEN initiatives look to showcase these extraordinary places, therefore,
each nominated destination has to be sustainable in terms of
preserving the local environment, culture and social fabric of
the destination. Every year the commission chooses a theme, in
conjunction with the various national tourism authorities that
hope to inspire you to travel. This year the focus is on Europe
and aquatic tourism. Those 25 new EDEN places - mainly
coastal, lake and riverside tourism destinations - promote
innovative approaches for their aquatic tourism offerings. In
previous years, tourism in protected areas, rural tourism and
Europe’s intangible heritage have been the topics.
Starting with only 10 destinations in 2006, the EDEN
network now counts some 77 magnificent destinations. This
year’s EDEN titles will be awarded in Brussels on September
27, also marking European tourism day. It is expected that
in 2011, with the fifth edition of the EDEN project, which
will focus on tourism and regeneration of physical sites, the
number of awarded European destinations of excellence will
The EDEN project is based on national competitions that take place every year and result
in the selection of a tourist “destination of excellence” for each participating country.
Through the selection of destinations, EDEN effectively achieves the objective of drawing
attention to the values, diversity and common features of European tourist destinations. It enhances the visibility of emerging European destinations, creates a platform
for sharing good practices across Europe and promotes networking between awarded
destinations. The key feature of the selected destinations is their commitment to social,
cultural and environmental sustainability. The recipients of the award are emerging, little
known European destinations, located in EU member states and candidate countries
participating in the project. The EDEN initiative helps to spread the sustainable practices
used in the chosen destinations across the union and to turn these places into all yearround venues. The process thus aims to help decongest over-visited tourist destinations.
This European quest for excellence in tourism is developed around an annual theme,
chosen by the commission together with the relevant national tourism authorities. This
theme functions as a leitmotif: so far, rural tourism, intangible heritage, protected areas,
aquatic tourism and the regeneration of physical sites have been the main EDEN themes.
27 September 2010 PARLIAMENTMAGAZINE 5
EDEN awards 2010
“Starting with only 10 destinations in 2006,
the EDEN network now counts some 77
magnificent destinations”
rise to around 100.
In this way, EDEN looks to help spread sustainable and
challenging practices used across Europe. Moreover, the
process aims to help decongest over-visited tourist destinations, combat seasonality and rebalance the tourist flows
towards the non-traditional, emerging tourism destinations.
The fact is that EDEN is not just about award winning destinations. It is about endorsing destinations that the continent
is passionate about and sharing them with you - the travelling
public so that you can enjoy the best holidays and discover
Europe’s hidden treasures.
The Tourism Sustainability Group (TSG), an independent group of experts, has
identified in its report that for true progress to be made towards more sustainable
tourism, visitors must themselves reflect sustainability concerns in their travel choice
and behaviours. Responsible behaviour by tourists towards the environment and
local communities is particularly critical in affecting the impact of tourism, which
is not only important in developing countries, but also in emerging destinations in
Europe. Bearing in mind that promotion can provide a powerful tool in positively
influencing visitors. The European commission has decided to continue promotional
campaign about EDEN and to include for the first time in the new EDEN leaflet some
positive key messages, which the TSG has identified as the most appropriate ones
for this group of destinations. These key messages for responsible tourists reflect on
possible impacts of tourist behaviour at the destinations with regard to environmental, socio-cultural as well as economic issues.
For more information on EDEN
http://ec.europa.eu/enterprise/sectors/tourism/eden/what-is-eden/index_en.htm
Antonio Tajani is
European commission
vice-president for
industry and entrepreneurship
When visiting the EDEN destinations, responsible tourists are invited to use the local transport and hospitality
services provided. This will help them to get to know the region and people better while contributing to the local
economy. Tourists are encouraged to leave no trace of their passage, such as rubbish or graffiti. When outdoors and
particularly in protected areas, they are urged to keep to paths, and not disturb plants, animals and their environment. Visitors are also encouraged to experience the local culture as it will widen their experience, and so be
tolerant and respect diversity. Especially by observing and enjoying the local social and cultural traditions and practices, as well as the artistic, archaeological and cultural heritage of the area.Visitors also can support the economic
and social development of the destination they are visiting, by purchasing locally produced handicrafts, products
and food specialities. Take personal impressions and unique souvenirs that can only be found in these regions.
Next year in 2011, the EDEN
Award will focus on the
regeneration of physical sites.
The rewarded destinations will
be those which have regenerated a physical site of their
local heritage (e.g. an industrial,
transport infrastructure, agricultural or a military site) and be
converted into a tourist attraction to be used as a catalyst for
wider local regeneration. Twenty
destinations will officially be
awarded in autumn 2011.
6 PARLIAMENTMAGAZINE 27 September 2010
TURKEY’S VOLCANIC WONDER - BITLIS NEMRUT CRATER LAKE
THE SECOND GREATEST CRATER LAKE OF THE WORLD
AND FIRST GREATEST CRATER LAKE OF TURKEY
S
ituated at west of lake Van in Eastern
Anatolia Region, Bitlis is a mixture of
civilizations by which a 7000 year-old
background and culture has been brought
up to contemporary date. Being one of the
oldest inhabiting centers in the region, the
province is like a treasure expecting to be
discovered with its towns; Ahlat, Adilcevaz,
Hizan, Güroymak, Mutki and Tatvan. Bitlis,
as an open air museum, has been the place
where the civilizations Persia, Assyria,
Byzantium, Seljuks and Ottoman appeared
one after another. Natural and cultural
assets in the region can be listed as Süphan
Mountain, the second highest mountain
of Turkey, Nemrut Mountain, Lake Van, the
largest lake of Turkey, within the boundaries
of Bitlis and Van provinces, Bendimahi
Stream, where the pearl mullet – one of the
only two re-migrating fish together with
salmon - lives, flowing to Lake Van, and
Ahlat bird watching areas. Swimming is
possible in many beaches around the 435
km coastline of Lake Van.
Within the borders of Tatvan and Ahlat
Districts, to the north of the Bitlis province,
there lays largest crater lake in Turkey and
the second largest in the world; Nemrut
Crater Lake. It is located inside the crater
area of Mount Nemrut, one of the youngest
volcanoes in the Eastern Anatolia. The lake
itself was formed by the eruption of Mount
DISSEMINATION
Nemrut. In Nemrut caldera, there are 5
lakes, many hot water springs, lava cones,
spatter cones, and 6 caves some of which
contain icebergs. On the shores of the Ilık
Lake, hot lake in caldera, there are several
hot water springs. The temperature of the
lake water reaches 40°C in winter and 60°C
in the summer. There are also thermal baths
located in small ponds close to the lake.
The nature has given this region a gift of
miraculous birch trees which grow at an
altitude of 2,500 meters. Many interesting
animals live in this area too; the caves
around Nemrut Crater are home to bears.
There are also some rare species of carp
living in the crater lakes, which are of great
interest for fishers and nature-enthusiasts.
There is a fishing competition which is held
at the big lake, but there are also swimming
competitions, junior sailing group shows,
concerts and various folk performances. The
Presidential Symphony Orchestra concert
is certainly one of the highlights of the
summer season.
Nemrut Crater Lake is visited by numerous
tourists, especially in the summer season.
The easiest way to reach Bitlis is to come to
Muş or Van airports, then using the highway
to reach the city. Nemrut Crater Lake is 27
km from Bitlis and is 13 km from Tatvan and
can be easily reached via Tatvan - Çekmece
Village and Ahlat - Serinbayır village roads
by car. It is also possible to take the minibus
from Tatvan, or from Ahlat.
CONTACT INFORMATION
Municipality of Bitlis +90 434 228 63 10 - 11 - 12
+90 434 228 63 13
http://www.bitlis.bel.tr
Governorship of Bitlis
+90 434 226 50 00
+90 434 226 56 04
http://www.bitlis.gov.tr/
Provincial Directorate
of Culture and Tourism +90 434 228 5052 +90 434 228 5052 http://www.bitliskulturturizm.gov.tr
DISSEMINATION
Come and join the network
of Baltic Sea coastal and rural tourism
O
ne theme of the Baltic Sea strategy published by the European
Commission in June 2009 is tourism. Each main theme of the strategy
contains flagship projects, the responsibility of which is often at the
national level. The implementation of the tourism theme is coordinated by
the Meckelenburg- Vorpommern region in Germany. In Finland, the Regional
Council of Southwest Finland and Turku Touring, the regional marketing
and sales organisation of tourism in Southwest Finland, and operating in
conjunction with it, the Centre of Expertise for Tourism and Experience
Management, have taken responsibility for an entity which concentrates on
the development of environmentally friendly coastal and rural tourism.
The objective is closer cooperation between the Baltic Sea region tourism
actors, as well as providing competence and the best practices for the actors
and companies in the tourism industry. The goal is to create a network of the
Baltic Sea region actors, the know-how and development resources of which
benefit tourism in the entire region.
”The role as the main partner in a flagship project is an important
opportunity for Southwest Finland to show what we can do in Baltic
Sea cooperation; in this case, in the line of tourism in particular. We will
prove that we are an area which is active and committed to the practical
implementation of the Baltic Sea strategy, and want to be involved in the
future as well, when the roles are allocated”, says Kirsi Stjernberg, EU Planner
in the Regional Council of Southwest Finland.
The network shares successes and best practices
The flagship project concentrates on the sustainable development of
products, services and the accessibility of coastal culture and nature based
tourism clusters. Created by the flagship project, the network covering the
entire Baltic Sea region makes it possible for the actors to attain success,
and find the best practices and share them with each other. ”A new
type of cooperation is needed in the Baltic Sea region, efficient product
development and service competence. We must build commonly marketable
product entities which will be made available for the customers more
efficiently, for example through electronic commerce,” says Päivi Lappalainen
from the Centre of Expertise for Tourism and Experience Management. ”The
services of the region will be developed so that they work as a seamless
entity to provide the traveller with a positive experience. The product
development also emphasises the experience, which significantly increases
the productivity of the tourism industry products.”
Director of tourism, Anne-Marget Niemi from Turku Touring believes in
the Baltic Sea tourism region. ”The Baltic Sea region has a good chance to
become a globally attractive and competitive tourism destination. However,
this requires the development of the industry in a co-operative mode
covering the entire region. A common view of the extensive actor field on
the future of the region and on the emphasis in the development also helps
to find the required resources and funding programmes to increase the
competitiveness and attraction of the area.”
Southwest Finland Flagship Project 1:
To attract tourists to coastal and rural areas
Responsible organisations: The Regional Council of Southwest Finland
and Turku Touring, a regional tourism organisation, and operating in
conjunction with it, the Centre of Expertise for Tourism and Experience
Management
Turku Touring is a regional marketing and sales organisation in
Southwest Finland, an essential part of which is also tourist information.
www.turkutouring.com
The Centre of Expertise for Tourism and Experience Management is
part of a national Centre of Expertise programme. The programme is
implemented by the Lapland, Savonlinna region, Uusimaa, Southwest
Finland and Jyväskylä region centres of excellence. In Southwest Finland,
the operation of the Centre of Expertise for Tourism and Experience
Management is coordinated by Turku Science Park Ltd, and Turku Touring
is responsible for the implementation. www.oske.net
If you became interested, please contact:
Päivi Oliva, Coordinator, Flagship project
paivi.oliva@turku.fi, +358 (0)40 8315 041.
Päivi Lappalainen, Programme Director Centre of Expertise for Tourism
and Experience Management
paivi.lappalainen@turku.fi, +358 (0)50 5590 578
www.baltic-sea-strategy-tourism.eu
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austria Jewel of nature
The “feeling the soul of water” project is inspired by Austria’s
Seelentium region, where lakeshore family friendly bathing areas
vie with breathtaking scenery and abundant hiking opportunities.
The region's picture-perfect lakes are known as jewels of nature.
The project aims to stir the imagination and raise awareness
of water, one of the planet’s most important natural resources.
By introducing visitors in environmentally friendly ways to
the diversity of the region's water resources, the project hopes
to demonstrate the underlying significance of water in nature's
cycle.
The project leaders believe that by introducing visitors to the
natural treasures of the region their understanding of the vital
importance of water in all its forms can be enhanced.
The project includes renewing an instructive path through the
Ibmer moor to lake Heratingersee and the creation of a “new
experience” barefoot hiking path around the lake.
Plans have also been proposed to introduce guided thematic
hikes for children, visitors and even locals. Biking tours along the
Salzach river and through the lake district will be complimented
by the introduction of a fleet of electric bikes, designed for frail
and disabled visitors.
urlaub@seelentium.at
www.seelentium.at
belgium Natural heritage
www.lacsdeleaudheure.be
info@lleh.be
The “Lacs de l’Eau d’Heure” is a 1800 hectare former industrial site, located in the provinces of Namur and Hainaut.
It consists of around 600 hectares of wetland, divided into
five lakes: Plate Taille, Eau d’Heure, Falemprise, Feronval
and Ry Jaune, 600 hectares of woods and 600 hectares of
land, including agricultural and building land.
Although the site was originally conceived for industrial purposes (dams and hydro-electric power stations),
the tourism potential of the area, with its extensive water
resources and extraordinary natural heritage, was, recognised
early on and plans to develop the site began in the early
1980s.
The project’s authorities have introduced 10 new walking
routes from two to 24 km along the entire site which also
offers a range of activities, including sailing, windsurfing,
kayaking and deep-sea diving. For younger visitors, there is
the popular Crocodile Rouge, an amphibious bus offering a
track half on the road and half on the water.
The impact of tourism on the site is crucial, with the
authorities keen to ensure that tourism will not disturb the
natural heritage of both the site and region.
27 September 2010 PARLIAMENTMAGAZINE 9
Greasing the Wheels for a Technology-Based Future: Tourism Today and Tomorrow
Over the past two decades, dramatic
changes in tourist behavior, destination
management, and development and
implementation of new technologies
have led to a significant shift in tourism
and mobility, and the dynamics of
public-private partnerships (PPPs)
involved. Tangled in an intricate
and tightly woven network, tourism
stakeholders are finding this
collaborative space challenging to
access, as the mobility of goods,
information (particularly mass media),
and people, play a critical role in the
emergence of new market segments,
activities and technologies.
Possibly, the most noticeable
outcome, is the rise of contemporary
tourism services: highly informationintensive, employing new information
communication technologies
(ICTs) geared toward offering more
personalized tourism products and
services.
An increasing number of visitor
centers and tourist attractions are now
integrating interactive technologies,
such as the new ‘aim-n-click’
information points, allowing tourists to
‘aim’ their mobile phones at a particular
tourist point of interest and thus receive
information via the mobile about that
specific location, attraction or event.
Similarly, recent developments in
tracking tourists flows include quick
and easy surveys delivered to tourists’
mobile phones, providing the tourist
suggestive personalized tourism
information, and the surveyor, data on
the who, what, where and when for
tourists in a particular destination.
Technological advances in tourism
and mobility are being developed
at lightning speed, and will in
combination with consumer and
service provider needs, continue to
challenge the application domain and
scientific community, further testing
our understanding and successful
integration of ICTs.
CICtourGUNE, a Cooperative Research
Center in Tourism situated in the
Basque Country (Spain), aims to tackle
this challenge, serving as a scientifictechnological hub for innovation,
strategically designed to generate
knowledge excellence in tourism and
mobility in three distinct research areas,
Tourism Systems and Media, Human
Mobility and Technology, and Tourism
and Environments.
Each research area is focused on
gaining a better understanding of
the tourism phenomenon through
new methods of measuring and
modeling tourism information based on
technological developments, industry
trends, and consumer and service
provider needs.
CICtourGUNE is day by day responding
to this by implementing The
Laboratory for Advanced Mobility
Information Services for the Tourism
Sector (mugiLab), whose ultimate
goal, in alignment with other Center
initiatives, is to aid the tourism sector
in adapting to the demands of the new
knowledge-based economy through
open innovation and by delivering
and streamlining technology and
knowledge transfers in advanced
mobility services. Two example
initiatives are the development of
eGIStour (Fig. 1) – a prototype for
measurement and modelling of visitor
flows at sub-regional levels – and the
development of new technologies to
help improve the Basque System of
Tourism Information.
Figure1: eGIStour Heat Map - visualization
of CICtourGUNE’s developed GIS application
In the very near future destinations’
competitiveness will be largely
dependent on the quality of the
landscape, urban fabric, new
sustainable designs, balance of
aesthetics, quality of the human
experience (comfort), and perhaps the
most crucial, the ability to effectively
harness and communicate competitive
advantage to the market.
Attaining a competitive advantage is
no easy feat, and rests heavily on the
competencies of involved parties to
openly and receptively collaborate in
building and diffusing new knowledge
and technologies. CICtourGUNE
is committed to supporting the
travel and tourism industry through
open innovation and proactive PPP
cooperation.
Aurkene Alzua-Sorzabal,
Executive Director
Mikeletegi Pasalekua, 56, 201-Parque Tecnológico de Miramón. E-20009 Donostia-San Sebastián, Spain.
Tel: +[34] 943 010 885 Fax: +[34] 943 010 846. www.tourgune.org
DISSEMINATION
Bulgaria Nature’s Phenomena
Silistra is little known but, nevertheless, offers so much.
A cradle of spirituality, Silistra is rich with ancient antiquity.
The city is located in the north-eastern part of the country,
situated on the southern bank of the lower Danube river, with
water being one of the city’s greatest natural resources.
The district is known as a traditionally agricultural region
due to its fertile soil and is renowned for its migrating birds
which nest in the area – plus the magnificent local apricot
brandy.
The past ten years have seen much development, an upgrade
of infrastructure and market-oriented restructuring of the
regional economy.
Even so, the region is still firmly situated in the bottom part
of the national rankings for investment in the tourist sector and
generates only 2.7 per cent of total tourist revenues.
However, it still has much to offer and do not be surprised if,
in the near future, tourism proves to be one of the most rapidly
developing sectors of the economy.
Two-thirds of the city is set up to function as an archaeological park and historic buildings, monuments, and statues are well
preserved and open to tourists for viewing.
www.silistra-bg.net
oblast-ss@net1.cc
croatia The first Croatian metropolitan
tzg-nina@zd.t-com.hr
www.nin.hr
The ancient Croatian town of Nin, the country’s first
metropolis, is situated in the centre of a unique shallow
laguna on the eastern side of the Adriatic.
Surrounded by sandy beaches to the north and south,
there is a salt pan to the east and to the west is the largest
site of healing mud in Croatia.
The ancient town centre has been constantly inhabited
for 3,000 years and is located on a small island.
Nin has always lived from the sea and by the sea. Most
of the inhabitants live off tourism through accomodation,
food, souvenirs and similar products.
The salt pans have been important for the development
of the town since prehistoric and ancient times and, today,
production is still based on this 1000-year tradition.
Looking to the future, the development of Nin is focused
on sustainable tourism, but care will be taken to check the
number of visitors so that the local authorities can monitor
the ecological balance as well as the development and application of new technologies.
27 September 2010 PARLIAMENTMAGAZINE 11
Cyprus Rich in history and heritage
On an island bustling with tourists, Kato Pyrgos is a tranquil, unspoiled piece of heaven.
The area belongs to the Nicosia district, characterised by
the green of the rich foliage mixing playfully with the blue
and azure of the Mediterranean sky and sea.
The nature and climate in Kato Pyrgos are generous and
ideal for many cultivations and orchards.
Visitors can choose between sandy and pebbled beaches
for some sunbathing, romantic leisurely strolls or simply to
relax.
The recently renovated port in Kato is appropriate for
berthing many vessels during the summer. Fishing is a way
of life and an income source for the local fishermen and
visitors can approach the boats, see the fishermen and clean
their nets.
Words are too poor to describe the beauty of the village
of Kato Pyrgos. Rich in history, natural heritage and tradition, the community invites everyone to enjoy a rare sea and
mountain combination.
So please kopiaste – welcome and join us.
http://www.ekk.org.cy
katopirgos@hotmail.com
Czech republic Rough beauty
klimes.zp@mu.bystricenp.cz
12 PARLIAMENTMAGAZINE 27 September 2010
The Bystřicko region of the Czech Republic is comprised of
several member towns and villages and is located in the northeastern tip of the Czech moravian highlands, renowned for its
exceptional rough beauty and its many rivers, creeks and dams.
It neighbours the Žďárské mountains protected landscape
area and connects with its extensive network of marked tourist
trails. The valley of the river Svratka is considered one of the
most beautiful sites in this area and the hills around it are almost
continuously interconnected by ridges, with some of the highest
mountains of the Bystřicko region found here too.
The Vír dam dominates the entire landscape providing some
incredible views, and for those interested in more active pursuits
there is a wild-water slalom course built at the river Svratka at
the base of the dam.
The region also has many winter opportunities for cross
country skiing through beautiful countryside or for downhill
skiing at the centres in Karasín, Dalečín or Nový Jimramov
For the cultural tourist there is the splendid gothic-renaissance, Pernštejn castle as well as the ancient Templ forest park,
two observation towers and the historic stone bridge in the
region’s main city, Bystřice nad Pernštejnem.
estonia Discover the hidden treasures
Being both mysterious and majestic, Võrtsjärv has always fascinated writers and poets. From as early as the 18th century
scientists have studied the biodiversity of Võrtsjärv. This fascination with the area is being rediscovered today with beautiful
landscapes and opportunities for active and leisurely holidays
ensuring the regions popularity.
Another of the reasons for this reputation are its unique natural
resources and diverse plant and animal species.
New areas of the lake are being opened up to tourists through
the creation of new hiking tracks and activities. These endeavours have succeeded in turning Lake Võrtsjärv from a relatively
unknown location into a vibrant, attractive tourist region.
The Lake Võrtsjärv region is home to many ancient fishing villages and boasts a historical fishing vessel common to the region
– the kaleboat. Tourists can take traditional fishing trips on these
boats with the fishermen and enjoy authentic local experiences.
The lake features Estonia’s only freshwater fish museum, which
is rich in eel, carp, bream and pike-perch, ensuring good quality
fishing as well as fresh food for the area’s restaurants.
The region also boasts a vernacular bagpipe tradition dating
back many centuries of which the locals are extremely proud.
www.vortsjarv.ee
maret@vortsjarv.ee
finland Open waters
www.saimaaholiday.net/eng/
veli-matti.koivula@saimaaholiday.net
14 PARLIAMENTMAGAZINE 27 September 2010
Saimaa is situated in the middle of the Saimaa Lake system
in southeast Finland, belonging to the areas of Savonlinna and
Rantasalmi. At approximately 4,400 sq km, lake Saimaa is the
largest lake in Finland and the fourth largest in Europe. Lake
Saimaa also has roughly 14,000 islands and therefore more shoreline than anywhere else in the world. The Saimaa canal connects
this lake to the gulf of Finland allowing vessels access to the rest
of Europe.
Lake Saimaa is also home to the very rare and unique freshwater, Saimaa ringed seal, which has a population of only 260.
Organised tours with seal experts allow visitors to view these
endangered animals in their natural habitat and listen to specialists
discuss their environment and habits.
The area also has a number of year round nature tours including
canoeing, rowing, ice fishing, ice skating and many others. One of
the most popular activities is the fishing safari, which allows tourists to fish using a number of methods, and with many different
fish, including trout and salmon.
And for those who prefer their food caught and prepared by
someone else, there is the medieval restaurant in Olavinlinna castle
which was built in 1475 and serves medieval Finnish dishes.
France Green Venice
Situated on the Atlantic coast, the Poitevin Marsh owes its
popularity both to its favourable position to several popular
seaside resorts and to its tremendous natural assets. Known for
its beautiful and calming landscapes as well as its opportunities
for outdoor activities, such as boating along its many waterways, this location provides a perfect getaway for tourists.
The Marais Poitevin is made up of numerous canals, the
“wet marsh”, which can be explored by boat and give the landscape a labyrinthine feel. Up until the 1950s the boat, known
locally as bataï, was the primary mode of transport and as a
result, there are numerous landing stages, wharves, footbridges,
and harbours situated in villages, embedded in hillsides, and on
the edge of the wet marsh for people to explore.
The combination of waterways and the series of trees that
form natural archways have led to the Poitevin marsh being
named the ‘green Venice’. However, boats are not the only way
for tourists to enjoy the beautiful surroundings as there are
numerous cycle paths crisscrossing the area.
Cycle and boat routes lead tourists through areas of outstanding natural beauty and the abundance of plants and
wildlife ensures there is always something to catch the eye.
www.parc-marais-poitevin.fr/
s.guiheneuf@parc-marais-poitevin.fr
germany Amazon of the north
www.abenteuer-flusslandschaft.de
info@abenteuer-flusslandschaft.de
The extensive drainage basin between the Mecklenburg lake
district and the coast of the Baltic Sea is a beautiful and delightfully untouched natural landscape. Formed during the last glacial
period some 10,000 years ago, the Peene river, known as the
“Amazon of the North”, has remained largely unspoiled by the
modern world.
The Peene valley is a unique destination for holiday-makers
who seek to enjoy nature, active recreation and relaxation of the
senses. Tourists can enjoy discovering the cultural heritage of the
Slavic and Viking tribes which used to occupy the territory. Also,
with a little bit of luck, visitors might even spot white-tailed
eagles, kingfishers and beavers whose natural habitats span the
region.
During the eight-day canoe trips, which take place in 750km
of canoe trail, the tourists can visit a unique refuge of rare plant
and animal species. As many as a quarter of the 150 brooding
bird species found here are currently on the endangered red list.
The trail also offers idyllic rest stops along the river valley
and includes overnight stays in tents or, for travellers who prefer
creature comforts to actual creatures there are several cosy hostels
and country houses.
27 September 2010 PARLIAMENTMAGAZINE 15
tourism
tourism
Redistribution
Specialisation
Sustainable development for fragile
coastal areas in the Mediterranean
They are redistributing tourism
pressure over an extended season
and toward different market
segments drawn from local,
cultural and natural diversity.
Tourism is one of the main economic resources in the
Mediterranean Basin, but this area includes some
regions with a fragile economy based on SMEs which
have to face up to big challenges and difficulties that
are jeopardising the sustainability of these areas (such
as seasonal tourism and coastal over-development,
among others).
Development of tourist sites
and promotion of a high
quality and specialised
tourist offer, thanks to
workshops, events and
business panels organised in
Mediterranean areas.
For that reason, some regions from France, Spain,
Greece and Italy are working jointly, through the
SHIFT project, an initiative part-financed by the
European Commission Med programme, to discover
new ways to promote and improve the service offered
to all stakeholders in the tourist sector who work to
achieve sustainable tourism.
Internationalisation
Support to businesses in
Mediterranean fragile areas to
internationalise and promote
them through their activities.
Preservation
Expected results:
» A strengthening of the system’s
institutional-stakeholder governance through
commonly-defined balanced actions.
» Advantages for the economy leading to more
employment, an extended season and a stronger
positioning of the natural tourism offer.
» Conservation and valorisation of natural resources
as the driving force of a balanced economic growth.
» Piloting of a cooperative tourism strategy and
development of a comprehensive quality management
system for fragile coastal and island areas.
» Improvements in the quality and governance of the
tourist offer in fragile areas through a stakeholder –
driver strategy.
» Providing tested transferable model for sustainable
tourism strategies to be mainstreamed into Regional
Programmes.
Partners are carrying out
measures to preserve such
areas, their economic, natural,
cultural and social heritage is
threatened.
Shared strategies
Partners:
Naples Chamber of Commerce (IT), Region of East
Macedonia – Thrace (GR), Official Chamber of Commerce,
Industry and Navigation of Valencia (ES), Prefecture of
Dodecanese (GR), COEPA-Business Confederation of the
Province of Alicante (ES), Andalusian Council of Chambers of
Commerce (ES), Fundación Comunidad Valenciana –
Región Europea (ES) and Marseille Provence Chamber of
Commerce and Industry (FR).
www.shiftmed.eu
Public and private stakeholders of sustainable
tourism are working to extend the tourism
season and develop shared strategies, which
is a key factor for long-term economic growth
and a balanced economy in the fragile coastal
and island territories.
Each region is integrating its natural and
cultural heritage toward the growth of
the regions, and promoting its tourism
also throughout the non-summer
months.
Cooperation in the
Mediterranean Sea Basin
Projets cofinancés par le Fond
Européen de Développement Régional
Projects cofinanced by the European
Regional Development Fund
Integration
CHORD & SHIFT - Communication partner:
Fundación Comunidad Valenciana - Región Europea
Av. Louise 149, Brussels 1050, Belgium.
Phone: +32 2 282 4160
E-mail: gmartinie@delcomval.be / Website: www.uegva.info
heritage
heritage
Knowledge
Transfer
Exchange
experience
with
companies, researchers, university
professors and representatives of
institutions operating in the field of
conservation and preservation of
the European culture.
Networking
European regions of the Mediterranean basin have a
vast cultural heritage and, consequently, huge
economic potential (for instance, through tourist
sites). To that purpose, the local authorities of these
regions have developed the CHORD initiative,
part-financed by the EU Med programme, to raise
awareness among local communities of their tourism
potential and create a sustainable economy which
combines culture and tourism as a way towards
growth.
Creation of a collaborative
network to analyse potential
service poles based on local
heritage and landscape
enhancement, and market
analysis.
Some of these regions are
becoming labs of new
cultural experiences that will
add value to the tourist
experience.
Taking advantage of Mediterranean
cultural heritage
Added Value
As a result of this initiative,
presentation of the regions
participating in the project,
in international, national and
local forums linked to the
tourist sector.
Showcase
The main objective of this project is to develop a
common sustainable strategy that allows the
exploitation of tourism resources through the creation
of innovative cultural services and the potential of
cultural and creative hubs in rural areas with striking
cultural values and heritage.
Expected results
» A comparative analysis, identification of needs and
constraints for cultural heritage poles.
» IQM principles for cultural service provisions
adopted by cultural stakeholders.
» Transferable sustainability model & marketing plans
for innovative creative and cultural enterprise hubs.
» Cultural partnership and twinnings for long-term
promotion.
» Exploiting opportunities for rural development.
Partners:
Improvement
Marketing
One of the first steps of the
project has been to improve
the local resources with an
integrated
mixed
offer
comprising museums, leisure
activities and art.
Advertising campaign of cultural, architectonic,
landscape and gastronomic attractions, of regions
from France, Greece, Italy and Spain with a potential
tourist area to be developed addressed to new
segment market opportunities.
CHORD-Leader:
Province of Benevento
Rocca dei Rettori, Piazza Castello
82100 Benevento (Italy)
Tel: +39 0824 774706
Fax: +39 0824 326652
E-mail: Luigi.insogna@provinciabenevento.it
Web: www.provincia.benevento.it
SHIFT-Leader:
Naples Chamber of Commerce (IT) - Lead Partner
Via S. Aspresno, 2 — 80133
Naples (Italy)
Ph: +39 081 7607111
Fax: +39 081 5526940
E-mail: segreteria.presidenza@na.camcom.it
Web: www.na.camcom.it
Province of Benevento (IT), Region of East Macedonia and
Thrace (GR), Culture and Heritage Industries Cluster (FR),
Fundación Comunidad Valenciana - Región Europea (ES),
Ena Chios S.A. (GR), Official Chamber Of Commerce, Industry
and Navigation of Seville (ES), Municipalities Community of
Ribera Alta (ES), Municipality of San Severino Lucano (IT),
Ceutí's Town Council (ES).
www.chordmed.eu
Natural landscape, golden
beaches and fairytale
castles – the incomparable
Mecklenburg-Vorpommern
M
ecklenburg-Vorpommern is
Germany’s number one summer
destination right by the Baltic
Sea, and has been a shooting star among
German tourist regions in general over the
last twenty years. The north-eastern state
is rich in divine nature and fresh, clean air,
with picturesque coastlines and sparkling
white beaches. Here, guests discover 1,900
kilometres of coastline and more than 2,000
deep blue inland lakes. Three national parks
put Mecklenburg-Vorpommern among
Germany’s green treasury with their wealth
of flora and fauna.
Hidden treasure: Eden-winning region by
the Peene river
A beautiful, delightfully intact natural
landscape can be found in the extensive
drainage basin between the Mecklenburg
Lake District and the coast of the Baltic
Sea. Along the river Peene, visitors
discover unspoilt nature with eagles,
kingfishers and beavers. The region was
decorated with the Eden Award 2010 for
its outstanding potential for sustainable
tourism. An integrated network and quality
management system has been established
to protect this unique and largely unspoiled
river landscape. During an eight-day canoe
trip “Across the Amazon of the North”
visitors can enjoy untouched nature, active
recreation and relaxation of the senses. The
trail offers idyllic rest stops along the river
valley and includes overnight stays in tents
or in cosy hostels and country houses.
Travelling to a glorious past: Thousands of
castles and red brick churches
Beside savouring MecklenburgVorpommern’s natural charm – by canoe,
bicycle or on shanks’ pony –, visitors
can enjoy the convenience of a modern
infrastructure. The north eastern federal
state of Germany also boasts of cultural
offers such as events and open air festivals
for example in many of the 2.000 castles
and manor houses inland or in traditional
Hanseatic and Unesco Heritage towns.
Rostock awaits one million visitors each
first weekend in August for the Hanse
Sail and Wismar and Stralsund impress
with stately treasures of Red Brick Gothic.
Their magnificent churches are part of the
European Route of Brick Gothic leading
from Schwerin in the West to Anklam in the
East. Further information about redbrick
Gothic architecture, the route connecting
seven European countries, and about
Mecklenburg-Vorpommern’s Hanseatic
towns is provided by the brochure
“Discoveries in Redbrick Land”, available free
of charge at the Mecklenburg-Vorpommern
Tourist Board.
Transboundary co-operation: Baltic Sea
Tourism Forum
Mecklenburg-Vorpommern takes part in
further transboundary projects and is one
of the drivers in tourism co-operation in
the Baltic Sea Region. It initiated the first
Baltic Sea Tourism Summit that took place
in Rostock in October 2008. Since then, this
format of meetings has been continued
under the label of the annual “Baltic Sea
Tourism Forum”. The next event of that kind
will take place in Kaliningrad on 4 and 5
November 2010. Mecklenburg-Vorpommern
also acts as coordinator of the priority area
tourism in the EU-Strategy for the Baltic Sea
Region. Related flagship projects focus on
tourism in rural and coastal areas, cultural
heritage and sustainable tourism strategies.
Further information is available on:
www.mecklenburg-vorpommern.travel
www.balticseatourism.net
www.baltic-sea-strategy-tourism.eu
DISSEMINATION
greece The beauty of nature
This destination combines the beauty of nature, the peaceful
life of the province, culture and tradition.
The unique natural wealth of Serres, in northern Greece has
gradually risen and the area has acquired its own identity.
The water element is dominant in this area, with the lake
of Kerkini located in the north west, the river of Strymonas
flowing through its north eastern part and moving east, there
is Agistro with the medicinal water of its village springs.
This rich water potential gives the area a unique beauty and
character and offers a peaceful break with plenty of opportunities to relax in a natural, stress-free environment.
There are also the usual tourist activities to be enjoyed, such
as horse riding in the mountains, air sports and canoeing.
Visitors can acquaint themselves with the local history
and attend cultural events, such as museums, exhibitions and
festivals.
The protection of the environment is a priority, including
the area’s traditional lodgings and restaurants, the local cuisine
and the traditional recipes, all to be tried and enjoyed.
www.naserron.gr
tourismos@naserron.gr
hungary The great plain
http://www.turakozpont.hu
gyorgyi1202@citromail.hu
Lake Tisza, the “Balaton of the great Hungarian plain” is the
second largest expanse of still water in Hungary and the protected area is a paradise for birds as well as holiday-makers.
The 127 square kilometre water surface was artificially created
in the 1970s and has a varied wildlife and culture.
It is possible to fish in Lake Tisza throughout all four
seasons, and the lake contains more than 50 species of fish.
This makes it possible to enjoy fishing from the bank of the
river or from boats as well.
There are six beaches at Lake Tisza which are shallow, warm
and ideal for families. And for those who want a more active
holiday there is the Abádszalók-bay water sports centre.
Most of the lake Tisza region including the bird reserve
belongs to the Hortobágy national park, which is part of the
world heritage network. Its many rare bird species such as the
cormorant and the black kite nest easily here and can provide
unique viewing for wildlife enthusiasts.
For the more stout of heart there are also guided ice tours
during the winter months. These 20 kilometre marches over
thick ice certainly provide a more gruelling holiday experience,
but it is also one that is sure to stick in the memory.
27 September 2010 PARLIAMENTMAGAZINE 19
iceland A hidden gem
The friends of water projects in the Westfjords of Iceland are
known for their diversity.
Spanning everything from humble stepping stones across a
river to the planning of larger areas where many things take
place, including water sports, hotels and boat trips. What unites
them all is the respect for nature.
The organisation behind the projects, Vatnavinir Vestfjaroa,
responds to the threats of climate change by seeking to exploit
opportunities, big and small, based on sustainable use of the
most valuable resource in Iceland – water.
It seeks to channel the unique resource of geothermal energy
and the abundance of fresh water to help develop new opportunities for entrepreneurial endeavours.
Not least among these is an overall aim of reinforcing the
image of Iceland as a sustainable wellness country.
One of the projects has its operation at Heydalur; a farmhouse comprising of a restaurant and accommodation.
Another one is at Krossholtslaugh, a recreation area which
stands on a beaten track and boasts vast views. Vatnavinir always
takes the environmental impact of its activities into account in
the development and design of each of its projects – just one of
the reasons why it is this year’s eden winner for Iceland.
www.westfjords.is
jonpall@westfjords.is
ireland An Irish treasure
20 PARLIAMENTMAGAZINE 27 September 2010
www.Loop Head.ie
willkee@iol.ie
The loop head peninsula project shows the significant achievements that can be made when the local community and
tourism enterprises join forces.
Loop head tourism is a partnership of local organisations
who are committed to providing a unique tourist experience
while safeguarding the lifestyles and biodiversity that makes
the peninsula a special place to live and visit.
Situated in south west County Clare it has been described as
a gnarled finger, pointing into the Atlantic ocean. But, despite
its unrivalled charm this is in fact a little visited part of the
country, but with huge potential. Fishing and farming were the
mainstays for the majority of people but both these industries
have been declining in recent years. Luckily aquatic tourism
has had a major impact on the economic life of the area.
The peninsula boasts a full range of visitor facilities, including churches, medical care, boat hire and restaurants. All the
tourism stakeholders on the peninsula want to generate extra
revenue but are not prepared to over commercialise the area
to do so.
It may be bypassed by mass tourism but it is little wonder
that loop head peninsula is this year’s Irish eden winner.
A comprehensive approach to a
sustainable tourism industry
T
he tourism industry is an industry for
the future. But how should society
relate to an industry with so many
different stakeholders, all with different
agendas and goals? And how do we
ensure that our shared resources are used
responsibly, and not depleted or exploited?
It is vital that all future development takes
place within a sustainable framework. The
challenge is to bring together an industry
which includes a huge number of different
players, large and small, private and public,
which together deliver an experience.
Satisfied visitors are a necessity, both to
businesses and to a destination.
The tourism industry is one of the most
important business sectors in the West of
Sweden. In 2009, it had a turnover of almost
34 billion SEK, and employed 26,000 people
(annual). Over the last decade, the rate of
growth has been very high, around 27 %,
however, the competition is stiffening, and
quality-conscious holidaymakers are placing
increasing demands on the destinations
they visit.
The West Sweden Tourist Board is a
company which is wholly owned by
the Region Västra Götaland, and which
is responsible for the marketing and
development of the region as a visitor
destination. Strategic development areas
include good access to Europe by air and
rail, IT as a marketing and sales channel,
the gathering of knowledge through
analysis and monitoring, and quality and
sustainability. Issues around quality and
sustainability in particular are of great
importance to the future development
of the tourism industry. Within the
framework for the Region’s vision ”The
Good Life”, the West Sweden Tourist Board
has worked with issues around quality
and sustainability in different projects
since 1999. These initiatives are now being
stepped up. The entire tourism industry
in Region Västra Götaland should, from a
destination perspective, be sustainable
– socially, environmentally, and not least,
economically.
Starting in 2010, the West Sweden Tourist
Board will run a Swedish pilot project
with focus on a sustainable tourism
industry, in cooperation with The National
Development Agency Tillväxtverket. The
West Sweden Tourist Board owns the project
and is responsible for the implementation,
whilst Tillväxtverket will be the coordinator
for authorities and public organisations on a
national level.
So far a suggested standard model has been
created, which together with a number of
recommendations are now being tried and
evaluated through several pilot schemes.
To begin with, businesses in the Västra
Götaland region are assessed on the quality
they offer in different categories within
the tourism sector. After evaluation, the
pilot scheme will be extended to include
more regions and businesses from the
whole of Sweden. One great challenge
in the development of this model is how
to combine quality and sustainability in
a single system. For this reason, further
studies will be carried out in parallel with
this one, and discussions held with both
Swedish and international stakeholders,
about the best way to integrate the issues
around sustainability into a future system.
The overall aim is clear, however. The
system should involve the entire value
chain, i.e. travel, accommodation, eating
out, and activities. The system should
lead to the gradual improvement of the
industry as a whole, always with focus on
the experience of the individual visitor. The
system should also deal with both quality
and sustainability, and will therefore be one
of the first to cover both these areas from a
visitor perspective.
DISSEMINATION
DISSEMINATION
Photograph archive of the Parco del Delta del Po Emilia-Romagna
Pink flamingos in the Delta Po
Landscape of Accumoli (Rieti)
Photo by Arsial
Delta of the Po river
ECORUTOUR, the Emilia-Romagna regions project to manage tourism
services that are better to the environment and protected areas
“ECORUTOUR – Eco-friendly rural tourism
in protected areas to promote sustainable
tourism with zero greenhouse gas emissions“,
is a European project co-funded by the LIFE+
programme and coordinated by EmiliaRomagna Region in collaboration with
ARPA Emilia-Romagna and ARSIAL Lazio
(local development and innovation body for
agriculture).
The project involves tourism operators from
the food and hospitality sector in two natural
protected areas: the Po River Delta Park in
Emilia Romagna for all types of services and
the Monti della Laga area (Lazio Region), for
food and hospitality provided by holiday
farmhouses only.
The objective of ECORUTOUR is in fact to
promote sustainable development policies in
tourism services whilst protecting the many
natural resources in protected areas.
Starting from this report, we intend to show
that tourism in protected areas can be
practised with low levels of greenhouse gas
emissions even involving goods and tourist
transportation services and also improving
the working and efficiency of the services
offered.
A variety of awareness-raising and
information-disseminating actions have
been planned to spread the green tourism
message to the widest possible public,
tourists and tourism providers alike.
In addition to the dedicated website,
seminars, leaflets and guided tours through
the Po Delta park (test area), a competition
asking primary schools in the provinces of
Ravenna and Ferrara to plan a sustainable
holiday will also be organized.
As part of the project, a low environmental
impact menu will also be devised, to be
distributed to all establishments taking part
in the initiative and publicized through a
dedicated promotional campaign.
Operators will be studied to select a model of
low greenhouse gas emission tourism services
which will then be promoted and extended at
the national and European levels.
In a final part of the project, local authorities,
local transportation agencies and the
various associated regional sectors will
work together to define a framework local
development plan for reducing the impact
on the environment as well as guidelines for
tourism operators and public authorities to
guide them towards more environmentally
friendly choices.
A transnational approach will be taken in
rolling out the project as the need to raise
awareness about greenhouse gas emissions
and find ways of reducing them is a priority
across Europe.
key actions including: a community-wide
survey into best practices in illustrative
tools and methods explaining how to
cut greenhouse gas emissions in tourism
services, to be sent to leading tourism
service providers (associations, businesses,
development bodies) and to local authorities
across Europe (tourism and environment
departments in local councils, park
authorities), the publication of Englishlanguage procedures and guidelines on
the website and the staging of a closing
international conference presenting the
results of the project to invited delegates,
to be selected from the scientific world,
and from European authorities and tourism
operators. Minutes of the conference will be
published in English on the website.
The aim of this new type of project is
to attract the attention and raise the
awareness of tourists and tourism service
providers, encouraging them to focus more
on environmental sustainability as well as
encouraging law-makers to incorporate the
same attention into public policies.
Lake of Accumoli (Rieti)
For this reason, ECORUTOUR is tackling the
issue on a community-wide basis through
Regione Lazio
ASSESSORATO ALL'AGRICOLTURA
Arsial
AGENZIA REGIONALE PER LO SVILUPPO
E L'INNOVAZIONE DELL'AGRICOLTURA DEL LAZIO
italy Secluded sanctuary
A green mountain emerging in the middle of lake Iseo, monte
Isola is the largest inhabited island of the European lakes, in
the province of Brescia.
Its settlements are diverse, peculiar and absolutely unique,
some nearer to the lake and some acting as a connection to
the mainland.
At the very top of the island you will find the sanctuary of
the virgin of Ceriola, which overlooks the whole of lake Iseo
and due to its peculiarities, monte Isola has joined the club of
Italy’s most beautiful villages.
Cars have always been banned in monte Isola because of its
narrow roads, residents can move only by motorbike, with the
exception of some major services.
The economy is linked to the lake; therefore, preserving
traditions is crucial for monte Isola’s inhabitants.
It is usual to find small workshops processing the island’s
local products, for example the production of extra virgin olive
oil from the island’s own olive trees and the production of
Isola’s traditional salami.
For the avid tourist, there are many hallowed churches built
between 1400 and 1600, rich in frescoes, statues and altars
created by important artists of that time.
latvia
www.comune.monteisola.bs.it
turistico@tiscali.it
City on the wave
www.jurmala.lv
City on the wave is how Jurmala, the largest resort city in the
Baltic States, is described.
Known for its natural treasures-mild climate, sea, healthy air,
curative mud and mineral water, the attraction of Jurmala hides
in it’s almost 33 km long white sandy beach, large pine forests
and the natural water border of the city.
Jurmala is divided into 13 small areas where you will discover
a combination of charming ‘art nouveau’ style wooden houses
dating from the late 19th and early 20th century.
You can explore beautiful beaches, soothing spas and seafood
restaurants on the Latvian Riviera as well as a great choice of
smaller restaurants and cafes.
Jurmala offers new possibilities for tourists every year, including spas, tennis courts, casinos, classical and contemporary music
concerts and festivals.
Take a stroll along the central promenade of Jomas street,
explore the eco-trails in Kemeri national park and Ragakāpa
nature park, enjoy the water attractions in the biggest aqua park
or simply soak up the sunset on Jurmala beach.
Offering new possibilities and events for everyone – art exibitions, local and international events and concerts, Jurmala’s
uniqueness and natural treasures can be enjoyed by all.
27 September 2010 PARLIAMENTMAGAZINE 23
Pristine lakes, brisk bears
and amicable people
F
inland has
reaped
first place
in several
international
comparisons.
Recently, the
American
magazine
Newsweek
Jaakko Lehtonen announced Finland
to be the world’s
number one place to live. This created a
lot of attention, e.g., in the German media.
Before this, Finland had finished first in
Pisa studies, environmental responsibility,
as a country of low corruption, and in
many other things. The list takes your
breath away. After the long-hankeredafter victory in the Eurovision song
contest a few years ago, Finns have been
almost perfectly contented.
Tourism-wise, however, our country is
a bit off the beaten track. More foreign
visitors do come to Finland than there are
inhabitants (about 5.3 million), but our
share of the global flow of travellers is
moderate 0.4%. We’d like it to be higher!
For decades, the backbone of Finnish
tourism marketing was nature. In posters
and brochures, fair-haired maidens in
national costumes frolicked in oat fields,
white-sided steamboats chugged on
lakes, and the red midnight sun glowed
behind the hills. In winter, snow covered
the scenery beautifully, and a sooty coffee
pot bubbled on top of a camp-fire next to
a reindeer.
And why not. Today, however a
trendy city holiday is the thing, and
different activities increasingly emerge.
Nevertheless, the nature and our 188,000
lakes continue to be our strong and stable
mainstay in tourism marketing. Did you
know that one can drink the water of
almost all of our lakes?
A large number of Finnish contestants
participated in the Aquatic Tourism series
of the Eden competition. Picking the
winner was indeed very difficult for the
jury. In the end, Saimaa Holidays from
eastern Finland was chosen the winner.
Saimaa Holidays offer water sports,
fishing, other water activities, outdoor
long distance skating, nature parks,
and many other types of lake related
enjoyment. Just sitting peacefully on
a terrace after a sauna, by the lake
with a cold drink and a light snack
is an unforgettable experience. For
lodging, there are fantastic cottages,
one would like to say luxury villas, which
accommodate 8 to 12 people each.
According to various studies, Finns are
amicable people – especially foreigners
seem to think so. Trustworthy, honest,
helpful, proficient in languages. After the
nature, quite right, the second place in
tourism attractions is taken by the Finnish
people.
The first time when Finland participated
in the Eden competition it was in the
Intangible Local Heritage series. That time
the winner was the Wild Taiga network,
which had as assets the Finnish way of
life, using the strengths of the immediate
surroundings in culture and tourism,
history and the present day. In Wild Taiga,
the traveller can spend a night in a hut
in the forest, watching wild bears and
wolves. In the best case, a bear comes to
greet them at the hut and sticks its hairy
face into the peep hole.
Craftsmanship, traditional food and
many old customs and habits offer the
Wild Taiga traveller strong, authentic
experiences to take home. The tranquillity
of the wilderness and peaceful course
of life balance the soul of the fast-paced
traveller to hazy relaxation.
So just go pack and
head for a holiday in
Finland! Welcome!
DISSEMINATION
Malta A myriad of riches
FOR
TRY
N
The smallest of the three cities in the Cottonera, idyllic Isla
is situated on a peninsula protruding into the grand harbour,
facing the charming walled city of Valletta.
Truly one of the jewels of the Maltese islands and one of the
oldest cities dating back to the 16th century, this maritime city
not only boasts of a rich heritage but also encompasses many
structures undertaken by the knights themselves.
This city is more than a place adorned with character and
heritage, from the lonely caper tree hanging daringly along
the bastions to the ancient fig trees scattered haphazardly, it
seems that the islands’ gentle climate has in time fused with
the city itself.
Life flows through its narrow streets amongst its aged buildings, Isla reflects also Malta’s religious heritage with a myriad
of niches holding revered statues of patron saints and an
astounding basilica dedicated to Our Lady of Victories.
The striking images of the elderly praying in these medieval
places exemplify Malta’s religious beliefs.
Many activities take place within this city, amongst them the
popular Regattas (traditional boat races) which take place on
the waters of the Grand Harbour twice a year.
L
GA L A
www.islalocalcouncil.com
isla.lc@gov.mt
netherlands Escaping reality
26 PARLIAMENTMAGAZINE 27 September 2010
www.ervaarhetwaterreijk.nl
iboers@hetwaterreijk.nl
With one of the most extraordinary landscapes in the
Netherlands, Waterreijk Weerribben Wieden is a unique area
full of water, reeds, woods and picturesque villages.
The area is big enough to escape the stress of daily life and
also small enough to feel at home immediately, with plenty of
opportunities for relaxation, savouring the breath-taking landscape and the rich culture, and options for more active leisure
activities as well.
The beautiful nature of the park encases all sorts of rare
plants and animals, vast lakes, ditches and wild meadows.
There are many hiking trails in the area, but you can also
choose to explore the area by bike, and follow one of the many
cycling trails or alternatively take to the waters for some exploration in a small electricity-powered boat.
There are three visitor centres to provide you with lots of
information on activities and possibilities to engage with the
local culture.
You can even learn more about the history of the area and
the way it is nowadays and participate in one of the many
activities organised by the entrepreneurs in the region, such as
solex tours and cruises.
poland Natural ecosystem
The Biebrza valley and wetlands have always been a unique
point of interest for naturalists, especially ornithologists and
botanists. In 1993 this picturesque landscape full of rich wildlife was taken under protection and the Biebrza national park
was established. It is the biggest national park in Poland and
one of the largest in Europe.
The Biebrza National Park can be enjoyed all year round
with attractions that can satisfy the desires of any visiting
tourist. In winter visitors can go ice diving in the Biebrza, take
sleigh rides, go dog sledding, and enjoy cross-country skiing
and animal tracking under the supervision of qualified naturalists. In spring there are balloon sightseeing flights providing
opportunities for bird, elk, and beaver watching.
The summer months are filled with opportunities for;
canoeing, kayaking, rafting, hiking, cycling, horse riding,
fishing, bonfires, as well as a visit to the Fortress in Osowiec
to see a huge colony of bats. And finally, autumn can be spent
relaxing, mushroom picking, hiking and biking, attending
workshops on local artisans, such as potters, blacksmiths and
weavers, and viewing the breeding time of elks and deer.
www.la-ventura.pl
info@la-ventura.pl
romania A dream destination
www.geoagiu.ro
primaria@geoagiu.ro
Geoagiu-Băi is a part of the town of Geoagiu, and is situated
in the historical region of Transylvania.
The main touristic features are the thermal and mineral
springs, which are a result of the impressive geological activity.
Set in a beautiful and natural environment, they are rumoured
to have relaxing and healing properties. The systematic use of
the thermal springs began in the first part of the 20th century,
when the spa establishments were built and their popularity
has continued.
With an altitude of 217m, the rich hydrographic network,
together with the picturesque mountains around, create a
unique natural landscape worth being discovered.
The climate is refreshing with low temperature variations,
mild winters and pleasant summers.
There are 22 churches of different Christian confessions,
old springs used by Dacians, a Roman castrum and the Aurel
Vlaicu museum for the avid tourist.
Traditions are still very much alive in Geoagiu, you can
still find people dressed in traditional costumes, learn the old
dances inspired by the fast courses of the rivers and sample
the old tastes.
27 September 2010 PARLIAMENTMAGAZINE 27
THE LANDS OF THE GREAT LAKE OF ALQUEVA PARTNERSHIP
CREATES A DARK SKY RESERVE IN ALQUEVA, PORTUGAL
T
he Lands of the Great Lake of Alqueva
Partnership (LGLAP), which involves the
Commission for Regional Coordination
and Development of the Alentejo (CCDRA),
Genuineland | the European Network of Village
Tourism, the Tourism Lands of the Great Lake
of Alqueva (TGLA) and EDIA, Enterprise for the
Development and Infrastructures of Alqueva,
SA, is in the process of establishing the Alqueva
Dark Sky Reserve.
The sustainable development of the Alqueva
destination is the major concern of this
Partnership and, for that purpose, an innovative
project was launched last year, The Alqueva
Dark Sky Reserve, a project that represents the
implementation of the Agenda for a Sustainable
and Competitive European Tourism, COM (2007)
621 final, in this destination of Portugal.
The Alqueva Dark Sky Reserve, which includes
six municipalities of the Alentejo, promotes
above all the protection of the night sky and the
right to observe it, but this project is much more
than that. It will provide answers to the eight
key challenges addressed by the Agenda. To this
end, the Partnership has created three working
groups, WG Dark Sky, WG Lake Tourism and
WG Indicators, involving the most important
organizations and stakeholders at local, regional,
national and international level in different fields
of activity and skills.
The sustainable development of a tourism
destination must be discussed and
implemented in partnership and, on the basis
of that that belief, the Lands of the Great Lake
of Alqueva Partnership has proposed a model
for the creation of a Destination Management
Organization, based on the outputs and results
of the Agenda, and the first steps towards
implementation are being taken.
The Alqueva Lake is shared by Portugal and
Spain and, in this situation, cross-border
cooperation is fundamental for the successful
implementation of sustainable development
strategies in relation to the largest artificial
lake in Europe. The PEGLA project reflects
the attempt to coordinate and mobilize
partnerships from the two sides of the
border to ensure the commitment to and
participation in the policies of development
and planning from the most important
organizations with competencies in several
fields: the management of water resources,
territorial planning as well as the economic,
social and cultural development of this area.
The Alqueva Destination
With around one hundred navigable
kilometres in length and an extent of lakeside
that is greater than the entire Portuguese
Atlantic coastline, the Alqueva offers superb
natural landscapes and presents the visitor
with a huge range of activities. Its nautical
resources are, as one would expect, one of
its major attractions, with a number of quays
providing mooring and support infrastructures
for boats.
The Alqueva region has, since early times, been a
place coveted by various peoples, a fact currently
seen in its vast historical and architectural
heritage without forgetting the rich gastronomy
and immaterial heritage that emerged from that
particular past.
The sky of the Alqueva is worth observing very
closely! Look through the telescope and be
enchanted by the majestic profusion of brilliant
planets, constellations of rare beauty and rivers of
stars, all of which the Dark Sky Reserve offers you.
Without doubt it is a Back-to-Black experience
full of emotions. Next to this sublime lake, the
only sound is that of the birds, creating an air of
tranquillity that encourages the contemplation
and the enjoyment of the stars.
Neolithic humankind gave immense importance
to the sky, considering it part of the landscape
and studying it with interest. The predominance
in this area of mining – silver, copper and mercury
– together with its proximity to important
waterways, explains the occupation of these
lands in the distant past. Still visible are various
megalithic remains which suggest that our
ancestors symbolically valued the landscape,
relating it to the diversity of celestial movements.
Hence it is believed that many of the megalithic
monuments symbolise the importance of the
sun and the moon at significant moments in the
natural cycle as well as the relationship of the
stars to the life of human beings.
For further information please use the following
contact darksky.alqueva@gmail.com .
DISSEMINATION
www.ccdr-a.gov.pt
www.turismoalqueva.pt
www.edia.pt
www.genuineland.com
SLOVENIA Green beauty
Situated in the far south-east of Slovenia, the river Kolpa comprises a 113km-long strip of land bordering the republic of
Croatia.
The clear and warm water of the river provides endless opportunities for swimming, boating and rowing and the wonderfully
preserved flora and fauna of the Kolpa and its riverbeds, the small
villages and a lively way of life welcomes each and every visitor
with great hospitality.
Along with its natural beauty, numerous churches, mills and
sawmills can be found along the water, with picturesque villages
and squares scattered in the green landscape surrounding the
river.
Kolpa comprises both natural and cultural heritage and the
greenery and clear waters provide lots of opportunities for
outdoor activities.
The neat pathways and cycle tracks offer an excellent way of
exploring both the river and the mysteries along its banks.
Climbers and skydivers can enjoy a bird’s-eye view of the deep
river canyon and the neighbouring peaks and the clear water
and numerous inhabitants are a reason why anglers love the river
Kolpa so much.
www.kolpariver.eu
info@ric-belakrajina.si
Spain Museum of the sea
www.aguarda.es
alcaldia@aguarda.es
Some 300,000 tourists flock to A Guarda every year, attracted by the lush landscape, rich history and delicious seafood.
Known as the ‘capital of lobster’, the village provides ample
inspiration for water lovers, with stunning views over the
Atlantic and the Miño river.
The Atlantic’s rich sea life has fostered an authentic
fishing lifestyle, and interested visitors can see first hand the
fishermen’s tackle and homes in what has become known as
the ‘museum of the sea’.
There are also plenty of beaches, some surrounded by
pine trees, where swimmers and sunbathers can enjoy
high water quality and levels of cleanliness thanks to the
tough environmental standards set by the local council.
More active tourists can take advantage of the vast coastal
routes along the Miño riverside or visit the walled town
of A Guarda, which has been declared an historic artistic
heritage and provides a good insight into Galician hill-fort
culture. Culture lovers can visit the Benedictine monastery
or the parish church, erected on the site of an old 10th
century temple.
27 September 2010 PARLIAMENTMAGAZINE 29
turkey Crater lake
Located in Turkey’s Tatvan district, mount Nemrut is one of
the youngest of the chain of volcanoes in eastern Anatolia.
Now 2935 metres, the volcano lost more than 1000 metres
after the huge eruptions leading to the formation of the largest
lake in Turkey, Lake Van. Local and foreign tourists flock to
Nemrut each year, attracted by its natural wonder and easy
accessibility from Bitlis and Tatvan.
Europe’s greatest crater lake, Nemrut, is located inside the
crater area of mount Nemrut and to the west of Van Lake
and between Tatvan, Ahlat and the Güroymak districts of
Bitlis city. Fed by snow and spring water, the lake has become
something of a hub for aquatic tourism, and has, along with
the Nemrut Caldera, been registered as a first degree natural
protected area. There are five lakes in Nemrut Caldera, featuring hot water springs, lava cones and several caves. There is
also the hot lake located in the crater, which spans 1.2 square
metres and where water can reach up to 40°C in winter and
60°C in summer. Further attractions include the small ponds
by the lake, featuring a thermal bath, which could serve as a
professional thermal resort in the future.
www.eden.kulturturizm.gov.tr
husnuisikgor@hotmail.com
2007 Rural tourism
2008 Local intangible heritage
2009 Tourism and protected areas
For the very first award in 2007, Europe rediscovered itself in its
rural dimension. The quest was directed towards destinations that
supported the development of rural tourism by making the most of
their heritage, off ering new products and improving the spread of
visitors over seasons. Ten destinations of excellence were awarded
the title “Best Emerging European Rural Destination of Excellence”.
These were Pielachtal (Austria), Durbuy (Belgium), Sveti Martin na
Muri (Croatia), Troodos (Cyprus), Florina (Greece), Örség (Hungary),
Clonakilty District (Ireland), Comune di Specchia (Italy), Kuldiga
(Latvia) and Nadur (Malta).
In 2008 the focus was not on monuments but on the
traditions and heritage the destinations preserved
throughout the generations. Living or “intangible”
heritage includes culinary traditions, handicrafts,
local arts and rural life. Twenty destinations were
awarded the title of the “2008 European Tourist
Destination of Excellence in Intangible Heritage”,
these were: Steirisches Vulkanland (Austria), La Ville
d’Ath (Belgium), Belogradchik Municipality (Bulgaria),
Đurdevac, the Rooster Town (Croatia), Agros (Cyprus),
Viljandi (Estonia), Wild Taiga (Finland), The Tourist
Wine Route of the Jura (France), Prefecture of
Grevena (Greece), Hortobágy (Hungary), Carlingford
and the Cooley Peninsula (Ireland), Comune di
Corinaldo (Italy), Latgalian potters, masters of clay
(Latvia), Plateliai (Lithuania), La Ville d’Echternach
(Luxembourg), Kercem, Hamlet of Santa Lucija
(Malta), Horezu Depression (Romania), The Soca Valley
(Slovenia), Sierra de la Nieves (Spain), Edirne (Turkey).
The EDEN award 2009 focused on promoting sustainable tourism in protected areas. Awarded destinations
were those protected areas and/or the areas bordering
them where an economically viable tourism product
has been developed using the protected area as an
asset, all the while respecting its protected environment and meeting the needs of local residents and
visitors. Twenty two destinations of excellence were
awarded the title of the “2009 European Destination
of Excellence in Tourism and Protected areas“ and
these were: Biosphere Park Grosses Walsertal (Austria),
Viroinval Nature Park (Belgium), Town of Belitsa
(Bulgaria), The Northern Velebit National Park (Croatia);
Vouni Panagias (Cyprus), Bohemian Switzerland Natural
Park (Czech Republic), Soomaa National Park (Finland);
The Northern Vosges Regional Natural Park (France);
Prefecture of Lesvos (Greece), Írottko Nature Park
(Hungary); Sheep’s Head Peninsula (Ireland), Marine
Protected Area Penisola del Sinis (Italy), Tervete Nature
park (Latvia), Nemunas Delta Regional Park (Lithuania),
Recreation area and nature reserve “Haff Réimech”
(Luxembourg), Mellieha and the Hamlet of Manikata
(Malta); Park Gravenrode (the Netherlands); The Bird
Republic in the Warta Mouth (Poland); Apuseni Nature
Park (Romania), Solcavsko (Slovenia), The Ebro Delta
(Spain), Kars–Kuyucuk Lake Wild Life Reserve (Turkey).
30 PARLIAMENTMAGAZINE 27 September 2010
Tourism in
South East Europe
Full day conference,
exhibition and reception
Tuesday 30th November, 9:00-20:00
Renaissance Hotel, Brussels
in association with
Conference programme
*please note that this is subject to change
8:30-9:00
11:15-12:45
15:00-15:15
Registration
Session 2: Cross Border Cooperation
Refreshments
And morning refreshment
Sharing is caring
9:00-9:30
Brian Simpson MEP, Chair, Committee on
Transport & Tourism (confirmed)
15:15 - 16:45
Keynote Speech
Bojan Zecevic, Professor, University of Belgrade
(confirmed)
Session 4: Innovation
New Treaty, New Commission, New
Framework
Ali Ihsan Aydin, Head of Turkish Editorial Team,
EURONEWS (confirmed)
Creating the travel of tomorrow
Commissioner Antonio Tajani, Vice President
of the European Commission and Commissioner
for Industry & Entrepreneurship (invited)
Claude Perignon, Director of European Affairs,
TUI Travel (confirmed)
9:30-11:00
Session 1: European Funding
12:45-13:30
Lunch
13:30-15:00
Mercedes Bresso, President of the Committee
of the Regions (invited)
Session 3: Sustainable Tourism
11:00-11:15
Refreshments
Jack Delf, CEO, Black Mountain Ltd (confirmed)
16:45-17:00
Michele Pasca-Raymondo, Deputy Director
General of DG Regional Policy (confirmed)
Marriott International Representative (confirmed)
Greek Minister of Tourism & Culture (invited);
Dr. Harald Jahn, Head of Division for Industry
and Commercial Services, European Investment
Bank (confirmed)
Collaboration - a formula for success
Croatian Minister of Tourism (invited)
Daniela Schily, Head of GTZ Project, DCC
(confirmed)
Promoting sustainable development of
tourist destinations
EDEN Video Presentation
17:00-20:00
Reception
Malcolm Bell, Head of Tourism, Visit Cornwall
(confirmed)
Rok Klancnik, Director, Slovenian Tourist Office
(confirmed)
Alan Vella, Tourism, DG Enterprise & Industry
(confirmed)
Vladimir Djumic, President, Camping
Association of Serbia (confirmed)
To view more details and to register, please visit www.theparliament.com/tourism2010
FEEL EDEN
IN SLOVENIA
As part of the European Destination of ExcelleNce
2010 (EDEN) project, Slovenia proudly presents
the River Kolpa and its lush green, fairy-tale
environment.
This area has long been preparing to enter
the international tourism stage. The natural
environment, which in terms of volume of water
per person is one of the richest in Europe, has
been lovingly preserved, the unique surroundings
are on proud display, and the hosts are awaiting
you with warm bread, a glass of wine and a
welcoming smile.
It’s now time for both holidays and business along
the Kolpa, the southeastern part of Slovenia.
Feel EDEN in Slovenia!
Kolpa. Feel the river!
www.slovenia.info/eden
brussels@slovenia.info